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Item 2. Management’s Discussion and Analysis

2025-06-05 compared with 2024-12-05 · 146 added, 350 removed, 199 unchanged (71% of the section changed)

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Some of the statements contained in this Form 10-Q and any documents incorporated herein by reference constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

All statements, other than statements of historical facts, included or incorporated in this Form 10-Q are forward-looking statements, particularly statements which relate to expectations, beliefs, projections, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts, such as statements regarding our future financial condition or results of operations, our prospects and strategies for future growth, the development and introduction of new products, and the implementation of our marketing and branding strategies.

In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "intends," "predicts," "potential" or the negative of these terms or other comparable terminology.

The forward-looking statements contained in this Form 10-Q and any documents incorporated herein by reference reflect our current views about future events and are subject to risks, uncertainties, assumptions, and changes in circumstances that may cause events or our actual activities or results to differ significantly from those expressed in any forward-looking statement.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future events, results, actions, levels of activity, performance, or achievements.

Readers are cautioned not to place undue reliance on these forward-looking statements.

A number of important factors could cause actual results to differ materially from those indicated by the forward-looking statements, including, but not limited to, those factors described in "Risk Factors" and elsewhere in this report.

The forward-looking statements contained in this Form 10-Q reflect our views and assumptions only as of the date of this Form 10-Q and are expressly qualified in their entirety by the cautionary statements included in this Form 10-Q.

Except as required by applicable securities law, we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.

This information should be read in conjunction with the unaudited interim consolidated financial statements and the notes included in Item 1 of Part I of this Quarterly Report on Form 10-Q and the audited consolidated financial statements and notes, and Management's Discussion and Analysis of Financial Condition and Results of Operations, contained in our fiscal 2023 Annual Report on Form 10-K filed with the SEC on March 21, 2024.

This Management’s Discussion and Analysis of Financial Condition and Results of Operations ("MD&A") should be read in conjunction with the unaudited interim consolidated financial statements and related notes in Item 1 of this Quarterly Report on Form 10-Q, as well as the audited consolidated financial statements and MD&A in our Annual Report on Form 10-K for fiscal 2024.

This Form 10-Q contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about our financial condition, results of operations, business strategies, growth opportunities, market trends, and future performance.

Forward-looking statements can often be identified by words such as "may," "will," "expects," "plans," "anticipates," "believes," "estimates," "intends," and similar expressions.

These forward-looking statements are based on our current expectations and assumptions, are subject to risks and uncertainties, and may differ materially from actual results due to various factors, including those described under "Risk Factors" and elsewhere in this report.

We undertake no obligation to update any forward-looking statements, except as required by applicable law.

Our fiscal year ends on the Sunday closest to January 31 of the following year, typically resulting in a 52-week year, but occasionally giving rise to an additional week, resulting in a 53-week year.

Fiscal 2025 will end on February 1, 2026 and will be a 52-week year.

Fiscal 2023 was a 52-week year and ended on January 28, 2024.

Fiscal 2024 was a 53-week year and ended on February 2, 2025.

Fiscal 2025 and fiscal 2024 are referred to as "2025," and "2024," respectively.

The first three quarters of 2024 and 2023 ended on October 27, 2024 and October 29, 2023, respectively.

Components of management's discussion and analysis of financial condition and results of operations include:

The first quarter of 2025 and 2024 ended on May 4, 2025 and April 28, 2024, respectively.

Components of this MD&A include:

• Financial Highlights and Market Conditions and Trends

• Quarter-to-Date Results of Operations

• Year-to-Date Results of Operations

• Comparable Sales

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We use comparable sales as a metric to evaluate the performance of our business.

Refer to the Comparable Sales section of this management's discussion and analysis of financial condition and results of operations for further information.

We provide constant dollar changes and adjusted financial results, which are non-GAAP financial measures, as supplemental information that enable evaluation of the underlying trend in our operating performance, and enable a comparison to our historical financial information.

Refer to the Non-GAAP Financial Measures section of this management's discussion and analysis of financial condition and results of operations for reconciliations between the adjusted non-GAAP financial measures and the most directly comparable measures calculated in accordance with GAAP.

Due to the 53rd week in 2024, comparable sales are calculated on a one week shifted basis such that the 13 weeks ended May 4, 2025 is compared to the 13 weeks ended May 5, 2024 rather than April 28, 2024.

Refer to the Comparable Sales section of this MD&A for further information.

We provide constant dollar changes, which is a non-GAAP financial measure, as supplemental information to help investors understand the underlying growth rate of net revenue excluding the impact of changes in foreign currency exchange rates.

Refer to the Non-GAAP Financial Measures section of this MD&A for reconciliations between the non-GAAP financial measures and the most directly comparable measures calculated in accordance with GAAP.

We disclose material non-public information through one or more of the following channels:

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Information contained on or accessible through our websites is not incorporated into, and does not form a part of, this Quarterly Report or any other report or document we file with the SEC, and any references to our websites are intended to be inactive textual references only.

As reported in our fiscal 2023 Annual Report on Form 10-K filed with the SEC on March 21, 2024, we changed our operating segments during the fourth quarter of fiscal 2023.

We report three segments:

Americas, China Mainland, and Rest of World, which is Asia Pacific (“APAC”) and Europe and the Middle East (“EMEA”) on a combined basis.

Previously, our segments were based on selling channel.

We have recast our previously reported amounts for segmented net revenue and segmented income from operations to reflect the current presentation.

lululemon athletica inc.

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Financial Highlights

The summary below compares the third quarter of 2024 to the third quarter of 2023, and provides both GAAP and non-GAAP financial measures.

The adjusted financial measures for 2023 exclude $72.1 million of post-tax asset impairment and other charges recognized in relation to lululemon Studio.

The summary below compares the first quarter of 2025 to the first quarter of 2024:

• Net revenue increased 7% to $2.4 billion.

On a constant dollar basis, net revenue increased 8%.

• Comparable sales increased 4%, or 3% on a constant dollar basis.

– Americas comparable sales decreased 2%.

• Comparable sales increased 1%.

– Americas comparable sales decreased 2%, or 1% on a constant dollar basis.

– China Mainland comparable sales increased 7%, or 8% on a constant dollar basis.

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• Gross profit increased 8% to $1.4 billion.

Adjusted gross profit increased 9%.

• Gross margin increased 60 basis points to 58.3%.

Adjusted gross margin increased 40 basis points.

• Income from operations increased 1% to $438.6 million.

Adjusted income from operations increased 12%.

• Operating margin increased 520 basis points to 20.5%.

Adjusted operating margin increased 70 basis points.

• Operating margin decreased 110 basis points to 18.5%.

• Income tax expense increased 1% to $135.8 million.

Our effective tax rate for the third quarter of 2024 was 30.2% compared to 28.5% for the third quarter of 2023.

The adjusted effective tax rate was 28.1% for the third quarter of 2023.

• Diluted earnings per share were $2.87 compared to $1.96 in the third quarter of 2023.

Adjusted diluted earnings per share were $2.53 in the third quarter of 2023.

Our effective tax rate for the first quarter of 2025 was 30.2% compared to 29.5% for the first quarter of 2024.

• Diluted earnings per share were $2.60 compared to $2.54 in the first quarter of 2024.

Market Conditions and Trends

Macroeconomic conditions, including consumer purchasing behaviors and foreign currency fluctuations, impact our business and operating costs.

Such factors are expected to continue to impact our business throughout 2024, with the impact varying by market.

Consumer purchasing behaviors and their propensity to spend in our sector have been impacted by uncertain economic conditions including inflation, higher interest rates, and other factors, which has adversely impacted consumer demand for our products.

We continue to monitor macroeconomic conditions and the trends in consumer demand for our products, including the economic environment in China Mainland.

We experienced revenue and traffic growth in the first three quarters of 2024 in all markets, but have experienced a reduction in our overall revenue growth in the Americas, driven by our operations in the United States.

During the first three quarters of 2024, Americas comparable sales decreased 2%, or 1% on a constant dollar basis.

Foreign currency fluctuations have adversely impacted our financial results.

Foreign currency fluctuations reduced the growth of our net revenue by $25.7 million when comparing the first three quarters of 2024 to the first three quarters of 2023, primarily due to the overall appreciation of the US dollar.

We expect future exchange rate volatility to impact our results.

Our business continues to be negatively influenced by macroeconomic conditions, including consumer demand, trade policies, inflation, and foreign currency fluctuations.

These factors have had varying effects across our markets and are expected to remain relevant throughout 2025.

While total net revenue increased across all regions in the first quarter of 2025, comparable sales in the Americas decreased 2%, or 1% on a constant dollar basis.

We experienced lower store traffic in the Americas, partially reflective of economic uncertainty, inflationary pressures, lower consumer confidence, and changes in discretionary spending.

Recently imposed tariffs on products imported into the United States, along with trade actions by other countries, may adversely affect our business.

As a result of the tariffs imposed since April 2025, the cost of inventory in the United States has increased, which could lead to a significant reduction in gross margin and income from operations.

Additionally, higher tariffs may lead to macroeconomic volatility, both in the United States and globally, potentially affecting consumer demand.

We are taking steps to mitigate some of the financial impact from higher tariffs, which may include sourcing optimization, vendor negotiations, cost reductions, and selective price increases.

Foreign currency fluctuations negatively impacted our financial results during the first quarter of 2025, reducing net revenue growth by $21.3 million compared to the first quarter of 2024, primarily due to the overall appreciation of the US dollar.

We expect ongoing exchange rate volatility to continue affecting our financial results.

Quarter-to-Date Results of Operations:

Third Quarter Results

First Quarter Results

The following table summarizes key components of our results of operations for the periods indicated:

Third Quarter

First Quarter

2025 2024 2025 2024

4 unchanged sentences

Selling, general and administrative expenses 942,871 842,426 39.8 38.1

Impairment of assets and restructuring costs — 74,501 — 3.4

Amortization of intangible assets 1,630 — 0.1 —

4 unchanged sentences

Net income $ 314,572 $ 321,421 13.3 % 14.6 %

Net revenue increased $192.4 million, or 9%, to $2.4 billion for the third quarter of 2024 from $2.2 billion for the third quarter of 2023.

On a constant dollar basis, net revenue increased 8%.

Comparable sales increased 4%, or 3% on a constant dollar basis.

The increase in net revenue was primarily due to increased China Mainland and Rest of World net revenue.

Americas net revenue also increased.

Net revenue for the third quarter of 2024 and 2023 is summarized below:

Third Quarter

First Quarter

2025 2024 2025 2024 Year over year change

4 unchanged sentences

Net revenue $ 2,370,660 $ 2,208,891 100.0 % 100.0 % $ 161,769 7 % 8 %

The increase in Americas net revenue was primarily due to a $71.6 million increase from new or expanded company-operated stores and our other channels.

We added 28 net new company-operated stores in the Americas since the third quarter of 2023, including 14 company-operated stores from the acquisition of the Mexico operations.

Americas comparable sales decreased 2%.

The decrease in comparable sales was primarily a result of decreased conversion rates, partially offset by a higher dollar value per transaction and an increase in e-commerce traffic.

China Mainland.

The increase in China Mainland net revenue was primarily due to an increase in comparable sales, which increased 27%, or 24% on a constant dollar basis.

The increase in comparable sales was primarily a result of increased traffic, partially offset by a lower dollar value per transaction.

The increase in China Mainland net revenue was also driven by a $35.7 million increase in net revenue from new or expanded company-operated stores and our other channels.

We have opened 24 net new company-operated stores in China Mainland since the third quarter of 2023.

Rest of World.

The increase in Rest of World net revenue was primarily due to an increase in comparable sales, which increased 23%, or 20% on a constant dollar basis.

The increase in comparable sales was primarily a result of increased traffic and a higher dollar value per transaction, partially offset by a decrease in conversion rates.

The increase in Rest of World net revenue was also driven by a $19.6 million increase in net revenue from new or expanded company-operated stores and our other channels.

We have opened 11 net new company-operated stores in Rest of World since the third quarter of 2023.

Third Quarter

The increase in net revenue was primarily due to increased China Mainland net revenue.

Americas and Rest of World net revenue also increased and global comparable sales increased 1%.

First Quarter

2025 2024 Year over year change

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58.3 % 57.7 % 60 basis points

As a result of our decision to cease selling the lululemon Studio Mirror, we recognized an inventory obsolescence provision of $23.7 million during the third quarter of 2023, which reduced gross margin by 110 basis points.

Please refer to Note 4.

Impairment of Assets and Restructuring Costs included in Item 1 of Part I of this report.

Gross margin increased 150 basis points, or increased 40 basis points on an adjusted basis.

The 40 basis point increase in adjusted gross margin was primarily the result of:

• a decrease in costs related to our product departments as a percentage of net revenue of 70 basis points;

• a net increase in product margin of 50 basis points, primarily due to lower inventory provisions, as well as lower product costs, partially offset by higher freight costs in the current year;

• a favorable impact of foreign currency exchange rates of 10 basis points.

The increase in adjusted gross margin was partially offset by an increase in occupancy and depreciation costs as a percentage of net revenue of 70 basis points, and an increase in distribution center costs as a percentage of net revenue of 20 basis points.

The increase in gross margin was primarily the result of a net increase in product margin of 110 basis points, comprised of:

• a net increase of 130 basis points from lower product costs and higher average unit retail, as well as lower damages, partially offset by higher freight costs;

• an unfavorable impact of foreign currency exchange rates of 20 basis points.

The increase in product margin was partially offset by a net increase in other cost of sales as a percentage of net revenue of 50 basis points, comprised of:

• an increase in occupancy and depreciation costs of 30 basis points;

• an increase in costs related to our product departments of 20 basis points.

Selling, General and Administrative Expenses

Third Quarter

First Quarter

2025 2024 Year over year change

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$ 942,871 $ 842,426 $ 100,445 11.9 %

Selling, general and administrative expenses as a percentage of net revenue

Selling, general and administrative expenses as a % of net revenue

39.8 % 38.1 % 170 basis points

The increase in selling, general and administrative expenses was primarily due to:

• an increase in costs related to our operating channels of $37.3 million, comprised of:

– an increase in employee costs of $13.9 million primarily due to increased salaries and wages expense for retail employees primarily from the growth in our business, partially offset by decreased incentive compensation;

– an increase in brand and community costs of $12.9 million primarily due to increased digital marketing expenses;

– an increase in other operating costs of $7.5 million primarily due to increased depreciation and security costs;

– an increase in technology costs of $5.9 million.

The increase in costs related to our operating channels was partially offset by a decrease in variable costs of $2.9 million primarily due to decreased distribution cost rates, partially offset by increased credit card fees and packaging costs as a result of higher net revenue.

• an increase in head office costs of $51.6 million, comprised of:

– an increase in advisory and professional fees of $10.9 million;

– an increase in employee costs of $11.5 million primarily due to increased salaries and wages expense;

– an increase in technology costs, including cloud computing amortization, of $11.0 million;

– an increase in contractor, advisory, and professional services of $8.9 million;

– an increase in brand and community costs of $8.8 million;

– an increase in depreciation of $7.3 million;

– an increase in other head office costs of $4.1 million.

The increase in costs related to our head office was partially offset by a net decrease in employee costs of $5.5 million primarily due to decreased incentive compensation, partially offset by increased salaries and wages expense.

• an increase in costs related to our operating channels of $38.1 million, comprised of:

– an increase in employee costs of $25.4 million primarily due to increased salaries and wages expense for retail employees;

– an increase in other operating costs of $9.5 million primarily due to increased depreciation and occupancy costs;

– an increase in digital marketing costs of $9.4 million;

– an increase in technology costs of $2.6 million.

The increase in costs related to our operating channels was partially offset by a decrease in variable costs of $8.8 million primarily due to decreased distribution cost rates, partially offset by increased credit card fees as a result of higher net revenue.

• an increase in net foreign currency exchange and derivative revaluation losses of $10.8 million.

Impairment of Assets and Restructuring Costs

Third Quarter

2024 2023 Year over year change

(In thousands) (In thousands) (Percentage)

Impairment of assets and restructuring costs $ — $ 74,501 $ (74,501) n/a

During the third quarter of 2023, we recognized certain asset impairments and restructuring costs related to lululemon Studio.

Please refer to Note 4.

Impairment of Assets and Restructuring Costs included in Item 1 of Part I of this report for further information.

Amortization of Intangible Assets

Third Quarter

First Quarter

2025 2024 Year over year change

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Amortization of intangible assets

$ 1,118 $ 1,253 $ (135) (10.8) %

$ 1,630 $ — $ 1,630 n/a

The amortization of intangible assets in 2025 was primarily the result of the amortization of intangible assets recognized upon the acquisition of the Mexico operations.

The amortization of intangible assets in 2023 was primarily the result of the amortization of intangible assets recognized upon the acquisition of MIRROR, which we rebranded as lululemon Studio.

Income from Operations

On a segment basis, we determine income from operations without taking into account our general corporate expenses and certain other expenses.

General corporate expenses include centrally managed support functions and other head office

costs, including product design teams and brand costs which support all regions.

Segmented income from operations is summarized below.

Third Quarter

2024 2023 2024 2023 Year over year change

(In thousands) (Percentage of net revenue of respective operating segment) (In thousands) (Percentage)

Segmented income from operations:

Americas $ 654,939 $ 636,714 37.0 % 36.8 % $ 18,225 2.9 %

China Mainland 110,600 76,792 34.7 33.6 33,808 44.0

Rest of World 68,762 45,552 22.3 18.7 23,210 51.0

$ 834,301 $ 759,058 $ 75,243 9.9 %

General corporate expense 342,522 321,480 21,042 6.5

lululemon Studio obsolescence provision — 23,709 (23,709) n/a

Impairment of assets and restructuring costs — 74,501 (74,501) n/a

Amortization of intangible assets 1,118 1,253 (135) (10.8)

Income from operations $ 490,661 $ 338,115 $ 152,546 45.1 %

Operating margin 20.5 % 15.3 % 520 basis points

The increase in Americas income from operations was primarily the result of increased gross profit of $14.1 million, driven by increased net revenue, partially offset by lower gross margin.

The decrease in gross margin was primarily due to deleverage on occupancy costs and distribution center costs.

The increase in Americas income from operations was also driven by a decrease in selling, general and administrative expenses, primarily due to decreased distribution cost rates and lower employee costs, partially offset by increased marketing expenses.

Income from operations as a percentage of Americas net revenue increased primarily due to leverage on selling, general and administrative expenses, partially offset by lower gross margin.

China Mainland.

The increase in China Mainland income from operations was primarily the result of increased gross profit of $61.8 million, driven by increased net revenue and higher gross margin.

The increase in gross margin was primarily due to leverage on occupancy costs, favorable foreign currency exchange rates, as well as higher product margin.

The increase in gross profit was partially offset by an increase in selling, general and administrative expenses, primarily due to increased marketing expenses and higher employee costs, as well as increased technology costs.

Income from operations as a percentage of China Mainland net revenue increased primarily due to higher gross margin, partially offset by deleverage on selling, general and administrative expenses.

Rest of World.

The increase in Rest of World income from operations was primarily the result of increased gross profit of $41.4 million, driven by increased net revenue and higher gross margin.

The increase in gross margin was primarily due to higher product margin and favorable foreign currency exchange rates, partially offset by deleverage on occupancy costs.

The increase in gross profit was partially offset by an increase in selling, general and administrative expenses, primarily due to higher employee costs, as well as increased distribution costs and credit card fees driven by higher net revenue.

Income from operations as a percentage of Rest of World net revenue increased primarily due to higher gross margin and leverage on selling, general and administrative expenses.

General Corporate Expense.

The increase in general corporate expense was primarily due to increased advisory and professional fees, technology costs and depreciation.

The increase was also due to an increase in net foreign currency exchange and derivative revaluation losses of $7.0 million.

The increase in general corporate expense was partially offset by a net decrease in employee costs and decreased brand and community costs.

Other Income (Expense), Net

Third Quarter

2024 2023 Year over year change

(In thousands) (In thousands) (Percentage)

Other income (expense), net

$ 13,743 $ 9,842 $ 3,901 39.6 %

The increase in other income, net was primarily due to an increase in interest income as a result of higher cash balances.

Income Tax Expense

Third Quarter

2024 2023 Year over year change

(In thousands) (In thousands) (Percentage)

Income tax expense

$ 152,534 $ 99,243 $ 53,291 53.7 %

Effective tax rate

30.2 % 28.5 % 170 basis points

The increase in the effective tax rate was primarily due to a decrease in tax benefits related to stock-based compensation, an increase in non-deductible expenses in international jurisdictions, and adjustments upon the filing of certain income tax returns.

The increase in the effective tax rate was partially offset by an increase in tax credits, and the income tax impact of certain non-deductible impairment and other charges related to lululemon Studio.

Excluding the income tax effects of the impairment and other charges recognized in relation to lululemon Studio in 2023, our adjusted effective tax rate was 28.1% for the third quarter of 2023.

Third Quarter

Segment Results

On a segment basis, we determine income from operations without taking into account corporate expenses and certain other expenses.

Corporate expenses include the cost of centrally managed support functions including product design, raw material development, product innovation, sourcing, supply chain, and global merchandising which are included in other cost of sales.

Administrative corporate expenses include technology, brand and marketing, finance, human resources, legal, and other head office costs.

First Quarter

2025 2024 Year over year change

(In thousands) (In thousands) (Percentage)

$ 351,870 $ 248,714 $ 103,156 41.5 %

The increase in net income was primarily due to an increase in gross profit of $144.9 million, impairment and other charges recognized in the third quarter of 2023 of $74.5 million, an increase in other income (expense), net of $3.9 million, partially offset by an increase in selling, general and administrative expenses of $67.0 million, and an increase in income tax expense of $53.3 million.

Excluding the impairment and other charges recognized in relation to lululemon Studio in 2023, and their tax effects, adjusted net income increased $31.0 million or 10%.

Year-to-Date Results of Operations:

First Three Quarters Results

The following table summarizes key components of our results of operations for the periods indicated:

First Three Quarters

2024 2023 2024 2023

(In thousands) (Percentage of net revenue)

Net revenue $ 1,674,558 $ 1,622,264 $ 52,294 3.2 %

Cost of goods sold 2,887,770 2,708,195 41.4 42.2

Product costs 480,820 482,295 (1,475) (0.3)

Other cost of sales 156,647 147,177 9,470 6.4

Gross profit 1,037,091 992,792 44,299 4.5

Selling, general and administrative expenses 447,760 427,952 19,808 4.6

Impairment of assets and restructuring costs — 74,501 — 1.2

Amortization of intangible assets 1,118 5,010 — 0.1

Income from operations 1,463,529 1,218,786 21.0 19.0

Other income (expense), net 55,020 25,229 0.8 0.4

Income before income tax expense 1,518,549 1,244,015 21.8 19.4

Income tax expense 452,336 363,293 6.5 5.7

Net income $ 1,066,213 $ 880,722 15.3 % 13.7 %

Net revenue increased $562.5 million, or 9%, to $7.0 billion for the first three quarters of 2024 from $6.4 billion for the first three quarters of 2023.

Comparable sales increased 4%.

The increase in net revenue was primarily due to increased China Mainland and Rest of World net revenue.

Americas net revenue also increased.

Net revenue for the first three quarters of 2024 and 2023 is summarized below:

First Three Quarters

2024 2023 2024 2023 Year over year change

(In thousands) (Percentage of net revenue) (In thousands) (Percentage) (Constant dollar change)

Americas $ 5,134,079 $ 5,019,909 73.6 % 78.3 % $ 114,170 2 % 2 %

China Mainland 936,313 673,108 13.4 10.5 263,205 39 % 41 %

Rest of World 906,237 721,158 13.0 11.2 185,079 26 % 26 %

Net revenue $ 6,976,629 $ 6,414,175 100.0 % 100.0 % $ 562,454 9 % 9 %

Segmented income from operations $ 589,331 $ 564,840 $ 24,491 4.3 %

Product margin

71.3 % 70.3 % 100 basis points

61.9 % 61.2 % 70 basis points

Selling, general and administrative expenses as a % of net revenue

26.7 % 26.4 % 30 basis points

Segmented income from operations as a % of net revenue

35.2 % 34.8 % 40 basis points

The increase in Americas net revenue was primarily due to a $57.1 million increase from new or expanded company-operated stores and our other channels.

We added 28 net new company-operated stores in the Americas since the third quarter of 2023, including 14 company-operated stores from the acquisition of the Mexico operations.

We added 22 net new company-operated stores in the Americas since the first quarter of 2024, including 14 company-operated stores from the acquisition of the Mexico operations.

Americas comparable sales decreased 2%, or 1% on a constant dollar basis.

The decrease in comparable sales was primarily a result of decreased conversion rates, partially offset by an increase in traffic and a higher dollar value per transaction.

The decrease in comparable sales was primarily a result of decreased conversion rates and a decrease in store traffic, partially offset by a higher dollar value per transaction and an increase in e-commerce traffic.

The increase in gross margin was primarily due to higher product margin partially offset by deleverage on occupancy and depreciation costs.

The increase in selling, general and administrative expenses was primarily due to higher employee costs, increased digital marketing expenses, and higher depreciation, partially offset by decreased distribution cost rates.

China Mainland

The increase in China Mainland net revenue was primarily due to an increase in comparable sales, which increased 25%, or 27% on a constant dollar basis.

The increase in comparable sales was primarily a result of increased traffic, partially offset by a lower dollar value per transaction.

The increase in China Mainland net revenue was also driven by a $111.6 million increase in net revenue from new or expanded company-operated stores and our other channels.

We have opened 24 net new company-operated stores in China Mainland since the third quarter of 2023.

Rest of World.

The increase in Rest of World net revenue was primarily due to an increase in comparable sales, which increased 21%, or 22% on a constant dollar basis.

The increase in comparable sales was primarily a result of increased traffic and a higher dollar value per transaction, partially offset by a decrease in conversion rates.

The increase in Rest of World net revenue was also driven by a $63.3 million increase in net revenue from new or expanded company-operated stores and our other channels.

We have opened 11 net new company-operated stores in Rest of World since the third quarter of 2023.

First Three Quarters

2024 2023 Year over year change

(In thousands) (In thousands) (Percentage)

$ 4,088,859 $ 3,705,980 $ 382,879 10.3 %

58.6 % 57.8 % 80 basis points

Please refer to Note 4.

Impairment of Assets and Restructuring Costs included in Item 1 of Part I of this report.

Gross margin increased 80 basis points, or increased 50 basis points on an adjusted basis.

The 50 basis point increase in adjusted gross margin was primarily the result of:

• a net increase in product margin of 90 basis points, primarily due to lower product costs, as well as lower inventory provisions in the current year;

• a decrease in costs related to our product departments as a percentage of net revenue of 70 basis points.

The increase in adjusted gross margin was partially offset by an increase in occupancy and depreciation costs as a percentage of net revenue of 70 basis points, an increase in distribution center costs as a percentage of net revenue of 30 basis points, and an unfavorable impact of foreign currency exchange rates of 10 basis points.

Selling, General and Administrative Expenses

First Three Quarters

First Quarter

2025 2024 Year over year change

(In thousands) (In thousands) (Percentage)

Net revenue $ 368,101 $ 303,786 $ 64,315 21.2 %

Product costs 81,815 68,675 13,140 19.1

Other cost of sales 50,273 47,508 2,765 5.8

Gross profit 236,013 187,603 48,410 25.8

Selling, general and administrative expenses 82,378 67,825 14,553 21.5

$ 2,624,212 $ 2,407,683 $ 216,529 9.0 %

Selling, general and administrative expenses as a percentage of net revenue

Segmented income from operations $ 153,635 $ 119,778 $ 33,857 28.3 %

Product margin 77.8 % 77.4 % 40 basis points

64.1 % 61.8 % 230 basis points

The increase in selling, general and administrative expenses was primarily due to:

• an increase in costs related to our operating channels of $109.3 million, comprised of:

– an increase in employee costs of $40.1 million primarily due to increased salaries and wages expense and benefit costs for retail employees primarily from the growth in our business, partially offset by decreased incentive compensation;

– an increase in brand and community costs of $24.5 million primarily due to increased digital marketing expenses;

– an increase in other operating costs of $24.2 million primarily due to increased depreciation costs, and repairs and maintenance costs;

– an increase in technology costs of $12.2 million;

– an increase in variable costs of $8.4 million primarily due to increased credit card fees and packaging costs, primarily as a result of increased net revenue, partially offset by decreased distribution cost rates.

• an increase in head office costs of $99.0 million, comprised of:

– an increase in brand and community costs of $37.7 million primarily due to increased marketing expenses and brand campaigns, partially offset by decreased charitable donations;

– an increase in advisory and professional fees of $35.7 million;

– an increase in technology costs, including cloud computing amortization, of $17.5 million;

– an increase in depreciation of $10.8 million;

– an increase in other head office costs of $5.6 million.

The increase in costs related to our head office was partially offset by a net decrease in employee costs of $8.3 million primarily due to decreased incentive compensation, partially offset by increased salaries and wages expense.

• an increase in net foreign currency exchange and derivative revaluation losses of $8.2 million.

Impairment of Assets and Restructuring Costs

First Three Quarters

2024 2023 Year over year change

(In thousands) (In thousands) (Percentage)

Impairment of assets and restructuring costs $ — $ 74,501 $ (74,501) n/a

During the third quarter of 2023, we recognized certain asset impairments and restructuring costs related to lululemon Studio.

Please refer to Note 4.

Impairment of Assets and Restructuring Costs included in Item 1 of Part I of this report for further information.

Amortization of Intangible Assets

First Three Quarters

Selling, general and administrative expenses as a % of net revenue

22.4 % 22.3 % 10 basis points

Segmented income from operations as a % of net revenue

41.7 % 39.4 % 230 basis points

The increase in China Mainland net revenue was primarily due to a $38.3 million increase in net revenue from new or expanded company-operated stores and our other channels.

We have opened 27 net new company-operated stores in China Mainland since the first quarter of 2024.

The increase in China Mainland net revenue was also driven by an increase in comparable sales, which increased 7%, or 8% on a constant dollar basis.

The increase in comparable sales was primarily a result of increased traffic, partially offset by a lower dollar value per transaction.

The increase in gross margin was primarily due to leverage on occupancy costs and depreciation as well as higher product margin.

The increase in selling, general and administrative expenses was primarily due to higher employee costs and increased digital marketing expenses, as well as increased distribution costs and packaging costs driven by higher net revenue.

Rest of World

First Quarter

2025 2024 Year over year change

(In thousands) (In thousands) (Percentage)

Amortization of intangible assets

$ 1,118 $ 5,010 $ (3,892) (77.7) %

The amortization of intangible assets in 2024 was primarily the result of the amortization of intangible assets recognized upon the acquisition of the Mexico operations.

The amortization of intangible assets in 2023 was primarily the result of the amortization of intangible assets recognized upon the acquisition of MIRROR, which we rebranded as lululemon Studio.

Income from Operations

On a segment basis, we determine income from operations without taking into account our general corporate expenses and certain other expenses.

General corporate expenses include centrally managed support functions and other head office costs, including product design teams and brand costs which support all regions.

Segmented income from operations is summarized below.

First Three Quarters

2024 2023 2024 2023 Year over year change

(In thousands) (Percentage of net revenue of respective operating segment) (In thousands) (Percentage)

Net revenue $ 328,001 $ 282,841 $ 45,160 16.0 %

Product costs 90,264 80,074 10,190 12.7

Other cost of sales 58,471 47,742 10,729 22.5

Gross profit 179,266 155,025 24,241 15.6

Selling, general and administrative expenses 106,410 88,344 18,066 20.4

Segmented income from operations $ 72,856 $ 66,681 $ 6,175 9.3 %

Americas $ 1,889,206 $ 1,878,506 36.8 % 37.4 % $ 10,700 0.6 %

China Mainland 349,463 234,158 37.3 34.8 115,305 49.2

Rest of World 209,443 140,638 23.1 19.5 68,805 48.9

$ 2,448,112 $ 2,253,302 $ 194,810 8.6 %

General corporate expense 983,465 931,296 52,169 5.6

lululemon Studio obsolescence provision — 23,709 (23,709) n/a

Impairment of assets and restructuring costs — 74,501 (74,501) n/a

Amortization of intangible assets 1,118 5,010 (3,892) (77.7)

Income from operations $ 1,463,529 $ 1,218,786 $ 244,743 20.1 %

Operating margin 21.0 % 19.0 % 200 basis points

The increase in Americas income from operations was primarily the result of increased gross profit of $45.3 million, driven by increased net revenue, partially offset by lower gross margin.

The decrease in gross margin was primarily due to deleverage on distribution center and occupancy costs, partially offset by higher product margin.

The increase in gross profit was partially offset by an increase in selling, general and administrative expenses, primarily due to increased marketing expenses and higher depreciation, partially offset by decreased distribution cost rates and lower employee costs.

Income from operations as a percentage of Americas net revenue decreased due to lower gross margin and deleverage on selling, general and administrative expenses.

China Mainland.

The increase in China Mainland income from operations was primarily the result of increased gross profit of $180.6 million, driven by increased net revenue and higher gross margin.

The increase in gross margin was primarily due to higher product margin as well as leverage on occupancy and other costs, partially offset by unfavorable foreign currency exchange rates.

The increase in gross profit was partially offset by an increase in selling, general and administrative expenses, primarily due to higher employee costs and increased marketing expenses, as well as increased distribution costs and packaging costs driven by higher net revenue.

Income from operations as a percentage of China Mainland net revenue increased primarily due to higher gross margin.

Rest of World.

The increase in Rest of World income from operations was primarily the result of increased gross profit of $121.0 million, driven by increased net revenue and higher gross margin.

The increase in gross margin was primarily due to higher product margin, partially offset by unfavorable foreign currency exchange rates.

Income from operations as a percentage of Rest of World net revenue increased primarily due to higher gross margin and leverage on selling, general and administrative expenses.

General Corporate Expense.

The increase in general corporate expense was primarily due to increased advisory and professional fees, technology costs, and depreciation.

The increase was also due to an increase in net foreign currency exchange and derivative revaluation losses of $8.2 million.

The increase in general corporate expense was partially offset by decreased charitable donations and a net decrease in employee costs.

Product margin 72.5 % 71.7 % 80 basis points

54.7 % 54.8 % (10) basis points

Selling, general and administrative expenses as a % of net revenue

32.4 % 31.2 % 120 basis points

Segmented income from operations as a % of net revenue

22.2 % 23.6 % (140) basis points

The increase in Rest of World net revenue was primarily due to a $25.5 million increase in net revenue from new or expanded company-operated stores and our other channels.

We have opened 10 net new company-operated stores in Rest of World since the first quarter of 2024.

The increase in Rest of World net revenue was also driven by an increase in comparable sales, which increased 6%, or 7% on a constant dollar basis.

The increase in comparable sales was primarily a result of increased traffic.

The decrease in gross margin was primarily due to higher product margin, partially offset by deleverage on distribution center costs and depreciation costs.

The increase in selling, general and administrative expenses was primarily due to higher employee costs and increased marketing expenses, as well as increased distribution costs and credit card fees driven by higher net revenue.

Corporate expenses increased $58.5 million to $377.2 million in the first quarter of 2025 compared to the first quarter of 2024.

The net increase was primarily due to higher technology costs, employee costs, professional fees, and depreciation.

Corporate expenses also increased due to an increase in net foreign currency exchange and derivative losses of $10.8 million.

Other Income (Expense), Net

First Three Quarters

First Quarter

2025 2024 Year over year change

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$ 11,786 $ 23,283 $ (11,497) (49.4) %

The increase in other income, net was primarily due to an increase in interest income as a result of higher cash balances.

The decrease in other income, net was primarily due to a decrease in interest income as a result of lower average cash balances and lower interest rates.

Income Tax Expense

First Three Quarters

First Quarter

2025 2024 Year over year change

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30.2 % 29.5 % 70 basis points

Excluding the income tax effects of the impairment and other charges recognized in relation to lululemon Studio in 2023, our adjusted effective tax rate was 29.0% for the first three quarters of 2023.

First Three Quarters

The increase in the effective tax rate was primarily due to a decrease in tax benefits related to stock-based compensation and an increase in non-deductible expenses in international jurisdictions.

First Quarter

2025 2024 Year over year change

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$ 314,572 $ 321,421 $ (6,849) (2.1) %

The increase in net income was primarily due to an increase in gross profit of $382.9 million, impairment and other charges recognized in 2023 of $74.5 million, and an increase in other income (expense), net of $29.8 million, partially offset by an increase in selling, general and administrative expenses of $216.5 million, and an increase in income tax expense of $89.0 million.

Excluding the impairment and other charges recognized in relation to lululemon Studio in 2023, and their tax effects, adjusted net income increased $113.4 million or 12%.

The decrease in net income was primarily due to an increase in selling, general and administrative expenses of $100.4 million, a decrease in other income (expense), net of $11.5 million, and an increase in income tax expense of $1.3 million, partially offset by an increase in gross profit of $108.1 million.

Comparable Sales

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Our back-back room capability allows our store educators to access inventory located at our other locations and have product shipped directly to a guest's address or a store.

Comparable company-operated stores have been open, or open after being significantly expanded, for at least 12 full fiscal

Comparable company-operated stores have been open, or open after being significantly expanded, for at least 12 full fiscal months.

Net revenue from a company-operated store is included in comparable sales beginning with the first fiscal month for which the store has a full fiscal month of sales in the prior year.

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The comparable sales measures we report may not be equivalent to similarly titled measures reported by other companies.

Company-operated stores acquired as a result of the acquisition of the Mexico operations will be considered comparable beginning after 12 full fiscal months of sales from the date of acquisition.

Company-operated stores acquired as a result of the acquisition of the Mexico operations will be considered comparable beginning October 2025 after 12 full fiscal months of sales from the date of acquisition.

Prior to the acquisition, wholesale sales were made to a third party under a license and supply arrangement.

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Non-GAAP Financial Measures

Constant dollar changes and adjusted financial results are non-GAAP financial measures.

We report certain financial metrics on a constant dollar basis, which is a non-GAAP financial measure.

A constant dollar basis assumes the average foreign currency exchange rates for the period remained constant with the average foreign currency exchange rates for the same period of the prior year.

We provide constant dollar changes in our results to help investors understand the underlying growth rate of net revenue excluding the impact of changes in foreign currency exchange rates.

Adjusted gross profit, gross margin, income from operations, operating margin, income tax expense, effective tax rates, net income, and diluted earnings per share exclude certain inventory provisions, asset impairments, and restructuring costs recognized in relation to lululemon Studio, and the related income tax effects of these items.

We believe these adjusted financial measures are useful to investors as they provide supplemental information that enable evaluation of the underlying trend in our operating performance, and enable a comparison to our historical financial information.

Further, due to the finite and discrete nature of these items, we do not consider them to be normal operating expenses that are necessary to run our business, or impairments that are expected to arise in the normal course of our operations.

Management uses these adjusted financial measures and constant currency metrics internally when reviewing and assessing financial performance.

The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or with greater prominence to, the financial information prepared and presented in accordance with GAAP.

We use constant dollar metrics to facilitate comparison of underlying performance excluding the impact of changes in foreign currency exchange rates.

Management uses these constant currency metrics internally when reviewing and assessing financial performance.

These non-GAAP financial measures are provided in addition to, and not a substitute for, or with greater prominence than, the corresponding financial measures calculated in accordance with GAAP.

A reconciliation of the non-GAAP financial measures follows, which includes more detail on the GAAP financial measure that is most directly comparable to each non-GAAP financial measure, and the related reconciliations between these financial measures.

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Constant Dollar Changes

The below changes in net revenue and comparable sales show the change compared to the corresponding period in the prior year.

Third Quarter 2024 Compared to Third Quarter 2023

First Three Quarters 2024 Compared to First Three Quarters 2023

Change Foreign exchange changes Change in constant dollars Change Foreign exchange changes Change in constant dollars

The below changes in net revenue show the change compared to the corresponding period in the prior year.

Due to the 53rd week in 2024, the below changes in comparable sales are calculated on a one week shifted basis such that the 13 weeks ended May 4, 2025 is compared to the 13 weeks ended May 5, 2024 rather than April 28, 2024.

First Quarter 2025

Change Foreign exchange changes Change in constant dollars

Americas 3 % 1 % 4 %

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(1) Comparable sales includes comparable company-operated store and e-commerce net revenue.

Adjusted Financial Measures

The following tables reconcile adjusted 2023 financial measures with the most directly comparable measures calculated in accordance with GAAP.

The adjustments relate to certain inventory provisions, asset impairments, and restructuring costs recognized in relation to lululemon Studio and their related tax effects.

Please refer to Note 4.

Impairment of Assets and Restructuring Costs included in Item 1 of Part I of this report for further information on the nature of these amounts.

Third Quarter 2023

Gross Profit Gross Margin Income from Operations Operating Margin Income Tax Expense Effective Tax Rate Net Income Diluted Earnings Per Share

(In thousands, except per share amounts)

GAAP results $ 1,256,664 57.0 % $ 338,115 15.3 % $ 99,243 28.5 % $ 248,714 $ 1.96

lululemon Studio charges:

lululemon Studio obsolescence provision 23,709 1.1 23,709 1.1 23,709 0.19

Impairment of assets 44,186 2.0 44,186 0.35

Restructuring costs 30,315 1.4 30,315 0.24

Tax effect of the above 26,085 (0.4) (26,085) (0.21)

23,709 1.1 98,210 4.5 26,085 (0.4) 72,125 0.57

Adjusted results (non-GAAP) $ 1,280,373 58.1 % $ 436,325 19.8 % $ 125,328 28.1 % $ 320,839 $ 2.53

First Three Quarters 2023

Gross Profit Gross Margin Income from Operations Operating Margin Income Tax Expense Effective Tax Rate Net Income Diluted Earnings Per Share

(In thousands, except per share amounts)

GAAP results $ 3,705,980 57.8 % $ 1,218,786 19.0 % $ 363,293 29.2 % $ 880,722 $ 6.92

lululemon Studio charges:

lululemon Studio obsolescence provision 23,709 0.3 23,709 0.3 23,709 0.19

Impairment of assets 44,186 0.7 44,186 0.35

Restructuring costs 30,315 0.5 30,315 0.24

Tax effect of the above 26,085 (0.2) (26,085) (0.21)

23,709 0.3 98,210 1.5 26,085 (0.2) 72,125 0.57

Adjusted results (non-GAAP) $ 3,729,689 58.1 % $ 1,316,996 20.5 % $ 389,378 29.0 % $ 952,847 $ 7.49

Our business is affected by the general seasonal trends common to the retail apparel industry.

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The following table summarizes our net cash flows provided by and used in operating, investing, and financing activities for the periods indicated:

First Three Quarters

First Quarter

2025 2024 Year over year change

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Operating Activities

Net income increased $185.5 million.

The decrease in cash provided by operating activities was primarily a result of changes in operating assets and liabilities of $117.1 million, primarily driven by changes in inventories, accrued compensation, other assets, and accounts payable, partially offset by changes in income taxes, and accrued liabilities.

The decrease in cash

provided by operating activities was also a result of changes in impairment and other charges recognized in relation to lululemon Studio in 2023, and lower cash inflows related to derivatives, partially offset by increased depreciation.

Net income decreased $6.8 million.

The decrease in cash provided by operating activities was primarily as a result of a decrease in cash flows from changes in operating assets and liabilities of $208.5 million, primarily driven by changes in income taxes, inventories, and accrued liabilities, partially offset by changes in accrued compensation, accounts payable, and other assets.

The decrease in cash provided by operating activities was also a result of lower cash inflows related to derivatives, partially offset by increased depreciation.

Investing Activities

The increase in cash used in investing activities was primarily due the acquisition of the lululemon branded retail locations and operations run by a third party in Mexico, increased capital expenditures, and an increase in other investing activities, partially offset by the settlement of net investment hedges.

The modest increase in capital expenditures was primarily due to an increase in company-operated stores expenditures and system initiatives, partially offset by a decrease in corporate and digital technology infrastructure capital expenditures.

The decrease in cash used in investing activities was primarily due to the settlement of net investment hedges, partially offset by increased capital expenditures, and an increase in other investing activities.

The increase in capital expenditures was primarily due to an increase in supply chain infrastructure, company-operated stores expenditures in North America and e-commerce-related technology systems, partially offset by a decrease in corporate infrastructure capital expenditures.

Financing Activities

The increase in cash used in financing activities was primarily the result of an increase in our stock repurchases.

During the first three quarters of 2024, we repurchased 4.2 million shares at a total cost including commissions and excise taxes of $1.3 billion.

During the first three quarters of 2023, we repurchased 1.4 million shares at a total cost including commissions and excise taxes of $504.6 million.

We repurchased the shares of common stock in the open market at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18 of the Securities Exchange Act of 1934, with the timing and actual number of shares repurchased depending upon market conditions, eligibility to trade, and other factors.

During the first quarter of 2025, we repurchased 1.4 million shares at a total cost including commissions and excise taxes of $434.4 million.

During the first quarter of 2024, we repurchased 0.8 million shares at a total cost including commissions and excise taxes of $299.5 million.

The common stock was repurchased in the open market at prevailing market prices, including under plans complying with the provisions of Rule 10b5-1 and Rule 10b-18 of the Securities Exchange Act of 1934, with the timing and actual number of shares repurchased depending upon market conditions, eligibility to trade, and other factors.

Liquidity Outlook

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The following table includes certain measures of our liquidity:

October 27, 2024

(In thousands)

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We enter into standby letters of credit and guarantee to secure certain of our obligations, including leases, taxes, and duties.

As of October 27, 2024, letters of credit and guarantee totaling $12.9 million had been issued, including $6.5 million under our committed revolving credit facility.

As of May 4, 2025, letters of credit and guarantee totaling $13.5 million had been issued, including $6.6 million under our committed revolving credit facility.

Our existing Americas credit facility provides for $400.0 million in commitments under an unsecured five-year revolving credit facility.

The credit facility has a maturity date of December 14, 2026, subject to extension under certain circumstances.

As of October 27, 2024, aside from letters of credit and guarantee of $6.5 million, we had no other borrowings outstanding under this credit facility.

The credit facility has a maturity date of December 14, 2026.

As of May 4, 2025, no borrowings were outstanding under this facility other than letters of credit and guarantee of $6.6 million.

Further information regarding our credit facilities and associated covenants is outlined in Note 3.

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The timing and cost of our inventory purchases will vary depending on a variety of factors such as revenue growth, assortment and purchasing decisions, product costs including freight and duty, and the availability of production capacity and speed.

Our inventory balance as of October 27, 2024 was $1.8 billion, an increase of 8% from October 29, 2023.

Our inventory balance as of May 4, 2025 was $1.7 billion, an increase of 23% from April 28, 2024.

Critical Accounting Policies and Estimates

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Operating Locations

Our company-operated stores by market as of October 27, 2024 and January 28, 2024 are summarized in the table below.

Number of company-operated stores by market October 27,

2024 January 28,

Our company-operated stores by market as of May 4, 2025 and February 2, 2025 are summarized in the table below.

Number of company-operated stores by market May 4,

2025 February 2,

United States 373 374

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Total company-operated stores 770 767

On September 10, 2024, we acquired the lululemon branded retail locations and operations run by a third party in Mexico.

We had previously granted the third party the right to operate retail locations and to sell lululemon products in Mexico.

Of the 16 retail locations acquired, 14 are company-operated stores and two are pop-up locations.

Subsequent to the acquisition, and during the third quarter of 2024, we opened one additional new company-operated store in Mexico.

Retail locations operated by third parties by market as of October 27, 2024 and January 28, 2024 are summarized in the table below.

Number of retail locations operated by third parties by market October 27,

2024 January 28,

Retail locations operated by third parties by market as of May 4, 2025 and February 2, 2025 are summarized in the table below.

Number of retail locations operated by third parties by market May 4,

2025 February 2,

United Arab Emirates 10 10

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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-Q

Item 2. Management’s Discussion and Analysis