Item 2. Management’s Discussion and Analysis
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Note
Regarding Forward-Looking Statements
The
following discussion should be read in conjunction with the financial statements and related notes contained elsewhere in this Quarterly
Report on Form 10-Q. Certain statements made in this discussion are “forward-looking statements” within the meaning of 27A
of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934,
as amended (the “Exchange Act”). These statements are based upon beliefs of, and information currently available to, the
Company’s management as well as estimates and assumptions made by the Company’s management. Readers are cautioned not to
place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. When used
herein, the words “anticipate,” “believe,” “estimate,” “expect,” “forecast,”
“future,” “intend,” “plan,” “predict,” “project,” “target,” “potential,”
“will,” “would,” “could,” “should,” “continue” or the negative of these terms
and similar expressions as they relate to the Company or the Company’s management identify forward-looking statements. Such statements
reflect the current view of the Company with respect to future events and are subject to risks, uncertainties, assumptions, and other
factors, including the risks relating to the Company’s business, industry, and the Company’s operations and results of operations.
Should one or more of these risks or uncertainties materialize, or should the underlying assumptions prove incorrect, actual results
may differ significantly from those anticipated, believed, estimated, expected, intended, or planned.
Although
the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee future
results, levels of activity, performance, or achievements. Except as required by applicable law, including the securities laws of the
United States, the Company does not intend to update any of the forward-looking statements to conform these statements to actual results.
Our
condensed consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States
(“U.S. GAAP”). These accounting principles require us to make certain estimates, judgments and assumptions. We believe that
the estimates, judgments and assumptions upon which we rely are reasonable based upon information available to us at the time that these
estimates, judgments and assumptions are made. These estimates, judgments and assumptions can affect the reported amounts of assets and
liabilities as of the date of the condensed consolidated financial statements as well as the reported amounts of revenues and expenses
during the periods presented. Our condensed consolidated financial statements would be affected to the extent there are material differences
between these estimates and actual results. The following discussion should be read in conjunction with our financial statements and
notes thereto appearing elsewhere in this report.
Risk
factors include, by way of example and without limitation:
●
changes in the market acceptance
of our products;
●
increased levels of competition;
●
changes in political, economic,
or regulatory conditions generally and in the markets in which we operate;
●
our ability to successfully
commercialize our products on a large enough scale to generate profitable operations;
●
our ability to maintain
and develop relationships with customers and suppliers;
●
our ability to respond
to new technological developments quickly and effectively;
●
our ability to protect
our trade secrets or other proprietary rights, operate without infringing upon the proprietary rights of others and prevent others
from infringing on our proprietary rights;
●
our ability to successfully
integrate acquired businesses or new brands;
●
the impact of competitive
products and pricing;
●
supply constraints or difficulties;
●
general economic and business
conditions, including inflation, slower growth or recession;
●
business interruptions
resulting from geo-political actions, including war, and terrorism or disease outbreaks (such as COVID-19);
●
current and potential material
weaknesses in our internal control over financial reporting;
●
our ability to continue
as a going concern;
●
our need to raise additional
funds in the future;
●
our ability to successfully
recruit and retain qualified personnel;
●
our ability to successfully
implement our business plan;
●
our ability to successfully
acquire, develop or commercialize new products and equipment;
●
being able to scale our
telehealth platform built to improve the experience and medical care provided to patients across the country;
●
intellectual property claims
brought by third parties; and
●
the impact of any industry
regulation.
29
Although
we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels
of activity, or performance. Readers are urged to carefully review and consider the various disclosures made by us in this report and
in our other reports filed with the Securities and Exchange Commission (“SEC”). We undertake no obligation to update or revise
forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes in the future operating
results over time except as required by law. We believe that our assumptions are based upon reasonable data derived from and known about
our business and operations. No assurances are made that actual results of operations or the results of our future activities will not
differ materially from our assumptions.
Our
condensed consolidated financial statements are prepared in accordance with accounting principles generally accepted in the United States
(“U.S. GAAP”). These accounting principles require us to make certain estimates, judgments and assumptions. We believe that
the estimates, judgments and assumptions upon which we rely are reasonable based upon information available to us at the time that these
estimates, judgments and assumptions are made. These estimates, judgments and assumptions can affect the reported amounts of assets and
liabilities as of the date of the condensed consolidated financial statements as well as the reported amounts of revenues and expenses
during the periods presented. Our condensed consolidated financial statements would be affected to the extent there are material differences
between these estimates and actual results. The following discussion should be read in conjunction with our financial statements and
notes thereto appearing elsewhere in this report.
As
used in this Quarterly Report on Form 10-Q and unless otherwise indicated, the terms “Company,” “we,” “us,”
and “our” refer to LifeMD, Inc. (formerly known as Conversion Labs, Inc.), Cleared Technologies PBC, a Delaware public benefit
corporation (“Cleared”) and our majority-owned subsidiary WorkSimpli Software, LLC (formerly known as LegalSimpli Software,
LLC), a Puerto Rico limited liability company (“WorkSimpli”). The affiliated network of medical Professional Corporations
and medical Professional Associations administratively led by LifeMD Southern Patient Medical Care, P.C., (“LifeMD PC”) is
the Company’s variable interest entity in which we hold a controlling financial interest. Unless otherwise specified, all dollar
amounts are expressed in United States (“U.S.”) dollars.
Corporate
History
We
were formed in the State of Delaware on May 24, 1994, under our prior name, Immudyne, Inc. We changed our name to Conversion Labs, Inc.
on June 22, 2018 and then subsequently, on February 22, 2021, we changed our name to LifeMD, Inc. Further, in connection with our name
change, we changed our trading symbol to LFMD. In June 2018, the Company closed the strategic acquisition of 51% of WorkSimpli, a company
that provides a software as a service for converting, editing, signing and sharing PDF documents called PDFSimpli. Effective January
22, 2021, we consummated a transaction to restructure the ownership of WorkSimpli through a series of agreements and concurrently increased
our ownership stake in WorkSimpli to 85.58%. Effective September 30, 2022, two option agreements were exercised which further restructured
the ownership of WorkSimpli. As a result, the Company’s ownership interest in WorkSimpli decreased to 73.64%. Effective March 31,
2023, the Company redeemed 500 membership interest units in WorkSimpli and, as a result, the Company’s ownership interest in WorkSimpli
increased to 74.06%. Effective June 30, 2023, an option agreement was exercised which further restructured the ownership of WorkSimpli.
As a result, the Company’s ownership interest in WorkSimpli decreased to 73.32%. On January 18, 2022, the Company acquired Cleared,
a nationwide allergy telehealth platform that provides personalized treatments for allergy, asthma, and immunology.
Business
Overview
We
are a direct-to-patient telehealth company providing patients a high-quality, cost-effective, and convenient way of accessing comprehensive,
virtual healthcare. We believe the traditional model of visiting a doctor’s office, traveling to a local pharmacy, and returning
for follow up care or prescription refills is complex, inefficient, and costly, and discourages many individuals from seeking much needed
medical care. LifeMD is positioned to elevate the healthcare experience through telehealth with our proprietary technology platform,
affiliated provider network, broad treatment capabilities, and unique ability to nurture patient relationships.
The
LifeMD telehealth platform seamlessly integrates a clinician-centric electronic medical record (“EMR”) system, proprietary
algorithms for case-load balancing and scheduling, customer relationship management (“CRM”) functionality, remote and in-home
lab testing, and digital prescription capabilities, patient-provider audio/video interfacing, cloud pharmacy fulfillment, and more. Our
proprietary technology platform, combined with our 50-state affiliated provider network, enables the management of virtual treatment
offerings and complex patient journeys for hundreds of conditions spanning men’s and women’s health, dermatology, urgent,
and primary care, chronic care management and more. Our telehealth offerings in general seek to connect patients to licensed providers
for diagnoses, virtual care, and prescription medications when appropriate. We also offer over-the-counter (“OTC”) products
that are complementary to the conditions we treat. Our virtual primary care services are primarily offered on a subscription basis.
Our
mission is to empower people to live healthier lives by increasing access to high quality and affordable virtual and in-home healthcare.
We believe our success has and will continue to be attributable to an amazing patient experience, retaining the highest-quality providers
in the industry, and our end-to-end technology platform. We plan to build a diverse portfolio of differentiated telehealth service offerings
that meet the needs of a growing and diversified patient base.
30
Since
inception, we have helped approximately 803,000 customers and patients, providing them greater access to high-quality, convenient, and
affordable care in all 50 states. Total revenue from recurring subscriptions is approximately 93%. In addition to our telehealth business,
we own 73.32% of WorkSimpli, which operates PDFSimpli, a rapidly growing software as a service platform for converting, signing, editing,
and sharing PDF documents. This business has seen 65% year-over-year revenue growth, with recurring revenue of 100%, due to a combination
of higher demand, increased market awareness, enhanced digital capabilities, continued marketing campaign expansion and the addition
of the ResumeBuild brand in the first quarter of 2022.
Our
Platform and Business Strategy
We
are a patient-centric telehealth company dedicated to delivering seamless end-to-end virtual healthcare to consumers. Our mission is
facilitated by our robust technology platform that is purpose-built to seamlessly connect the touchpoints involved in delivering complex
care, including scheduling for a national provider network, EMR capabilities, secure synchronous and asynchronous communication, digital
prescriptions, cloud pharmacy, and more. Our platform enables us to deliver modern personalized health experiences and offerings through
our websites and mobile applications, spanning customer discovery, purchase, and connection with licensed providers, to pharmacy and
OTC order fulfillment, through ongoing care. We believe that our seamless approach significantly reduces the complication, cost and time
burden of healthcare, incentivizing consumers to stick with our brands.
Our
proprietary platform also facilitates and accelerates the development and launch of novel offerings throughout clinical protocol establishment,
marketing, and fulfillment. Our offerings are sold to consumers on a subscription basis thus creating convenience and discounted pricing
opportunities for patients and recurring revenue streams for the Company. Our offerings range from prescription medication fulfilled
on a recurring basis, to complementary OTC products, to ongoing care from a team of medical providers. In general, our offerings seek
to serve a patient from beginning to end, starting from brand or offering discovery to the medical intake and product selection process,
after which a licensed U.S. physician conducts a virtual consultation and determines a treatment plan. As appropriate, prescription medications
and OTC products are filled by pharmacy fulfillment partners, and if preferred, shipped directly to the patient. The number of patients
and customers we serve across the nation continues to increase at a robust pace, with approximately 803,000 individuals having purchased
our products and services to date.
Serving
as a robust CRM system, and with built in analytics and integrations with best-in-class performance marketing platforms, our platform
also enhances our ability to effectively and efficiently acquire new patients and customers and drive brand visibility through strategic
media placements, influencer partnerships, and direct response advertising methods across highly scalable marketing channels ( i.e .,
national TV, streaming TV, streaming audio, YouTube, podcasts, Out of Home, print, magazines, online search, social media, and digital).
We
leverage our telehealth technology platform and services across the three core areas described below:
Direct-to-Consumer
Virtual Primary Care
In
the first quarter of 2022, we launched our flagship virtual primary care offering under the LifeMD brand, LifeMD PC. This offering provides
patients in all 50 states with 24/7 access to an affiliated high-quality provider for their primary care, urgent care, and chronic care
needs. LifeMD’s virtual primary care offering is a mobile-first full-service destination that provides seamless access to high-quality
clinical care including virtual consultations and treatment, prescription medications, diagnostics, and imaging, wellness coaching and
more. This offering is also supported by robust partnerships that provide our patients benefits such as substantial discounts on lab
work and a prescription discount card that can be presented at over 60,000 pharmacies to save up to 92% on their prescription medication.
Direct-to-Patient
Telehealth
We
also leverage our telehealth platform’s provider network, cloud pharmacy, and EMR capabilities across our direct-to-patient telehealth
brands. Our telehealth brands RexMD, ShapiroMD, NavaMD, and Cleared address largely unaddressed or underserved needs and are leading
destinations in their respective treatment verticals of men’s health, hair loss, dermatology, and immunology.
○
RexMD is a men’s
telehealth platform brand that offers access to virtual medical treatment for a variety of men’s health needs. After treatment
from an affiliated licensed physician, if appropriate, one of our partner pharmacies will dispense and ship prescription medications
and OTC products directly to the customer. Since RexMD’s initial launch in the erectile dysfunction treatment market, it has
expanded into additional indications, including but not limited to, premature ejaculation, testosterone, and hair loss. RexMD is
a leading men’s telehealth platform across the U.S. and has served more than 474,000 customers and patients since inception
with a 4.6-star Trustpilot rating.
○
ShapiroMD offers
access to virtual medical treatment, prescription medications, patented doctor formulated OTC products, topical compounded medications,
and Food and Drug Administration (“FDA”) approved medical devices treating male and female hair loss through our telehealth
platform. ShapiroMD has emerged as a leading destination for hair loss treatment across the U.S. and has served more than 265,000
customers and patients since inception with a 4.9-star Trustpilot rating.
31
○
NavaMD is a female-oriented,
tele-dermatology brand that offers access to virtual medical treatment from dermatologists and other providers, and, if appropriate,
prescription oral and compounded topical medications to treat dermatological conditions such as aging and acne. In addition to the
brand’s telehealth offerings, NavaMD’s proprietary products leverage intellectual property and proprietary formulations
licensed from Restorsea, a leading medical grade skincare technology platform.
○
Cleared is a telehealth
brand that provides personalized treatments for allergy, asthma, and immunology. Offerings include in-home tests for both environmental
and food allergies, prescriptions for allergies and asthma, and FDA-approved immunotherapies for treating chronic allergies. Cleared
leverages a network of affiliated medical professionals and providers in all 50 states, various pharmaceutical partners, and treatments
and tests that cost up to 50 percent less than the brand-name competition. The offerings include free consultations, prescription
medication, complementary OTC products, and ongoing care from U.S.-licensed allergists and nurses.
Enterprise
Telehealth Offerings
Organizations
commercializing healthcare products face a challenging commercial landscape. Increased competition, shrinking market sizes and challenges
reaching patients via the traditional brick and mortar doctor are forcing pharmaceutical, medical device and diagnostic companies to
rethink their commercial strategies and focus more on digital patient awareness and engagement initiatives. Spending on digital solutions
to facilitate greater access to their end markets accounts for one-third of their collective $30 billion commercial spend in the U.S.
We believe LifeMD’s unique telehealth technology platform and virtual clinical expertise is well-positioned to address the unmet
needs of healthcare product companies as they relate to digital patient awareness, access to care, adherence and compliance.
Majority
Owned Subsidiary: WorkSimpli
WorkSimpli
operates PDFSimpli, an online software as a service platform that allows users to create, edit, convert, sign, and share PDF documents.
WorkSimpli was acquired through the purchase of 51% of the membership interests of WorkSimpli Software LLC, a Puerto Rico limited liability
company, which operates a marketing-driven software solutions business. In addition to WorkSimpli’s growth business model, this
acquisition added deep search engine optimization and search engine marketing expertise to the Company. On January 22, 2021, the Company
consummated a transaction and increased its ownership of WorkSimpli to 85.58%. Effective September 30, 2022, two option agreements were
exercised which further restructured the ownership of WorkSimpli. As a result, the Company’s ownership interest in WorkSimpli decreased
to 73.64%. Effective March 31, 2023, the Company redeemed 500 membership interest units in WorkSimpli and, as a result, the Company’s
ownership interest in WorkSimpli increased to 74.06%. Effective June 30, 2023, an option agreement was exercised which further restructured
the ownership of WorkSimpli. As a result, the Company’s ownership interest in WorkSimpli decreased to 73.32%.
Significant
Developments During the Three Months Ended September 30, 2023
Amendment
to Cleared Stock Purchase Agreement
On
February 4, 2023, the Company entered into the First Amendment to the Stock Purchase Agreement (the “First Amendment”) between
the Company and the sellers of Cleared. The First Amendment was amended to, among other things: (i) reduce the total purchase price by
$250 thousand to a total of $3.67 million; (ii) change the timing of the payment of the purchase price to $460 thousand paid at closing
(which has already been paid by the Company), with the remaining amount to be paid in five quarterly installments beginning on or before
February 6, 2023 and ending January 15, 2024; (iii) remove all “earn-out” payments payable by the Company to the sellers;
and (iv) removing certain representations and warranties of the Company and sellers in connection with the transaction. On February 6,
2023, the Company issued 337,895 shares of common stock related to the first of five quarterly installment payments due to the sellers
of Cleared under the First Amendment. On April 17, 2023, the Company issued 455,319 shares of common stock related to the second of five
quarterly installment payments due to the sellers of Cleared under the First Amendment. On July 17, 2023, the Company issued 158,129
shares of common stock related to the third of five quarterly installment payments due to the sellers of Cleared under the First Amendment.
First
Amendment to Avenue Credit Agreement
On
March 21, 2023, the Company entered into and closed on a loan and security agreement (the “Credit Agreement”), and a supplement
to the Credit Agreement (the “Supplement”), with Avenue Venture Opportunities Fund II, L.P. and Avenue Venture Opportunities
Fund, L.P. (collectively, “Avenue”). On September 26, 2023, the Company entered into the First Amendment to the Credit Agreement
(the “Avenue First Amendment”) whereby the Company received an additional $5 million in committed term loans. The Company
received gross and net proceeds of $5.0 million on September 26, 2023.
32
The
Credit Agreement provides for a convertible senior secured credit facility of up to an aggregate amount of $40 million, comprised of
the following: (1) $15 million in term loans funded at closing, (2) $5 million of additional committed term loans which the Company received
on September 26, 2023 under the Avenue First Amendment and (3) $20 million of additional uncommitted term loans, collectively referred
to as the “Avenue Facility”. The Avenue Facility matures on October 1, 2026. The Company issued Avenue warrants
to purchase $1.2 million of the Company’s common stock at an exercise price of $1.24, subject to adjustments (the “Warrants”).
In addition, Avenue may convert up to $2 million of the $15 million in term loans funded at closing into shares of the Company’s
common stock at any time while the loans are outstanding, at a price per share equal to $1.49. Proceeds from the Avenue Facility were
used to repay the Company’s outstanding notes payable balances with CRG Financial and are expected to be used for general corporate
purposes. The Company is subject to certain affirmative and negative covenants under the Avenue Facility, including the requirement,
beginning on the closing date, to maintain at least $5 million of unrestricted cash to be tested at the end of each month, and beginning
on the period ended September 30, 2023, and at the end of each quarter thereafter, a trailing six-month cash flow, subject to certain
adjustments as provided by the Credit Agreement, of at least $2 million. As of the date of filing, there is $20 million outstanding
under the Avenue Facility and the Company is in compliance with the Avenue Facility terms.
Series
B Preferred Stock Conversion
On
July 10, 2023 and August 14, 2023, PA001 Holdings, LLC (“PA001 Holdings”), the holder of the Company’s Series B Preferred
Stock, elected to convert 2,275 and 1,225 shares, respectively, of the Company’s Series B Preferred Stock, at a price of $3.25
per share of Series B Preferred Stock, pursuant to the terms of the Securities Purchase Agreement dated August 28, 2020. The conversion
was calculated based on the original issuance price of the Series B Preferred Stock plus all accrued dividends to date. The conversion
resulted in 1,010,170 and 550,694 shares of the Company’s common stock issued to PA001 Holdings, on July 12, 2023 and August 15,
2023, respectively. In connection with the Securities Purchase Agreement, the Company and PA001 Holdings entered into a Registration
Rights Agreement pursuant to which the Company agreed to register the shares of the Company’s common stock underlying the Series
B Preferred Stock in the following circumstances: (i) demand registration rights, providing that PA001 Holdings may demand that the Company
file registration statements, at any time, and (ii) piggyback registration rights, providing that PA001 Holdings be given notice of any
proposed registration of securities by the Company, and requiring that the Company register all or any portion of the registrable securities
that PA001 Holdings requests to be registered, in each case, subject to the terms and conditions of the registration rights agreement.
Results
of Operations
Comparison
of the Three Months Ended September 30, 2023 to the Three Months Ended September 30, 2022
Our
financial results for the three months ended September 30, 2023 are summarized as follows in comparison to the three months ended September
30, 2022:
September 30, 2023
September 30, 2022
% of
% of
$
Sales
$
Sales
Telehealth revenue, net
$ 24,342,789
63.04 %
$ 21,365,178
68.01 %
WorkSimpli revenue, net
14,271,122
36.96 %
10,047,291
31.99 %
Total revenue, net
38,613,911
100 %
31,412,469
100 %
Cost of telehealth revenue
4,479,760
11.60 %
4,502,919
14.34 %
Cost of WorkSimpli revenue
301,746
0.78 %
213,923
0.68 %
Total cost of revenue
4,781,506
12.38 %
4,716,842
15.02 %
Gross profit
33,832,405
87.62 %
26,695,627
84.98 %
Selling and marketing expenses
19,776,797
51.22 %
17,200,859
54.75 %
General and administrative expenses
13,398,387
34.70 %
12,385,030
39.42 %
Other operating expenses
1,622,137
4.20 %
1,617,375
5.15 %
Customer service expenses
2,106,252
5.45 %
1,488,428
4.74 %
Development costs
1,498,213
3.88 %
821,636
2.62 %
Change in fair value of contingent consideration
-
- %
248,000
0.79 %
Total expenses
38,401,786
99.45 %
33,761,328
107.47 %
Operating loss
(4,569,381 )
(11.83 )%
(7,065,701 )
(22.49 )%
Interest expense, net
(713,766 )
(1.85 )%
(132,235 )
(0.42 )%
Net loss
(5,283,147 )
(13.68 )%
(7,197,936 )
(22.91 )%
Net income attributable to non-controlling interest
839,288
2.18 %
83,737
0.27 %
Net loss attributable to LifeMD, Inc.
(6,122,435 )
(15.86 )%
(7,281,673 )
(23.18 )%
Preferred stock dividends
(776,563 )
(2.01 )%
(776,563 )
(2.47 )%
Net loss attributable to common shareholders
$ (6,898,998 )
(17.87 )%
$ (8,058,236 )
(25.65 )%
33
Total
revenue, net. Revenues for the three months ended September 30, 2023 were approximately $38.6 million, an increase of 23% compared to
approximately $31.4 million for the three months ended September 30, 2022. The increase in revenues was attributable to an increase in
WorkSimpli revenue of 42% and an increase in telehealth revenue of 14%. Telehealth revenue accounts for 63% of total revenue and has
increased during the three months ended September 30, 2023 due to an increase in online sales demand and a decrease in product refunds
and rebates. WorkSimpli revenue accounts for 37% of total revenue and has steadily increased year over year due to a combination of higher
demand, increased market awareness, enhanced digital capabilities, continued marketing campaign expansion and the addition of the ResumeBuild
brand in the first quarter of 2022.
Total
cost of revenue. Total cost of revenue consists of (1) the cost of telehealth revenues, which primarily include product costs, pharmacy
fulfillment costs, physician consult fees, and shipping costs directly attributable to our prescription and OTC products and (2) the
cost of WorkSimpli revenue consisting primarily of information technology fees related to providing the services made available on our
online platform. Total cost of revenue increased by approximately 1% to approximately $4.8 million for the three months ended September
30, 2023 compared to approximately $4.7 million for the three months ended September 30, 2022. The combined cost of revenue increase
was due to increased WorkSimpli costs during the three months ended September 30, 2023 when compared to the three months ended September
30, 2022, partially offset by decreased telehealth costs during the three months ended September 30, 2023 when compared to the three
months ended September 30, 2022. Telehealth costs decreased to 18% of associated telehealth revenues experienced during the three months
ended September 30, 2023, from 21% of associated telehealth revenues during the three months ended September 30, 2022 primarily due to
improved pricing. WorkSimpli costs were 2% of associated WorkSimpli revenues for both the three months ended September 30, 2023 and 2022.
Gross
profit. Gross profit increased by approximately 27% to approximately $33.8 million for the three months ended September 30, 2023 compared
to approximately $26.7 million for the three months ended September 30, 2022, as a result of increased combined sales. Gross profit as
a percentage of revenues was 88% for the three months ended September 30, 2023 as compared to 85% for the three months ended September
30, 2022. Gross profit as a percentage of revenues for telehealth was 82% for the three months ended September 30, 2023 compared to 79%
for the three months ended September 30, 2022, and for WorkSimpli was 98% for both the three months ended September 30, 2023 and 2022.
The increase in sales volume for telehealth and WorkSimpli and improved pricing for telehealth have contributed to the increase in gross
profit.
Total
expenses. Operating expenses for the three months ended September 30, 2023 were approximately $38.4 million, as compared to approximately
$33.8 million for the three months ended September 30, 2022. This represents an increase of 14%, or $4.6 million. The increase is primarily
attributable to:
(i)
Selling and marketing expenses:
This mainly consists of online marketing and advertising expenses. During the three months ended September 30, 2023, the Company
had an increase of approximately $2.6 million, or 15% in selling and marketing costs as a result of additional sales and marketing
initiatives to drive the current period’s sales growth reported.
(ii)
General and administrative expenses: This mainly consists of stock-based
compensation expense, merchant processing fees, payroll expenses for corporate employees, taxes and licenses, amortization expense and
legal and professional fees. During the three months ended September 30, 2023, the Company had an increase of approximately $1.0 million
in general and administrative expenses, primarily related to an increase due to WorkSimpli dividends paid during the nine months ended
September 30, 2023. Stock-based compensation was $3.3 million during both the three months ended September 30, 2023 and 2022, with the
majority related to stock compensation expense attributable to service-based stock options and restricted stock units.
(iii)
Other operating expenses:
This consists of rent and lease expense, insurance, office supplies and software subscriptions, royalty expense and bank charges.
During the three months ended September 30, 2023, the Company had an increase of approximately $5 thousand, or 0.3%.
(iv)
Customer service expenses:
This consists of rent, insurance, payroll and benefit expenses related to the Company’s customer service department located
in South Carolina and Puerto Rico. During the three months ended September 30, 2023, the Company had an increase of approximately
$618 thousand, or 42%, primarily related to increases in headcount in the Company’s customer service department.
(v)
Development costs: This
mainly relates to third-party technology services for developing and maintaining our online platforms. During the three months ended
September 30, 2023, the Company had an increase of approximately $677 thousand, or 82%, primarily resulting from technology platform
improvements and amortization expense.
These
increases in operating expenses were partially offset by a decrease in the following:
(i)
Change in fair value of
contingent consideration: During the three months ended September 30, 2022, the Company recorded
an increase of $248 thousand to the Cleared contingent consideration as a result of the remeasurement of the fair value.
Interest
expense, net. Interest expense, net consists of interest expense related to the Avenue Facility, notes payable and the Series B Preferred
Stock for the three months ended September 30, 2023 and interest accrued on the Series B Preferred Stock for the three months ended September
30, 2022. Interest expense increased by approximately $582 thousand during the three months ended September 30, 2023 as compared to the
three months ended September 30, 2022.
34
Comparison
of the Nine Months Ended September 30, 2023 to the Nine Months Ended September 30, 2022
Our
financial results for the nine months ended September 30, 2023 are summarized as follows in comparison to the nine months ended September
30, 2022:
September 30, 2023
September 30, 2022
% of
% of
$
Sales
$
Sales
Telehealth revenue, net
$ 66,896,719
62.12 %
$ 66,231,202
72.85 %
WorkSimpli revenue, net
40,790,439
37.88 %
24,682,602
27.15 %
Total revenue, net
107,687,158
100 %
90,913,804
100 %
Cost of telehealth revenue
12,525,887
11.63 %
14,042,112
15.45 %
Cost of WorkSimpli revenue
1,019,018
0.95 %
558,216
0.61 %
Total cost of revenue
13,544,905
12.58 %
14,600,328
16.06 %
Gross profit
94,142,253
87.42 %
76,313,476
83.94 %
Selling and marketing expenses
56,062,345
52.06 %
60,928,649
67.02 %
General and administrative expenses
36,120,723
33.54 %
37,757,710
41.53 %
Other operating expenses
4,640,690
4.31 %
5,076,820
5.58 %
Customer service expenses
5,573,734
5.18 %
3,428,098
3.77 %
Development costs
4,062,498
3.77 %
1,951,039
2.15 %
Goodwill impairment charge
-
- %
2,735,000
3.01 %
Change in fair value of contingent consideration
-
- %
(2,487,000 )
(2.74 )%
Total expenses
106,459,990
98.86 %
109,390,316
120.32 %
Operating loss
(12,317,737 )
(11.44 )%
(33,076,840 )
(36.38 )%
Interest expense, net
(1,973,901 )
(1.83 )%
(432,405 )
(0.48 )%
(Loss) gain on debt extinguishment
(325,198 )
(0.30 )%
63,400
0.07 %
Net loss
(14,616,836 )
(13.57 )%
(33,445,845 )
(36.79 )%
Net income attributable to non-controlling interest
2,247,055
2.09 %
154,464
0.17 %
Net loss attributable to LifeMD, Inc.
(16,863,891 )
(15.66 )%
(33,600,309 )
(36.96 )%
Preferred stock dividends
(2,329,688 )
(2.16 )%
(2,329,688 )
(2.56 )%
Net loss attributable to common shareholders
$ (19,193,579 )
(17.82 )%
$ (35,929,997 )
(39.52 )%
Total
revenue, net. Revenues for the nine months ended September 30, 2023 were approximately $107.7 million, an increase of 18% compared to
approximately $90.9 million for the nine months ended September 30, 2022. The increase in revenues was attributable to an increase in
WorkSimpli revenue of 65% and an increase in telehealth revenue of 1%. Telehealth revenue accounts for 62% of total revenue and has increased
during the nine months ended September 30, 2023 due to a decrease in product refunds partially offset by a decrease in online sales demand.
WorkSimpli revenue accounts for 38% of total revenue and has steadily increased year over year due to a combination of higher demand,
increased market awareness, enhanced digital capabilities, continued marketing campaign expansion and the addition of the ResumeBuild
brand in the first quarter of 2022.
Total
cost of revenue. Total cost of revenue consists of (1) the cost of telehealth revenues, which primarily include product costs, pharmacy
fulfillment costs, physician consult fees, and shipping costs directly attributable to our prescription and OTC products and (2) the
cost of WorkSimpli revenue consisting primarily of information technology fees related to providing the services made available on our
online platform. Total cost of revenue decreased by approximately 7% to approximately $13.5 million for the nine months ended September
30, 2023 compared to approximately $14.6 million for the nine months ended September 30, 2022. The combined cost of revenue decrease
was due to improved pricing and a decrease in telehealth sales volume partially offset by an increase in WorkSimpli sales volume during
the nine months ended September 30, 2023 when compared to the nine months ended September 30, 2022. Telehealth costs decreased to 19%
of associated telehealth revenues experienced during the nine months ended September 30, 2023, from 21% of associated telehealth revenues
during the nine months ended September 30, 2022 primarily due to lower sales volume and improved pricing. WorkSimpli costs were 2% of
associated WorkSimpli revenues for the nine months ended September 30, 2023 and 2022.
35
Gross
profit. Gross profit increased by approximately 23% to approximately $94.1 million for the nine months ended September 30, 2023 compared
to approximately $76.3 million for the nine months ended September 30, 2022, as a result of increased combined sales. Gross profit as
a percentage of revenues was 87% for the nine months ended September 30, 2023 as compared to 84% for the nine months ended September
30, 2022. Gross profit as a percentage of revenues for telehealth was 81% for the nine months ended September 30, 2023 compared to 79%
for the nine months ended September 30, 2022, and for WorkSimpli was 98% for both the nine months ended September 30, 2023 and 2022.
The increase in sales volume for WorkSimpli and improved pricing for Telehealth have contributed to the increase in gross profit.
Total
expenses. Operating expenses for the nine months ended September 30, 2023 were approximately $106.4 million, as compared to approximately
$109.4 million for the nine months ended September 30, 2022. This represents a decrease of 3%, or $3.0 million. The decrease is primarily
attributable to:
(i)
Selling and marketing expenses:
This mainly consists of online marketing and advertising expenses. During the nine months ended September 30, 2023, the Company had
a decrease of approximately $4.9 million, or 8% in selling and marketing costs as a result of a Company-wide strategic reduction
in costs and alignment of sales and marketing initiatives to drive the Company’s recurring revenue subscription-based sales
model.
(ii)
General and administrative
expenses: During the nine months ended September 30, 2023, stock-based compensation was $8.8 million, with the majority related to
stock compensation expense attributable to service-based stock options and restricted stock units, as compared to stock-based compensation
expense of $11.9 million for the nine months ended September 30, 2022. This category also consists of merchant processing fees, payroll
expenses for corporate employees, taxes and licenses, amortization expense and legal and professional fees. During the nine months
ended September 30, 2023, the Company had a decrease of approximately $1.6 million in general and administrative expenses, primarily
related to the decrease in stock-based compensation costs referenced above and a Company-wide strategic reduction in costs partially
offset by an increase due to WorkSimpli dividends paid during the nine months ended September 30, 2023.
(iii)
Other operating expenses:
This consists of rent and lease expense, insurance, office supplies and software subscriptions, royalty expense and bank charges.
During the nine months ended September 30, 2023, the Company had a decrease of approximately $436 thousand, or 9%, primarily related
to decreases in office supplies and software subscriptions.
(iv)
Goodwill impairment charge:
During the nine months ended September 30, 2022, the Company recorded a $2.7 million goodwill
impairment charge related to a decline in the estimated fair value of Cleared as a result of a decline in the Cleared financial projections.
These
decreases in operating expenses were partially offset by increases in the following:
(i)
Customer service expenses:
This consists of rent, insurance, payroll and benefit expenses related to the Company’s customer service department located
in South Carolina and Puerto Rico. During the nine months ended September 30, 2023, the Company had an increase of approximately
$2.1 million, or 63%, primarily related to increases in headcount in the Company’s customer service department.
(ii)
Development costs: This
mainly relates to third-party technology services for developing and maintaining our online platforms. During the nine months ended
September 30, 2023, the Company had an increase of approximately $2.1 million, or 108%, primarily resulting from technology platform
improvements and amortization expense.
(iii)
Change in fair value of
contingent consideration: During the nine months ended September 30, 2022, the Company recorded
a $2.5 million reduction to the Cleared contingent consideration as a result of the remeasurement of the fair value.
Interest
expense, net. Interest expense, net consists of interest expense related to the Avenue Facility, notes payable and the Series B Preferred
Stock for the nine months ended September 30, 2023 and interest accrued on the Series B Preferred Stock for the nine months ended September
30, 2022. Interest expense increased by approximately $1.5 million during the nine months ended September 30, 2023 as compared to the
nine months ended September 30, 2022.
(Loss)
gain on debt extinguishment. The Company recorded a $325 thousand loss on debt extinguishment related to the repayment of the CRG Financial
loan during the nine months ended September 30, 2023 due to a prepayment penalty and various fees associated with the CRG Financial loan.
The Company recorded a $63 thousand gain on debt forgiveness of Paycheck Protection Program (“PPP”) loans during the nine
months ended September 30, 2022.
36
Working
Capital
September 30, 2023
December 31, 2022
Current assets
$ 24,886,286
$ 11,311,357
Current liabilities
32,521,927
31,374,151
Working capital
$ (7,635,641 )
$ (20,062,794 )
Working
capital increased by approximately $12.4 million during the nine months ended September 30, 2023. The increase in current assets is primarily
attributable to an increase in cash of approximately $11.3 million as a result of the Avenue Facility, an increase in accounts receivable
of $1.6 million and an increase in other current assets of $617 thousand. Current liabilities increased by $1.1 million, which was primarily
attributable to an increase in accounts payable and accrued expenses of $2.9 million and an increase in deferred revenue of $692 thousand,
partially offset by a decrease in notes payable of $2.4 million.
Liquidity
and Capital Resources
Nine Months Ended September 30,
2023
2022
Net cash provided by (used in) operating activities
$ 3,106,602
$ (20,966,110 )
Net cash used in investing activities
(6,516,645 )
(12,134,718 )
Net cash provided by (used in) financing activities
14,739,416
(2,390,388 )
Net increase (decrease) in cash
11,329,373
(35,491,216 )
Since
inception, the Company has funded operations through the collections from revenues provided by the sales of its products, issuances of
common and preferred stock, receipt of loans and advances from officers and directors, and the issuance of convertible notes to third-party
investors. Rising interest rates and inflation may increase the cost of capital and make it more difficult for us to access capital markets.
Net
cash provided by operating activities increased by $24.1 million to $3.1 million for the nine months ended September 30, 2023, as compared
with net cash used in operating activities of approximately $21.0 million for the nine months ended September 30, 2022. The increase
in net cash provided by operating activities was primarily related to the decrease in the Company’s net loss of $18.8 million to
$14.6 million for the nine months ended September 30, 2023, as compared with $33.4 million for the nine months ended September 30, 2022.
Other significant factors contributing to net cash provided by operating activities during the nine months ended September 30, 2023,
include $8.8 million in non-cash stock-based compensation charges, $5.4 million in non-cash depreciation and amortization, a net increase
in accounts payable, accrued expenses and other operating activities of $4.6 million, a $325 thousand loss on debt extinguishment and
an increase in deferred revenue of $692 thousand. Net cash used in operating activities for the nine months ended September 30, 2022,
was driven primarily by the net loss of approximately $33.4 million (inclusive of $11.9 million in non-cash, stock-based compensation
charges), an increase in inventory of $2.1 million due to timing of purchases, an increase in accounts receivable of $1.6 million and
reduction in accrued expenses of $2.3 million excluding the $1.6 million accrual for the first noncontingent milestone payment related
to the Cleared acquisition due on the first anniversary of the acquisition. These decreases were partially offset by an increase in accounts
payable of $1.8 million as a result of the Company extending payables and credit terms with vendors.
Net
cash used in investing activities for the nine months ended September 30, 2023 was approximately $6.5 million, as compared with approximately
$12.1 million for the nine months ended September 30, 2022. Net cash used in investing activities for the nine months ended September
30, 2023, was due to cash paid for capitalized software costs of approximately $6.3 million, cash paid for the purchase of intangible
assets of approximately $149 thousand and cash paid for the purchase of equipment of approximately $94 thousand. Net cash used in investing
activities for the nine months ended September 30, 2022, was due to cash paid for capitalized software costs of approximately $6.7 million,
cash paid for the purchase of the ResumeBuild brand of approximately $4.0 million, cash paid for the Cleared acquisition of approximately
$1.0 million and cash paid for the purchase of equipment of $379 thousand.
Net
cash provided by financing activities for the nine months ended September 30, 2023 was approximately $14.7 million as compared with net
cash used in financing activities of approximately $2.4 million for the nine months ended September 30, 2022. During the nine months
ended September 30, 2023, net cash provided by financing activities consisted of: (1) $19.5 million in net proceeds received from the
Avenue Facility, (2) $2.3 million in proceeds received from notes payable and (3) $900 thousand in net proceeds received for the sale
of common stock under the ATM Sales Agreement (as defined below). These factors contributing to net cash provided by financing activities
were partially offset by repayments of notes payable of approximately $5.0 million net of a $325 thousand loss on debt extinguishment
on the CRG Financial loan, preferred stock dividends of approximately $2.3 million, net payments made related to adjustments in the membership
interest units of WorkSimpli of approximately $306 thousand, contingent consideration payments made related to the ResumeBuild brand
acquisition of approximately $188 thousand and distributions to non-controlling interest of $108 thousand. Net cash used in financing
activities for the nine months ended September 30, 2022, consisted of preferred stock dividends of $2.3 million, distributions to non-controlling
interest of $108 thousand and contingent consideration payments made related to the ResumeBuild acquisition of $94 thousand, partially
offset by proceeds from the exercise of options and warrants of $129 thousand and proceeds received from the sale of a portion of the
Company’s membership interest in WorkSimpli of $12 thousand.
37
Liquidity
and Capital Resources Outlook
As
of September 30, 2023, the Company has an accumulated deficit approximating $209.8 million and has experienced significant losses from
its operations. To date, the Company has been funding operations primarily through the sales of its products, issuance of common and
preferred stock and through loans and advances from officers and directors. Our primary short-term and long-term requirements for liquidity
and capital are for customer acquisitions, funding business acquisitions and investments we may make from time to time, working capital
including our noncancelable operating lease obligations, noncontingent consideration, capital expenditures and general corporate purposes.
The Company has a current cash balance of approximately $12.9 million as of the filing date.
On
March 21, 2023, the Company entered into and closed on a Credit Agreement, and a supplement to the Credit Agreement with Avenue. The
Credit Agreement provides for a convertible senior secured credit facility of up to an aggregate amount of $40 million, comprised of
the following: (1) $15 million in term loans funded at closing, (2) $5 million of additional committed term loans which the Company received
on September 26, 2023 under the Avenue First Amendment and (3) $20 million of additional uncommitted term loans, collectively referred
to as the “Avenue Facility”. The Avenue Facility matures on October 1, 2026. The Company issued Avenue warrants
to purchase $1.2 million of the Company’s common stock at an exercise price of $1.24, subject to adjustments. In addition, Avenue
may convert up to $2 million of the $15 million in term loans funded at closing into shares of the Company’s common stock at any
time while the loans are outstanding, at a price per share equal to $1.49. Proceeds from the Avenue Facility were used to repay
the Company’s outstanding notes payable balances with CRG Financial and are expected to be used for general corporate purposes.
During
the nine months ended September 30, 2023, the Company received proceeds of $2 million under a $2.5 million loan facility with CRG Financial,
maturing on December 15, 2023. The loan facility includes interest of 12%. The Company repaid the $2 million outstanding loan balance
on March 21, 2023 with the proceeds received from the Avenue Facility and recorded a $325 thousand loss on debt extinguishment due to
a prepayment penalty and various fees associated with the CRG Financial loan. As of both September 30, 2023 and December 31, 2022, the
outstanding balance was $0 related to the CRG Financial loan.
During
the nine months ended September 30, 2023, the Company received proceeds of $348 thousand under a 10-month financing agreement with Arthur
J. Gallagher Risk Management Services, LLC. The terms of the agreement include finance fees in the amount of $13 thousand. As of September
30, 2023 and December 31, 2022, the outstanding balance was $315 thousand and $0, respectively, and is included in notes payable, net,
on the accompanying unaudited condensed consolidated balance sheet.
In
October 2022, the Company received proceeds of $976 thousand under a 12-month working capital loan with Amazon. The terms of the loan
include interest in the amount of $62 thousand. As of September 30, 2023 and December 31, 2022, the outstanding balance was $111 thousand
and $976 thousand, respectively, and is included in notes payable, net, on the accompanying unaudited condensed consolidated balance
sheet.
In
November 2022, the Company received proceeds of $1.9 million under two 10-month working capital loans with Balanced Management. The terms
of the loans include loan origination fees in the amount of $60 thousand and total interest of $840 thousand. As of September 30, 2023
and December 31, 2022, the outstanding balance was $0 and $1.821 million, respectively, and is included in notes payable, net, on the
accompanying unaudited condensed consolidated balance sheet.
On
June 8, 2021, the Company filed a shelf registration statement on Form S-3 under the Securities Act, which was declared effective on
June 22, 2021 (the “2021 Shelf”). Under the 2021 Shelf at the time of effectiveness, the Company originally had the
ability to raise up to $150 million by selling common stock, preferred stock, debt securities, warrants, and units. In conjunction
with the 2021 Shelf, the Company also entered into an At Market Issuance Sales Agreement (the “ATM Sales Agreement”)
with B. Riley Securities, Inc. and Cantor Fitzgerald & Co. relating to the sale of its common stock. In accordance with the
terms of the ATM Sales Agreement, the Company may, but is not obligated to, offer and sell, from time to time, shares of common
stock, through or to the Agents, acting as agent or principal. Sales of common stock, if any, will be made by any method permitted
that is deemed an “at the market offering” as defined in Rule 415 under the Securities Act. On March 22, 2023, the date
the Company filed its Annual Report on Form 10-K for the fiscal year ended December 31, 2022, the Company became subject to the
offering limits in General Instruction I.B.6 of Form S-3 (i.e., the “baby shelf limitations”). As a result of the baby
shelf limitations, the Company was only able to offer and sell shares of common stock having an aggregate offering price of up to
$18.435 million pursuant to the ATM Sales Agreement, and it filed a prospectus supplement with the SEC to that effect on March 27,
2023. In June 2023, the Company’s public float increased above $75.0 million. As a result, the Company is no longer subject to
the baby shelf limitations. The Company filed another prospectus supplement with the SEC to that effect on June 29, 2023. As of
September 30, 2023, the Company has $58.6 million available under the ATM Sales Agreement. In
October and November 2023, the Company sold 82 9,8 86 shares of common stock under the
ATM Sales Agreement and net proceeds received were $5.3 million.
38
The
Company’s continued operations are dependent upon obtaining an increase in its sales volumes which the Company has been successful
in achieving to date. However, there can be no assurances that we will continue to be successful in increasing revenues, improving operational
efficiencies or that financing will be available or, if available, that such financing will be available under favorable terms.
The
Company reviewed its forecasted operating results and sources and uses of cash used in management’s assessment, which included
the available financing and consideration of positive and negative evidence impacting management’s forecasts, market, and industry
factors. The Company’s continuance as a going concern is highly dependent on its future profitability and on the on-going support
of its stockholders, affiliates, and creditors. Based on these circumstances, management has determined that these conditions raise substantial
doubt about the Company’s ability to continue as a going concern.
The
Company has begun to implement strategies to strengthen revenues and improve operational efficiencies across the business and is significantly
curtailing expenses, however, these strategies do not mitigate the substantial doubt about the Company’s ability to continue as
a going concern. Management believes that the overall market value of the telehealth industry is positive and that it will continue to
drive interest in the Company.
Critical
Accounting Policies and Estimates
Our
significant accounting policies are more fully described in the notes to our unaudited condensed consolidated financial statements. We
believe that the accounting policies below are critical for one to fully understand and evaluate our financial condition and results
of operations.
Revenue
Recognition
The
Company records revenue under the adoption of ASC 606, Revenue from Contracts with Customers , by analyzing exchanges with its
customers using a five-step analysis:
1.
Identify the contract
2.
Identify performance obligations
3.
Determine the transaction price
4.
Allocate the transaction price
5.
Recognize revenue
For
the Company’s product-based contracts with customers, the Company has determined that there is one performance obligation, which
is the delivery of the product; this performance obligation is transferred at a discrete point in time. The Company generally records
sales of finished products once the customer places and pays for the order, with the product being simultaneously shipped by a third-party
fulfillment service provider. In all cases, delivery is considered to have occurred when the customer obtains control, which is usually
commensurate upon shipment of the product. In the case where delivery is not commensurate upon shipment of the product, recognition of
revenue is deferred until that time. In the case of its product-based contracts, the Company provides a subscription sensitive service
based on the recurring shipment of products. The Company records the related revenue under the subscription agreements subsequent to
receiving the monthly product order, recording the revenue at the time it fulfills the shipment obligation to the customer.
For
its product-based contracts with customers, the Company records an estimate for provisions of discounts, returns, allowances, customer
rebates, and other adjustments for its product shipments and are reflected as contra revenues in arriving at reported net revenues. The
Company’s discounts and customer rebates are known at the time of sale; correspondingly, the Company reduces gross product sales
for such discounts and customer rebates. The Company estimates customer returns and allowances based on information derived from historical
transaction detail and accounts for such provisions, as contra revenue, during the same period in which the related revenues are earned.
The Company has determined that the population of its product-based contracts with customers are homogenous, supporting the ability to
record estimates for returns and allowances to be applied to the entire product-based portfolio population. Customer discounts, returns
and rebates on telehealth revenues approximated $696 thousand and $1.1 million during the three months ended September 30, 2023 and 2022,
respectively. Customer discounts, returns and rebates on telehealth revenues approximated $1.5 million and $4.2 million during the nine
months ended September 30, 2023 and 2022, respectively.
39
The
Company, through its majority-owned subsidiary WorkSimpli, offers a subscription-based service providing a suite of software applications
to its subscribers, principally on a monthly subscription basis. The software suite allows the subscriber/user to convert almost any
type of document to another electronic form of editable document, providing ease of editing. For these subscription-based contracts with
customers, the Company offers an initial 14-day trial period which is billed at $1.95, followed by a monthly subscription, or a yearly
subscription to the Company’s software suite dependent on the subscriber’s enrollment selection. The Company has estimated
that there is one product and one performance obligation that is delivered over time, as the Company allows the subscriber to access
the suite of services for the time period of the subscription purchased. The Company allows the customer to cancel at any point during
the billing cycle, in which case the customer’s subscription will not be renewed for the following month or year depending on the
original subscription. The Company records the revenue over the customer’s subscription period for monthly and yearly subscribers
or at the end of the initial 14-day service period for customers who purchased the initial subscription, as the circumstances dictate.
The Company offers a discount for the monthly or yearly subscriptions being purchased, which is deducted at the time of payment at the
initiation of the contract term; therefore the Contract price is fixed and determinable at the contract initiation. Monthly and annual
subscriptions for the service are recorded net of the Company’s known discount rates. Customer discounts and allowances on WorkSimpli
revenues approximated $865 thousand and $710 thousand during the three months ended September 30, 2023 and 2022, respectively. Customer
discounts and allowances on WorkSimpli revenues approximated $2.6 million and $1.7 million during the nine months ended September 30,
2023 and 2022, respectively.
As
of September 30, 2023 and December 31, 2022, the Company has accrued contract liabilities, as deferred revenue, of approximately $6.2
million and $5.5 million, respectively, which represent the following: (1) obligations for products which the customer has not yet obtained
control due to delivery not commensurate upon shipment of the product, (2) obligations on WorkSimpli in-process monthly or yearly contracts
with customers and (3) a portion attributable to the yet to be recognized WorkSimpli initial 14-day trial period collections.
Capitalized
Software Costs
The
Company capitalizes certain internal payroll costs and third-party costs related to internally developed software and amortizes these
costs using the straight-line method over the estimated useful life of the software, generally three years. The Company does not sell
internally developed software other than through the use of subscription service. Certain development costs not meeting the criteria
for capitalization, in accordance with ASC 350-40 , Internal-Use Software , are expensed as incurred. As of September 30, 2023 and
December 31, 2022, the Company capitalized a net amount of $11.3 million and $8.8 million, respectively, related to internally developed
software costs which are amortized over the useful life and included in development costs on our statement of operations. The increase
in capitalized software costs of $2.5 million or 28%, is primarily attributable to costs incurred related to development efforts of our
LifeMD PC platform.
Goodwill
and Intangible Assets
Goodwill
represents the excess of the purchase price over the fair value of the net tangible and intangible assets acquired in a business combination.
Goodwill is not amortized but is tested for impairment annually or more frequently, if events or changes in circumstances indicate that
the asset may be impaired. Goodwill in the amount of $8.0 million was recognized in conjunction with the Cleared acquisition. The Company
recorded an $8.0 million goodwill impairment charge and an $827 thousand intangible asset impairment charge during the year ended December
31, 2022 related to a decline in the estimated fair value of Cleared as a result of a decline in the Cleared financial projections (see
Note 3).
Other
intangible assets are comprised of: (1) the ResumeBuild brand, (2) a customer relationship asset, (3) the Cleared trade name, (4) Cleared
developed technology, (5) a purchased license and (6) two purchased domain names. During the year ended December 31, 2022, the Company
recorded an $827 thousand impairment loss related to a decline in the estimated fair value of the Cleared customer relationship intangible
asset with an original cost of $919 thousand and accumulated amortization of $92 thousand. Other intangible assets are amortized over
their estimated lives using the straight-line method. Costs incurred to renew or extend the term of recognized intangible assets are
capitalized and amortized over the useful life of the asset.
Impairment
of Long-Lived Assets
Long-lived
assets include equipment and capitalized software. Long-lived assets are reviewed for impairment whenever events or changes in circumstances
indicate that the carrying amount of an asset may not be recoverable. If such assets are considered to be impaired, an impairment is
recognized as the amount by which the carrying amount of the assets exceeds the estimated fair values of the assets. As of September
30, 2023 and December 31, 2022, the Company determined that no events or changes in circumstances existed that would indicate any impairment
of its long-lived assets.
Recently
Adopted Accounting Standards
In
June 2016, the Financial Accounting Standards Board
(“FASB”) issued Accounting Standards Update (“ASU”) No. 2016-13, Financial
Instruments - Credit Losses (Topic 326) Measurement of Credit Losses on Financial Instruments , which requires an entity to utilize
the current expected credit loss (“CECL”) impairment model to estimate its lifetime “expected credit loss” and
record an allowance that is deducted from the amortized cost basis of the financial assets and certain other instruments, including but
not limited to available-for-sale debt securities. Credit losses relating to available-for-sale debt securities are recorded through
an allowance for credit losses. ASU 2016-13 requires a cumulative effect adjustment to the balance sheet as of the beginning of the first
reporting period in which the guidance is effective. In November 2019, the FASB issued ASU 2019-10, Financial Instruments—Credit
Losses (Topic 326), Derivatives and Hedging (Topic 815) and Leases (Topic 842): Effective Dates , which defers the effective date
of ASU 2016-13 to fiscal years beginning after December 15, 2022 for all entities except SEC reporting companies that are not smaller
reporting companies. The Company adopted ASU 2016-13 as of January 1, 2023. The adoption did not have a material impact on the
Company’s financial statements.
40
In
October 2021, the FASB issued ASU No. 2021-08, Business Combinations (Topic 805); Accounting for Contract Assets and Contract Liabilities
from Contracts with Customers . This new guidance affects all entities that enter into a business combination within the scope of
ASC 805-10. Under this new guidance, the acquirer should determine what contract assets and/or liabilities it would have recorded under
ASC 606, Revenue from Contracts with Customers , as of the acquisition date, as if the acquirer had entered into the original contract
at the same date and on the same terms as the acquirer. Under current U.S. GAAP, contract assets and contract liabilities acquired in
a business combination are recorded by the acquirer at fair value. The Company adopted ASU 2021-08 as of January 1, 2023. The adoption
did not have a material impact on the Company’s financial statements.
Item
3. Quantitative and Qualitative Disclosures about Market Risk
As
a smaller reporting company, we are not required to provide the information required by this Item.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.