Item 2. Management’s Discussion and Analysis
Item 2. Management’s Discussion and Analysis of Financial
Condition and Results of Operations Forward-Looking Statements
The following discussion contains
various forward-looking statements within the meaning of Section 21E of the Exchange Act. Although we believe that, in making any
such statement, our expectations are based on reasonable assumptions, any such statement may be influenced by factors that could cause
actual outcomes and results to be materially different from those projected. When used in the following discussion, the words “anticipates,”
“believes,” “expects,” “intends,” “plans,” “estimates,” “projects,”
should,” “may,” “propose,” and similar expressions (or the negative versions of such words or expressions),
as they relate to us or our management, are intended to identify such forward-looking statements. These forward-looking statements are
subject to numerous risks and uncertainties that could cause actual results to differ materially from those anticipated, and many of which
are beyond our control. Factors that could cause actual results to differ materially from those anticipated are set forth under the caption
“Risk Factors” in the Company’s Form 10-K for the year ended December 31, 2021 as filed with the Securities
and Exchange Commission on March 22, 2022.
Our actual results, performance
or achievements could differ materially from those expressed in, or implied by, forward-looking statements. Accordingly, we cannot be
certain that any of the events anticipated by forward-looking statements will occur or, if any of them do occur, what impact they will
have on us. We caution you to keep in mind the cautions and risks described in this document and to refrain from attributing undue certainty
to any forward-looking statements, which speak only as of the date of the document in which they appear. We do not undertake to update
any forward-looking statement.
Overview
Creative Realities, Inc. (“Creative
Realities,” “we,” “us,” or the “Company”) transforms environments through digital solutions
by providing innovative digital signage solutions for key market segments and use cases, including:
● Retail
● Entertainment
and Sports Venues
● Restaurants,
including quick-serve restaurants (“QSR”)
● Convenience
Stores
● Financial
Services
● Automotive
● Medical
and Healthcare Facilities
● Mixed
Use Developments
● Corporate
Communications, Employee Experience
● Digital
out of Home (DOOH) Advertising Networks
31
We serve market-leading companies,
so there is a good chance that if you leave your home today to shop, work, eat or play, you will encounter one or more of our digital
signage experiences. Our solutions are increasingly visible because we help our enterprise customers achieve a range of business objectives
including:
● Increased
brand awareness
● Improved
customer support
● Enhanced
employee productivity and satisfaction
● Increased
revenue and profitability
● Improved
guest experience
● Increased
customer/guest engagement
● Improved
patient outcomes
Through a combination of organically
grown platforms and a series of strategic acquisitions, including our recent acquisition of Reflect Systems, Inc. in February 2022,
the Company assist clients to design, deploy, manage, and monetize their digital signage networks. The Company sources leads and opportunities
for its solutions through its digital and content marketing initiatives, close relationships with key industry partners, specifically
equipment manufacturers, and the direct efforts of its in-house industry sales experts. Client engagements focus on consultative conversations
that ensure the Company’s solutions are positioned to help clients achieve their business objectives in the most cost-effective
manner possible.
When comparing Creative Realities
to other digital signage providers, our customers value the following competitive advantages:
●
Breadth of solutions – Creative Realities is one of only a few companies in the industry capable of providing the full portfolio of products and services required to implement and run an effective digital signage network. We leverage a ‘single vendor’ approach, providing clients with a one-stop-shop for sourcing digital signage solutions from design through day two services.
●
Managed labor pool – Unlike most companies in our industry, we have a curated labor pool including thousands of qualified and vetted field technicians available to service clients quickly nationwide. We can meet tight schedules even in exceptionally large deployments and still ensure quality and consistency.
●
In-house creative resources – We assist clients in repurposing existing content for digital signage experiences or creating new content, an activity for which the Company has won several design awards in recent years. In each instance, our services can be essential in helping clients develop an effective content program.
●
Network scalability and reliability – Our software as a service (“SaaS”) content management platforms power some of the largest and most complex digital signage networks in North America evidencing our ability to manage enterprise scale projects. This also provides us purchasing power to source products and services for our customers, enabling us to deliver cost effective, reliable and powerful solutions to small and medium size business clients.
●
Ad management platform – Our customers are increasingly interested in monetizing their digital signage networks through advertising content. However, efficiently scheduling advertising content into digital signage playlists to meet campaign objectives can be a challenging and labor-intensive process. AdLogic, our home-grown, content management-agnostic platform, automates this process, allowing network owners to capture more revenue with less expense.
32
● Media
sales – Few, if any other digital signage solution providers, can offer their clients media sales as a service. We have in-house
media sales expertise to elevate conversations with clients interested in better understanding network monetization. We believe this
meaningful differentiation in the sales process provides an additional revenue stream to Creative Realities compared to our competitors.
● Market
sector expertise – Creative Realities has in-house experts in key market segments such as automotive, retail, quick-serve restaurants
(QSR), convenience stores, and Digital Out of Home (DOOH) advertising. Our expertise in these business segments enables our teams to
provide meaningful business conversations and offer tailored solutions with prospects and customers to their unique business objectives.
These experts build industry relationships and create thought leadership that drives lead flow and new opportunities for our business.
●
Logistics – Implementing a large digital signage project can be a logistics nightmare that can stall an initiative even before deployment. Our expertise in logistics improves deployment efficiency, reduces delays and problems, and saves customers time and money.
●
Technical support – Digital signage networks present unique challenges for corporate IT departments. Creative Realities helps simplify and improve end user support by leveraging our own Network Operations Center (“NOC”) in Louisville, Kentucky. The NOC resolves many issues remotely and when field support is required, it can be dispatched from the NOC, leveraging our managed labor pool to resolve customer issues quickly and effectively.
●
Integrations and Application Development – The future of digital signage is not still images and videos on a screen. Interactive applications and integrations with other data sources will dominate the future. From social media feeds to corporate data stores to Point of Sale (“POS”) systems, our proven ability to build scalable applications and integrations is a key advantage clients can leverage to deliver more compelling and engaging experiences for their customers.
●
Hardware support – A number of digital signage providers sell a proprietary media player or align themselves with just one operating system. We utilize a range of media players including Windows, Android and BrightSign to provide clients the flexibility they need to select the appropriate hardware for any application knowing the entire network can still be served by a single digital signage platform, reducing complexity and improving the productivity of their teams.
The three primary sources of revenue for the Company
are:
● Hardware
sales from reselling digital signage hardware from original equipment manufacturers such as Samsung and BrightSign.
● Services
revenue from helping customers design, deploy and manage their digital signage network, including:
o
Hardware system design/engineering
o
Hardware installation
o
Content development
o
Content scheduling
o
Post-deployment network and field support
o
Media sales, as a result of our acquisition of Reflect
33
● Recurring
subscription licensing and support revenue from our digital signage software platforms, which are generally sold via a SaaS model. These
include:
o
ReflectView , the Company’s core digital signage platform for most applications, scalable and cost effective from 10 to 100,000+ devices
o
Reflect Xperience , a web-based interface that allows customers to give content scheduling access to local users via the web or mobile devices, while still maintaining centralized programming control
o
Reflect AdLogic , the Company’s ad management platform for digital signage networks, which presently delivers approximately 50 million ads daily
o
Reflect Clarity , the Company’s menu board solution, which has become a market leader for a range of restaurant and convenience store applications
o
Reflect Zero Touch , which allows customers to turn any screen into an interactive experience by allowing guests to engage using their mobile device
o
iShowroomProX , an omni-channel digital
sales support platform targeted at original equipment manufacturers in the transportation sector, which integrates with dozens of key
data services including dealer inventory at the VIN level
o
OSx+ , a digital VIN-level checklist used to assist in the tracking and delivery of new vehicles in the transportation sector, providing measurable lift in customer satisfaction scores and connected vehicle enrollments and subscription activations.
While hardware sales and support
services revenues can fluctuate more significantly year over year based on new, large-scale network deployments, the Company expects to
see continuous growth in recurring SaaS revenue for the foreseeable future as digital signage adoption/utilization continues to expand
across the vertical markets we serve.
Recent Developments
Please see Note 5 Business
Combinations , Note 9 Loans Payable , Note 12 Warrants , and Note 13 Stock-based Compensation to the
Company’s Condensed Consolidated Financial Statements contained in this Report for a description of recent developments of the
Company that occurred during, and subsequent to, the three and nine months ended September 30, 2022.
Our Sources of Revenue
We generate revenue through
digital signage solution sales, which include system hardware, professional and implementation services, software design and development,
software licensing, deployment, maintenance and support services, and media sales.
We currently market and sell
our technology and solutions primarily through our sales and business development personnel, but we also utilize agents, strategic partners,
and lead generators who provide us with access to additional sales, business development and licensing opportunities.
34
Our Expenses
Our expenses are primarily
comprised of three categories: sales and marketing, research and development, and general and administrative. Sales and marketing expenses
include salaries and benefits for our sales, business development solution management and marketing personnel, and commissions paid on
sales. This category also includes amounts spent on marketing networking events, promotional materials, hardware and software to prospective
new customers, including those expenses incurred in trade shows and product demonstrations, and other related expenses. Our research and
development expenses represent the salaries and benefits of those individuals who develop and maintain our proprietary software platforms
and other software applications we design and sell to our customers. Our general and administrative expenses consist of corporate overhead,
including administrative salaries, real property lease payments, salaries and benefits for our corporate officers and other expenses such
as legal and accounting fees.
Critical Accounting Policies and Estimates
The Company’s significant
accounting policies are described in Note 2 Summary of Significant Accounting Policies of the Company’s Condensed Consolidated
Financial Statements included elsewhere in this Report. The Company’s Condensed Consolidated Financial Statements are prepared in
conformity with accounting principles generally accepted in the United States. Certain accounting policies involve significant judgments,
assumptions, and estimates by management that could have a material impact on the carrying value of certain assets and liabilities and
disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements and the reported amounts
of revenue and expenses during the reporting period. Our actual results could differ from those estimates.
Results of Operations
Note: All dollar amounts
reported in Results of Operations are in thousands, except share and per-share information.
Three Months Ended September 30, 2022 Compared to Three Months Ended
September 30, 2021
The tables presented below compare our results
of operations and present the results for each period and the change in those results from one period to another in both dollars and percentage
change.
For the three months
ended September 30,
Change
2022
2021
$
%
Sales
$ 11,180
$ 4,753
$ 6,427
135 %
Cost of sales
6,666
2,406
4,260
177 %
Gross profit
4,514
2,347
2,167
92 %
Sales and marketing expenses
718
330
388
118 %
Research and development expenses
238
226
12
5 %
General and administrative expenses
2,847
1,848
999
54 %
Depreciation and amortization expense
885
347
538
155 %
Deal and transaction expense
110
-
110
100 %
Total operating expenses
4,798
2,751
2,047
74 %
Operating loss
(284 )
(404 )
120
-30 %
Other income/(expenses):
Interest expense
(757 )
(186 )
(571 )
307 %
Gain on settlement of debt
37
256
(219 )
-86 %
Change in fair value of equity guarantee
442
-
442
100 %
Other income/(expense)
(2 )
(8 )
6
-75 %
Total other income/(expense)
(280 )
62
(342 )
-552 %
Net (loss) before income taxes
(564 )
(342 )
(222 )
65 %
Benefit/(provision) for income taxes
10
(1 )
11
-1,100 %
Net loss
$ (554 )
$ (343 )
(211 )
62 %
35
Sales
Sales were $11,180, representing
an increase of $6,427, or 135%, as compared to the same period in 2021, driven in part by the acquisition of Reflect via the Merger on
February 17, 2022, and the Company’s successful sales activities as a combined company post-Merger. While the addition of Reflect
revenue is contributing to the growth in revenue, the combined company grew revenues approximately $3,463, or 45%, organically during
the three months ended September 30, 2022, as compared to the pro forma combined results during the three months ended September 30, 2021.
Hardware revenues were $5,015
in 2022, an increase of $2,800, or 126%, as compared to the prior year, driven by continued large scale LED deployments continued in the
quarter by multiple customers. Services and other revenues were $6,165 in the three months ended September 30, 2022, an increase of $3,627,
or 143%, with the inclusion of Reflect’s operations in the Company’s consolidated results for such period. Managed services
revenue, which includes both software-as-a-service (“SaaS”) and help desk technical subscription services, were $3,900 in
the three months ended September 30, 2022 as compared to $1,444 in the same period in 2021, driven by the addition of Reflect’s
SaaS subscription revenue in the current year. This represents a year-over-year growth rate of 170% in our higher margin, typically subscription-based,
managed services revenue.
Gross Profit
Gross profit increased by
$2,167, or 92% during the three months ended September 30, 2022 as compared to the same period in 2021 driven by an increase in revenue
but offset by a reduction in gross profit margin. Gross profit margin decreased to 40.4% from 49.4% driven by less favorable revenue mix
during the three months ended September 30, 2022 related to several material customer hardware rollouts during the year that had a lower
gross profit margin than our software services. We expect this contraction in gross profit margin to be less severe as we move beyond
2022. We believe the gross profit margin for the three months ended September 30, 2021 to be more representative of our normalized, long-term
gross profit margins.
Sales and Marketing Expenses
Sales and marketing expenses
generally include the salaries, taxes, and benefits of our sales and marketing personnel, as well as trade show activities, travel, and
other related sales and marketing costs. Sales and marketing expenses increased by $388, or 118%, driven primarily by (i) the acquisition
of Reflect via the Merger on February 17, 2022, and (ii) the Company’s enhanced investments into sales and marketing activities
post-COVID-19 pandemic. Immediately following the Merger, the Company integrated the sales and marketing functions and did not disaggregate
expenses between the two legacy companies. Following the Merger and through integration activities, the Company adopted certain tools,
technology, and processes – particularly with respect to lead generation and brand marketing – that were undercapitalized
historically by the Company. Additionally, the Company engaged an investor relations firm and has increased investor relations activities,
including conferences and presentations. As a result, we expect the sales and marketing expenses of the Company for the three months ended
September 30, 2022 to adequately reflect the pace for spend in these areas in future reporting periods.
Research and Development Expenses
Research and development expenses
generally include personnel and development tools costs associated with the continued development of the Company’s content management
systems and other related application development. Research and development increased by $12, or 5%, in the three months ended September
30, 2022 as compared to the same period in 2021. The prior year included a benefit of $49 related ERC, resulting in a net reduction in
research and development expenses year over year for the three months ended September 30, 2022. Through the Merger, we acquired a fully
staffed, experienced software development team and elected to keep that team in-tact, particularly given employment market conditions
with respect to talented software engineers. We have integrated the pre-existing CRI development team with the acquired team and have
experienced enhanced speed to market on new feature and functionality development activities from increasing this resource pool. The Company’s
gross spending on research and development activities has increased in the current year as a result, however, the capitalized portion
of those activities has also increased specifically related to the increased investment into development and enhancement of specific products,
features, and functionality associated with our customer acquisition strategy in key vertical markets. We expect an elevated level of
expense throughout the remainder of 2022 and 2023 as we develop our current and future product set.
36
General and Administrative Expenses
General and administrative expenses increased $999, or 54%, driven
primarily by (i) the inclusion in the prior year of a benefit of $186 related to ERC, and (ii) increased headcount and operations as a
result of the acquisition of Reflect via the Merger on February 17, 2022. While the Company anticipates carrying higher general and administrative
expenses moving forward as a result of the acquisition and subsequent expansion in organic revenues, the Company continues to execute
integration activities (including but not limited to consolidation of CMS tools, cloud hosting environments, IT tools, and rightsizing
leases for office space) that we expect will be realized by the end of 2022 and into 2023. The Company also reinstituted its 401k matching
program for employees in the fourth quarter of 2021, which represents an increase of $52 versus the prior year, and launched several investor
relations initiatives, increasing spend $81 in the three months ended September 30, 2022 versus the prior year.
Depreciation and Amortization Expenses
Depreciation and amortization
expenses increased $538, or 155%, in the three months ended September 30, 2022 compared to the same period in 2021. This was driven by
the addition of $17,160 in amortizing intangible assets as a result of the Merger.
Interest Expense
See Note 9 Loans Payable
to the Condensed Consolidated Financial Statements for a discussion of the Company’s debt and related interest expense obligations.
Changes in Fair Value of Equity Guarantee
The Company has contingent
consideration arrangements related to certain acquisitions to potentially pay additional cash amounts in future periods based on the lack
of achievement of certain share price performance goals of our common stock. Such contingent consideration arrangements are recorded at
fair value and are classified as liabilities on the acquisition date and are remeasured at each reporting period in accordance with ASC
805-30-35-1 using a Monte Carlo simulation model. The change in the period represents the mark-to-market adjustment as of the balance
sheet date.
Nine Months Ended September 30, 2022 Compared to Nine Months Ended
September 30, 2021
The tables presented below compare our results
of operations and present the results for each period and the change in those results from one period to another in both dollars and percentage
change.
For the Nine Months
Ended September 30,
Change
2022
2021
$
%
Sales
$ 32,860
$ 13,034
$ 19,826
152 %
Cost of sales
19,792
6,578
13,214
201 %
Gross profit
13,068
6,456
6,612
102 %
Sales and marketing expenses
2,572
834
1,738
208 %
Research and development expenses
897
455
442
97 %
General and administrative expenses
8,105
5,623
2,482
44 %
Bad debt (recovery)/expense
164
(463 )
627
-135 %
Depreciation and amortization expense
2,060
1,035
1,025
99 %
Deal and transaction expenses
538
-
538
100 %
Total operating expenses
14,336
7,484
6,852
92 %
Operating loss
(1,268 )
(1,028 )
(240 )
23 %
Other income/(expenses):
Interest expense
(1,956 )
(617 )
(1,339 )
217 %
Change in fair value of warrant liability
7,902
-
7,902
100 %
Change in fair value of equity guarantee
369
-
369
100 %
Change in fair value of Convertible Loan
-
166
(166 )
100 %
Loss on debt waiver consent
(345 )
-
(345 )
-100 %
Loss on warrant amendment
(1,212 )
-
(1,212 )
-100 %
Gain/(loss) on settlement of debt
(237 )
3,449
(3,686 )
-107 %
Other income/(expense)
3
(7 )
10
-143 %
Total other income
4,524
2,991
1,533
51 %
Net income before income taxes
3,256
1,963
1,293
66 %
Provision from income taxes
(46 )
(9 )
(37 )
411 %
Net income
$ 3,210
$ 1,954
1,256
64 %
37
Sales
Sales were $32,860, representing
an increase of $19,826, or 152%, as compared to the same period in 2021 driven in part by the acquisition of Reflect via the Merger on
February 17, 2022, and the Company’s successful sales activities as a combined company post-Merger. While the addition of Reflect
revenue is contributing to the growth in revenue, the combined company has grown revenues approximately $11,435, or 53%, organically during
the nine months ended September 30, 2022, as compared to the pro forma combined results during the nine months ended September 30, 2021.
Hardware revenues were $17,141 in 2022, an increase of $10,814, or
171%, as compared to the prior year, driven by large scale LED deployments by multiple customers. Services and other revenues were $15,719
in the nine months ended September 30, 2022, an increase of $9,012, or 134%, with the inclusion of Reflect’s operations in the Company’s
consolidated results for such period. Managed services revenue, which includes both software-as-a-service (“SaaS”) and help
desk technical subscription services, were $10,435 in the nine months ended September 30, 2022 as compared to $4,174 in the same period
in 2021, driven by the addition of Reflect’s SaaS subscription revenue in the current year. This represents a year-over-year growth
rate of 150% in our higher margin, typically subscription-based, managed services revenue.
Gross Profit
Gross profit increased by $6,612, or 102% during the nine months ended
September 30, 2022 as compared to the same period in 2021 driven by an increase in revenue but offset by a reduction in gross profit margin.
Gross profit margin decreased to 39.8% from 49.5% driven by revenue mix during the three months ended September 30, 2022 related to several
material customer hardware rollouts active during the first half of the year that had a lower gross profit margin than our software services.
We expect this contraction in gross profit margin to be less severe as we move beyond 2022.
Sales and Marketing Expenses
Sales and marketing expenses
generally include the salaries, taxes, and benefits of our sales and marketing personnel, as well as trade show activities, travel, and
other related sales and marketing costs. Sales and marketing expenses increased by $1,738, or 208%, driven primarily by (i) the inclusion
in the prior year of a benefit of $232 related Employee Retention Credits (“ERC”) related to the retention and payment of
salaries to sales personnel throughout 2020 and the six months ended June 30, 2021, (ii) the acquisition of Reflect via the Merger on
February 17, 2022, and (iii) the Company’s enhanced investments into sales and marketing activities post-COVID-19 pandemic. Immediately
following the Merger, the Company integrated the sales and marketing functions and did not disaggregate expenses between the two legacy
companies. Following the Merger and through integration activities, the Company adopted certain tools, technology, and processes –
particularly with respect to lead generation and brand marketing – that were undercapitalized historically by the Company. Additionally,
the Company engaged an investor relations firm and has increased investor relations activities, including conferences and presentations.
As a result, we expect the sales and marketing expenses of the Company for the nine months ended September 30, 2022 to adequately reflect
the pace for spend in these areas in future reporting periods.
38
Research and Development Expenses
Research and development expenses
generally include personnel and development tools costs associated with the continued development of the Company’s content management
systems and other related application development. Research and development increased by $442, or 97%, in the nine months ended September
30, 2022 as compared to the same period in 2021, driven primarily by (i) the inclusion in the prior year of a benefit of $196 related
ERC, and (ii) the acquisition of Reflect via the Merger on February 17, 2022. Through the Merger, we acquired a fully staffed, experienced
software development team and elected to keep that team in-tact, particularly given employment market conditions with respect to talented
software engineers. We have integrated the pre-existing CRI development team with the acquired team and have experienced enhanced speed
to market on new feature and functionality development activities from increasing this resource pool. We expect this elevated level of
expense during the nine months ended September 30, 2022 to continue into the future as we develop our current and future product set.
General and Administrative Expenses
General and administrative expenses – excluding bad debt expense
– increased $2,482, or 44%, driven primarily by (i) the inclusion in the prior year of a benefit of $694 related ERC, and (ii) increased
headcount and operations as a result of the acquisition of Reflect on February 17, 2022. While the Company anticipates carrying higher
G&A expenses moving forward as a result of the acquisition and subsequent expansion in organic revenues, the Company continues to
execute integration activities (including but not limited to consolidation of CMS tools, cloud hosting environments, IT tools, and rightsizing
leases for office space) that we expect will be realized by the end of 2022 and into 2023. The Company also reinstituted its 401k matching
program for employees in the fourth quarter of 2021, which represents an increase of $120 versus the prior year, and launched several
investor relations initiatives, increasing spend $300 for the nine months ended September 30, 2022 versus the prior year.
Bad Debt
Expenses related to the Company’s
allowance for bad debts increased by $627, or (135%) for the nine months ended September 30, 2022 compared to 2021. This increase was
primarily driven by a prior period cash recovery of $555 related to a customer bankruptcy for which the Company previously recorded a
reserve. The bad debt expense recorded for the nine months ended September 30, 2022 is representative of the Company’s actual history
with uncollectable accounts receivable.
Depreciation and Amortization Expenses
Depreciation and amortization
expenses increased by $1,025, or 99%, in 2022 compared to 2021. This was driven by the addition of $17,160 in amortizing intangible assets
as a result of the Merger.
Interest Expense; Change in fair value of Convertible Loan
See Note 9 Loans Payable
to the Condensed Consolidated Financial Statements for a discussion of the Company’s debt and related interest expense obligations.
As of September 30, 2021,
we updated our fair value analysis of the Convertible Loan, resulting in recognition of a $166 during the nine months ended September
30, 2021.
Changes in Fair Value of Warrant Liability
During the nine months ended
September 30, 2022, the Company recorded a gain of $7,902 as the result of assessing the fair value of warrant liabilities associated
with the Company’s issuance of warrants in its debt and equity offerings completed in February 2022 to finance the Merger.
These warrants were initially assessed at fair value through Black Scholes calculation and were subsequently re-assessed at March 31,
2022 and June 30, 2022, resulting in the gain.
39
Effective
June 30, 2022, the Company amended the terms of certain warrants previously issued to its creditor and an investor, which removed the
holder’s option to exercise such warrants on a cashless basis utilizing the VWAP of the Company’s common stock on the trading
day immediately preceding the date of a notice of cashless exercise in certain circumstances, and removed the condition to exercising
such warrants that the Company’s shareholders approve the exercise thereof (which has already been obtained). The amendments to
the warrants extended the term of such warrants for an additional one year. As a result of the extension in term provided in exchange
for the amendment, the Company reassessed the fair value of those warrants, resulting in the Company recording a loss on the fair value
of these warrants of $345. The foregoing amendments to the warrants resulted in such warrants to be accounted for as equity instruments
on the Company’s financial statements as of June 30, 2022. As such, following recording the gains and losses with respect to these
warrant amendments, the Company reclassified the warrant liability of $5,709 from noncurrent liabilities to additional paid-in-capital
as of June 30, 2022.
Loss on Debt Waiver
On
February 17, 2022, in connection with obtaining a waiver of certain restrictions in investment documents between an investor and
the Company in order to consummate the financing contemplated by the Credit Agreement, the Company paid consideration to such investor
in the form of a warrant (the “Purchaser Warrant”) to purchase 1,400,000 shares of Company common stock in an at-the-market
offering under Nasdaq rules. The number of shares of Company common stock subject to the Purchaser Warrant is equal to the waiver fee
($175) divided by $0.125 per share. The exercise price of the Purchaser Warrant is $1.41 per share, and the Purchaser Warrant is not exercisable
until August 17, 2022. The Purchaser Warrant expires five years from the date of issuance. At the date of issuance, the Company performed
a Black-Scholes valuation of the Purchaser Warrant, resulting in a fair value of $0.8656 per warrant. In recording the warrant liability,
the Company recorded an expense in the Condensed Consolidated Statement of Operations associated with the issuance of the Purchaser Warrant
of $1,211.
Loss on Warrant Amendment
Effective
June 30, 2022, the Company amended the terms of the Common Stock Warrant (7,166,505 warrants), Lender Warrant (5,194,495 warrants) and
Purchaser Warrant (1,400,000 warrants). The amendments to such warrants removed the holder’s option to determine the value of such
warrants utilizing the volume weighted average price (“VWAP”) of the Company’s common stock on the trading day immediately
preceding the date of a notice in a cashless exercise, and removed the condition to exercising such warrants that the Company’s
shareholders approve the exercise thereof (which had already been obtained). The amendments to the warrants also extended the term of
such warrants for an additional one year, such that the Common Stock Warrant will expire on February 3, 2028, and the Lender Warrant and
Purchaser Warrant will expire on February 17, 2028. As a result of the extension in term provided in exchange for the amendment, the Company
reassessed the fair value of each of the Common Stock, Lender and Purchaser Warrants, resulting in the Company recording a loss on the
fair value of these warrants of $345.
Gain on Settlement of Debt
On February 17, 2022,
the Company refinanced its debt facilities with Slipstream. The Company assessed the combination of the pre-existing senior secured term
loan and secured convertible loan in accordance with ASC 470 Debt and determined the transaction should be accounted for as an
extinguishment, in part as the Consolidation Term Loan eliminated a substantive conversion feature. In aggregate the Company recorded
a loss on extinguishment of $295, primarily associated with the write-off of pre-existing debt discounts.
On
January 11, 2021, the Company received a notice from Old National Bank regarding forgiveness of the loan in the principal amount of $1,552
(the “PPP Loan”) that was made pursuant to the Small Business Administration Paycheck Protection Program under the Coronavirus
Aid, Relief and Economic Security Act of 2020. According to such notice, the full principal amount of the PPP Loan and the accrued interest
have been forgiven, resulting in a gain of $1,552 during the nine months ended September 30, 2021.
40
On May 13, 2021, the Company
and seller of Allure (“Seller”) entered into a settlement agreement wherein neither party admitted liability, and the Company
agreed to pay, and Seller agreed to accept, $100 as settlement in full for the outstanding balance of principal and accrued interest under
the Seller Note and a mutual release of all claims related to the Seller Note and Allure sale transaction under the Purchase Agreement
and all related agreements.
As a result of this settlement,
the full principal amount of the Seller Note and the accrued interest have been eliminated, resulting in a gain in the Condensed Consolidated
Financial statements of $1,624, representing $1,538 related to the Seller Note and $86 of related interest thereon, during the nine months
ended September 30, 2021.
Summary Unaudited Quarterly Financial Information
The following represents unaudited financial information
derived from the Company’s quarterly financial statements:
Quarters Ended
Quarters ended
September 30
2022
June 30
2022
March 31
2022
December 31
2021
September 30
2021
GAAP net income (loss)
$ (554 )
$ 1,262
$ 2,502
$ (1,722 )
$ (343 )
Interest expense:
Amortization of debt discount
363
360
181
29
29
Other interest, net
394
390
268
160
158
Depreciation/amortization:
Amortization of intangible assets
848
431
680
302
320
Amortization of employee share-based awards
456
316
469
324
329
Depreciation of property, equipment
37
37
27
27
27
Income tax expense/(benefit)
(10 )
53
3
13
1
EBITDA
$ 1,534
2,849
4,130
(867 )
$ 521
Adjustments
(Gain)/loss on fair value of warrant liability
-
(2,433 )
(5,469 )
-
-
(Gain)/loss on settlement of obligations
(37 )
(21 )
295
-
(256 )
(Gain)/loss on debt waiver consent
-
-
1,212
-
-
(Gain)/loss on warrant amendment
-
345
-
-
-
(Gain)/loss on fair value of equity guarantee
(442 )
73
-
-
-
Deal and transaction expenses
110
37
391
518
-
Other income
2
1
(6 )
-
-
Stock-based compensation – Director grants
82
82
82
318
27
Adjusted EBITDA
$ 1,249
933
635
(31 )
$ 292
Liquidity and Capital Resources
See Note 1 Nature of Organization and Operations
to the accompanying Condensed Consolidated Financial Statements for a detailed discussion of liquidity and financial resources.
Operating Activities
The cash used in operating
activities were $1,050 for the nine months ended September 30, 2022 compared to $367 for the same period in 2021. We produced net income
of $3,210. Following the Merger, our business has significantly expanded, particularly with respect to managed services revenue. Other
than net income, cash provided by operating activities was driven by growth of $1,019 of deferred revenue and $533 of accrued expenses,
combined with a reduction in prepaid assets of $682, partially offset by an expansion of accounts receivable and inventory of $2,835 and
$1,032, respectively.
41
Investing Activities
Net cash used in investing
activities during the nine months ended September 30, 2022 was $20,268 compared to $432 during the same period in 2021. The use of cash
in the current year was driven by (1) completion of the Merger and (2) continued investments in our software platforms. We currently do
not have any material commitments for capital expenditures as of September 30, 2022; however, we anticipate continued elevated capital
expenditures in excess of historical trends through second quarter of 2023 as we complete the modernization and internationalization of
our automotive platform in an effort to capture incremental SaaS-based revenue contracts.
Financing Activities
Net cash provided by financing
activities during the nine months ended September 30, 2022 was $19,254 compared to $1,745 for the same period in 2021. The increase is
the result of the Company’s completion of the Equity Financing and the Debt Financing (each as described in Note 1 Nature of
Organization and Operations to the accompanying Condensed Consolidated Financial Statements) in the period to facilitate the Merger,
which provided net cash of $10,109 and $9,868, respectively, reduced by $723 as a result of repayments of principal on the Seller Note.
Off-Balance Sheet Arrangements
During the three and nine months ended September
30, 2022, we did not engage in any off-balance sheet arrangements set forth in Item 303(a)(4) of Regulation S-K.
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.