Item 2. Management’s Discussion and Analysis
Item 2. Management’s Discussion and Analysis of Financial
Condition and Results of Operations Forward-Looking Statements
The following discussion contains various forward-looking
statements within the meaning of Section 21E of the Exchange Act of 1934, as amended. Although we believe that, in making any such statements,
our expectations are based on reasonable assumptions, any such statements may be influenced by factors that could cause actual outcomes
and results to be materially different from those projected. When used in the following discussion, the words “anticipates,”
“believes,” “expects,” “intends,” “plans,” “estimates,” “projects,”
should,” “may,” “propose,” and similar expressions (or the negative versions of such words or expressions),
as they relate to us or our management, are intended to identify such forward-looking statements. These forward-looking statements are
subject to numerous risks and uncertainties that could cause actual results to differ materially from those anticipated, and many of which
are beyond our control. Factors that could cause actual results to differ materially from those anticipated are set forth under the caption
“Risk Factors” in the Company’s Form 10-K for the year ended December 31, 2020 and Form 10-Q for the quarter ended March
31, 2021, as filed with the Securities and Exchange Commission on March 10, 2021 and May 17, 2021, respectively.
Our actual results, performance or achievements
could differ materially from those expressed in, or implied by, forward-looking statements. Accordingly, we cannot be certain that any
of the events anticipated by forward-looking statements will occur or, if any of them do occur, what impact they will have on us. We caution
you to keep in mind the cautions and risks described in this document and to refrain from attributing undue certainty to any forward-looking
statements, which speak only as of the date of this report. We do not undertake to update any forward-looking statement.
Overview
Creative Realities, Inc. is a Minnesota corporation
that provides innovative digital marketing technology solutions to a broad range of companies, individual brands, enterprises, and organizations
throughout the United States and in certain international markets. We have expertise in a broad range of existing and emerging digital
marketing technologies across a variety of strategic vertical markets, as well as the related media management and distribution software
platforms and networks, device and content management, product management, customized software service layers, systems, experiences, workflows,
and integrated solutions. Our technology and solutions include: digital merchandising systems and omni-channel customer engagement systems;
content creation, production and scheduling programs and systems; a comprehensive series of recurring maintenance, support, and field
service offerings; interactive digital shopping assistants, advisors and kiosks; and, other interactive marketing technologies such as
mobile, social media, point-of-sale transactions, beaconing and web-based media that enable our customers to transform how they engage
with consumers.
Our main operations are conducted directly through
Creative Realities, Inc., and under our wholly owned subsidiaries Allure Global Solutions, Inc., a Georgia corporation (“Allure”),
and Creative Realities Canada, Inc., a Canadian corporation. Our other wholly owned subsidiaries, Creative Realities, LLC, a Delaware
limited liability company, and ConeXus World Global, LLC, a Kentucky limited liability company, are effectively dormant.
We primarily generate revenue in our business by:
●
consulting with our customers to determine the technologies and solutions required to achieve their specific goals, strategies and objectives;
●
designing our customers’ digital marketing experiences, content and interfaces;
●
engineering the systems architecture delivering the digital marketing experiences we design – both software and hardware – and integrating those systems into a customized, reliable and effective digital marketing experience;
22
●
managing the efficient, timely and cost-effective deployment of our digital marketing technology solutions for our customers;
●
delivering and updating the content of our digital marketing technology solutions using a suite of advanced media, content and network management software products; and
●
maintaining our customers’ digital marketing technology solutions by: providing content production and related services; creating additional software-based features and functionality; hosting the solutions; monitoring solution service levels; and responding to and/or managing remote or onsite field service maintenance, troubleshooting and support calls.
These activities generate revenue through: bundled-solution
sales; consulting services, experience design, content development and production, software development, engineering, implementation,
and field services; software license fees; and maintenance and support services related to our software, managed systems and solutions.
Recent Developments
COVID-19 Pandemic
In January 2020, an outbreak of a new strain of coronavirus,
COVID-19, was identified in Wuhan, China. Through the first quarter of 2020, the disease became widespread around the world, and on March
11, 2020, the World Health Organization declared a pandemic. Thereafter, state and local authorities in the United States and worldwide
have forced many businesses to temporarily reduce or cease operations to slow the spread of the COVID-19 pandemic.
As a result of the COVID-19 pandemic, we have experienced
rapid and immediate deterioration in our business in each of our key vertical markets. The elective and forced closures of, and implementation
of social distancing policies on, businesses across the United States has resulted in materially reduced demand for our services by our
customers, as our customers purchase our products and services to engage with their end customers in a physical space through digital
technology, particularly in our theater, sports arena and large entertainment markets. The reduced demand has resulted in customer orders
being delayed. These conditions have resulted in downward revisions of our internal forecasts on current and future projected earnings
and cash flows, resulting in a non-cash impairment loss of $10,646 recorded during the first quarter of 2020 and reduced liquidity
as described below.
While we have experienced an intense curtail in
current customer demand, our long-term outlook for the digital signage industry remains strong. We are seeing the digital signage industry
experiencing continued consolidation, and believe that those companies able to scale and enhance profitability will emerge as the enterprise-level
providers within our industry after the COVID-19 pandemic and consolidations.
Semiconductor Chip Shortage
The Company’s suppliers of digital displays,
the primary hardware component in the Company’s digital systems, have informed the Company that, due to semiconductor chip shortages
in the industry, such suppliers expect delays and potentially increased costs for the Company to obtain digital displays necessary to
fulfill and install the Company’s digital solutions. Historically, such digital displays have been readily available for purchase
and delivery, to be purchased by the Company from distributors from such distributor’s existing inventory. Such delays will likely
result in a longer sales cycles and prolonged periods in which the Company will be able to recognize revenues compared to historical time
periods. The increased costs for such displays may also reduce the margins in which the Company has received on account of the purchase
and installation of such displays as part the Company’s digital signage product offerings. Although we believe that such shortage
will be alleviated by the end of the calendar year, the Company is unable to confirm how long such delays may exist, the effect such delays
and increased demand may have on the cost to procure such digital screens, or the adverse impacts on our financial results.
23
Safe Space Solutions
On April 28, 2020, we announced the joint launch
of an AI-integrated non-contact temperature inspection kiosk known as the Thermal Mirror with our partner, InReality, LLC (“InReality”),
for use by businesses as COVID-19 related workplace restrictions are reduced or eliminated. Although we have experience in providing customers
digital integration solutions, our launch of the Thermal Mirror involves the development, marketing and sale of a new product to new customers
involving a joint effort with InReality. The product also uses hardware and technologies that have not been used with our other customers.
Throughout the course of the remainder of 2020 and thus far through 2021, the Company and InReality have continued to develop incremental
use cases and have launched a suite of Safe Space Solutions products addressing this market, each of which operate consistently with our
primary business model in that they represent a sale of hardware and a SaaS-based subscription license services contract. During the three
and six months ended June 30, 2021, the Company generated revenue of $419 and $1,438, respectively, from our Safe Space Solutions products
and services (inclusive of the portion of revenue recognized during the three and six months ended June 30, 2021 related to annual contracts
sold in prior periods). During the three and six months ended June 30, 2020, the Company generated revenue of $529 and $529, respectively,
from of our Safe Space Solutions products and services (inclusive of the portion of revenue recognized during the three and six months
ended June 30, 2020 related to annual contracts sold in prior periods).
Although these products and our launch have been
successful, the Company retains some level of risk related to the ultimate recovery of our initial investment into the inventory acquired
to launch and support these products.
Settlement of Seller Note
On May 13, 2021, the Company and Seller entered
into a settlement agreement wherein neither party admitted liability, and the Company agreed to pay, and Seller agreed to accept, $100
as settlement in full for the outstanding balance of principal and accrued interest under the Amended and Restated Seller Note and a mutual
release of all claims related to the Amended and Restated Seller Note and sale transaction under the Allure Purchase Agreement and all
related agreements. See Note 8 Loans Payable to the Condensed Consolidated Financial Statements for additional details with respect
to the transaction and related accounting.
Our Sources of Revenue
We primarily generate revenue through digital marketing
solution sales, which include system hardware, professional and implementation services, software design and development, software licensing,
deployment, and maintenance and support services.
24
We currently market and sell our technology and
solutions primarily through our sales and business development personnel, but we also utilize agents, strategic partners, and lead generators
who provide us with access to additional sales, business development and licensing opportunities.
Our Expenses
Our expenses are primarily comprised of three categories:
sales and marketing, research and development, and general and administrative. Sales and marketing expenses include salaries and benefits
for our sales, business development, solution management and marketing personnel, and commissions paid on sales. This category also includes
amounts spent on marketing networking events, promotional materials, hardware and software to prospective new customers, including those
expenses incurred in trade shows and product demonstrations, and other related expenses. Our research and development expenses represent
the salaries and benefits of those individuals who develop and maintain our proprietary software platforms and other software applications
we design and sell to our customers. Our general and administrative expenses consist of corporate overhead, including administrative salaries,
real property lease payments, salaries and benefits for our corporate officers and other expenses such as legal and accounting fees.
Critical Accounting Policies and Estimates
The Company’s significant accounting policies
are described in Note 2 Summary of Significant Accounting Policies of the Company’s Condensed Consolidated Financial Statements
included elsewhere in this filing. The Company’s Condensed Consolidated Financial Statements are prepared in conformity with accounting
principles generally accepted in the United States. Certain accounting policies involve significant judgments, assumptions, and estimates
by management that could have a material impact on the carrying value of certain assets and liabilities and disclosure of contingent assets
and liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenue and expenses during
the reporting period. Our actual results could differ from those estimates.
Results of Operations
Note: All dollar amounts reported in Results
of Operations are in thousands, except per-share information.
Three Months Ended June 30, 2021 Compared to Three Months Ended
June 30, 2020
The tables presented below compare our results
of operations and present the results for each period and the change in those results from one period to another in both dollars and percentage
change.
For the three months
ended June 30,
Change
2021
2020
%
Sales
$ 3,277
$ 3,656
$ (379 )
-10 %
Cost of sales
1,402
1,839
(437 )
-24 %
Gross profit
1,875
1,817
58
3 %
Sales and marketing expenses
169
371
(202 )
-54 %
Research and development expenses
58
245
(187 )
-76 %
General and administrative expenses
1,666
1,960
(294 )
-15 %
Bad debt expense
49
505
(456 )
-90 %
Depreciation and amortization expense
344
380
(36 )
-9 %
Total operating expenses
2,286
3,461
(1,175 )
-34 %
Operating (loss)
(411 )
(1,644 )
1,233
-75 %
Other income/(expenses):
Interest expense
(182 )
(260 )
78
-30 %
Change in fair value of Convertible Loan
-
(551 )
551
-100 %
Gain on settlement of debt
1,628
1
1,627
162,700 %
Other income/(expense)
(3 )
(1 )
(2 )
200 %
Total other income/(expense)
1,443
(811 )
2,254
278 %
Net income/(loss) before income taxes
1,032
(2,455 )
3,487
-142 %
Provision from income taxes
(7 )
(4 )
(3 )
75 %
Net income/(loss)
$ 1,025
$ (2,459 )
3,484
-142 %
25
Sales
Sales decreased by $379, or 10%, during the three months
ended June 30, 2021 as compared to the same period in 2020 primarily driven by a reduction of $305 in hardware sales resulting from limited
supply chain availability of semiconductor chips delaying the delivery of digital displays and media players to the Company. The supply
disruption for digital displays prevented the Company from delivery of hardware and execution of installation activities during the quarter.
As of June 30, 2021, the Company had customer purchase orders for equipment and installation activities in excess of $1,800 which were
delayed as a result of product availability. The Company expects to experience continued disruptions and delays related to fulfillment
of inventory purchases from vendors throughout the remainder of 2021, which may impact our results for the remainder of 2021. We expect
a full recovery in the timely availability of equipment during the first half of 2022. During the three months ended June 30, 2021 and
2020, of our Safe Space Solutions products and services (inclusive of the portion of revenue recognized during the three months ended
June 30, 2021 related to annual contracts sold in prior periods), were $419 and $529, respectively.
Gross Profit
Gross profit increased $58, or 3% during the three
months ended June 30, 2021 as compared to the same period in 2020 driven by the decrease in sales but offset by an increase in gross profit
margin. Gross profit margin increased to 57.2% in 2021 from 49.7% during the same period in 2020. The increase in gross profit margin
is the result of a decrease in hardware revenue as a percentage of total revenue, which generates lower gross profit than services revenue.
High gross profit margin from services revenues were driven by headcount reductions in personnel servicing customers as a result of cost
reductions executed throughout 2020.
Sales and Marketing
Expenses
Sales and marketing expenses generally include
the salaries, taxes, and benefits of our sales and marketing personnel, as well as trade show activities, travel, and other related sales
and marketing costs. Sales and marketing expenses decreased by $202, or 54%, in 2021 compared to 2020. The decrease was driven by $182
of Employee Retention Credits related to the retention and payment of salaries to sales personnel throughout 2020 and the six months ended
June 30, 2021. The remaining reduction was the result of reduced personnel costs, combined with reduced spend on trade show activity and
related travel costs following the cancellation of several key industry events as a result of the COVID-19 pandemic. We anticipate our
sales personnel will maintain a reduced level of travel costs as compared to 2019 during the extended COVID-19 pandemic period and utilize
virtual meeting technology more commonly moving forward, but that these costs will increase as compared to 2020 during the second half
of 2021.
Research and Development
Expenses
Research and development expenses generally include
personnel and development tools costs associated with the continued development of the Company’s content management systems and
other related application development. Research and development decreased by $187, or 76%, in 2021 compared to 2020. The decrease was
driven by $147 of Employee Retention Credits related to the retention and payment of salaries to sales personnel throughout 2020 and the
three months ended June 30, 2021. The remaining reduction was the result of reduced personnel costs.
General and Administrative
Expenses
Total general and administrative expenses decreased
by $294, or 15%, in 2021 compared to 2020. The decrease was driven by $508 of Employee Retention Credits related to the retention and
payment of salaries to sales personnel throughout 2020 and the six months ended June 30, 2021. Excluding the consideration of those tax
credits recorded in the period, total general and administrative expenses increased $214, or 11%, during the six months ended June 30,
2021 as compared to the same period in 2020 driven primarily by an increase of $237 in non-cash stock compensation expenses from employee
stock option awards with time and performance-based vesting.
26
Bad Debt
Expenses related to the Company’s allowance for
bad debts decreased by $456, or 90%, in 2021 compared to 2020. The 2020 increase was the result of recording a reserve of $502 related
to a customer bankruptcy filing during the three months ended June 30, 2020. The Company ultimately recovered $555 from this customer
during 2021.
Depreciation and Amortization
Expenses
Depreciation and amortization expenses decreased
by $36, or 9%, in 2021 compared to 2020. This decrease was the result of a trade name asset becoming fully amortized during 2020, while
no amortization was recorded during the three months ended June 30, 2021.
Interest Expense; Change
in fair value of Convertible Loan
See Note 8 Loans Payable to the Condensed Consolidated
Financial Statements for a discussion of the Company’s debt and related interest expense obligations.
As of June 30, 2021 and 2020, we updated our fair value
analysis of the Convertible Loan, resulting in recognition of a $0 and $551 loss during the three months ended June 30, 2021 and 2020,
respectively.
Gain on Settlement of Debt
On May 13, 2021, the Company and Seller entered into
a settlement agreement wherein neither party admitted liability, and the Company agreed to pay, and Seller agreed to accept, $100 as settlement
in full for the outstanding balance of principal and accrued interest under the Amended and Restated Seller Note and a mutual release
of all claims related to the Amended and Restated Seller Note and sale transaction under the Allure Purchase Agreement and all related
agreements.
As a result of this settlement, the full principal
amount of the Amended and Restated Seller Note and the accrued interest have been eliminated, resulting in a gain in the Condensed Consolidated
Financial statements of $1,624, representing $1,538 related to the Amended and Restated Seller Note and $86 of related interest thereon,
during the three months ended June 30, 2021
Six Months Ended June 30, 2021 Compared to Six Months Ended June 30,
2020
The tables presented below compare our results of operations
and present the results for each period and the change in those results from one period to another in both dollars and percentage change.
For the six months
ended June 30,
Change
2021
2020
%
Sales
$ 8,281
$ 7,360
$ 921
13 %
Cost of sales
4,172
3,936
236
6 %
Gross profit
4,109
3,424
685
20 %
Sales and marketing expenses
504
798
(294 )
-37 %
Research and development expenses
229
558
(329 )
-59 %
General and administrative expenses
3,775
4,473
(698 )
-16 %
Bad debt expense/(recovery)
(463 )
848
(1,311 )
-155 %
Depreciation and amortization expense
688
746
(58 )
-8 %
Goodwill impairment
-
10,646
(10,646 )
-100 %
Total operating expenses
4,733
18,069
(13,336 )
-74 %
Operating (loss)
(624 )
(14,645 )
14,021
-96 %
Other income/(expenses):
Interest expense
(431 )
(487 )
56
-11 %
Change in fair value of Convertible Loan
166
(702 )
868
-124 %
Gain on settlement of debt
3,193
41
3,152
7,688 %
Other income/(expense)
1
-
1
100 %
Total other income/(expense)
2,929
(1,148 )
4,077
-355 %
Net income/(loss) before income taxes
2,305
(15,793 )
18,098
-115 %
Provision from income taxes
(8 )
151
(159 )
-105 %
Net income/(loss)
$ 2,297
$ (15,642 )
17,939
-115 %
27
Sales
Sales increased by $921, or 13%, in the six months
ended June 30, 2021 as compared to the same period in 2020 driven by sales of $1,438 during the six months ended June 30, 2021 of our
Safe Space Solutions products and services (inclusive of the portion of revenue recognized during the six months ended June 30, 2021 related
to annual contracts sold in prior periods), which launched in April 2020. Safe Space Solutions products had no sales in the three months
ended March 31, 2020 and $529 during the three months ended June 30, 2020. The increase in sales during the period were constrained from
further growth due to limited supply chain availability of semiconductor chips delaying the delivery of digital displays and media players
to the Company. The supply disruption for digital displays prevented the Company from delivery of hardware and execution of installation
activities during the quarter. As of June 30, 2021, the Company had customer purchase orders for equipment and installation activities
in excess of $1,800 which were delayed as a result of product availability. The Company expects to experience continued disruptions and
delays related to fulfillment of inventory purchases from vendors throughout the remainder of 2021, which may impact our results for the
remainder of 2021. We expect a full recovery in the timely availability of equipment during the first half of 2022.
Gross Profit
Gross profit increased $685, or 20%, during the
six months ended June 30, 2021 as compared to the same period in 2020, driven by both an increase in sales, which contributed $428 of
incremental gross profit on a constant gross profit margin basis, and an increase in gross profit margin, which contributed $257 of incremental
gross profit. Gross profit margin increased to 49.6% from 46.5% driven primarily by increased hardware margins of 32.3% in the six months
ended June 30, 2021 as compared to 23.2% for the comparable period in 2020. The increases in hardware margin in the current year were
driven by increased purchasing power with distributors as our purchases of digital displays have increased, driving a total increase in
hardware revenue of $1,144, or 39%.
Sales and Marketing Expenses
Sales and marketing expenses generally include
the salaries, taxes, and benefits of our sales and marketing personnel, as well as trade show activities, travel, and other related sales
and marketing costs. Sales and marketing expenses decreased by $294, or 37%, in 2021 compared to 2020. The decrease was driven by $182
of Employee Retention Credits related to the retention and payment of salaries to sales personnel throughout 2020 and the six months ended
June 30, 2021. The remaining reduction was the result of reduced personnel costs, combined with reduced spend on trade show activity and
related travel costs following the cancellation of several key industry events as a result of the COVID-19 pandemic. We anticipate our
sales personnel will maintain a reduced level of travel costs as compared to 2019 during the extended COVID-19 pandemic period and utilize
virtual meeting technology more commonly moving forward, but that these costs will increase as compared to 2020 during the second half
of 2021.
Research and Development
Expenses
Research and development expenses generally include
personnel and development tools costs associated with the continued development of the Company’s content management systems and
other related application development. Research and development decreased by $329, or 59%, in 2021 compared to 2020. The decrease was
driven by $147 of Employee Retention Credits related to the retention and payment of salaries to sales personnel throughout 2020 and the
six months ended June 30, 2021. The remaining reduction was the result of reduced personnel costs following the reduction of personnel
and salary reductions implemented throughout 2020.
28
General and Administrative
Expenses
Total general and administrative expenses decreased
by $698, or 16%, in 2021 compared to 2020. The decrease was driven by $508 of Employee Retention Credits related to the retention and
payment of salaries to sales personnel throughout 2020 and the six months ended June 30, 2021. Excluding the consideration of those Employee
Retention Credits recorded in the period, total general and administrative expenses decreased $190, or 4%, during the six months ended
June 30, 2021 as compared to the same period in 2020 because of reductions of (a) $335 in personnel costs, including salaries, benefits,
and travel-related expenses, (b) $209 in rent expense following closure, downsizing, or restructuring of four leases during 2020, and
(c) reductions in legal expenses of $152 following settlement of the Amended and Restated Seller Note, partially offset by an increase
in stock compensation amortization expense of $726 related to incremental employee and directors’ awards granted during 2020 which
are being amortized over a nineteen (19) month remaining vesting period based on the grant date fair value calculated using the Black
Scholes method. Personnel costs were reduced following completion of a reduction-in-force and salary reductions for remaining personnel
in March 2020.
Bad Debt
Expenses related to the Company’s allowance
for bad debts decreased by $1,311, or 155%, for the six months ended June 30, 2021 compared to 2020. This decrease was primarily driven
by a cash recovery of $555 related to a customer bankruptcy for which the Company previously recorded a reserve during the three months
ended June 30, 2020.
Goodwill impairment
See Note 7 Intangible Assets, Including Goodwill
to the Condensed Consolidated Financial Statements for a discussion of the Company’s interim impairment test and the non-cash
impairment charge recorded.
Depreciation and Amortization
Expenses
Depreciation and amortization expenses decreased
by $58, or 8%, in 2021 compared to 2020. This decrease was the result of a trade name asset becoming fully amortized during 2020, while
no amortization was recorded during the six months ended June 30, 2021.
Interest Expense; Change
in fair value of Convertible Loan
See Note 8 Loans Payable to the Condensed Consolidated
Financial Statements for a discussion of the Company’s debt and related interest expense obligations.
As of June 30, 2021 and 2020, we updated our fair value
analysis of the Convertible Loan, resulting in recognition of a $0 and $702 loss during the six months ended June 30, 2021 and 2020, respectively.
Gain on Settlement of Debt
On January 11, 2021, the
Company received a notice from Old National Bank regarding forgiveness of the loan in the principal amount of $1,552 (the “PPP Loan”)
that was made pursuant to the Small Business Administration Paycheck Protection Program under the Coronavirus Aid, Relief and Economic
Security Act of 2020. According to such notice, the full principal amount of the PPP Loan and the accrued interest have been forgiven,
resulting in a gain of $1,552 during the three months ended March 31, 2021.
On May 13, 2021, the Company and Seller entered
into a settlement agreement wherein neither party admitted liability, and the Company agreed to pay, and Seller agreed to accept, $100
as settlement in full for the outstanding balance of principal and accrued interest under the Amended and Restated Seller Note and a mutual
release of all claims related to the Amended and Restated Seller Note and sale transaction under the Allure Purchase Agreement and all
related agreements.
As a result of this settlement, the full principal
amount of the Amended and Restated Seller Note and the accrued interest have been eliminated, resulting in a gain in the Condensed Consolidated
Financial statements of $1,624, representing $1,538 related to the Amended and Restated Seller Note and $86 of related interest thereon,
during the three months ended June 30, 2021.
29
Summary Unaudited Quarterly Financial Information
The following represents unaudited financial information
derived from the Company’s quarterly financial statements:
Quarters Ended
Quarters ended
June 30,
2021
March 31,
2021
December 31,
2020
September 30,
2020
June 30,
2020
Net sales
$ 3,277
$ 5,004
$ 4,990
$ 5,107
$ 3,656
Cost of sales
1,402
2,770
2,737
2,663
1,839
Gross profit
1,875
2,234
2,253
2,444
1,817
Operating expenses, excluding depreciation and amortization
1,942
2,103
2,886
2,489
3,081
Depreciation/amortization
344
344
351
377
380
Operating income (loss)
(411 )
(213 )
(1,002 )
(422 )
(1,644 )
Other expenses/(income)
1,443
(1,486 )
(379 )
164
811
Income tax expense/(benefit)
7
1
(6 )
(1 )
4
Net income (loss)
1,025
$ 1,272
$ (617 )
$ (585 )
(2,459 )
Supplemental Operating Results on a Non-GAAP Basis
The following non-GAAP data, which adjusts for
the categories of expenses described below, is a non-GAAP financial measure. Our management believes that this non-GAAP financial measure
is useful information for investors, shareholders and other stakeholders of the Company in evaluating our results of operations on an
ongoing basis. We believe that earnings before interest, taxes, depreciation, and amortization (“EBITDA”) is a performance
measure and not a liquidity measure, and therefore a reconciliation between net loss/income and EBITDA and Adjusted EBITDA, which is calculated
by removing the impact of non-recurring and primarily non-cash transactions from EBITDA, has been provided. Neither EBITDA nor Adjusted
EBITDA should be considered as an alternative to net loss/income as an indicator of performance, or as an alternative to cash flows from
operating activities as an indicator of cash flows, in each case as determined in accordance with GAAP, or as a measure of liquidity.
In addition, neither EBITDA nor Adjusted EBITDA takes into account changes in certain assets and liabilities as well as interest and income
taxes that can affect cash flows. We do not intend the presentation of these non-GAAP measures to be considered in isolation or as a substitute
for results prepared in accordance with GAAP. These non-GAAP measures should be read only in conjunction with our consolidated financial
statements prepared in accordance with GAAP.
Quarters Ended
June 30,
March 31,
December 31,
September 30,
June 30,
Quarters ended
2021
2021
2020
2020
2020
GAAP net income (loss)
$ 1,025
$ 1,272
$ (617 )
$ (585 )
$ (2,459 )
Interest expense:
Amortization of debt discount
29
72
85
85
84
Other interest, net
153
177
186
179
176
Depreciation/amortization:
Amortization of intangible assets
139
140
139
161
158
Amortization of finance lease assets
-
4
3
5
5
Amortization of share-based awards
329
512
250
248
100
Depreciation of property, equipment & software
205
200
209
212
216
Income tax expense/(benefit)
7
1
(6 )
(1 )
4
EBITDA
$ 1,887
2,378
249
$ 304
$ (1,716 )
Adjustments
Change in fair value of Special Loan
-
(166 )
(609 )
-
551
Gain on settlement of obligations
(1,628 )
(1,565 )
(54 )
(114 )
(1 )
Loss on disposal of assets
-
-
-
13
-
Loss on lease termination
-
-
18
-
-
Stock-based compensation – Director grants
27
27
27
25
19
Adjusted EBITDA
$ 286
674
(369 )
$ 228
$ (1,147 )
Liquidity and Capital Resources
See Note 1 Nature of Organization and Operations
to the accompanying Condensed Consolidated Financial Statements for a detailed discussion of liquidity and financial resources.
Operating Activities
The cash flows used in operating activities were
$363 and $2,915 for the six months ended June 30, 2021 2020, respectively. We produced net income during the six months ended June 30,
2021 of $2,297, which was primarily reduced via addback of the gain on forgiveness of the Company’s PPP Loan in the amount of $1,552
and gain on the settlement of obligations in the amount of $1,624, representing $1,538 related to the Seller Note and $86 of related interest
thereon, during the three months ended June 30, 2021.
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Investing Activities
Net cash used in investing activities during the
six months ended June 30, 2021 was $204 compared to $408 during the same period in 2020. The use of cash in both periods represents payments
made for capital assets, primarily related to the capitalization of both internal and external software development. We currently do not
have any material commitments for capital expenditures as of June 30, 2021; however, we anticipate an increase in our capital expenditures
of approximately $900 in excess of our historical trends throughout the balance of 2021 to maintain and enhance the software platform
for our customers and to enhance revenue generating activities through the platform.
Financing Activities
Net cash provided by financing activities during
the six months ended June, 2021 and 2020 were $1,745 and $1,659, respectively. On February 18, 2021, the Company entered into a securities
purchase agreement with an institutional investor for the issuance and sale of the Company’s common stock. The net proceeds from
the Offering after paying estimated offering expenses were approximately $1,849. These proceeds were partially offset by the settlement
payment of $100 on the Seller Note. The 2020 proceeds were driven by the Company’s receipt of a $1,552 Paycheck Protection Program
loan and the exercise of 27,600 warrants during the three months ended June 30, 2020.
On March 7, 2021, the Company refinanced its current
debt facilities with Slipstream Communications, LLC (“Slipstream”), pursuant to an Amended and Restated Credit and Security
Agreement (the “Credit Agreement”). The debt facilities continue to be fully secured by all assets of the Company. The maturity
date (“Maturity Date”) on the outstanding debt and new debt was extended to March 31, 2023. The Credit Agreement (i) provides
$1,000 of availability under a line of credit (the “Line of Credit”), (ii) consolidates our existing term and revolving line
of credit facilities into a new term loan (the “New Term Loan”) having an aggregate principal balance of approximately $4,550
(including a 3.0% issuance fee capitalized into the principal balance), (iii) increases the outstanding special convertible term loan
(the “Convertible Loan”) to approximately $2,280 (including a 3.0% issuance fee capitalized into the principal balance), and
(iv) extinguishes the outstanding obligations owed with respect to a $264 existing disbursed escrow loan in exchange for shares of the
Company’s common stock (the “Disbursed Escrow Conversion Shares”), valued at $2.718 per share (the trailing 10-day VWAP
as reported on the Nasdaq Capital Market as of the date of execution of the Credit Agreement). The Line of Credit and Convertible Loan
accrue interest at 10% per year, and the New Term Loan accrues interest at 8% per year.
The New Term Loan requires no principal payments
until the Maturity Date, and interest payments are payable on the first day of each month until the Maturity Date. All interest payments
owed prior to October 1, 2021 are payable as PIK payments, or increases to the principal balance of the New Term Loan only.
The Line of Credit and Convertible Loan require
payments of accrued interest payable on the first day of each month through April 1, 2022. All such interest payments made prior to October
1, 2021 are payable as PIK payments, or increases to the principal balances under the Line of Credit and Convertible Loan only. No principal
payments are owed under the Line of Credit or Convertible Loan until April 1, 2022, at which time all principal and interest on each of
the Line of Credit and Convertible Loan will be paid in monthly installments until the Maturity Date to fully amortize outstanding principal
by the Maturity Date.
All payments of interest (other than PIK payments)
and principal on the Line of Credit and Convertible Loan may be paid, in the Company’s sole discretion, in shares of the Company’s
Common Stock (the “Payment Shares,” and together with the Disbursed Escrow Conversion Shares, the “Shares”). The
Payment Shares will be valued on a per-Share basis at 70% of the VWAP of the Company’s shares of common stock as reported on the
Nasdaq Capital Market for the 10 trading days immediately prior to the date such payment is due; provided that the Payment Shares shall
not be valued below $0.50 per Share (the “Share Price”).
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The Credit Agreement limits the Company’s
ability to issue Shares as follows (the “Exchange Limitations”): (1) The total number of Shares that may be issued under the
Credit Agreement will be limited to 19.99% of the Company’s outstanding shares of common stock on the date the Credit Agreement
is signed (the “Exchange Cap”), unless stockholder approval is obtained to issue shares in excess of the Exchange Cap; (2)
if Slipstream and its affiliates (the “Slipstream Group”) beneficially own the largest ownership position of shares of Company
common stock immediately prior to the proposed issuance of Payment Shares and such shares are less than 19.99% of the then-issued and
outstanding shares of Company common stock, the issuance of such Payment Shares will not cause the Slipstream Group to beneficially own
in excess of 19.99% of the issued and outstanding shares of Company common stock after such issuance unless stockholder approval is obtained
for ownership in excess of 19.99%; and (3) if the Slipstream Group does not beneficially own the largest ownership position of shares
of Company common stock immediately prior to the proposed issuance of Payment Shares, the Company may not issue Payment Shares to the
extent that such issuance would result in Slipstream Group beneficially owning more than 19.99% of the then issued and outstanding shares
of Company common stock unless (A) such ownership would not be the largest ownership position in the Company, or (B) stockholder approval
is obtained for ownership in excess of 19.99%. On May 17, 2021, the Company’s stockholders approved the issuance of Shares
in excess of the Exchange Limitations.
Off-Balance Sheet Arrangements
During the three and six months ended June 30, 2021,
we did not engage in any off-balance sheet arrangements set forth in Item 303(a)(4) of Regulation S-K.
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