What changed in this filing

/stocks — the workspaceLOADING

Item 1. Business

2020-12-23 compared with 2019-12-27 · 29 added, 29 removed, 155 unchanged (27% of the section changed)

3 unchanged sentences

Bridgeline’s Unbound platform combined with its professional services assists customers in digital business transformation, driving lead generation, increasing revenue, improving customer service and loyalty, enhancing employee knowledge, and reducing operational costs.

The Bridgeline Unbound platform bridges the gaps between web content management, eCommerce, eMarketing, social and web analytics by providing all of these components in one unified and deeply integrated platform.

The Bridgeline Unbound platform bridges the gaps between Web Content Management, eCommerce, eMarketing, and social and web analytics by providing all of these components in one unified and deeply integrated platform.

Our Unbound Franchise product empowers large franchises, healthcare networks, associations/chapters and other multi-unit organizations to manage a large hierarchy of digital properties at scale.

3 unchanged sentences

or via a traditional perpetual licensing business model, in which the software resides on a dedicated infrastructure in either the customer’s facility or manage-hosted by Bridgeline via a cloud-based hosted services model.

OrchestraCMS, delivered through a cloud-based SaaS, is the only content and digital experience platform built 100% native on Salesforce and helps customers create compelling digital experiences for their customers, partners, and employees;

uniquely combining content with business data, processes and applications across any channel or device, including Salesforce Communities, social media, portals, intranets, websites, applications and services.

Celebros Search, delivered through a cloud-based SaaS, is a commerce-oriented site search product that provides for Natural Language Processing with artificial intelligence to present very relevant search results based on long-tail keyword searches in seven languages.

Bridgeline Digital was incorporated under the laws of the State of Delaware on August 28, 2000.

The Company’s corporate office is located in Burlington, Massachusetts.

The Company’s corporate office is located in Woburn, Massachusetts.

The Company maintains regional field offices serving the following geographical locations:

3 unchanged sentences

Bridgeline Digital Pvt.

located in Bangalore, India, Bridgeline Digital Canada Inc.

located in Ontario, Canada, and Stantive Technologies Pty Ltd.

located in Bangalore, India;

Bridgeline Digital Canada Inc.

located in Ontario, Canada;

and Stantive Technologies Pty Ltd.

located in Australia.

5 unchanged sentences

The Bridgeline Unbound platform empowers companies and developers to create websites, web applications and online stores with advanced business logic, state-of-the-art graphical user interfaces, and improved quality.

The Bridgeline Unbound platform is a Digital Experience Platform (DXP) platform that unifies Content Management, eCommerce, eMarketing, and Analytic capabilities deep within the websites, intranets or online stores in which they reside, enabling customers to enhance and optimize the value of their web properties and better engage their website users.

The Bridgeline Unbound platform is a Digital Experience Platform (DXP) that unifies Content Management, eCommerce, eMarketing, and Analytic capabilities deep within the websites, intranets or online stores in which they reside, enabling customers to enhance and optimize the value of their web properties and better engage their website users.

The Bridgeline Unbound platform significantly enhances WEM and Customer Experience Management (CXM) capabilities.

The Bridgeline Unbound Franchise offering was built specifically to support the needs of multi-unit organizations and franchises.

Bridgeline's cloud-based platform allows companies to execute local marketing campaigns, follow SEO best practices, drive eCommerce initiatives, and measure results with actionable analytics.

Bridgeline's cloud-based platform allows companies to execute local marketing campaigns, follow Search Engine Optimization (SEO) best practices, drive eCommerce initiatives, and measure results with actionable analytics.

The Bridgeline Unbound suite of products includes:

2 unchanged sentences

Each Bridgeline Unbound implementation incorporates a set of flexible templates and modules to get you started quickly in building your full digital experience with Bridgeline Unbound Pro .

From there, you can opt to further customize these templates and incorporate any necessary custom application integrations with Bridgeline Unbound Enterprise to meet an organization’s unique business need.

Bridgeline Unbound Content Manager allows non-technical users to create, edit, and publish content via a browser-based interface.

17 unchanged sentences

Through user-definable web reports, Bridgeline Unbound Insights provides deep insight into areas like visitor usage, content access, age of content, actions taken, event triggers, and reports on both client and server-side events.

Bridgeline Unbound Insight’s smart recommendation engine uses this data and identifies actionable solutions enabling our customers to optimize site content and reach their digital campaign goals.

Bridgeline Unbound Insight’s smart recommendation engine uses this data and identifies actionable solutions that enable our customers to optimize site content and reach their digital campaign goals.

Bridgeline Unbound Social is a social media management solution that empowers customers to easily set up customized watch lists tailored by social network, topic, or author to monitor relevant conversations happening on social media, popular websites and blogs.

10 unchanged sentences

OrchestraCMS also has a rich set of APIs to enable development of custom solutions, third-party integrations and deliver digital transformation initiatives on the Salesforce platform helping customers drive deeper engagement and collaboration, increase efficiency and minimize risk.

OrchestraCMS also has a rich set of APIs to enable development of custom solutions, third-party integrations and delivery of digital transformation initiatives on the Salesforce platform helping customers drive deeper engagement and collaboration, increase efficiency and minimize risk.

Finally, Bridgeline supports an enterprise site search solution with its Celebros Search product.

This software is available as a SaaS license and is reported as subscription licenses in the accompanying consolidated financial statements.

Celebros Search by Bridgeline is a commerce oriented, site search product that provides for Natural Language Processing and with artificial intelligence to present very relevant search results based on long-tail keyword searches.

Celebros Search by Bridgeline is a commerce-oriented, site search product that provides for Natural Language Processing and incorporates with artificial intelligence to present very relevant search results based on long-tail keyword searches.

Celebros Search understands which word in the search query is a product, an attribute or an expression that is related to a price or product.

With the use of natural language and intent algorithms, Celebros Search ensures that the customers receive the best results every time no matter the length or complexity of the search query.

With the use of natural language and intent algorithms, Celebros Search ensures that customers receive the best results every time, no matter the length or complexity of the search query.

Celebros Search is a leading semantic search and conversion technology that is available in seven languages.

5 unchanged sentences

Digital Engagement Services

Digital engagement services address specific customer needs such as digital strategy, web design and web development, usability engineering, information architecture, and Search Engine Optimization (SEO) for their mission critical web site, intranet or online store.

Digital engagement services address specific customer needs such as digital strategy, web design and web development, usability engineering, information architecture, and SEO for their mission critical web site, intranet or online store.

Application development engagements are often sold as part of a multiple element arrangement that includes our software products, hosting arrangements (i.e.

20 unchanged sentences

As digital engagement becomes more standard and commoditized, information architecture will increase as a differentiator for application developers.

Managed Service Hosting

Revenue from Managed Service Hosting

Revenue from managed service hosting is reported as m anaged service hosting in the accompanying consolidated financial statements.

A large number of our customers engage Bridgeline to host and manage the mission critical web sites and web stores we develop.

Through our partnership with Amazon Web Services, we provide 24/7 application monitoring, emergency response, version control of application control, load balancing, managed firewall security and virus protection services, and secure UDS environments.

We provide shared hosting, dedicated hosting, and SaaS hosting for our customers.

Sales and Marketing

3 unchanged sentences

financial services, retail brand names, health services and life sciences, technology (software and hardware), credit unions and regional banks, as well as associations and foundations.

We also pursue strategic alliances that will enhance the sales and distribution opportunities of Bridgeline Unbound related intellectual property.

Engagement M ethodology

We also pursue strategic alliances and partnerships that will enhance the sales and distribution opportunities of Bridgeline Unbound- related intellectual property.

Engagement Methodology

We use an accountable, strategic engagement process developed specifically for target companies that require a technology-based professional approach.

We believe it is critical to qualify each opportunity and to assure our skill set and tools match up well with customer’s needs.

We believe it is critical to qualify each opportunity and to assure our skill set and tools match up well with each customer’s needs.

As an essential part of every engagement, we believe our engagement methodology streamlines our customer qualification process, strengthens our customer relationships, ensures our skill set and tools match the customer’s needs, and results in the submission of targeted proposals.

Organic G rowth from E xisting C ustomer B ase

Organic Growth from Existing Customer Base

Our business development professionals seek ongoing business opportunities within our existing customer base and within other operating divisions or subsidiaries of our existing customer base.

New C ustomer A cquisition

New Customer Acquisition

We identify customers within our vertical expertise (financial services, franchise/dealer networks, retail brand names, health services and life sciences, high technology, credit unions and regional banks, as well as associations and foundations).

Our business development professionals create an annual territory plan identifying various strategies to engage our target customers.

Customer R etention P rograms

Customer Retention Programs

We use digital marketing capabilities when marketing to our customer base.

1 unchanged sentence

We also host educational on-line webinars, face-to-face seminars and training.

New L ead G eneration P rograms

New Lead Generation Programs

We generate targeted leads and new business opportunities by leveraging on-line marketing strategies.

3 unchanged sentences

We also participate and exhibit at targeted events.

Social Media P rograms

Social Media Programs

We market Bridgeline’s upcoming events, Whitepapers, blogs, case studies, digital product tutorials, announcements, and related articles frequently on leading social media platforms such as Twitter, LinkedIn, YouTube and Facebook.

17 unchanged sentences

Credit Unions and Regional Banks

Consumer Retail and Apparel

Associations and Foundations

For the year ended September 30, 2019, two customers each generated approximately 11 - 15% of our revenue.

For the year ended September 30, 2018, three customers each generated approximately 10% - 14% of our revenue.

For the year ended September 30, 2020, one customer generated approximately 12% of our revenue.

For the year ended September 30, 2019, two customers each generated approximately 11% and 15% of our revenue.

The markets for our products and services, including software for web content management, eCommerce platform software, eMarketing software, web analytics software and digital engagement services are highly competitive, fragmented, and rapidly changing.

3 unchanged sentences

We believe we compete adequately with others and we distinguish ourselves from our competitors in a number of ways, including:

We believe our competitors generally offer their web application software typically as a single point of entry type product (such as content management only, or commerce only) as compared to the deeply integrated approach as provided by the Bridgeline Unbound platform.

We believe our competitors can generally only deploy their solutions in either a Cloud/SaaS environment or in a dedicated server environment.

20 unchanged sentences

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business