−Removed: are a developing player in the mobile marketing and loyalty industry, providing cutting-edge mobile marketing solutions, rewards
+Added: October 25, 2019, Resonate Blends, Inc.
+Added: (Formerly Textmunication Holdings Inc.) announced its entry into the cannabis industry
+Added: by acquiring Resonate Blends LLC (“Resonate”
+Added: or the “Company”);
+Added: a California-based cannabis wellness
+Added: lifestyle product company built on a proprietary system of experiential targets.
+Added: Resonate is building a brand-focused vertically
+Added: integrated cannabis organization offering trusted brands of consistent quality.
+Added: The Company also acquired Entourage Labs LLC (“Entourage
+Added: Labs”), a sister company of Resonate.
+Added: Entourage Labs is the Intellectual Property (IP) subsidiary of Resonate.
+Added: in Calabasas, California, Resonate Blends, Inc.
+Added: is a cannabis holding company centered on valued-added holistic Wellness and Lifestyle
+Added: The company’s strategy is to ignite future growth by building a purpose-driven portfolio of research organizations,
+Added: innovative and emerging brands, and retail channels.
+Added: The holding company’s focus is finding mutual value between product
+Added: and consumer by optimizing quality, supply chain resources and financial performance.
+Added: The Company offers a family of premium cannabis-based
+Added: products of consistent quality based on unique formations calibrated to Resonate Blends effects system in what we believe is the
+Added: industry gold standard in user experience.
+Added: Company believes the greatest long-term value creation in the Cannabis industry will be in the establishment of high quality and
+Added: consistent consumer brands.
+Added: Resonate hopes to become a national leader through its vision in creating a family of brands designed
+Added: specifically to support the industry.
+Added: the Resonate Blends product family, is based around a comprehensive system of interconnected experience targets that allow people
+Added: to select the products that best fit their lifestyle and health objectives.
+Added: Koan products are dedicated to the efficacy and precision
+Added: of functional experience targets across a broad range of product categories.
+Added: are currently finalizing development in cooperation with an award-winning strategic partner in preparation for the launch of our
+Added: first product line of six products.
+Added: We believe that these multi-use products will deliver specific, predictable, reliable,
+Added: effects in a format that is completely unique in the industry.
+Added: We have formalized contracts with our logistical and marketing
+Added: partners, and we are on target for our upcoming product release.
+Added: This release will be followed before year end with our second
+Added: product line that is already in full development.
+Added: holding company, Resonate Blends, Inc., is now comprised of Resonate Blends LLC, the cannabis operations and product development
+Added: side of the company.
+Added: Entourage Labs LLC is our Intellectual Property (IP) subsidiary, and Textmunication, Inc.
+Added: is our mobile marketing
+Added: subsidiary for the health, fitness and wellness sectors.
+Added: Textmunication
+Added: is a developing player in the mobile marketing and loyalty industry, providing cutting-edge mobile marketing solutions, rewards
and loyalty to our clients.
3 unchanged sentences
tools in mobile marketing, rewards, paperless redemption and loyalty.
−Removed: the past 4 years, we have grown to over 765 clients and more than 950 different locations in the United States and Canada.
−Removed: have achieved this with an expanded focus on a variety of industries, including restaurants, retailers, entertainment venues and
−Removed: other partnership opportunities.
−Removed: We are looking to open new SMS markets in Europe and Asia based on new client relationships.
−Removed: We have decided to focus our energy on the gym, health and fitness club market.
−Removed: However, we are also working with Quick Service
−Removed: Restaurants (QSR), Beauty/Tanning salons, hospitality, entertainment, digital marketing and sporting events.
−Removed: Our new Smart Automated
−Removed: Messaging (SAM) platform is fully operational and has completely replaced our legacy software platform.
−Removed: The SAM platform has the
−Removed: capacity to bring on several thousand new clients while adding new functionality such as Rich Communication Services (RCS) and
−Removed: Artificial Intelligence (AI).
−Removed: We will be introducing RCS to SAM in April 2019 and the AI functionality in the
−Removed: second half of 2019.
−Removed: new software platform provides a powerful nonintrusive and valued-added engagement tool capable of delivering more than one billion
−Removed: SMS per month.
−Removed: CIOReview Magazine recognized Textmunication as one of the “Top 20 Most Promising Digital Marketing Solution
−Removed: Providers”
−Removed: in its annual 2018 edition.
−Removed: We offer cutting-edge technology with upcoming solutions such as Rich Communication
−Removed: Services (RCS).
−Removed: We were chosen as an early adopter of RCS by aleading mobile messaging provider, OpenMarket, which could
−Removed: create a paradigm shift in the text messaging world with rich images, videos, chat box features and multi-media in a single text.
−Removed: have built an advanced “Communication Platform as a Service”
−Removed: (CPaaS) backbone enabling developers to add real-time
−Removed: communication features in their own applications without needing to build backend infrastructure and interfaces.
−Removed: We are working
−Removed: to develop “Messaging as a Platform”
−Removed: A MaaP platform combines advanced messaging with standardized interfaces
−Removed: to plugins creating a richer experience for consumers, such as RCS.
−Removed: Textmunication is targeting its RCS solution for April
−Removed: Textmunication expanded its White Label program allowing companies of all sizes to implement an “out-of-the-box”
−Removed: solution “Powered by Textmunication”.
−Removed: In addition to White Label, the company offers standalone Application Programming
−Removed: Interfaces or APIs, integrated API solutions and non-integrated services.
−Removed: development is a major focus for 2019.
−Removed: We can produce a new API in 2-4 weeks for each new client.
−Removed: We now have 7 of the
−Removed: top 8 Health Club Management Software (CMS) companies using our integrated SMS fitness solution.
−Removed: There is no other automated health
−Removed: and fitness solution offering a completed end-to-end solution similar to ours.
−Removed: We now have access to more than 25,000 health clubs
−Removed: in North America and will focus on converting new clubs to our solution in the next 12 months.
−Removed: adding RCS and AI, we can add customer value and higher priced solutions to any vertical we are pursuing.
−Removed: The evolution of SMS
−Removed: into RCS will establish Textmunication as an innovator of new technology and upgraded services.
−Removed: We are pursuing AI assets to add
−Removed: to SAM which will establish us as a pure technology company with an advanced communication platform.
−Removed: We feel the transformation
−Removed: into a technology company with AI will open new revenue streams and add value to our technology assets.
−Removed: have also entered into the IT consulting business through our acquisition of a minority interest in Aspire Consulting, LLC.
−Removed: plan to assist our controlling partner in the development of this consulting business in addition to improving the market position
−Removed: of our mobile marketing business.
−Removed: principal executive office is located at 1940 Contra Costa Blvd.
−Removed: Pleasant Hill, CA 94523 and our telephone number is (925-777-2111).
+Added: the past 4 years, our mobile marketing business has not been able to generate sufficient revenue to be able to sustain administrative
+Added: expenses and has been unable to raise sufficient capital from the public market for the current and future competitive environment.
+Added: The board of directors, with the leadership of our new CEO, has decided to change the company’s business focus to the cannabis
+Added: industry and has plans to dispose of the mobile marketing business.
+Added: This determination of the board of directors has been based
+Added: on evaluating various strategic alternatives and conducting an extensive review of our financial condition, results of operations
+Added: and business prospects, that attempting to raise additional capital, continuing to operate as a going concern was not reasonably
+Added: likely to create greater value for our stockholders pursuing the mobile business model.
+Added: Company submitted the required information to affect a new corporate name and stock symbol change to Financial Industry Regulatory
+Added: Authority (FINRA).
+Added: On December 16, 2019, the new corporate name was announced as Resonate Blends, Inc.
+Added: and its common stock now
+Added: trades on the OTCQB under the symbol “KOAN”, a symbol named after the Company’s upcoming product brand.
+Added: Consulting Group LLC, an IT Services firm out of Gaithersburg, Maryland is no longer in the holding company as of October 25,
+Added: principal executive office is located at 26565 Agoura Road, Suite 200, Calabasas, CA 91302 and our mobile marketing offices are
+Added: located at 1940 Contra Costa Blvd.
+Added: Pleasant Hill, CA 94523.
+Added: Our executive telephone number is (571) 888-0009 and our mobile marketing
+Added: main number is (800) 677-7003.
+Added: Product Business
+Added: in Calabasas, California, Resonate Blends, Inc.
+Added: is a cannabis holding company centered on developing and acquiring proprietary
+Added: branded holistic Wellness and Lifestyle products.
+Added: The company strategy is to ignite future growth by building a portfolio of research
+Added: organizations, innovative and emerging brands, and retail channels.
+Added: The Company will soon launch a family of premium cannabis-based
+Added: products based on proprietary formations calibrated to its Resonate Blends Effects System, the foundation of its core ethos—to
+Added: offer quality consumer cannabis plant-based products that deliver on their promise.
+Added: Blends started with a simple mission —
+Added: to demystify cannabis for the consumer.
+Added: The Resonate Effects System was developed
+Added: to make Cannabis plant-based products understandable, accessible and predictable to support the Wellness lifestyle.
+Added: Resonate Blends
+Added: empowers people to optimize their lifestyle by developing proprietary and innovative branded products built on the science of
+Added: plant medicine that best fit their personal needs.
+Added: Company believes the greatest long-term value creation in the Cannabis industry will be in the establishment of high-quality consumer
+Added: brands that deliver the expected experience.
+Added: As cultivation, supplies and services become quickly commoditized, value added brands
+Added: represent the best opportunity for Resonate Blends and its shareholders to support and benefit from the growth expected in the
+Added: Cannabis industry.
+Added: In support of this philosophy, we believe the Company represents the best-in-class vision on how to create
+Added: a family of brands designed specifically to support the personal needs of the consumer as the Industry continues to evolve from
+Added: an underground business to a national consumer facing products business.
+Added: Resonate’s
+Added: growth strategy is to create an ecosystem of companies, investments and research that all support the Resonate System.
+Added: to being product brand focused, the Company plans to incubate and integrate synergistic companies and partners.
+Added: Using the Resonate
+Added: System as its lens, Resonate plans to find entrepreneurial companies that support its ethos.
+Added: By vertically integrating these companies,
+Added: Resonate believes that it is able to provide consistent product quality that yields expected results and that also manages margins
+Added: and profitability at scale.
+Added: Resonate plans to launch its first
+Added: Koan brand of products in a series of infused products by Q3, but the launch is dependent upon supply chain
+Added: efficiencies which could be affected by the COVID-19 pandemic.
+Added: The initial launch will be in California with a state-wide
+Added: distribution system already assembled.
+Added: Resonate will be executing a multi-state strategy with the goal of becoming a leading
+Added: national brand once the California market is optimized.
+Added: The Company plans to strategically acquire assets and existing
+Added: businesses in the cannabis space allowing for a vertically integrated organization centered on “wellness
+Added: lifestyle”.
+Added: Blends has finalized development in cooperation with an award-winning strategic partner in preparation for the launch of our first
+Added: product line of six products.
+Added: These multi-use products deliver specific, predictable, reliable, effects in a format that is completely
+Added: unique in the industry.
+Added: The Company has formalized contracts with the leading logistical and marketing partners, and we are on
+Added: target for our upcoming product releases.
+Added: Resonate made an investment into Joiant, the
+Added: top selling CBD:THC pre-roll brand in California (according to BDS Analytics) with the option to fully acquire the company
+Added: Joiant is led by former Co-Founder of Pandora Media, Jon Kraft and Joiant Founder Lindsey Kirk, a former KIVA
+Added: Confections ambassador.
+Added: addition to preparing for the release of the Koan products, Resonate Blends is refocusing and building the holding company.
+Added: Blends’
+Added: growth strategy is to avoid investments in heavily commoditized assets and to incubate and integrate synergistic
+Added: companies and partners.
+Added: Vertical integration will occur only to support product requirements and to provide consistent product
+Added: quality that yields expected results.
+Added: a public company, Resonate Blends can rapidly speed growth through highly targeted acquisitions in the marketplace that support
+Added: and enhance organic growth.
+Added: The Company is in the process of restructuring its balance sheet to align capital raising and acquisitions
+Added: with long-term strategy which means raising and supporting long term capital versus short term capital raises.
+Added: has a joint research and development project with Vertosa, an award-winning industry leader in Nano and micro-emulsions
+Added: and the leading provider of safe, reliable emulsion bases for infused product developers.
+Added: All of Vertosa’s inactive
+Added: base materials are FDA approved and are lab tested for quality.
+Added: Vertosa’s Hemp-derived CBD Emulsion System is now certified
+Added: organic by CCOF , a United States Department of Agriculture-accredited certifier and non-profit advocacy group, and
+Added: the company has also received its Good Manufacturing Practice (GMP) certification , confirming their offerings follow regulations
+Added: promulgated by the US Food and Drug Administration and are safe, pure, and effective.
+Added: Resonate team believes that Vertosa is the idea partner to support the production of the premium lifestyle-wellness Koan product
+Added: In addition, Resonate has selected respected packaging materials suppliers, manufacturing and distribution partner.
+Added: Plan and Personnel
+Added: Resonate is planning a carefully targeted
+Added: and monitored soft product launch to dispensaries in the Los Angeles metro area.
+Added: Within 90 days, the products are expected
+Added: to be available in additional dispensary expanding around the starter hub.
+Added: However, we are dependent upon the evolving market
+Added: conditions around the COVID-19 pandemic, and the timing of our launch is based on market conditions.
+Added: We believe this plan
+Added: implementation provides maximum marketing efficiency and effectiveness as geo-targeted media can target customers of several dispensaries
+Added: The Resonate marketing plan for Koan products includes location-based programmatic content, out-of-home promotion, in
+Added: dispensary promotion, budtender training, and budtender events.
+Added: Several high-quality product launch events are also being planned.
+Added: products will also be supported by an on-going social media campaign designed by a leading agency with significant experience
+Added: in the cannabis-wellness industry.
+Added: Resonate has a Chief of Creative Design and a Marketing Director both responsible for
+Added: the marketing plans and execution of those plans.
+Added: there are a number of high-quality cannabis product manufacturers such as Candescent, Beboe, Dosist, Papa & Barkley each specialize
+Added: in several product effects or specific delivery systems.
+Added: Resonate’s Koan products are unique in both their delivery system
+Added: and their highly targeted experiences.
+Added: is a Schedule-I controlled substance under the Controlled Substances Act and is illegal under federal law.
+Added: It remains illegal
+Added: under United States federal law to grow, cultivate, sell or possess marijuana for any purpose or to assist or conspire with those
+Added: Additionally, 21 U.S.C.
+Added: 856 makes it illegal to “knowingly open, lease, rent, use, or maintain any place, whether
+Added: permanently or temporarily, for the purpose of manufacturing, distributing, or using any controlled substance.”
+Added: those states in which the use of marijuana has been authorized, its use remains a violation of federal law.
+Added: Since federal law
+Added: criminalizing the use of marijuana is not pre-empted by state laws that legalize its use, strict enforcement of federal
+Added: law regarding marijuana would likely result in the Company’s clients’
+Added: inability to proceed with their operations,
+Added: which would adversely affect demands for the Company’s products.
+Added: and regulations affecting the medical and adult-use marijuana industry are constantly changing, which could detrimentally affect
+Added: the Company’s clients and, in turn, the Company’s operations.
+Added: Local, state and federal marijuana laws and regulations
+Added: are broad in scope and subject to evolving interpretations, which could require the Company’s clients and thus the Company
+Added: itself to incur substantial costs associated with modification of operations to ensure such clients’
+Added: violations of these laws, or allegations of such violations, could disrupt the Company’s clients’
+Added: business and result
+Added: in a material adverse effect on the Company’s operations.
+Added: In addition, it is possible that regulations may be enacted in
+Added: the future that will limit the amount of cannabis growth or related products that the Company’s commercial clients are authorized
+Added: The Company cannot predict the nature of any future laws, regulations, interpretations or applications, nor can it
+Added: determine what effect additional governmental regulations or administrative policies and procedures, when and if promulgated,
+Added: could have on its operations.
+Added: the use of marijuana is illegal under federal law, there is a compelling argument that banks cannot lawfully except for deposit
+Added: funds from businesses involved with marijuana.
+Added: Consequently, businesses involved in the cannabis industry often have trouble finding
+Added: a bank willing to accept their business.
+Added: The inability to open bank accounts may make it difficult for the Company’s clients
+Added: to operate and their reliance on cash can result in a heightened risk of theft, which could harm their businesses and, in turn,
+Added: harm the Company’s business.
+Added: Additionally, some courts have denied marijuana-related businesses bankruptcy protection, thus,
+Added: making it very difficult for lenders to recoup their investments, which may limit the willingness of banks to lend to the Company’s
+Added: clients and to the Company itself.
+Added: the United States, many marijuana-related businesses are subject to a lack of adequate insurance coverage.
+Added: In addition, many insurance
+Added: companies may deny claims for any loss relating to marijuana or marijuana-related operations based on their illegality under federal
+Added: law, noting that a contract for an illegal transaction is unenforceable.
+Added: Resonate Blends does its own research
+Added: and development.
+Added: It uses third party experts to support its own efforts and controls its own formulation, designs and delivery
+Added: This company conducts research on refining effects based on the Entourage Effect and in complementary areas
+Added: of adaptogens and plant medicine.
+Added: company is protecting its formulas, designs, marketing language and digital assets through copyright and the United States Patent
+Added: and Trademark Office.
+Added: The company currently owns numerous domain names, Koan®;
+Added: The Active Ingredient is You™
+Added: and is in process with several other terms.
+Added: All of the company’s digital assets and product packaging is being copyrighted.
Marketing Business
7 unchanged sentences
This allows consumers to take their information wherever they go and learn about
−Removed: the latest buzz as soon as it is available, providing the consumer with events, deals, and messages on their cellphone via SMS
+Added: the latest buzz as soon as it is available, providing the consumer with events, deals, and messages on their cell phone
+Added: via SMS messaging.
We are a mobile marketing platform that connects the mass consumer to the content that they crave –
21 unchanged sentences
them to adjust programs at a moment’s notice.
−Removed: began providing SMA text advertising in 2009 to small businesses, including bars, salons, restaurants and medical professionals.
−Removed: We have changed our strategy and decided that instead of directing our energy on smaller businesses we will focus on larger chain
−Removed: and franchise businesses in the Gym, Health and Fitness Club market place offering unique automated solutions to help clubs communicate
−Removed: with their members and increase membership.
−Removed: In order to entrench ourselves as firmly as possible in this marketplace we have add-on
−Removed: service provided with companies that provide billing solutions to the Gym, Health & Fitness Club market place.
−Removed: relationships with the following Gym, Health & Fitness Club billing providers:
−Removed: ASF Payment Solutions, ClubSystems, ABC Financial,
−Removed: Motionsoft, Paramount Acceptance and Jonas Fitness.
−Removed: These sources have access to a combined 17,000 gyms and fitness centers.
−Removed: is a list of services that we intend to perform for the health and fitness industry:
−Removed: Leads/Inquiries
−Removed: (e.g., Text gym to 87365 for a 7-day pass)
−Removed: reminders (daily sales appointments/automated)
−Removed: Referrals/Referral
−Removed: locator & directions (e.g., find your nearest club Text zip code to 87365)
−Removed: to the club text to new members (combined w/ an offer, guest pass for a friend, personal training, and more)
−Removed: a guest (or more) free day, week or month
−Removed: training sales
−Removed: renewals (automated)
−Removed: Communication & retention :
−Removed: B-day alerts (automated)
−Removed: texts delivered to people that have not been in for a workout in 30 days.
−Removed: accounts (automated)
−Removed: accounts (automated)
−Removed: Surveys/feedback
−Removed: credit card notifications (automated)
−Removed: goal is to partner with the industry leading enterprise software providers to the Health and Fitness Industry.
−Removed: We believe the
−Removed: top five enterprise software providers in the health and fitness industry account for more than 50% of the total gyms and fitness
−Removed: centers worldwide.
−Removed: By integrating our web-based platform into the existing infrastructure of an enterprise software provider,
−Removed: we can then uniquely market our service to gyms and fitness centers on a ‘turnkey’
−Removed: We believe this provides
−Removed: a significant competitive advantage to us.
−Removed: Our monthly billing rates range between $49-$299 per club.
−Removed: Over the next 24 months
−Removed: our goal is to become an add-on component to the billing features of at least 50% of the gym billing providers so that we can
−Removed: attract as many as 5,000 Gym, Health & Fitness clubs in the US.
−Removed: We then intend to expand internationally where there are as
−Removed: many as 165,000 Gyms, Health & Fitness clubs as of 2013.
−Removed: In addition, we plan on utilizing the same strategy in the salon,
−Removed: entertainment, hospitality, sporting event and healthcare markets.
−Removed: We are also looking at new technologies and services such as
−Removed: Rich Communication Services (RCS) which will help us expand our leadership in the health and fitness market.
−Removed: Platform Features
−Removed: offer our clients a mobile marketing platform.
−Removed: We completed our new Generation 3 software platform named “Smart Automated
−Removed: Messaging”
−Removed: or SAM in 2017.
−Removed: This new platform will have the ability to send more than one billion SMS per month.
−Removed: platform offers the following:
−Removed: Coupons - Engage your customers!
−Removed: Drive in traffic and boost sales through mobile coupons delivered with expiration dates
−Removed: and unique tracking codes right to their mobile phones;
−Removed: Voting/Polls - Instantly gather invaluable customer opinions;
−Removed: no more guessing at what they want or wondering what they
−Removed: think of a product or service;
−Removed: the client can get their opinions on what they want or think, and proactively plan for success;
−Removed: Messaging - Use a promotional hook for the consumer to interact with a brand by texting to a unique keyword to download
−Removed: branded content such as video, images, ringtones and games;
−Removed: now it is easier than ever to mobilize their brand on their consumers’
−Removed: Reminders - Remind clients about appointments, anniversaries, b-days, oil changes, tune ups, and more via text;
−Removed: group and bulk mobile messaging;
−Removed: engage with those who have raised their hands and said they want to have an ongoing relationship
−Removed: with a brand via mobile;
−Removed: deliver news on products and services and provide mobile offers and coupons to drive sales which
−Removed: can include expiration dates and single use promotion codes;
−Removed: 2 Web - Mobilize the website with text messaging functionality to promote interaction with customers;
−Removed: showcase text 2
−Removed: web responses on the client’s website to have fresh user-generated content that increases the stickiness of the client’s
−Removed: Contests/Instant Contesting - make any traditional media interactive with contests that can create buzz and lead
−Removed: to further engagement;
−Removed: have concert attendees enter contests for seat upgrades, backstage passes, and more;
−Removed: generate a local
−Removed: customer database from in-location giveaways;
−Removed: Widgets/Online Forms - Textmunication supplies an online sign up page so customers can join the client’s program
−Removed: on its website or social media accounts without having to text-in;
−Removed: with the web widget gives the client the ability to obtain
−Removed: further information such as email, date of birth, gender, name, and more;
−Removed: Our APIs are fast, simple and reliable and built in such a way that they integrate with any system or application.
−Removed: Our ready-made scripts help you to connect to our gateway through your chosen programming language.
−Removed: These scripts all work
−Removed: with the HTTP API.
−Removed: We offer both Direct API and API integration through our UI.
−Removed: Both models allow for a seamless sharing of
−Removed: Our API growth will be a driving revenue factor for us going forward.
−Removed: Loyalty and rewards program for client’s customers who frequently make purchases.
−Removed: Customers register their personal
−Removed: such as mobile cell number information to the merchant through our proprietary Application on a tablet or online that they
−Removed: will use in the future when making a purchase to receive new product updates, specials and promotional merchandise.
−Removed: of our HTTP/S API:
−Removed: supports text, Unicode, binary SMS and flash messaging in the following ways:
−Removed: extended length messages;
−Removed: ringtones and logos into the correct format;
−Removed: acknowledgement and Sender ID;
−Removed: Should the message be delayed for a predefined length of time, it can be escalated to an alternative delivery
−Removed: Queuing lets you specify up to 3 prioritized queues which your messages can be sent out on;
−Removed: sending and two-way messaging.
−Removed: label - (Fully Customized Design)
−Removed: provide an all-inclusive, branded platform that delivers everything you need to create a user interface that will seamlessly appear
−Removed: and takes it much further than just the standard logo and dashboard by providing a branded SMS message system, sign-up forms,
−Removed: alerts and customized buttons.
−Removed: The merchants will never know that you didn’t build it from scratch.
−Removed: Our pricing system makes
−Removed: it simple for our white labels to maintain full control over pricing plans.
−Removed: Our white label reseller program provides a powerful
−Removed: platform for resellers rebranded as their own and pay wholesale rates and keep 100% of their profit.
−Removed: Seamless set-up within 72
−Removed: hours includes payment integration and shortcode activation with over hundred domestic and international carriers.
−Removed: Resellers set
−Removed: their own pricing plans, text credits and keywords.
−Removed: Analytics, reports and account monitoring are available for tracking customers.
−Removed: Vertical Markets are the following:
−Removed: Restaurants (Quick Service Restaurant);
−Removed: Health and Fitness;
−Removed: Entertainment
−Removed: (Casinos, Golf Courses, bowling centers, Comedy Clubs);
−Removed: marketing agencies
−Removed: relation firms
−Removed: have signed up more than 750 Gym, Health and Fitness Clubs from our relationships listed above.
−Removed: We have spent our efforts
−Removed: developing strategic partnerships in the fitness and salon sectors.
−Removed: These relationships allow us the ability to scale our business
−Removed: due to their status and control in their respective markets.
−Removed: Many of these relationships are on an exclusive basis.
−Removed: Textmunication
−Removed: has positioned itself as the SMS mobile marketing leader in both the fitness and salon markets.
−Removed: By integrating with software management
−Removed: systems, the clubs and salons using the software platform will have the SMS option easily available to them.
−Removed: Our new White Label
−Removed: program takes our strategic partnerships to the next level.
−Removed: Our White Label program is owned by our partners on the front-end
−Removed: while we support the technology and database.
−Removed: This provides a solution controlled by our partners allowing for more visibility
−Removed: to their end clients.
−Removed: Plan and Personnel
−Removed: goal is to build engaging content for potential clients to make it clear what we do and that we excel at it.
−Removed: The target audience
−Removed: for potential and existing clients is larger chain and franchise businesses in the Gym, Health and Fitness Club market.
−Removed: intend to continue marketing to small to medium businesses that have need of our services.
−Removed: objectives to meet this goal include the following:
−Removed: our website and setting up Google analytics for tracking SEO and keywords;
−Removed: up accounts for Facebook and LinkedIn for paid advertisements;
−Removed: and participating in various social media sites;
−Removed: preparing newsletters, and engaging in email campaigns;
−Removed: web seminars with attendance driven by the foregoing;
−Removed: accomplish these objectives, we will need to hire bloggers, programmers, and graphic, web and video developers.
−Removed: also need to revamp our website, purchase marketing software and materials, Google Analytics, hire IR/PR consultants, set aside
−Removed: money for conventions, and advertise for Facebook, LinkedIn and other social media.
−Removed: the past few years, the number of mobile marketing options and companies have grown rapidly.
−Removed: The markets for the products and
−Removed: services that we offer are very competitive, are rapidly evolving and have relatively low barriers to entry.
−Removed: We compete with all
−Removed: general advertising and marketing companies who eventually will want to include mobile marketing in their suite of product offerings,
−Removed: and who may develop their own similar products and compete with us for market share.
−Removed: These potential competitors may have more
−Removed: mature lines of distribution than us, be better financed than us, or may create a product offering that is superior to ours.
−Removed: of these factors can cause a competitor to take market share away from us or otherwise substantially hurt our business.
−Removed: that competition in our market is based predominantly on:
−Removed: and service components and deliverables;
−Removed: record of creating and keeping satisfied clients;
−Removed: of underlying marketing programs;
−Removed: delivery performance and customer service.
−Removed: are subject to a number of laws and regulations that affect companies generally and specifically those conducting business in
−Removed: the mobile messaging market, many of which are still evolving and could be interpreted in ways that could harm our business.
−Removed: and future laws and regulations may impede our growth.
−Removed: These regulations and laws may cover online marketing, e-mail marketing,
−Removed: telemarketing, taxation, privacy, data protection, pricing, content, copyrights, distribution, mobile communications, electronic
−Removed: contracts and other communications, consumer protection, web services, the provision of online payment services, unencumbered
−Removed: internet access to our services, the design and operation of websites, and the characteristics and quality of products and services.
−Removed: It is not clear how existing laws governing issues such as property ownership, libel, and personal privacy apply to the internet,
−Removed: e-commerce, digital content, and web services.
−Removed: Unfavorable regulations and laws could diminish the demand for our products and
−Removed: services and increase our cost of doing business.
−Removed: expect that the regulation of our industry generally will continue to increase and that we will be required to devote increasing
−Removed: amounts of legal and other resources to address this regulation.
−Removed: In addition, the application of existing domestic and international
−Removed: laws and regulations relating to issues such as user privacy and data protection, marketing, advertising, consumer protection
−Removed: and mobile disclosures in many instances is unclear or unsettled.
−Removed: addition to its regulation of wireless telecommunications providers generally, the U.S.
−Removed: Federal Communications Commission, or
−Removed: FCC, has examined, or is currently examining, how and when consumers enroll in mobile services, what types of disclosures consumers
−Removed: receive, what services consumers are purchasing and how much consumers are charged.
−Removed: In addition, the Federal Trade Commission,
−Removed: or FTC, has been asked to regulate how mobile marketers can use consumers’
−Removed: personal information.
−Removed: Consumer advocates claim
−Removed: that many consumers do not know when their information is being collected from cell phones and how such information is retained,
−Removed: used and shared with other companies.
−Removed: Consumer groups have asked the FTC to:
−Removed: identify practices that may compromise privacy and
−Removed: consumer welfare;
−Removed: examine opt-in procedures to ensure consumers are aware of what data is at issue and how it will be used;
−Removed: marketing tactics that target children;
−Removed: and create policies to halt abusive practices.
−Removed: The FTC has expressed interest in particular
−Removed: in the mobile environment and services that collect sensitive data, such as location-based information.
−Removed: principal laws and regulations that pertain to us and our customers in connection with their utilization of our platform, include:
−Removed: Trade Practice Law in the U.S .
−Removed: The FTC and state attorneys general are given broad powers by legislatures to curb unfair
−Removed: and deceptive trade practices.
−Removed: These laws and regulations apply to mobile marketing campaigns and behavioral advertising.
−Removed: The general guideline is that all material terms and conditions of the offer must be “clearly and conspicuously”
−Removed: disclosed to the consumer prior to the buying decision.
−Removed: The balancing of the desire to capture a potential customer’s
−Removed: attention, while providing adequate disclosure, can be challenging in the mobile context due to the lack of screen space available
−Removed: to provide required disclosures.
−Removed: Advertising .
−Removed: Behavioral advertising is a technique used by online publishers and advertisers to increase the effectiveness
−Removed: of their campaigns.
−Removed: Behavioral advertising uses information collected from an individual’s web-browsing behavior, such
−Removed: as the pages they have visited or the searches they have made, to select which advertisements to display to that individual.
−Removed: This data can be valuable for online marketers looking to personalize advertising initiatives or to provide geo-tags through
−Removed: mobile devices.
−Removed: Many businesses adhere to industry self-governing principles, including an opt-out regime whereby information
−Removed: may be collected until an individual indicates that he or she no longer agrees to have this information collected.
−Removed: is considering regulations in this area, which may include implementation of a more rigorous opt-in regime.
−Removed: An opt-in policy
−Removed: would prohibit businesses from collecting and using information from individuals who have not voluntarily consented.
−Removed: other things, the implementation of an opt-in regime could require substantial technical support and negatively impact the
−Removed: market for our mobile advertising products and services.
−Removed: A few states have also introduced bills in recent years that would
−Removed: restrict behavioral advertising within the state.
−Removed: These bills would likely have the practical effect of regulating behavioral
−Removed: advertising nationwide because of the difficulties behind implementing state-specific policies or identifying the location
−Removed: of a particular consumer.
−Removed: There have also been a large number of class action suits filed against companies engaged in behavioral
−Removed: Advertising-Privacy Regulation .
−Removed: Our business is affected by U.S.
−Removed: federal and state laws and regulations governing the
−Removed: collection, use, retention, sharing and security of data that we receive from and about our users.
−Removed: In recent years, regulation
−Removed: has focused on the collection, use, disclosure and security of information that may be used to identify or that actually identifies
−Removed: an individual, such as an Internet Protocol address or a name.
−Removed: Although the mobile and Internet advertising privacy practices
−Removed: are currently largely self-regulated in the U.S., the FTC has conducted numerous discussions on this subject and suggested
−Removed: that more rigorous privacy regulation is appropriate, including regulation of non-personally identifiable information which
−Removed: could, with other information, be used to identify an individual.
−Removed: Marketing-Privacy
−Removed: In addition, there are U.S.
−Removed: federal and state laws that govern SMS and telecommunications-based marketing,
−Removed: generally requiring senders to transmit messages (including those sent to mobile devices) only to recipients who have specifically
−Removed: consented to receiving such messages.
−Removed: federal laws also govern e-mail marketing, generally imposing an opt-out requirement
−Removed: for emails sent within an existing business relationship.
−Removed: and Location-Based Marketing Best Practices and Guidelines .
−Removed: We are a member of the Mobile Marketing Association, or MMA,
−Removed: a global association of 700 agencies, advertisers, mobile device manufacturers, wireless operators and service providers and
−Removed: others interested in the potential of marketing via the mobile channel.
−Removed: The MMA has published a code of conduct and best practices
−Removed: guidelines for use by those involved in mobile messaging activities.
−Removed: The guidelines were developed by a collaboration of the
−Removed: major carriers and they require adherence to them as a condition of service.
−Removed: We voluntarily comply with the MMA code of conduct.
−Removed: In addition, the Cellular Telephone Industry Association, or CTIA, has developed Best Practices and Guidelines to promote
−Removed: and protect user privacy regarding location-based services.
−Removed: We also voluntarily comply with those guidelines, which generally
−Removed: require notice and user consent for delivery of location-based services.
−Removed: United States Telephone Consumer Protection Act.
−Removed: The TCPA prohibits unsolicited voice and text calls to cell phones through
−Removed: the use of an automatic telephone-dialing system (ATDS) unless the recipient has given prior consent.
−Removed: The statute also prohibits
−Removed: companies from initiating telephone solicitations to individuals on the national Do-Not-Call list and restricts the
−Removed: hours when such messages may be sent.
−Removed: Violations of the TCPA can result in statutory damages of $500 per violation (i.e.,
−Removed: for each individual text message).
−Removed: state laws impose additional regulations on voice and text calls.
−Removed: We believe that
−Removed: our platform does not employ an ATDS within the meaning of the TCPA based on case law construing that term.
−Removed: Controlling the Assault of Non-Solicited Pornography and Marketing Act, or CAN SPAM Act, prohibits all commercial
−Removed: e-mail messages, as defined in the law, to mobile phones unless the device owner has given “express prior authorization.”
−Removed: Recipients of such messages must also be allowed to opt-out of receiving future messages the same way they opted-in.
−Removed: have ten business days to honor opt-out requests.
−Removed: The FCC has compiled a list of domain names used by wireless service providers
−Removed: to which marketers may not send commercial e-mail messages.
−Removed: Senders have 30 days from the date the domain name is posted on
−Removed: the FCC site to stop sending unauthorized commercial e-mail to addresses containing the domain name.
−Removed: Violators are subject
−Removed: to fines of up to $6.0 million and up to one year in jail for some spamming activities.
−Removed: Carriers, the FTC, the FCC, and State
−Removed: Attorneys General may bring lawsuits to enforce alleged violations of the Act.
−Removed: Communications
−Removed: Privacy Acts .
−Removed: Foreign and U.S.
−Removed: federal and state laws impose liability for intercepting communications while in transit
−Removed: or accessing the contents of communications while in storage.
−Removed: Breach Notification Requirements .
−Removed: In the U.S., various states have enacted data breach notification laws, which require
−Removed: notification of individuals and sometimes state regulatory bodies in the event of breaches involving certain defined categories
−Removed: of personal information.
−Removed: This new trend suggests that breach notice statutes may be enacted in other jurisdictions, including
−Removed: at the federal level, as well.
−Removed: The Children’s Online Privacy Protection Act prohibit the knowing collection of personal information from children under
−Removed: the age of 13 without verifiable parental consent, and strictly regulate the transmission of requests for personal information
−Removed: to such children.
−Removed: Other countries do not recognize the ability of children to consent to the collection of personal information.
−Removed: In addition, it is likely that behavioral advertising regulations will impose special restrictions on use of information collected
−Removed: from minors for this purpose.
−Removed: we believe that our business methodology is proprietary in terms of how we deliver our service to our client, and how we use mobile
−Removed: marketing, we currently hold no patents, copyrights or trademarks.
−Removed: It is our plan to trademark our key products as we develop
−Removed: them, subject to applicable laws and regulations, however, we have not filed for any such protection as of yet.
−Removed: It is our policy
−Removed: to enter into confidentiality agreements with any outsourced sales or service providers so that our proprietary methodology, customer’s
−Removed: lists and business information are contractually protected, and we intend to enforce any such contractual provisions as the law
−Removed: allows in the event of a breach.
−Removed: We cannot assure you that these contractual arrangements will prevent third parties from acquiring
−Removed: or using our proprietary business information to compete against us.
−Removed: own a minority 49% interest in Aspire Consulting, LLC.
−Removed: is headquartered in Gaithersburg, Maryland.
−Removed: It provides IT consulting and solution-based services as a Service Disabled
−Removed: Veteran Owned Small Business Concern (SDVOSBC) to commercial, state and federal contractors.
−Removed: Aspire’s leadership and advisory
−Removed: board consists of executives from Cyber Security, Healthcare, Quality Management, Unified Communications and Financial Services.
−Removed: December 16, 2003, the Veterans Benefits Act (the “Act”) was passed by Congress.
−Removed: Section 308 of the Act established
−Removed: a procurement program for SDVOSBCs.
−Removed: This procurement program provides that federal contracting officers may restrict competition
−Removed: to SDVOSBCs and award a sole source or set-aside contract where certain criteria are met.
−Removed: purpose of the procurement program is to provide procuring agencies with the authority to set acquisitions aside for exclusive
−Removed: competition among SDVOSBCs, as well as the authority to make sole source awards to SDVOSBCs if certain conditions are met.
−Removed: meets the requirements of a SDVOSBC and is eligible for the procurement program.
−Removed: Aspire was verified as SDVOSB by U.S.
−Removed: of Veterans Affairs (VA), Center for Verification and Evaluation (CVE) on December 2, 2015.
−Removed: This verification allows Aspire to
−Removed: compete for SDVOSB set-aside contracts in both federal and state government sectors.
−Removed: Acceptance into the Veterans First Contracting
−Removed: Program within the VA System ensures legitimately owned and controlled VOSBs and SDVOSBs are able to compete for VA VOSB and SDVOSB
−Removed: set-aside contracts and are credited by VA’s large prime contractors for subcontract plan achievements.
−Removed: provides cutting edge IT solutions and consulting services built on technologists and professional subject matter experts.
−Removed: Aspire’s
−Removed: services are comprised of the following:
−Removed: Strategy & Planning
−Removed: Maintenance and Support
−Removed: Service Management
−Removed: Performance/QA/PMO
−Removed: and Validation
−Removed: Capital Solutions
−Removed: Infrastructure
−Removed: and Development Solutions
−Removed: Process Improvement
−Removed: and Web Development
−Removed: Strategy and Planning
−Removed: helps clients navigate through strategic planning to create change and achieve corporate alignment.
−Removed: Its value-based management
−Removed: methodology allows it to help clients align their decisions to business needs.
−Removed: Performance and Governance
−Removed: Aspire’s
−Removed: modern governance models provide a bridge for stronger relationships with IT and the client ensuring alignment with IT operational
−Removed: Its IT Service Management (ITIL) and Business Intelligence expertise make it an ideal partner in this area.
−Removed: Process Improvement
−Removed: strives to make organizations more competitive by driving down costs and increasing performance.
−Removed: Its team will draw on real-world
−Removed: experience and deep industry best practice knowledge to help clients achieve a more effective and efficient IT organization.
−Removed: Security and Compliance
−Removed: helps to reduce IT related risk, securing client’s critical information assets, and ensuring regulatory compliance through
−Removed: the application of industry-leading security practices.
−Removed: Domain expertise across multiple industries helps Aspire to fully assess
−Removed: risk and ensure compliance.
−Removed: and Maintenance
−Removed: designs and develops custom software for enterprise-wide and mission-critical solutions.
−Removed: It supports current programs with top
−Removed: developers in all technologies.
−Removed: It has proven experience across the technology spectrum with adherence to Quality Control and
−Removed: Assurance standards to ensure results meet requirements.
−Removed: and Validation
−Removed: Aspire’s
−Removed: QA team has vast experience making sure software systems meet specification and performance objectives.
−Removed: This is done independent
−Removed: of the client’s development, testing, and user acceptance team environments.
−Removed: It provides the client an unbiased approach
−Removed: to testing and certifies that the application does what it is intended to do.
−Removed: This also provides a good audit for applications
−Removed: working in compliant environments.
−Removed: provides data integration, information architecture, information delivery, business intelligence and information management.
−Removed: conducts business and technology assessments across each category.
−Removed: Aspire creates and executes an information strategy that supports
−Removed: the business demands for better and more comprehensive information for business decision making.
−Removed: Service Management
−Removed: designs, configures, and installs the leading business service management tools to meet the needs of its client’s environment.
−Removed: Experienced consultants understand both the technical nature of client applications as well as the real-world usability needs
−Removed: of their business.
−Removed: Infrastructure
−Removed: & Development
−Removed: designs and implements virtualized infrastructure solutions that optimize distribution and availability of IT services.
−Removed: This end-to-end
−Removed: service provides critical details for planning and design as well as best practices implementation.
−Removed: Capital Solutions
−Removed: supports on-site/off-site IT with resources across the entire SDLC spectrum.
−Removed: It targets Cloud, Big Data/Analytics, Mobile and
−Removed: Aspire provides “Best of Breed”
−Removed: technical and IT experts to deliver cost cutting solutions.
−Removed: provides outsourced IT service management.
−Removed: Specialties include - service desk, applications and database support.
−Removed: Process Outsourcing
−Removed: provides financial, document management, electronic healthcare, human resources and procurement support.
−Removed: Aspire is knowledgeable
−Removed: in process efficiency and improvements, coupled with resource expertise with functions from assessments to post-deployment and
−Removed: process management support.
−Removed: provides security and risk management, business continuity planning, IT assessment, systems/networks, infrastructure, project
−Removed: management, agile lifecycle management and business strategy support.
−Removed: provides healthcare, banking, human resources, financial services and technology expertise.
−Removed: It has extensive vendor experience
−Removed: ranging from back office support to design, testing, deployment, and optimization, highlighted by our expertise in virtualization
−Removed: and domain management technologies.
−Removed: has teamed with three multi-billion companies on a large Federal IDIQ contracts.
−Removed: The contracts announcements are expected this
−Removed: Aspire is also pursuing a state software modernization contract by teaming with a global technology leader renowned in
will need to pay our management team and consultants that assist with managerial and administration efforts in the next twelve
−Removed: We have 7 employees, including a CEO, COO, VP of Sales, Lead Developer, Marketing Director, Client Success
−Removed: Manager and two Business Development Representatives.
−Removed: We have 5 consultants that assist with development, systems engineering,
−Removed: and inside sales.
−Removed: We recently contracted an API Engineer and Scalability Engineer to help build-out our new SMS software platform.
−Removed: We do not have employment agreements or written consulting agreements with any of our personnel, except for our CEO, Wais Asefi.
−Removed: His employment agreement obligates us to pay him $132,000 annually.
−Removed: In order to compensate him and all of the above managerial
−Removed: and administrative support, we estimate we will require and additional $100,000 in revenue in the next twelve months.
−Removed: intend to hire sales personnel to help grow our business.
−Removed: Our anticipated sales force will work in teams of two.
−Removed: There will be
−Removed: a position for LDR (Lead Development & Research), who is responsible for originating new leads and converting those leads
−Removed: into scheduled appointments for an AR (Account Representative), who will perform an online demo overview about our company and
−Removed: the services we offer.
−Removed: We expect to pay an LDR $36,000 annually and the AE $40,000 annually.
−Removed: hope to eventually have a team in place for each our targeted customer groups, which are as follows:
−Removed: salons, spas, health clubs, gyms, fitness centers, massage, hotels, etc.
−Removed: Entertainment:
−Removed: golf, comedy, bars & nightclubs, casinos, bowling, etc.
−Removed: & restaurant:
−Removed: QSR and restaurant style
−Removed: automotive, clothing, apparel, car washes
−Removed: digital marketing and Investor Relation (IR) firms
−Removed: we continue to grow, sales teams will be added in each targeted customer group according to geographic region.
−Removed: our past experience, one team should be able to reach out to 1,600 contacts and yield 60 demos per month.
−Removed: With this forecast,
−Removed: which is really just an estimate, one team could generate $6,000 in new sales per month.
−Removed: We hope to hire 2 teams for a total of
−Removed: $100,000 in the next twelve months.
−Removed: will have one VP of Sales over teams and more may be added as our company grows and our geographical customer base expands.
−Removed: sales Director is responsible for leading and developing the sales team, organizing and assigning industry specifics and regions,
−Removed: and working hand in hand with current and new partners for sustained growth.
−Removed: We have one Sales Director already.
−Removed: our mobile marketing business, see risk factors included in our Annual Report on Form 10-K for the year ended December 31, 2014
−Removed: filed on April 15, 2015.
−Removed: our interest in Aspire Consulting Group, LLC, see risk factors included in our Current Report on Form 8-K filed on January 1,
−Removed: currently do not own any real property.
−Removed: Our principal executive office is located at 1940 Contra Costa Blvd.
−Removed: Pleasant Hill, CA
−Removed: We currently lease our executive offices at $2,000 per month.
+Added: We have six (6) employees at Resonate Blends, Inc., including a CEO, COO, CIO, Product Director, Chief Creative
+Added: Designer and Marketing Director.
+Added: Textmunication, Inc., our SMS subsidiary, has 5 full-time employees, including a CEO, VP of Sales,
+Added: Marketing Director, Customer Service Manager and Lead Technical Developer that assists with development, systems engineering,
+Added: and platform maintenance.
+Added: We have employment agreements or written consulting agreements with all our personnel at Resonate Blends,
+Added: and an employment agreement with Textmunication, Inc.
+Added: CEO, Wais Asefi.
+Added: We don’t have employment agreements with any
+Added: other employee at Textmunication, Inc.
+Added: outside of Mr.
+Added: order to compensate all of the above managerial and administrative support, we estimate we will require $850,000 in new revenue
+Added: and funding over the next twelve months.
+Added: we continue to grow, additional resources will be added to assist in advisory services, such as operations, governance, supply
+Added: chain, product development and wellness expertise.
+Added: plan on hiring at least two advisors to Resonate Blends, Inc.
+Added: to cover the areas listed above.
+Added: We also look to hire two
+Added: additional Board Directors with the expertise to guide our holding company.
+Added: We anticipate the Director and Advisory positions
+Added: to be paid mainly in restricted stock.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.