EQUATOR Beverage Co 10-K

ITEM 1. BUSINESS In this report, the terms “EQUATOR,” “EQUATOR Beverage Company,” the “Company,” “we,” “us,” and “our” mean EQUATOR Beverage Company. Company Overview EQUATOR Beverage Company is a Delaware corporation headquartered in Jersey City, New Jersey. The Company is engaged in the development, production, distribution, and marketing of a portfolio of beverage products. EQUATOR’s operations focus on identifying and responding to evolving consumer preferences through innovation, brand development, and disciplined execution. Products The Company’s beverage portfolio includes ready-to-drink beverages and sparkling energy beverages. EQUATOR’s products are Non-GMO Project Verified and USDA Organic certified and are formulated to meet consumer demand for functional, clean-label, and premium beverage options. A core offering within the Company’s portfolio is MOJO Coconut Water, a naturally functional hydration beverage. Each 11-ounce serving contains five essential electrolytes totaling approximately 1,043 mg, supporting hydration and recovery. The product contains naturally occurring vitamins B and C, has no preservatives, and offers a fresh, crisp coconut taste. The Company’s coconut water is plant-based, renewable, and suitable for vegan, kosher, paleo, keto, and low-carbohydrate diets. In addition to Coconut Water, the Company produces Coconut Water + Pineapple Juice, Coconut Water + Mango Juice, Organic Coconut Water, Sparkling Coconut Water Citrus, Energy Sparkling Blood Orange, and Energy Sparkling Pink Grapefruit. Sustainability and Packaging Sustainability is a core component of EQUATOR’s business strategy. The Company uses 100% recyclable, eco-friendly packaging designed to reduce environmental impact. EQUATOR’s products are plant-based and made from renewable resources, demonstrating its commitment to responsible practices and long-term environmental stewardship. CURRENT OPERATIONS Markets and Distribution EQUATOR Beverage Company distributes its products in North America, the Caribbean, and Bermuda through a combination of third-party distributors and retail channels. EQUATOR continues to evaluate opportunities to expand its geographic presence and strengthen its distribution network in existing and new markets. We seek to grow the market share of our products by expanding our hybrid distribution network through the relationships and efforts of our management, third-party partners, and broker networks, as well as through new products and packaging. Production The Company has multiple sources for its production. The quality of fruit is a key contributor to the overall taste and quality of our products. Currently, the Company has multiple production facilities from which it can source products. Each facility is capable of meeting forecasted demand. Competition The beverage industry is competitive. Competitors in our market compete for brand recognition, ingredient sourcing, product shelf space, and e-commerce page rankings. Our competitors use similar distribution channels and retailers to deliver and sell their products. 4 Table of Contents Government Regulation Within the United States, beverages are governed by the U.S. Food and Drug Administration (the “FDA”). As such, it is necessary for the Company to establish, maintain, and make available for inspection records as well as to develop labels (including nutrition information) that meet FDA requirements. The Company’s production facilities are subject to FDA regulation. Employees As of December 31, 2025, the Company had two employees. The Company also utilizes the services of independent contractors, consultants, and other third-party service providers to support its operations. The Company relies on third-party bottlers to manufacture its products, which is standard practice in the beverage industry. In addition, the Company engages third-party logistics providers for transportation and warehousing, brokers for sales and distribution, and external professionals for accounting, legal, marketing, and other specialized functions. The Company has adopted a capital-efficient operating model that combines a lean internal workforce with strategic outsourcing and the use of technology. The Company leverages data analytics, automation tools, and emerging artificial intelligence technologies to enhance productivity, support decision-making, and manage complex business processes. This approach enables the Company to scale its operations and execute its business strategy without a corresponding increase in headcount. Management believes that performing these functions internally would require a significantly larger workforce and would not be cost effective. CORPORATE HISTORY AND DEVELOPMENT EQUATOR Beverage Company commenced commercial production of coconut water on January 1, 2015, focusing on premium, natural hydration products. The Company’s products are Non-GMO Project Verified and USDA Organic certified. It initially distributed through independent retailers and regional partners while establishing sourcing relationships in Southeast Asia. In June 2022, the board of directors approved a corporate name change from MOJO Organics, Inc. to EQUATOR Beverage Company, effective July 5, 2022. Around this time, the Company’s Common Stock began trading on the OTCQB Venture Market under the ticker symbol MOJO. Following launch and uplisting, the Company expanded manufacturing partnerships, strengthened quality controls, and broadened distribution to grocery and e‑commerce channels. Today, EQUATOR Beverage Company sells over 8 million units per year and continues to grow its national retail footprint, focusing on disciplined growth, supply chain stability, and shareholder value. 5 Table of Contents