What changed in this filing

/stocks — the workspaceLOADING

Item 1. Business

2021-03-29 compared with 2020-03-19 · 492 added, 375 removed, 108 unchanged (89% of the section changed)

are a creator of mobile device measurement solutions that has developed innovative solutions designed to address shortcomings

in multiple verticals, including the e-commerce fashion/apparel, shipping/parcel and do it yourself, or DIY, industries.

our sophisticated algorithms within our proprietary technology, we can calculate and record measurements in a variety of novel

ways, and most importantly, increase revenue for businesses across the globe.

solutions can be utilized to accurately take measurements of a variety of items via a mobile device.

By downloading the application

to a smartphone, the user is then able to run the mobile device over the surface of an item the user wishes to measure.

The information

is then automatically sent to a cloud-based server where the dimensions are calculated through our proprietary algorithms, and

the accurate measurements (+ or - 2 centimeters) are then sent back to the user’s mobile device.

We believe that the commercial

applications for this technology are significant in many areas.

Currently, we are mainly

focusing on the e-commerce fashion/apparel industry.

In addition, our solutions address the shipping/parcel and DIY uses markets.

cloud-based software platform provides accurate sizing and measurement with broad applications including the online fashion/apparel

industry, logistics and courier services and home DIY.

This proprietary technology is driven by several patented algorithms which

are able to calculate and record measurements in a variety of novel ways.

Although specific functionality varies by product, our

core solutions address the need for highly accurate measurements in a variety of consumer friendly, every day uses.

following are some select key features:

We are a creator of

mobile device measurement solutions that has developed innovative solutions designed to address shortcomings in multiple verticals,

including the e-commerce fashion/apparel, shipping/parcel and do it yourself, or DIY, industries.

Utilizing our sophisticated

algorithms within our proprietary technology, we can calculate and record measurements in a variety of novel ways, and most importantly,

increase revenue for businesses across the globe.

Our solutions can

be utilized to accurately take measurements of a variety of items via a mobile device.

By downloading the application to a smartphone,

the user is then able to run the mobile device over the surface of an item the user wishes to measure.

The information is then

automatically sent to a cloud-based server where the dimensions are calculated through our proprietary algorithms, and the accurate

measurements (+ or - 2 centimeters) are then sent back to the user’s mobile device.

We believe that the commercial applications

for this technology are significant in many areas.

Currently, we are

mainly focusing on the e-commerce fashion/apparel industry.

In addition, our solutions address the shipping/parcel and DIY uses

We are in the commercialization phase of our products, although

we have only generated minimal revenues to date.

While we rollout our products to major retailers and apparel companies, there

is a lead time for new customers to ramp up before we can recognize revenue.

This lead time varies between customers, especially

when the customer is a tier 1 retailer, where the integration process may take longer.

Generally, first we integrate our product

into a customer’s online platform, which is followed by piloting and implementation, and, assuming we are successful, commercial

roll-out, all of which takes time before we expect it to impact our financial results in a meaningful way.

While we have begun

generating initial sales revenue, we do not expect to generate meaningful revenue during the upcoming quarters.

In addition, the

COVID-19 pandemic has had a particularly adverse impact on the retail industry and this has resulted in an adverse impact on our

marketing and sales activities.

For example, we have three ongoing pilots with international retailers that have been halted, we

are unable to participate physically in industry conferences, our ability to meet with potential customers is limited and in certain

instances sales processes have been delayed or cancelled.

Because of the numerous risks and uncertainties associated with the COVID-19

pandemic, the success of our market penetration and our dependence on the extent to which MySizeID is adopted and utilized, we

are unable to predict the extent to which we will recognize revenue.

We may be unable to successfully develop or market any of

our current or proposed products or technologies, those products or technologies may not generate any revenues, and any revenues

generated may not be sufficient for us to become profitable or thereafter maintain profitability.

Our cloud-based software

platform provides accurate sizing and measurement with broad applications including the online fashion/apparel industry, logistics

and courier services and home DIY.

This proprietary technology is driven by several patented algorithms which are able to calculate

and record measurements in a variety of novel ways.

Although specific functionality varies by product, our core solutions address

the need for highly accurate measurements in a variety of consumer friendly, every day uses.

The following are

some select key features:

We design our solutions to be flexible and configurable, allowing our clients to match their use of our

7 unchanged sentences

devices, including mobile platforms, thereby significantly increasing accessibility of our solutions;

Data Generation.

While we supply to the user the information he/she requires, we gather certain vital information

such as body measurement and package volume which can be used anonymously to help the retailer acquire predictive size information

on stocking, operations and consumers that may be in between sizes.

All this information is being gathered and stored on our

servers where it can be used by retailers;

Label Solution .

Our solutions can be transformed into white label applications at an extra cost to any customer

that wants to utilize or embed our technology within their systems;

Big Data Generation.

While we supply to the user the information he/she requires, we gather certain vital information such as body measurement

and package volume which can be used anonymously to help the retailer acquire predictive size information on stocking, operations

and consumers that may be in between sizes.

All this information is being gathered and stored on our servers where it can

be used by retailers;

Our solutions can be transformed into white label applications at an extra cost to any customer that

wants to utilize or embed our technology within their systems;

Non-Invasive.

2 unchanged sentences

are recorded by moving the smartphone over the consumer’s body or package, thus ensuring greater privacy.

Growth Strategy

intend to drive revenue primarily through penetration of the U.S.

market through a B2B2C model in the verticals we are

We intend to pursue the following growth strategies:

Our Growth Strategy

We intend to drive

revenue primarily through penetration of the U.S.

market through a B2B2C model in the verticals we are targeting.

pursue the following growth strategies:

Sign Additional Commercial Agreements with U.S.

During 2019, we entered into a license agreement for MySizeID with Penti, a leading multi-category retail fashion underwear brand and we successfully integrated and launched the MySizeID smart measurement solution software development kit (SDK) for DeMoulin, a music performance group apparel company.

During 2019 and 2020, we entered into commercial agreements with Penti, DeMoulin, UniformMarket, and Tricorp among others.

We are in various stages of discussions with U.S.

retailers for the deployment of our measurement technology with a view to entering into additional commercial agreements.

a Two-Pronged Commercialization Strategy .

We are seeking to accelerate adoption

of our solutions both through direct partnerships with e-commerce websites as well as

through third party platform websites.

While we seek to directly enter into partnerships

with companies maintaining e-commerce websites in the apparel, courier and DIY markets,

we are also seeking to deploy our solutions on third party platforms.

is available for online retailers utilizing the WooCoomerce, Shopify and Lightspeed

platforms while BoxSize is available on the Honeywell Marketplace and in August

2019 was approved for Honeywell’s Independent Software Vendor Program.

Investment in our Technology Platform .

We intend to continue to invest in building new software capabilities

and extending our platform to bring the power of accurate measurement to a broader range of applications.

our database .

As the usage of our measurement apps increases, our database of information including user behavior

and body measurements generates valuable statistics.

Such data can be used in the big data market for targeted advertising

and for blind consumer data mining.

mass adoption of mobile technologies such as tablets and smartphones has led to a surge of consumer activity online.

were once primarily brick-and-mortar –

shopping for clothes, shipping a package, or buying supplies for a DIY home renovation

project –

Pursue a Two-Pronged

Commercialization Strategy.

We are seeking to accelerate adoption of our solutions

both through direct partnerships with e-commerce websites as well as through third party platform

While we seek to directly enter into partnerships with companies maintaining e-commerce

websites in the apparel, courier and DIY markets, we are also seeking to deploy our solutions

on third party platforms.

MySizeID is available for online retailers utilizing the

WooCoomerce, Shopify and Lightspeed platforms while BoxSize is available on the Honeywell

Marketplace, Zebra Technologies and Datalogic

Ongoing Investment in our Technology Platform.

We intend to continue to invest in building new software capabilities and extending our platform to bring the power of accurate measurement to a broader range of applications.

In particular, we seek not only to deliver size recommendations but to provide a robust, end-to-end, AI-driven platform that inspires consumer confidence and drives revenue growth by providing a superior consumer journey to both online and the brick and mortar stores.

Grow our database .

As the usage of our measurement apps increases, our database of information including user behavior and body measurements

generates valuable statistics.

Such data can be used in the big data market for targeted advertising and for blind consumer

Identify and acquire

synergistic businesses .

In order to reduce time to market and obtain complementary

technologies, we are seeking to acquire technologies and businesses that are synergistic to

our product offering.

Partnerships and cooperation –

in order to bring a wider solution for the retail market we are working to partner and integrate our technology with partners that can increase our penetration and offering to the market.

The mass adoption

of mobile technologies such as tablets and smartphones has led to a surge of consumer activity online.

Tasks that were once primarily

brick-and-mortar –

shopping for clothes, shipping a package, or buying supplies for a DIY home renovation project –

have now shifted to digital, as consumers prefer the convenience of shopping anywhere, anytime.

E-commerce’s

meteoric rise has been a boon to retailers who can offer shoppers a simple customer experience through desktop or mobile devices.

According to Sale Cycle, in the U.S.

e-commerce sales for 2017 were $453.5 billion, an increase of 16% from the year prior.

many sectors have found ways to increase revenue through e-commerce, e-commerce is still plagued by issues that cut into profits

and negatively impact the bottom line, such as customer returns, low consumer conversion, and associated restocking and shipping

E-commerce’s meteoric rise has been a boon to retailers

who can offer shoppers a simple customer experience through desktop or mobile devices.

Retail e-commerce sales worldwide for 2019

were estimated to be $3.5 trillion and forecast to grow to $6.5 trillion in 2022.

While many sectors have found ways to increase

revenue through e-commerce, e-commerce is still plagued by issues that cut into profits and negatively impact the bottom line,

such as customer returns, low consumer conversion, and associated restocking and shipping costs.

Fashion/Apparel

fashion market is one of the fastest growing sectors of online retail –

what was already an approximately $332 billion market

in 2016 is projected to increase to over $633 billion in 2021 according to statista.

However, conveniences of online shopping,

including simple search filters, the ability to purchase apparel without trying it on, and free returns, have led consumers to

a more free-wheeling buying style that is costing retailers major dollars.

of the biggest causes for returns are sizing issues, due in part to a truly universal sizing system that leaves consumers guessing

what size they need or ordering multiple sizes and returning the ones that do not fit, all the retailer’s expense.

shows that 30% of all online purchases are returned.

address this issue, we have developed an innovative mobile technology for retailers, known as MySizeID .

MySizeID enables

shoppers to generate highly accurate measurements of their body to find proper fitting clothes and accessories, through the use

of our App on their mobile phone or through a simple questionnaire if the user decide not to download the app.

MySizeID syncs

the user’s measurement data to a sizing chart integrated through a retailer’s (or a white labeled) mobile application,

The fashion market

is one of the fastest growing sectors of online retail –

what was already estimated to be an approximately $525 billion market

in 2019 and is projected to increase to over $1,003 billion by the end of 2025.

However, conveniences of online shopping, including

simple search filters, the ability to purchase apparel without trying it on, and free returns, have led consumers to a more free-wheeling

buying style that is costing retailers major dollars.

One of the biggest

causes for returns are sizing issues, due in part to a truly universal sizing system that leaves consumers guessing what size they

need or ordering multiple sizes and returning the ones that do not fit, all the retailer’s expense.

The value of e-commerce

items returned in the U.S.

was estimated to be $121 billion in 2017 and expected to reach to $348 billion in 2023.

To address this issue,

we have developed an innovative mobile technology for retailers, known as MySizeID .

MySizeID enables shoppers to

generate highly accurate measurements of their body to find proper fitting clothes and accessories, through the use of our App

on their mobile phone or through a simple questionnaire if the user decide not to download the app.

MySizeID syncs the

user’s measurement data to a sizing chart integrated through a retailer’s (or a white labeled) mobile application,

and only presents items for purchase that match their measurements to ensure a correct fit.

1 unchanged sentence

by retailers and download by consumers on both iOS and Android operating systems.

During 2020, MySizeID delivered over 12 million size recommendations.

Shipping/Parcel

to Pitney Bowes, parcel revenue in 2017 in 13 major countries around the world was $279 billion or 75 billion parcels with

the number of parcels projected to grow to 100 billion by 2020.

In the shipping/parcel industry, the dimensions of a package are

According to Pitney

Bowes, parcel revenue in 13 major countries around the world increased by 9% year over year from $323 billion in 2018 (reflecting

87.5 billion parcels) to $351 billion in 2019 or 103 billion parcels.

In the shipping/parcel industry, the dimensions of a package

are critical.

It is not merely the measurement of a package or box –

3 unchanged sentences

for their items, adding additional costs in materials and shipping fees.

address this issue for shipping companies, we have developed an innovative mobile technology known as BoxSize .

enables customers to quickly and easily measure the size and volume of a parcel to accurately calculate shipping fees.

also offers shipping companies a variety of precise logistical data for more efficiently managing their supply chain, providing

them with an accurate way to compare the physical package with what is in the shipping manifest.

BoxSize solution is available

for license on both iOS and Android operating systems.

BoxSize is available

on the Honeywell Marketplace and in August 2019 was approved for Honeywell’s Independent Software Vendor Program., and MySize

was granted an independent software vendor (ISV) status on the platform of Zebra Technologies.

to issues in the apparel and fashion market, big box, hardware, furniture, and DIY stores are plagued by returns due to incorrect

fit and measurements.

In an industry where precise measurement for projects is an absolute necessity, e-commerce has not grown

as quickly as in other industries which we believe is due to lack of consumer confidence in measurements at home and buying the

correct item online.

address this issue for retailers, we have developed an innovative mobile technology known as SizeUp .

digital tape measure that allows users to measure length, width and height of a surface by moving their smartphone from point

to point of an object or space.

SizeUp is a value-add for DIY and home improvement retailers whose customers struggle to

find the appropriately sized items (like blinds or curtains) for their homes or projects due to inaccurate measurements.

also is designed to replace rulers, tape measures and other measuring tools used for DIY projects.

SizeUp is available

for consumer download on both iOS and Android operating systems, with more than 1,140,000 consumer downloads to date.

have released the MySizeID app for both iOS and Android which assists consumers to take highly accurate measurement of

their own body in order to size clothing in the best way possible without the need to try the clothes on before purchasing.

benefit of our application is that it simplifies the process of purchasing clothes online and significantly reduces the rate of

returns of ill-fitting clothing.

application is the result of a research and development effort that combines:

anthropometric

research –

analyses of information pertaining to body measurements derived from a survey and the subsequent determination

of correlations between body parts;

measurement algorithm research –

To address this issue

for shipping companies, we have developed an innovative mobile technology known as BoxSize .

BoxSize enables customers

to quickly and easily measure the size and volume of a parcel to accurately calculate shipping fees.

It also offers shipping companies

a variety of precise logistical data for more efficiently managing their supply chain, providing them with an accurate way to

compare the physical package with what is in the shipping manifest.

BoxSize solution is available for license on both iOS

and Android operating systems.

available on the Honeywell Marketplace and in August 2019 was approved for Honeywell’s Independent Software Vendor Program,

and MySize was granted an independent software vendor (ISV) status on the Zebra Technologies and on DataLogic platforms.

Similar to issues

in the apparel and fashion market, big box, hardware, furniture, and DIY stores are plagued by returns due to incorrect fit and

measurements.

In an industry where precise measurement for projects is an absolute necessity, e-commerce has not grown as quickly

as in other industries which we believe is due to lack of consumer confidence in measurements at home and buying the correct item

To address this issue for retailers, we have developed an innovative

mobile technology known as SizeUp .

SizeUp is a digital tape measure that allows users to measure length, width and

height of a surface by moving their smartphone from point to point of an object or space.

SizeUp is a value-add for DIY

and home improvement retailers whose customers struggle to find the appropriately sized items (like blinds or curtains) for their

homes or projects due to inaccurate measurements.

SizeUp also is designed to replace rulers, tape measures and other measuring

tools used for DIY projects.

SizeUp is available for consumer download on both iOS and Android operating systems, with more

than 1,210,600 consumer downloads to date.

We have released the

MySizeID app for both iOS and Android which assists consumers to take highly accurate measurement of their own body in

order to size clothing in the best way possible without the need to try the clothes on before purchasing.

The benefit of our application

is that it simplifies the process of purchasing clothes online and significantly reduces the rate of returns of ill-fitting clothing.

The application is

the result of a research and development effort that combines:

anthropometric research

analyses of information pertaining to body measurements derived from a survey and the subsequent determination of

correlations between body parts;

body measurement

algorithm research –

an algorithm created by us to measure body parts;

size chart analyses –

adopting a deep understanding of the size charts of retailers and the corresponding “body

to garment size.”

allows consumers to create a secure, online profile of their personal measurements, which can then be utilized, with partnered

online retailers, to ensure that no matter the manufacturer or size chart, they will get the right fit.

MySizeID operates

based on the use of existing sensors in smart phones which enable, through a specific purpose application, the measurement of

the body of any consumer by moving the smartphone phone along his or her body.

The MySizeID application does not rely on

user photographs or any additional hardware;

all a user needs to do is scan their body with their smartphone and the application

records their measurements.

The measurements can then be saved in our database in the cloud, enabling the user to search for clothes

in various retailer websites without worrying about size.

When a search is made, the retailer will connect to our cloud database,

and then provide results based on the user’s measurements and other parameters as he or she may have defined.

is also saved for use when a customer enters a brick and mortar store to help serve the customer more efficiently and to provide

a better shopping experience.

Screenshot of MySizeID on smartphone and e-commerce website

part of the integration process, we offer to the retailer three main components:

retailers size chart

analyses –

adopting a deep understanding of the size charts of retailers and the corresponding “body to garment

MySizeID allows

consumers to create a secure, online profile of their personal measurements, which can then be utilized, with partnered online

retailers, to ensure that no matter the manufacturer or size chart, they will get the right fit.

MySizeID operates based

on the use of existing sensors in smart phones which enable, through a specific purpose application, the measurement of the body

of any consumer by moving the smartphone phone along his or her body.

The MySizeID application does not rely on user photographs

or any additional hardware;

all a user needs to do is scan their body with their smartphone and the application records their

measurements.

The measurements can then be saved in our database in the cloud, enabling the user to search for clothes in various

retailer websites without worrying about size.

When a search is made, the retailer will connect to our cloud database, and then

provide results based on the user’s measurements and other parameters as he or she may have defined.

This data is also saved

for use when a customer enters a brick and mortar store to help serve the customer more efficiently and to provide a better shopping

Screenshot of MySizeID on

smartphone and e-commerce website

As part of the integration

process, we offer to the retailer three main components:

MySizeID comes in the form of a native app or as white label app.

1 unchanged sentence

integrated into the retailer’s e-commerce website.

Alternatively, it can be white labeled according to the retailer’s

needs in a manner that showcases the retailer brand (colors, logo etc.).

The retailer can also receive the MySizeID

standard development kit, or SDK, and integrate it into its own existing application so the retailer’s consumers will

not have to have two separate apps when shopping online.

During 2019, we released

a rebranded app with a new look and feel from the user experience.

We also released a new graphical SDK to make the integration

to an existing app even easier.

During 2019, we also released a tool that enables consumers to accurately measure band and cup

size for bras and lingerie as research shows approximately 80% of consumers wear the wrong size bra.

When a consumer enters into the retailer’s website and looks for a specific item, he or she can click on the MySizeID

widget which will inform the consumer of his or her recommended size, based on his or her actual measurements, as measured

using the app and the item he or is looking at.

Screenshot of MySizeID widget on Modelista website

We have further developed the widget during

2019 and added two important features:

Alternatively, it can be white labeled according to the retailer’s needs in a manner that showcases the retailer brand (colors, logo etc.).

The retailer can also receive the MySizeID SDK, and integrate it into its own existing application so the retailer’s consumers will not have to have two separate apps when shopping online.

During 2020, we released a ‘Made 2 Measure’

for MySizeID which allows retailers to receive a custom body measurement instead of a size to make a custom made clothing.

developed and released a contact less shopping feature that enables consumers to scan a barcode through the MySizeID app when they

are in the brick and mortar store to make a purchase completely free of contact.

Moreover we have released MySizeID

app 2.0 version features a simpler onboarding experience with video tutorials focusing on a personalized consumer shopping experience.

In addition, we recently announced the full integration of our

e-commerce shoe sizing solution directly to retailers’

websites and plan to introduce a 3D try-on avatar feature in the fourth

quarter of 2021.

Furthermore, we recently announced a planned launch of an application for the Evropeyskiy Mall in Russia which

is designed to streamline in-person shopping from browsing to point of sale.

When a consumer enters into the retailer’s website and looks for a specific item,

he or she can click on the MySizeID widget which will inform the consumer of his

or her recommended size, based on his or her actual measurements, as measured using the

app and the item he or is looking at.

The widget has two features:

Manual mode –

which allows the user

to obtain size from the following parameters:

allows the user to obtain size from the following parameters:

gender, height and weight only.

Thus we are able to give a size estimation even

without having all the measurements made with the app.

Guest mode - allows a user that does not wish

to sign up to MySizeID as a user, to obtain size recommendations as well.

Another feature

we added is the in between sizing feature.

Our system can detect a user that has body dimensions that place the user between

sizes and lets the user know that.

That way a user can choose between the two sizes according to the user’s fit

(tight/loose/average).

Platform The MyDash platform is a smart back-office system where the retailer enters

all the information regarding its size charts that correlates to every product in its

e-commerce site, and where the retailer can access the information on its users.

Thus we are able to give a size

estimation even without having all the measurements made with the app.

Guest mode - allows a user that does

not wish to sign up to MySizeID as a user, to obtain size recommendations as well.

Screenshot of MySizeID widget

on Modelista website

Another feature we

added is the in between sizing feature.

Our system can detect a user that has body dimensions that place the user between sizes

and lets the user know that.

That way a user can choose between the two sizes according to the user’s fit preference (tight/loose/average).

MyDash Platform

The MyDash platform is a smart back-office system where the retailer enters all the information regarding its size charts

that correlates to every product in its e-commerce site, and where the retailer can access the information on its users.

system is very flexible and can customize itself to every retailer’s needs.

2019, we improved the MyDash system to be much more accessible, added walkthroughs, user

guides and changed the user interface and much more for the ease of use.

We added mails

mechanism, automatic error detections and size validation mechanism.

Screenshot of Back-Office System

In 2019, we improved the MyDash system

to be much more accessible, added walkthroughs, user guides and changed the user interface and much more for the ease of use.

We added mails mechanism, automatic error detections and size validation mechanism.

Screenshot of Back-Office

As we are licensing

the technology, we are currently offering MySizeID to retailers on a pay per use basis and a monthly subscription fee.

a pay per use business model, every time the consumer obtains a recommended size, we charge the retailer for the usage.

In addition, we have

developed applications for third party ecommerce platforms so that retailers who use those platforms will find our application

on the platform’s app store and will be able to easily install it in their store.

In February 2019, MySizeID became

available for online retailers utilizing the Shopify platform.

Fashion and apparel retailers using Shopify can now deploy the MySizeID

turnkey solution through the simple integration of the MySizeID widget on their site.

Also in 2019, we released

applications for Lightspeed and for WooCommerce which are the biggest ecommerce platform in the market allowing more retailers

to easily integrate and use the MySizeID solution.

an intuitive parcel measurement application that can provide real-time logistic data on package volumes and transportation,

resulting in improved operational efficiency and reduced operating expenses.

In addition, BoxSize allows customers to

easily measure the size of their parcel with their smartphone, calculate shipping costs and arrange for a convenient pick-up

time for the package.

In 2018, we released BoxSize for Android which has a greater market opportunity since, based on

our experience, most courier companies are using Android based handheld devices.

As a result, BoxSize is available

both on iOS and Android.

In a pay per use business model, every time the consumer obtains a recommended size, we charge the retailer for the usage.

In addition, we have developed applications for third party

ecommerce platforms so that retailers who use those platforms will find our application on the platform’s app store and will

be able to easily install it in their store.

In February 2019, MySizeID became available for online retailers utilizing

the Shopify platform.

Fashion and apparel retailers using Shopify can now deploy the MySizeID turnkey solution through the

simple integration of the MySizeID widget on their site.

During 2019 we also released applications for Lightspeed

and for WooCommerce which are the biggest ecommerce platform in the market allowing more retailers to easily integrate and use

the MySizeID solution.

In 2020, we integrated MySizeID with Sellers Commerce a US uniform platform, ZeroGrey, and Italian

Kooomo platform partner, Kaya Consulting,

an intuitive parcel measurement application that can provide real-time logistic data on package volumes and transportation, resulting

in improved operational efficiency and reduced operating expenses.

In addition, BoxSize allows customers to easily measure

the size of their parcel with their smartphone, calculate shipping costs and arrange for a convenient pick-up time for the package.

In 2018, we released BoxSize for Android which has a greater market opportunity since, based on our experience, most courier

companies are using Android based handheld devices.

As a result, BoxSize is available both on iOS and Android.

In 2020 released the

“One Click”

feature that enables the user to measure a package with just one swipe of the handheld device, instead

of taking three separate measurements.

Screenshot of BoxSize

We have developed the

“Two Shots”, an algorithm that is intended to make package measurement even faster through two measurements, to measure

the height, width and depth, of a package rather than three separate measurements.

We have developed

the “Two Shots”, an algorithm that is intended to make package measurement even faster through two measurements, to

measure the height, width and depth, of a package rather than three separate measurements.

We announced the general

availability of BoxSize mobile measurement solution on the Honeywell Marketplace.

In addition, BoxSize was approved for Honeywell’s

Global Vendor Program BoxSize and is now available to provide highly accurate mobile measurement solutions for thousands of Honeywell

We also developed a new dashboard for the courier companies to have all the required data about each package in one place.

It includes package dimensions, pictures, scan geo location and more.

The dashboard also let the courier use Webhooks, which allows

him to get the information from his own system.

In 2020, we announced

the general availability of BoxSize mobile measurement solution on the Honeywell Marketplace.

In addition, BoxSize was

approved for Honeywell’s Global Vendor Program BoxSize and is now available to provide highly accurate mobile measurement

solutions for thousands of Honeywell clients.

In 2019, we also

developed a new dashboard for the courier companies to have all the required data about each package in one place.

includes package dimensions, pictures, scan geo location and more.

The dashboard also let the courier use Webhooks, which

allows him to get the information from his own system.

with Katz Delivery Services, LTD

November 20, 2015, we entered into an agreement, or the Katz Agreement, with Katz Deliveries, LTD, or Katz, one of the largest

courier services in Israel.

Pursuant to the Katz Agreement, the parties have agreed to mutually work together to develop and integrate

MySize technology with the Katz ERP to accurately monitor the volume of all parcels delivered to it for shipment by its clients.

The goal is for Katz to use our technology to help with planning its distribution routes, thus reducing operational costs by adjusting

the distribution vehicles to the volume of the shipments.

was developed for Katz and is to be used to measure packages, boxes and pallets at Katz’

our partnership with Datalogic, a global leader in the automatic data capture and process automation markets.

The partnership

makes our BoxSize measurement solution available to thousands of Datalogic customers in the Transportation and Logistics vertical.

Agreement with Katz Delivery Services,

On November 20, 2015,

we entered into an agreement, or the Katz Agreement, with Katz Deliveries, LTD, or Katz, one of the largest courier services in

Pursuant to the Katz Agreement, the parties have agreed to mutually work together to develop and integrate MySize technology

with the Katz ERP to accurately monitor the volume of all parcels delivered to it for shipment by its clients.

The goal is for

Katz to use our technology to help with planning its distribution routes, thus reducing operational costs by adjusting the distribution

vehicles to the volume of the shipments.

developed for Katz and is to be used to measure packages, boxes and pallets at Katz’

logistics center.

The app allows

users to scan the barcode of a package and measure the package dimensions using MySize’s SizeIT technology (described

below) and then subsequently upload the information directly to Katz’s back office.

The technology is being used to control

package volumes and accurately charge Katz’

The app allows users

to scan the barcode of a package and measure the package dimensions using MySize’s SizeIT technology (described below)

and then subsequently upload the information directly to Katz’s back office.

The technology is being used to control package

volumes and accurately charge Katz’

customers accordingly.

September 2018, we entered into a new agreement with Katz pursuant to which we are licensing to Katz on a software-as-a-service

basis KatzID for a monthly fee based on the number of packages measured.

We have completed integration of KatzID

into the Katz ERP system.

In September 2018,

we entered into a new agreement with Katz pursuant to which we are licensing to Katz on a software-as-a-service basis KatzID

for a monthly fee based on the number of packages measured.

We have completed integration of KatzID into the Katz ERP

To date, there have been no material revenues from this agreement.

10 unchanged sentences

we hope this will help alleviate the problem.

During 2018 we expanded availability of SizeUp to more than 45 different iOS

and Android smartphone models worldwide.

It also added Google Vision for image content analysis, object detection, and title suggestions.

During 2020, we expanded availability of SizeUp to more than 68 different

iOS and Android smartphone models worldwide.

It also added Google Vision for image content analysis, object detection, and title

As of March 1, 2021, there have been over 1,210,600 downloads of the SizeUp app.

3 unchanged sentences

To date, revenues from downloads have been minimal.

have developed SizeIT , a smart measuring tape SDK for both Android and iOS platforms.

SizeIT provides users with

the ability to instantly and accurately measure objects with a quick movement of their mobile device.

SizeIT , the core

technology behind MySizeID , SizeUp , and BoxSize applications, can be embedded into any company’s existing

or white label mobile app in a short period of time, offering an efficient solution to the escalating costs associated with product

sizing issues and returns.

SizeIT enables users to measure objects by moving their mobile device from one side of an object

to another side of the object.

We have developed

SizeIT , a smart measuring tape SDK for both Android and iOS platforms.

SizeIT provides users with the ability to

instantly and accurately measure objects with a quick movement of their mobile device.

SizeIT , the core technology behind

MySizeID , SizeUp , and BoxSize applications, can be embedded into any company’s existing or white label

mobile app in a short period of time, offering an efficient solution to the escalating costs associated with product sizing issues

SizeIT enables users to measure objects by moving their mobile device from one side of an object to another

side of the object.

Our algorithm utilizes a mobile device’s motion sensors to calculate the travelled distance.

A new graphical SizeIT

SDK was developed to make it easier and faster to implement the SDK for users who would like to avoid developing their own graphical

user interface.

and Development

SDK was developed to make it easier and faster to implement the SDK for users who would like to avoid developing their own

graphical user interface.

Research and Development

Our research and development

1 unchanged sentence

We invest in these efforts to continuously improve, innovate, and add new features to our solutions.

We incurred research

and development expenses of approximately $1.5 million in 2019, $1.1 million in 2018 and $0.8 million in 2017, relating to the

development of its applications and technologies.

We intend to continue to invest in our research and development capabilities

to extend our platform and bring our measurement technology to a broader range of applications.

and Marketing

In 2019, we launched a

commercialization strategy that directs our sales efforts toward both sales to e-commerce players in specific vertical markets

such as fashion/apparel and shipping/delivery as well as to e-commerce third party platform providers.

As of March 1, 2020, we

have two full-time sales professionals in the United States who lead our efforts to penetrate the U.S.

marketplace through driving

market awareness, generating customer leads, building out a sales pipeline, and developing customer relationships.

believe an effective method to market our suite of products is for users to actively use and explore its capabilities.

free trials of one or more of our products in order to successfully convert those accounts to paid subscriptions.

rely on a combination of patent, copyright, trademark and trade secret laws in the United States and other jurisdictions, as well

as contractual protections, to protect our proprietary technology.

of December 31, 2019, we owned five issued patents one in each of Russia, Canada and Japan and two in the U.S., which expire between

January 20, 2033 and May 11, 2035, and we have sixteen additional patent applications in process.

We incurred research and development expenses of approximately

$1.5 million in 2020 and $1.5 million in 2019, relating to the development of its applications and technologies.

We intend to continue

to invest in our research and development capabilities to extend our platform and bring our measurement technology to a broader

range of applications.

Sales and Marketing

In 2019, we launched a commercialization strategy that directs

our sales efforts toward both sales to e-commerce players in specific vertical markets such as fashion/apparel and shipping/delivery

as well as to e-commerce third party platform providers.

As of March 26, 2021, we have nine sales offices in the following countries:

US, UK, France, Netherlands, Turkey, Russia, Germany, Israel and Italy, generating customer leads, building out a sales pipeline,

and developing customer relationships.

We believe an effective

method to market our suite of products is for users to actively use and explore its capabilities.

We encourage free trials of

one or more of our products in order to successfully convert those accounts to paid subscriptions.

Proprietary Rights

We rely on a combination

of patent, copyright, trademark and trade secret laws in the United States and other jurisdictions, as well as contractual protections,

to protect our proprietary technology.

As of December 31,

2020, we owned ten issued patents three in each of Russia and the US and one each in Canada, Japan and Israel which expire between

January 20, 2033 and August 18, 2036, and we have eight additional patent applications in process.

As of such date, we do not have

any registered trademarks.

cannot provide any assurance that our proprietary rights with respect to our products will be viable or have value in the future

since the validity, enforceability and type of protection of proprietary rights in software-related industries are uncertain and

still evolving.

our efforts to protect our proprietary rights, unauthorized parties may attempt to copy aspects of our products or to obtain and

use information that we regard as proprietary.

Policing unauthorized use of our products is difficult, and while we are unable

to determine the extent to which piracy of our software products exists, software piracy can be expected to be a persistent problem.

In addition, the laws of some foreign countries do not protect proprietary rights to as great an extent as do the laws of the

United States, and effective copyright, trademark, trade secret and patent protection may not be available in those jurisdictions.

Our means of protecting our proprietary rights may not be adequate to protect us from the infringement or misappropriation of

such rights by others.

in recent years, there has been significant litigation in the United States involving patents and other intellectual property

rights, particularly in the software and Internet-related industries.

We can become subject to intellectual property infringement

claims as the number of our competitors grows and our products and services overlap with competitive offerings.

These claims,

even if not meritorious, could be expensive to defend and could divert management’s attention from operating our business.

If we become liable to third parties for infringing their intellectual property rights, we could be required to pay a substantial

award of damages and to develop non-infringing technology, obtain a license or cease selling the products that contain the infringing

intellectual property.

We may be unable to develop non-infringing technology or obtain a license on commercially reasonable terms,

We cannot provide

any assurance that our proprietary rights with respect to our products will be viable or have value in the future since the validity,

enforceability and type of protection of proprietary rights in software-related industries are uncertain and still evolving.

Despite our efforts

to protect our proprietary rights, unauthorized parties may attempt to copy aspects of our products or to obtain and use information

that we regard as proprietary.

Policing unauthorized use of our products is difficult, and while we are unable to determine the

extent to which piracy of our software products exists, software piracy can be expected to be a persistent problem.

the laws of some foreign countries do not protect proprietary rights to as great an extent as do the laws of the United States,

and effective copyright, trademark, trade secret and patent protection may not be available in those jurisdictions.

of protecting our proprietary rights may not be adequate to protect us from the infringement or misappropriation of such rights

Further, in recent

years, there has been significant litigation in the United States involving patents and other intellectual property rights, particularly

in the software and Internet-related industries.

We can become subject to intellectual property infringement claims as the number

of our competitors grows and our products and services overlap with competitive offerings.

These claims, even if not meritorious,

could be expensive to defend and could divert management’s attention from operating our business.

If we become liable to

third parties for infringing their intellectual property rights, we could be required to pay a substantial award of damages and

to develop non-infringing technology, obtain a license or cease selling the products that contain the infringing intellectual

We may be unable to develop non-infringing technology or obtain a license on commercially reasonable terms, if at all.

Government Regulation

are subject to a number foreign and domestic laws and regulations that involve matters central to our business.

24 unchanged sentences

of 2018, or CCPA, effective as of January 1, 2020, gives California residents expanded rights to access and require deletion of

their personal information, opt out of certain personal information sharing, and receive detailed information about how their personal

information is used.

The CCPA provides for civil penalties for violations, as well as a private right of action for data breaches,

that is expected to increase data breach litigation.

Further, failure to comply with the Israeli Privacy Protection Law of 1981,

and its regulations, as well as the guidelines of the Israeli Privacy Protection Authority, may expose us to administrative fines,

civil claims (including class actions) and in certain cases criminal liability.

Current pending legislation may result in a change

of the current enforcement measures and sanctions.

Given the breadth and depth of changes in data protection obligations, meeting

the requirements of GDPR and other applicable laws and regulations has required significant time and resources, including a review

of our technology and systems currently in use against the requirements of GDPR and other applicable laws and regulations.

taken various steps to prepare for complying with GDPR and other applicable laws and regulations however there can be no assurance

that these steps are sufficient to assure compliance.

their personal information, opt out of certain personal information sharing, and receive detailed information about how their

personal information is used.

The CCPA provides for civil penalties for violations, as well as a private right of action for data

breaches, that is expected to increase data breach litigation.

Further, failure to comply with the Israeli Privacy Protection

Law of 1981, and its regulations, as well as the guidelines of the Israeli Privacy Protection Authority, may expose us to administrative

fines, civil claims (including class actions) and in certain cases criminal liability.

Current pending legislation may result

in a change of the current enforcement measures and sanctions.

Given the breadth and depth of changes in data protection obligations,

meeting the requirements of GDPR and other applicable laws and regulations has required significant time and resources, including

a review of our technology and systems currently in use against the requirements of GDPR and other applicable laws and regulations.

We have taken various steps to prepare for complying with GDPR and other applicable laws and regulations however there can be

no assurance that these steps are sufficient to assure compliance.

Further, additional EU laws and regulations (and member states’

implementations

thereof) further govern the protection of individuals and of electronic communications.

If our efforts to comply with GDPR or other

applicable laws and regulations are not successful, we may be subject to penalties and fines that would adversely impact our business

and results of operations, and our ability to use personal data of individuals could be significantly impaired.

operate in a highly competitive industry that is characterized by constant change and innovation.

Changes in the applications

and the programing languages used to develop applications, devices, operating systems, and technology landscape result in evolving

customer requirements.

Our competitors include True Fit, Virtusize, EasyMeasure, AR MeasureKit, and Smart Measure.

principal competitive factors in our market include the following:

and platform features, architecture, reliability, privacy and security, performance, effectiveness, and supported environments;

extensibility and ability to integrate with other technology infrastructures;

operations expertise;

of use of products and platform capabilities;

cost of ownership;

to industry standards and certifications;

of sales and marketing efforts;

awareness and reputation;

on customer success.

believe we generally compete favorably with our competitors on the basis of these factors.

We expect competition to increase as

other established and emerging companies enter our markets, as customer requirements evolve, and as new products and technologies

are introduced.

We expect this to be particularly true as we are a smartphone-based offering that does not need to utilize the

smartphone’s camera, and our competitors may also seek to repurpose their existing offerings to provide similar solutions.

Many of our competitors have substantially greater financial, technical, and other resources, greater name recognition, larger

sales and marketing budgets, broader distribution, and larger and more mature intellectual property portfolios.

of March 1, 2020, we had a total of 27 employees, of which 23 were full-time employees, including 8 in sales and marketing, 15

in technology and development and 4 in administration and finance.

None of our employees are represented by a collective bargaining

agreement, nor have we experienced any work stoppage.

implementations thereof) further govern the protection of individuals and of electronic communications.

If our efforts to comply

with GDPR or other applicable laws and regulations are not successful, we may be subject to penalties and fines that would adversely

impact our business and results of operations, and our ability to use personal data of individuals could be significantly impaired.

We operate in a highly

competitive industry that is characterized by constant change and innovation.

Changes in the applications and the programing languages

used to develop applications, devices, operating systems, and technology landscape result in evolving customer requirements.

competitors include True Fit, Virtusize, EasyMeasure, AR MeasureKit, Smart Measure and 3DLook.

The principal competitive factors in our

market include the following:

Product and platform features, architecture, reliability, privacy and security, performance, effectiveness, and supported environments;

Product extensibility and ability to integrate with other technology infrastructures;

Digital operations expertise;

Ease of use of products and platform capabilities;

Total cost of ownership;

Adherence to industry standards and certifications;

Strength of sales and marketing efforts;

Brand awareness and reputation;

Focus on customer success.

We believe we generally

compete favorably with our competitors on the basis of these factors.

We expect competition to increase as other established and

emerging companies enter our markets, as customer requirements evolve, and as new products and technologies are introduced.

expect this to be particularly true as we are a smartphone-based offering that does not need to utilize the smartphone’s

camera, and our competitors may also seek to repurpose their existing offerings to provide similar solutions.

Many of our competitors

have substantially greater financial, technical, and other resources, greater name recognition, larger sales and marketing budgets,

broader distribution, and larger and more mature intellectual property portfolios.

Human Capital Management

As of March 26, 2021,

we had a total of 27 employees, of which 24 were full-time employees, including 7 in sales and marketing, 13 in technology and

development and 4 in administration and finance.

None of our employees are represented by a collective bargaining agreement, nor

have we experienced any work stoppage.

We consider our relationship with our employees to be good.

Our future success

depends on our continuing ability to attract and retain highly qualified engineers, sales and marketing, account management, and

senior management personnel.

principal executive offices are located at 4 Hayarden St., P.O.

Box 1026, Airport City, Israel 7010000, and our telephone number

is +972-3-600-9030.

Our website address is www.mysizeid.com .

Any information contained on, or that can be accessed

through, our website is not incorporated by reference into, nor is it in any way a part of, this Annual Report on Form 10-K.

use our website (www.mysizeid.com) as a channel of distribution of Company information.

The information we post through this channel

may be deemed material.

Accordingly, investors should monitor our website, in addition to following our press releases, SEC filings

and public conference calls and webcasts.

Our future success depends on

our continuing ability to attract and retain highly qualified engineers, sales and marketing, account management, and senior management

We believe that our

future success will depend, in part, on our continued ability to attract, hire and retain qualified personnel.

In particular, we

depend on the skills, experience and performance of our senior management and research personnel.

We compete for qualified personnel

with other medical device, biotechnology, pharmaceutical and healthcare companies, as well as universities and non-profit research

institutions.

We provide competitive

compensation and benefits programs to help meet the needs of our employees.

In addition to salaries, these programs (which vary

by country/region and employment classification) include incentive compensation plan, pension, healthcare and insurance benefits,

paid time off, family leave, and on-site services, among others.

We also use targeted equity-based grants with vesting conditions

to facilitate retention of personnel, particularly for our key employees.

The success of our

business is fundamentally connected to the well-being of our people.

Accordingly, we are committed to the health and safety of

our employees.

In response to the COVID-19 pandemic, we implemented significant changes that we determined were in the best interest

of our employees, as well as the communities in which we operate, and which comply with government regulations.

This includes

having employees work from home, while implementing additional safety measures for employees continuing critical on-site work.

We consider our relations

with our employees to be good.

What changed 10-K

Item 1. Business