Item 7. Management’s Discussion and Analysis
ITEM
7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION
Except
for the historical information, the following discussion contains forward-looking statements that are subject to risks and uncertainties.
We caution you not to put undue reliance on any forward-looking statements, which speak only as of the date of this report. Our actual
results or actions may differ materially from these forward-looking statements for many reasons, including the risks described in “Risk
Factors” and elsewhere in this annual report. Our discussion and analysis of our financial condition and results of operations
should be read in conjunction with the financial statements and related notes and with the understanding that our actual future results
may be materially different from what we currently expect.
Introduction
Based
on our diversified expertise in manufacturing, marketing, distribution, and technology services in a wide variety of consumer products,
including tobacco products, medical devices, and beverages, around the world, we have an innovative and consumer-focused approach to
brand portfolio management, resting on a strong understanding of consumers domestically, and we have established a footprint in more
than 50 key, international markets.
During
the year ended December 31, 2024, our business activities generated revenue of $1,296,796. In 2020, we completed phase one and two of
our development of all HUSTLER®-branded products, related to our 2019 five-year manufacturing and distribution agreement with an
unrelated party to manufacture, distribute, and sell condoms, electronic tobacco products, cigars, energy drinks, water beverages, and
related merchandise, all using the HUSTLER® brand name.
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Going
Concern
We
have suffered substantial losses. The future of our company is dependent upon our ability to continue to generate revenues sufficient
to offset operating costs or recover start-up costs under our GloBrands-HUSTLER® Exclusive Manufacturing and Distribution Agreement
signed in December 2019. Management intends to seek additional capital through a private placement or public offering of its common stock,
if necessary. Our auditors have expressed a going concern in their opinion, which raises substantial doubts about our ability to continue
as a going concern.
Results
of Operations
Comparison
of Years Ended December 31, 2024 and 2023
Sales
and Cost of Sales
We
had revenues of $1,296,796 and $1,616,148 during the years ended December 31, 2024 and 2023, respectively, a decrease of $319,352 or
19.8%. We had cost of sales of $458,158 and $609,651, respectively, for gross profit of $838,638 and $1,006,497, respectively. Revenues
are derived from the design, manufacture, and delivery of certain licensed products in accordance with our GloBrands-HUSTLER® distribution
agreement. We had higher revenue in the prior period due to additional income from the licensing of novelties in an international territory.
Operating
Expenses
During
the year ended December 31, 2024 and 2023, employee costs were $515,807 and $511,519 respectively, an increase of only $4,288 or 0.8%.
During
the year ended December 31, 2024 and 2023, selling, general, and administrative expenses were $873,570 and $509,895, respectively, an
increase of $363,675 or 71.3%. The increase in operating expenses year over year is the result of additional marketing expense to launch product on detail chains.
Other
Income and Expense
For
the year ended December 31, 2024, we had total other expense of $1,996,615. This consisted of $790,589 of interest expense, an
impairment loss on out investment of $52,000 and a loss of $1,161,498 on derivative valuation. We also had other income of $250 and
a gain on the disposal of property of $7,222.
For
the year ended December 31, 2023, we had total other expense of $536,782. This consisted of interest expense of $768,899, a loss on the
fair value of derivative liabilities of $292,100, a gain on settlement of debt of $194,709, a gain on forgiveness of debt of $328,384
and other income of $1,124.
As
a result of the foregoing, we had a net loss from continuing operations of $2,547,354 as compared to $551,699 in the prior year.
For
the year ended December 31, 2024, we recognized a loss from discontinued operations of $153,886 due to interest expense.
For
the year ended December 31, 2023, we recognized a gain from discontinued operations of $20,831,526 due to the extinguishment of time
barred debt.
Liquidity
and Capital Resources
We
have had a history of losses from operations, as our expenses have been greater than our revenue. Our accumulated deficit is approximately
$61.6 million at December 31, 2024.
Operating
Activities
During
the year ended December 31, 2024, operations used $46,354 of net cash, comprised of a loss from discontinued operations of $153,886, noncash
items totaling $1,310,404 consisting primarily of losses recognized from the changes in fair values of derivative liabilities and debt
discount amortization. Changes in working capital totaled $1,122,020
During
the year ended December 31, 2023, operations used $72,607 of net cash, comprised of a loss from continuing operations of $551,699, noncash
items totaling $20,948,388 consisting primarily of losses recognized from the changes in fair values of derivative liabilities, debt
discount amortization and a gain of $20,831,526 from discontinued operations. Changes in working capital totaled $587,421.
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During the year ended December 31, 2024, we were provided with $15,400 of net cash from the sale of an automobile.
During
the year ended December 31, 2024, we were provided $30,954 of net cash in financing activities mainly comprised of repayments
on related-party loans that totaled $61,336 and proceeds from related-party loans of $61,906.
During
the year ended December 31, 2023, we were provided approximately $63,000 of net cash in financing activities mainly comprised of repayments
on related-party loans that totaled $47,478 and proceeds from related-party loans of $114,600.
Our
Capital Resources and Anticipated Requirements
Our
monthly operating costs are approximately $35,000 per month, excluding approximately $50,000 of accruing interest expense and capital
expenditures. We continue to focus on generating revenue and reducing our monthly business expenses through cost reductions and operational
streamlining. We have only recently begun to generate enough cash to sustain our day-to-day operations, and we expect to access external
capital resources in the future to fund any new projects we may undertake. We cannot assure that we will be successful in obtaining such
capital.
If
we seek infusions of capital from investors, it is unlikely that we will be able to obtain additional debt financing. If we did incur
additional debt, we would be required to devote additional cash flow to servicing the debt and securing the debt with assets.
Our
issuance of additional shares for equity or for conversion of debt could dilute the value of our common stock and existing stockholders’
positions.
Convertible
Debentures and Notes Payable
We
currently have an outstanding amended, restated, and consolidated secured convertible debenture with Tekfine, LLC, an unrelated entity,
with a maturity date of April 30, 2027, to the extent not previously converted. The amended debenture has a total outstanding principal
balance of $2.4 million, with accrued interest of $2 million as of December 31, 2024. We also have four additional convertible debentures
with Tekfine with maturity dates ranging from February 28, 2022, until May 30, 2022, totaling $275,000, unless earlier converted. The
convertible debentures and accrued interest are convertible into shares of our common stock at the lower of $100 or $0.10 (depending
on the instrument) or the lowest bid price for the 20 trading days prior to conversion.
We
have received advances from related parties totaling $61,906 and $114,600 during the years ended December 31, 2024 and 2023, respectively,
as well as making repayments on related-party loans of $61,336 and $47,478 during the years ended December 31, 2024 and 2023, respectively.
Critical
Accounting Policies
The Company considers its accounting for the fair value of financial instruments, revenue recognition, accounts receivable, allowance
for doubtful accounts and inventory among its critical accounting policies. The Company maintains an allowance for doubtful accounts to
reflect management’s estimate of the amount of receivables that will not be collected. This estimate is considered a critical accounting
estimate due to the subjectivity involved in evaluating the collectability of accounts receivable. The fair value measurement of derivative
instruments is also one of our critical accounting estimates due to the complexity and subjectivity involved. These estimates often require
the use of valuation models that rely on unobservable inputs. Refer to Note 2 of our financial statements contained elsewhere in this
Form 10-K for a more detail description of each, and a summary of all our critical accounting policies and recently adopted and issued
accounting standards.
ITEM
7a. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We
are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information
under this item.
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