Item 1. Business
ITEM
1. BUSINESS
COMPANY
OVERVIEW
MOJO
Organics, Inc. (“MOJO” or the “Company”) is a Delaware corporation headquartered in Jersey City, NJ. The
Company engages in new product development, production, marketing, distribution and sales of beverage brands that are natural,
Non-GMO Project verified, and USDA Organic. The Company’s flagship product is MOJO Pure Coconut Water. In addition to Pure
Coconut Water, the Company produces Sparkling Coconut Water, Coconut Water + Mango Juice, Coconut Water + Pineapple Juice and
Pure Organic Coconut Water. We seek to grow the market share of our products by expanding our hybrid distribution network through
the relationships and efforts of our management and third-party partners and improved broker network, and new products and packaging
in 2021. The company predominantly packages its beverages in 100% recyclable, Eco-Friendly packaging that can be recycled infinite
times and is not made from carbon oil-based packaging. The packaging has a very low impact on the environment, and does not contribute
to landfills and the pollution of our bodies of water.
CURRENT
OPERATIONS
Sales
and Distribution
The
Company’s flagship product is MOJO Pure Coconut Water. In addition to Pure Coconut Water, the Company produced Sparkling
Coconut Water, Coconut Water + Mango Juice, Coconut Water + Pineapple Juice, and Pure Organic Coconut Water in 2020. We seek to
grow the market share of our products by expanding our hybrid distribution network through the relationships and efforts of our
management and third-party partners an improved broker network, and new products and packaging in 2021. The company packages its
beverages in 100% recyclable, Eco-Friendly packaging that can be recycled infinite times and is not made from carbon oil-based
packaging. The packaging has a very low impact on the environment, and does not contribute to landfills and the pollution of our
bodies of water.
Production
The
Company has multiple sources for its production. The Company’s fruit sources are of high quality. The fruit is part of the
overall taste and quality of our products. Currently, the Company has multiple production facilities that it could source products
from, each of the facilities could supply our forecasted demand for 2021.
Competition
The
beverage industry is competitive. Competitors in our market compete for brand recognition, ingredient sourcing, product shelf
space, and e-commerce page rankings. Our competitors have similar distribution channels and retailers to deliver and sell their
products.
Government
Regulation
Within
the United States, beverages are governed by the U.S. Food and Drug Administration (the “FDA”). As such, it is necessary
for the Company to establish, maintain and make available for inspection records as well as to develop labels (including nutrition
information) that meet FDA requirements. The Company’s production facilities are subject to FDA regulation.
Employees
As
of December 31, 2020, the Company had two employees. The Company also uses the services of contractors, consultants and other
third-parties. We contract with food brokers to represent our products to specific specialized sales channels. We utilize the
services of direct sales and distribution companies that deliver and sell our products to their customers. We contract with manufacturing
facilities to produce our products and outsource the storage and transportation of our products.
CORPORATE
HISTORY AND DEVELOPMENT
The
Company was incorporated in 2007 and began producing MOJO branded products in 2016. MOJO Organics Inc is headquartered in Jersey
City, and our internet site is www.MojoOrganicsInc.com. MOJO’s stock is traded on the OTC Markets under the symbol MOJO.
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