Item 1A. Risk Factors
Item
1A. Risk Factors
For
our mobile marketing business, see risk factors included in our Annual Report on Form 10-K for the year ended December 31, 2014
filed on April 15, 2015.
Risk
Factors Associated with COVID-19
The
extent to which the coronavirus (“COVID-19”) outbreak impacts our business, results of operations and financial condition
will depend on future developments, which cannot be predicted.
The
COVID-19 pandemic has caused us to modify our business practices (including employee travel, employee work locations, and cancellation
of physical participation in meetings, events and conferences), and we may take further actions as may be required by government
authorities or that we determine are in the best interests of our employees, customers and business partners. There is no certainty
that such measures will be sufficient to mitigate the risks posed by the virus or otherwise be satisfactory to government authorities.
The
extent to which COVID-19 impacts our business, results of operations and financial condition will depend on future developments,
which are uncertain and cannot be predicted, including, but not limited to:
●
the
duration and scope of the pandemic;
●
governmental,
business and individual actions taken in response to the pandemic and the impact of those actions on global economic activity;
●
the
actions taken in response to economic disruption;
●
the
impact of business disruptions;
●
the
increase in business failures that we may utilize as industry partners and the customers we serve;
●
uncertainty
as to the impact or staff availability during and post the pandemic; and
●
our
ability to provide our services, including as a result of our employees or our customers and suppliers working remotely and/or
closures of offices and facilities.
Even
after the coronavirus outbreak has subsided, we may continue to experience materially adverse impacts to our business as a result
of its global economic impact, including any recession that has occurred or may occur in the future.
Risk
Factors Associated with the Cannabis Industry
Marijuana
remains illegal under United States federal law
Marijuana
is a Schedule-I controlled substance under the Controlled Substances Act and is illegal under federal law. It remains illegal
under United States federal law to grow, cultivate, sell or possess marijuana for any purpose or to assist or conspire with those
who do so. Additionally, 21 U.S.C. 856 makes it illegal to “knowingly open, lease, rent, use, or maintain any place, whether
permanently or temporarily, for the purpose of manufacturing, distributing, or using any controlled substance.” Even in
those states in which the use of marijuana has been authorized, its use remains a violation of federal law. Since federal law
criminalizing the use of marijuana is not pre-empted by state laws that legalize its use, strict enforcement of federal
law regarding marijuana would likely result in the Company’s clients’ inability to proceed with their operations,
which would adversely affect demands for the Company’s products.
Further
legislative development beneficial to the operations of the Company is not guaranteed
The
success of the Company’s business depends on the continued development of the cannabis industry and the activity of commercial
business and government regulatory agencies within the industry. The continued development of the cannabis industry is dependent
upon continued legislative and regulatory authorization of cannabis at the state level and a continued laissez-faire approach
by federal enforcement agencies. Any number of factors could slow or halt progress in this area. Further regulatory progress beneficial
to the industry cannot be assured. While there may be ample public support for legislative action, numerous factors impact the
legislative and regulatory process, including election results, scientific findings or general public events. Any one of these
factors could slow or halt progressive legislation relating to cannabis and the current tolerance for the use of cannabis by consumers,
which could adversely affect demand for the Company’s product and its operations.
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The
cannabis industry could face strong opposition from other industries
The
Company believes that established businesses in other industries may have a strong economic interest in opposing the development
of the cannabis industry. Cannabis may be seen by companies in other industries as an attractive alternative to their products,
including recreational marijuana as an alternative to alcohol, and medical marijuana as an alternative to various commercial pharmaceuticals.
Many industries that could view the emerging cannabis industry as an economic threat are well established, with vast economic
and federal and state lobbying resources. It is possible that companies within these industries could use their resources to attempt
to slow or reverse legislation legalizing cannabis. Any inroads these companies make in halting or impeding legislative initiatives
that would be beneficial to the cannabis industry could have a detrimental impact on the Company’s clients and, in turn
on the Company’s operations.
Changing
legislation and evolving interpretations of law
Laws
and regulations affecting the medical and adult-use marijuana industry are constantly changing, which could detrimentally affect
the Company’s clients and, in turn, the Company’s operations. Local, state and federal marijuana laws and regulations
are broad in scope and subject to evolving interpretations, which could require the Company’s clients and thus the Company
itself to incur substantial costs associated with modification of operations to ensure such clients’ compliance. In addition,
violations of these laws, or allegations of such violations, could disrupt the Company’s clients’ business and result
in a material adverse effect on the Company’s operations. In addition, it is possible that regulations may be enacted in
the future that will limit the amount of cannabis growth or related products that the Company’s commercial clients are authorized
to produce. The Company cannot predict the nature of any future laws, regulations, interpretations or applications, nor can it
determine what effect additional governmental regulations or administrative policies and procedures, when and if promulgated,
could have on its operations.
Banking
regulations could limit access to banking services
Since
the use of marijuana is illegal under federal law, there is a compelling argument that banks cannot lawfully except for deposit
funds from businesses involved with marijuana. Consequently, businesses involved in the cannabis industry often have trouble finding
a bank willing to accept their business. The inability to open bank accounts may make it difficult for the Company’s clients
to operate and their reliance on cash can result in a heightened risk of theft, which could harm their businesses and, in turn,
harm the Company’s business. Additionally, some courts have denied marijuana-related businesses bankruptcy protection, thus,
making it very difficult for lenders to recoup their investments, which may limit the willingness of banks to lend to the Company’s
clients and to the Company itself.
Insurance
risks
In
the United States, many marijuana-related businesses are subject to a lack of adequate insurance coverage. In addition, many insurance
companies may deny claims for any loss relating to marijuana or marijuana-related operations based on their illegality under federal
law, noting that a contract for an illegal transaction is unenforceable.
FDA
regulation of marijuana and the possible registration of facilities where medical marijuana is grown could negatively affect the
cannabis industry which would directly affect our financial condition.
Should
the federal government legalize marijuana for medical use, it is possible that the U.S. Food and Drug Administration (FDA) would
seek to regulate it under the Food, Drug and Cosmetics Act of 1938. Additionally, the FDA may issue rules and regulations including
cGMPs (certified good manufacturing practices) related to the growth, cultivation, harvesting and processing of medical marijuana.
Clinical trials may be needed to verify efficacy and safety. It is also possible that the FDA would require that facilities where
medical marijuana is grown be registered with the FDA and complies with certain federally prescribed regulations. In the
event that some or all of these regulations are imposed, we do not know what the impact would be on the medical marijuana industry,
what costs, requirements and possible prohibitions may be enforced. If we are unable to comply with the regulations and or registration
as prescribed by the FDA, we may be unable to continue to operate their and our business in its current form or at all.
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.