−Removed: Relating to Business and Financial Condition
−Removed: we have historically experienced losses, if we are unable to achieve profitability, our financial condition and company could
−Removed: the inception of our business we have historically incurred losses.
−Removed: While we have increased revenues significantly, we have not
−Removed: yet been able to achieve profitability due to significant investments in our growth.
−Removed: Our ability to achieve consistent profitability
−Removed: depends on our ability to generate sales through our technology platform and advertising model, while maintaining reasonable expense
−Removed: If we do not achieve sustainable profitability, it may impact our ability to continue our operations.
−Removed: business and growth may suffer if we are unable to attract and retain key employees.
−Removed: success depends on the expertise of our executive officers and certain other key technical personnel.
−Removed: It may be difficult to find
−Removed: sufficiently qualified individuals to replace management or other key technical personnel in the event of death, disability or
−Removed: resignation, thus frustrating our ability to implement our business plan, which could negatively affect our operating results.
−Removed: our ability to expand operations to accommodate our anticipated growth will also depend on our ability to attract and retain qualified
−Removed: media, management, finance, marketing, sales and technical personnel.
−Removed: However, competition for these types of employees is intense
−Removed: due to the limited number of qualified professionals.
−Removed: Our ability to meet our business development objectives will depend in part
−Removed: on our ability to recruit, train and retain top quality people with advanced skills who understand our technology and business.
−Removed: We believe that we will be able to attract competent employees, but no assurance can be given that we will be successful in this
−Removed: If we are unable to engage and retain the necessary personnel, our business may be materially and adversely affected.
−Removed: failure to obtain retain or attract additional customers could prevent us from successfully executing our business plan.
−Removed: currently work with many leading pharmaceutical companies, including Pfizer, Eli Lilly, Auxilium, Actavis, AstraZeneca, Alcon,
−Removed: Daichi Sankyo, Shire, Activis, and others.
−Removed: Our failure to retain existing customers or expand with new customers could negatively
−Removed: impact our business.
−Removed: are dependent on a concentrated group of customers
−Removed: revenues are concentrated in approximately 25 customers, primarily large pharmaceutical manufacturers and large advertising agencies.
−Removed: Approximately 64% of our revenue came from our largest five customers.
−Removed: Loss of one or more of these customers could have a significant
−Removed: negative impact on our operating results.
−Removed: may be unable to support our technology to further scale our operations successfully.
−Removed: plan is to grow rapidly through further integration of our technology in electronic platforms.
−Removed: Our growth will place significant
−Removed: demands on our management and technology development, as well as our financial, administrative and other resources.
−Removed: guarantee that any of the systems, procedures and controls we put in place will be adequate to support the commercialization of
−Removed: our operations.
−Removed: Our operating results will depend substantially on the ability of our officers and key employees to manage changing
−Removed: business conditions and to implement and improve our financial, administrative and other resources.
−Removed: If we are unable to respond
−Removed: to and manage changing business conditions, or the scale of our products, services and operations, then the quality of our services,
−Removed: our ability to retain key personnel and our business could be harmed.
−Removed: we are unable to maintain our contracts with electronic prescription platforms, our business will suffer.
−Removed: are reliant upon our contracts with leading electronic prescribing platforms, including Allscripts, Dr.
−Removed: First, Quest Diagnostics,
−Removed: We will need to maintain these relationships as well as diversify them.
−Removed: The inability to do so could adversely impact
−Removed: our business.
−Removed: Our agreements with electronic
−Removed: prescription platforms are subject to audit, which could subject us to additional costs that might affect our results of operations.
−Removed: agreements with our electronic prescription platform partners provide for revenue sharing payments to the platform partners based
−Removed: on the revenue we generate through the platform.
−Removed: These payments are subject to audit by our partners, at their cost, and if there
−Removed: is a dispute as to the calculation, we may be liable for additional payments.
−Removed: If an underpayment is determined to be in excess
−Removed: of a certain amount, for example 10%, some agreements would require us to pay for the cost of the audit, as well.
−Removed: and implementing new and updated applications, features and services for our portals may be more difficult than expected, may
−Removed: take longer and cost more than expected and may not result in sufficient increases in revenue to justify the costs.
−Removed: have completed the development and migration of SampleMD 2.0’s on-demand, rule based content delivery platform.
−Removed: can now manage up to 1 million rules and return the appropriate content within 1 second.
−Removed: This allows unsurpassed response time
−Removed: to avoid delays, and the ability to meet the upcoming dramatic scale we expect.
−Removed: Despite the launch of Sample MD 2.0, attracting
−Removed: and retaining users of our portals requires us to continue to improve the technology underlying those portals and to continue
−Removed: to develop new and updated applications, features and services for those portals.
−Removed: If we are unable to do so on a timely basis
−Removed: or if we are unable to implement new applications, features and services without disruption to our existing ones, we may lose
−Removed: potential users and clients.
−Removed: The costs of development of these enhancements may negatively impact our ability to achieve profitability.
−Removed: rely on a combination of internal development, strategic relationships, licensing and acquisitions to develop our portals and
−Removed: related applications, features and services.
−Removed: Our development and/or implementation of new technologies, applications, features
−Removed: and services may cost more than expected, may take longer than originally expected, may require more testing than originally anticipated
−Removed: and may require the acquisition of additional personnel and other resources.
−Removed: There can be no assurance that the revenue opportunities
−Removed: from any new or updated technologies, applications, features or services will justify the amounts spent.
−Removed: we are unable to adhere to the regulatory and competitive climate in which we operate, we could be materially and negatively impacted.
−Removed: to the labyrinth of regulations in healthcare space, state and federal, as well as political sensitivity of healthcare delivery
−Removed: our business model could be negatively impacted or fail.
−Removed: markets in which we operate are competitive, continually evolving and, in some cases, subject to rapid change.
−Removed: portals face competition from numerous other companies, both in attracting users and
−Removed: in generating revenue from advertisers and sponsors.
−Removed: We compete for users with online
−Removed: services and Web sites that provide savings on medications and healthcare products, including
−Removed: both commercial sites and not-for-profit sites.
−Removed: We compete for advertisers and sponsors
−Removed: health-related web sites;
−Removed: general purpose consumer web sites that offer specialized
−Removed: health sub-channels;
−Removed: other high-traffic web sites that include both healthcare-related
−Removed: and non-healthcare-related content and services;
−Removed: search engines that provide specialized
−Removed: health search;
−Removed: and advertising networks that aggregate traffic from multiple sites.
−Removed: healthcare provider portals compete with:
−Removed: providers of healthcare decision-support tools
−Removed: and online health management applications;
−Removed: wellness and disease management vendors;
−Removed: health information services and health management offerings of healthcare benefits companies
−Removed: and their affiliates.
−Removed: of our competitors have greater financial, technical, product development, marketing and other resources than we do.
−Removed: These organizations
−Removed: may be better known than we are and have more customers or users than we do.
−Removed: We cannot provide assurance that we will be able
−Removed: to compete successfully against these organizations or any alliances they have formed or may form.
−Removed: Since there are no substantial
−Removed: barriers to entry into the markets in which our public portals participate, we expect that competitors will continue to enter
−Removed: these markets.
−Removed: in the healthcare industry could adversely affect our business
−Removed: of our revenue is derived from the healthcare industry and could be affected by changes affecting healthcare spending.
−Removed: particularly dependent on pharmaceutical, biotechnology and medical device companies for our advertising and sponsorship revenue.
−Removed: reductions in expenditures by healthcare industry participants could result from, among other things:
−Removed: regulation or private initiatives that affect the manner in which healthcare providers
−Removed: interact with patients, payers or other healthcare industry participants, including changes
−Removed: in pricing or means of delivery of healthcare products and services;
−Removed: regulation prohibiting the use of coupons by patients covered by federally funded health
−Removed: insurance programs;
−Removed: ● consolidation
−Removed: of healthcare industry participants;
−Removed: in governmental funding for healthcare;
−Removed: changes in business or economic conditions affecting healthcare payers or providers,
−Removed: pharmaceutical, biotechnology or medical device companies or other healthcare industry
−Removed: participants.
−Removed: if general expenditures by industry participants remain the same or increase, developments in the healthcare industry may result
−Removed: in reduced spending in some or all of the specific market segments that we serve or are planning to serve.
−Removed: For example, use of
−Removed: our products and services could be affected by:
−Removed: in the design of health insurance plans;
−Removed: decrease in the number of new drugs or medical devices coming to market;
−Removed: decrease in marketing expenditures by pharmaceutical or medical device companies, including
−Removed: as a result of governmental regulation or private initiatives that discourage or prohibit
−Removed: advertising or sponsorship activities by pharmaceutical or medical device companies.
−Removed: addition, our customers’
−Removed: expectations regarding pending or potential industry developments may also affect their budgeting
−Removed: processes and spending plans with respect to products and services of the types we provide.
−Removed: healthcare industry has changed significantly in recent years and we expect that significant changes will continue to occur.
−Removed: the timing and impact of developments in the healthcare industry are difficult to predict.
−Removed: We cannot assure you that the markets
−Removed: for our products and services will continue to exist at current levels or that we will have adequate technical, financial and
−Removed: marketing resources to react to changes in those markets.
−Removed: we are embroiled in various lawsuits from time to time with uncertain consequences, the outcome of potential judgments may negatively
−Removed: affect our financial condition and results of operations
−Removed: are currently involved in litigation and other disputes, as described in Item 3 of this report.
−Removed: As we continue to grow, we can
−Removed: expect to have to deal with lawsuits that affect our business.
−Removed: Lawsuits are uncertain and involve a substantial degree of risk.
−Removed: If we are unable to successfully prosecute or defend these actions, our financial condition and results of operations could suffer.
−Removed: success is dependent in part on obtaining, maintaining and enforcing our proprietary rights and our ability to avoid infringing
−Removed: on the proprietary rights of others.
−Removed: seek patent protection for those inventions and technologies for which we believe such protection is suitable and is likely to
−Removed: provide a competitive advantage to us.
−Removed: Because patent applications in the United States are maintained in secrecy until either
−Removed: the patent application is published or a patent is issued, we may not be aware of third-party patents, patent applications and
−Removed: other intellectual property relevant to our products that may block our use of our intellectual property or may be used in third-party
−Removed: products that compete with our products and processes.
−Removed: In the event a competitor or other party successfully challenges our products,
−Removed: processes, patents or licenses or claims that we have infringed upon their intellectual property, we could incur substantial litigation
−Removed: costs defending against such claims, be required to pay royalties, license fees or other damages or be barred from using the intellectual
−Removed: property at issue, any of which could have a material adverse effect on our business, operating results and financial condition.
−Removed: also rely substantially on trade secrets, proprietary technology, nondisclosure and other contractual agreements, and technical
−Removed: measures to protect our technology, application, design, and manufacturing know-how, and work actively to foster continuing technological
−Removed: innovation to maintain and protect our competitive position.
−Removed: We cannot assure you that steps taken by us to protect our intellectual
−Removed: property and other contractual agreements for our business will be adequate, that our competitors will not independently develop
−Removed: or patent substantially equivalent or superior technologies or be able to design around patents that we may receive, or that our
−Removed: intellectual property will not be misappropriated.
−Removed: business will suffer if our network systems fail or become unavailable.
−Removed: reduction in the performance, reliability and availability of our network infrastructure would harm our ability to distribute
−Removed: our products to our users, as well as our reputation and ability to attract and retain customers.
−Removed: Our systems and operations could
−Removed: be damaged or interrupted by fire, flood, power loss, telecommunications failure, Internet breakdown, earthquake and similar events.
−Removed: Our systems could also be subject to viruses, break-ins, sabotage, acts of terrorism, acts of vandalism, hacking, cyber-terrorism
−Removed: and similar misconduct.
−Removed: We might not carry adequate business interruption insurance to compensate us for losses that may occur
−Removed: from a system outage.
−Removed: Any system error or failure that causes interruption in availability of our product or an increase in response
−Removed: time could result in a loss of potential customers, which could have a material adverse effect on our business, financial condition
−Removed: and results of operations.
−Removed: If we suffer sustained or repeated interruptions, then our products and services could be less attractive
−Removed: to our users and our business would be materially harmed.
−Removed: we are unable to manage growth, our operations could be adversely affected.
−Removed: progress is expected to require the full utilization of our management, financial and other resources.
−Removed: Our ability to manage growth
−Removed: effectively will depend on our ability to improve and expand operations, including our financial and management information systems,
−Removed: and to recruit, train and manage personnel.
+Added: Risks Relating to Our Business
+Added: Because we have historically experienced
+Added: losses, if we are unable to achieve profitability, our financial condition and company could suffer.
+Added: While we were profitable for the full year of
+Added: 2021, since the inception of our business we have historically incurred losses as a result of investing in future growth.
+Added: losses in 2019 and 2020 as a result of our increased spending to build the organization to support expected future growth – both
+Added: through additional new hires, as well as through acquisitions.
+Added: While we have increased revenues significantly, we have not yet consistently
+Added: achieved profitability due to these investments and non-cash expenses.
+Added: Our ability to achieve consistent profitability depends on our
+Added: ability to generate sales through our technology platform and advertising model, while maintaining reasonable expense levels.
+Added: not achieve sustainable profitability, it may impact our ability to continue our operations.
+Added: The global pandemic may disrupt our business
+Added: or the business of our customers
+Added: In December 2019, a novel strain of corona virus,
+Added: which causes the infectious disease known as COVID-19 was reported.
+Added: The World Health Organization declared COVID-19 a Public Health Emergency
+Added: and Global Pandemic.
+Added: COVID-19 has had, and continues to have, a severe impact on economies around the world, in particular in the healthcare
+Added: industry in which we operate.
+Added: We have taken steps to modify our business practices and mitigate the impact of the pandemic on us, and
+Added: may take further precautions as required by government authorities or to protect the health of our employees, customer, and partners -
+Added: but there can be no assurance that such steps will be successful, or that our business operations, or the operations of our customers
+Added: or partners will not be materially and adversely affected by the consequences of the pandemic.
+Added: This could materially impact our results
+Added: of operations, cash flows, and financial condition.
+Added: We may be unable to support our technology
+Added: to further scale our operations successfully.
+Added: Our plan is to grow rapidly through further integration
+Added: of our technology in electronic platforms.
+Added: Our growth will place significant demands on our management and technology development, as
+Added: well as our financial, administrative and other resources.
+Added: We cannot guarantee that any of the systems, procedures and controls we put
+Added: in place will be adequate to support the commercialization of our operations.
+Added: Our operating results will depend substantially on the ability
+Added: of our officers and key employees to manage changing business conditions and to implement and improve our financial, administrative and
+Added: other resources.
+Added: If we are unable to respond to and manage changing business conditions, or the scale of our solutions, services and operations,
+Added: then the quality of our services, our ability to retain key personnel and our business could be harmed.
+Added: Developing and implementing new and updated
+Added: applications, features and services for our portals may be more difficult than expected, may take longer and cost more than expected and
+Added: may not result in sufficient increases in revenue to justify the costs.
+Added: Attracting and retaining users of our portals
+Added: requires us to continue to improve the technology underlying those portals and to continue to develop new and updated applications, features
+Added: and services for those portals.
+Added: If we are unable to do so on a timely basis or if we are unable to implement new applications, features
+Added: and services without disruption to our existing ones, we may lose potential users and clients.
+Added: The costs of development of these enhancements
+Added: may negatively impact our ability to achieve profitability.
+Added: We rely on a combination of internal development,
+Added: strategic relationships, licensing and acquisitions to develop our portals and related applications, features and services.
+Added: Our development
+Added: and/or implementation of new technologies, applications, features and services may cost more than expected, may take longer than originally
+Added: expected, may require more testing than originally anticipated and may require the acquisition of additional personnel and other resources.
+Added: There can be no assurance that the revenue opportunities from any new or updated technologies, applications, features or services will
+Added: justify the amounts spent.
+Added: Any failure to offer high-quality customer
+Added: support for our portals may adversely affect our relationships with our customers and harm our financial results.
+Added: Once our solutions are implemented, our customers
+Added: use our support organization to resolve technical issues relating to our solutions.
+Added: In addition, we also believe that our success in selling
+Added: our solutions is highly dependent on our business reputation and on favorable recommendations from our existing customers.
+Added: to maintain high-quality customer support, or a market perception that we do not maintain high-quality support, could harm our reputation,
+Added: adversely affect our ability to maintain existing customers or sell our solutions to existing and prospective customers, and harm our
+Added: business, operating results and financial condition.
+Added: We may be unable to respond quickly enough to
+Added: accommodate short-term increases in customer demand for support services.
+Added: Increased customer demand for these services, without corresponding
+Added: revenues, could also increase costs and adversely affect our operating results.
+Added: We are dependent on a concentrated group
+Added: of customers.
+Added: Our revenues are concentrated in less than 50
+Added: customers, primarily large pharmaceutical manufacturers.
+Added: Loss of one or more of our larger customers could have a negative impact on our
+Added: operating results.
+Added: In both 2021 and 2020, we had three customers that each represented slightly over 10% of our revenues;
+Added: one customer represented over 10% of our revenues in both years.
+Added: We expect that we will continue to depend upon
+Added: a relatively small number of customers for a significant portion of our total revenues for the foreseeable future.
+Added: The loss of any of
+Added: these customers or groups of customers for any reason, or a change of relationship with any of our key customers could cause a material
+Added: decrease in our total revenues.
+Added: Additionally, mergers or consolidations among
+Added: our customers in the healthcare industry could reduce the number of our customers and could adversely affect our revenues and sales.
+Added: particular, if our customers are acquired by entities that are not also our customers, that do not use our solutions or that have more
+Added: favorable contract terms with competitors and choose to discontinue, reduce or change the terms of their use of our solutions, our business
+Added: and operating results could be materially and adversely affected.
+Added: If we are unable to maintain our contracts
+Added: with electronic prescription platforms, our business will suffer.
+Added: We are reliant upon our contracts with leading
+Added: electronic prescribing platforms and electronic health record systems to generate our revenues received from customers Such arrangements
+Added: subject us to a number of risks, including the following:
+Added: ● Our contract partners may experience financial, regulatory or operational difficulties, which may impair
+Added: their ability to focus on and fulfill their contract obligations to us;
+Added: ● Legal disputes or disagreements, including the ownership of intellectual property, may occur with one
+Added: or more of our partners and may lead to lengthy and expensive litigation or arbitration;
+Added: ● Significant changes in a partner’s business strategy may adversely affect a partner’s willingness
+Added: or ability to satisfy obligations under any such arrangement;
+Added: ● A partner could terminate the partnership arrangement, which could negatively impact our ability to sell
+Added: our solutions and achieve revenues.
+Added: We will need to maintain these relationships as
+Added: well as diversify them.
+Added: The inability to do so could adversely impact our business.
+Added: We generated 53.9% and 52.7% of our revenue through
+Added: our largest partner in 2021 and 2020, respectively.
+Added: Our agreements with electronic prescription
+Added: platforms and electronic health record systems are subject to audit.
+Added: Our agreements with our partners provide for revenue
+Added: sharing payments to the platform partners based on the revenue we generate through the platform.
+Added: These payments are subject to audit by
+Added: our partners, at their cost, and if there is a dispute as to the calculation, we may be liable for additional payments.
+Added: If an underpayment
+Added: is determined to be in excess of a certain amount, for example 10%, some agreements would require us to pay for the cost of the audit,
+Added: Our future growth depends on our ability
+Added: to attract, retain customers, and the loss of existing customers, or failure to attract new ones, could adversely impact our business
+Added: and future prospects.
+Added: We currently work with many leading pharmaceutical
+Added: companies, medical device manufacturers, associations, and other companies.
+Added: While we have experienced customer growth, this growth may
+Added: not continue at the same pace in the future or at all.
+Added: Achieving growth in our customer base may require us to engage in increasingly
+Added: sophisticated and costly sales and marketing efforts that may not result in additional customers.
+Added: We may also need to modify our pricing
+Added: model to attract and retain such customers.
+Added: If we fail to attract new customers or fail to maintain or expand existing relationships in
+Added: a cost-effective manner, our business and future prospects may be materially and adversely impacted.
+Added: Actual or perceived failures to comply with
+Added: applicable laws and regulations that affect the healthcare industry, including data protection, privacy and security, fraud and abuse
+Added: laws, regulations, standards and other requirements could adversely affect our business, results of operations, and financial condition.
+Added: The global data protection landscape is rapidly
+Added: evolving, and we are or may become subject to numerous state, federal and foreign laws, requirements and regulations governing the collection,
+Added: use, disclosure, retention, and security of personal information, including health-related information.
+Added: This evolution may create uncertainty
+Added: in our business, affect our ability to operate in certain jurisdictions or to collect, store, transfer, use and share personal information,
+Added: necessitate the acceptance of more onerous obligations in our contracts, result in liability or impose additional costs on us.
+Added: of compliance with these laws, regulations and standards is high and is likely to increase in the future.
+Added: Any failure or perceived failure
+Added: by us to comply with federal, state or foreign laws or regulation, our internal policies and procedures or our contracts governing our
+Added: processing of personal information could result in negative publicity, government investigations and enforcement actions, claims by third
+Added: parties, and damage to our reputation, any of which could have a material adverse effect on our operations, financial performance and
+Added: We also may be bound by contractual obligations
+Added: and other obligations relating to privacy, data protection, and information security that are more stringent than applicable laws and
+Added: The costs of compliance with, and other burdens imposed by, laws, regulations, standards, and other obligations relating
+Added: to privacy, data protection, and information security are significant.
+Added: Although we work to comply with applicable laws, regulations, and
+Added: standards, our contractual obligations and other legal obligations, these requirements are evolving and may be modified, interpreted and
+Added: applied in an inconsistent manner from one jurisdiction to another, and may conflict with another or other legal obligations with which
+Added: we must comply.
+Added: Accordingly, our failure, or perceived inability, to comply with these laws, regulations, standards, and other obligations
+Added: may limit the use and adoption of our solution, reduce overall demand for our solution, lead to regulatory investigations, breach of contract
+Added: claims, litigation, and significant fines, penalties, or liabilities for actual or alleged noncompliance or slow the pace at which we
+Added: close sales transactions, any of which could harm our business.
+Added: The Health Insurance Portability and Accountability
+Added: Act of 1996, or HIPAA, and the rules promulgated thereunder require certain entities, referred to as Covered Entities, to comply with
+Added: established standards, including standards regarding the privacy and security of protected health information, or PHI.
+Added: HIPAA further requires
+Added: that Covered Entities enter into agreements meeting certain regulatory requirements with their business associates, as such term is defined
+Added: by HIPAA, which, among other things, obligate the business associates to safeguard the covered entity’s PHI against improper use
+Added: and disclosure.
+Added: While we are not a Covered Entity and not directly regulated by HIPAA, our customers or distributors might face significant
+Added: contractual liability pursuant to such an agreement if the business associate breaches the agreement or causes the Covered Entity to fail
+Added: to comply with HIPAA.
+Added: It is possible that HIPAA compliance could become a substantial regulatory burden and expense to our operations
+Added: as we expand our point of care technology solutions to help patients start and stay on therapies.
+Added: Certain other laws and regulations such as federal
+Added: and state anti-kickback and false claims laws may apply to us indirectly through our relationships with our customers and partners.
+Added: can result in considerable penalties and sanctions.
+Added: If we are found to have violated, or to have facilitated the violation of such laws,
+Added: we could be subject to significant penalties.
+Added: If we are unable to adhere to the regulatory
+Added: and competitive climate in which we operate, we could be materially and negatively impacted.
+Added: Due to the labyrinth of regulations in healthcare
+Added: space, state and federal, as well as political sensitivity of healthcare delivery, our business model could be negatively impacted or
+Added: The markets in which we operate are competitive,
+Added: continually evolving and, in some cases, subject to rapid change.
+Added: Our platforms face competition from numerous other
+Added: companies, both in attracting users and in generating revenue from advertisers and sponsors.
+Added: We compete for users with online services
+Added: and websites that provide savings on medications and healthcare products, including both commercial sites and not-for-profit sites.
+Added: compete for advertisers and sponsors with health-related web sites, general purpose consumer web sites that offer specialized health sub-channels,
+Added: other high-traffic web sites that include both healthcare-related and non-healthcare-related content and services, search engines that
+Added: provide specialized health searches, and advertising networks that aggregate traffic from multiple sites.
+Added: Many of our competitors have greater financial,
+Added: technical, product development, marketing and other resources than we do.
+Added: These organizations may be better known than we are and have
+Added: more customers or users than we do.
+Added: We cannot provide assurance that we will be able to compete successfully against these organizations
+Added: or any alliances they have formed or may form.
+Added: Since there are no substantial barriers to entry into the markets in which our public portals
+Added: participate, we expect that competitors will continue to enter these markets.
+Added: Developments in the healthcare industry
+Added: could adversely affect our business.
+Added: Most of our revenue is derived from the healthcare
+Added: industry and could be affected by changes affecting healthcare spending.
+Added: We are particularly dependent on pharmaceutical, biotechnology
+Added: and medical device companies for our advertising and sponsorship revenue.
+Added: General reductions in expenditures by healthcare
+Added: industry participants could result from, among other things:
+Added: ● Government regulation or private initiatives that affect the manner in which healthcare providers interact
+Added: with patients, payers or other healthcare industry participants, including changes in pricing or means of delivery of healthcare products
+Added: and services;
+Added: ● Government regulation prohibiting the use of coupons by patients covered by federally funded health insurance
+Added: ● Consolidation of healthcare industry participants;
+Added: ● Reductions or changes in governmental funding for healthcare;
+Added: ● Adverse changes in business or economic conditions affecting healthcare payers or providers, pharmaceutical,
+Added: biotechnology or medical device companies or other healthcare industry participants.
+Added: Even if general expenditures by industry participants
+Added: remain the same or increase, developments in the healthcare industry may result in reduced spending in some or all of the specific market
+Added: segments that we serve or are planning to serve.
+Added: For example, use of our solutions and services could be affected by:
+Added: ● Changes in the design of health insurance plans;
+Added: ● A decrease in the number of new drugs or medical devices coming to market;
+Added: ● A decrease in marketing expenditures by pharmaceutical or medical device companies, including as a result
+Added: of governmental regulation or private initiatives that discourage or prohibit advertising or sponsorship activities by pharmaceutical
+Added: or medical device companies;
+Added: ● Payor pressure to move to generic brands.
+Added: In addition, our customers’ expectations
+Added: regarding pending or potential industry developments may also affect their budgeting processes and spending plans with respect to solutions
+Added: and services of the types we provide.
+Added: The healthcare industry has changed significantly
+Added: in recent years and we expect that significant changes will continue to occur.
+Added: However, the timing and impact of developments in the healthcare
+Added: industry are difficult to predict.
+Added: We cannot assure you that the markets for our solutions and services will continue to exist at current
+Added: levels or that we will have adequate technical, financial and marketing resources to react to changes in those markets.
+Added: If we are unable to manage growth, our operations
+Added: could be adversely affected.
+Added: Our ability to manage growth effectively will
+Added: depend on our ability to improve and expand operations, including our financial and management information systems, and to recruit, train
+Added: and manage personnel.
There can be no absolute assurance that management will be able to manage growth effectively.
−Removed: we do not properly manage the growth of our business, we may experience significant strains on our management and operations and
−Removed: disruptions in our business.
−Removed: Various risks arise when companies and industries grow quickly.
−Removed: If our business or industry grows
−Removed: too quickly, our ability to meet customer demand in a timely and efficient manner could be challenged.
−Removed: We may also experience
−Removed: development delays as we seek to meet increased demand for our products.
−Removed: Our failure to properly manage the growth that we or
−Removed: our industry might experience could negatively impact our ability to execute on our operating plan and, accordingly, could have
−Removed: an adverse impact on our business, our cash flow and results of operations, and our reputation with our current or potential customers.
−Removed: business is subject to changing regulation of corporate governance and public disclosure
−Removed: Because our common stock is publicly
−Removed: traded, we are subject to certain rules and regulations of federal and state entities charged with the protection of investors
−Removed: and the oversight of companies whose securities are publicly traded.
−Removed: These entities have continued to develop additional regulations
−Removed: and requirements in response to laws enacted by Congress, most notably the Sarbanes-Oxley Act of 2002.
−Removed: Complying with these new
−Removed: regulations has resulted in, and is likely to continue to result in, increased general and administrative costs and a diversion
−Removed: of management time and attention from revenue generating and other business activities to compliance activities.
−Removed: Relating to Our Securities
−Removed: a market for our common stock does not develop, shareholders may be unable to sell their shares.
−Removed: common stock is quoted under the symbol “OPRX”
−Removed: on the OTCQB operated by OTC Markets Group, Inc., an electronic inter-dealer
−Removed: quotation medium for equity securities.
−Removed: We do not currently have an active trading market.
−Removed: There can be no assurance that an active
−Removed: and liquid trading market will develop or, if developed, that it will be sustained.
−Removed: securities are very thinly traded.
−Removed: Accordingly, it may be difficult to sell shares of our common stock without significantly depressing
−Removed: the value of the stock.
−Removed: Unless we are successful in developing continued investor interest in our stock, sales of our stock could
−Removed: continue to result in major fluctuations in the price of the stock.
−Removed: we are subject to the “Penny Stock”
−Removed: rules, the level of trading activity in our stock may be reduced.
−Removed: Securities and Exchange Commission has adopted regulations which generally define "penny stock"
−Removed: to be any listed, trading
−Removed: equity security that has a market price less than $5.00 per share or an exercise price of less than $5.00 per share, subject to
−Removed: certain exemptions.
−Removed: The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt
−Removed: from the rules, to deliver a standardized risk disclosure document that provides information about penny stocks and the risks
−Removed: in the penny stock market.
−Removed: The broker-dealer must also provide the customer with current bid and offer quotations for the penny
−Removed: stock, the compensation of the broker-dealer and its salesperson in the transaction, and monthly account statements showing the
−Removed: market value of each penny stock held in the customer’s account.
−Removed: In addition, the penny stock rules generally require that
−Removed: prior to a transaction in a penny stock, the broker-dealer make a special written determination that the penny stock is a suitable
−Removed: investment for the purchaser and receive the purchaser’s written agreement to the transaction.
−Removed: These disclosure requirements
−Removed: may have the effect of reducing the level of trading activity in the secondary market for a stock that becomes subject to the
−Removed: penny stock rules which may increase the difficulty Purchasers may experience in attempting to liquidate such securities.
−Removed: do not expect to pay dividends in the foreseeable future.
−Removed: Any return on investment may be limited to the value of our common stock.
−Removed: do not anticipate paying cash dividends on our common stock in the foreseeable future.
−Removed: The payment of dividends on our common
−Removed: stock will depend on earnings, financial condition and other business and economic factors affecting it at such time as the board
−Removed: of directors may consider relevant.
−Removed: If we do not pay dividends, our common stock may be less valuable because a return on your
−Removed: investment will occur only if our stock price appreciates.
−Removed: in the Nevada Revised Statutes and our Bylaws could make it very difficult for an investor to bring any legal actions against
−Removed: our directors or officers for violations of their fiduciary duties or could require us to pay any amounts incurred by our directors
−Removed: or officers in any such actions.
−Removed: of our board of directors and our officers will have no liability for breaches of their fiduciary duty of care as a director or
−Removed: officer, except in limited circumstances, pursuant to provisions in the Nevada Revised Statutes and our Bylaws as authorized by
−Removed: the Nevada Revised Statutes.
−Removed: Specifically, Section 78.138 of the Nevada Revised Statutes provides that a director or officer is
−Removed: not individually liable to the company or its shareholders or creditors for any damages as a result of any act or failure to act
−Removed: in his or her capacity as a director or officer unless it is proven that (1) the director’s or officer’s act or failure
−Removed: to act constituted a breach of his or her fiduciary duties as a director or officer and (2) his or her breach of those duties
−Removed: involved intentional misconduct, fraud or a knowing violation of law.
−Removed: This provision is intended to afford directors and officers
−Removed: protection against and to limit their potential liability for monetary damages resulting from suits alleging a breach of the duty
−Removed: of care by a director or officer.
−Removed: Accordingly, you may be unable to prevail in a legal action against our directors or officers
−Removed: even if they have breached their fiduciary duty of care.
−Removed: In addition, our Bylaws allow us to indemnify our directors and officers
−Removed: from and against any and all costs, charges and expenses resulting from their acting in such capacities with us.
−Removed: This means that
−Removed: if you were able to enforce an action against our directors or officers, in all likelihood, we would be required to pay any expenses
−Removed: they incurred in defending the lawsuit and any judgment or settlement they otherwise would be required to pay.
−Removed: Accordingly, our
−Removed: indemnification obligations could divert needed financial resources and may adversely affect our business, financial condition,
−Removed: results of operations and cash flows, and adversely affect prevailing market prices for our common stock.
+Added: To manage growth effectively,
+Added: we will be required to continue to implement and improve our operating and financial systems and controls to expand, train and manage
+Added: our employee base.
+Added: Our ability to manage our operations and growth effectively will require us to continue to expend funds to enhance
+Added: our operational, financial and management controls, reporting systems and procedures, and to attract and retain sufficient talented personnel.
+Added: If we do not properly manage the growth of our
+Added: business, we may experience significant strains on our management and operations and disruptions in our business.
+Added: Various risks arise
+Added: when companies grow too quickly.
+Added: If our business grows too quickly, our ability to meet customer demand in a timely and efficient manner
+Added: could be challenged.
+Added: We may also experience development delays as we seek to meet increased demand for our solutions.
+Added: Our failure to properly
+Added: manage the growth that we or our industry might experience could negatively impact our ability to execute on our operating plan and, accordingly,
+Added: could have an adverse impact on our business, our cash flow and results of operations, and our reputation with our current or potential
+Added: Our growth may be impacted by acquisitions.
+Added: We may not be able to identify suitable acquisition candidates, complete acquisitions or integrate acquisitions successfully.
+Added: Our future growth is likely to depend to some
+Added: degree on our ability to acquire and successfully integrate new businesses.
+Added: We may not be able to identify suitable acquisition candidates,
+Added: complete acquisitions, or integrate acquisitions successfully.
+Added: We may seek additional acquisition opportunities, both to further diversify
+Added: our business and to penetrate or expand important product offerings or markets.
+Added: There are no assurances, however, that we will be able
+Added: to successfully identify suitable candidates, negotiate appropriate terms, obtain financing on acceptable terms, complete proposed acquisitions,
+Added: successfully integrate acquired businesses, or expand into new markets.
+Added: Once acquired, operations may not achieve anticipated levels of
+Added: revenues or profitability.
+Added: Acquisitions involve risks, including difficulties in the integration of the operations, technologies, services
+Added: and products of the acquired companies and the diversion of management’s attention from other business concerns.
+Added: Although our management
+Added: will endeavor to evaluate the risks inherent in any particular transaction, there are no assurances that we will properly ascertain all
+Added: Difficulties encountered with acquisitions could have a material adverse impact on our business.
+Added: Our business and growth may suffer if we
+Added: are unable to attract and retain key employees.
+Added: Our success has been largely dependent on the
+Added: skills, experience and efforts of our key employees and the loss of the services of any of our executive officers or other key employees,
+Added: without a properly executed transition plan, could have an adverse effect on us.
+Added: The loss of any member of our senior management team
+Added: or any of our other key employees could damage critical customer relationships, result in the loss of vital knowledge, experience and
+Added: expertise, could lead to an increase in recruitment and training costs and make it more difficult to successfully operate our business
+Added: and execute our business strategy.
+Added: We may not be able to find qualified potential replacements for these individuals and the integration
+Added: of potential replacements may be disruptive to our business.
+Added: Furthermore, our ability to expand operations
+Added: to accommodate our anticipated growth will also depend on our ability to attract and retain qualified media, management, finance, marketing,
+Added: sales and technical personnel.
+Added: However, competition for these types of employees is intense due to the limited number of qualified professionals.
+Added: Our ability to meet our business development objectives will depend in part on our ability to recruit, train and retain top quality people
+Added: with advanced skills who understand our technology and business.
+Added: If we are unable to engage and retain the necessary personnel, our business
+Added: may be materially and adversely affected.
+Added: We could be subject to economic, political,
+Added: regulatory and other risks arising from our international operations.
+Added: Operating in international markets requires significant
+Added: resources and management attention and will subject us to regulatory, economic and political risks that may be different from and incremental
+Added: to those in the United States.
+Added: In addition to the risks that we face in the United States, our international operations in Israel and
+Added: Croatia, may involve risks that could adversely affect our business, including:
+Added: ● difficulties and costs associated with staffing and managing foreign operations;
+Added: ● natural or man-made disasters, political, social and economic instability, including wars, terrorism and
+Added: political unrest, outbreak of disease (such as the recent outbreak of the novel coronavirus, or COVID-19), boycotts, curtailment of trade,
+Added: and other business restrictions;
+Added: ● compliance with United States laws, such as the Foreign Corrupt Practices Act, export controls and economic
+Added: sanctions, and local laws prohibiting corrupt payments to government officials;
+Added: ● unexpected changes in regulatory requirements;
+Added: ● less favorable foreign intellectual property laws;
+Added: ● adverse tax consequences such as those related to repatriation of cash from foreign jurisdictions into
+Added: the United States, non-income related taxes such as value-added tax or other indirect taxes, changes in tax laws or their interpretations,
+Added: or the application of judgment in determining our global provision for income taxes and other tax liabilities given inter-company transactions
+Added: and calculations where the ultimate tax determination is uncertain;
+Added: ● fluctuations in currency exchange rates, which could impact revenues and expenses of our international
+Added: operations and expose us to foreign currency exchange rate risk;
+Added: ● profit repatriation and other restrictions on the transfer of funds;
+Added: ● differing payment processing systems as well as consumer use and acceptance of electronic payment methods,
+Added: such as payment cards;
+Added: ● new and different sources of competition;
+Added: ● different and more stringent user protection, data protection, privacy and other laws;
+Added: ● availability of reliable broadband connectivity and wide area networks in targeted areas for expansion.
+Added: Our failure to manage any of these risks successfully
+Added: could harm our international operations and our overall business, as well as results of our operations.
+Added: Risks Related to Our Intellectual Property
+Added: and Technology
+Added: We are dependent, in part, on our intellectual
+Added: If we are not able to protect our proprietary rights or if those rights are invalidated or circumvented, our business may be
+Added: adversely affected.
+Added: Our business is dependent, in part, on our ability
+Added: to innovate, and, as a result, we are reliant on our intellectual property.
+Added: We generally protect our intellectual property through patents,
+Added: trademarks, trade secrets, confidentiality and nondisclosure agreements and other measures to the extent our budget permits.
+Added: be no assurance that patents will be issued from pending applications that we have filed or that our patents will be sufficient to protect
+Added: our key technology from misappropriation or falling into the public domain, nor can assurances be made that any of our patents, patent
+Added: applications, trademarks or our other intellectual property or proprietary rights will not be challenged, invalidated or circumvented.
+Added: In the event a competitor or other party successfully challenges our solutions, processes, patents or licenses or claims that we have
+Added: infringed upon their intellectual property, we could incur substantial litigation costs defending against such claims, be required to
+Added: pay royalties, license fees or other damages or be barred from using the intellectual property at issue, any of which could have a material
+Added: adverse effect on our business, operating results and financial condition.
+Added: We cannot assure you that steps taken by us to protect our
+Added: intellectual property and other contractual agreements for our business will be adequate, that our competitors will not independently
+Added: develop or patent substantially equivalent or superior technologies or be able to design around patents that we may receive, or that our
+Added: intellectual property will not be misappropriated.
+Added: If we are unable to protect our proprietary rights,
+Added: we may be at a disadvantage to others who do not incur the substantial time and expense we incur.
+Added: Preventing unauthorized use or infringement
+Added: of our intellectual property rights is inherently difficult.
+Added: Moreover, it may be difficult or practically impossible to detect theft or
+Added: unauthorized use of our intellectual property.
+Added: Any of the foregoing could have a material adverse effect upon our business, financial
+Added: condition and results of operations.
+Added: Cybersecurity incidents could disrupt business
+Added: operations, result in the loss of critical and confidential information, and adversely impact our reputation and results of operations.
+Added: Global cybersecurity threats can range from uncoordinated
+Added: individual attempts to gain unauthorized access to our information technology (IT) systems to sophisticated and targeted measures known
+Added: as advanced persistent threats.
+Added: While we employ comprehensive measures to prevent, detect, address and mitigate these threats (including
+Added: access controls, insurance, vulnerability assessments, continuous monitoring of our IT networks and systems, maintenance of backup and
+Added: protective systems and user training and education), cybersecurity incidents, depending on their nature and scope, could potentially result
+Added: in the misappropriation, destruction, corruption or unavailability of critical data and confidential or proprietary information (our own
+Added: or that of third parties) and the disruption of business operations.
+Added: The potential consequences of a material cybersecurity incident include
+Added: reputational damage, loss of customers, litigation with customers and other parties, loss of trade secrets and other proprietary business
+Added: data and increased cybersecurity protection and remediation costs, which in turn could adversely affect our competitiveness and results
+Added: of operations.
+Added: Our business will suffer if our network
+Added: systems fail or become unavailable.
+Added: A reduction in the performance, reliability and
+Added: availability of our network infrastructure would harm our ability to distribute our solutions to our users, as well as our reputation
+Added: and ability to attract and retain customers.
+Added: Our systems and operations could be damaged or interrupted by fire, flood, power loss, telecommunications
+Added: failure, Internet breakdown, earthquake and similar events.
+Added: Our systems could also be subject to viruses, break-ins, sabotage, acts of
+Added: terrorism, acts of vandalism, hacking, cyber-terrorism and similar misconduct.
+Added: We might not carry adequate business interruption insurance
+Added: to compensate us for losses that may occur from a system outage.
+Added: Any system error or failure that causes interruption in availability
+Added: of our solutions or an increase in response time could result in a loss of potential customers, which could have a material adverse effect
+Added: on our business, financial condition and results of operations.
+Added: If we suffer sustained or repeated interruptions, then our solutions and
+Added: services could be less attractive to our users and our business would be materially harmed.
+Added: Risks Relating to Our Common Stock
+Added: If a market for our common stock is not
+Added: maintained, shareholders may be unable to sell their shares.
+Added: Our common stock is traded under the symbol “OPRX”
+Added: on the Nasdaq Capital Market.
+Added: We do not currently have a consistent active trading market.
+Added: There can be no assurance that a consistent
+Added: active and liquid trading market will develop or, if developed, that it will be sustained.
+Added: Historically, our securities have been thinly
+Added: Accordingly, it may be difficult to sell shares of our common stock without significantly depressing the value of the stock.
+Added: we are successful in developing continued investor interest in our stock, sales of our stock could continue to result in major fluctuations
+Added: in the price of the stock.
+Added: The market price of our common stock is
+Added: likely to be highly volatile and could fluctuate widely in price in response to various factors, many of which are beyond our control.
+Added: Our stock price is subject to a number of factors,
+Added: ● Technological innovations or new solutions and services by us or our competitors;
+Added: ● Government regulation of our solutions and services;
+Added: ● The establishment of partnerships with other healthcare companies;
+Added: ● Intellectual property disputes;
+Added: ● Additions or departures of key personnel;
+Added: ● Sales of our common stock;
+Added: ● Our ability to execute our business plan;
+Added: ● Operating results below or exceeding expectations;
+Added: ● Our operating and financial performance and prospects;
+Added: ● Loss or addition of any strategic relationship;
+Added: ● General financial, domestic, international, economic, industry and other market trends or conditions;
+Added: ● Period-to-period fluctuations in our financial results.
+Added: Our stock price may fluctuate widely as a result
+Added: of any of the above.
+Added: In addition, the securities markets have from time to time experienced significant price and volume fluctuations
+Added: that are unrelated to the operating performance of particular companies.
+Added: These market fluctuations may also materially and adversely affect
+Added: the market price of our common stock.
+Added: We do not expect to pay dividends in the
+Added: foreseeable future and any return on investment may be limited to the value of our common stock.
+Added: We have never declared or paid any cash dividends
+Added: on our common stock.
+Added: We currently intend to retain all available funds and future earnings, if any, to fund our future growth and do not
+Added: expect to declare or pay any dividend on shares of our common stock in the foreseeable future.
+Added: As a result, the success of an investment
+Added: in our common stock may depend entirely upon any future appreciation in its value.
+Added: There is no guarantee that our common stock will appreciate
+Added: in value or even maintain the price at which it was purchased.
+Added: Anti-takeover” provisions may make it
+Added: more difficult for a third party to acquire control of us, even if the change in control would be beneficial to shareholders.
+Added: The Company is a Nevada corporation.
+Added: Anti-takeover
+Added: provisions in Nevada law and our charter and bylaws could make it more difficult for a third party to acquire control of us.
+Added: These provisions
+Added: could adversely affect the market price of the common stock and could reduce the amount that shareholders might receive if the Company
+Added: For example, our charter provides that the board of directors may issue preferred stock without shareholder approval.
+Added: our bylaws provide that shareholders cannot act by written consent and that directors may be removed by shareholders only with the approval
+Added: of the holders of not less than two-thirds of the voting power of the issued and outstanding stock entitled to vote at an annual or special
+Added: meeting of the shareholders.
+Added: Risks Related to Being a Public Company
+Added: We have identified
+Added: a material weakness in our internal control over financial reporting.
+Added: Failure to remediate the material weakness or any other material
+Added: weaknesses that we identify in the future could result in material misstatements in our financial statements.
+Added: Pursuant to Section 404
+Added: of the Sarbanes-Oxley Act of 2002, as amended, our management is required to report on the effectiveness of our internal control over
+Added: financial reporting.
+Added: The rules governing the standards that must be met for management to assess our internal control over financial reporting
+Added: are complex and require significant documentation, testing and possible remediation.
+Added: Annually, we perform activities that include reviewing,
+Added: documenting and testing our internal control over financial reporting.
+Added: In addition, if we fail to maintain the adequacy of our internal
+Added: control over financial reporting, we will not be able to conclude on an ongoing basis that we have effective internal control over financial
+Added: reporting in accordance with Section 404 of the Sarbanes-Oxley Act of 2002.
+Added: If we fail to achieve and maintain an effective internal control
+Added: environment, we could suffer misstatements in our financial statements and fail to meet our reporting obligations, which would likely
+Added: cause investors to lose confidence in our reported financial information.
+Added: This could result in significant expenses to remediate any internal
+Added: control deficiencies and lead to a decline in our stock price.
+Added: Subsequent to the Original
+Added: Filing, the Company has re-evaluated the effectiveness of the Company’s disclosure controls and procedures and internal control
+Added: over financial reporting and identified a material weakness in the Company’s internal control over financial reporting.
+Added: weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable
+Added: possibility that a material misstatement of a company’s annual or interim financial statements will not be prevented or detected
+Added: on a timely basis.
+Added: For further discussion of the material weakness, see Item 9A, Controls and Procedures.
+Added: We cannot provide assurance
+Added: that we have identified all, or that we will not in the future have additional, material weaknesses in our internal control over financial
+Added: As a result, we may be required to implement further remedial measures and to design enhanced processes and controls to address
+Added: deficiencies.
+Added: If we do not effectively remediate the material weakness identified by management and maintain adequate internal controls
+Added: over financial reporting in the future, we may not be able to prepare reliable financial reports and comply with our reporting obligations
+Added: under the Exchange Act on a timely basis.
+Added: Any such delays in the preparation of financial reports and the filing of our periodic reports
+Added: may result in a loss of public confidence in the reliability of our financial statements, which, in turn, could materially adversely affect
+Added: our business, the market value of our common stock and our access to capital markets.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.