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COMPANY DEVELOPMENTS
−Removed: Executive Leadership Changes
−Removed: On January 2, 2023, the Company’s Board of Directors (the “Board”) appointed Adeola Olaniyan, the Company’s Corporate Controller (Principal Accounting Officer), as the Company’s interim Principal Financial Officer, effective on that date, to serve until a permanent replacement was identified.
−Removed: On March 13, 2023, the Board appointed L.
−Removed: Kian Granmayeh to serve as the Company’s Executive Vice President, Chief Financial Officer and Treasurer (Principal Financial Officer), effective on that date.
−Removed: On June 21, 2023, the Board appointed Carlos R.
−Removed: Quezada, to serve as Chief Executive Officer (“CEO”), effective on that date, as part of a planned succession of Melvin C.
−Removed: Payne, founder and former CEO.
−Removed: Concurrently with the appointment of Mr.
−Removed: Quezada as CEO, Mr.
−Removed: Payne stepped down as CEO and the Board approved his appointment as Executive Chairman of the Board, effective on that date.
−Removed: On February 24, 2024, Mr.
−Removed: Payne ceased serving as Executive Chairman of the Board and began serving as a special advisor to the Board and senior management of the Company in a consulting role.
−Removed: For more information on his transition, see Part II, Item 8, Financial Statements and Supplementary Data, Note 24 (Subsequent Events).
−Removed: On June 21, 2023, the Board appointed Steven D.
−Removed: Metzger, to serve as President, along with remaining in his role as Secretary, effective on that date.
−Removed: Board of Directors - Resignation;
−Removed: and Review of Potential Strategic Alternatives
−Removed: On February 22, 2023, the Board elected Mr.
−Removed: Quezada, who was then the Company's President and Chief Operating Officer, to serve as a Class II director, effective that same date, until the Company’s 2025 annual meeting of stockholders.
−Removed: The Board also appointed Mr.
−Removed: Quezada to serve as Vice Chairman of the Board.
−Removed: Quezada serves as a non-independent member of the Board, but was not appointed to any of its standing committees.
−Removed: On June 15, 2023, Dr.
−Removed: Achille Messac, a member of our Board, provided notice of his resignation from the Board, effective on that date.
−Removed: Messac’s resignation was not a result of any disagreement with the Company on any matter related to its operations, policies or practices.
−Removed: On June 21, 2023, concurrently with Mr.
−Removed: Payne stepping down as CEO, the Board approved his appointment as Executive Chairman of the Board, effective on that date.
−Removed: On February 24, 2024, Mr.
−Removed: Payne ceased serving as Executive Chairman of the Board and began serving as a special advisor to the Board and senior management of the Company in a consulting role.
−Removed: For more information on this transition, see Part II, Item 8, Financial Statements and Supplementary Data, Note 24 (Subsequent Events).
−Removed: On June 21, 2023, the Board elected Chad Fargason to serve as a Class II Director until the Company’s 2025 annual meeting of stockholders.
−Removed: Fargason was appointed to serve on the Audit Committee, along with being appointed Chairman of the Corporate Governance Committee.
−Removed: On June 29, 2023, the Board announced it had initiated a process to explore potential strategic alternatives, possibly including a sale, merger or other potential strategic or financial transaction, to maximize stockholder value.
−Removed: On February 21, 2024, the Board voted to bring the review of potential strategic alternatives to a close.
−Removed: For more information on this process and its conclusion, see Part II, Item 8, Financial Statements and Supplementary Data, Note 24 (Subsequent Events).
−Removed: On July 5, 2023, the Board elected Somer Webb to serve as a Class I Director until the Company’s 2024 annual meeting of stockholders.
−Removed: Webb was appointed to serve as the Chair of the Compensation Committee and a member of the Audit and Corporate Governance Committees.
−Removed: On July 24, 2023, Barry Fingerhut, a member of the Board, provided notice of his resignation from the Board, effective on that date.
−Removed: Fingerhut’s resignation was not a result of any disagreement with the Company on any matter related to its operations, policies or practices.
−Removed: On July 25, 2023, the Board elected Julie Sanders to serve as a Class II Director until the Company’s 2025 annual meeting of stockholders.
−Removed: Sanders was appointed to serve on each of the Audit, Compensation and Corporate Governance Committees.
−Removed: On November 1, 2023, the Board appointed Mr.
−Removed: Fargason, an existing Class II Director, to serve on the Compensation Committee.
−Removed: Strategic Partnership Agreement
−Removed: On May 16, 2023, we received a $6.0 million incentive payment from a national insurance provider for entering into a strategic partnership agreement to market and sell prearranged funeral services in the future, which is subject to partial claw-back if we do not meet certain preneed funeral sales volumes.
+Added: Board of Directors and Leadership Changes
+Added: On February 22, 2024, the Board of Directors (the “Board”) of the Company announced the conclusion of the Company’s review of strategic alternatives following the Board’s vote on February 21, 2024, to bring the strategic review process to a close.
+Added: The strategic review process was first announced on June 29, 2023, which was overseen by the Board with assistance from experienced financial advisors and legal counsel.
+Added: The Board unanimously determined that continuing to execute on the Company’s strategic plan as an independent, public company was in the best interests of the Company and its stockholders at that time.
+Added: February 22, 2024 (the “Transition Date”), the Company announced that Melvin C.
+Added: Payne, the Company’s founder and former Chief Executive Officer, would cease to serve as Executive Chairman of the Board, but would remain on the Board until the Company’s 2024 annual meeting of stockholders, when the term for Class I directors is scheduled to expire.
+Added: Beginning on the Transition Date, Mr.
+Added: Payne began serving as a special advisor to the Board and senior management in a consulting role.
+Added: In connection with Mr.
+Added: Payne’s termination of employment, the employment-related provisions of his Employment Agreement with the Company, dated as of November 5, 2019, (as amended prior to the Transition Date, the “Employment Agreement”) terminated on the Transition Date.
+Added: On February 21, 2024, the Company and Mr.
+Added: Payne entered into a Transition Agreement (the “Transition Agreement”), setting forth the terms of his severance benefits and his consulting arrangement.
+Added: Under the Transition Agreement, Mr.
+Added: Payne is entitled to receive certain benefits, subject to the timely execution and non-revocation by Mr.
+Added: Payne and his spouse of waiver and release agreements in connection with the Transition Date and the end of the 12-month consulting term set forth in the Transition Agreement (the “Releases”).
+Added: These payments and benefits include the following:
+Added: • Salary continuation for 24 months of $2.0 million;
+Added: • 2023 annual bonus of $1.25 million;
+Added: • Prorated 2024 bonus of $181,500;
+Added: • Prorated settlement of performance awards of $3.0 million payable in cash;
+Added: • Consulting payments of $1.0 million;
+Added: • Payments for maintaining health benefits for Mr.
+Added: Payne and his spouse for up to 36 months;
+Added: • Reimbursement of legal expenses up to $35,000.
+Added: All of the payments and benefits provided under the Transition Agreement are subject to Mr.
+Added: Payne’s continued compliance with certain confidentiality, non-competition, non-solicitation and non-disparagement provisions of the Employment Agreement, as well as compliance by Mr.
+Added: Payne and his spouse with their respective Releases.
+Added: The Transition Agreement may be terminated by the Company upon the material breach of the Transition Agreement, the surviving provisions of the Employment Agreement or either of the Releases.
+Added: Payne’s death, any consulting fee payments would be paid to his estate.
+Added: On March 7, 2024, upon the recommendation of the Corporate Governance Committee of the Company, the Board realigned the Company’s classes of directors to provide for equal apportionment among the three classes as a result of the previous announcement of Mr.
+Added: Payne, a then Class I director, would remain on the Board until the Company’s 2024 annual meeting of stockholders, at which time his term would expire.
+Added: To facilitate the class realignment, on March 7, 2024, Julie Sanders resigned from the Board as a Class II director (term expiring in 2025), and, effective as of March 7, 2024, was re-elected by the Board to serve as a Class I director until the Company’s 2024 annual meeting of shareholders.
+Added: Sanders continued to serve on the Audit, Compensation and Corporate Governance Committees of the Board.
+Added: On March 7, 2024, upon the recommendation of the Corporate Governance Committee of the Company, the Board elected Chad Fargason to serve as the Company’s first Non-Executive Chairman of the Board, effective on that date.
+Added: The election of Mr.
+Added: Fargason as the Board’s Non-Executive Chairman was as a result of the previous announcement of Mr.
+Added: Payne ceasing to serve as Executive Chairman of the Board of the Company, effective February 22, 2024.
+Added: Effective March 25, 2024, Kathryn Shanley was appointed to serve as the Company’s Chief Accounting Officer (Principal Accounting Officer).
+Added: In connection with the appointment of Ms.
+Added: Shanley as the Company’s Chief Accounting Officer (Principal Accounting Officer), effective March 25, 2024, L.
+Added: Kian Granmayeh ceased serving as the Company’s Principal Accounting Officer.
+Added: At that time, Mr.
+Added: Granmayeh continued to serve as the Company’s Executive Vice President, Chief Financial Officer, and Treasurer (Principal Financial Officer).
+Added: On April 2, 2024, the Board revised the Director Compensation Policy to provide that each independent director is entitled to a quarterly retainer of $37,500 payable in cash and/or unrestricted shares of our common stock at the end of each quarter.
+Added: The chair of the Board, so long as he or she is an independent director, and the chair of our Audit Committee shall be entitled to an additional annual retainer of $20,000, the chair of our Compensation Committee is entitled to an additional annual retainer of $15,000, and the chair of our Corporate Governance Committee is entitled to an additional annual retainer of $10,000, which are payable in quarterly installments at the end of each quarter.
+Added: On May 14, 2024, the Board elected Julie Sanders to serve as chair of the Board’s Corporate Governance Committee, effective on that date, which was a result of the previous announcement of Chad Fargason, the prior chair of the Corporate Governance Committee, being elected to serve as the Company’s Non-Executive Chairman of the Board, effective March 7, 2024.
+Added: On June 6, 2024, L.
+Added: Kian Granmayeh informed the Company that he would resign from his position as Executive Vice President, Chief Financial Officer and Treasurer (Principal Financial Officer) effective July 1, 2024 and would serve as a consultant for the Company for six months thereafter.
+Added: Granmayeh’s resignation was not the result of any disagreement with the Company on any matter relating to the Company's operations, policies, or practices, including any matters concerning the Company’s controls or any financial or accounting-related matters or disclosures.
+Added: In connection with Mr.
+Added: Granmayeh’s resignation, the Company’s Board appointed Kathryn Shanley, the Company’s Chief Accounting Officer (Principal Accounting Officer) as the Company’s Interim Principal Financial Officer, effective June 6, 2024, until a permanent replacement was identified.
+Added: No new compensatory arrangements were entered into with Ms.
+Added: Shanley in connection with her appointment as the Company’s interim Principal Financial Officer.
+Added: On October 30, 2024, the Board elected Dr.
+Added: Edmondo Robinson to serve as a Class II Director until the Company’s 2025 annual meeting of stockholders.
+Added: Robinson was appointed to serve as a member of the Compensation, Audit and Corporate Governance Committees.
+Added: Effective January 2, 2025, John Enwright was appointed to serve as the Company’s Senior Vice President, Chief Financial Officer and Treasurer (Principal Financial Officer).
+Added: In connection with the appointment of Mr.
+Added: Enwright as the Company’s Senior Vice President, Chief Financial Officer and Treasurer (Principal Financial Officer), effective January 2, 2025, Kathryn Shanley ceased serving as the Company’s Interim Principal Financial Officer.
+Added: Shanley continues to serve as the Company’s Chief Accounting Officer (Principal Accounting Officer).
Code of Business Conduct and Ethics
−Removed: On February 22, 2023, our Board, on the recommendation of the Board’s Audit Committee, approved various amendments to the Company’s Code of Business Conduct and Ethics (the “Code”), which applies to all directors, officers and employees of the Company and its subsidiaries.
−Removed: In addition to making certain technical and administrative updates, the amendments to the Code include, among other things, summarizing and clarifying the Company’s existing compliance requirements and also identifies and expands upon certain policies, including those related to bribery and kickbacks, antitrust, political activity and improper influence on auditors.
−Removed: A copy of the Code, as amended, is posted on our website under “Investors - Corporate Governance – Governance Documents.”
−Removed: On March 22, 2023, we acquired three funeral homes, two cemeteries and a cremation focused business in the Bakersfield, CA area for $44.0 million.
−Removed: During the year ended December 31, 2023, we sold two funeral homes and two cemeteries for an aggregate of $1.1 million and merged one funeral home with another business we own in a nearby market.
+Added: Effective October 30, 2024, our Board, on the recommendation of the Board’s Audit Committee, approved various amendments to the Company’s Code of Business Conduct and Ethics (the “Code”), which applies to all directors, officers and employees of the Company and its subsidiaries.
+Added: In addition to making certain technical and administrative updates, the amendments to the Code include, among other things, summarizing and clarifying the Company’s existing compliance requirements and also identifies and expands upon certain policies, including those related to suppliers and vendors, environmental, and discrimination, retaliation and harassment.
+Added: The approval of the amendments to the Code did not relate to or result in any waiver, whether explicit or implicit, of any provision of the prior version of the Code.
+Added: A copy of the Code, as amended, is available on the Corporate Governance section of our website.
+Added: Credit Facility
+Added: On July 31, 2024, the Company entered into a fourth amendment, (the “Credit Facility Amendment”), to our senior secured revolving credit facility (as amended, the “Credit Facility”), with the financial institutions party thereto, as lenders, and Bank of America, N.A., as administrative agent.
+Added: The Credit Facility Amendment provided, among other things, for (i) the extension of the maturity date of the Credit Facility to July 31, 2029, provided that, if the Senior Notes (as defined in the Credit Facility) have a stated maturity date that is prior to July 31, 2029, then the maturity date shall instead be the date that is 91 days prior to the stated maturity date of the Senior Notes;
+Added: (ii) the establishment of Term Secured Overnight Financing Rate (“SOFR”) as a benchmark rate and the removal of BSBY from the Credit Facility, including conforming revisions to certain defined terms under the Credit Facility;
+Added: (iii) the conversion of each existing BSBY Rate Loan (as defined in the Credit Facility prior to giving effect to the Credit Facility Amendment) to a Term SOFR Loan (as defined in the Credit Facility);
+Added: (iv) modifications to the definitions of “Applicable Rate” and “Applicable Fee Rate” to change the applicable rates and pricing levels set forth in each pricing grid;
+Added: (v) the removal of certain mandatory prepayments arising from the issuance of either Equity Interests or Debt (as both are defined by the Credit Facility);
+Added: and (vi) modifications to the permitted investments covenant, relating to the Company’s ability to make certain acquisitions, subject to the satisfaction of certain conditions therein.
+Added: During the year ended December 31, 2024, we sold six funeral homes, one cemetery and real property for an aggregate of $12.0 million for a net loss of $1.2 million.
OUR OPERATIONS
18 unchanged sentences
The incentive payment is subject to partial claw-back if certain preneed funeral sales volumes are not met within the ten-year term of the agreement.
−Removed: As such, we will recognize the incentive payment in proportion to our achieved preneed funeral sales volume per the agreement at each reporting period.
+Added: As such, we recognize the incentive payment in proportion to our achieved preneed funeral sales volume per the agreement at each reporting period.
+Added: We have recognized $0.4 million of this incentive payment to-date.
+Added: This partnership agreement is projected to double our commission income in 2025, while expanding our market share across our funeral home portfolio.
+Added: We are projecting this partnership to help drive year-over-year growth in preneed funeral sales of 20% over the next five years.
Trust funded contracts typically provide cash that is invested in various securities with the expectation that returns will exceed the growth factor in the insurance contracts.
3 unchanged sentences
At December 31, 2024, we had a backlog of 102,799 preneed funeral contracts to be delivered in the future.
−Removed: In addition to preneed funeral contracts, we also offer “pre-planned” funeral arrangements whereby a customer determines in advance substantially all of the details of a funeral service without any financial commitment or other obligation on the part of the client until the actual time of need.
−Removed: Pre-planned funeral arrangements permit a family to avoid the burden of making deathcare plans at the time of need and enable a funeral home to establish relationships with a client that may eventually lead to an atneed sale.
+Added: In addition to preneed funeral contracts, we also offer “pre-planned” funeral arrangements whereby a customer determines in advance substantially all of the details of a funeral service without any financial commitment or other obligation on the part of the customer until the actual time of need.
+Added: Pre-planned funeral arrangements permit a family to avoid the burden of making deathcare plans at the time of need and enable a funeral home to establish relationships with a customer that may eventually lead to an atneed sale.
Personalization and pre-planning continue to be two important trends in the funeral and cemetery industry, but the national trend toward more cremations may be the most significant.
25 unchanged sentences
Trust fund income earned, along with the receipt and recognition of any insurance benefits, are not reflected in our revenue until the service is performed or the merchandise is delivered.
−Removed: Trust fund holdings and deferred revenue are reflected on our Consolidated Balance Sheet, while our insurance funded contracts are not reflected on our Consolidated Balance Sheet.
+Added: Trust fund holdings and deferred revenue are reflected on our Consolidated Balance Sheets, while our insurance funded contracts are not reflected on our Consolidated Balance Sheets.
In most states, we are not permitted to withdraw principal or investment income from such trusts until the service is performed.
3 unchanged sentences
BUSINESS STRATEGY
−Removed: Our operations and business strategy are founded on the shared values of our Guiding Principles and built upon the execution of our Standards Operating and Strategic Acquisition Models, aligned with our purpose of creating a premier experience through innovation, empowered partnership, and elevated service.
−Removed: Standards Operating Model
−Removed: Our Standards Operating Model is focused on growing local market share, providing personalized high-value services to our client families and guests, and operating financial metrics that drive long-term, sustainable revenue growth and improved earning power of our portfolio of businesses by employing leadership and entrepreneurial principles that fit the nature of our high-value personal service business.
−Removed: Standards Achievement is the measure by which we judge the success of each business and incentivize our local managers and their teams.
−Removed: Our Standards Operating Model is not designed to produce maximum short-term earnings because we believe such performance is unsustainable and will ultimately stress the business, which very often leads to declining market share, revenue and earnings.
−Removed: Important elements of our Standards Operating Model include:
−Removed: • Balanced Operating Model – We believe a partially decentralized structure works best in the funeral and cemetery industry and for our Company.
−Removed: Successful execution of our Standards Operating Model is highly dependent on strong local leadership, intelligent risk taking, entrepreneurial drive and corporate support aligned with the key drivers of a successful operation organized around three primary areas - market share, high-value services and operating financial metrics.
−Removed: • Incentives Aligned with Standards – Empowering local managers, who we call Managing Partners, to do the right things in their operations and local communities, and providing appropriate support with operating and financial practices, will enable long-term growth and sustainable profitability.
−Removed: Each Managing Partner participates in a variable bonus plan whereby he or she earns a percentage of his or her respective business’ earnings based upon the actual standards achieved as long as the performance exceeds our minimum standards.
−Removed: • The Right Local Leadership – Successful execution of our operating model is highly dependent on strong local leadership, intelligent risk taking and entrepreneurial empowerment.
−Removed: A Managing Partner’s performance is judged according to achievement of the standards for that business.
−Removed: Strategic Acquisition Model
−Removed: Our Standards Operating Model led to the development of our Strategic Acquisition Model, which guides our acquisition strategy.
−Removed: We believe that both models, when executed effectively, will drive long-term, sustainable increases in market share, revenue, earnings and cash flow.
−Removed: We believe a primary driver of higher revenue and profits in the future will be the execution of our Strategic Acquisition Model using strategic ranking criteria to assess acquisition candidates.
−Removed: As we execute this strategy over time, we expect to acquire larger, higher margin strategic businesses.
−Removed: We have learned that the long-term growth or decline of a local branded funeral and cemetery business is reflected by several criteria that correlate strongly with five to ten year performance in volumes (market share), revenue and sustainable field-level earnings before interest, taxes, depreciation and amortization (“EBITDA”) margins (a non-GAAP measure).
−Removed: We use criteria such as cultural alignment, volume and price trends, size of business, size of market, competitive standing, demographics, strength of brand and barriers to entry to evaluate the strategic position of potential acquisition candidates.
−Removed: Our financial valuation of an acquisition candidate is then determined through the application of an appropriate after-tax cash return on investment that exceeds our cost of capital.
−Removed: Our belief in our updated purpose statement, which is creating a premier experience through innovation, empowered partnership, and elevated service, and Guiding Principles, along with the proper execution of the models that define our strategy should give us a competitive advantage in every market where we compete.
−Removed: We believe that we can execute on our models and strategies without proportionate incremental investment in our consolidation platform infrastructure and without additional fixed regional and corporate overhead, which should give us a competitive advantage that is evidenced by the sustained earning power of our portfolio as defined by our EBITDA margin.
+Added: Our operations and business strategy are founded on the shared values of honesty, integrity and a belief in the power of people.
+Added: This foundation unites us in our purpose statement:
+Added: “Creating premier experiences through innovation, empowered partnership, and elevated service,” which is built upon the execution of our three foundational strategic objectives;
+Added: Disciplined Capital Allocation, Purposeful Growth and Relentless Improvement.
+Added: These strategic objectives guide our decision making and ensure we remain at the forefront of funeral and cemetery innovation.
+Added: Our purpose statement is a testament to our unwavering commitment across all areas of our operations, emphasizing our dedication to innovation, partnership, and exceptional service delivery.
+Added: Our first strategic objective is Disciplined Capital Allocation.
+Added: This strategic approach ensures our investments are focused on areas with the highest potential for returns, laying the groundwork for sustainable success and long-term value creation.
+Added: This disciplined investment strategy is pivotal in navigating the Company's path toward sustainable growth and profitability.
+Added: Purposeful Growth, our second strategic objective, transcends mere expansion, emphasizing strategic and thoughtful planning.
+Added: This approach to business development is not about increasing our size, but rather, enhancing our revenue and financial health through strategic, thoughtful, and data driven planning.
+Added: It signifies our commitment to growing with intent and enriching our Company’s value proposition organically and through strategic partnerships.
+Added: Finally, at the heart of our ethos lies our third strategic objective, Relentless Improvement and a commitment to the pursuit of excellence in all that we do.
+Added: This strategic objective champions the idea that every day presents a new opportunity to refine our processes, prioritize efficiencies, enhance our service, and exceed our prior achievements.
+Added: It embodies our dedication to continuous advancement and is the essence of our purpose statement.
+Added: These three strategic objectives are more than strategic imperatives.
+Added: They represent our commitment to pursue excellence relentlessly, innovate with purpose, and redefine industry standards through superior service.
+Added: As part of our strategic objectives during 2024, we focused on the following:
+Added: Enhanced local brands:
+Added: We are committed to reinforcing the identity and presence of our local brands.
+Added: We can strengthen customer connections and loyalty by tailoring services to each community’s unique character and needs.
+Added: We expect to continue investing in brand-specific strategies highlighting local heritage and fostering deeper community engagement, which we believe ultimately enhances our competitive advantage across various markets.
+Added: Maximized evolving preferences:
+Added: By recognizing the dynamic nature of consumer preferences, we have and will continue to actively adapt our offerings to align with current and emerging trends.
+Added: We believe our agile approach to the various markets we serve demands that we always look ahead, delivering services that we believe resonate with our customers’ evolving needs and expectation.
+Added: Strategic mergers and acquisitions:
+Added: We aim to further expand its market reach and enhance its service portfolio through inorganic growth.
+Added: We will continue to identify and pursue acquisition opportunities in strategic growth markets that we believe promise the highest returns, with the expectation our integration of each new asset in a manner that will fortify our market positioning and drives shareholder value.
+Added: The growth profile we have established through our acquisitions over the last five years, serves as a good example of our focus on high quality, premier assets with significant growth potential.
+Added: Preneed funeral and cemetery sales:
+Added: We continue intensifying our efforts in pre-need sales to provide greater education and peace of mind to our customers and their families.
+Added: By offering comprehensive pre-planning services, we believe we will smooth the path for the future needs of our customers and secure a long-term revenue stream.
+Added: Relentless improvement:
+Added: Continuous improvement is at the heart of our reinvigorated operational philosophy.
+Added: By adopting a kaizen mindset, we are committed to incremental improvements in every aspect of our business.
+Added: We believe this proactive approach ensures efficiency, quality, and customer satisfaction.
+Added: Further, it highlights our commitment to operational efficiency and effectiveness, enhancing productivity, reducing costs, and uncovering new opportunities.
+Added: It aligns with our Relentless Improvement objective and underscores our dedication to excellence.
+Added: Passion for service and “Wow” playbook:
+Added: We believe our unwavering passion for service excellence sets us apart.
+Added: We have developed a “Wow” playbook, a guide to delivering exceptional experiences that should exceed customer expectations at selected customer touchpoints.
+Added: We believe training and empowering our staff to create “Wow” moments ensures a service level that cultivates enduring customer relationships.
+Added: For this purpose, we created the Director of Customer Care role, reflects our heightened focus on service excellence.
+Added: This role will focus on developing hospitality concepts, creating key performance indicators for customer experience, and implementing our “Wow” playbook.
+Added: This initiative underscores our commitment to improving service delivery, ensuring every interaction reflects our dedication to exceeding expectations.
+Added: “Trinity,” our digital transformation project:
+Added: We are currently streamlining processes to put our customers at the forefront of every decision.
+Added: This integrated system, known as “Trinity,” will provide comprehensive insights into customer interactions,
+Added: enabling personalized service and fostering customer loyalty.
+Added: Each of these initiatives reinforces our commitment to excellence and innovation.
+Added: We feel confident in our strategic direction and look forward to building a future that promises differentiation, customer loyalty, and sustainable success, all while achieving our goal of driving shareholder value.
The funeral and cemetery industry has been, and remains, highly competitive.
−Removed: The largest publicly held operators, in terms of revenue, of both funeral homes and cemeteries with operations in the United States are Service Corporation International (“SCI”), Park Lawn Corporation (“Park Lawn”) and Carriage.
−Removed: We believe these three companies collectively represent approximately 20% of funeral and cemetery revenue in the United States.
+Added: The largest publicly held operators, in terms of revenue, of both funeral homes and cemeteries with operations in the United States are Service Corporation International (“SCI”), and Carriage.
+Added: We believe these two companies collectively represent approximately 23% of funeral and cemetery revenue in the United States.
Independent businesses, along with other privately-owned consolidators, represent the remaining 77% of industry revenue.
9 unchanged sentences
Our business can be affected by seasonal fluctuations in the death rate, with number of deaths generally higher during the winter months due to the higher incidences of death from influenza and pneumonia as compared to other periods of the year.
−Removed: Seasonal fluctuations in the death rate may be further affected by epidemics and pandemics, like COVID-19, including any new or emerging public health threats.
+Added: Seasonal fluctuations in the death rate may be further affected by epidemics and pandemics, including any new or emerging public health threats.
These unexpected fluctuations may not only increase death rates during the affected period, but also may subsequently decrease death rates following the affected period as a result of an acceleration of death rates.
18 unchanged sentences
On May 17, 2023, the FTC announced, as part of its continuing review of potential amendments to the Funeral Rule, that it would host a public workshop, held on September 7, 2023, to consider issues raised by certain consumer advocacy groups.
−Removed: Although the FTC’s public workshop was completed, no further announcements related to the notice of proposed rulemaking on potential amendments to the Funeral Rule have been announced by the FTC.
+Added: Although the FTC’s public workshop was completed, no further announcements related to the notice of proposed rulemaking on potential
+Added: amendments to the Funeral Rule have been announced by the FTC.
We cannot predict what changes, if any, may be made to the Funeral Rule or the impact of any such changes on our business.
41 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.