Item 7. Management’s Discussion and Analysis
Item
7.
Management’s
Discussion and Analysis of Financial Condition and Results of Operations.
You
should read the following discussion and analysis of our financial condition and results of operations together with our financial statements
and related notes appearing in this Annual Report. Some of the information contained in this discussion and analysis or set forth elsewhere
in this Annual Report, including information with respect to our plans and strategy for our business, includes forward-looking statements
that involve risks and uncertainties. As a result of many factors, our actual results could differ materially from the results described
in or implied by the forward-looking statements contained in the following discussion and analysis. Forward-looking statements represent
our management’s beliefs and assumptions only as of the date of this Annual Report. Actual future results may be materially different
from what we expect. We undertake no obligation to update such statements to reflect events that occur or circumstances that exist after
the date on which they are made, except as required by federal securities and any other applicable law.
The
management’s discussion and analysis of our financial condition and results of operations are based upon our audited financial
statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”).
Reserve
for Nomad Recall
On
December 22, 2022, the CPSC issued a recall notice for the Nomad tankless dive system, which is distributed by BLU3, Inc. As part of
the recall procedure, the CPSC has approved the Company’s proposed remedy for the recall and BLU3 will begin to receive units back
from consumers to repair affected Nomad units. Additionally, BLU3 will re-start its manufacturing process for the Nomad tankless dive
system utilizing the material and design changes approved during the recall process, and immediately re-establish the product in all
of its sales channels. The Company has set an allowance for expenses related to this recall of $160,500. As of December 31, 2024 the
company deemed that all units effected by the recall have been serviced or are no longer in service and has reduced the recall allowance
to $0.
18
Results
of Operations
Years
Ended December 31, 2024 and 2023
Overall,
our net revenues increased 7.88% in 2024 from 2023, which included a decrease of 29.8% in sales to related parties. Our cost of revenues
in 2024 was 58.4% of our total net revenues as compared to 72.2% in 2023. Included in our cost of revenues are royalty expenses we pay
to Robert Carmichael which decreased 10.6% in 2024 from 2023. We reported a gross profit margin of 41.6% in 2024 as compared to 27.8%
in 2023.
Net
Revenues
The
following tables provide net revenues, costs of revenues, and gross profit margins for our segments for 2024 and 2023.
Year Ended December 31,
2024
2023
% change
Legacy SSA Products
$ 1,897,358
$ 2,312,122
(17.9 )%
High Pressure Gas Systems
723,935
996,040
(27.3 )%
Ultra-Portable Tankless Dive Systems
2,466,550
1,904,687
29.5 %
Redundant Air Tank Systems
2,948,262
2,065,224
42.8 %
Guided Tour Retail
141,942
302,724
(53.1 ))%
Total revenue
$ 8,178,047
$ 7,580,798
7.88 %
Cost
of revenues as a percentage of net revenues
Year Ended December 31,
2024
2023
Legacy SSA Products
84.4 %
85.6 %
High Pressure Gas Systems
63.3 %
66.5 %
Ultra-Portable Tankless Dive Systems
67.8 %
72.6 %
Redundant Air Tank Systems
68.9 %
59.9 %
Guided Tour Retail
64.4 %
62.7 %
19
Gross
profit margins
Year Ended December 31,
2024
2023
Legacy SSA Products
15.6 %
14.4 %
High Pressure Gas Systems
36.7 %
33.5 %
Ultra-Portable Tankless Dive Systems
32.2 %
27.4 %
Redundant Air Tank Systems
31.1 %
40.1 %
Guided Tour Retail
35.6 %
37.3 %
Operating
Expenses
Operating
expenses, consisting of selling, general and administrative (“SG&A”) expenses and research and development costs, are
reported on a consolidated basis for our operating segments. Aggregate operating expenses increased 9.0% for the year ended December
31, 2024 as compared to the year ended December 31, 2023.
Selling,
General & Administrative Expenses (SG&A)
SG&A
increased 9.2% for the year ended December 31, 2024 as compared to the year ended December 31, 2023. SG&A during those years were
as follows:
Expense Item
2024
2023
% Change
Payroll
$ 1,887,910
$ 1,788,890
5.5 %
Non-Cash Stock based compensation – options
151,492
81,424
86.1 %
Professional Fees
204,829
269,621
(24.0 )%
Advertising
427,037
365,604
16.8 %
All Others
902,105
757,899
19.0 %
Total SG&A
$ 3,573,373
$ 3,263,439
9.7 %
20
Payroll
increased by 8.9% for the year ended December 31, 2024 as compared to the year ended December 31, 2023 The increase can be
attributed to a cost of living increase and year end bonuses. .
Non-Cash
Stock based compensation expenses increased 12.4% for the year ended December 31, 2024 as compared to the year ended December 31,
2023. The increase can be attributed to the vesting of incentive based options for the President of SSI.
Professional
fees, representing legal, accounting and other professional fees, which we paid in a combination of cash, common stock, or stock
options, decreased 24.0% for the year ended December 31, 2024 as compared to the year ended December 31, 2023. Accounting fees
increased 31.83% in 2024, due to a substantial increase in audit fees during the first three quarters of 2024, and legal fees
decreased by 23.0% due to fewer stock awards for legal fees in 2024.
Advertising
expense increased 16.8% for the year ended December 31, 2024 as compared to the year ended December 31, 2023. The increase is
attributed to increased expenses associated with trade shows , and increased direct and internet advertising by BTL, BLU3 and SSI in
2024.
Other
expenses increased 19.0% for the year ended December 31, 2024 as compared the year ended December 31, 2023. primarily as a result of
increase in repair and maintenance cost at the SSI facility in California.
Research
& Development Expenses (R&D Expenses)
R&D
expenses for the year ended December 31, 2024 decreased 28.0% as compared to the year ended December 31, 2023. The decrease can be primarily
attributed to the focus on products that are not proprietary.
Other
Expense
For
the year ended December 31, 2024 interest expenses totaled approximately $79,600 as compared to approximately $78,700 in interest expense
for the year ended December 31, 2023. This small increase can be attributed to a slight increase in interest bearing debt.
Liquidity
and Capital Resources
We
had cash of $417,678 on December 31, 2024.The following table summarizes total current assets, total current liabilities and working
capital at December 31, 2024 as compared to December 31, 2023.
December 31, 2024
December 31, 2023
% of Change
Total Current Assets
$ 3,030,924
$ 2,736,601
12.2 %
Total Current Liabilities
$ 2,860,749
$ 2,502,787
18.5 %
Working Capital
$ 170,175
$ 233,814
(55.0 )%
21
The
increase in our current assets on December 31, 2024 from December 31, 2023 primarily reflects increases in accounts receivable, prepaid
expenses and inventory of approximately $336,000.
The
increase in our total current liabilities for the year ended December 31, 2024 as compared to the year ended December 31, 2023
reflects an increase in customer deposits of approximately $212,699, an increase of approximately $307,915 related party demand debt
with the increase in loans from the Company’s chief executive officer, an increase in the operating lease liabilities in connection with the lease for the Davie, Florids facility. These increases are offset by
decreases in accounts payable of $102,491, current maturities of long term debt of $64,136, accounts payable related parties of
$33,103 and other liabilities of 31,184, and the release of the reserve for Nomad recall expenses of approximately
$86,000.
Summary
Cash Flows
Years Ended December 31,
2024
2023
Net cash used in operating activities
$ (299,093 )
$ (374,827 )
Net cash used in investing activities
$ (21,1400 )
$ (29,955 )
Net cash provided by financing activities
$ 307,305
$ 351,467
Net
cash used in operating activities for 2024 was primarily the result of a net loss of $254,066, as well as the decrease in long term lease
liability of $290,363, the reduction of accounts payable of $157,533, the increase of accounts receivable of $135, 455, and the increase
in prepaid expenses of $137,770. The cash used related to net loss was offset by $124,930 in depreciation and amortization, and $151,492
in stock related compensation expense during the year ended December 31, 2024.
Net
cash used in investing activities for the year ended December 31, 2024 of $21,140 was for the leasehold improvements for the
Company’s new Davie, Florida facility.
Net
cash provided by financing activities for the year ended December 31, 2024 reflects $307,915 in proceeds from related party demand notes.
Going
Concern
Our
audited consolidated financial statements included in this Annual Report were prepared assuming we will continue as a going concern,
and, accordingly, do not include adjustments relating to the recoverability and realization of assets and classification of liabilities
that might be necessary should we be unable to continue in operation. The report of our independent registered public accounting firm
on our audited consolidated financial statements for the year ended December 31, 2024 includes an explanatory paragraph stating the Company
has net losses and an accumulated deficit which raises substantial doubt about its ability to continue as a going concern. If the Company
is unable to raise additional funds when needed, or does not have sufficient cash flows from sales, it may be required to scale back,
delay or cease operations, liquidate assets and possibly seek bankruptcy protection. We have a history of losses, and an accumulated
deficit of $17,949,435 as of December 31, 2024. Despite a working capital surplus of $105,210 at December 31, 2024, the continued losses
and cash used in operations raise substantial doubt as to the Company’s ability to continue as a going concern. The Company’s
ability to continue as a going concern is dependent upon the Company’s ability to continue to increase revenues, control expenses,
raise capital, and to continue to sustain adequate working capital to finance its operations. The failure to achieve the necessary levels
of profitability and cash flows would be detrimental to the Company. We are continuing to engage in discussions with potential sources
for additional capital, however, our ability to raise capital is somewhat limited based upon our revenue levels, net losses and limited
market for our common stock. If we fail to raise additional funds when needed, or if we do not have sufficient cash flows from operations,
we may be required to scale back or cease certain of our operations.
22
Critical
Accounting Estimates
The
Company’s management discussion and analysis of its financial condition and results of operations are based upon the Company’s
consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the U.S. The
preparation of these financial statements requires the Company to make estimates and judgments that affect the reported amounts of its
assets, liabilities, sales and expenses, and related footnote disclosures. On an on-going basis, the Company evaluates its estimates
for product returns, bad debts, inventories, income taxes, warranty obligations, litigation and other subjective matters impacting the
financial statements. The Company bases its estimates on historical experience and on various other assumptions that are believed to
be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions
or conditions.
The
Company believes the following critical accounting policies affect its more significant judgments and estimates used in the preparation
of its consolidated financial statements.
Allowance
for Doubtful Accounts
Allowances
for doubtful accounts are estimated based on estimates of losses related to customer accounts receivable balances. Estimates are developed
by using standard quantitative measures based on historical losses, adjusting for current economic conditions and, in some cases, evaluating
specific customer accounts for risk of loss. The establishment of reserves requires the use of judgment and assumptions regarding the
potential for losses on receivable balances. Though the Company considers these balances adequate and proper, changes in economic conditions
in specific markets in which the Company operates and any specific customer collection issues the Company identifies could have a favorable
or unfavorable effect on required allowance balances.
Inventories
The
Company values inventory at the lower of cost (determined using the first-in first-out method) or net realizable value. Management’s
judgment is required to determine the allowance for obsolete or excess inventory. Inventory on hand may exceed future demand either because
the product is outdated or because the amount on hand is more than will be used to meet future needs. Inventory allowances are estimated
by the individual operating companies using standard quantitative measures based on criteria established by the Company. Though the Company
considers these reserve balances to be adequate, changes in economic conditions, customer inventory levels, or competitive conditions
could have a favorable or unfavorable effect on required allowance balances.
Deferred
Taxes
The
Company records a valuation allowance to reduce its deferred tax assets to the amount that is more likely than not to be realized. While
the Company has considered future taxable income and ongoing prudent and feasible tax planning strategies in assessing the need for the
valuation allowance, in the event the Company were to determine that it would not be able to realize all or part of its net deferred
tax assets in the future, an adjustment to the deferred tax assets would be charged to income in the period such determination was made.
Likewise, should the Company determine that it would be able to realize its deferred tax assets in the future in excess of its net recorded
amount, an adjustment to the deferred tax assets would increase income in the period such determination was made.
Warranties
The
Company accrues a warranty reserve for estimated costs to provide warranty services. Warranty reserves are estimated using standard quantitative
measures based on criteria established by the Company. Estimates of costs to service its warranty obligations are based on historical
experience, expectation of future conditions and known product issues. To the extent the Company experiences increased warranty claim
activity or increased costs associated with servicing those claims, revisions to the estimated warranty reserve would be required. The
Company engages in product quality programs and processes, including monitoring and evaluating the quality of its suppliers, to help
minimize warranty obligations.
23
Off
balance Sheet Arrangements
We
currently have no off-balance sheet arrangements.
Item
7A.
Quantitative
and Qualitative Disclosures about Market Risk.
Not
required for smaller reporting companies.
Item
8.
Financial
Statements and Supplementary Data.
Our
consolidated financial statements appear beginning on page F-1 of the Annual Report.
Item
9.
Changes
in and Disagreements with Accountants on Accounting and Financial Disclosure.
None.