U.
S. SECURITIES AND EXCHANGE COMMISSION
Washington,
D. C. 20549
FORM
10-Q
☒
QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the quarterly period ended June 30, 2025
☐
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the transition period from _________ to _________
Commission
File No. 001-37370
MY
SIZE, INC.
(Exact
name of registrant as specified in its charter)
Delaware
51-0394637
(State
or other jurisdiction
of
incorporation or organization)
(I.R.S.
Employer
I.D.
No.)
HaNegev
4 , POB 1026 , Airport City , Israel , 7010000
(Address
of principal executive offices)
+972 - 3-600-9030
Registrant’s
telephone number, including area code:
Securities
registered pursuant to Section 12(b) of the Act:
Title
of each class
Trading
Symbol(s)
Name
of each exchange on which registered
Common
Stock, $0.001 par value per share
MYSZ
Nasdaq
Capital Market
Indicate
by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐
Indicate
by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit such files). Yes ☒ No ☐
Indicate
by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company,
or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller
reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large
accelerated filer
☐
Accelerated
filer
☐
Non-accelerated
filer
☒
Smaller
reporting company
☒
Emerging
growth company
☐
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes ☐ No ☒
Indicate
the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: as of August
14, 2025, 3,256,859 shares of common stock, par value $ 0.001 per share were issued and outstanding.
MY
SIZE, INC.
INDEX
TO QUARTERLY REPORT ON FORM 10-Q
FOR
THE QUARTER ENDED JUNE 30, 2025
TABLE
OF CONTENTS
PAGE
PART I - FINANCIAL INFORMATION
1
Item
1.
Condensed Consolidated Interim Financial Statements (Unaudited)
1
Condensed Consolidated Interim Balance Sheets
3
Condensed Consolidated Interim Statements of Comprehensive Loss
4
Condensed Consolidated Interim Statements of Changes in Stockholders’ Equity
5
Condensed Consolidated Interim Statements of Cash Flows
6
Notes to Condensed Consolidated Interim Financial Statements
7
Item
2.
Management’s Discussion & Analysis of Financial Condition and Results of Operations
18
Item
3.
Quantitative and Qualitative Disclosure About Market Risk
24
Item
4.
Controls and Procedures
24
PART II - OTHER INFORMATION
25
Item
1.
Legal Proceedings
25
Item
1A.
Risk Factors
25
Item
2.
Unregistered Sales of Equity Securities and Use of Proceeds
28
Item
3.
Defaults Upon Senior Securities
28
Item
4.
Mine Safety Disclosures
28
Item
5
Other information
28
Item
6.
Exhibits
28
i
PART
I
FINANCIAL
INFORMATION
Item
1. Financial Statements.
My
Size, Inc. and Subsidiaries
Condensed
Consolidated
Interim
Financial
Statements
As
of June 30, 2025
(unaudited)
U.S.
Dollars in Thousands
1
MY
SIZE, INC. AND ITS SUBSIDIARIES
Condensed
Consolidated Interim Financial Statements as of June 30, 2025 (Unaudited)
Contents
Page
Condensed Consolidated Interim Balance Sheets (Unaudited)
3
Condensed Consolidated Interim Statements of Comprehensive Loss (Unaudited)
4
Condensed Consolidated Interim Statements of Changes in Stockholders’ Equity (Unaudited)
5
Condensed Consolidated Interim Statements of Cash flows (Unaudited)
6
Notes to Condensed Consolidated Interim Financial Statements (Unaudited)
7-17
2
MY
SIZE, INC. AND ITS SUBSIDIARIES
Condensed
Consolidated Interim Balance Sheets (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
June 30,
December 31,
2025
2024
Assets
Current Assets:
Cash and cash equivalents
4,282
4,880
Inventory
2,901
2,796
Account receivables
398
278
Other receivables and prepaid expenses
832
1,118
Total current assets
8,413
9,072
Long term deposits
-
7
Property and equipment, net
81
67
Operating right-of-use asset
17
23
Intangible assets
1,195
750
Goodwill
142
133
Investment in marketable securities
14
7
Total non-current assets
1,449
987
Total assets
9,862
10,059
Liabilities and stockholders’ equity
Current liabilities:
Operating lease liability
15
15
Short-term loans
80
107
Trade payables
914
2,084
Liabilities to related parties
54
151
Seller payable
346
-
Other payables
752
639
Total current liabilities
2,161
2,996
Long-term loans
92
146
Operating lease liability
2
8
Other Non-Current Liabilities
193
-
Total non-current liabilities
287
154
Commitments and contingencies
-
-
Total liabilities
2,448
3,150
Stockholders’ equity:
Stock Capital -
Common stock of $ 0.001 par value - Authorized: 250,000,000 shares; Issued and outstanding: 3,103,076 and 2,040,159 as of June 30, 2025 and December 31, 2024, respectively
3
2
Additional paid-in capital
73,662
71,608
Accumulated other comprehensive loss
( 865 )
( 825 )
Accumulated deficit
( 65,386 )
( 63,876 )
Total stockholders’ equity
7,414
6,909
Total liabilities and stockholders’ equity
9,862
10,059
The
accompanying notes are an integral part of the condensed consolidated interim financial statements.
3
MY
SIZE, INC. AND ITS SUBSIDIARIES
Condensed
Consolidated Interim Statements of Comprehensive Loss (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
2025
2024
2025
2024
Six-Months Ended
June 30,
Three-Months Ended
June 30,
2025
2024
2025
2024
Revenues
3,485
4,963
2,006
1,979
Cost of revenues
( 1,941 )
( 2,783 )
( 882 )
( 995 )
Gross profit
1,544
2,180
1,124
984
Operating expenses
Research and development
( 224 )
( 263 )
( 142 )
( 131 )
Sales and marketing
( 1,087 )
( 1,933 )
( 520 )
( 831 )
General and administrative
( 1,735 )
( 1,932 )
( 904 )
( 899 )
Impairment of goodwill
( 144
)
-
( 144
)
-
Total operating expenses
( 3,190 )
( 4,128 )
( 1,710 )
( 1,861 )
Operating loss
( 1,646 )
( 1,948 )
( 586 )
( 877 )
Financial income (expenses), net
136
( 32 )
136
( 87 )
Loss before taxes
( 1,510 )
( 1,980 )
( 450 )
( 964 )
Taxes on income
-
-
-
-
Net loss
( 1,510 )
( 1,980 )
( 450 )
( 964 )
Other comprehensive income (loss):
Foreign currency translation differences
( 40 )
( 99 )
( 61 )
8
Total comprehensive loss
( 1,550 )
( 2,079 )
( 511 )
( 956 )
Basic and diluted loss per share
( 0.58 )
( 3.06 )
( 0.15 )
( 1.28 )
Basic and diluted weighted average number of shares outstanding
2,595,599
647,321
3,091,735
755,600
The
accompanying notes are an integral part of the interim condensed consolidated financial statements.
4
MY
SIZE, INC. AND ITS SUBSIDIARIES
Condensed
Consolidated Interim Statements of Changes in Stockholders’ Equity (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Number
Amount
capital
loss
deficit
equity
Common stock
Additional
paid-in
Accumulated
other
comprehensive
Accumulated
Total
stockholders’
Number
Amount
capital
loss
deficit
equity
Balance as of January 1, 2025
2,040,159
2
71,608
( 825 )
( 63,876 )
6,909
Stock-based compensation related to options granted to employees and consultants
10,000
- *
68
-
-
68
Issuance of shares pursuant to At The Market Offering Agreement for - net of $ 215
issuance cost **
1,052,917
1
1,986
-
-
1,987
Issuance of shares pursuant to At The Market Offering Agreement for - net
1,052,917
1
1,986
-
-
1,987
Total comprehensive loss
-
-
-
( 40 )
( 1,510 )
( 1,550 )
Balance as of June 30, 2025
3,103,076
3
73,662
( 865 )
( 65,386 )
7,414
(*)
Represents
an amount less than $1.
(**)
See
note 9
Common stock
Additional
paid-in
Accumulated
other
comprehensive
Accumulated
Total
stockholders’
Number
Amount
capital
loss
deficit
equity
Balance as of January 1, 2024
452,724
1
65,386
( 771 )
( 59,881 )
4,735
Stock-based compensation related to options granted to employees and consultants
80,000
- *
217
-
-
217
Issuance of shares post Business Combination
4,360
- *
3
-
-
3
Effect of reverse stock split
74,683
- *
-
-
-
-
Issuance of shares, net of issuance cost of $ 442
79,000
- *
2,819
-
-
2,819
Issuance of shares, net of issuance cost
79,000
- *
2,819
-
-
2,819
Exercise of shares in abeyance
192,364
- *
-
-
-
-
Total comprehensive loss
-
-
-
( 99 )
( 1,980 )
( 2,079 )
Balance as of June 30, 2024
883,131
1
68,425
( 870 )
( 61,861 )
5,695
(*)
Represents
an amount less than $1.
Common stock
Additional
paid-in
Accumulated
other
comprehensive
Accumulated
Total
stockholders’
Number
Amount
capital
loss
deficit
equity
Balance as of April 1, 2025
2,110,748
2
71,767
( 804 )
( 64,936 )
6,029
Stock-based compensation related to options granted to employees and consultants
-
-
46
-
-
46
Issuance of shares pursuant to At The Market Offering Agreement for - net of $ 210
issuance cost **
992,328
1
1,849
-
-
1,850
Total comprehensive loss
-
-
-
( 61 )
( 450 )
( 511 )
Balance as of June 30, 2025
3,103,076
3
73,662
( 865 )
( 65,386 )
7,414
(**)
See
note 9
Common
stock
Additional
paid-in
Accumulated
other comprehensive
Accumulated
Total
stockholders’
Number
Amount
capital
loss
deficit
equity
Balance
as of April 1, 2024
641,459
1
65,527
( 878 )
( 60,897 )
3,753
Balance
641,459
1
65,527
( 878 )
( 60,897 )
3,753
Stock-based
compensation related to options granted to employees and consultants
-
-
79
-
-
79
Effect
of reverse stock split
74,683
- *
-
-
-
-
Issuance
of shares, net of issuance cost of $ 442
79,000
- *
2,819
-
-
2,819
Issuance
of shares, net of issuance cost
79,000
- *
2,819
-
-
2,819
Exercise
of warrants and prefunded warrants
87,989
- *
-
-
-
-
Total
comprehensive loss
-
-
-
8
( 964 )
( 956 )
Balance
as of June 30, 2024
883,131
1
68,425
( 870 )
( 61,861 )
5,695
Balance
883,131
1
68,425
( 870 )
( 61,861 )
5,695
(*)
Represents
an amount less than $1.
5
MY
SIZE, INC. AND ITS SUBSIDIARIES
Condensed
Consolidated Interim Statements of Cash Flows (Unaudited)
U.S.
dollars in thousands
2025
2024
Six-Months
Ended June 30,
2025
2024
Cash flows from operating activities:
Net loss
( 1,510 )
( 1,980 )
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation
15
16
Change in operating lease right-of-use asset
5
138
Amortization of intangible assets
89
76
Impairment of goodwill
144
-
Change in liabilities to related parties
( 97 )
( 525 )
Interest on long-term liabilities
-
41
Interest paid
( 5 )
( 37 )
Revaluation of investment in marketable securities
( 7 )
( 4 )
Stock based compensation
68
217
Change in inventory
( 9 )
1,080
Change in account receivable
( 118 )
282
Changes in operating lease liabilities
( 6 )
( 97 )
Change in other receivables and prepaid expenses
286
38
Change in trade payables
( 1,170 )
( 1,212 )
Changes in seller payables
( 55 )
-
Change in other payables
( 250 )
( 109 )
Change in Other Current Liabilities
314
-
Net cash used in operating activities
( 2,306 )
( 2,076 )
Cash flows from investing activities:
Purchase of Percentil
( 45 )
-
Proceeds from investment in JV
-
38
Purchase of Property, Equipment & Intangibles
( 16 )
-
Proceeds from short-term deposits
7
22
Net cash provided by investing activities
( 54 )
60
Cash flows from financing activities:
Proceeds from issuance of shares, net of issuance costs
1,987
2,819
Loans received
-
500
Repayment of loans
( 97 )
( 358 )
Net cash provided by financing activities
1,890
2,961
Effect of exchange rate fluctuations on cash and cash equivalents
( 128 )
66
Increase (decrease) in cash,
cash equivalents and restricted cash
( 598 )
1,011
Cash, cash equivalents and restricted cash at the beginning of the period
4,880
2,264
Cash, cash equivalents and restricted cash at the end of the period
4,282
3,275
Noncash activities:
Change in operating lease right-of-use asset and liability
-
181
The
accompanying notes are an integral part of the interim condensed consolidated financial statements.
6
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Note
1 - General
a.
My
Size, Inc. (the “Company”) is developing unique measurement technologies based
on algorithms with applications focused on the apparel e-commerce market. The technology
is driven by proprietary algorithms, which are able to calculate and record measurements
in a variety of novel ways.
Following
the acquisition of Naiz Fit Bespoke Technologies, S.L (“Naiz”) in October 2022, the Company expanded its offering outreach
and customer base. Following the acquisition of Orgad International Marketing Ltd. (“Orgad”) in February 2022, the Company
also operates an omnichannel e-commerce platform.
Following
the formation of a new subsidiary, New Percentil S.L., and acquisition of a new business unit in May 2025 (see note 6), the Company
also operates a resale platform that enables consumers to buy and sell primarily secondhand apparel.
The
Company has seven subsidiaries, My Size Israel 2014 Ltd. (“My Size Israel”), Topspin Medical (Israel) Ltd., Orgad and Rotrade
Ltd., all of which are incorporated in Israel, My Size LLC, which is incorporated in the Russian Federation, and two limited liability companies incorporated under the laws of Spain namely Naiz and Percentil. References to the Company include the subsidiaries unless the context indicates
otherwise.
My
Size, Inc., was incorporated and commenced operations in September 1999, as Topspin Medical Inc. (“Topspin”), a private
company registered in the State of Delaware. In December 2013, the Company changed its name to Knowledgetree Ventures Inc. Subsequently,
in February 2014, the Company changed its name to My Size, Inc. Topspin was engaged, through its Israeli subsidiary, in research
and development in the field of cardiology and urology.
On
July 25, 2016, the Company’s common stock began publicly trading on the Nasdaq Capital Market under the symbol “MYSZ”.
From
September 1, 2005 to March 27, 2024, the Company’s common stock was traded on the Tel Aviv Stock Exchange.
On
May 9, 2025, a newly-formed, wholly-owned subsidiary of the Company, New Percentil, S.L., a limited liability company incorporated
under the laws of Spain (“New Percentil”), entered into a production unit transfer agreement with Casi Nuevo Kids, S.L.,
a limited liability company incorporated under the laws of Spain (“Casi Nuevo”), pursuant to which New Percentil acquired
(the “Acquisition”) a production unit of Casi Nuevo with a trade name of Percentil that was judicially awarded to the
Company in April 2025 within the framework of insolvency proceedings of Casi Nuevo filed with Commercial Court No. 13 of Madrid (Spain).
The Acquisition was completed on May 9, 2025.
The Company paid a total transaction value of € 610 (approximately
$ 679 ), consisting of a € 40 (approximately $ 45 ) cash payment and the assumption of certain customer and labor liabilities and debt
and social security payments in the aggregate amount of approximately € 570 (approximately $ 634 ). The Acquisition was financed through
existing cash reserves and does not involve the issuance of additional shares or debt.
7
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
b.
Since
inception, the Company has incurred significant losses and negative cash flows from operations
and has an accumulated deficit of $ 65,386 .
The Company has financed its operations mainly
through fundraising from various investors.
The
Company’s management expects that the Company will continue to generate losses and negative cash flows from operations for
the foreseeable future. Based on the projected cash flows and cash balances as of the date of these financial statements, management
is of the opinion that there is an uncertainty that its existing cash will be sufficient to fund operations for a period of more
than 12 months. As a result, there is substantial doubt about the Company’s ability to continue as a going concern.
Management’s
plans include the continued commercialization of the Company’s products and acquisition of technology, intellectual property
or businesses and securing sufficient financing through the sale of additional equity securities, debt or capital inflows from strategic
partnerships. Management is actively looking for additional technology and commercial opportunities that will increase the company’s
cashflow. The Company has sold additional securities for $ 1,987 see note 9. Additional funds may not be available when the Company
needs them, on terms that are acceptable to it, or at all. If the Company is unsuccessful in commercializing its products and securing
sufficient financing, it may need to cease operations.
The
financial statements include no adjustments for measurement or presentation of assets and liabilities, which may be required should
the Company fail to operate as a going concern.
c.
In October 2023, Israel was attacked by a terrorist organization and entered
a state of war on several fronts. In June 2025, following continued nuclear threats and intelligence assessments indicating imminent attacks,
Israel launched a preemptive strike targeting military and nuclear infrastructure inside Iran, aiming to disrupt Iran’s ability
to coordinate or escalate hostilities and degrade its nuclear capabilities. Iran responded with multiple waves of drones and ballistic
missiles targeting Israeli cities. While most were intercepted, some caused civilian casualties and infrastructure damage. The Israeli
military conducted further operations against Iranian assets. After 12 days of hostilities, a ceasefire between Israel and Iran was reached
in June 2025. However, the situation remains volatile, and the risk of broader regional escalation involving additional actors persists.
The security situation in Israel has had an immaterial effect on its operations
and financial results so far. This is attributable to its offices in Spain which has become a hub for the Company’s sizing solutions
business. The majority of Orgad’s inventory utilizes fulfillment by Amazon rather than fulfilling directly. Inventory is now maintained
and orders are shipped from regional Amazon warehouses, thereby reducing exposure to inventory risk and contributing to operating efficiencies.
On February 24, 2022, Russia invaded Ukraine. The outbreak of hostilities
between the two countries could result in more widespread conflict and could have a severe adverse effect on the region. Following Russia’s
actions, various countries, issued broad-ranging economic sanctions against Russia. Such sanctions included, among other things, a prohibition
on doing business with certain Russian companies, officials and oligarchs; a commitment by certain countries and the European Union to
remove selected Russian banks from the Society for Worldwide Interbank Financial Telecommunications (SWIFT) electronic banking network
that connects banks globally; and restrictive measures to prevent the Russian Central Bank from undermining the impact of the sanctions.
The Company shut down its operation in Russia and is expected to close
down its subsidiary, My Size LLC, but due to technical reasons it is expected to occur in the near future. Therefore, the impact from
the current situation is very limited.
8
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Note
2 - Significant Accounting Policies
a.
Unaudited
condensed consolidated financial statements :
The
accompanying unaudited condensed consolidated interim financial statements included herein have been prepared by the Company in accordance
with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information
and in accordance with the rules and regulations of the United States Securities and Exchange Commission (“SEC”). The
unaudited condensed consolidated financial statements are comprised of the financial statements of the Company. In management’s
opinion, the interim financial data presented includes all adjustments necessary for a fair presentation. All intercompany accounts
and transactions have been eliminated. Operating results for the six months ended June 30, 2025 not necessarily indicative of the
results that may be expected for any future period or for the year ending December 31, 2025.
These
unaudited condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated
financial statements and the notes thereto for the year ended December 31, 2024.
b.
Recently accounting standard
that have not yet been adopted.
In July 2025, the Financial Accounting Standards Board (“FASB”)
issued Accounting Standards Updates (“ASU”) 2025-05 “Financial Instruments—Credit Losses (Topic 326): Measurement
of Credit Losses for Accounts Receivable and Contract Assets”. The ASU introduces a practical expedient for all entities when estimating
expected credit losses for current accounts receivable and current contract assets arising from transactions accounted for under ASC 606.
Under the practical expedient, when developing reasonable and supportable forecast as part of estimating expected credit losses, an entity
may assume that current conditions as of the balance sheet date do not change for the remining life of the asset. The ASU is effective
for annual reporting period beginning after December 15, 2025 and interim reporting within those annual reporting periods. Early adoption
is permitted in both interim and annual reporting periods. The Company is evaluating the impact of ASU 2025-05 on its consolidated financial
statements if it elects to apply the practical expedient.
c.
Critical accounting estimates:
ASC 350 requires goodwill to be tested for impairment at the reporting
unit level at least annually, or between annual tests under certain circumstances, and written down when impaired. Goodwill is tested
for impairment by comparing the fair value of the reporting unit with it carrying value.
An impairment charge of $ 144 was recorded as the carrying value of Fashion and equipment e-commerce reporting segment exceeded its expected fair value, as determined using a discounted cash flow model which is primarily based
on management’s future revenue and cost estimates. This impairment charge was recorded within Impairment of goodwill, within the
Consolidated Statement of Operations, and within the Fashion and equipment e-commerce segment for three months ended June 30, 2025. See note 7- Goodwill.
d.
Significant
Accounting Policies :
The
significant accounting policies followed in the preparation of these unaudited interim condensed consolidated financial statements
are identical to those applied in the preparation of the latest annual financial statements, except the following new policies which
was adopted following the business combination (see note 6):
Revenue
Recognition from resale platform
Revenue
is recognized in accordance with FASB Accounting Standards Codification (“ASC”) Topic 606, Revenue from Contracts with
Customers (“ASC 606”). Under ASC 606, revenue is recognized upon transfer of control of promised goods and services to
customers in an amount that reflects the consideration the Company expects to receive for those goods and services. The Company generates
the majority of its revenue from its marketplaces, which allows its buyers to browse and purchase resale items for apparel, shoes
and accessories on behalf of sellers. The Company recognizes revenue through the following steps: (1) identification of the contract,
or contracts, with the customer; (2) identification of the performance obligations in the contract; (3) determination of the transaction
price; (4) allocation of the transaction price to the performance obligations in the contract; and (5) recognition of revenue when,
or as, it satisfies a performance obligation.
Both
buyers and sellers may be customers in the Company’s revenue arrangements. Sellers are the primary customer in a consignment
arrangement while the buyer is the primary customer in a sale of Company-owned inventory, referred to as product sales. A contract
with a customer exists in both cases when the end-customer purchases the goods obligating the Company to deliver the identified performance
obligation(s). The Company requires authorization from a credit card or other payment method,or verification of receipt of payment,
before the products are shipped to buyers.
9
MY SIZE, INC. AND ITS SUBSIDIARIES
Notes to Condensed Consolidated Interim Financial
Statements (Unaudited)
U.S. dollars in thousands (except share data and
per share data)
The Company generally receives payments from buyers before payments to the sellers are due.
Consignment Revenue
The Company generates
consignment revenue primarily from the sale of secondhand apparel on behalf of sellers. The Company retains a percentage of the
proceeds received as payment for its consignment service. The Company reports consignment revenue on net. Title to the
consigned goods remain with the seller until transferred to the buyer, which occurs 90 days subsequent to purchase of the consigned
goods and upon expiration of the allotted return period. The Company does not take title of consigned goods at any time except in
certain cases where the consignment window of 90 days expires or returned goods become Company owned inventory and becomes product revenue. Consignment revenue
is generally recognized upon purchase of the consigned good by the buyer as its performance obligation of providing consignment
services to the consignor is satisfied at that point. Consignment revenue is also recognized upon purchase of the consigned good for
which the consignment window has already expired and the Company has taken title to the consigned good. Consignment revenue is
recognized gross of seller payouts but net of discounts, incentives and returns. Value added tax assessed by governmental
authorities is excluded from revenue.
Product
Revenue
The
Company recognizes product revenue on a gross basis as the Company acts as the principal in the transaction. Revenue is recognized
at the time control of the asset is transferred to the customer, which is typically upon delivery and acceptance by the customer.
The Company is the seller and not an agent due to inventory risk.
Shipping
Fees
The
Company charges shipping fees to buyers, which are included in revenue. All outbound shipping costs are accounted for in cost of revenue
at the time revenue is recognized.
Returns
The
Company generally has a 14-day return period, and possibly longer accordingly to regulations which may change from time to time, and
recognizes a returns reserve based on historical experience, which is recorded in accrued and other current liabilities within the
Company’s consolidated balance sheets and reduction of revenue within the Company’s consolidated statements of
operations.
Inventory of resale platform.
Inventories,
consisting of merchandise that the Company has purchased and to which the Company holds title, are accounted for using the specific identification
method, and are valued at the lower of cost or net realizable value. The cost of inventory is equal to the cost of the merchandise paid
to the seller and related inbound shipping costs. Inventory valuation requires the Company to make judgments based on currently available
information about the likely method of disposition, such as through sales to individual customers or liquidations, and expected recoverable
values of each disposition category. The Company records an inventory write-down based on the age of the inventory and historical experience
of expected sell-through.
Seller
Payable
Seller
payable includes amounts owed to sellers upon the purchase of sellers’ goods by the Company. Amounts are initially provided as
a credit to sellers. These credits may be applied towards purchases from the Company or redeemed for cash. Seller payables show up as
seller payables in the consolidated balance sheet.
Cost
of Revenue
Cost
of consignment revenue consists of outbound shipping, outbound labor and packaging costs. Cost of product revenue mainly consists of
the inventory cost, inbound shipping related to the sold merchandise, outbound shipping, outbound labor, packaging costs and inventory
writedowns.
Note
3 – Financial Instruments
The
carrying amounts of cash and cash equivalents, restricted cash, accounts receivable, other receivables, trade payables, accounts payable
and short and long term loans approximate their fair value due to the short-term maturities of such instruments.
The
Company holds share certificates in My City Builders, Inc. (“MYCB”), formerly known as Diamante Minerals, Inc., a
publicly traded company on the OTCQB.
Due
to sales restrictions on the sale of the MYCB shares, the fair value of the shares was measured on the basis of the quoted market price
for an otherwise identical unrestricted equity instrument of the same issuer that trades in a public market, adjusted to reflect the
effect of the sales restrictions and is therefore, ranked as Level 2 assets.
Schedule
of Significant Assets and Liabilities Measured at Fair Value on Recurring Basis
June 30, 2025
Fair value hierarchy
Level 1
Level 2
Level 3
Financial assets
Investment in marketable securities (*)
-
14
-
10
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Note
3 - Financial Instruments (Cont.)
December 31, 2024
Fair value hierarchy
Level 1
Level 2
Level 3
Financial assets
Investment in marketable securities (*)
-
7
-
(*)
For
the six-month period and three months ended June 30, 2025 and 2024, the Company recognized gain (based on quoted market prices with
a discount due to security restrictions on MYCB shares) of the marketable securities was $ 7 ,
$ 0 , $ 4
and $( 1 ) respectively.
Note
4 - Stock Based Compensation
The
stock-based expense equity awards recognized in the financial statements for services received is related to Cost of Revenues, Research
and Development, Sales and Marketing and General and Administrative expenses as shown in the following table:
Schedule
of Stock Based Compensation Expenses
2025
2024
Six
months ended June 30,
2025
2024
Stock-based compensation expense – Cost of revenues
-
1
Stock-based compensation expense - Research and development
14
29
Stock-based compensation expense - Sales and marketing
4
24
Stock-based compensation expense - General and administrative
50
166
Stock-based compensation
expense
68
220
2025
2024
Three months ended June 30,
2025
2024
Stock-based compensation expense - Research and development
8
16
Stock-based compensation expense - Sales and marketing
-
8
Stock-based compensation expense - General and administrative
34
55
Stock-based compensation expense
46
79
11
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Note
4 - Stock Based Compensation (Cont.)
Stock
Option Plan for Employees:
The
total number of shares of common stock which may be granted to directors, officers and employees under the 2017 Equity Incentive Plan (the “Plan”), is limited to 130,000
shares.
On
February 14, 2024, the Compensation Committee of the Company granted restricted common stock awards under the Company’s 2017 Equity
Incentive Plan to Ronen Luzon, Oren Elmaliah and Billy Pardo, pursuant to which they were issued 37,500 restricted shares, 18,750 restricted
shares and 18,750 restricted shares, respectively. The restricted shares shall vest in three equal installments on January 1, 2025, January
1, 2026 and January 1, 2027, conditioned upon continuous employment with the Company and subject to accelerated vesting upon a change
in control of the Company. On the same day, the Company granted a total of 10,000 restricted stock units (“RSUs”) to its
directors that will vest on January 1, 2025 and 5 five-years options to purchase up to 6,875 shares of common stock to other employees
of the Company at an exercise price of $ 3.832 per share. The option vesting period is over three years in three equal portions from the
vesting commencement date.
The
compensation cost resulting from the grant is approximately $ 314 and is expected to be recognized over a period of 3 years.
The
fair value of each option award is estimated on the date of grant using the Binomial option-pricing model that used the weighted average
assumptions in the following table. The risk free rate for the expected term of the option is based on the U.S. Treasury yield curve
in effect at the time of grant.
Schedule
of Fair Value Assumptions of Stock Option
2024 Grants
Dividend yield
0 %
Expected volatility
86.22 %
Risk-free interest
4.3 %
Contractual term
2.0 - 2.8
2025 Repricing
Dividend yield
0 %
Expected volatility
135.6 - 211.3 %
Risk-free interest
4.0 - 4.2 %
Contractual term
0.18 - 1.70
There
were no options, shares of restricted common stock or RSUs granted during the six-month period June 30, 2025, compared to an
aggregate of 91,875
options, shares of restricted common stock and RSUs granted during the six-month period ended June 30, 2024, under the Plan. No
options were exercised .
On June 4,
2025, the compensation committee of the Company board of directors reduced the exercise price of outstanding options granted under the
Plan of certain employees, officers and directors of the Company for the purchase of an aggregate of 13,926 shares of common stock (with
exercise prices ranging from $ 3.832 to $ 8.72 per share) to $ 1.28 per share, which was the closing price for the Company’s common
stock on June 4, 2025 (the “Option Repricing”). No options were exercised. In connectio n
with the Option Repricing, the Company accelerated the vesting options held by the Company’s former chief financial officer and
the Company recorded one-time expenses of $ 6 and $ 17 .
The
total stock option compensation expense for employees during the six and three-month period ended June 30, 2025 and 2024 was $ 68 , $ 46
and $ 146 ,
and $ 79 , respectively.
The
total stock option compensation expense relating to the Orgad acquisition during the six and three-month period ended June 30, 2025
and 2024 was $ 0 , $ 0 ,
$ 3 ,
and $ 0 respectively.
Options
issued to consultants:
In
July 2023, the Company entered into a six month agreement (the “Consultant Agreement”) with a consultant (the “Consultant”)
to provide services to the Company, including assisting the Company to promote, market and sell the Company’s technology to potential
customers and make strategic introductions and inquiries with interested parties in the financial community. Pursuant to the Consultant
Agreement and in partial consideration for such consulting services, the Company issued to the Consultant (i) 5,000 shares of restricted
common stock of the Company, (ii) a warrant to purchase 12,500 shares of common stock at an exercise price of $4.00 per share and exercisable
for a term of 36 months from the date of issuance, and (iii) a warrant to purchase 12,500 shares of common stock at an exercise price
of $6.00 per share and exercisable for a term of 36 months from the date of issuance .
The
issuance was approved by the Company’s board of directors in February 2024.
During
the six and three-month periods ended June 30, 2025 and 2024, the Company recorded $ 0 , $ 0
and $ 71 ,
and $ 0 respectively, as stock-based equity awards with respect to the Consultant.
12
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Note
5 - Contingencies and Commitments
In
July 2024, the Company was served with a legal complaint filed by Shimon Shukron in the Magistrate’s Court in Herzliya (the
“Court”) for a monetary award in an amount of NIS 1,895,345
(approximately $ 510 ).
The plaintiff alleges that due to the fire that broke out at Orgad’s warehouse in January 2023, the fire spread to the
plaintiff’s business and caused heavy damage to the structure and contents, inventory of the business and loss of profits. The
Company filed its statement of defense in September 2024. At this preliminary stage, the plaintiff did not provide sufficient
documents to support his claims regarding the extent of the alleged damage. In June 2025, the Court appointed a third party
appraiser to assess the damages. The Company evaluates the claim at a sum of NIS 175,000
(approximately $ 51 ),
at this stage.
Note
6 – Business Combination
Acquisition
of Percentil
On May 9, 2025, a newly-formed, wholly-owned subsidiary of the Company,
New Percentil, entered into a production unit transfer agreement with Casi Nuevo, pursuant to which New Percentil acquired a production
unit of Casi Nuevo with a trade name of Percentil that was judicially awarded to the Company in April 2025 within the framework of insolvency
proceedings of Casi Nuevo filed with Commercial Court No. 13 of Madrid (Spain). The Acquisition was completed on May 9, 2025.
The
results of operations of New Percentil have been included in the consolidated financial statements since the acquisition date of May
9 2025. New Percentil revenues included in the Company’s consolidated statement of operations from May 9, 2025 through June 30,
2025 were $ 168 .
(a)
Consideration
transferred
The Company paid € 40,000 (approximately $ 45 )
and assumed liabilities which the Company had prior to bankruptcy as agreed with the insolvency court.
(b)
Identifiable
assets acquired and liabilities assumed
Under
the preliminary purchase price allocation, the Company allocated the purchase price to tangible and identified intangible assets acquired
and liabilities assumed based on the preliminary estimates of their fair values, which were determined using generally accepted valuation
techniques based on estimates and assumptions made by management at the time of the acquisition. Such estimates are subject to change
during the measurement period which is not expected to exceed one year. The purchase price allocation was not finalized duo to examination
of the net working capital of New Percentil at the acquisition date. Any adjustments to the preliminary purchase price allocation identified
during the measurement period will be recognized in the period in which the adjustments are determined.
13
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Note
6 – Business Combination (Cont.)
The
following table summarizes the preliminary fair value of assets acquired and liabilities assumed as of the acquisition date:
Schedule of Preliminary Fair Value of Assets
Acquired and Liabilities
Thousands USD
Inventory
96
Fixed assets
14
Technology**
440
Goodwill
134
Other payables
( 50 )
Sellers payables
( 401 )
Long-term payables
( 188 )
Total consideration paid
45
* The
estimated useful life of the technology is 2 years.
** The
technology was calculated using MEEM replacement cost and is ranked as Level 3 assets as there is
no active market.
(c)
Acquisition-related
costs
The
Company did not incur any direct transaction costs during the six month period ended June 30, 2025 which were included in general
and administrative expenses in the consolidated statements of income (loss).
Note
7 – Goodwill
As
of June 30, 2025 the Company has experienced a triggering event in the reporting period due to sustained decreases in the Company’s
share price and a decline in actual and forecasted operating results, prompting impairment assessments of goodwill and long-lived assets
including definite-lived intangibles.
The
table below indicates changes in the most significant inputs to the Company’s impairment analysis on each testing date since its
last annual test for the Fashion and equipment e-commerce platform segment.
Schedule of Impairment Analysis
Discount
rate
Terminal
growth
rate
Revenue
growth
rate
Testing
dates
December
31, 2024
22.5 %
3 %
7.5 %- 65.6 %
June
30, 2025
22.5 %
3 %
7.5 %- 31.6 %
In
June 2025, the Company updated the forecasted future cash flows used in the impairment assessment, including revenues and margin to reflect
current conditions. Other changes in valuation assumptions included selection of lower revenue growth rates based upon an assessment
of current market conditions. As a result of this review, the Company did not identify an impairment to its definite-lived intangible
assets or other long-lived assets, but the Company recorded a $ 144 non-deductible goodwill impairment charge for the quarter ended June
30, 2025 (level 3 fair value measurement).
This
impairment charge was recorded within Impairment of goodwill, within the Consolidated Statement of Operations, and within the
Fashion and equipment e-commerce platform segment for the six months ended June 30, 2025.
The
aggregate carrying amounts of goodwill allocated to each reporting unit are as follows:
Schedule
of Aggregate Carrying Amount Of Goodwill
2025
2024
June 30
December 31
2025
2024
Resale platform
142
-
Fashion and equipment e-commerce platform
-
133
Total
142
133
14
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Note
8 – Operating Segments
The
Company has the following three
segments: (i) fashion and equipment e-commerce platform, (ii) SaaS based innovative artificial intelligence driven measurement
solutions and (iii) resale platform for apparel. This realignment reflects the way resources are allocated, and performance is
assessed by the Chief Operating Decision Maker. The fashion and equipment e-commerce platform which represents Orgad’s
activity that was acquired by the Company in 2022, mainly operates on Amazon. The SaaS based innovative artificial intelligence
driven measurement solutions, or SaaS Solutions operating segment consists of the Company and certain of its subsidiaries, My Size
Israel, My Size LLC and Naiz. The resale platform currently operates as a sperate segment under New Percentil
following the closing of the Acquisition in May 2025. The Company is evaluating and integrating into this segment and may consolidate
it in the future.
The
Company operating segments are the same as its reportable segments.
The
CODM reviews total operating expenses and consolidated net loss to assess performance, forecast future financial results, and
allocate resources. In assessing the Company’s financial performance and making strategic decisions, the CODM regularly
reviews segment operational loss and operating expenses by function. This includes a review of budget versus actual expenses and
cost of goods, sales and marketing salaries, and other segment expenses. For the fashion and equipment e-commerce platform operating
segment, the CODM also reviews gross profit and Amazon fees. For the SaaS Solutions operating segment, the CODM also reviews
research and development expenses.
Revenue,
costs of goods and other costs and expenses are generally directly attributed to the segments. These expenses include research and development-related
expenses, costs of Amazon fees, cost of goods, and legal-related costs. Indirect costs are allocated to segments based on a reasonable
allocation methodology, when such costs are significant to the performance measures of the operating segments. Indirect operating expenses,
such as insurance, legal, and audit services, are mostly allocated based on revenues, most of which is allocated to the fashion and equipment
e-commerce platform segment.
Information
related to the operations of the Company’s reportable operating segments is set forth below:
Schedule
of Reportable Operating Segments
Fashion
and
equipment
e-commerce
platform
SaaS
Solutions
Resale
Platform
Total
As
of the six months ended June 30, 2025
Revenues
from external customers
2,968
349
168
3,485
Cost of
revenues
( 1,816 )
( 15 )
( 110 )
( 1,941 )
Research
and development expenses
-
( 205 )
( 19 )
( 224 )
Amazon
fees
( 721 )
-
-
( 721 )
Sales
and marketing Salaries
( 68 )
( 127 )
-
( 195 )
Other
Segment Items (*)
( 1,405 )
( 494 )
( 151 )
( 2,050 )
Segment
loss
( 1,042 )
( 492 )
( 112 )
( 1,646 )
Reconciliation
of Profit or Loss
Financial
income, (expense) net
136
Loss before
income taxes
( 1,510 )
Significant
non-cash items:
Amortization
( 9 )
( 80 )
( 32 )
( 121 )
Share
based payments
( 45 )
( 23 )
-
( 68 )
(*)
Other
segments include shared based payments, rent and related expenses, professional services, insurance and other expenses.
Fashion
and
equipment
e-commerce
platform
SaaS
Solutions
Resale
Platform
Total
As of the six months
ended June 30, 2025
Assets
7,275
1,774
813
9,862
15
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Fashion and
Equipment
e-commerce
platform
SaaS
Solutions
Total
As of the six months ended June 30, 2024
Revenues from external customers
4,623
340
4,963
Cost of revenues
( 2,746 )
( 37 )
( 2,783 )
Research and development expenses
-
( 263 )
( 263 )
Amazon fees
( 1,297 )
-
( 1,297 )
Sales and marketing Salaries
( 64 )
( 250 )
( 314 )
Other Segment Items (*)
( 1,558 )
( 696 )
( 2,254 )
Segment loss
( 1,042 )
( 906 )
( 1,948 )
Reconciliation of Profit or Loss
Financial income, (expense) net
( 32 )
Loss before income taxes
( 1,980 )
Significant non-cash items:
Amortization
( 54 )
( 97 )
( 151 )
Share based payments
( 151 )
( 69 )
( 220 )
(*)
Other
segments include shared based payments, rent and related expenses, professional services, insurance and other expenses.
Fashion
and
equipment
e-commerce
platform
SaaS
Solutions
Resale
Platform
Total
As
of the three months ended June 30, 2025
Revenues
from external customers
1,661
177
168
2,006
Cost of
revenues
( 764 )
( 8 )
( 110 )
( 882 )
Research
and development expenses
-
( 123 )
( 19 )
( 142 )
Amazon
fees
( 336 )
-
-
( 336 )
Sales
and marketing Salaries
( 37 )
( 37 )
-
( 74 )
Other
Segment Items (*)
( 742 )
( 266 )
( 151 )
( 1,015 )
Segment
loss
( 218 )
( 257 )
( 112 )
( 587 )
Reconciliation
of Profit or Loss
Financial income, (expense) net
136
Loss before
income taxes
( 451 )
Significant
non-cash items:
Amortization
-
( 51 )
( 32 )
( 83 )
Share
based payments
( 10 )
( 37 )
-
( 47 )
(*) Other segments
items include shared based payments, rent and related expenses, professional services, insurance and other expenses.
16
MY
SIZE, INC. AND ITS SUBSIDIARIES
Notes
to Condensed Consolidated Interim Financial Statements (Unaudited)
U.S.
dollars in thousands (except share data and per share data)
Fashion and
Equipment
e-commerce
platform
SaaS
Solutions
Total
As of the three months ended June 30, 2024
Revenues from external customers
1,816
163
1,979
Cost of revenues
( 979 )
( 16 )
( 995 )
Research and development expenses
-
( 131 )
( 131 )
Amazon fees
( 565 )
-
( 565 )
Sales and marketing Salaries
( 33 )
( 121 )
( 154 )
Other Segment Items (*)
( 700 )
( 311 )
( 1,011 )
Segment loss
( 461 )
( 416 )
( 877 )
Reconciliation of Profit or Loss
Financial income, (expense) net
( 87 )
Loss before income taxes
( 964 )
Significant non-cash items:
Amortization
( 27 )
( 48 )
( 75 )
Share based payments
( 50 )
( 29 )
( 79 )
Fashion
and
equipment
e-commerce
platform
Saas
Solution
As of
December 31, 2024
Assets
8,066
1,993
Note
9 – Significant events during the reporting period.
On
January 21, 2025, the Company entered into an At The Market Offering Agreement (the “Offering Agreement”), with H.C.
Wainwright & Co., LLC (“Wainwright”), pursuant to which the Company may offer and sell, from time to time through Wainwright shares of the
Company’s common stock having an aggregate offering price of up to $ 4.1
million. The Company is not obligated to make any sales of the shares under the Offering Agreement. The offering of shares pursuant
to the Offering Agreement will terminate upon the earliest of (a) the sale of all of the shares subject to the Offering Agreement
and (b) the termination of the Offering Agreement by Wainwright or the Company, as permitted therein. The Company agreed to pay to
Wainwright a cash commission of 3% of the gross sales price of any Common Stock sold under the Offering Agreement. As of June 30, 2025, the Company sold 1,052,917
shares pursuant to the Offering Agreement for aggregate gross proceeds of approximately $ 2,201
($ 1,987
net). Prepaid legal and auditing costs are classified as other receivables in
the balance sheet.
Note
10 – Events subsequent to the balance sheet date
a. On July 21, 2025, the Company established Ten Peacks Ltd., which is incorporated
in Israel and is a wholly-owned subsidiary of My Size Israel, that focuses on marketing and distribution of global apparel
and shoes brands in Israel.
b. Subsequent
to the balance sheet date and prior to the issuance of these financial statements, in connection with the Offering Agreement described
in note 9 above, the Company sold additional 153,783
shares of common pursuant to the Offering Agreement for aggregate gross proceeds of approximately $ 2 18 .
17
Item
2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.
The
following discussion and analysis provides information that we believe to be relevant to an assessment and understanding of our results
of operations and financial condition for the periods described. This discussion should be read together with our condensed consolidated
interim financial statements and the notes to the financial statements, which are included in this Quarterly Report on Form 10-Q. This
information should also be read in conjunction with the information contained in our Annual Report on Form 10-K for the year ended December
31, 2024, filed with the Securities and Exchange Commission, or the SEC on March 27, 2025, or the Annual Report, including the consolidated
annual financial statements as of December 31, 2024 and their accompanying notes included therein.
This
Quarterly Report on Form 10-Q contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of
1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended or the Exchange Act. Any
statements in this Quarterly Report on Form 10-Q about our expectations, beliefs, plans, objectives, assumptions or future events or
performance are not historical facts and are forward-looking statements. These statements are often, but not always, made through the
use of words or phrases such as “believe,” “will,” “expect,” “anticipate,” “estimate,”
“intend,” “plan” and “would.” For example, statements concerning financial condition, possible or
assumed future results of operations, growth opportunities, industry ranking, plans and objectives of management, markets for our common
stock and future management and organizational structure are all forward-looking statements. Forward-looking statements are not guarantees
of performance. They involve known and unknown risks, uncertainties and assumptions that may cause actual results, levels of activity,
performance or achievements to differ materially from any results, levels of activity, performance or achievements expressed or implied
by any forward-looking statement.
Any
forward-looking statements are qualified in their entirety by reference to the risk factors discussed throughout this Quarterly Report
on Form 10-Q. Some of the risks, uncertainties and assumptions that could cause actual results to differ materially from estimates or
projections contained in the forward-looking statements include but are not limited to:
●
our
history of losses and needs for additional capital to fund our operations and our inability to obtain additional capital on acceptable
terms, or at all;
●
risks
related to our ability to continue as a going concern;
●
the
new and unproven nature of the measurement technology markets;
●
our
ability to achieve customer adoption of our products;
●
our
ability to realize the benefits of our acquisitions of Orgad, Naiz and New Percentil;
●
our
dependence on assets we purchased from a related party;
●
our
ability to enhance our brand and increase market awareness;
●
our
ability to introduce new products and continually enhance our product offerings;
●
the
success of our strategic relationships with third parties;
●
information
technology system failures or breaches of our network security;
●
competition
from competitors;
●
our
reliance on key members of our management team;
●
current
or future litigation;
●
current
or future unfavorable economic and market conditions and adverse developments with respect to financial institutions and associated
liquidity risk
●
changes
in tariffs, trade barriers, price and exchange controls and other regulatory requirements and the impact of such policies on us,
our customers and suppliers, and the global economic environment; and
●
the
impact of the political and security situation in Israel on our business.
18
The
foregoing list sets forth some, but not all, of the factors that could affect our ability to achieve results described in any forward-looking
statements. You should read this Quarterly Report on Form 10-Q and the documents that we reference herein and have filed as exhibits
to the Quarterly Report on Form 10-Q completely and with the understanding that our actual future results may be materially different
from what we expect. You should assume that the information appearing in this Quarterly Report on Form 10-Q is accurate as of the date
hereof. Because the risk factors referred to on page 18 of our Annual Report, could cause actual results or outcomes to differ materially
from those expressed in any forward-looking statements made by us or on our behalf, you should not place undue reliance on any forward-looking
statements. Further, any forward-looking statement speaks only as of the date on which it is made, and we undertake no obligation to
update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the
occurrence of unanticipated events. New factors emerge from time to time, and it is not possible for us to predict which factors will
arise. In addition, we cannot assess the impact of each factor on our business or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in any forward-looking statements. We qualify all of the information
presented in this Quarterly Report on Form 10-Q, and particularly our forward-looking statements, by these cautionary statements.
Unless
the context otherwise requires, all references to “we,” “us,” “our” or “the Company”
in this Quarterly Report on Form 10-Q are to MySize, Inc., a Delaware corporation, and its subsidiaries, including MySize Israel 2014
Ltd. My Size LLC, Orgad International Marketing Ltd., or Orgad, and Naiz Bespoke Technologies, S.L, or Naiz Fit, New Percentil, S.L.,
or New Percentil, taken as a whole.
References
to “U.S. dollars” and “$” are to currency of the United States of America, and references to “NIS”
are to New Israeli Shekels. Unless otherwise indicated, U.S. dollar translations of NIS amounts presented in this Quarterly Report on
Form 10-Q for six months ended on June 30, 2025 are translated using the rate of NIS 3.372 to $1.00.
All
information in this Quarterly Report on Form 10-Q relating to shares or price per share reflects the 1-for-8 reverse stock split effected
by us on April 19, 2024 with the shares beginning trading on a post-split basis on the Nasdaq Capital Market on April 23, 2024.
Overview
We
are an omnichannel e-commerce platform and provider of AI-driven SaaS measurement solutions and our recently acquired subsidiaries, Naiz
Fit, which provides SaaS technology solutions that solve size and fit issues and AI solutions for smarter design through data driven
decisions for fashion ecommerce companies, and Orgad, an online retailer operating in the global markets. To date, we have generated
almost all our revenue as a third-party seller on Amazon. Our advanced software and solutions assists us in supply chain, identifying
products that can drive growth and provides a user-friendly experience and best customer service.
We
are currently focused on driving the commercialization of the Naiz Fit technology which, enables shoppers to generate highly accurate
measurements of their body to find the accurate fitting apparel by using our Naiz Fit Widget, a simple questionnaire which uses a database
collected over the years and allows buyers to know what size to pick when buying online, reducing returns and increasing conversion rates
of sellers.
Naiz
Fit syncs the user’s measurement data to a sizing model generated with our proprietary Garment Modelling technology for each item
sold on the ecommerce, and only presents items for purchase that match their measurements to ensure a correct fit.
We
are positioning ourselves as a consolidator of sizing solutions and new digital experience due to new developments for the fashion industry
needs. Our other product offerings include First Look Smart Mirror for physical stores and Smart Catalog to empower brand design teams,
which are designed to increase end consumer satisfaction, contributing to a sustainable world and reduce operation costs. We also recently
launched True Feedback, a Go-To-market solution that extracts data from our Naiz Community mystery shoppers to fine-tune the customer
experience offered to fashion buyers, both online and offline.
19
New
Percentil
On
May 9, 2025, our newly-formed, wholly-owned subsidiary, New Percentil, S.L., a limited liability company incorporated under the laws
of Spain, or New Percentil, entered into a production unit transfer agreement, or the Production Transfer Agreement, with Casi Nuevo
Kids, S.L., a limited liability company incorporated under the laws of Spain, or Casi Nuevo, pursuant to which New Percentil acquired,
or the Acquisition, a production unit of Casi Nuevo with a trade name of Percentil, or the Production Unit or Percentil, that was judicially
awarded to us in April 2025 within the framework of insolvency proceedings of Casi Nuevo filed with Commercial Court No. 13 of Madrid
(Spain). The Acquisition was completed on May 9, 2025.
Pursuant
to the Production Transfer Agreement, New Percentil acquired the Production Unit, which consists of warehouse infrastructure and equipment,
including Percentil’s central warehouse, process and logistics equipment, including Percentil’s proprietary quality control
and picking systems, AI-powered pricing engine and proprietary garment assessment tools and processes, computer and electronic equipment,
including photographic equipment and content production, equipment for garments and product presentation, supplies and support equipment,
inventory and other equipment and tools. In addition, pursuant to the Production Transfer Agreement, New Percentil was subrogated exclusively
in the position of Casi Nuevo in the labor contracts of 17 former employees of Casi Nuevo, including its chief executive officer and
chief marketing officer, who have transferred to New Percentil in connection with the Acquisition, or the Percentil Employees.
The
total purchase price of the Acquisition was €610,806.81 (approximately $679,000), which consists of (i) €40,000 (approximately
$45,000) paid by Naiz Fit, (ii) €358,196 (approximately $398,000) for the assumption of certain liabilities owed by Casi Nuevo to
its customers, (iii) €48,000 (approximately $53,500) for the assumption of certain debt and social security payments related to
the Percentil Employees, and (iv) €164,610 (approximately $183,000) for the assumption of accrued labor liabilities related to the
Percentil Employees.
The
Production Unit’s assets that were acquired by New Percentil in connection with the Acquisition were acquired free of liens, encumbrances,
attachments or third party rights.
Macroeconomic
and Geopolitical Environment
Because
we operate globally, our business is subject to the effects of economic downturns or recessions in the regions in which we do business,
volatility in foreign currency exchange rates relative to the U.S. dollar, inflation, changing interest rates, expanded trade control
laws and regulations, imposition of new or higher tariffs and geopolitical conflicts.
In addition, U.S. President Trump has continued to make announcements regarding
the imposition of new and higher U.S. tariffs on imports from many countries. In response, certain countries, as well as the European
Union, have announced retaliatory tariffs on imports of U.S. goods and other countermeasures. We are continuing to monitor these actions,
including any pauses, escalations, exemptions or removal of exemptions, with respect to the threatened or imposed tariffs, and will continue
to assess their potential impact on our business either directly, such as on our hardware business, or due to downstream effects.
We
also continuously monitor geopolitical conflicts around the world, including the ongoing conflict between Russia and Ukraine and conflicts
in the Middle East, and assess their impact on our business. To date, these conflicts have not materially limited our ability to develop
or support our products and have not had a material impact on our results of operations, financial condition, liquidity or cash flows.
While
our business model provides some resilience against these factors, we will continue to monitor the direct and indirect impacts of these
or similar circumstances on our business and financial results. For additional information on the potential impact of macroeconomic and
geopolitical conditions on our business, see the “Risk Factors” section in our Annual Report.
20
Results
of Operations
The
table below provides our results of operations for the periods indicated.
Six-Months Ended
June 30,
Three-Months Ended
June 30,
2025
2024
2025
2024
Revenues
3,485
4,963
2,006
1,979
Cost of revenues
(1,941 )
(2,783 )
(882 )
(995 )
Gross profit
1,544
2,180
1,124
984
Operating expenses
Research and development
(224 )
(263 )
(142 )
(131 )
Sales and marketing
(1,087 )
(1,933 )
(520 )
(831 )
General and administrative
(1,735 )
(1,932 )
(904 )
(899 )
Impairment of goodwill
(144 )
-
(144 )
-
Total operating expenses
(3,190 )
(4,128 )
(1,710 )
(1,861 )
Operating loss
(1,646 )
(1,948 )
(586 )
(877 )
Financial income (expenses), net
136
(32 )
136
(87 )
Loss before taxes
(1,510 )
(1,980 )
(450 )
(964 )
Taxes on income
-
-
-
-
Net loss
(1,510 )
(1,980 )
(450 )
(964 )
Other comprehensive income (loss):
Foreign currency translation differences
(40 )
(99 )
(61 )
8
Total comprehensive loss
(1,550 )
(2,079 )
(511 )
(956 )
Basic and diluted loss per share
(0.58 )
(3.06 )
(0.15 )
(1.28 )
Basic and diluted weighted average number of shares outstanding
2,595,599
647,321
3,091,735
755,600
Six
and Three Months Ended June 30, 2025 Compared to Six and Three Months Ended June 30, 2024
Revenues
Our
revenues for the six months ended June 30, 2025 amounted to $3,485,000 compared to $4,963,000 for the six months ended June 30, 2024.
The decrease in the six months ended June 30, 2025 from the corresponding period is primarily attributable to a decrease in Orgad sales.
Our
revenues for the three months ended June 30, 2025 amounted to $2,006,000 compared to $1,979,000 for the three months ended June 30, 2024.
The increase in the three months ended June 30, 2024 from the corresponding period is primarily attributable to the inclusion of New Percentil on the consolidated reporting as of June 30, 2025.
Cost
of Revenues
Our
cost of revenues for the six months ended June 30, 2025 amounted to $1,941,000 compared to $2,783,000 for the six months ended June 30,
2024. The decrease in comparison with the corresponding period was mainly due to transition to fulfillment by Amazon shipping
and warehousing method.
Our cost of revenues expenses for the
three months ended June 30, 2025 amounted to $882,000 compared to $995,000 for the three months ended June 30, 2024. The decrease in
comparison with the corresponding period was mainly due to the decrease cost of revenues described above.
Research
and Development Expenses
Our
research and development expenses for the six months ended June 30, 2025 amounted to $224,000 compared to $263,000 for the six months
ended June 30, 2024. The decrease from the corresponding period was mainly due to a decrease in salaries expenses due to reduced headcount
and a decrease in subcontractor expenses.
Our
research and development expenses for the three months ended June 30, 2025 amounted to $142,000 compared to $131,000 for the three months
ended June 30, 2024. The slight increase was mainly due to the annual salary increase of the retained employees in Naiz Fit.
21
Sales
and Marketing Expenses
Our
sales and marketing expenses for the six months ended June 30, 2025 amounted to $1,087,000 compared to $1,933,000 for the six months
ended June 30, 2024. The decrease primarily resulted from a decrease in salary expenses due to reduced headcount, consultant expenses,
travel and marketing expenses.
Our
sales and marketing expenses for the three months ended June 30, 2025 amounted to $520,000 compared to $831,000 for the three months
ended June 30, 2024. The decrease primarily is mainly due to the lower Amazon fees.
General
and Administrative Expenses
Our
general and administrative expenses for the six months ended June 30, 2025 amounted to $1,735,000 compared to $1,932,000 for the six
months ended June 30, 2024. The decrease primarily resulted from a decrease in professional services and insurance expenses.
Our
general and administrative expenses for the three months ended June 30, 2025 amounted to $905,000 compared to $899,000 for the three
months ended June 30, 2024. The decrease primarily resulted from a decrease in salary expenses due to reduced headcount and consultant
expenses.
Operating
Loss
As
a result of the foregoing, for the six months ended June 30, 2025, our operating loss was $1,646,000 a decrease of $302,000, or 16% lower,
compared to our operating loss for the six months ended June 30, 2024 of $1,948,000.
As
a result of the foregoing, for the three months ended June 30, 2025, our operating loss was $587,000 a decrease of $290,000, or 33% lower,
compared to our operating loss for the three months ended June 30, 2024 of $877,000.
Financial
Income (Expenses), Net
Our
financial income for the six months ended June 30, 2025 was $136,000 compared to financial expenses of $32,000 for the six months
ended June 30, 2024.
Our
financial income for the three months ended June 30, 2025 was $136,000 compared to financial expenses of $87,000 for the three
months ended June 30, 2024.
Net
Loss
As
a result of the foregoing, our net loss for the six months ended June 30, 2025 was $1,510,000, compared to net loss of $1,980,000 for
the six months ended June 30, 2024. The decrease in net loss was mainly due to the reasons mentioned above.
As
a result of the foregoing, our net loss for the three months ended June 30, 2025 was $451,000 compared to net loss of $964,000 for the
three months ended June 30, 2024. The decrease in net loss was mainly due to the reasons mentioned above.
22
Liquidity
and Capital Resources
Since
our inception, we have funded our operations primarily through public and private offerings of debt and equity securities in the State
of Israel and in the United States
As
of June 30, 2025, we had cash, cash equivalents and restricted cash of $4,282,000 compared to $4,880,000 of cash, cash equivalents and
restricted cash as of December 31, 2024. This decrease primarily resulted from offset by payments that were made to suppliers, resources
that were deployed to grow our businesses and payments related to the New Percentil acquisition.
In January 2025,
we entered into an At The Market Offering Agreement, or the Offering Agreement with H.C. Wainwright & Co., LLC, as agent, or
Wainwright, pursuant to which we may offer and sell, from time to time through Wainwright shares of our common stock having an
aggregate offering price of up to $4.1 million. We agreed to pay Wainwright a commission at a fixed rate of 3.0% of the aggregate
gross proceeds from each sale of the shares under the Offering Agreement. As of June 30, 2025 and from June 30, 2025 through the
date hereof, we sold 1,052,917 shares and 153,783 shares, respectively, pursuant to the Offering Agreement for aggregate gross
proceeds of approximately $2,201,000 and $295,000 respectively.
Cash
used in operating activities amounted to $2,306,000 for the six months ended June 30, 2025, compared to $2,076,000 for the six months
ended June 30, 2024. The increase in cash used in operating activity is derived mainly from the increase in inventory and customers, offsetting the decrease in net loss.
Net
cash used by investing activities was $54,000 for the six months ended June 30, 2025, compared to the $60,000 cash provided for the six
months ended June 30, 2024.
Net
cash provided by financing activities was $1,890,000 for the six months ended June 30, 2025, compared to $2,961,000 for the six months
ended June 30, 2024. The cash flow from financing activities for the six months ended June 30, 2025 resulted from the issuance of shares
during the period.
We
expect that we will continue to generate losses and negative cash flows from operations for the foreseeable future. Based on the projected
cash flows and cash balances as of June 30, 2025, we believe our existing cash will not be sufficient to fund operations for a period
of more than 12 months. As a result, there is substantial doubt about our ability to continue as a going concern. We will need to raise
additional capital, which may not be available on reasonable terms or at all. Additional capital would be used to accomplish the following:
●
finance
our current operating expenses;
●
pursue
growth opportunities;
●
hire
and retain qualified management and key employees;
●
respond
to competitive pressures;
●
comply
with regulatory requirements; and
●
maintain
compliance with applicable laws.
Current
conditions in the capital markets are such that traditional sources of capital may not be available to us when needed or may be available
only on unfavorable terms. Our ability to raise additional capital, if needed, will depend on conditions in the capital markets, economic
conditions, the security situation in Israel, and a number of other factors, many of which are outside our control, and on our financial
performance. Accordingly, we cannot assure you that we will be able to successfully raise additional capital at all or on terms that
are acceptable to us. If we cannot raise additional capital when needed, it may have a material adverse effect on our business, results
of operations and financial condition.
To
the extent that we raise additional capital through the sale of equity or convertible debt securities, the issuance of such securities
could result in substantial dilution for our current stockholders. The terms of any securities issued by us in future capital-raising
transactions may be more favorable to new investors, and may include preferences, superior voting rights and the issuance of warrants
or other derivative securities, which may have a further dilutive effect on the holders of any of our securities then-outstanding. We
may issue additional shares of our common stock or securities convertible into or exchangeable or exercisable for our common stock in
connection with hiring or retaining personnel, option or warrant exercises, future acquisitions or future placements of our securities
for capital-raising or other business purposes. The issuance of additional securities, whether equity or debt, by us, or the possibility
of such issuance, may cause the market price of our common stock to decline and existing stockholders may not agree with our financing
plans or the terms of such financings. In addition, we may incur substantial costs in pursuing future capital financing, including investment
banking fees, legal fees, accounting fees, securities law compliance fees, printing and distribution expenses and other costs. We may
also be required to recognize non-cash expenses in connection with certain securities we issue, such as convertible notes and warrants,
which may adversely impact our financial condition. Furthermore, any additional debt or equity financing that we may need may not be
available on terms favorable to us, or at all. If we are unable to obtain such additional financing on a timely basis, we may have to
curtail our development activities and growth plans and/or be forced to sell assets, perhaps on unfavorable terms, or we may have to
cease our operations, which would have a material adverse effect on our business, results of operations and financial condition.
We
have not entered into any transactions with unconsolidated entities in which we have financial guarantees, subordinated retained interests,
derivative instruments or other contingent arrangements that expose us to material continuing risks, contingent liabilities or any other
obligations under a variable interest in an unconsolidated entity that provides us with financing, liquidity, market risk or credit risk
support.
23
Critical
Accounting Estimates
Our
management’s discussion and analysis of our financial condition and results of operations is based on our financial statements,
which we have prepared in accordance with U.S. generally accepted accounting principles issued by the Financial Accounting Standards
Board. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of
assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements, as well as the
reported expenses during the reporting periods. Actual results may differ from these estimates under different assumptions or conditions.
Our
significant accounting policies were revenue from contracts with customers which are more fully described in the notes to our financial
statements included herein. We believe these accounting policies discussed below are critical to our financial results and to the understanding
of our past and future performance, as these policies relate to the more significant areas involving management’s estimates and
assumptions. We consider an accounting estimate to be critical if: (1) it requires us to make assumptions because information was not
available at the time or it included matters that were highly uncertain at the time we were making our estimate; and (2) changes in the
estimate could have a material impact on our financial condition or results of operations.
Item
3. Quantitative and Qualitative Disclosure About Market Risk.
Not
required for a smaller reporting company.
Item
4. Controls and Procedures.
Disclosure
Controls and Procedures
We
maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in our reports under
the Exchange Act, and the rules and regulations thereunder, is recorded, processed, summarized and reported within the time periods specified
in the SEC’s rules and forms and that such information is accumulated and communicated to our management, including our principal
executive officer and principal financial officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing
and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed
and operated, can provide only reasonable assurance of achieving the desired control objectives, and management is required to apply
its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
As
required by Rule 13a-15(b) under the Exchange Act, our management, under the supervision and with the participation of our principal
executive officer and principal financial officer, has evaluated the effectiveness of the design and operation of our disclosure controls
and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of June 30, 2025. Based upon such
evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures as of June
30, 2025 were effective.
Our
Chief Executive Officer and Chief Financial Officer do not expect that our disclosure controls and procedures or our internal controls
will prevent all error or fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute,
assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there
are resource constraints and the benefits of controls must be considered relative to their costs. Due to the inherent limitations in
all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any,
have been detected.
Changes
in Internal Controls
During
the most recent fiscal quarter, no change has occurred in our internal control over financial reporting that has materially affected,
or is reasonably likely to materially affect, our internal control over financial reporting.
24
Part
II – Other Information
Item
1. Legal Proceedings.
From
time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. However,
litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may
harm our business.
Shimon
Shukron
In
July 2024, we were served with a legal complaint filed by Shimon Shukron in the Magistrate’s Court in Herzliya for a monetary award
in an amount of NIS 1,895,345 (approximately $510,000). The plaintiff alleges that due to the fire that broke out at Orgad’s warehouse
in January 2023, the fire spread to the plaintiff’s business and caused heavy damage to the structure and contents, inventory of
the business and loss of profits. We filed our statement of defense in September 2024. At this preliminary stage, the plaintiff did not
provide sufficient documents to support his claims regarding the extent of the alleged damage. Based on the Company’s legal advisors,
the Company evaluate the chances of the claim to succeed for only a nominal sum of NIS 175,000 (approximately $51) , at this stage.
Item
1A. Risk Factors.
Except
as set forth below in this Item 1A and the Risk Factors included in our previous filings made with the SEC, there have been no material
changes to our risk factors from those disclosed in “Part I. Item 1A. Risk Factors” in the Company’s Annual Report
on Form 10-K filed with the SEC on March 27, 2025.
25
Our
headquarters and some of our operations are located in Israel, and therefore, political, economic and military conditions in Israel may
affect our operations and results.
Our
headquarters and some of our operations are located in central Israel and our key employees, officers and directors are residents of
Israel. Accordingly, political, economic and military conditions in Israel and the surrounding region may directly affect our business
and operations. Since the establishment of the State of Israel in 1948, a number of armed conflicts have taken place between Israel and
its Arab neighbors. Any hostilities involving Israel or the interruption or curtailment of trade within Israel or between Israel and
its trading partners could adversely affect our operations and results of operations and could make it more difficult for us to raise
capital.
In
particular, in October 2023, Hamas terrorists infiltrated Israel’s southern border from the Gaza Strip and conducted a series of
attacks on civilian and military targets. Hamas also launched extensive rocket attacks on the Israeli population and industrial centers
located along Israel’s border with the Gaza Strip and in other areas within the State of Israel. These attacks resulted in thousands
of deaths and injuries, and Hamas additionally kidnapped many Israeli civilians and soldiers. Following the attack, Israel’s security
cabinet declared war against Hamas and commenced a military campaign against Hamas and these terrorist organizations in parallel continued
rocket and terror attacks. As a result of the events of October 7, 2023, the Israeli government declared that the country was at war
and the Israeli military began to call-up reservists for active duty. None of our full-time or part-time employees in Israel were called
up for reserve service. Military service call ups that result in absences of personnel from us for an extended period of time may materially
and adversely affect our business, prospects, financial condition and results of operations.
In
addition, since the commencement of these events, there have been continued hostilities along Israel’s northern border with Lebanon
(with the Hezbollah terror organization) and on other fronts from various extremist groups in the region, such as the Houthi movement
in Yemen and various rebel militia groups in Syria and Iraq. It is possible that hostilities with Hezbollah in Lebanon will escalate,
and that other terrorist organizations, including Palestinian military organizations in the West Bank as well as other hostile countries,
such as Iran, will join the hostilities. Such clashes may escalate in the future into a greater regional conflict. Israel has carried
out a number of targeted strikes on sites belonging to these terror organizations and, in October 2024, Israel began ground operations
against Hezbollah in Lebanon culminating in a cease fire agreed to between Israel and Lebanon on November 27, 2024, the results of which
are uncertain. In addition, Iran, on two occasions, launched direct attacks on Israel involving hundreds of drones and missiles, prompting
Israeli air defenses and retaliatory strikes, and Iran has threatened to continue to attack Israel and is widely believed to be developing
nuclear weapons. In June 2025, in light of continued nuclear threats and intelligence assessments indicating imminent attacks, Israel
launched a preemptive strike directly targeting military and nuclear infrastructure inside Iran, aimed at disrupting Iran’s capacity
to coordinate or launch further hostilities against Israel, as well as to degrade its nuclear program. In response, Iran launched multiple
waves of drones and ballistic missiles at Israeli cities. While most of these attacks were intercepted, several caused civilian casualties
and damage to infrastructure. The Israeli military conducted additional operations against Iranian assets. While a ceasefire was reached
between Israel and Iran in June 2025 after 12 days of hostilities, the situation remains volatile. A broader regional conflict involving
additional state and non-state actors remains a significant risk. Iran is also believed to have a strong influence among extremist groups
in the region, such as Hamas in Gaza, Hezbollah in Lebanon, the Houthi movement in Yemen and various rebel militia groups in Syria. These
situations may potentially escalate in the future to more violent events which may affect Israel and us. Any armed conflicts, terrorist
activities or political instability in the region could adversely affect business conditions, could harm our results of operations and
could make it more difficult for us to raise capital. Parties with whom we do business may decline to travel to Israel during periods
of heightened unrest or tension, forcing us to make alternative arrangements when necessary in order to meet our business partners face
to face.
In
addition, the political and security situation in Israel may result in parties with whom we have agreements involving performance in
Israel claiming that they are not obligated to perform their commitments under those agreements pursuant to force majeure provisions
in such agreements. Further, in the past, the State of Israel and Israeli companies have been subjected to economic boycotts. Several
countries still restrict business with the State of Israel and with Israeli companies. These restrictive laws and policies may have an
adverse impact on our operating results, financial condition or the expansion of our business. In addition, there have been increased
efforts by countries, activists and organizations to cause companies and consumers to boycott Israeli goods and services and some of
such efforts have been successful. Any hostilities involving Israel or the interruption or curtailment of trade between Israel and its
trading partners could adversely affect our operations and results of operations. In recent years, the hostilities involved missile strikes
against civilian targets in various parts of Israel, including areas in which our employees and some of our consultants are located,
and negatively affected business conditions in Israel.
26
Since
the war broke out on October 7, 2023, our operations have not been adversely affected by this situation, and we have not experienced
disruptions to our business operations. In particular, most of our operations are in Spain. However, the intensity and duration of Israel’s
current war against Hamas is difficult to predict at this stage, as are such war’s economic implications on our business and operations
and on Israel’s economy in general. If the ceasefire declared collapse or a new war commences or hostilities expand to other fronts,
our operations may be adversely affected.
Our
commercial insurance does not cover losses that may occur as a result of events associated with the security situation in the Middle
East. Although the Israeli government currently covers the reinstatement value of direct damages that are caused by terrorist attacks
or acts of war, we cannot assure you that this government coverage will be maintained. Any losses or damages incurred by us could have
a material adverse effect on our business. Any armed conflicts or political instability in the region would likely negatively affect
business conditions and could harm our results of operations.
The
continued political instability and hostilities between Israel and its neighbors and any future armed conflict, terrorist activity or
political instability in the region could adversely affect our operations in Israel and adversely affect the market price of our shares
of common stock. In addition, several organizations and countries may restrict doing business with Israel and Israeli companies have
been and are today subjected to economic boycotts. The interruption or curtailment of trade between Israel and its present trading partners
could adversely affect our business, financial condition and results of operations.
Finally,
political conditions within Israel may affect our operations. Israel has held five general elections between 2019 and 2022, and prior
to October 2023, the Israeli government pursued extensive changes to Israel’s judicial system, which sparked extensive political
debate and unrest. Actual or perceived political instability in Israel or any negative changes in the political environment, may individually
or in the aggregate adversely affect the Israeli economy and, in turn, our business, financial condition, results of operations and growth
prospects.
27
Item
2. Unregistered Sales of Equity Securities and Use of Proceeds.
None.
Item
3. Defaults Upon Senior Securities.
None.
Item
4. Mine Safety Disclosures.
Not
applicable.
Item
5. Other Information.
During
the quarter ended June 30, 2025, no director or officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement”
or a “non-Rule 10b5-1 trading arrangement” (in each case, as defined in Item 408 of Regulation S-K).
Item
6. Exhibits.
Exhibit
Number
Description
of Exhibits
31.1*
Certification of Principal Executive Officer pursuant to 18 U.S.C Section 1350, as adopted Section 302 of the Sarbanes-Oxley Act of 2002 .
31.2*
Certification of Principal Financial Officer pursuant to 18 U.S.C Section 1350, as adopted Section 302 of the Sarbanes-Oxley Act of 2002 .
32.1*
Certification of Principal Executive Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 .
32.2*
Certification of Principal Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 .
101.INS*
Inline
XBRL Instance Document
101.SCH*
Inline
XBRL Taxonomy Schema
101.CAL*
Inline
XBRL Taxonomy Calculation Linkbase
101.DEF*
Inline
XBRL Taxonomy Definition Linkbase
101.LAB*
Inline
XBRL Taxonomy Label Linkbase
101.PRE*
Inline
XBRL Taxonomy Presentation Linkbase
104*
Cover
Page Interactive Data File (formatted as Inline XBRL document and contained in Exhibit 101)
*
Filed
herewith
28
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934 the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
My
Size, Inc.
Date:
August 14, 2025
By:
/s/
Ronen Luzon
Ronen
Luzon
Chief
Executive Officer
(Principal
Executive Officer)
Date:
August 14, 2025
By:
/s/
Oren Elmaliah
Oren
Elmaliah
Chief
Financial Officer
(Principal
Financial and Accounting Officer)
29
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.