Item 1. Business
ITEM 1. BUSINESS
Overview
Bluejay Diagnostics, Inc. (“Bluejay”)
is a medical diagnostics company developing rapid tests using whole blood on our Symphony technology platform (“Symphony”)
to improve patient outcomes in critical care settings. Our Symphony platform is a combination of Bluejay’s intellectual property
(“IP”) and exclusively licensed and patented IP that consists of a mobile device and single-use test cartridges that if cleared,
authorized, or approved by the U.S. Food and Drug Administration (the “FDA”), can provide a solution to a significant market
need in the United States. Clinical trials indicate the Symphony device produces laboratory-quality results in less than 20 minutes in
critical care settings, including Intensive Care Units (“ICUs”) and Emergency Rooms (“ERs”), where rapid and reliable
results are required.
Our first product, the Symphony IL-6 test, is
for the monitoring of disease progression in critical care settings. IL-6 is a clinically established inflammatory biomarker, and is considered
a ‘first-responder,’ for assessment of severity of infection and inflammation across many disease indications, including sepsis.
A current challenge of healthcare professionals is the excessive time and cost associated determining a patient’s level of severity
at triage and our Symphony IL-6 test has the ability to consistently monitor this critical care biomarker with rapid results.
In the future we plan to develop additional tests
for Symphony including two cardiac biomarkers (hsTNT and NT pro-BNP) as well as other tests using the Symphony platform. We do not yet
have regulatory clearance for our Symphony products, and our Symphony products will need to receive regulatory authorization from the
FDA in order to be marketed as a diagnostic product in the United States.
Our operations to date have been funded primarily
through the proceeds of our initial public offering (the “IPO”) on November 2021 (the “IPO Date”). We were incorporated
under the laws of Delaware on March 20, 2015. Our headquarters is located in Acton, Massachusetts.
Our Market
The Symphony platform and our initial biomarker
test, Symphony IL-6 test, is well suited to address a subset of the global in vitro diagnostics devices (“IVDs”) market,
including sepsis, cardio-metabolic diseases, cancer and other diseases that require rapid tests. Symphony targets critical care markets
where physicians must quickly determine patient acuity to identify optimal treatment regimens.
Our Business Model
Our goal is to become the first provider of rapid
tests for infectious, inflammatory and metabolic diseases by leveraging the strengths of our Symphony platform. We intend to target our
sales and marketing of Symphony to the largest critical care facilities in the United States. Our business model includes the following:
● Attractive Financing Model .
We intend to offer various financing options for the device itself. As such, our business model should not require customers to incur
a significant capital outlay.
● Recurring Revenue . We
intend to sell single-use diagnostic test cartridges. Our cartridges will create a growing and recurring revenue stream, as adoption
and utilization increase, and as we develop tests for additional indications. We expect the sale of test cartridges to generate the majority
of our revenue and gross profit.
● Expand our Menu of Diagnostic
Products . As adoption increases, the average customer use of the Symphony platform should also increase. As we expand our test menu,
we will be able to increase our annual revenue per customer through the resulting increase in utilization.
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The Symphony Platform
The Symphony platform is an innovative and proprietary
technology platform that provides rapid and accurate measurements of key diagnostic biomarkers found in whole blood. Symphony is compact
and can be deployed mobile as compared to current laboratory diagnostic platforms. Symphony incorporates a user-friendly interface where
all sample preparation and reagents are integrated into disposable Symphony cartridges. Symphony only requires a few drops of blood to
provide a measurement in less than 20 minutes.
The Symphony analyzer orchestrates whole blood
processing, biomarker isolation, and immunoassay preparation using non-contact centrifugal force. All necessary reagents and components
are integrated into the Symphony cartridges. Utilizing precision microchannel technology and high specificity antibodies, whole blood
is processed, and the biomarker is isolated within the Symphony cartridge. Intermitted centrifugation cycles enable complex fluid movements,
allowing sequential reagent additions and independent reaction steps inside the hermitically sealed Symphony cartridge. At the conclusion
of the test, the Symphony analyzer measures the fluorescence signature correlating to a highly sensitive quantitation of the biomarker.
To perform a Symphony test, the test operator
adds three drops of blood to the Symphony cartridge. After scanning in the patient ID, the Symphony cartridge is inserted into the Symphony
analyzer and the test runs automatically. Each analyzer can run up to six cartridges simultaneously, either with six different patient
samples or six different tests, in less than 20 minutes, providing quantitative measurements used for improved patient management and
clinical decision-making.
Manufacturing
We plan to manufacture both our devices and cartridges
through Contract Manufacturing Organizations (“CMOs”). We have contracts with Toray Industries, Inc (“Toray”)
to manufacture our cartridges and Sanyoseiko Co. Ltd (“Sanyoseiko”) to manufacture both our device and cartridges. Each of
our partners are well-established global manufacturing companies with capabilities to scale up, re-design and supply our devices and cartridges.
Sanyoseiko had been selected as our CMO, though
in the near-term Toray will continue to develop, validate and manufacture our IL-6 cartridges as our pilot-manufacturing partner. We expect
to meet the demands of our global market. Both Toray’s and Sanyoseiko’s facilities are located in Japan. We license the technology
for the Symphony cartridges from Toray. Our license grants us exclusive global use with the exception of Japan.
Regulatory Strategy
Our current regulatory strategy is designed to
support commercialization of Symphony in the United States pending authorization from the FDA. The FDA has identified Symphony as a de
novo device, and we are subject to the de novo authorization regulatory pathway, which includes expansion of our clinical studies.
We have several clinical studies currently active, all designed to support our de novo FDA submission. We have targeted large,
well-known medical and academic institutions for our studies, which should also help support initial commercialization and market penetration.
This clinical trial expansion could also support additional indications. The expansion also could delay obtaining marketing authorization
for the product.
Sales and Marketing
Until Symphony products are authorized by the FDA, we will focus our
sales and marketing efforts on brand awareness and market education to potential customers, emphasizing the value of monitoring a critical
care patient’s IL-6 levels to improve decision making and patient outcomes. If cleared or approved by the FDA, we will target sales
to ERs and ICUs at United States hospitals, as well as to long-term acute care facilities. We plan to establish a market presence by selling
Symphony devices and tests both directly and through various distribution channels to maximize sales volume and market penetration.
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License Agreement
On October 6, 2020, we entered into a License
and Supply Agreement, as amended, (the “License Agreement”) with Toray, providing us with an exclusive global license with
Toray, excluding Japan, to use their patents and know-how related to the Symphony detection cartridges for the manufacturing, marketing
and sale of the products (as defined in the License Agreement). We also have a nonexclusive license for the same purposes in Japan. The
agreement terminates in 2029 upon expiration of the last of the patents included in the license.
In connection with entering into the License Agreement,
we are required to pay a 15% royalty fee for the period that any underlying patents exist or for five years after the first sale for the
licensed technology after obtaining regulatory approval based on a percentage of our “Net Sales” of products using these technologies
(as defined in the license Agreement) with a minimum royalty of $60,000 for the initial year that royalties are payable increasing to
a minimum of $100,000 thereafter.
Intellectual Property, Proprietary Technology
We do not currently hold any patents directly.
We rely on a combination either directly or through the License Agreement with Toray of patent, copyright, trade secret, trademark, confidentiality
agreements, and contractual protection to establish and protect our proprietary rights.
Competition
Our primary competition in the IL-6 market is laboratory size equipment
including the Roche Cobas ® , Siemens ADVIA Centaur ® and Beckman Coulter Access 2 ® , which require
pre-processing of whole blood prior to performing their test. We believe that our technology, which uses whole blood, provides us with
a substantial competitive advantage over our existing competition that will sustain through commercialization, despite the major life
science companies and consistent entry of innovative start-ups that define our competitive landscape.
Government Regulation
The design, development, manufacture, testing
and sale of our products are subject to regulation by numerous governmental authorities, principally the FDA, and corresponding state
and foreign regulatory agencies.
FDA Regulation
Medical Devices
Generally, the products we develop must be cleared
by the FDA before they are marketed in the United States. Before and after approval, authorization, or clearance in the United States,
our products are subject to extensive regulation by the FDA, as well as by other regulatory bodies. FDA regulations govern, among other
things, the development, testing, manufacturing, labeling, safety, storage, recordkeeping, market clearance, authorization or approval,
advertising and promotion, import and export, marketing and sales, and distribution of medical devices, including IVDs. IVDs are a type
of medical device and include reagents and instruments used in the diagnosis or detection of diseases, conditions or infections, including,
without limitation, the presence of certain chemicals or other biomarkers. Predictive, prognostic and screening tests can also be IVDs.
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In the United States, medical devices are subject
to varying degrees of regulatory control and are classified in one of three classes depending on the extent of controls the FDA determines
are necessary to reasonably ensure their safety and effectiveness:
● Class I: general controls, such
as labeling and adherence to quality system regulations;
● Class II: special controls,
premarket notification (often referred to as a 510(k)), specific controls such as performance standards, patient registries, post-market
surveillance, additional controls such as labeling and adherence to quality system regulations; and
● Class III: special controls
and requires a premarket approval (“PMA”).
FDA Premarket Clearance and Approval Requirements
Unless an exemption applies, each medical device
commercially distributed in the United States requires either FDA clearance of a 510(k) premarket notification, approval of a de novo
application, or approval of a premarket approval (PMA).
While most Class I devices are exempt from the 510(k) premarket
notification requirement, manufacturers of most Class II devices are required to submit to the FDA a premarket notification under
Section 510(k) of the FDCA requesting permission to commercially distribute the device. The FDA’s permission to commercially
distribute a device subject to a 510(k) premarket notification is generally known as 510(k) clearance. Devices deemed by the FDA to pose
the greatest risks, such as life sustaining, life supporting or some implantable devices, or devices that have a new intended use, or
use advanced technology that is not substantially equivalent to that of a legally marketed device, are placed in Class III, requiring
approval of a PMA. Some pre-amendment devices are unclassified, but are subject to FDA’s premarket notification and clearance process
in order to be commercially distributed. Our initial product is a Class II device subject to 510(k) clearance.
510(k) Clearance Marketing Pathway
To obtain 510(k) clearance, a company must submit
to the FDA a premarket notification submission demonstrating that the proposed device is “substantially equivalent” to a predicate
device already on the market. A predicate device is a legally marketed device that is not subject to PMA, i.e., a device that was legally
marketed prior to May 28, 1976 (pre-amendments device) and for which a PMA is not required, a device that has been reclassified from
Class III to Class II or I, or a device that was found substantially equivalent through the 510(k) process. The FDA’s
510(k) clearance process usually takes from three to twelve months, but often takes longer. The FDA may require additional information,
including clinical data, to make a determination regarding substantial equivalence. In addition, the FDA collects user fees for certain
medical device submissions and annual fees for medical device establishments.
After a device receives 510(k) marketing clearance,
any modification that could significantly affect its safety or effectiveness, or that would constitute a major change or modification
in its intended use, will require a new 510(k) clearance or, depending on the modification, PMA approval. The FDA requires each manufacturer
to determine whether the proposed change requires submission of a 510(k) or a PMA in the first instance, but the FDA can review any such
decision and disagree with a manufacturer’s determination. If the FDA disagrees with a manufacturer’s determination, the FDA
can require the manufacturer to cease marketing and/or request the recall of the modified device until 510(k) marketing clearance or PMA
approval is obtained. Also, in these circumstances, the manufacturer may be subject to significant regulatory fines or penalties.
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De Novo Classification
Devices of a new type that FDA has not previously
classified based on risk are automatically classified into Class III by operation of section 513(f)(1) of the FDCA, regardless of the
level of risk they pose. To avoid requiring PMA review of low- to moderate-risk devices classified in Class III by operation of law, Congress
enacted section 513(f)(2) of the FDCA. This provision allows FDA to classify a low- to moderate-risk device not previously classified
into Class I or II. After de novo authorization, an authorized device may be used as a predicate for future devices going through the
510(k) process.
The FDA has classified Symphony as de novo, a
device of a new type that the FDA has not previously classified. Once obtained, a de novo authorization may lead to Symphony’s use
as a predicate for future devices going through the 510(k) process.
Clinical Trials
Clinical trials are often required for a de novo
authorization. All clinical investigations of devices to determine safety and effectiveness must be conducted in accordance with the FDA’s
IDE regulations which govern investigational device labeling, prohibit promotion of the investigational device, and specify an array of
recordkeeping, reporting and monitoring responsibilities of study sponsors and study investigators. If the device presents a “significant
risk,” to human health, as defined by the FDA, the FDA requires the device sponsor to submit an IDE application to the FDA, which
must become effective prior to commencing human clinical trials. A significant risk device is one that presents a potential for serious
risk to the health, safety or welfare of a patient and either is implanted, used in supporting or sustaining human life, substantially
important in diagnosing, curing, mitigating or treating disease or otherwise preventing impairment of human health, or otherwise presents
a potential for serious risk to a subject. An IDE application must be supported by appropriate data, such as animal and laboratory test
results, showing that it is safe to test the device in humans and that the testing protocol is scientifically sound. The IDE will automatically
become effective 30 days after receipt by the FDA unless the FDA notifies the company that the investigation may not begin. If the FDA
determines that there are deficiencies or other concerns with an IDE for which it requires modification, the FDA may permit a clinical
trial to proceed under a conditional approval.
In addition, the study must be approved by, and
conducted under the oversight of, an Institutional Review Board (IRB) for each clinical site. The IRB is responsible for the initial and
continuing review of the IDE study and may pose additional requirements for the conduct of the study. If an IDE application is approved
by the FDA and one or more IRBs, human clinical trials may begin at a specific number of investigational sites with a specific number
of patients, as approved by the FDA. If the device presents a non-significant risk to the patient, a sponsor may begin the clinical trial
after obtaining approval for the trial by one or more IRBs without separate approval from the FDA, but must still follow abbreviated IDE
requirements, such as monitoring the investigation, ensuring that the investigators obtain informed consent, and labeling and record-keeping
requirements. Acceptance of an IDE application for review does not guarantee that the FDA will allow the IDE to become effective and,
if it does become effective, the FDA may or may not determine that the data derived from the trials support the safety and effectiveness
of the device or warrant the continuation of clinical trials. An IDE supplement must be submitted to, and approved by, the FDA before
a sponsor or investigator may make a change to the investigational plan that may affect its scientific soundness, study plan or the rights,
safety or welfare of human subjects.
During a study, the sponsor is required to comply
with the applicable FDA requirements, including, for example, trial monitoring, selecting clinical investigators and providing them with
the investigational plan, ensuring IRB review, adverse event reporting, record keeping and prohibitions on the promotion of investigational
devices or on making safety or effectiveness claims for them. The clinical investigators in the clinical study are also subject to FDA
regulations and must obtain patient informed consent, rigorously follow the investigational plan and study protocol, control the disposition
of the investigational device, and comply with all reporting and recordkeeping requirements. Additionally, after a trial begins, we, the
FDA or the IRB could suspend or terminate a clinical trial at any time for various reasons, including a belief that the risks to study
subjects outweigh the anticipated benefits.
Sponsors of applicable clinical trials of devices
also are required to register with www.clinicaltrials.gov, a public database of clinical trial information. Information related to
the device, patient population, phase of investigation, study sites and investigators and other aspects of the clinical trial is made
public as part of the registration. Although the QSR does not fully apply to investigational devices, the requirement for controls on
design and development does apply.
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Post-market Regulation
After a device is cleared or approved for marketing, numerous and pervasive
regulatory requirements continue to apply. These include:
● establishment
registration and device listing with the FDA;
● QSR
requirements, which require manufacturers, including third-party manufacturers, to follow
stringent design, testing, control, documentation and other quality assurance procedures
during all aspects of the design and manufacturing process;
● labeling
regulations and FDA prohibitions against the promotion of investigational products, or the
promotion of ‘‘off-label’’ uses of cleared or approved products;
● requirements
related to promotional activities;
● clearance
or approval of product modifications to 510(k)-cleared devices that could significantly affect
safety or effectiveness or that would constitute a major change in intended use of one of
our cleared devices, or approval of certain modifications to PMA-approved devices;
● medical
device reporting regulations, which require that a manufacturer report to the FDA if a device
it markets may have caused or contributed to a death or serious injury, or has malfunctioned
and the device or a similar device that it markets would be likely to cause or contribute
to a death or serious injury, if the malfunction were to recur;
● correction,
removal and recall reporting regulations, which require that manufacturers report to the
FDA field corrections and product recalls or removals if undertaken to reduce a risk to health
posed by the device or to remedy a violation of the FDCA that may present a risk to health;
● the
FDA’s recall authority, whereby the agency can order device manufacturers to recall
from the market a product that is in violation of governing laws and regulations; and
● post-market
surveillance activities and regulations, which apply when deemed by the FDA to be necessary
to protect the public health or to provide additional safety and effectiveness data
for the device.
Once we have a commercialized product, our manufacturing
processes will be required to comply with the applicable portions of the QSR, which cover the methods and the facilities and controls
for the design, manufacture, testing, production, processes, controls, quality assurance, labeling, packaging, distribution, installation
and servicing of finished devices intended for human use. The QSR also requires, among other things, maintenance of a device master file,
device history file, and complaint files. As a manufacturer, we are subject to periodic scheduled or unscheduled inspections by the FDA.
Our failure to maintain compliance with the QSR requirements could result in the shut-down of, or restrictions on, our manufacturing operations
and the recall or seizure of our products, which would have a material adverse effect on our business. The discovery of previously unknown
problems with any of our products, including unanticipated adverse events or adverse events of increasing severity or frequency, whether
resulting from the use of the device within the scope of its clearance or off-label by a physician in the practice of medicine, could
result in restrictions on the device, including the removal of the product from the market or voluntary or mandatory device recalls.
The FDA has broad regulatory compliance and enforcement
powers. If the FDA determines that we failed to comply with applicable regulatory requirements, it can take a variety of compliance or
enforcement actions, which may result in any of the following sanctions:
● untitled
letters, warning letters, fines, injunctions, consent decrees and civil penalties;
● unanticipated
expenditures to address or defend such actions;
● customer
notifications or repair, replacement, refunds, recall, detention or seizure of our products;
● operating
restrictions, partial suspension or total shutdown of production;
● refusing
or delaying our requests for regulatory approvals or clearances of new products or modified
products;
● withdrawing
a PMA that has already been granted;
● refusal
to grant export approval for our products; or
● criminal
prosecution
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Employees
As of December 31, 2022, we have sixteen full-time
employees. We also contract with several consultants and contractors performing regulatory advisory, investor relations and manufacturing
scale-up support. None of our employees are represented by labor unions or covered by collective bargaining agreements.
Available Information
Our
principal executive offices are located at 360 Massachusetts Avenue, Suite 203, Acton, MA 01720 and our telephone number is (844) 327-7078.
Our website address is www.bluejaydx.com. Our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K
and all amendments to those reports, proxy statements and other information about us are made available, free of charge, through the Securities
and Exchange Commission (“SEC”) Filings section of our website at www.ir.bluejaydx.com/financial-information/sec-filings and
at the SEC’s website at www.sec.gov as soon as reasonably practicable
after such material is electronically filed with or furnished to the SEC. We include our website address in this report only as an inactive
textual reference and do not intend it to be an active link to our website. The contents of our website are not incorporated into this
report.
In addition, our Board of Directors has adopted
a written Code of Business Conduct and Ethics applicable to all officers, directors and employees, which is available through the “Governance
Overview” section of our website at www.ir.bluejaydx.com/corporate-governance/governance-overview. We intend to satisfy the disclosure
requirement under Item 5.05 of Form 8-K regarding amendment to, or waiver from, a provision of the Code of Business Conduct and Ethics
and by posting such information on the website address and location specified above.
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