Item 2. Management’s Discussion and Analysis
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The
following discussion and analysis of our financial condition and results of operations should be read in conjunction with the unaudited
condensed consolidated financial statements and related notes of Greenlane Holdings, Inc. and its consolidated subsidiaries (“Greenlane”
and, collectively with the Operating Company and its consolidated subsidiaries, the “Company”, “we”, “us”
and “our”) for the quarterly period ended March 31, 2024 included in Part I, Item 1 of this Quarterly Report on Form 10-Q,
and the audited consolidated financial statements and related notes of Greenlane Holdings, Inc. for the year ended December 31, 2023,
which are included in our Annual Report on Form 10-K.
Note
Regarding Forward-Looking Statements
This
Quarterly Report on Form 10-Q (“Form 10-Q”) contains forward-looking statements, within the meaning of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties. Many of the forward-looking statements are located in Part I, Item
2 of this Form 10-Q under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.”
Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that
does not directly relate to any historical or current fact. In some cases, you can identify forward-looking statements by terminology
such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,”
“expect,” “believe,” “intend,” “may,” “will,” “should,” “could”
and similar expressions. Examples of forward-looking statements include, without limitation:
●
statements
regarding our growth and other strategies, results of operations or liquidity;
●
statements
concerning projections, predictions, expectations, estimates or forecasts as to our business, financial and operational results and
future economic performance;
●
statements
regarding our industry;
●
statements
of management’s goals and objectives;
●
statements
regarding laws, regulations, and policies relevant to our business;
●
projections
of revenue, earnings, capital structure and other financial items;
●
assumptions
underlying statements regarding us or our business; and
●
other
similar expressions concerning matters that are not historical facts.
Forward-looking
statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the
times at, or by, which such performance or results will be achieved. Forward-looking statements are based on information available at
the time those statements are made or management’s good faith belief as of that time with respect to future events and are subject
to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by
the forward-looking statements. Factors that might cause such a difference include those discussed in our filings with the SEC, under
the heading “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023 (the “2023
Annual Report”) and in other documents that we file from time to time with the Securities and Exchange Commission (the “SEC”).
Forward-looking
statements involve estimates, assumptions, known and unknown risks, uncertainties and other factors that could cause actual results to
differ materially from any future results, performances, or achievements expressed or implied by the forward-looking statements. These
risks include, but are not limited to, those listed below and those discussed in greater detail in Part I, Item 1A of the 2023 Annual
Report under the heading “Risk Factors.”
●
the
potential delisting of our Class A common stock from Nasdaq;
●
our
expectations about our ability to fully execute actions and steps that would be probable of mitigating the existence of substantial
doubt regarding our ability to continue as a going concern;
●
our
strategy, outlook and growth prospects;
●
general
economic trends and trends in the industry and markets in which we operate;
●
our
dependence on, and our ability to establish and maintain business relationships with, third-party suppliers and service suppliers;
●
our
ability to access capital;
●
the
competitive environment in which we operate;
●
our
vulnerability to third-party transportation risks;
●
the
impact of governmental laws and regulations and the outcomes of regulatory or agency proceedings;
●
our
ability to accurately estimate demand for our products and maintain appropriate levels of inventory;
●
our
ability to maintain or improve our operating margins and meet sales expectations;
●
our
ability to adapt to changes in consumer spending and general economic conditions, including the current inflationary environment;
●
our
ability to use or license certain trademarks;
●
our
ability to maintain consumer brand recognition and loyalty of our products;
●
our
and our customers’ ability to establish or maintain banking relationships;
●
fluctuations
in U.S. federal, state, local and foreign tax obligation and changes in tariffs;
●
our
ability to address product defects;
●
our
exposure to potential various claims, lawsuits and administrative proceedings;
●
contamination
of, or damage to, our products;
25
●
any
unfavorable scientific studies on the long-term health risks of vaporizers, electronic cigarettes, or cannabis or hemp-derived products,
including CBD;
●
failure
of our information technology systems to support our current and growing business;
●
our
ability to prevent and recover from internet security breaches;
●
our
ability to generate adequate cash from our existing business to support our growth;
●
our
ability to raise capital on favorable terms, or at all, to support the continued growth of the business;
●
our
ability to protect our intellectual property rights;
●
our
dependence on continued market acceptance of our products by consumers;
●
our
sensitivity to global economic conditions and international trade issues;
●
our
ability to comply with certain environmental, health and safety regulations;
●
our
ability to successfully identify and complete strategic acquisitions;
●
natural
disasters, adverse weather conditions, operating hazards, environmental incidents and labor disputes;
●
increased
costs as a result of being a public company; and
●
our
failure to maintain adequate internal controls over financial reporting.
Additional
risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our
business, financial condition or operating results.
The
forward-looking statements speak only as of the date on which they are made, and, except as required by law, we undertake no obligation
to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect
the occurrence of unanticipated events. In addition, we cannot assess the impact of each factor on our business or the extent to which
any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.
Consequently, you should not place undue reliance on forward-looking statements.
Overview
Founded
in 2005, Greenlane is the premier global platform for the development and distribution of premium cannabis accessories, vape
devices, and lifestyle products. In 2021, we completed several acquisitions along with a transformative merger with KushCo Holdings,
adding a significant industrial line of business to the Greenlane platform. These acquisitions strengthened our leading position as
a consumer ancillary products business and significantly expanded our customer network, bringing strategic relationships with
leading cannabis multi-state-operators (“MSOs”), cannabis single-state operators (“SSOs”), and Canadian
licensed-producers (“LPs”). Greenlane is a leading ancillary cannabis company, providing a wide array of consumer
ancillary products and industrial ancillary products to thousands of cannabis producers, processors, brands, and retailers
(“related Cannabis Operators”), in addition to specialty retailers, smoke shops and head shops, convenience stores, and
consumers directly through our own proprietary web stores and large online marketplaces such as Amazon.
We
have been developing a world-class portfolio of our own proprietary brands (the “Greenlane Brands”) and carefully curated
third-party products that we believe will, over time, deliver higher margins and create long-term value for our customers and shareholders.
Our wholly-owned Greenlane Brands includes our recently launched more affordable product line – Groove, innovative silicone pipes
and accessories and premium ancillary product brand – Higher Standards. We also have category exclusive licenses for the premium
Marley Natural branded products, as well as the K.Haring Glass Collection.
Since
the end of 2021, the Company has invested significantly in technology, including its e-commerce platforms, internal ERP systems, and
B2B capabilities. Our world-class product portfolio is offered to customers through our proprietary, owned and operated e-commerce platforms
which include Vapor.com, PuffItUp.com, HigherStandards.com, MarleyNaturalShop.com and Wholesale.Greenlane.com. These platforms allow
us to reach customers directly with helpful resources and a seamless purchasing experience.
We
merchandise vaporizers, packaging, and other ancillary products in the United States, Canada, Europe and Latin America. We distribute
products to retailers through wholesale operations and distribute products to consumers through our e-commerce platforms We operate our
own distribution centers in the United States, while also utilizing third-party logistics (“3PL”) locations in Canada. We
have made tremendous progress consolidating and streamlining our warehouse and distribution operations over the last two years.
We
manage our business in two different, but complementary, business segments. The first is the Consumer Goods segment, which focuses on
serving consumers across wholesale, retail, and e-commerce operations—offering both our Greenlane Brands as well as ancillary products
and accessories from select leading third-party brands, such as Storz and Bickel, Grenco Science, PAX, Arizer and more. The Consumer
Goods segment forms a central part of our growth strategy, especially as it relates to scaling our own portfolio of higher-margin proprietary
owned brands. In addition to our Consumer Goods segment, we have our Industrial Goods segment, which focuses on serving Cannabis Operators
by providing ancillary products essential to their daily operations and growth, such as packaging and vaporization solutions, including
our Greenlane Brand Pollen Gear. Refer to “Note 12— Segment Reporting” within this Form 10-Q for additional information
on our reportable segments.
26
Plan
to Accelerate Path to Profitability and Capitalize the Business
In
today’s economic landscape, particularly within the cannabis industry, achieving profitability and preserving working capital are
paramount. At Greenlane, we are intensely focused on making our business profitable and well-capitalized for long-term sustainability.
Our key initiatives include:
1.
Technology
Enhancements: We remain fully committed to improving our technology, particularly our B2B and e-commerce platforms, to provide a
seamless shopping experience for our wholesale and retail customers.
2.
Facility
Footprint Rationalization: In 2023 and 2024, we optimized our facilities footprint by reducing warehouse and office space while increasing
operational efficiency and improving fulfillment practices. The full benefit of those efforts are expected to be realized in 2024.
3.
Headcount
Reduction: We have significantly reduced our headcount and associated salary expenses, focusing on maintaining a core group of key
employees as we collectively right-size the business.
4.
Cost
Structure Optimization: We continue to reduce our overall cost structure while improving margins. In April 2023, we formed two strategic
partnerships (described below in greater detail) to increase margins and significantly reduce working capital requirements in our
Industrial Goods segment. Similarly, our Consumer Goods segment restructured arrangements with several third-party brands in 2022
and 2023 to reduce our working capital needs.
5.
Inventory
Management: In 2023, we implemented a new inventory management and lifecycle strategy that is focused on a quarterly turn and a regular
review of inventory to avoid future write-offs.
6.
Sales
Force Upgrade: We have upgraded and will continue to upgrade our sales force from a solely account management centric team to a skilled
and driven sales team to acquire new customers while maintaining excellent service with our existing customers
7.
Product
Innovation: We launched Groove, an innovative new product line with a value-based price point and in 2024 we have begun to expand
our product offering to further enhance our assortment available to our customers.
8.
Capital
Investment: We continue to seek opportunities for securing investment capital to leverage our platform, increase availability and
reduce stockouts of our high demand third-party brands, invest in marketing and sales, and improve our product offerings.
Management
believes that these initiatives will significantly reduce costs, help accelerate the Company’s path to profitability, support business
growth, and allow the Company to reinvest capital into its highest demand and highest potential product lines.
During
2022 and 2023, the Company received capital from various sources permitting it to right-size the business and position the company for
growth. Such sources are described in greater detail in the Liquidity and Capital Resources Section of this report.
During
2023 and 2024, the Company also entered into certain arrangements to reduce working capital requirements and improve its balance sheet.
In
April 2023, we entered into two strategic partnership. First, we entered into a strategic partnership (the “MJ Packaging Partnership”)
with A&A Global Imports d/b/a MarijuanaPackaging.com (“MJ Pack”), a leading provider of packaging solutions to the cannabis
industry. Second, we entered into a strategic partnership with an affiliate of one of our existing vape suppliers (“Vape Partner”)
to service certain key customers with vaporizer goods and services (the “Vape Partnership”). As part of the Vape Partnership,
we will introduce our Vape Partner to certain key customers, assist with the promotion and the sale of certain vaporizer goods and services,
and help coordinate the logistics, storage and distribution of such vaporizer products. If our Vape Partner and key customer(s) enter
into a direct relationship, the customers would directly purchase vaporizer goods and services, which we currently sell them, directly
from our Vape Partner and we would no longer need to purchase such vape inventory on behalf of such key customer(s). In exchange we would
earn quarterly and annual commission payments from our strategic partners. While the strategic partnerships may result in a decrease
in top line revenue for these packaging and vape products, these partnerships combined with some of our other restructuring initiatives
should allow us to reduce our overall cost-structure and enhance our margins, thereby improving our balance sheet.
27
On
May 6, 2024, the Company, Warehouse Goods and Synergy Imports LLC (“Synergy”) entered into an asset purchase agreement, dated
May 1, 2024 (the “Asset Purchase Agreement”) pursuant to which Synergy purchased all of the intellectual property, a specified
amount of inventory, and other assets related to the Eyce and DaVinci brands. In consideration for the acquisition, all parties entered
into a loan modification agreement, effective May 1, 2024 (the “Loan Modification Agreement”) and an amended and restated
secured promissory note, effective May 1, 2024 (the Amended and Restated Secured Promissory Note”), an amendment to the original
Eyce and Davinci Asset Purchase Agreements, a distribution agreement, the termination of a license granted by Eyce, and the termination
of certain consulting and employment agreements.
USPS
PACT Act Exemption
On
January 11, 2022, we announced via press release that the United States Postal Service (the “USPS”) had approved our application
for a business and regulatory exemption to the PACT Act (with respect to the business and regulatory exemption granted by the USPS, the
“PACT Act Exemption”), allowing us to ship vaporizers and accessories classified as electronic nicotine delivery systems
(“ENDS”) products to other compliant businesses. With this approval, over 97% of our total annual sales became eligible for
shipment by freight, USPS and other major parcel carriers. The PACT Act Exemption also enables us to partner with other businesses that
ship ENDS products and had their supply chains disrupted by PACT Act compliance.
On
June 24, 2022, we provided via press release an update on the progress of the PACT Act Exemption, following our successful implementation
of the controls, processes and systems required by the USPS in connection with the shipment of ENDS products. We expect the ability to
fulfill ENDS orders with the USPS to allow us to reduce shipping costs, decrease fulfillment times and enhance the overall customer experience
for approved wholesale customers.
Reverse
Stock Split
On
June 2, 2023, we filed a Certificate of Amendment to the A&R Charter with the SSSD, which effected a one-for-10 reverse stock split
(the “2023 Reverse Stock Split” and together with the 2022 Reverse Stock Split, the “Reverse Stock Splits”) of
our issued and outstanding shares of Common Stock at 5:01 PM Eastern Time on June 5, 2023. As a result of the 2023 Reverse Stock Split,
every 10 shares of common stock issued and outstanding were converted into one share of common stock. We paid cash in lieu of fractional
shares, and accordingly, no fractional shares were issued in connection with the 2023 Reverse Stock Split.
The
Reverse Stock Split did not change the par value of the Common Stock or the authorized number of shares of Common Stock. All outstanding
options, restricted stock awards, warrants and other securities entitling their holders to purchase or otherwise receive shares of our
Common Stock have been adjusted as a result of the Reverse Stock Split, as required by the terms of each security. The number of shares
available to be awarded under our Second Amended and Restated 2019 Equity Incentive Plan have also been appropriately adjusted. See “Note
10 — Compensation Plans” for more information.
On June 18, 2024, the Board unanimously approved and declared advisable, and recommended that our stockholders approve
at a Special Meeting to take place on July 29, 2024, the adoption of the 2024 Amendment to effect a reverse stock split of our Common
Stock at any whole number between, and inclusive of, one-for-two to one-for-twenty. Approval of the Proposed 2024 Reverse Stock Split
at the 2024 Annual Meeting will grant the Board the authority, but not the obligation, to file the 2024 Amendment to effect the Proposed
2024 Reverse Stock Split no later than August 5, 2024, with the exact ratio and timing of the Proposed 2024 Reverse Stock Split to be
determined at the discretion of the Board. The exact split ratio selected by the Board will be publicly announced prior to the effectiveness
of the Proposed 2024 Reserve Stock Split. For additional information about the July 29, 2024 Special Meeting and the Proposed 2024 Reverse
Stock Split, please see the Company’s Definitive Proxy Statement filed with the SEC on June 28, 2024.
All
share and per share amounts were retroactively adjusted for all periods presented to give effect to the Reverse Stock Split.
Critical
Accounting Estimates
We
prepare our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America
(“U.S. GAAP”). The preparation of these financial statements requires us to make estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements,
and the reported amounts of revenue and expenses during the reporting period. We evaluate our estimates and assumptions on an ongoing
basis. We base our estimates on historical experience, outside advice from parties believed to be experts in such matters, and on various
other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments
about the carrying value of assets and liabilities that are not readily apparent from other sources. Judgments and uncertainties affecting
the application of those policies may result in materially different amounts being reported under different conditions or using different
assumptions. See “Note 2—Summary of Significant Accounting Policies” of the Notes to Consolidated Financial Statements
included in Part II, Item 8 of this Form 10-K for a description the significant accounting policies and methods used in the preparation
of our consolidated financial statements.
Inventories
Inventories,
consisting of finished products, are primarily accounted for using the weighted-average method, and are valued at the lower of cost and
net realizable value. This valuation requires us to make judgments, based on currently available information, about the likely method
of disposition, such as through sales to customers or liquidations. Assumptions about the future disposition of inventory are inherently
uncertain and changes in our estimates and assumptions may cause us to realize material write-downs in the future.
28
Income
Taxes and TRA Liability
We
are a corporation subject to income taxes in the United States. Certain subsidiaries of the Operating Company are taxable separately
from us. Our proportional share of the Operating Company’s subsidiaries’ provisions are included in our consolidated financial
statements.
As
of December 31, 2022, we held all the outstanding Common Units in the Operating Company and are the sole member. As a result, in 2023,
100% of the Operating Company’s US and state income and expenses are now included in our US and state tax returns.
Our
deferred income tax assets and liabilities are computed for differences between the tax basis and financial statement amounts that will
result in taxable or deductible amounts in the future. We compute deferred balances based on enacted tax laws and applicable rates for
the periods in which the differences are expected to affect taxable income. A valuation allowance is recognized for deferred tax assets
if it is more likely than not that some portion or all of the net deferred tax assets will not be realized. In making such a determination,
we consider all available positive and negative evidence, including future reversals of existing taxable temporary differences, projected
future taxable income, tax-planning strategies, and results of recent operations. If we determine we would be able to realize our deferred
tax assets for which a valuation allowance had been recorded, then we would adjust the deferred tax asset valuation allowance, which
would reduce our provision for income taxes.
We
evaluate the tax positions taken on income tax returns that remain open and positions expected to be taken on the current year tax returns
to identify uncertain tax positions. Unrecognized tax benefits on uncertain tax positions are recorded on the basis of a two-step process
in which (1) we determine whether it is more likely than not that the tax positions will be sustained on the basis of the technical merits
of the position and (2) for those tax positions that meet the more-likely-than-not recognition threshold, the largest amount of tax benefit
that is more than 50 percent likely to be realized is recognized. Interest and penalties related to unrecognized tax benefits are recorded
in income tax benefit. We have no uncertain tax positions that qualify for inclusion in our consolidated financial statements.
In
addition to tax expenses, we may incur expenses related to our operations and may be required to make payments under the Tax Receivable
Agreement (the “TRA”), which could be significant. Pursuant to the Greenlane Operating Agreement, Greenlane Holdings, LLC
will generally make pro rata tax distributions to its members in an amount sufficient to fund all or part of their tax obligations with
respect to the taxable income of Greenlane Holdings, LLC that is allocated to them and possibly in excess of such amount.
Recent
Accounting Pronouncements
See
“Note 2—Summary of Significant Accounting Policies” of the Notes to Consolidated Financial Statements included in Part
II, Item 8 of our Form 10-K filed on July 19, 2024.
Results
of Operations
The
following table presents operating results for the three months ended March 31, 2024 and 2023:
Three Months Ended March 31,
% of Net sales
Change
2024
2023
2024
2023
$
%
Net sales
$ 4,926
$ 23,959
100.0
100.0 %
$ (19,033 )
(79.4 )%
Cost of sales
3,414
18,440
69.3 %
77.0 %
(15,026 )
(81.5 )%
Gross profit
1,512
5,519
30.7 %
23.0 %
(4,007 )
(72.6 )%
Operating expenses:
Salaries, benefits and payroll taxes
2,946
5,370
59.8 %
22.4 %
(2,424 )
(45.1 )%
General and administrative
2,292
7,677
46.5 %
32.0 %
(5,385 )
(70.1 )%
Depreciation and amortization
254
491
5.2 %
2.0 %
(237 )
(48.3 )%
Total operating expenses
5,492
13,538
111.5 %
56.4 %
(8,046 )
(59.4 )%
Loss from operations
(3,980 )
(8,019 )
(80.8 )%
(33.4 )%
4,039
(50.4 )%
Other income (expense), net:
Interest expense
(522 )
(815 )
(10.6 )%
(3.4 )%
293
(36.0 )%
Other income, net
11
88
0.2 %
0.4 %
(77 )
(87.5 )%
Total other expense, net
(511 )
(727 )
(10.4 )%
(3.0 )%
216
(29.7 )
Loss before income taxes
(4,491 )
(8,746 )
(91.2 )%
(36.4 )%
4,255
(48.7 )%
Provision for (benefit from) income taxes
—
1
— %
— %
(1 )
(100.0 )%
Net loss
(4,491 )
(8,747 )
(91.2 )%
(36.4 )%
4,256
(48.7 )%
Net loss attributable to non-controlling interest
—
(54 )
— %
(0.2 )%
54
(100.0 )%
Net loss attributable to Greenlane Holdings, Inc.
$ (4,491 )
$ (8,693 )
(91.2 )
(36.2 )%
$ 4,202
(48.3 )%
29
Consolidated
Results of Operations
Net
Sales
For
the three months ended March 31, 2024, net sales were approximately $4.9 million, compared to approximately $23.9 million for the
same period in 2023, representing a decrease of $19.0 million, or 79.4%. The year-over-year decrease in net sales was due to a major
restructuring of our Industrial Group in April of 2023, involving our packaging and industrial vaping product lines; transitioning
much of this business from a gross sales to a commission structure to preserve working capital. Revenues decreased in the
Consumer Brands Group due, in part, to restructuring efforts and shift in strategy to focus on in-house brands that carry a higher
margin profile while rationalizing third-party brand offerings, which generated top line revenue with lower margins. Our Industrial Goods operating segment reported net sales of approximately $2.7 million compared to approximately
$16.1 million for the same period in 2023, representing a decrease of $13.5 million or 83.9%. The
consumer business also was affected by the inability to access capital markets on equitable terms, resulting in stock-outs and
shortages of higher velocity inventory. The Company is continuing to focus on profitable revenue and as a result top line revenue
has significantly been reduced. Concurrently, the Company has continued its focus on right-sizing the business during the fiscal
year ended December 31, 2023 and through present, in an effort to reduce sales and marketing costs and reduce or eliminate certain
administrative functions.
Cost
of Sales and Gross Margin
For
the three months ended March 31, 2024, cost of sales decreased by $15.0 million, or 81.5%, as compared to the same period in 2023. The
decrease in the cost of sales is driven by the 79.4% decrease in revenue in addition to a decrease in damaged and obsolete inventory
write-offs.
Gross
margins increased 7.7% to 30.7% for the three months ended March 31, 2024, compared to 23.0% for the same period in 2023.
Salaries,
Benefits and Payroll Taxes
Salaries,
benefits and payroll taxes expenses decreased by approximately $2.4 million, or 45.1%, to $2.9 million for the three months ended March
31, 2024, compared to $5.4 million for the same period in 2023. The decrease is related to the reduction in workforce to right-size the
business and focus on profitability.
As
we continue to closely monitor the evolving business landscape, we remain focused on identifying cost-saving opportunities while delivering
on our strategy to recruit, train, promote and retain the most talented and success-driven personnel in the industry.
General
and Administrative Expenses
General
and administrative expenses decreased by approximately $5.4 million, or 70.1%, for the three months ended March 31, 2024, compared to
the same period in 2023. The decrease is related to major restructuring effort by the Company to reduce cost and right-size the business.
Compared with the first quarter of 2023, the Company focused on reduction across the board in general and administrative expenses and
saw large decreases in professional and outside services, facility expenses, outbound freight, other general and administrative, marketing,
taxes and licenses, and general insurance.
Depreciation
and Amortization Expense
Depreciation
and amortization expense decreased $0.2 million, or 48.3%, for the three months ended March 31, 2024, compared to the same period in
2023. The decrease is related to a major restructuring effort to reduce cost and right-size the business resulting in the sale and disposal
of assets related to reducing our warehousing and office footprint.
Other
Income (Expense), Net
Interest
expense.
Interest
expense decreased approximately $0.3 million for the three months ended March 31, 2024 compared to the same period in 2023. The decrease
is primarily related to reduction in overall debt financing and refinancing debt for more favorable terms.
Other
expense, net.
Other
income, net, decrease by approximately $0.1 million for the three months ended March 31, 2024, compared to the same period in 2023. The
change is primarily due previously recognized change in fair value of equity investments recorded during the three months ended March
31, 2023.
Provision
for (Benefit from) Income Taxes
For
the three months ended March 31, 2024 and 2023, respectively, the effective tax rate differed from the U.S. federal statutory tax rate
of 21% primarily due to the Operating Company’s pass-through structure for U.S. income tax purposes (through December 31, 2022),
the relative mix in earnings and losses in the U.S. versus foreign tax jurisdictions, and the valuation allowance against the deferred
tax asset.
30
Segment
Operating Performance
Following
the completion of the KushCo merger in late August 2021, we reassessed our operating segments based on our new organizational structure.
Based on this assessment, we determined we had two operating segments as of December 31, 2021, which are the same as our reportable segments:
(1) Consumer Goods, which largely comprises Greenlane’s legacy operations across the United States, Canada, and Europe, and (2)
Industrial Goods, which largely comprises KushCo’s legacy operations. These changes in operating segments align with how we manage
our business as of the first quarter of 2024.
The
Consumer Goods segment focuses on serving consumers across wholesale, retail and e-commerce operations—through both our proprietary
brands, including, Marley Natural, Keith Haring, Groove and Higher Standards, as well as lifestyle products and accessories from leading
brands, like Storz and Bickel, Pax, Davinci, Eyce, Grenco Science, and many more. The Consumer Goods segment forms a central part of
our growth strategy, especially as it relates to scaling our own portfolio of higher-margin proprietary owned brands.
The
Industrial Goods segment focuses on serving the premier cannabis brands, operators, and retailers through our wholesale operations by
providing ancillary products essential to their growth, such as customizable packaging and supply products, which includes our Greenlane
Brand Pollen Gear and vaporization solutions offering, which includes CCELL branded products.
Our
chief operating decision maker (“CODM”) allocates resources to and assesses the performance of our two operating segments
based on the operating segments’ net sales and gross profit. The following table sets forth information by reportable segment for
the three months ended March 31, 2024 and 2023:
Three Months Ended March 31,
% of Total Net sales or % of Segmented Sales
Change
2024
2023
2024
2023
$
%
Net sales:
Consumer Goods
$ 2,274
$ 7,810
46.2 %
32.6 %
$ (5,536 )
(70.9 )%
Industrial Goods
2,652
16,149
53.8 %
67.4 %
(13,497 )
(83.6 )%
Total net sales
$ 4,926
$ 23,959
Cost of sales:
Consumer Goods
$ 1,576
$ 5,523
69.3 %
70.7 %
$ (3,947 )
(71.5 )%
Industrial Goods
1,838
12,917
69.4 %
80.0 %
(11,079 )
(85.8 )%
Total cost of sales
$ 3,414
$ 18,440
Gross profit:
Consumer Goods
$ 698
$ 2,287
30.7 %
29.3 %
$ (1,589 )
(69.5 )%
Industrial Goods
814
3,232
30.6 %
20.0 %
(2,418 )
(74.8 )%
Total gross profit
$ 1,512
$ 5,519
Consumer
Goods
For
the three months ended March 31, 2024, our Consumer Goods operating segment reported net sales of approximately $2.3 million compared
to approximately $7.8 million for the same period in 2023, representing a decrease of $5.5 million or 70.9%. The year-over-year decrease
was due to a major restructuring and continued effort by the company to right-size the business and to reduce sales and marketing costs
to align with gross profit, sale of certain Company brands and a major shift in strategy to focus on in-house brands that have a higher
margin profile and rationalized third-party brand offering generating top line revenue with lower margins as well as some stockouts of key items.
For
the three months ended March 31, 2024, the cost of sales decreased by $3.9 million, or 71.5%, as compared to the same period in 2023.
The decrease in the cost of sales was primarily due to the decrease in the net sales of Consumer Goods.
The
gross margin increased to 30.7% for the three months ended March 31, 2024, compared to a gross margin of approximately 29.3% for the
same period in 2023.
Industrial
Goods
For
the three months ended March 31, 2024, our Industrial Goods operating segment reported net sales of approximately $2.6 million
compared to approximately $16.1 million for the same period in 2023, representing a decrease of $13.5 million or 83.6%. The
year-over-year decrease was due to a major restructuring from gross to net revenue recognition and continued effort by the company
to right size the business and reduce sales and marketing costs to align with the gross profit and the announcement to sell the
Company’s packaging business interrupting sales.
For
the three months ended March 31, 2024, the cost of sales decreased by $11.1 million, or 85.8%, as compared to the same period in 2023.
The decrease in the cost of sales was primarily due to the 83.6% decrease in the net sales of the Industrial Goods.
The
gross margin was approximately 30.6% for the three months ended March 31, 2024, compared to a gross margin of approximately 20.0% for
the same period in 2023.
31
Net
Sales by Geographic Regions
Three Months Ended March 31,
% of Net sales
Change
2024
2023
2024
2023
$
%
Net sales:
United States
$ 3,796
$ 22,392
77.1 %
93.5 %
$ (18,596 )
(83.0 )%
Canada
$ 373
$ 306
7.6 %
1.3 %
67
22.0 %
Europe
$ 757
$ 1,261
15.4 %
5.2 %
(504 )
(40.0 )%
Total net sales
$ 4,926
$ 23,959
100.0 %
100.0 %
$ (19,033 )
(79.4 )%
United
States
For
the three months ended March 31, 2024, our United States net sales were approximately $3.8 million, compared to approximately $22.4 million
for the same period in 2023, representing a decrease of $18.6 million, or 83.0%. The year-over-year decrease in net sales was due to
a major restructuring effort and a shift in strategy to focus on in-house brands that carry a higher margin profile while rationalizing
out third-party brand offerings, which generated top line revenue with lower margins. The Company’s transition out of the Industry
packaging business, which impacted sales and required significant working capital and produced low margins. The company entered into
a strategic partnership with an affiliate of one our existing vape suppliers (“Vape Partner”) to service certain key customers
with vaporizer goods and services (the “Vape Partnership”). As part of the Vape Partnership, we will introduce our Vape Partner
to to certain key customers, assist with the promotion and the sale of certain vaporizer goods and services, and help coordinate the
logistics, storage and distribution of such vaporizer products. If our Vape Partner and key customer(s) enter into a direct relationship,
the customers would directly purchase vaporizer goods and services, which we currently sell them, directly from our Vape Partner and
we would no longer need to purchase such vape inventory on behalf of such key customer(s). In exchange we would earn quarterly and annual
commission payments from our strategic partners. While the strategic partnerships will result in a decrease in top line revenue for these
packaging and vape products these partnerships combined with some of our other restructuring initiatives, should allow us to reduce our
overall cost-structure and enhance our margins, and convert millions of dollars of existing inventory back into cash, thereby improving
our balance sheet. The Company is focused on profitable revenue and as a result top line revenue has significantly been reduced.
Canada
For
the three months ended March 31, 2024, our Canadian net sales were approximately $0.4 million, compared to approximately $0.3 million
for the same period in 2023, representing a slight increase of $0.1 million, or 22.0%. The company is currently evaluating distribution
and sales channels into Canada.
Europe
For
the three months ended March 31, 2024, our European net sales were approximately $0.8 million, compared to approximately $1.3 million
for the same period in 2023, representing a decrease of $0.5 million or 40.0%. The decrease in net sales was due primarily to major restructuring
efforts to improve the profitability of our European operations.
Liquidity,
Capital Resources and Going Concern
Our
primary requirements for liquidity and capital are working capital, debt service related to recent acquisitions and general
corporate needs. Our primary sources of liquidity are our cash on hand and the cash flow that we generate from our operations, as
well as proceeds other equity issuances. As of March 31, 2024, we had approximately $0.2 million of cash, of which none was
restricted and $0.1 million was held in foreign bank accounts, and approximately $ 0.8
million of negative working capital, which is calculated as total current assets minus
total current liabilities, as compared to approximately $0.5 million of cash, of which $0.1 million was held in foreign bank
accounts, and approximately $ 3.7 million of working capital as of December 31, 2023. The repatriation of cash balances from our
foreign subsidiaries could have adverse tax impacts or be subject to capital controls; however, these balances are generally
available to fund the ordinary business operations of our foreign subsidiaries without legal or other restrictions.
We
believe that our cash on hand and the cash flow that we generate from our operations will not be sufficient to fund our working capital
and capital expenditure requirements, as well as our debt repayments and other liquidity requirements associated with our existing operations,
for the next 12 months. Based on our cash on hand and working capital at March 31, 2024 , we may have insufficient cash to fund planned
operations into the third quarter of 2024 . This is evident from our continued efforts to raise capital and leverage external funding
to fulfill our capital needs as highlighted below.
32
ATM
Program and Shelf Registration Statement
We
formerly used a shelf registration statement on Form S-3 (the “Shelf Registration Statement”) to conduct securities offerings.
In August 2021, we filed a prospectus supplement and established an “at-the-market” equity offering program (the “ATM
Program”) that provided for the sale of shares of our Class A common stock having an aggregate offering price of up to $50 million,
from time to time. H
Since
the launch of the ATM program in August 2021 and through December 31, 2022, we sold shares of our Class A common stock which generated
gross proceeds of approximately $12.7 million and we paid fees to the sales agent of approximately $0.4 million. Due to the untimely
filing of certain of our Quarterly and Annual Reports, we are unable to issue additional shares of Class A common stock pursuant to the
ATM Program or otherwise use the Shelf Registration Statement.
Common
Stock and Warrant Offerings
On
June 29, 2023, we entered into securities purchase agreements with certain investors, pursuant to which we agreed to issue and sell an
aggregate of 560,476 shares of our Class A common stock, pre-funded warrants to purchase up to 3,487,143 shares of our Class A Common
Stock (the “July 2023 Pre-Funded Warrants”) and warrants to purchase up to 8,095,238 shares of our Class A common stock (the
“July 2023 Standard Warrants”). The July 2023 units were offered pursuant to a Registration Statement on Form S-1 (the “July
2023 Offering”). The July 2023 Offering generated gross proceeds of approximately $4.3 million and net proceeds to the Company
of approximately $3.8 million and closed on July 3, 2023.
Asset-Based
Loan
On
August 9, 2022, we entered into an asset-based loan agreement dated as of August 8, 2022 (the “Loan Agreement”), which made
available to the Company a term loan of up to $15.0 million. On February 9, 2023, we entered into Amendment No. 2 to the Loan Agreement,
in which we agreed to, among other things, voluntarily prepay approximately $6.6 million (inclusive of early termination fees and expenses)
under the terms provided for under the Loan Agreement and the lenders under the Loan Agreement agreed to release $5.7 million in funds
held in a blocked account pursuant to the terms of the Loan Agreement.
On
August 7, 2023, we repaid the approximately $4.3 million in aggregate principal amount (the “Loan Repayment”) which remained
outstanding under the terms of the Loan Agreement. As a result of the Loan Repayment, the Company has been released from its obligations
under the Loan Agreement, in accordance with the terms of the Loan Agreement. See “Note 6 - Long Term Debt” for more information.
ERC
Sale
On
February 16, 2023, two of our wholly owned subsidiaries, Warehouse Goods LLC and KIM International LLC, entered into an agreement with
a third-party institutional investor pursuant to which the investor purchased, for approximately $4.9 million in cash, an economic participation
interest, at a discount, in our rights to payment from the United States Internal Revenue Service for certain periods with respect to
the employee retention credits filed by us under the Employee Retention Credit program.
Future
Receivables Financings
In
July, August, October, and November 2023, the Company received an aggregate of approximately $3.9 million in cash pursuant to the terms
of future receivables financings (collectively, the “Future Receivables Financings”) entered into with two private lenders.
See “Note 6 - Long Term Debt” for more information.
33
Management
Initiatives
We
have completed several initiatives to optimize our working capital requirements. We launched Groove, a new, innovative Greenlane Brands
product line, and we also rationalized our third-party brands product offering, which enables us to reduce inventory carrying costs and
working capital requirements.
In
April 2023, we entered into two strategic. First, we entered into a strategic partnership (the “MJ Packaging Partnership”)
with A&A Global Imports d/b/a MarijuanaPackaging.com (“MJ Pack”), a provider of packaging solutions to the cannabis industry.
Second, we entered into a strategic partnership with an affiliate of one of our existing vape suppliers (“Vape Partner”)
to service certain key customers with vaporizer goods and services (the “Vape Partnership”). As part of the Vape Partnership,
we will introduce our Vape Partner to certain key customers, assist with the promotion and the sale of certain vaporizer goods and services,
and help coordinate the logistics, storage and distribution of such vaporizer products. If our Vape Partner and key customer(s) enter
into a direct relationship, the customers would directly purchase vaporizer goods and services, which we currently sell them, directly
from our Vape Partner and we would no longer need to purchase such vape inventory on behalf of such key customer(s). In exchange we would
earn quarterly and annual commission payments from our strategic partners. While the strategic partnerships may result in a decrease
in top line revenue for these packaging and vape products, these partnerships combined with some of our other restructuring initiatives
should allow us to reduce our overall cost-structure and enhance our margins, thereby improving our balance sheet.
We
have successfully renegotiated supplier partnership terms and are continuing to improve working capital arrangements with suppliers.
We have made progress consolidating and streamlining our office, warehouse, and distribution operations footprint. We have reduced our
workforce by approximately 49% throughout fiscal year 2023 to reduce costs and align with our revenue projections.
We
have incurred net losses of $4.5 million and $8.7 million for the three months ended March 31, 2024 and 2023, respectively. For the three
months ended March 31, 2024, cash used in operating activities was $0.1
million and cash used in operating activities for the year ended December 31, 2023 was $1.8 million. The recent macroeconomic
environment has caused weaker demand than contemplated under our business plan, resulting in a reduction in projected revenue and cash
flows for the twelve-month period included in the going concern evaluation.
As
a result of our losses and our projected cash needs, combined with our current liquidity level, substantial doubt exists about the Company’s
ability to continue as a going concern. The Company’s ability to continue as a going concern is contingent upon successful execution
of management’s intended plan over the next twelve months to improve the Company’s liquidity and profitability, which includes,
without limitation:
■
Further
reducing operating costs expense by taking additional restructuring actions to align cost with revenue to achieve profitability.
■
Increasing
revenue by introducing new products and acquiring new customers.
■
Execute
on strategic partnerships accretive to margins and operating cash
■
Seeking
additional capital through the issuance of debt or equity securities.
Our
opinions concerning liquidity are based on currently available information. To the extent this information proves to be inaccurate, or
if circumstances change, future availability of trade credit or other sources of financing may be reduced and our liquidity could be
adversely affected. Our future capital requirements and the adequacy of available funds will depend on many factors, including those
described in the section titled “Risk Factors” in Item 1A of our Annual Report on Form 10-K for the year ended December
31, 2023 . Depending on the severity and direct impact of these factors on us, we may be unable
to secure additional financing to meet our operating requirements on terms favorable to us, or at all.
As
of March 31, 2024 ,
we did not have any off-balance sheet arrangements that are reasonably likely to have a material current or future effect on our financial
condition, results of operations, liquidity, capital expenditures, or capital resources.
34
Cash
Flows
The
following summary of cash flows for the periods indicated has been derived from our condensed consolidated financial statements included
elsewhere in this Quarterly Report on Form 10-Q:
Three Months Ended
March 31,
(in thousands)
2024
2023
Net cash (used in) provided by operating activities
$ (81 )
$ 1,883
Net cash used in investing activities
(135 )
(176 )
Net cash used in financing activities
(92 )
(8,189 )
Net
Cash (Used in) Provided by Operating Activities
During
the three months ended March 31, 2024, net cash used in operating activities of approximately $0.1 million consisted of (i) net
loss of $4.5 million, offset by non-cash adjustments to net loss of approximately $0.3 million, and (ii) a $4.1 million increase in
working capital primarily driven by increases in accounts payable, accrued expenses of approximately $1.7 million and decreases in
inventories and other current assets of approximately $2.7 million.
During
the three months ended March 31, 2023, net cash provided by operating activities of approximately $1.9 million consisted of (i) net loss
of $8.7 million, offset by non-cash adjustments to net loss of approximately $0.9 million, including depreciation and amortization expense
of approximately $0.5 million and stock based compensation expense of $0.2 million, and (ii) a $9.7 million decrease in working capital
primarily driven by decreases in inventories, vendor deposits and other current assets of approximately $9.0 million, including cash
collections of approximately $4.9 million related to ERC sales, and increases in accounts payable and accrued expenses of approximately
$2.9 million, offset partially by a $1.4 million increase in accounts receivable and a $0.8 million decrease in customer deposits.
Net
Cash Used in Investing Activities
During
the three months ended March 31, 2024, net cash used in investing activities of approximately $0.2 million consisted primarily of capital
expenditures.
During
the three months ended March 31, 2023, net cash used in investing activities of approximately $0.2 million consisted primarily of capital
expenditures.
Net
Cash Used in Financing Activities
During
the three months ended March 31, 2024, net cash used in financing activities of approximately $0.1 million primarily consisted of approximately
$0.3 million in payments on loans against future accounts receivable and approximately $0.2 million in proceeds from future receivables financing.
35
During
the three months ended March 31, 2023, net cash used in financing activities of approximately $8.2 million consisted of repayments of
the Asset-Based Loan of approximately $6.5 million, payments on the Eyce and DaVinci promissory notes of approximately $0.9 million,
and Asset-Based Loan costs incurred of approximately $0.8 million.
Critical
Accounting Policies and Estimates
See
Note 2, “Summary of Significant Accounting Policies” of the Notes to Condensed Consolidated Financial Statements in Part
I, Item 1 of this Form 10-Q and Part II, Item 7, “Critical Accounting Policies and Estimates” in our Annual Report on Form
10-K for the year ended December 31, 2023 for descriptions of the significant accounting policies and methods used in the preparation
of our Condensed Consolidated Financial Statements. There have been no material changes to the Company’s critical accounting estimates
since the Form 10-K for the year ended December 31, 2023.
ITEM
3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
required.
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