Item 2. Management’s Discussion and Analysis
ITEM 2.
MANAGEMENT’S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Sections of this
Form 10-Q, including the Management’s Discussion and Analysis or Plan of Operation, contain “forward-looking statements”.
These forward-looking statements are subject to risks and uncertainties and other factors that may cause our actual results, performance
or achievements to be materially different from the results, performance or achievements expressed or implied by the forward-looking
statements. You should not unduly rely on these statements. Forward-looking statements involve assumptions and describe our plans, strategies,
and expectations. You can generally identify a forward-looking statement by words such as “may,” “will,” “should,”
“would,” “could,” “plans,” “goal,” “potential,” “expect,” “anticipate,”
“estimate,” “believe,” “intent,” “project,” and similar words and variations thereof.
Pursuant to Item
305(e) of Regulation S-K (§ 229.305(e)), the Company is not required to provide the information required by this Item as it is a
“smaller reporting company,” as defined by Rule 229.10(f)(1).
CAUTIONARY NOTE
REGARDING FORWARD-LOOKING STATEMENTS
This quarterly report
contains forward-looking statements within the meaning of the federal securities laws. Statements that are not historical facts, including
statements about our beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded
by, followed by or that include the words “may”, “could”, “would”, “should”, “believe”,
“expect”, “anticipate”, “plan”, “estimate”, “target”, “project”,
“intend”, “foresee” and similar expressions. These statements include, among others, statements regarding our
expected business outlook, anticipated financial and operating results, our business strategy and means to implement the strategy, our
objectives, the amount and timing of capital expenditures, the likelihood of our success in expanding our business, financing plans,
budgets, working capital needs and sources of liquidity. By their nature, forward-looking statements involve risks and uncertainties
because they relate to events and depend on circumstances that may or may not occur in the future.
Forward-looking statements
are only predictions and are not guarantees of performance. These statements are based on our management’s beliefs and assumptions,
which in turn are based on currently available information. Important assumptions relating to the forward-looking statements include,
among others, assumptions regarding demand for our products, the expansion of product offerings geographically or through new marketing
applications, the timing and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions
could prove inaccurate. Forward-looking statements also involve known and unknown risks and uncertainties, which could cause actual results
to differ materially from those contained in any forward-looking statement. In addition, even if our actual results are consistent with
the forward-looking statements contained in this quarterly report on , those results may not be indicative of results or developments
in subsequent periods. Many of these factors are beyond our ability to control or predict. Such factors include, but are not limited
to, the following:
·
risks related to the impact
of the COVID-19 global pandemic, such as the scope and duration of the outbreak, government actions and restrictive measures implemented
in response, material delays and cancellations of projects, supply chain disruptions and other impacts to the business;
·
our ability to raise capital
when needed and on acceptable terms and conditions;
·
our ability to manage credit
and debt structures from debt holders;
·
our ability to generate
revenues and manage the growth of our business;
·
competitive pressures;
·
general economic conditions;
·
our ability to attract
and retain management, and to integrate and maintain technical information and management information systems.
·
compliance with laws and
regulations, including those relating to environmental matters, corporate governance matters and tax matters, as well as any future
changes to such laws and regulations.
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Except as required
by applicable law, including the securities laws of the United States and the rules and regulations of the Securities and Exchange Commission
(“SEC”), we are under no obligation to publicly update or revise any forward-looking statements, whether as a result of any
new information, future events or otherwise. Investors, potential investors and other readers are urged to consider the above-mentioned
factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking
statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee
future results or performance.
INTRODUCTION
Thumzup
Media Corporation (“Thumzup” or “Company”) was incorporated October 27, 2020, under the laws of the State of
Nevada, and its headquarters are located in Carson City, Nevada. The Company is a pre-revenue software company dedicated to building
an influencer community around its mobile app (“App”). Once fully developed, the App will generate scalable word-of-mouth
product posts and recommendations for advertiser on social media and is designed to connect advertisers with individuals who are willing
to promote their products online.
The Thumzup
App will enable users to select a brand they want to post about on social media. Once the Thumzup user selects the brand and takes a
photo (using the App), the App will post the photo and a caption to the user’s social media accounts. For the advertiser, the Thumzup
system enables brands to get real people to promote their products to their friends, rather than displaying banner ads that people are
tuning out.
The Company
is an “emerging growth company” as that term is used in the Jumpstart our Business Startups Act of 2012, and as such, have
elected to comply with certain reduced public company reporting requirements.
OVERVIEW
We were formed in
October 2020 and have not yet established profitable operations or generated revenue. For the three months ended September 30, 2021,
we incurred $295,994 in net losses due to $268,118 in software research and development expenses, $1,882 in marketing expenses, $19,448
in general and administrative expenses, $5,829 in interest expense and $720 in depreciation expense.
For the nine months
September 30, 2021, we incurred $529,758 in net losses due to $474,445 in software research and development expenses, $4,003 in marketing
expenses, $37,071 in general and administrative expenses, $13,043 in interest expense and $1,196 in depreciation expense.
SUBSEQUENT EVENTS
The Company has evaluated
subsequent events from the balance sheet date through the date which the financial statements were available to be issued and determined
there are no other events to disclose.
GOING CONCERN
The accompanying
financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America,
which contemplate continuation of the Company as a going concern. However, the Company was only recently formed, has not yet established
profitable operations and has incurred losses since inception. These factors raise substantial doubt about the ability of the Company
to continue as a going concern. In this regard, management is proposing to raise additional funds not provided by operations through
loans or through sales of its common stock. There is no assurance that the Company will be successful in raising this additional capital
or in achieving profitable operations. The accompanying financial statements do not include any adjustments that might result from the
outcome of these uncertainties.
The Company
is a pre-revenue, software and services company that relies on short-term debt and equity funding for its operations. At September 30,
2021 and December 31, 2020, the Company had a cash balance (net of restricted cash) of $243,914 and $101,317, and the Company used $573,356
to fund operating activities for the nine months ended September 30, 2021.
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The Company
may need to raise additional funding and manage expenses in order to continue as a going concern.
RESULTS OF OPERATIONS
THREE MONTHS ENDED
SEPTEMBER 30, 2021
The following
table set forth certain selected unaudited statement of operations data for the three months ended September 30, 2021 (the Company was
formed in October 2020).
Operating expenses
$ 290,165
Loss from operations
(290,165 )
Net loss from continuing operations
(295,994 )
Net loss per common share
$ (0.06 )
Operating expenses
For the three months
ended September 30, 2021, the Company recognized a total of $290,165 in operating expenses. The operating expenses were comprised of
$268,115 in software research and development expenses, $1,882 in marketing expenses, $19,448 in general and administrative expenses
and $720 in depreciation expense.
Other
expenses
For the
three months ended September 30, 2021, the Company had $5,829 in interest expense related to the senior secured convertible promissory
notes.
Net Loss
from operations
The Company
realized a net loss from operations of $290,165 for the three months ended September 30, 2021.
RESULTS OF OPERATIONS
NINE MONTHS ENDED SEPTEMBER
30, 2021
The following
table set forth certain selected unaudited statement of operations data for the nine months ended September 30, 2021 (the Company was
formed in October 2020).
Operating expenses
$ 516,715
Loss from operations
(516,715 )
Net loss from continuing operations
(529,758 )
Net loss per common share
$ (0.09 )
Operating expenses
For the nine months
ended September 30, 2021, the Company recognized a total of $516,715 in operating expenses. The operating expenses were comprised of
$474,445 in software research and development expenses, $4,003 in marketing expenses, $37,071 in general and administrative expenses
and $1,196 in depreciation expense.
Other
expenses
For the
nine months ended September 30, 2021, the Company had $13,043 in interest expense related to the senior secured convertible promissory
notes.
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Net Loss
from operations
The Company
realized a net loss from operations of $516,715 for the nine months ended September 30, 2021.
Liquidity and capital resources
As of September
30, 2021, the Company had cash in the amount of $327,414, of which $83,500 was restricted, compared to cash in the amount of $201,317,
of which $100,000 was restricted, as of December 31, 2020. As of September 30, 2021, the Company had a stockholders’ equity of
$189,055 compared to a stockholders’ deficit of $5,687, as of December 31, 2020.
The Company’s
accumulated deficit was $535,445 and $5,687 as of September 30, 2021 and December 31, 2020, respectively.
For the
nine months ending September 30, 2021, the Company’s operations resulted in net cash used of $573,356.
Net cash
used in in investing activities for the nine months ending September 30, 2021 was $6,449, used to purchase computer equipment and to
acquire intangible assets, Trademark, of $2,098.
Inflation
The Company’s
results of operations have not been affected by inflation and management cannot predict the impact, if any, inflation might have on its
operations in the future.
Item 3. Quantitative
and Qualitative Disclosures about Market Risk
Pursuant to Item
305(e) of Regulation S-K (§ 229.305(e)), the Company is not required to provide the information required by this Item as it is a
“smaller reporting company,” as defined by Rule 229.10(f)(1).
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.