Item 7. Management’s Discussion and Analysis
ITEM
7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION
Except
for the historical information, the following discussion contains forward-looking statements that are subject to risks and uncertainties.
We caution you not to put undue reliance on any forward-looking statements, which speak only as of the date of this report. Our actual
results or actions may differ materially from these forward-looking statements for many reasons, including the risks described in “Risk
Factors” and elsewhere in this annual report. Our discussion and analysis of our financial condition and results of operations
should be read in conjunction with the financial statements and related notes and with the understanding that our actual future results
may be materially different from what we currently expect.
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Introduction
Based
on our diversified expertise in manufacturing, marketing, distribution, and technology services in a wide variety of consumer products,
including tobacco products, medical devices, and beverages, around the world, we have an innovative and consumer-focused approach to
brand portfolio management, resting on a strong understanding of consumers domestically, and we have established a footprint in more
than 50 key, international markets.
During
the year ended December 31, 2023, our business activities generated revenue of $1,616,148. In 2020, we completed phase one and two of
our development of all HUSTLER®-branded products, related to our 2019 five-year manufacturing and distribution agreement with an
unrelated party to manufacture, distribute, and sell condoms, electronic tobacco products, cigars, energy drinks, water beverages, and
related merchandise, all using the HUSTLER® brand name.
Going
Concern
We have suffered substantial losses. The future of
our company is dependent upon our ability to continue to generate revenues sufficient to offset operating costs or recover start-up costs
under our GloBrands-HUSTLER® Exclusive Manufacturing and Distribution Agreement signed in December 2019. Management intends to seek
additional capital through a private placement or public offering of its common stock, if necessary. Our auditors have expressed a going
concern in their opinion, which raises substantial doubts about our ability to continue as a going concern.
Results
of Operations
Comparison
of Years Ended December 31, 2023 and 2022
Sales
and Cost of Sales
We had revenues of $1,616,148 and $1,719,358 during
the years ended December 31, 2023 and 2022, respectively, a decrease of $103,210 or 6%. We had cost of sales of $609,651 and $696,548,
respectively, for gross profit of $1,006,497 and $1,022,810, respectively. Revenues are derived from the design, manufacture, and delivery
of certain licensed products in accordance with our GloBrands-HUSTLER® distribution agreement. The increase in revenue in the current
period is due to a decrease in the sale of Vape products in California due to their ban on flavored tobacco.
Operating
Expenses
During the year ended December 31, 2023, selling,
general, and administrative expenses and employee costs were approximately $1,021,000, as compared to approximately $1,545,000 for the
same period in 2022, a decrease of $524,000 or 34%. Selling, general, and administrative expenses were $509,895 and $1,004,003, respectively,
a decrease of $494,108 or 49.2%. The decrease in operating expenses period over period is the result of focusing on products with less
marketing spending demands and spending less on marketing consultants.
Other
Income and Expense
For the year ended December 31, 2023, we had total
other expense of $536,782. This consisted of interest expense of $768,899, a loss on the fair value of derivative liabilities of $292,100
a gain on settlement of debt of $194,709, a gain on forgiveness of debt of $328,384 and other income of $1,124.
Other
income and expenses during the year ended December 31, 2022, consisted of interest expense of $709,414 and a loss on the fair value of
derivative liabilities of approximately $66,040.
As a result of the foregoing, we had a net loss from
continuing operations of $551,699 as compared to $1,297,737 in the prior year.
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For the year ended December 31, 2023, we recognized a gain from discontinued
operations of $20,831,526 due to the extinguishment of time barred debt.
For
the year ended December 31, 2022, we recognized a loss from discontinued operations of $153,466.
Liquidity
and Capital Resources
We
have had a history of losses from operations, as our expenses have been greater than our revenue. Our accumulated deficit is approximately
$59 million at December 31, 2023.
Operating
Activities
During the year ended December 31, 2023, operations
used $72,607 of net cash, comprised of a loss from continuing operations of $551,699, noncash items totaling $20,948,388 consisting primarily
of losses recognized from the changes in fair values of derivative liabilities, debt discount amortization and a gain of $20,831,526 from
discontinued operations. Changes in working capital totaled $587,421. During the year ended December 31, 2022, operations generated $159,304
of net cash, comprised of a loss from continuing operations of $1,502,091, noncash items totaling $337,367 consisting primarily of losses
recognized from the changes in fair values of derivative liabilities, debt discount amortization and discontinued operations. Changes
in working capital totaled $1,273,140.
During
the year ended December 31, 2023, we were provided approximately $63,000 of net cash in financing activities mainly comprised of repayments on
related-party loans that totaled $47,478 and proceeds from related-party loans of $114,600. During the year ended December 31, 2022,
we used approximately $147,000 of net cash from financing activities mainly comprised of repayments on related-party loans
that totaled $155,000 and proceeds from related-party loans of $8,000.
Our
Capital Resources and Anticipated Requirements
Our
monthly operating costs are approximately $35,000 per month, excluding approximately $50,000 of accruing interest expense and capital
expenditures. We continue to focus on generating revenue and reducing our monthly business expenses through cost reductions and operational
streamlining. We have only recently begun to generate enough cash to sustain our day-to-day operations, and we expect to access external
capital resources in the future to fund any new projects we may undertake. We cannot assure that we will be successful in obtaining such
capital.
If
we seek infusions of capital from investors, it is unlikely that we will be able to obtain additional debt financing. If we did incur
additional debt, we would be required to devote additional cash flow to servicing the debt and securing the debt with assets.
Our
issuance of additional shares for equity or for conversion of debt could dilute the value of our common stock and existing stockholders’
positions.
Convertible
Debentures and Notes Payable
We
currently have an outstanding amended, restated, and consolidated secured convertible debenture with Tekfine, LLC, an unrelated entity,
with a maturity date of April 30, 2027, to the extent not previously converted. The amended debenture has a total outstanding principal
balance of $2.4 million, with accrued interest of $1.7 million as of December 31, 2022. We also have four additional convertible debentures
with Tekfine with maturity dates ranging from February 28, 2022, until May 30, 2022, totaling $275,000, unless earlier converted. The
convertible debentures and accrued interest are convertible into shares of our common stock at the lower of $100 or $0.10 (depending
on the instrument) or the lowest bid price for the 20 trading days prior to conversion.
We
have received advances from related parties totaling $114,600 and $8,137 during the years ended December 31, 2023 and 2022, respectively,
as well as making repayments on related-party loans of $47,478 and $154,832 during the years ended December 31, 2023 and 2022, respectively.
Critical
Accounting Policies
Refer
to Note 2 of our financial statements contained elsewhere in this Form 10-K for a summary of our critical accounting policies and recently
adopting and issued accounting standards.
ITEM
7a. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
We
are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information
under this item.
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