Item 2. Management’s Discussion and Analysis
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
This Quarterly Report on Form 10-Q (this “Quarterly
Report”), including this Management’s Discussion and Analysis of Financial Condition and Results of Operations contains forward-looking
statements within the meaning of the federal securities laws. Statements that are not historical facts, including statements about our
beliefs and expectations, are forward-looking statements. Forward-looking statements include statements preceded by, followed by or that
include the words “may”, “could”, “would”, “should”, “believe”, “expect”,
“anticipate”, “plan”, “estimate”, “target”, “project”, “intend”,
“foresee” and similar expressions. These statements include, among others, statements regarding our expected business outlook,
anticipated financial and operating results, our business strategy and means to implement the strategy, our objectives, the amount and
timing of capital expenditures, the likelihood of our success in expanding our business, financing plans, budgets, working capital needs
and sources of liquidity. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and
depend on circumstances that may or may not occur in the future.
Forward-looking statements are only predictions and
are not guarantees of performance. These statements are based on our management’s beliefs and assumptions, which in turn are based
on currently available information. Important assumptions relating to the forward-looking statements include, among others, assumptions
regarding demand for our products, the expansion of product offerings geographically or through new marketing applications, the timing
and cost of planned capital expenditures, competitive conditions and general economic conditions. These assumptions could prove inaccurate.
Forward-looking statements also involve known and unknown risks and uncertainties, which could cause actual results to differ materially
from those contained in any forward-looking statement. In addition, even if our actual results are consistent with the forward-looking
statements contained in this quarterly report, those results may not be indicative of results or developments in subsequent periods. Many
of these factors are beyond our ability to control or predict. Such factors include, but are not limited to, the following:
●
our ability to raise capital when needed and on acceptable terms and conditions;
●
our ability to manage credit and debt structures from debt holders;
●
our ability to generate revenues and manage the growth of our business;
●
competitive pressures;
●
general economic conditions;
●
our ability to attract and retain management, and to integrate and maintain technical information and management information systems;
●
our ability to maintain compliance with the continued listing requirements of the Nasdaq Capital Market (“Nasdaq”); and
●
compliance with laws and regulations, including those relating to corporate governance matters and tax
matters, as well as any future changes to such laws and regulations.
Except as required by applicable law, including the
securities laws of the United States and the rules and regulations of the Securities and Exchange Commission (“SEC”), we are
under no obligation to publicly update or revise any forward-looking statements, whether as a result of any new information, future events
or otherwise. Investors, potential investors and other readers are urged to consider the above-mentioned factors carefully in evaluating
the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Although we believe that
the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results or performance.
18
OVERVIEW
Thumzup Media Corporation
(“Thumzup” or “Company”) was incorporated on October 27, 2020, under the laws of the State of Nevada, and its
headquarters is located in Los Angeles. The Company’s primary business is software as a service provider dedicated to connecting
businesses with consumers and allowing the business to incentivize consumers to post about their experience on social media. Thumzup mission
is to democratize social media marketing by connecting advertisers with non-professional people, who can be paid for their posts about
products and services they love through its technology which utilizes a proprietary mobile app (the “App”). The App generates
scalable word-of-mouth product posts and recommendations for advertisers on social media and is designed to connect advertisers with individuals
who are willing to promote their products online.
The Thumzup App enables users
to select a brand they want to post about on social media. Once the Thumzup user selects the brand and takes a photo (using the App),
the App will post the photo and a caption to the user’s social media account(s). As of the date of this filing, Instagram is the
Company’s initial social media platform that is being used, due to its wide acceptance and its great functionality using photographs.
The Company expects to add other social media platforms in the future. For the advertiser, the Thumzup system enables brands to get real
people to promote products to their friends, rather than displaying banner ads that consumers now mostly ignore, or contracting with expensive
professional influencers. The Company has recorded nominal revenues during the three months ended March 31, 2025, and continues with the
development of enhancements to its App and marketing efforts.
The Company is an “emerging
growth company” as that term is used in the Jumpstart our Business Startups Act of 2012, and as such, has elected to comply with
certain reduced public company reporting requirements.
Recent
Developments
Coinbase
Master Loan Agreement
On
May 12, 2025, the Company entered into that certain Master Loan Agreement (the “MLA”) with Coinbase Credit, Inc. (“Coinbase”)
and Coinbase, Inc., pursuant to which the Company and Coinbase may enter into transactions (each such transaction, a “Loan”)
in which Coinbase will lend to the Company certain Digital Assets or Cash against a transfer of Collateral (each as defined in the MLA).
Pursuant to the MLA, the Company and Coinbase shall agree on the terms of the Loan, and Coinbase shall confirm such Loan by sending a
confirmation to the Company. Unless otherwise agreed, the Company will transfer to Coinbase the Collateral with a market value at least
equal to the margin percentage of the market value of the Loaned Asset (as defined in the MLA). See “Liquidity and capital resources
– Coinbase Master Loan Agreement” herein.
Available Information:
Thumzup™ is located
at 10557-B Jefferson Blvd, Culver City, CA 90232. Our telephone number is (800) 403-6150 and our Internet website address is www.thumzupmedia.com.
We file or furnish electronically
with the U.S. Securities and Exchange Commission (“SEC”) Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current
Reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act. We make
copies of these reports available free of charge through our investor relations website as soon as reasonably practicable after we file
or furnish them with the SEC. These reports are also accessible through the SEC website at www.sec.gov. Information contained on or accessible
through our website, www.thumzupmedia.com, is not incorporated into, and does not form a part of, this Quarterly Report or any other report
or document we file with the SEC, and any references to our websites are intended to be inactive textual references only.
RESULTS OF OPERATIONS
THREE MONTHS ENDED MARCH 31, 2025, AND 2024
The following table sets forth certain selected unaudited
condensed statements of operations data for the three months ended March 31, 2025, and 2024.
For the Three Months ended March 31,
2025
2024
$ Change
% Change
Revenues
$ 151
$ 405
$ (254 )
(62.72 )%
Operating Expenses
1,736,093
328,352
1,407,741
428.73 %
Loss from Operations
(1,735,942 )
(327,947 )
(1,407,955 )
429.34 %
Other Income (Expense)
(399,520 )
-
(399,520 )
- %
Net (Loss) Attributable to Common Stockholders
$ (2,155,087 )
$ (330,712 )
$ (1,824,375 )
551.65 %
Revenues
The Company generated revenues of $151 and $405 for
the three months ended March 31, 2025, and 2024, respectively, a decrease of $254. The Company has prioritized expanding its footprint
of listed businesses before focusing on converting them to paying clients.
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Operating expenses
For the three
months ended March 31, 2025, and 2024, the Company incurred operating expenses of $1, 736 , 093 and $328,352, respectively, an increase of
$1, 407 , 955 . The increase in operating expenses was caused by: marketing expenses increasing by $657,183 from $ 51,765
during the three months ended March 31, 2024, to $708,948 during the same period in 2025, general and administrative expenses increasing
by $ 695 , 548 from $ 221,926 during the three months ended March 31, 2024, to $ 917 , 474 during the same
period in 2025, depreciation and amortization expenses increasing by $16,974 from $17,238 during the
three months ended March 31, 2024, to $34,212 during the same period in 2025, and an increase in research and development expenses of
$38,036 from $ 37,423 during the three months ended March 31, 2024, to $75,459 during the same period
in 2025.
Net Loss from operations
The
Company realized a net loss from operations before income taxes of $ 1,735,942 and $327,947 for
the three months ended March 31, 2025, and 2024, respectively, an increase of $1, 407,955 for the reasons stated above in the section
“Operating Expenses.”
Other expenses
For the three
months ended March 31, 2025, and 2024, the Company had $24,327 and $ - in interest income, respectively.
There was loss on the impairment on intangible assets (bitcoin) of $537,253 and $0 during the three months ended March 31, 2025, and 2024,
respectively. Additionally, there was unrealized gains on intangible assets (bitcoin) of $113,406 and $0 during the three months ended
March 31, 2025, and 2024, respectively.
Net Loss attributable to common stockholders
The Company realized a net loss attributable
to common stockholders of $2,155, 087 and $ 330,712 for
the three months ended March 31, 2025 and 2024, respectively, an increase of $1, 824 , 375
for the reasons stated above in the section “Operating Expenses.”
Liquidity and capital resources
As of March 31, 2025, and December 31, 2024, the Company
had cash in the amount of $ 1,035,179 and $4,680,840, respectively. As of March 31, 2025, and December
31, 2024, the Company had stockholders’ equity of $2,796,223 and $4,767,261, respectively.
The Company’s accumulated deficit was $(11,846,795)
and $(9,691,708) as of March 31, 2025, and December 31, 2024, respectively.
The Company used net cash in operating activities
of $1,262,389 and $ 322,856 for three months ended March 31, 2025, and 2024, respectively.
Net cash used in investing activities for three months
ending March 31, 2025, and 2024 was $2,085,065 and $ 60,900 , respectively. During
the three months ended March 31, 2025, we invested $2,001,065 and $83,819 in the purchase of intangible assets (bitcoin) and capitalized
development costs, respectively. During the three months ended March 31, 2024, we invested $60,900 in capitalized development costs.
There
was cash used in financing activities for the three months ended March 31, 2025, of $298,207, comprised of cash used to repurchase treasury
stock of $298,207. Net cash provided by financing activities was $350,217 for the three months ended March 31, 2024, comprised of $190,000
from the sale of preferred stock and $161,846 from the sale of common stock, net offering expenses of $1,789.
Capital
Resources
As of March
31, 2025, we had cash on hand of $1,035,179. We currently have minimal sources of liquidity such as arrangements with credit institutions
that will have or are reasonably likely to have a current or future effect on our financial condition or immediate access to capital.
20
Going
Concern and Required Capital over the Next Fiscal Year
As
of March 31, 2025, the Company had cash of $1,035,179 and working capital of $905,928. The Company utilized $1,262,389 in cash for operating
activities during the three months ended March 31, 2025. These conditions raise substantial doubt about the Company’s ability to
continue as a going concern for one year from the issuance of the financial statements.
Under our Treasury
Reserve Policy and bitcoin strategy, we have used a significant portion of our cash, including cash generated from capital raising transactions,
to acquire bitcoins, which are classified as indefinite-lived intangible assets. As of March 31, 2025, we held approximately 19.106 bitcoins,
all of which are unencumbered. We believe our substantial bitcoin holdings can serve as a source of liquidity, if necessary.
The bitcoin market historically
has been characterized by significant volatility in its price, limited liquidity and trading volumes compared to sovereign currencies
markets, relative anonymity, a developing regulatory landscape, susceptibility to market abuse and manipulation, compliance and internal
control failures at exchanges, and various other risks inherent in its entirely electronic, virtual form and decentralized network. During
times of instability in the bitcoin market, we may not be able to sell our bitcoins at reasonable prices or at all. As a result, our bitcoins
are less liquid than our existing cash and cash equivalents and may not be able to serve as a source of liquidity for us to the same extent
as cash and cash equivalents. In addition, upon sale of our bitcoin, we may incur additional taxes related to any realized gains or we
may incur capital losses as to which the tax deduction may be limited.
If
the Company raises additional funds by issuing equity securities, its stockholders would experience dilution. Additional debt financing,
if available, may involve covenants restricting its operations or its ability to incur additional debt. Any additional debt financing
or additional equity that the Company raises may contain terms that are not favorable to it or its stockholders and require significant
debt service payments, which diverts resources from other activities. The Company’s ability to raise additional capital will be
impacted by market conditions and the price of the Company’s common stock.
Accordingly,
the accompanying unaudited condensed financial statements have been prepared on a going concern basis, which contemplates the realization
of assets and satisfaction of liabilities in the normal course of business for one year from the date the condensed financial statements
are issued. The carrying amounts of assets and liabilities presented in the unaudited condensed financial statements do not necessarily
purport to represent realizable or settlement values. The unaudited condensed financial statements do not include any adjustments that
might result should the Company be unable to continue as a going concern.
Series
A Preferred Stock
On
September 21, 2022, we entered into a Securities Purchase Agreement with four accredited investors (the “Series A Securities Purchase
Agreement”). Pursuant to the Series A Securities Purchase Agreement, the company sold 16,446 Shares of its Series A Preferred Convertible
Voting Stock (the “Series A Preferred”) at a per share price of $45.00 per preferred share and received gross proceeds of
$740,000.
On
September 21, 2022, the Company filed with the Secretary of State of Nevada the Certificate of Designation of Rights, Powers, Preferences,
Privileges and Restrictions of Series A Preferred Convertible Voting Stock, which was amended and restated on September 26, 2022 (the
“Series A Certificate of Designation”).
Pursuant
to the Certificate of Designations, the Company designated 1,000,000 shares of preferred stock as Series A Preferred. The Series A Preferred
votes together with the common stock of the Company on an as-converted basis, provided that each holder of Series A Preferred shall be
limited to voting the number of votes that is 9.99% of all shares entitled to vote, except as required by law.
Subject
to the provisions of Section 4 of the Series A Certificate of Designation, each holder shall have the right, at any time and from time
to time, at such holder’s option, to convert any or all of such holder’s shares of Series A Preferred into the number of shares
of common stock as set forth herein. Each share of Series A Preferred initially converts into 15 shares of common stock (the “Conversion
Rate”) at a reference rate of $3.00 per share of common stock (the “Reference Rate”) subject to adjustments set forth
in Sections 4(g) and (h) of the Series A Certificate of Designation.
The
holders of Series A Preferred shall be entitled to receive, in cash or in-kind at Company’s election, in an amount equal to $3.50
per share. If paid in kind, the dividend shall be in shares of Series A Preferred (the “Series A Dividend Shares”) valued
at the $45.00 per share of Series A Preferred (the “Purchase Price”) unless the closing price of the common stock on the trading
day prior to the issuance of the dividend is below the Reference Rate, in which case the Series A Dividend Shares shall be valued at the
Purchase Price adjusted pursuant to the formula set forth in Section 3 of the Series A Certificate of Designations.
The
Series A Preferred was offered and sold pursuant to an exemption from the registration requirements under Section 4(a)(2) of the Securities
Act.
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Under
the Series A Certificate of Designations, at no time may all or a portion of the Series A Preferred be converted if the number of shares
of common stock to be issued pursuant to such conversion would exceed, when aggregated with all other shares of common stock owned by
the Holder at such time, the number of shares of Common Stock that would result in the holder beneficially owning (as determined in accordance
with Section 13(d) of the 1934 Act and the rules thereunder) more than 4.99% of all of the common stock outstanding at such time (the
“4.99% Beneficial Ownership Limitation”); provided, however, that, upon the holder providing the Company with sixty-one (61)
days’ advance notice (the “4.99% Waiver Notice”) that the holder would like to waive Section 4(f) of the Series A Certificate
of Designations with regard to any or all shares of common stock issuable upon conversion of the Series A Preferred, Section 4(f) will
be of no force or effect with regard to all or a portion of the Series A Preferred referenced in the 4.99% Waiver Notice but shall in
no event waive the 9.99% Beneficial Ownership Limitation.
Series
B Preferred Stock
On March 5, 2024, the Company
filed a Certificate of Designation (the “Series B Certificate of Designation”) with the Secretary of State of Nevada designating
40,000 shares of preferred stock as Series B Preferred Stock (“Series B Preferred”).
The Company recently raised
$805,000 in a Series B Preferred offering during the period March - May 2024. Each share of Series B Preferred cost $50 and initially
converts into 10 shares of common stock and pays a 10% dividend on a quarterly basis and has downside price protection. Once the company
up-lists on a National Stock Exchange, the Series B Preferred converts at a 20% discount to the price of the offering in this S-1 and
the downside price protections are eliminated. There is a call provision that goes into effect six (6) months from the listing on a National
Exchange, that if the common stock trades at a 100% premium to the conversion price for 10 days or more, the Company can force the conversion
of the Series B Preferred into common stock. The Company has agreed to pay the costs of Rule 144 legal opinions for the holders of the
Series B Preferred.
Pursuant to the Series B
Certificate of Designations, each holder of the Series B Preferred has the right, at any time and from time to time, at the shareholder’s
option to convert any or all of such holder’s shares of Series B Preferred into the number of shares of Common Stock. Each share
of Series B Preferred is initially convertible into 10 shares of common stock at a reference rate of $5.00 per share of Common Stock,
subject to adjustments to set forth in the Series B Certificate of Designations.
Upon the Company’s
up-listing to Nasdaq, the Series B Preferred became convertible at $4.00 per share and the downside price protections were eliminated.
On March 29, 2025, certain call protection provisions in the Series B Preferred went into effect, providing that if the common stock trades
at a 100% premium to the conversion price of the Series B Preferred for 10 days or more, the Company can force the conversion of the Series
B Preferred into shares of common stock. The Company has agreed to pay the costs of Rule 144 legal opinions for the holders of the Series
B Preferred.
The holders of Series B Preferred are entitled to
receive dividends, in cash or in-kind at the Company’s election, in an amount equal to $1.25 per share per quarter. If paid in kind,
the number of shares of common stock issued for the dividend shall be equal to the quotient of the dividend payable divided by the volume
weighted average price on the dividend date. The Series B Preferred was offered
and sold pursuant to an exemption from the registration requirements under Section 4(a)(2) of the Securities Act.
Coinbase
Master Loan Agreement
On
May 12, 2025, the Company entered into that certain MLA with Coinbase and Coinbase, Inc., pursuant to which the Company and Coinbase
may enter into Loans in which Coinbase will lend to the Company certain Digital Assets or Cash against a transfer of Collateral. Pursuant
to the MLA, the Company and Coinbase shall agree on the terms of the Loan (which terms may be amended by mutual agreement of the parties),
including (i) the Digital Asset (as defined in the MLA) or currency of any Cash to be lent, (ii) the quantity of the Digital Asset or
Cash to be lent, (iii) the Loan Fee Rate (as defined in the MLA) to be paid by the Company to Coinbase, (iv) the type and amount of fees
to be charged (if any), (v) the type and amount of Collateral to be transferred by the Company to Coinbase, (vi) the day on which the
Loan is to commence, (vii) whether the Loan is for a fixed term or open, and if for a fixed term the term and maturity date of the Loan,
and (viii) any additional terms, and Coinbase shall confirm such Loan by sending a confirmation to the Company. Unless otherwise agreed,
the Company will transfer to Coinbase Collateral with a market value at least equal to the margin percentage of the market value of the
Loaned Asset (as defined in the MLA).
The
Company has agreed to pay Coinbase a loan fee (the “Loan Fee”) owed on each Loan, and Coinbase shall pay the Company any
fee or amount owed, if applicable. Any Loan Fee payable hereunder will be calculated daily based on a 365-day year for the actual number
of days a Loan is open, by reference to the Loaned Assets outstanding on each day under a Loan, based on the Loan Fee Rate and subject
to the terms of the MLA. Additionally, Coinbase will be entitled to receive all Distributions (as defined in the MLA) made on or in respect
of the Loaned Digital Assets (as defined in the MLA) which are not otherwise received by Coinbase, to the full extent it would be so
entitled if the Loaned Digital Assets had not been lent to the Company.
Pursuant
to the terms of the MLA, each of the Company and Coinbase have agreed that promptly upon (and in any event within five business after)
demand by either party, the other party will furnish the demanding party with its most recent audited and unaudited financial statements
and any other financial statements mutually agreed upon by the Company and Coinbase, and subject to certain conditions. The MLA additionally
contains certain customary events of default, including but not limited to (i) if the Company fails to transfer any Loaned Assets to
Coinbase upon termination of the Loan as required by the MLA, (ii) if Coinbase fails to transfer any Collateral to the Company upon termination
of the Loan as required by the MLA, (iii) if an insolvency event occurs with respect to either the company or Coinbase, (iv) if either
party notifies the other of its inability to or its intention not to perform its obligations pursuant to the MLA or otherwise disaffirms,
rejects or repudiates any of its obligations pursuant to the MLA, and (v) If any representation made by either party in respect of the
MLA or any Loan or Loans pursuant to the MLA is incorrect or untrue in any material respect during the term of any Loan made pursuant
to the MLA. If such Events of Default occur, the Coinbase will have the right to, among others and in addition to any other remedies
provided in the MLA (a) purchase a like amount of Loaned Digital Assets (“Replacement Digital Assets”) in a commercially
reasonable manner, (b) to sell any Collateral in a commercially reasonable manner, (c) freeze or otherwise suspend access to the Collateral,
Accounts and/or certain accounts and (d) to apply and set off the Collateral and any proceeds thereof against the payment of the purchase
price for such Replacement Digital Assets and any amounts due to Coinbase pursuant to the MLA.
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Contractual
Obligations
Our contractual
obligations are included in our notes to the condensed financial statements included in Part I, Item I of this Quarterly
Report. To the extent that funds generated from our operations, together with our existing capital resources, are insufficient to meet
future requirements, we will be required to obtain additional funds through equity or debt financings. No assurance can be given that
any additional financing will be made available to us or will be available on acceptable terms should such a need arise.
Inflation
The Company’s results of operations have not
been affected by inflation and management cannot predict the impact, if any, inflation might have on its operations in the future.
Cybersecurity
Risk Management and Strategy
We recognize the critical importance of developing,
implementing, and maintaining robust cybersecurity measures to safeguard our information systems and protect the confidentiality, integrity,
and availability of our data.
Managing Material Risks & Integrated Overall
Risk Management
We have strategically integrated cybersecurity risk
management into our broader risk management framework to promote a company-wide culture of cybersecurity risk management. This integration
ensures that cybersecurity considerations are an integral part of our decision-making processes at every level. Our management team continuously
evaluates and addresses cybersecurity risks in alignment with our business objectives and operational needs.
Oversee Third-party Risk
Because we are aware of the risks associated with
third-party service providers, we have implemented stringent processes to oversee and manage these risks. We conduct thorough security
assessments of all third-party providers before engagement and maintain ongoing monitoring to ensure compliance with our cybersecurity
standards. The monitoring includes annual assessments of the SOC reports of our providers and implementing complementary controls. This
approach is designed to mitigate risks related to data breaches or other security incidents originating from third parties.
Risks from Cybersecurity Threats
We have not encountered cybersecurity challenges that
have materially impaired our operations or financial standing.
Known Trends, Events and Uncertainties
The Company is subject to risks and uncertainties
common to companies in the technology and social media industry, including but not limited to, development by competitors of new products
and applications, dependence on key personnel, protection of proprietary technology, and the ability to secure additional capital to fund
operations. In addition, the consequences of the ongoing geopolitical conflicts, such as the ongoing conflict between Russia and Ukraine
and the ongoing conflict between Israel and Hamas, including related sanctions and countermeasures, and the effects of rising global inflation,
are difficult to predict, and could adversely impact geopolitical and macroeconomic conditions, the global economy, and contribute to
increased market volatility, which may in turn adversely affect our business and operations. Additionally, recent changes to U.S. policy
implemented by the U.S. Congress, the Trump administration or any new administration have impacted and may in the future impact, among
other things, the U.S. and global economy, tariffs, international trade relations, unemployment, immigration, healthcare, taxation, the
U.S. regulatory environment, inflation and other areas. Although we cannot predict the impact, if any, of these changes to our business,
they could adversely affect our business. For a further discussion of factors that may affect future operating results see the sections
entitled “Risk Factors.”
Other than as discussed above and elsewhere in this
report, we are not aware of any trends, events or uncertainties that are likely to have a material effect on our financial condition.
Item 3. Quantitative and Qualitative Disclosures about Market Risk
The Company is not required to provide the information
required by this Item as it is a smaller reporting company.
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Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.