Item 2. Management’s Discussion and Analysis
ITEM 2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion should be read in conjunction
with our unaudited consolidated financial statements and notes thereto included herein. In connection with, and because we desire to take
advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding
certain forward-looking statements in the following discussion and elsewhere in this report and any other statement made by, or on our
behalf, whether or not in future filings with the Securities and Exchange Commission. Forward-looking statements are statements not based
on historical information and which relate to future operations, strategies, financial results, or other developments. Forward-looking
statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive
uncertainties, and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are
subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially
from those expressed in any forward-looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking
statements.
Overview
Kisses From Italy Inc. (together
with its subsidiaries, hereinafter referred to as “us,” “our,” “we,” or the “Company”)
was incorporated in the State of Florida on March 7, 2013, with a focus on developing a fast, casual food dining chain restaurant business.
The Company operates through
its wholly-owned subsidiaries, Kisses From Italy 9 th LLC, Kisses From Italy-Franchising LLC, Kisses From Italy, Inc. (Canada)
(a company incorporated under the laws of Canada and registered in Quebec on December 23, 2020), and Kisses From Italy Italia SRLS (a
limited liability company incorporated in Italy), and its 70% owned subsidiary, Kisses-Palm Sea Royal LLC.
We commenced operations by
opening our initial corporate-owned restaurant in Fort Lauderdale, Florida in May 2015. By April 2016, we opened three additional restaurants
located in various Wyndham Hotel properties in the Pompano Beach, Florida area. In September 2017, Hurricane Irma caused significant damage
to the area, which resulted in Wyndham halting operations at its hotel properties for repairs and renovations and the closure of our Wyndham
hotel locations. In December 2017, we vacated one of our restaurants in the Wyndham Hotel properties due to damage from the hurricane
and have not re-opened such restaurant. During the first half of 2021, we consolidated the remaining two Wyndham stores into one location.
While our Fort Lauderdale
location was reopened in early November 2017, we were only able to reopen two of the hotel locations in Pompano Beach in late January
2018. We also elected not to reopen our fourth location, as the damages were too excessive. If we can raise additional capital, of which
there is no assurance, we intend to own and operate up to 10 restaurants and utilize them as a showcase in the marketing of our proposed
franchise operations.
In May 2017, we completed
our National Franchise License which permits us to sell franchises in all of the states in the United States except for New York, Virginia,
and Maryland, which licenses we hope to obtain if sufficient demand exists in the future.
We opened our first European
location in Ceglie del Campo, Bari, Italy, in October 2019. The Bari location closed in April 2020 due to the Covid-19 pandemic, briefly
re-opened and has not re-opened as of the date of this Report. Such location was intended to serve as the distribution center for products
for European locations, as well as to be used as a training facility for European franchises. However, this initiative has been severely
curtailed due to the onset and lingering impact of Covid -19 in Europe.
Our two corporate-owned restaurants,
one located in Fort Lauderdale, Florida, and one within the Wyndham location in Pompano Beach, Florida, have fully re-opened without limitation
or any social distancing requirement.
In September 2019, the Company's
common stock was approved for trading by FINRA and in October 2019 was approved for uplisting by the OTC Markets Group to the OTCQB under
the symbol “KITL”.
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In June of 2020, the Company entered into a multi-unit
development agreement (the “Development Agreement”) pursuant to which it granted development rights to Demasar Management,
Inc. (“Demasar”) to open and operate up to 100 restaurants in Canada. Under this Development Agreement, the developer
is obligated to open a minimum of 20 restaurants by June 17, 2025. On November 20, 2021, we opened a franchise location under the Development
Agreement in Montreal, Quebec, Canada. The Company expects to generate franchise fees from its franchise locations once the franchises
become established.
In September of 2020, we
entered retail food and grocery stores with Kisses From Italy branded products in Canada. The product launch began in November of 2020
and Kisses From Italy branded products were in nine retail stores by the end of 2020. Currently, Kisses From Italy branded products are
in 40 stores across Ontario and Quebec, Canada.
In
April of 2021, we entered into a Consulting Agreement (the “Consulting Agreement”) with Fransmart, LLC, a Delaware limited
liability company (“Fransmart”), pursuant to which we engaged Fransmart as our exclusive global franchise developer and representative
for a period of ten years.
In June of 2021, the Company’s
first franchise location opened in Chino, California. In November of 2021, the Company opened its second franchise location in Montreal,
Canada.
On
March 9, 2022, the Company filed Articles of Amendment to its Articles of Incorporation to increase the number of its authorized
common stock from 200,000,000 shares to 300,000,000 shares. Such action was approved by the Board of Directors on January 25, 2022 and
a majority of the Company’s shareholders on January 27, 2022. The purpose of the share increase was to make available additional
shares of common stock to meet the current obligations of the Company to issue common stock, including under outstanding convertible securities.
On April 11, 2022, the Company entered into a securities
purchase agreement, dated as of April 6, 2022, (the “Talos Purchase Agreement”) with Talos Victory Fund, LLC, a Delaware limited
liability company (“Talos”), pursuant to which the Company issued to Talos a promissory note in the principal amount of $165,000 (the
“Talos Note”). The Company received $148,500 gross proceeds from Talos due to the original issue discount on the Talos
Note. In connection with the execution and delivery of the Talos Purchase Agreement and the issuance of the Talos Note, the Company issued
to Talos 500,000 commitment shares and a warrant to purchase an additional 1,650,000 shares of common stock of the
Company.
Recent Developments
The Company entered into
a Strategic Alliance Agreement, effective as of March 1, 2023 (the “SAA”), with SC Culinary LLC, a New York limited liability
company (“SC Culinary”).
SC Culinary is currently
the creator and owner of, and in possession of, a quick-service food concept (the “Concept”) and is developing and will develop
all intellectual property rights related to the Concept (the “Intellectual Property Rights”), all of which were or will be
developed or acquired by SC Culinary, independently, or assigned to it by Scott Conant. Scott Conant, who owns all rights in and to his
name, voice, image, and likeness (the “NIL Rights”), has granted SC Culinary the exclusive right to license the NIL Rights
to third parties.
Pursuant to the SAA, SC Culinary
will license its interest in the Concept, the Intellectual Property Rights, and the NIL
Rights (collectively, the “License”) to a wholly-owned
subsidiary of the Company to be established (the “Subsidiary”) for the purpose of developing the Concept into the business
of the Subsidiary (the “Brand”).
In consideration for the
use of the License under the SAA, SC Culinary is entitled to receive certain minimum cash payments and restricted shares of common stock
of the Company (the “Shares”) upon the achievement of certain milestones. Notwithstanding the foregoing, the issuance of the
Shares to SC Culinary is subject to anti-dilution protection, wherein the Company shall issue SC Culinary additional shares of common
stock in order to maintain the percentage owned by SC Culinary in the Company at the time of the issuance.
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The SAA terminates on the
tenth (10th) anniversary of the effective date but may automatically renew for successive five (5) year periods unless either party provides
ninety (90) days’ notice of termination.
SC Culinary is entitled to
terminate the SAA in the event of default by the Company and the Subsidiary. In the event of termination, SC Culinary shall have the absolute
right to cause the Subsidiary and the Company to cease to operate the Brand except for the limited purposes of honoring existing franchise
agreements. In such an event, SC Culinary will grant the Subsidiary a limited license to use the Brand and SC Culinary’s rights
in the Intellectual Property solely in connection with and for the term of the existing franchise agreements (with no further rights of
expansion).
In the event that SC Culinary
terminates the SAA for any reason, SC Culinary shall have the sole and absolute right to use, exploit and operate the Brand and all Intellectual
Property separate and apart from the Company without the payment of any amounts or other consideration to the Company, the Subsidiary
or relevant third parties or the need for the approval of any kind from the Company or relevant third parties.
Results of Operations
Comparison of Results of Operations for the three months ended March
31, 2023, and March 31, 2022
Revenue and Cost of Sales
Total revenues for the three
months ended March 31, 2023, were $115,460 compared to $97,287 during the three months ended March 31, 2022. Revenues for the three months
ended March 31, 2023, were comprised of $112,149 in food sales and $3,310 in retail sales, compared to food sales of $91,838 in food sales
and $5,989 in sales of branded products to retail locations in Canada during the three months ended March 31, 2022. The increase in revenue
is primarily attributable to slightly higher demand for the Company’s products.
Cost of goods sold during
the three months ended March 31, 2023, $58,871 was compared to $45,176 during the three months ended March 31, 2022. This is attributable
to higher sales volumes and offset by an increase in food price in 2023 compared to the 2022 period.
Operating expenses
Operating expenses were $531,283
for the three months ended March 31, 2023, compared to $203,450 during the three months ended March 31, 2022. Non-cash stock-based compensation
was $206,700 and $5,170, for the periods ended March 31, 2023, and March 31, 2022, respectively. Excluding the stock-based compensation
in both periods, operating expenses were $324,583 for the three months ended March 31, 2023, compared to $198,282 for the three months
ended March 31, 2022. This is primarily attributable to an increase in all general and administrative categories of approximately $30,000
primarily due to inflationary increases, and an increase consulting expenses of approximately $89,000 primarily due to expenses associated
with the SC Culinary transaction.
Other income and expense
Other expenses comprised
of interest expense, financing fees, loss on the extinguishment of debt, and derivative liabilities were $477,687 for the three months
ended March 31, 2023, compared to $2,293 during the three months ended March 31, 2022. The increase in the 2023 period is attributable
to the issuance of 6,000,000 commitment shares issued to lenders valued at $198,000 and due to the loss of $168,060 on the extinguishment
of dent and a change of $66,342 on derivative liabilities.
Net Loss
As a result of the foregoing,
during the three months ended March 31, 2023, we incurred a net loss of $952,381 and a net loss of $950,498 attributable to non-controlling
interests, compared to a net loss of $153,094 and a net loss of $2,889 attributable to non-controlling interests for the three months
ended March 31, 2022.
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Liquidity
and Capital Resources
On March 31, 2023, we had $34,255 in cash and cash
equivalents.
Net cash used in operating activities was $290,238
during the three months ended March 31, 2023, compared to net cash used of $119,390 during the three months ended March 31, 2022. The
increase in net cash used in operating activities is primarily attributable to significantly increased losses in 2023 period.
Net cash provided by financing activities was $-0-
for the three months ended March 31, 2023, compared to $5,000 during the three months ended March 31, 2022. The decrease in net cash provided
by financing activities is primarily attributable to proceeds of $5,000 in 2022 for the sale of Preferred C stock compared to $-0- during
the 2023 period.
We estimate that we will need approximately $1,000,000
to fully effectuate our business development plans, including opening additional company-owned restaurants and continuing to develop and
enhance the marketing of our franchise concept. We currently believe that we can open at least two additional restaurants for approximately
$300,000.
There can be no assurances that additional financing,
either through equity or debt, will be available on a timely basis, on favorable terms or at all. While we have had discussions with potential
investors and investment bankers, we have no agreement with any third party to provide additional financing. Our inability to obtain additional
financing may have a significant negative impact on our continued development and results of our operations.
Covid-19 has also caused significant disruptions to
the global financial markets, which impacts our ability to raise additional capital. If the Company is unable to obtain adequate capital
due to the continued spread of Covid-19, the Company may be required to reduce the scope, delay, or eliminate some or all of its planned
operations.
Going Concern
Our consolidated financial statements were prepared
assuming that we will continue as a going concern and do not include adjustments for the recoverability and the realization of assets
and the satisfaction of liabilities in the normal course of business for the twelve months following the date of these financial statements
that may be necessary should we be unable to continue in operation. In addition, the Company continues to experience negative cash flows
from operations. Also, if the Company is unable to obtain adequate capital due to the continued spread of Covid-19, the Company may be
required to further reduce the scope, delay, or eliminate some or all of its planned operations. These factors raise substantial doubt
about the Company's ability to continue as a going concern. The financial statements do not include any adjustments that might result
from the outcome of this uncertainty.
Off-Balance Sheet Arrangements
We have no off-balance sheet arrangements.
Critical Accounting Estimates
Management’s discussion and analysis of our
financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with accounting
principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments
that affect the amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On
an on-going basis, we evaluate our estimates based on historical experience and on various other assumptions that are believed to be reasonable
under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities
that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.
Our critical accounting policies are defined as those policies that we believe are the most important to the portrayal of our financial
condition and results of operations and that require management’s most difficult, subjective, or complex judgments, often as a result
of the need to make estimates about the effects of matters that are inherently uncertain. See notes to our financial statements, Note
2 – Summary Of Significant Accounting Policies.
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Recent Accounting Pronouncements
There were various accounting standards and interpretations
issued recently, none of which are expected to have a material effect on the Company's operations, financial position, or cash flows.
ITEM 3.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
The Company is a smaller reporting company and is
not required to provide this information.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.