Item 1. Business
Item 1. Business.
Overview
Electromed,
Inc. (“we,” “our,” “us,” “Electromed” or the “Company”) develops,
manufactures, markets and sells innovative products that provide airway clearance therapy, including the SmartVest ®
Airway Clearance System (“SmartVest System”) and related products, to patients with compromised pulmonary function
with a commitment to excellence and compassionate service. Our goal is to make High Frequency Chest Wall Oscillation (“HFCWO”)
treatments as effective, convenient, and comfortable as possible, so our patients can breathe easier and live better with improved
respiratory function and fewer exacerbations.
We
employ a direct-to-patient and provider model, through which we obtain patient referrals from clinicians, manage insurance claims
on behalf of our patients, and deliver the SmartVest System to patients, training them on proper use in their homes. This model
allows us to directly approach patients and clinicians, whereby we disintermediate the traditional durable medical equipment (“DME”)
channel and capture both the manufacturer and distributor margins. We also sell our products in the acute care setting for patients
in a post-surgical or intensive care unit, or who were admitted for a lung infection brought on by compromised airway clearance.
Electromed was incorporated in Minnesota in 1992. Our common stock is listed on the NYSE American under the ticker symbol “ELMD.”
The
SmartVest System features a programmable air pulse generator, a therapy garment worn over the upper body and a connecting hose,
which together provide safe, comfortable, and effective airway clearance therapy. The SmartVest System generates HFCWO, an airway
clearance therapy. One factor of respiratory health is the ability to clear secretions from airways. Impaired airway clearance,
when mucus cannot be expectorated, may result in labored breathing and/or inflammatory and immune systems boosting mucus production
that invites bacteria trapped in stagnant secretions to cause infections. Studies show that HFCWO therapy is as effective an airway
clearance method for patients who have compromised pulmonary function as traditional chest physical therapy (“CPT”)
administered by a respiratory therapist. 1 However, HFCWO can be self-administered, relieving a caregiver of participation
in the therapy, and eliminating the attendant cost of an in-home care provider. We believe that HFCWO treatments are cost-effective
primarily because they reduce a patient’s risk of respiratory infections and other secondary complications that are associated
with impaired airway clearance and often result in costly hospital visits and repeated antibiotic use.
The
SmartVest System is designed for patient comfort and ease of use which promotes adherence to prescribed treatment schedules, leading
to improved airway clearance, patient outcomes and quality of life, and a reduction in healthcare utilization. We offer a broad
range of garments, referred to as vests and wraps, in sizes for children and adults that allow for tailored fit. User-friendly
controls allow patients to administer their daily therapy with minimal or no assistance. Our direct product support services provide
patient and clinician education, training, and follow-up to ensure that the product is integrated into each patient’s daily
treatment regimen. Additionally, our reimbursement department assures we are working on behalf of the patient by processing their
physician paperwork, providing clinical support and billing the applicable insurance provider. We believe that the advantages
of the SmartVest System and the Company’s customer services to the patient include:
● improved
quality of life;
● reduction
in healthcare utilization;
● independence
from a dedicated caregiver;
● consistent
treatments at home;
● improved
comfort during therapy; and
● eligibility
for reimbursement by private insurance, federal or state government programs or combinations of the foregoing.
1 Nicolini
A, et al. Effectiveness of treatment with high-frequency chest wall oscillation in patients with bronchiectasis. BMC Pulmonary
Medicine. 2013;13(21) .
1
Our
Products
Since
2000, we have marketed the SmartVest System and its predecessor products to patients suffering from bronchiectasis, cystic fibrosis,
and neuromuscular conditions such as cerebral palsy and amyotrophic lateral sclerosis (“ALS”). Our products are sold
into the home health care market and the acute care setting for patients in a post-surgical or intensive care unit, or who were
admitted for a lung infection brought on by compromised airway clearance. Accordingly, our sales points of contact include adult
pulmonology clinics, cystic fibrosis centers, neuromuscular clinics and hospitals.
We
have received clearance from the U.S. Food and Drug Administration (“FDA”) to market the SmartVest System to promote
airway clearance and improve bronchial drainage. In addition, Electromed is certified to apply the Conformité Européenne
(“European Conformity” or “CE”) marking for HFCWO device sales in all European Union member countries
and approved for HFCWO device sales in other, select international countries. The SmartVest System is available only with a physician’s
prescription.
The
SmartVest System is currently available in two models, The SmartVest SQL ® and SmartVest Clearway ® –
which are sold into home care and hospital markets. In November 2022, we announced the introduction of SmartVest Clearway ® ,
our next generation HFCWO system designed around an enhanced patient experience and modern design. We will continue to support
and service earlier SmartVest models pursuant to the applicable product warranty. As part of our growth strategies, we periodically
evaluate opportunities involving products and services, especially those that may provide value to the respiratory homecare and
institutional market.
The
SmartVest Clearway System
The
SmartVest Clearway System consists of an inflatable therapy garment, a programmable air pulse generator and a patented single-hose
that delivers air pulses from the generator to the garment to create oscillatory pressure on the chest wall. The SmartVest Clearway
is designed for maximum comfort and lifestyle convenience, so patients can readily fit therapy into their daily routines. The
SmartVest Clearway was designed with the patient experience in mind continuing our history of offering the smallest, lightest
weight generator on the market and introduces an intuitive touch screen to simplify use. The enhanced features make it easier
to use and enable greater patient freedom in completing therapy.
● 360°
oscillation coverage and patented Soft Start (R) technology: All SmartVest
garments provide 360° oscillation coverage, which delivers simultaneous treatment
to all lobes of the lungs. The oscillatory squeeze-and-release technology delivers therapeutic
pressure to the chest wall to loosen, sheer and propel mucus into the upper airways where
it can be more easily expectorated. Our patented Soft Start technology gently inflates
the garment to better acclimate the patient to therapy.
● Open
system design with Breathing Room TM : The active inflate – active
deflate mechanism of the SmartVest System enables patients to take deep breaths during
therapy without feeling restricted, providing patients with a more comfortable treatment
experience.
● Programmable
generator with user-friendly device operation: The SmartVest Clearway introduces
an intuitive touchscreen with single touch start. The improved user interface enhances
device programming and simplifies every-day use. The system features multiple operating
modes, including ramp, favorite settings designations, and options for saving, locking
and restoring protocols. An enhanced pause feature allows the physician to program dedicated
times for the patient to clear secretions during therapy.
● Patented
single-hose design: A single-hose delivers oscillations to the SmartVest garment,
which we believe provides therapy in a more comfortable and unobtrusive manner than a
two-hose system. Oscillations are delivered evenly from the base of the SmartVest garment,
extending the forces upward and inward in strong but smooth cycles surrounding the chest.
● Soft-fabric
garment is lightweight and comfortable: The SmartVest garment is the lightest HFCWO
garment available and is designed to resemble an article of clothing. The light design
takes weight off of the patients shoulders and torso enhancing the therapy experience.
Quick fit Velcro ® -like closures allow for a secure, comfortable fit without
bulky straps and buckles. The simple design creates a broad size adjustment range to
ensure a properly tailored fit to accommodate pediatric and adult patients.
2
● Smaller
and lighter: SmartVest Clearway is the smallest and lightest HFCWO generator on the
market, weighing less than 14 pounds. The lightweight design, ergonomic carrying handle
and compact storage case make it easier for patients to move throughout their home, store
and integrate HFCWO therapy into their daily lives.
SmartVest
Connect
In
June 2017, we launched SmartVest Connect ® wireless technology, a personalized HFCWO therapy management portal for
patients with compromised pulmonary function. In March 2020, we launched the SmartVest Connect app for both the iOS and Android
operating systems. The SmartVest Connect app securely connects to the SmartVest System through Bluetooth™ technology. This
interface allows patients and healthcare teams to track therapy in real-time and collaborate on care decisions to improve therapy
adherence and patient outcomes.
Other
Products
We
market the Single Patient Use (“SPU”) SmartVest and SmartVest Wrap ® to health care providers in the
acute care setting. Hospitals issue the SPU SmartVest or SmartVest Wrap to an individual patient for managing airway clearance
while inpatient. Both SPU products provide full coverage oscillation and facilitate continuity of care when the SmartVest System
is prescribed for patients with a chronic condition upon discharge for use in the home.
Our
Market
We
estimate the total served U.S. market for HFCWO is approximately $250 million in 2022 growing at a 9% compound annual growth rate
based on independent third-party market research. We believe the market for HFCWO is under recognized and underdiagnosed and is
continuing to expand due to an aging population, higher incidence of chronic lung disease, growing awareness by physicians of
diseases and conditions for which patients can benefit from using HFCWO therapy, and treatments moving to lower cost home care
settings. Indications for when HFCWO may be prescribed are not specific to any one disease. A physician may elect to prescribe
HFCWO when such individual believes the patient will benefit from improved airway clearance and external chest manipulation is
the treatment of choice to enhance mucus transport and improve bronchial drainage.
The
SmartVest System is primarily prescribed for patients with bronchiectasis, cystic fibrosis, and neuromuscular conditions such
as cerebral palsy and ALS. We believe that bronchiectasis represents the fastest growing diagnostic category and greatest potential
for HFCWO growth in the United States exhibiting an 8.7% increase in patients diagnosed between 2000 and 2007 9 . Bronchiectasis
is an irreversible, chronic lung condition characterized by enlarged and permanently damaged bronchi. The condition is associated
with recurrent lower respiratory infections, inflammation, reduction in pulmonary function, impaired respiratory secretion clearance,
increased hospitalizations and medication use, and increased morbidity and mortality.
We
are driven to make life’s important moments possible, one breath at a time, by leading the HFCWO therapy market in clinical
evidence that supports the therapeutic imperative of clearing excess mucus from the lungs. Electromed continues to add to the
body of evidence in support of HFCWO with multiple published clinical outcome studies demonstrating a significant improvement
in quality of life and reduction in exacerbation rates, hospitalizations, emergency department visits, and antibiotic prescriptions
in bronchiectasis patients using the SmartVest System. This includes a 2022 publication in the American Journal of Respiratory
and Critical Care Medicine reviewing outcomes among non-cystic fibrosis bronchiectasis patients with HFCWO Therapy 2-6. In
addition, we designed and ran a quality-of-life study for COPD patients using SmartVest, which was shared at the 2023 American
Thoracic Society International Conference and published in American Journal of Respiratory and Critical Care Medicine. The study’s
results demonstrated statistically significant favorable responses to HFCWO as add on therapy for patients with a primary diagnosis
of COPD. We have also shared data from our bronchiectasis quality of life trial at the 2023 World Bronchiectasis and NTM Conference
highlight effects of HFCWO on clinical symptoms of patients with bronchiectasis Generating additional clinical evidence to further
support the SmartVest System as a preferred treatment for bronchiectasis patients will remain a focus in fiscal 2024.
3
We
believe that bronchiectasis is under recognized and underdiagnosed but is experiencing a surge in clinical interest and awareness,
including the relationship to COPD, commonly referred to as bronchiectasis COPD overlap syndrome. The overlap of bronchiectasis
and COPD increases exacerbations and hospitalizations, reduces pulmonary function, and increases mortality. Several recent studies
have estimated prevalence of bronchiectasis, which we believe are helpful for estimating a range of the overall market size.
● Weycker
(2017) projected 4.2 million adults in the United States over the age of 40 may have bronchiectasis, suggesting there is a large
pool of patients with undiagnosed disease. 7
● Henkle
(2018) confirmed a high prevalence of bronchiectasis in the United States, identifying over 600,000 unique patients with at least
one bronchiectasis claim (ICD-9 claims 494.0 or 494.1). The study also observed that patients with dual diagnosis of bronchiectasis
and COPD were in poorer health, with more office visits, more inpatient admissions and more acute respiratory infections. 8
● Seitz
(2012) estimated that 190,000 unique cases of bronchiectasis were diagnosed in Medicare patients in 2007 and bronchiectasis prevalence
increased 8.7% annually between 2000 and 2007. 9 Based on historic growth in prevalence and assuming a constant growth
rate, the estimated number of bronchiectasis diagnoses in Medicare patients in 2021 exceeded 608,000.
● Aksamit
(2017) found 20% (n=350) of patients with bronchiectasis enrolled in the U.S. Bronchiectasis Research Registry between 2008 and
2014 also had COPD and 29% (n=515) also had asthma. 7 Other studies have found that the overlap between bronchiectasis
and COPD is observed in 27% to 57% of patients with COPD. 10-13–8
● Chalmers
(2017) found that prevalence of bronchiectasis in patients with COPD ranged from a low of 4% to as high as 69% with mean prevalence
of 54%. In many studies in patients with COPD, the presence of bronchiectasis was associated with reduced lung function, greater
sputum production, more frequent exacerbations and increased mortality versus those with COPD alone. 14
These
studies indicate a wide range of potential prevalence of bronchiectasis patients in the United States. We also believe that it
is difficult to estimate from these studies which patients will need or benefit from HFCWO. Internal company estimates derived
from 2020 analysis of the IQVIA PharMetrics Plus database, one of the largest US health plan databases of adjudicated integrated
medical and pharmacy claims, indicate a 15% to 20% penetration of HFCWO within the diagnosed Bronchiectasis population 15 .
By conservatively assessing the market size in relation to the clinical studies cited above, we calculate that current HFCWO adoption
may account for only 100,000 patients of the 500,000 to 600,000 currently diagnosed and treatable patients (see Figure 1 below).
We believe that bronchiectasis is underdiagnosed in the U.S. based on clinical study and epidemiology evidence with an even greater
number of patients that could potentially benefit from diagnosis and treatment. We believe that HFCWO is under prescribed for
bronchiectasis patients resulting in a large, underpenetrated US market opportunity and growth potential for HFCWO therapy.
2 Sievert
C, et al. Using High Frequency Chest Wall Oscillation in a Bronchiectasis Patient Population: An Outcomes-Based Case Review. Respiratory
Therapy Journal. 2016;11(4): 34–38.
3 Sievert
C, et al. Cost-Effective Analysis of Using High Frequency Chest Wall Oscillation (HFCWO) in Patients with Non-Cystic Fibrosis
Bronchiectasis. Respiratory Therapy Journal. 2017;12(1): 45–49.
4 Sievert
C, et al. Incidence of Bronchiectasis-Related Exacerbation Rates After High Frequency Chest Wall Oscillation (HFCWO) Treatment
— A Longitudinal Outcome-Based Study. Respiratory Therapy Journal. 2018;13(2): 38–41.
5 Powner
J, et al. Employment of an algorithm of care including chest physiotherapy results in reduced hospitalizations and stability of
lung function in bronchiectasis. BMC Pulmonary Medicine . 2019;19(82).
6
DeKoven M, Mandia K, DeFabis N, Chen J, Ruscio A. Patient Characteristics, Healthcare Resource Utilization And Outcomes
Among Non-Cystic Fibrosis Bronchiectasis Patients With High Frequency Chest Wall Oscillation (HFCWO) Therapy. American Journal
of Respiratory and Critical Care Medicine. 2022. Vol 205:A3090
7 Weycker
D, Hansen G, Seifer F. Prevalence and incidence of noncystic fibrosis bronchiectasis among US adults in 2013. Chronic Respiratory
Disease. 2017; 14(4):377-384.
8 Henkle
E, et al. Characteristics and Health-care Utilization History of Patients with Bronchiectasis in US Medicare Enrollees With Prescription
Drug Plans, 2006 to 2014. Chest. 2018;154(6), 1311–1320.
9 Seitz
A, et al. Trends in Bronchiectasis Among Medicare Beneficiaries in the United States, 2000 to 2007. Chest. 2012;142(2),
432–439.
10 Aksamit
T, et al. Bronchiectasis Research Registry C. Adult Patients With Bronchiectasis: A First Look at the US Bronchiectasis Research
Registry. Chest . 2017;151:982-92.
11 Patel
I.S., et al. Bronchiectasis, exacerbation indices, and inflammation in chronic obstructive pulmonary disease. Am J Respir Crit
Care Med . 2004;170:400-7.
12 O’Brien
C, et al. Physiological and radiological characterization of patients diagnosed with chronic obstructive pulmonary disease in
primary care. Thorax . 2000;55:635-42.
13 Bafadhel
M, et al. The role of CT scanning in multidimensional phenotyping of COPD. Chest . 2011;140:634-42.
14 Chalmers
J. and Sethi S. Raising awareness of bronchiectasis in primary care: overview of diagnosis and management strategies in adults.
NPJ Prim Care Respir Med . 2017;27:18.
15
Internal company estimates derived from IQVIA 2018 PharMetrics Plus Database
16
M. Bruner, C. Bazan, B. Liu, C. Marion, K.S. Skarvan, L. Edwards, G. Solomon. Effects of High Frequency Chest Wall Oscillation
(HFCWO) on Clinical Symptoms in COPD. American Journal of Respiratory and Critical Care Medicine. 2023. Vol 207:C96
17
C. Cheng, M. Bruner, C. Bazan, B. Liu, C. Marion, L. Edwards, G. Solomon. Effects of High Frequency Chest Wall Oscillation
(HFCWO) on Quality of Life in Bronchiectasis. 6th World Bronchiectasis & NTM Conference. 2023. Poster Abstract 310-B
4
Estimated
HFCWO Market Opportunity - Bronchiectasis Patients (U.S.) – Figure 1
The
heightened awareness of bronchiectasis speaks to the growing body of clinical evidence supporting treatments to improve symptoms
and manage disease progression.
● In
2019, an observational comparative retrospective cohort study published in BMC Pulmonary
Medicine evaluated the efficacy of a treatment algorithm in 65 patients with radiographic
and symptom confirmed bronchiectasis, centered on initiation of HFCWO therapy with the
SmartVest System. 5 Patients were treated per the algorithm if they reported
greater than two exacerbations in the previous year and symptoms, including chronic cough,
sputum production, or dyspnea. Results show that at one-year: exacerbations requiring
hospitalization and antibiotic use were significantly reduced and mean forced expiratory
volume remained stable post enrollment, suggesting early initiation of HFCWO therapy
may slow the otherwise normal progression of the disease.
● In
2022, the American Journal of Respiratory and Crucial Care Medicine published the results
of a third-party retrospective cohort analysis of 101 qualifying NCFBE patients who received
HFCWO. Key findings revealed that patients who used HFCWO therapy experienced improved
health outcomes, a reduction in healthcare resource utilization and reduction in medication
usage. 6
Marketing,
Sales and Distribution
Our
sales and marketing efforts are focused on driving adoption of our products and services with physicians, clinicians, patients,
and third-party payers and building market awareness to the benefits of HFCWO for treatment of bronchiectasis. Because the sale
of the SmartVest System requires a physician’s prescription, we market to physicians and health care providers as well as
directly to patients. Most of our revenue comes from domestic homecare sales through a physician referral model. We have established
our own domestic sales force and support network, which we believe is able to provide superior education, support, and training
to our customers.
5
Our
direct U.S. sales force works with physicians and clinicians, primarily pulmonologists, in defined territories to help them understand
our products and services and the value they provide to their respective patients. As of June 30, 2023, we had 55 field sales
employees, including six regional sales managers, 46 clinical area managers (“CAMs”) and three clinical educators.
We also have developed a network of approximately 170 respiratory therapists and health care professionals across the U.S. to
assist with in-home SmartVest System patient training on a non-exclusive, independent contractor basis. These independent contractors
are credentialed by the National Board for Respiratory Care as either Certified Respiratory Therapists or Registered Respiratory
Therapists and provide national coverage to an internal team of Registered Respiratory Therapists dedicated to supporting SmartVest
patients. Additionally, Electromed employs a team of reimbursement specialists dedicated to managing insurance and payer relations
and supporting prescribers and patients in navigating financial considerations. The availability of reimbursement is an important
consideration for health care professionals and patients. Because our product has an assigned Healthcare Common Procedure Coding
System (“HCPCS”) code, a claim can be billed for reimbursement using that code. We must demonstrate the effectiveness
of our products to public and private insurance providers. The availability of reimbursement exists primarily due to an established
HCPCS code for HFCWO. A HCPCS code is assigned to services and products by the Centers for Medicare and Medicaid Services (“CMS”).
Of
the $47.6 million of our revenue derived from the U.S. in fiscal 2023, approximately 92% represented home care and 4% represented
hospital sales. We expect to achieve future sales, earnings, and overall market share growth through a continued focus on product
innovation, differentiation and improved patient experiences and outcomes in the home care segment. We believe that our position
in the market, direct sales team and a dedication to advancing education on HFCWO awareness positions us to drive market awareness
and growth to the benefits of HFCWO in treatment of bronchiectasis. We believe that dedicated service to our providers and patients
is a key component of achieving future sales. Providers seek companies that are easy to work with, are responsive and care for
their patients as an extension of their practices.
We
generate sales interest through multiple channels that include visits to pulmonology clinics and medical centers, participation
in medical conferences, maintenance of industry contacts to increase the visibility and acceptance of our products by physicians
and health care professionals, support of industry events such as the Cystic Fibrosis Foundation World Bronchiectasis Day and
American Lung Association Fight for Air Climb, as well as through a focus on increasing patients by word of mouth and traffic
to our website and social media channels. We continue to evaluate opportunities to offer the SmartVest System through selected
Home Medical Equipment (“HME”) distributors. We maintain agreements with a limited number of HME distributors to distribute
and sell the SmartVest System in the United States home care market. We expect to continue our direct sales channel as our primary
homecare revenue source.
International
Marketing
Approximately
1% of our net revenues were from sales outside of the U.S. in both of our fiscal 2023 and our fiscal year ended June 30, 2022
(“fiscal 2022”), respectively. We sell our products outside of the U.S. primarily through independent distributors
specializing in respiratory products. Through June 30, 2023, most of our distributors operated in exclusive territories. Our principal
distributors are located in Europe, the Arab states of the Persian Gulf, Southeast Asia, South America and Central America. Units
are sold at a fixed contract price with payments made directly from the distributor, rather than being tied to reimbursement rates
of a patient’s insurance provider as is the case for domestic sales. Our sales strategy outside of the U.S. is to maintain
our current distributors with less emphasis on contracting with new distributors.
Third-Party
Reimbursement
In
the U.S., individuals who use the SmartVest System generally rely on third-party payers, including private payers and governmental
payers such as Medicare and Medicaid, to cover and reimburse all or part of the cost of using the SmartVest System. Our home care
revenue comes from reimbursement from commercial payers, Medicare, Medicaid, Veterans Affairs and direct patient payments. Reimbursement
for HFCWO therapy and the SmartVest System varies among public and private insurance providers.
A
key strategy to grow sales is achieving world class customer service and support for our patients and clinicians and increasing
the number of covered lives across a broad payer market. We do this with an established and effective reimbursement department
working on behalf of the patient by processing physician paperwork, seeking insurance authorization and processing claims. The
skill and knowledge gained and offered by our reimbursement department is an important factor in building our revenue and serving
patients’ financial interests. Our payment terms generally allow patients to acquire the SmartVest System over a period
of one to 15 months, which is consistent with reimbursement procedures followed by Medicare and other third parties. The payment
amount we receive for any single referral may vary based on several factors, including Medicare and third-party reimbursement
processes and policies. The reimbursement department includes the payer relations function working directly with all payer types
to increase the covered lives for the SmartVest System with national and regional private insurers and applicable state and federal
government entities as well as to maintain the current licenses with state and federal government and payer contracts.
6
Our
SmartVest System is reimbursed under HCPCS code E0483. Currently, the Medicare total allowable amount of reimbursement for this
billing code is approximately $15,000. The allowed amount for state Medicaid programs ranges from approximately $8,000 to $15,000,
which is similar to commercial payers. Actual reimbursement from third-party payers can vary and can be significantly less than
the full allowable amount. Deductions from the allowable amount, such as co-payments, deductibles and/or maximums on durable medical
equipment, decrease the reimbursement received from the third-party payer. Collecting a full allowable amount depends on our ability
to obtain reimbursement from the patient’s secondary and/or supplemental insurance if the patient has additional coverage,
or our ability to collect amounts from individual patients.
Most
patients can qualify for reimbursement and payment from Medicare, Medicaid, private insurance or combinations of the foregoing.
Our sales continue to be dependent, in part, on the availability of coverage and reimbursement from third-party payers, even though
our devices have been cleared for marketing by the FDA. The way reimbursement is sought and obtained varies based upon the type
of payer involved and the setting in which the procedure is furnished.
Research
and Development
Our
research and development (“R&D”) capabilities consist of full-time engineering staff and several consultants.
We periodically engage consultants and contract engineering employees to supplement our development initiatives. Our team has
a demonstrated record of developing new products that receive the appropriate product approvals and regulatory clearances around
the world as demonstrated by the FDA 510(k) clearance for the SmartVest Clearway Airway Clearance System received November 2022.
During
fiscal 2023 and 2022, we incurred R&D expenses of approximately $916,000 and $1,356,000, or 1.9% and 3.3% of our net revenues,
respectively. As a percentage of sales, we expect spending on R&D expenses to remain within a range of 1-2% of net revenues
for fiscal 2024.
Intellectual
Property
As
of June 30, 2023, we held 12 United States and 41 foreign-issued patents covering the SmartVest System and its underlying technology
and had 9 pending United States and foreign patent applications. These patents and patent applications offer coverage in the field
of air pressure pulse delivery to a human in support of airway clearance.
We
generally pursue patent protection for patentable subject matter in our proprietary devices in foreign countries that we have
identified as key markets for our products. These markets include the European Union, Japan, and other countries.
We
also have received 13 U.S. and 111 foreign trademark and service mark registrations.
Manufacturing
Our
headquarters in New Prague, Minnesota includes a dedicated manufacturing and engineering facility of more than 14,000 square feet,
and we are certified on an annual basis to be compliant with International Organization for Standardization (“ISO”)
13485 quality system standards. Our site has been audited regularly by the FDA and ISO, in accordance with their practices, and
we maintain our operations in a manner consistent with their requirements for a medical device manufacturer. While components
are outsourced to meet our detailed specifications, each SmartVest System is assembled, tested, and approved for final shipment
at our manufacturing site in New Prague, consistent with FDA, Underwriters Laboratory, and ISO standards. Many of our strategic
suppliers are located within 100 miles of our headquarters, which enables us to closely monitor our component supply chain. We
maintain established inventory levels for critical components and finished goods to assure continuity of supply. During fiscal
2022 and 2023, we experienced longer lead times for critical electronic components related to worldwide supply shortages due to
COVID-19 and the related U.S. and global economic recovery.
7
Product
Warranties
We
provide a warranty on the SmartVest System that covers the cost of replacement parts and labor, or a new SmartVest System in the
event we determine a full replacement is necessary. For each homecare SmartVest System initially purchased and currently located
in the U.S. and Canada, we provide a lifetime warranty to the individual patient for whom the SmartVest System is prescribed.
For sales to institutions and HME distributors within the U.S., and for all international sales, except Canadian home care, we
provide a three-year warranty.
Competition
The
original HFCWO technology was licensed to American Biosystems, Inc. (formerly Hill-Rom Holdings, Inc., now part of Baxter International
Inc.) (“Baxter”), which, until the introduction of our original MedPulse Respiratory Vest System ® in
2000, was the only manufacturer of a product with HFCWO technology cleared for market by the FDA (Hill Rom’s The Vest ®
Airway Clearance System). Respiratory Technologies, Inc. (formerly RespirTech, now part of Koninklijke Phillips N.V.) (“Philips”)
received FDA clearance to market their HFCWO product, the inCourage ® Airway Clearance Therapy in 2005. Both Baxter
and Philips employ a direct-to-patient model, with Philips additionally offering its HFCWO device through selected DME distributors.
The
AffloVest ® from Tactile Systems Technology Inc. (“Tactile Medical”) also participates in the same market
as our SmartVest System. Tactile Medical primarily sells its device through DME companies who distribute home care medical devices
and supplies.
Alternative
products for administering pulmonary therapy include: Positive Expiratory Pressure, Intrapulmonary Percussive Ventilation, CPT
and breathing techniques. Physicians may prescribe some or all of these devices and techniques, depending upon each patient’s
health status, severity of disease, compliance, or personal preference.
Key
drivers of HFCWO product sales continue to be improved quality of life through documented clinical outcomes and reduction in healthcare
costs through resource utilization evidence. Technology innovations and enhancements to the patient experience such as size, weight
of the generator, and optimized user interaction increase product reputation and patient satisfaction. We believe we distinguish
ourselves in these areas with competitive advantages over alternative treatments ultimately improving the patient comfort, ease
of use, and the effectiveness of HFCWO treatment. Because HFCWO is not “technique dependent,” as compared to most
other alternative pulmonary therapy products, therapy remains consistent and controlled for the duration of treatment.
Governmental
Regulation
Medicare
and Medicaid
Recent
government and private sector initiatives in the U.S. and foreign countries aim at limiting the growth of health care costs including:
price regulation, competitive pricing, coverage and payment policies, comparative effectiveness of therapies, technology assessments,
and managed-care arrangements. These initiatives are causing the marketplace to put increased emphasis on the delivery of more
cost-effective medical devices that result in better clinical outcomes. Government programs, including Medicare and Medicaid,
have attempted to control costs by limiting the amount of reimbursement the program will pay for procedures or treatments, restricting
coverage for certain products or services, and implementing other mechanisms designed to constrain utilization and contain costs.
Many private insurance programs look to Medicare as a guide in setting coverage policies and payment amounts. These initiatives
have created an increasing level of price sensitivity among our customers.
Home
Medical Equipment Licensing
Although
we do not fall under competitive bidding for Medicare, we often must satisfy the same licensing requirements as other DME providers
that qualify for competitive bidding. In response to out-of-state businesses winning the competitive bidding process, which had
a significant impact on small local DME businesses, many states have enacted regulations that require a DME provider to have an
in-state business presence, specifically through state HME licensing boards or through state Medicaid programs. In order to do
business with any patients in the state or to be a provider for the state Medicaid program, a DME provider must have an in-state
presence. In addition to Minnesota, the location of our corporate headquarters, we have a licensed in-state presence in three
other states. We also maintain an in-state presence in California to meet their state Medicaid requirements. In-state presence
requirements vary from state to state, but generally require a physical location that is staffed and open during regular business
hours. We are licensed to do business in all states except for Alaska and Hawaii.
8
Product
Regulations
Our
medical devices are subject to regulation by numerous government agencies, including the FDA and comparable foreign regulatory
agencies. To varying degrees, each of these agencies requires us to comply with laws and regulations governing the development,
testing, manufacturing, labeling, marketing, and distribution of our medical devices, and compliance with these laws and regulations
entails significant costs for us. Our regulatory and quality assurance departments provide detailed oversight in their areas of
responsibility to support required clearances and approvals to market our products.
In
addition to the clearances and approvals discussed below, we obtained ISO 13485 certification in January 2005 and receive annual
certification of our compliance to the current ISO quality standards.
FDA
Requirements
We
have received clearance from the FDA to market our products, including the SmartVest System. We may be required to obtain additional
FDA clearance before marketing a new or modified product in the U.S., either through the 510(k)-clearance process or the more
complex premarket approval process. The process may be time consuming and expensive, particularly if human clinical trials are
required. Failure to obtain such clearances or approvals could adversely affect our ability to grow our business.
Continuing
Product Regulation
In
addition to its approval processes for new products, the FDA may require testing and post-market surveillance programs to monitor
the safety and effectiveness of previously cleared products that have been commercialized and may prevent or limit further marketing
of products based on the results of post-mark surveillance results. At any time after marketing clearance of a product, the FDA
may conduct periodic inspections to determine compliance with both the FDA’s Quality System Regulation (“QSR”)
requirements and current medical device reporting regulations. Product approvals by the FDA can be withdrawn due to failure to
comply with regulatory standards or the occurrence of unforeseen problems following initial market clearance. The failure to comply
with regulatory standards or the discovery of previously unknown problems with a product or manufacturer could result in fines,
delays or suspensions of regulatory clearances, seizures or recalls of products (with the attendant expenses), the banning of
a particular device, an order to replace or refund the cost of any device previously manufactured or distributed, operating restrictions
and criminal prosecution, as well as decreased sales as a result of negative publicity and product liability claims.
We
must register annually with the FDA as a device manufacturer and, as a result, are subject to periodic FDA inspection for compliance
with the FDA’s QSR requirements that require us to adhere to certain extensive regulations. In addition, the federal Medical
Device Reporting regulations require us to provide information to the FDA whenever there is evidence that reasonably suggests
that a device may have caused or contributed to a death or serious injury or, if a malfunction were to occur, could cause or contribute
to a death or serious injury. We also must maintain certain certifications to sell products internationally, and we undergo periodic
inspections by notified bodies to obtain and maintain these certifications.
Advertising
and marketing of medical devices, in addition to being regulated by the FDA, are also regulated by the Federal Trade Commission
and by state regulatory and enforcement authorities. Recently, promotional activities for FDA-regulated products of other companies
have been the subject of enforcement action brought under health care reimbursement laws and consumer protection statutes. Competitors
and others also can initiate litigation relating to advertising and/or marketing claims. If the FDA were to determine our promotional
or training materials constitute promotion of an unapproved or uncleared claim of use, it is possible we would need to modify
our training or promotional materials or be subject to regulatory or enforcement actions that could result in civil fines or criminal
penalties. Other federal, state or foreign enforcement authorities could also take similar action if they were to determine that
our promotional or training materials constitute promotion of an unapproved use, which could result in significant fines or penalties.
9
European
Union and Other Regions
European
Union rules require that medical products receive the right to affix the CE mark, demonstrating adherence to quality standards
and compliance with relevant European Union Medical Device Directives (“MDD”). Products that bear CE mark can be imported
to, sold or distributed within the European Union. We obtained clearance to use the CE mark on our products in April 2005. Renewal
of CE marking is required every five years, and our notified body performs an annual audit to ensure that we are in compliance
with all applicable regulations. We have maintained our CE marking in good standing since originally receiving it and most recently
renewed it in January 2020. The renewal of our MDD certificate will allow us to continue to CE mark and sell our SmartVest SQL
device, with no substantial changes, in the European Union until the certificate expires in May 2024. We are currently working
on finalizing updates to the quality system to achieve full compliance with Regulation (EU) 2017/745 (EU MDR) which came into
effect in May 2021. We also require all our distributors in the European Union and other regions to comply with their home country
regulations in our distributor agreements.
Federal
Physician Payments Sunshine Act
The
Federal Physician Payments Sunshine Act (Section 6002 of the PPACA) (the “Sunshine Act”) was adopted on February 1,
2013, to create transparency for the financial relationship between medical device companies and physicians and/or teaching hospitals
(covered recipients). In January 2021, the Sunshine Act was expanded to cover payments made to these additional covered recipients,
physician assistants, nurse practitioners, clinical nurse specialists, certified nurse anesthetists, and certified nurse midwives.
The Sunshine Act requires all manufacturers of drugs and medical devices to annually report to CMS any payments or any other “transfers
of value” made to any covered recipients, including but not limited to consulting fees, grants, clinical research support,
royalties, honoraria, meals, and value of long-term use (over 90 days) of evaluation equipment. This information is then posted
on a public website so that consumers can learn how much was paid to their physician by drug and medical device companies. The
Sunshine Act requires ongoing data collection and annual management and reporting by us and imposes civil penalties for manufacturers
that fail to report timely, accurately, or completely to CMS.
Fraud
and Abuse Laws
Federal
health care laws apply to the marketing of our products and when we or our customers submit claims for items or services that
are reimbursed under Medicare, Medicaid or other federally funded health care programs. The principal applicable federal laws
include:
● the
False Claims Act, which prohibits the submission of false or otherwise improper claims
for payment to a federally funded health care program;
● the
Anti-Kickback Statute, which prohibits offers to pay or receive remuneration of any kind
for the purpose of inducing or rewarding referrals of items or services reimbursable
by a federal health care program; and
● the
Stark Law, which prohibits physicians from profiting (actually or potentially) from their
own referrals.
There
are often similar state false claims, anti-kickback, and anti-self-referral and insurance laws that apply to state-funded Medicaid
and other health care programs and private third-party payers. In addition, the U.S. Foreign Corrupt Practices Act can be used
to prosecute companies in the U.S. for arrangements with physicians, or other parties outside the U.S. if the physician or party
is a government official of another country and the arrangement violates the law of that country. Enforcement of these regulations
has become increasingly stringent, particularly due to more prevalent use of the whistleblower provisions under the False Claims
Act, which allow a private individual to bring actions on behalf of the federal government alleging that the defendant has submitted
a false claim to the federal government and to share in any monetary recovery. If a governmental authority were to conclude that
we are not in compliance with applicable laws and regulations, we and our officers and employees could be subject to severe criminal
and civil penalties and disbarment from participation as a supplier of product to beneficiaries covered by Medicare or Medicaid.
10
Health
care fraud and false statement statutes, such as the Health Insurance Portability and Accountability Act of 1996 and its implementing
regulations (“HIPAA”) and the Health Information Technology for Economic and Clinical Health Act (“HITECH”),
also prohibit, among other things, knowingly and willfully executing, or attempting to execute, a scheme to defraud any health
care benefit program, including private payers, and knowingly and willfully falsifying, concealing, or covering up a material
fact or making any materially false, fictitious or fraudulent statement or representation in connection with the delivery of or
payment for health care benefits, items or services.
HIPAA,
HITECH and Other Privacy Regulations
Federal
and state laws protect the confidentiality of certain patient health information, including patient records, and restrict the
use and disclosure of such information. HIPAA and HITECH set forth privacy and security standards that govern the use and disclosure
of protected electronic health information by “covered entities,” which include healthcare providers, health plans
and healthcare clearinghouses. Because we provide our products directly to patients and bill third-party payers such as Medicare,
Medicaid, and insurance companies, we are a “covered entity” and must comply with these standards. Failure to comply
with HIPAA and HITECH or any state or foreign laws regarding personal data protection may result in significant fines or penalties
and/or negative publicity. In addition to federal regulations issued under HIPAA and HITECH, some states have enacted privacy
and security statutes or regulations that, in some cases, are more stringent than those issued under HIPAA and HITECH. In those
cases, it may be necessary to modify our planned operations and procedures to comply with the more stringent state laws. If we
fail to comply with applicable state laws and regulations, we could be subject to additional sanctions.
Environmental
Laws
We
are subject to various environmental laws and regulations both within and outside the U.S. Like other medical device companies,
our operations involve the use of substances regulated under environmental laws, primarily manufacturing, sterilization, and disposal
processes. We do not expect that compliance with environmental protection laws will have a material impact on our results of operations,
financial position, or cash flows.
Cybersecurity
and Data Privacy
Protecting
the privacy of customer and personnel information is important to us, and we maintain security protocols and processes, including
ongoing training and education for all personnel, designed to combat the risk of unauthorized access or inadvertent disclosure.
Our business operations involve confidential information, including patient health information subject to regulation as discussed
under “ HIPAA, HITECH and Other Privacy Regulations ” above. Our information technology infrastructure is designed
to offer reliability, scalability, performance, security and privacy for our personnel, clients, and third-party contractors.
We
maintain comprehensive compliance and security programs designed to help safeguard and ensure the integrity of the confidential
information we possess, which includes both organizational and technical control measures. We also have programs in place to monitor
the safety of confidential information as well as plans for immediate, coordinated action in the event of a potential security
incident. We routinely conduct employee trainings on important information security procedures and engage with independent third-party
firms to test and measure compliance on these security measures. In addition, we have maintained appropriate cyber insurance policies
that limit the financial risk of any potential incident. Our cyber insurance policies include dedicated support for remediating
a specific cybersecurity or data privacy incident and limit the potential financial risk associated with an actual incident.
Even
though we have implemented administrative, physical, and technical safeguards designed to help protect the confidential data we
possess and the integrity of our information systems and infrastructure, these safeguards may not be effective in preventing future
cybersecurity incidents or data breaches.
11
Human
Capital
We
believe that our dedicated, talented employees are our most valuable resource and a key strength in accomplishing our collective
mission and goals. As of June 30, 2023, we had 170 employees, an increase of 9% from fiscal 2022, who are in 30 states throughout
the United States. 18 of our employees were respiratory therapists licensed by appropriate state professional organizations. We
also had approximately 170 respiratory therapists and health care professionals retained on a non-exclusive, independent contractor
basis to provide training to our customers in the U.S. None of our employees are covered by a collective bargaining agreement.
We believe our relations with our employees are good.
We
are committed to attracting, retaining, and developing diverse and high-performing talent that includes a strong focus on performance
and development, total rewards, diversity, inclusion and equity, and employee safety. These serve as the pillars to our human
capital management framework.
We
understand that our success and growth depend on attracting, retaining, and developing talent across all levels of the organization.
Our recruitment strategies are continuously reviewed with leadership and partners to ensure our practices align with our mission,
purpose, and values.
We
believe in ensuring that employees understand our mission, purpose, and goals as well as their impact on our success. We use an
annual performance review process to support development and performance discussions with employees. In addition, every employee
is eligible to participate in our incentive plan, which allows for us to share the rewards of the company with the people who
significantly contribute to our success.
To
cultivate a learning culture that provides enhancement and growth for our people, we offer educational assistance, online training,
seminars, specific skill training, and participation in business and industry organizations. We are also committed to contributing
our talents and resources to serve the communities in which we live and work through various charitable campaigns, employee programs
and volunteerism. We believe that this commitment assists in our efforts to attract and retain employees.
We
believe that sharing rewards is essential to increasing employee engagement and improving morale and creating a positive culture.
We also offer our employees a competitive salary and benefits package and are committed to continuous review of these programs.
These benefits include but are not limited to retirement savings, a variety of health insurance options and other benefits programs,
including dental and vision, disability insurance, contributions to health savings accounts, paid maternity/paternity leave, and
wellness resources. In addition, we offer opportunities for remote work and flexible schedules and location, depending on business
needs and the specific role.
We
are committed to ensuring a diverse workforce in a safe environment by maintaining compliance with applicable employment laws
and governmental regulations. Treating employees with dignity and equality is of utmost importance in everything we do. We take
pride in the fact that women represent 50% of our total managerial roles.. We pride ourselves on accepting, hearing, and celebrating
multiple approaches and points of view and building on an inclusive and diverse culture.
Safety
is a vital aspect to the success of our people and business. We are proud of our employees’ collective commitment to secure
and maintain safe work practices that have resulted in zero lost time injuries within our manufacturing operations. We also provide
wellbeing services to support each employee’s physical and mental health and will continue to emphasize the importance of
the safety and health of our employees in all we do.
Available
Information
Our
Internet address is www.smartvest.com. We have made available on our website, free of charge, our Annual Reports on Form 10-K,
Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and, if applicable, amendments to those reports, as soon as reasonably
practicable after we electronically file these materials with, or furnish them to, the SEC. Reports of beneficial ownership filed
by our directors and executive officers pursuant to Section 16(a) of the Exchange Act are also available on our website. We are
not including the information contained on our website as part of, or incorporating it by reference into, this Annual Report on
Form 10-K. The SEC also maintains an Internet site that contains our reports, proxy and information statements, and other information
we file or furnish with the SEC, available at www.sec.gov.
12
Item
1A. Risk
Factors.
As
a smaller reporting company, we are not required to provide disclosure pursuant to this item.
Item
1B. Unresolved
Staff Comments.
As
a smaller reporting company, we are not required to provide disclosure pursuant to this item.
Item
2. Properties.
We
own our principal headquarters and manufacturing facilities, consisting of approximately 37,000 square feet, which are located
on an approximately 2.3-acre parcel in New Prague, Minnesota. All of the Company’s revenues, profits, and assets are associated
with this facility. We believe that our facilities are satisfactory for our long-term growth plans.