Table of Contents
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
x
AnNUAL REPORT pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended December 31, 2021
or
¨
Transition report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the transaction period from _____________ to _____________
Commission File No. 001-40071
AUDDIA INC.
(Exact Name of Registrant as Specified in Its Charter)
Delaware
45-4257218
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
2100 Central Ave. ,
Suite 200
Boulder , CO
80301
Address of Principal Executive Offices
Zip Code
( 303 ) 219-9771
(Registrant’s telephone number, including
area code)
Securities registered pursuant to Section 12(b)
of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, par value $0.001 per share
AUUD
The Nasdaq Stock Market
Warrants, each exercisable for one share of Common Stock
AUUDW
The Nasdaq Stock Market
Securities registered pursuant to Section 12(g) of
the Act:
N/A
(Title of Class)
Indicate by check mark if the registrant is a
well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐ No ☒
Indicate by check mark if the registrant is not
required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes ☐ No ☒
Indicate by check mark whether the registrant:
(1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements
for the past 90 days. Yes ☒ No ☐
Indicate by check mark whether the registrant
has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405
of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐
Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See definitions of “large
accelerated filer,” “accelerated filer,” “smaller reporting company” and “emerging growth company”
in Rule 12b-2 of the Exchange Act.
Large Accelerated Filer ☐
Accelerated Filer ☐
Non-accelerated Filer ☒
Smaller Reporting Company ☒
Emerging Growth Company ☒
If an emerging growth company, indicate by check
mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting
standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant
has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or
issued its audit report. Yes ☐ No ☒
Indicate by check mark whether the registrant is a shell company (as
defined in Rule 12(b)-2 of the Exchange Act). Yes ☐ No ☒
As of June 30, 2021, the last business day of the registrant’s
most recently completed second fiscal quarter, the aggregate market value of the registrant’s common stock held by non-affiliates
of the registrant was approximately $ 44,224,512 based on a closing price of $5.64 per share as quoted by the Nasdaq Global Select Market
as of such date. In determining the market value of non-affiliate common stock, shares of the registrant’s common stock beneficially
owned by officers, directors and affiliates have been excluded. This determination of affiliate status is not necessarily a conclusive
determination for other purposes.
As of February 17, 2022, 12,416,520 shares of
the registrant’s common stock, $0.001 par value per share, were outstanding.
AUDDIA INC.
2021 ANNUAL REPORT
ON FORM 10-K
TABLE OF CONTENTS
Page No.
PART I
Item 1.
Business
1
Item 1A.
Risk Factors
11
Item 1B.
Unresolved Staff Comments
28
Item 2.
Properties
28
Item 3.
Legal Proceedings
28
Item 4.
Mine Safety Disclosures
28
PART II
Item 5.
Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
29
Item 6.
Selected Financial Data
30
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
31
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk
39
Item 8.
Financial Statements and Supplementary Data
40
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
61
Item 9A.
Controls and Procedures
61
Item 9B.
Other Information
62
PART III
Item 10.
Directors, Executive Officers and Corporate Governance
63
Item 11.
Executive Compensation
71
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
74
Item 13.
Certain Relationships and Related Transactions, and Director Independence
75
Item 14.
Principal Accounting Fees and Services
76
PART IV
Item 15.
Exhibits, Financial Statement Schedules
77
Item 16.
Form 10-K Summary
78
Signatures
79
i
Unless we state otherwise or the context
otherwise requires, the terms “Auddia,” “we,” “us,” “our” and the “Company”
refer to Auddia Inc., a Delaware corporation.
SPECIAL NOTE REGARDING
FORWARD-LOOKING STATEMENTS
This Annual Report on
Form 10-K, or Annual Report, contains forward-looking statements that involve risks and uncertainties. We make such forward-looking statements
pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. All
statements other than statements of historical facts contained in this Annual Report are forward-looking statements. In some cases, you
can identify forward-looking statements by terminology such as “may”, “will”, “should”, “expects”,
“intends”, “plans”, “anticipates”, “believes”, “estimates”, “predicts”,
“potential”, “continue” or the negative of these terms or other comparable terminology.
Forward-looking statements
are neither historical facts nor assurances of future performance, and are based only on our current beliefs, expectations and assumptions
regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future
conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict and many of which are outside of our control. Therefore, you should not rely on any of these
forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those
indicated in the forward-looking statements include, among others, the following:
·
the ultimate impact of the ongoing coronavirus (COVID-19) pandemic, or any other health epidemic, on our business, results of operations, cash flows, financial condition and liquidity, and the global economy as a whole;
·
the sufficiency of our existing cash and cash equivalents to meet our working capital and capital expenditure needs over the next 12 months and our need to raise additional capital;
·
our ability to generate revenue from new software services;
·
our limited operating history;
·
our ability to maintain proper and effective internal financial controls;
·
our ability to continue to operate as a going concern;
·
changes in laws, government regulations and policies and interpretations thereof;
·
our ability to obtain and maintain protection for our intellectual property;
·
the risk of errors, failures or bugs in our platform or products;
·
our ability to attract and retain qualified employees and key personnel;
·
our ability to manage our rapid growth and organizational change effectively;
·
the possibility of security vulnerabilities, cyberattacks and network disruptions, including breaches of data security and privacy leaks, data loss, and business interruptions;
·
our compliance with data privacy laws and regulations;
·
our ability to develop and maintain our brand cost-effectively; and
·
the other factors set forth in Part I, Item 1A, “Risk Factors” of this Form 10-K.
These forward-looking
statements speak only as of the date of this Form 10-K and are subject to business and economic risks. We do not undertake any obligation
to update or revise the forward-looking statements to reflect events that occur or circumstances that exist after the date on which such
statements were made, except to the extent required by law.
ii
PART I
Item 1.
Business
Overview of Auddia
Auddia is a technology
company headquartered in Boulder, CO that is reinventing how consumers engage with audio through the development of a proprietary AI platform
for audio and innovative technologies for podcasts. Auddia is leveraging these technologies to bring to market two industry first apps,
Faidr (previously known as the Auddia App) and Vodacast.
Faidr gives consumers
the opportunity to listen to any AM/FM radio station with no commercials while personalizing the listening experience through skips, the
insertion of on-demand content and programming of audio routines to customize listening sessions such as a daily commute. The Faidr app
represents the first-time consumers can access the local content uniquely provided by radio in the commercial free and personalized manner
many consumers have come to demand for media consumption.
Vodacast is a podcasting
platform that provides a unique suite of tools that helps Podcasters create additional digital content for their podcast episodes as well
as plan their episodes, build their brand around their Podcast and monetize their content with new monetization channels. Vodacast also
gives users the ability to go deeper into the stories through supplemental, digital content, comment, and contribute their own content
to episode feeds.
Both of Auddia’s
offerings address large and rapidly growing audiences.
The Company has developed
its AI platform on top of Google’s TensorFlow open-source library that is being “taught” to know the difference between
all types of audio content on the radio. For instance, the platform recognizes the difference between a commercial and a song and is learning
the differences between all other content to include weather reports, traffic, news, sports, DJ conversation, etc. Not only does the technology
learn the differences between the various types of audio segments, it also identifies the beginning and end of each piece of content.
The Company is leveraging
this technology platform to bring to market a premium AM/FM radio listening experience through the Faidr App. The Faidr App is intended
to be downloaded by consumers who will pay a subscription fee in order to listen to any streaming AM/FM radio station without commercials.
Advanced features will allow consumers to skip any content heard on the station, request audio content on-demand, and program an audio
routine. We believe the Faidr App represents a significant differentiated audio streaming product that will be the first to come to market
since the emergence of popular streaming music apps such as Pandora, Spotify, Apple Music, Amazon Music, etc. We believe that the most
significant point of differentiation is that in addition to music, the Faidr App is intended to deliver non-music content that includes
local sports, news, weather, traffic and the discovery of new music. Radio is the dominant audio platform for local content and new music
discovery.
The Company commissioned
research to establish subscription pricing in accordance with an industry standard pricing analysis. Results of the research, which included
nearly 2,000 responses, suggested $12/month as the optimal price to maximize revenue and indicated that 29% of respondents were at least
likely to subscribe to the product. The majority of respondents who self-identified as being listeners to paid services such as SiriusXM
and streaming music providers indicated a likely intent to purchase. We believe this implies a preference for the local content inherent
in AM/FM broadcasting.
The Company is launching
all major U.S. radio stations on its Faidr App on February 15, 2022.
The Company has also
developed its podcasting platform called Vodacast. Vodacast leverages technologies and proven product concepts from the Company’s
previously developed and deployed platform to deliver on these objectives for the radio industry.
1
With podcasting growing
and predicted to grow at a rapid rate, Vodacast was conceptualized to fill a void in the emerging audio media space. Vodacast aims to
be the preferred podcasting solution for podcasters by offering a platform that allows podcasters to deliver digital content feeds that
match the audio of their podcast episodes, and by enabling podcasters to make additional revenue from new digital advertising channels;
subscription channels; on-demand fees for exclusive content; and through direct donations from their listeners. Today, podcasters do not
have a preference as to where their listeners access their episodes, as virtually all listening options (mobile apps and web players)
deliver only their podcast audio. By creating a platform on which they can make net new and higher margin revenue, we believe that podcasters
will promote Vodcast to their listeners, thus creating a powerful, organic marketing dynamic.
One innovative and proprietary
part of the Vodacast platform is the availability of tools to create and distribute an interactive digital feed which supplements podcast
episode audio with additional digital. These content feeds allow podcasters to tell deeper stories to their listeners while giving podcasters
access to digital revenue for the first time. Podcasters will be able to build these interactive feeds using The Vodacast Hub, a content
management system that also serves as a tool to plan and manage podcast episodes. The digital feed activates a new digital ad channel
that turns every audio ad into a direct-response, relevant-to-the-story, digital ad, increasing the effectiveness and value of their established
audio ad model. The feed also presents a richer listening experience, as any element of a podcast episode can be supplemented with images,
videos, text and web links. This feed appears fully synchronized in the Vodacast mobile App, and it also can be hosted and accessed independently
(e.g., through any browser), making the content feed universally distributable.
Over time, users will
be able to comment and podcasters will be able to grant some users publishing rights to add content directly into the feed on their behalf.
This will create another first for podcasting, a dialog between creator and fan, synchronized to the episode content.
Vodacast will also introduce
a unique and industry first multi-channel, highly flexible set of revenue channels that podcasters can activate in combination to allow
listeners to choose how they want to consume and pay for content. “Flex Revenue” allows podcasters to continue to run their
standard audio ad model and complement those ads with direct response enabled digital ads in each episode content feed, increasing the
value of advertising on any podcast. “Flex Revenue” will also activate subscriptions, on-demand fees for content (e.g., listen
without audio ads for a micro payment fee) and direct donations from listeners. Using these channels in combination, podcasters can maximize
revenue generation and exercise higher margin monetization models, beyond basic audio advertising. These revenue channels are expected
to be available to Podcasters in 2022.
Faidr and Vodacast mobile
apps are available today through the iOS and Android app stores.
History of Auddia
The Company was originally formed in 2012 as Clip
Interactive, LLC to provide the broadcast radio industry with digital consumer products (mobile apps and web applications) that increased
radio listener engagement and generated new revenue for radio stations from digital ads synchronized to the audio ad. In late 2017 the
Company recognized a need to provide the radio industry with a new capability that would allow for a more efficient business model, similar
to the subscription models that had emerged for music and video through companies like Apple, Spotify, SiriusXM and Netflix. The Company
began to conceptualize what would become Auddia, a commercial-free subscription platform for broadcasters and radio listeners.
Management of the Company commenced evaluating
essential aspects of the opportunity such as technical feasibility, consumer viability, basic economics, intellectual property matters
and basic legality. The Company’s Executive Chairman, Chief Executive Officer and Chief Technology Officer all have experience in
performing similar assessments for consumer facing products in various industries, including elections, gaming, secure document processing,
and digital advertising. Further, our Executive Chairman has extensive experience developing strategy and determining business viability
of products in the several previous companies that he founded.
2
Management’s assessment also included metrics
from subscription platforms for broadcast audio content, which show that consumers are willing to pay a subscription fee for commercial-free
audio content. For example, SiriusXM, Inc. offers a service that demonstrates the viability of a commercial-free broadcast audio product
that is purchased by consumers, in their case, for an average $13 (estimated) per month. SiriusXM has 34.6 million subscribers (end of
2020) at this average price point. SiriusXM does not offer the local content and personalities that local broadcast radio exclusively
delivers.
In early 2018 and over the period of next year,
management analyzed and assessed the commercial viability of the proposed Faidr platform to determine whether a subscription-based commercial
free radio service would generate consumer interest. This assessment was based upon: (a) the Company’ experience in having developed,
deployed and operated over 580 mobile apps for broadcast radio companies over the last seven years; (b) discussions of the Auddia concept
with radio industry leaders, most of whom were our current or previous customers; (c) discussions with radio industry analysts; and (d)
research into the state of broadcast and subscription radio industries. As part of the management assessment, in January of 2019, we commenced
discussions with a Harris Insights and Analytics, LLC (“Harris”), to assist management in gauging consumer response to our
planned service, and in March of 2019 we commissioned Harris to conduct a survey. The results of that survey, when integrated with our
internally developed analysis, supported our conclusion of consumer interest and viability of the product. Harris asked consumers to answer
a variety of questions exploring their interest in such a service; how much they would be willing to pay; and several other related topics.
Our interpretation of the results of the survey, also supported our assessment that consumers will continue to listen to local radio channels,
and they are willing to pay a monthly subscription fee to avoid commercials.
Based upon management’s analysis, the above
discussions, and industry research, the Company concluded that a subscription product for local radio’s audio content, where commercials
are removed, was of great interest to the radio broadcast industry. Further, the Company also concluded that consumers would be interested
in subscribing to commercial free local audio content that only local radio produces and broadcasts, and that Faidr would have commercial
viability.
The Company’s Vodcast platform was conceptualized
during this transition period described above, when management recognized the opportunity to leverage previously developed technology
and mobile app capabilities to provide products to podcasters and podcast listeners in the burgeoning podcasting space. Having provided
interactive digital content feeds for radio stations for several years, a similar product for podcasting was explored. The Company presented
a product concept to podcasters and podcaster “rep firms” and sufficient interest from those explorations warranted the development
of a minimally viable mobile app product, branded Vodacast. Eventually, with further support and interest from prospect podcasters and
listeners, the product was expanded to include both iOS and Android mobile apps and the development of the Vodcast Hub, which is the platform’s
content management system.
The Company is poised to execute early, small-scale
marketing trials in which podcasters will promote the Vodcast mobile app to their listeners via the audio of their podcast episodes. The
incentive for podcasters to promote Vodacast comes from the monetization features that are inherent on the platform, where podcasters
understand that a “download” or unique listening session generates more revenue for podcasters when it occurs on the Vodcast
mobile app. The expectation is that listeners will convert at sufficiently high rates to justify wide scale launch and broad promotion
by podcasters.
Overview of the Evolving
Audio Ecosystem and the Positioning of AM/FM Broadcast Radio
We believe that audio
as a medium is experiencing a renaissance as advanced artificial intelligence capabilities such as voice recognition are ushering in an
era where voice is becoming the most efficient interface to interact with audio and video content. Historically, audio has been a passive
medium where content is selected by a professional program director and delivered to large audiences who have no choice in personalizing
the delivered content. But audio is now transitioning to an active medium where consumers can interact with streaming content through
advanced algorithms and feedback mechanisms that include skipping content, providing thumbs up and thumbs down input, sharing content
socially, creating playlists, following other playlists and customizing the programming of content routines for specific parts of the
day through smart speakers like Alexa ( e.g., providing a morning routine). Advanced artificial intelligence capabilities are facilitating
these new capabilities and accelerating the trend towards consumer consumption of on-demand personalized content. To support this trend,
audio content needs to be understood, indexed, stored and made retrievable through search methods so it can be provided to consumers when
they ask for particular content.
3
Broadcast radio remains the dominant force in
audio. The 2020 Share of Ear Study shows broadcast radio with a 42% share of listening and the next most popular form of listening being
streaming audio at 17%. Although AM/FM radio continues to dominate audio listening, streaming audio is the fastest growing segment according
to Share of Ear studies going back to 2014. We believe streaming audio will continue to grow as on-demand content in the form of streaming
music podcasting, short-form audio and other emerging formats of audio content become more prevalent and artificial intelligence technologies
facilitate the introduction of new and improved listening experiences. As streaming audio has demonstrated its growth trajectory, AM/FM
radio has responded by streaming their radio stations but with, we believe, very little success in comparison to the streaming music players
as measured by consumer listening.
Most common streaming
platforms in the U.S. offer a paid subscription model to eliminate or reduce advertisements during the listening experience. With very
few exceptions, AM/FM radio has not adopted this model to date. Most AM/FM streams are simulcasts of the on-air station and carry the
same advertisement load as the on-air product. In 2020, the average advertisement load was 16.7 minutes per hour (an increase of approximately
2 30-second ads from 2018’s average of 16.1 minutes). This means that if these 16.7 minutes were filled with the common 30-second
spot, this would equate to 33.4 advertisements per hour. Given that the free ad-supported tiers of the music streaming services commonly
limit ads to 4 per hour, a streaming service with 32 audio ads per hour is more disruptive to the content listening experience. We believe
the combination of AM/FM radio’s advertisement load and the inability for listeners to skip content or request on-demand content
in an AM/FM radio stream is the main reason broadcast radio is not gaining ground in the audio streaming market relative to the other
music players.
The Company believes
the Faidr App will give subscribers the technology solution they need to enjoy the local content presented by AM/FM radio while not only
avoiding the interruption of 16.7 minutes of ads per hour, but also personalizing the listening experience with skips and on-demand content.
We believe the Faidr App represents the consumer product broadcast radio needs to maintain or expand the lead it currently enjoys from
a time spent listening perspective.
Overview of Podcasting
in the Audio Ecosystem
Another area of significant
change within the broader audio ecosystem, we believe, is that podcasting is an emerging new type of audio media and that there are opportunities
to develop new forms of content consumption, distribution, and monetization around this new form of audio media. With more than 120 million
monthly listeners in the U.S. in 2021, podcasting has exploded within a relatively short period of time. Yet the core offering of a podcast
is still very basic, including only audio content for the listener and leveraging audio advertising (embedded within the podcast episode
content) as the primary and often exclusive mechanism for generating revenue. Like AM/FM radio, podcasting is ripe for disruption by third
parties that bring new and expanded revenue models to the industry.
4
Additionally, we believe
podcasting is still in its infancy and because of that, opportunities exist to improve the overall media creation and consumption experience
for podcasters and listeners alike, and that these improvements can create new channels of revenue for content creators. By leveraging
more than six years of experience delivering synchronized digital content feeds for radio stations through their mobile apps and web players,
the Company believes that basic podcasting audio, as a generic form of audio media, can be enhanced to provide a better content experience
for listeners while providing a more robust platform on which podcasters as content creators can more effectively monetize their work.
Software Products
and Services
The Faidr App
The Faidr App is our flagship product and is expected
to generate the majority of the Company’s future revenue.
How the Faidr App Works
A Faidr subscriber will select a specific streaming
radio station to record and be able to listen to the recording of that station in a customized manner. The App will record the station
in real time and its AI algorithm will identify the beginning and end of audio content segments including music and commercials. When
the recorded station is played back by the App subscriber, Faidr will identify the audio content segments the user chooses not to consume
and automatically switch the audio playback of the recording to a different piece of audio content. For example, if a consumer chooses
not to listen to commercials during the playback of their recording of a station, the Faidr App will automatically cover the commercial
segments with other content such as additional music.
The Company is developing strategies and content
relationships to access additional content sources to cover commercials and respond to skips across many content segments in addition
to music and commercials, such as sports, news, talk and weather. As the audio content ecosystem continues to expand, the Company believes
Faidr will represent an attractive distribution platform for content providers. There is no guarantee the audio content ecosystem will
continue to expand along its current trajectory or that the Company will be able to secure access to content in an economically advantageous
manner, both of which would negatively impact the user experience within Faidr. The Company has not yet secured the rights from content
providers to place any audio content into the platform in an on-demand use case.
The Faidr App is built on a proprietary artificial
intelligence platform developed and owned by the Company and subject to one issued patent and additional patent applications that are
pending.
Copyright Law
To secure the rights to stream music and other
content through the Faidr app, the Company may enter into license agreements with copyright owners of sound recordings and musical works
or their authorized agents. In June 2021, the Company filed a Notice of Use of Sound Recordings Under Statutory License in accordance
with 37 CFR § 370.2, which authorized the Company to make noninteractive digital audio transmissions and reproductions of certain
sound recordings pursuant to the statutory licenses set forth in 17 U.S.C. §§ 112 and 114. The Company is also in the process
of obtaining licenses with the performing rights organizations (“PROs”) in the United States, which negotiate blanket licenses
with copyright users for the public performance of compositions in their repertory, collect royalties under such licenses, and distribute
those royalties to copyright owners.
5
The Faidr App’s architecture presents a
built-in digital audio recorder (“DAR”) that will allow consumers to record third-party transmissions made available through
the Faidr App. The Company believes such consumer-initiated recordings are authorized as non-infringing, fair use time shifting by consumers
pursuant to the Supreme Court’s decision in Sony Corp. of America v. Universal City Studios, Inc. , 464 U.S. 417 (1984). The
Supreme Court also ruled that the manufacturers of home video recording devices were not liable for reproductions made by consumers where
the devices had substantial non-infringing uses. Faidr’s DAR is analogous to the Betamax television recorders found non-infringing
in the Universal City Studios decision. With the Faidr’s DAR, users can select radio stations to record. Users can also control
their listening experience by deciding whether they will listen to commercials or other programming categories selected by the user. The
Company believes giving users the ability to avoid commercials is protected, non-infringing activity.
If a court were to hold that one or more functionalities
offered by the Faidr App resulted in the violation of protected rights of third parties, the Company could be subject to liability for
infringement, the damages for which could be material.
Vodacast
Vodacast is an interactive podcasting platform
(the “Vodacast App”) the Company is building that will allow podcasters to give their audiences an interactive audio experience.
Podcast listeners will be able to see video and other digital content that correlates with the podcast audio and is presented to the listener
as a digital feed within the Vodacast App. All content presented in the digital feed can be synched to the podcast audio content. This
allows podcast listeners to visually experience, interact with, and eventually comment on audio content in podcasts.
Much of the technology we use in Vodacast to create
the feed of digital content synchronized to the audio content of the podcast is based on the core functionality and product concepts the
Company has used historically to provide synchronized digital feeds to over 580 radio stations. Additional technology needs to be built
to fully develop the Vodacast user interface and distributed content management system.
Vodacast introduces a new digital revenue stream
to podcasters, such as synchronized digital advertising while providing end users a new digital content channel that compliments the core
audio channel of the podcast. Below are hypothetical screenshots for a generic Podcast. The image on the right is an example of an episode
feed in Vodacast while the image on the left is an example of a typical user experience of a podcast episode in most other listening apps.
Within the Vodacast episode feed, digital ads can be placed to drive revenue.
6
Business Model and Customer Acquisition Strategy
for Faidr and Vodacast
The Company has an eight-year plus history of
working closely with the broadcast radio industry in the United States to help the industry adapt to both digital advertising and digital
media technologies.
The Company announced several broadcast radio
partnerships during 2021 in which we performed commercial trials within these markets. Based on the initial results from our commercial
trials, the Company believes consumers are drawn to an interruption-free radio experience. We are anticipating a full launch in February
2022 that will initially include approximately 4,000 radio stations on the Faidr App. The Company will look to onboard participating broadcasters
shortly after our full launch to participate in our revenue share model and drive customers to Faidr.
Radio stations owned by broadcasters will be economically
incentivized to promote Faidr to their listeners. We intend to leverage subscription revenue to compensate participating radio broadcasters
for promotional support and their increased music streaming fees. We believe that if participating broadcasters can generate increased
revenue from their content, they can decrease their on-air advertising load while increasing the price paid for each commercial, as the
commercial is more likely to be heard by consumers in a less cluttered advertising environment. In addition, we intend to offer tiered
subscriptions to the Faidr App where lower priced subscriptions allow a lower level of functionality and control. We believe that our
history and existing relationships with broadcast radio will drive customer acquisition for the Faidr App.
Our business model is based on creating a pool
of subscription revenue across all streaming stations and other content providers utilizing the Faidr platform. This subscription pool,
less direct subscriber acquisition costs and increased music streaming fees, is expected to be shared with radio stations and other content
providers based on the time each listener spends listening to a station on Faidr. We believe this business model will result in broadcasters
promoting the listening of their stations within Faidr, similar to how radio stations are currently using air time to promote the listening
of their stations on Alexa and other smart speaker systems. Broadcasters who intend to participate, but not promote Faidr will share in
the subscription pool at a standard percentage (40%), while Broadcasters who participate and promote Faidr to their listeners will share
in the subscription pool at 2X the standard percentage (80%).
The Vodacast platform
will be marketed to podcasters and podcasting companies with business-to-business strategies that focus on communicating the value propositions
of the Vodacast platform. The potential to earn new, incremental revenue on the Vodacast platform, in addition to the other key value
propositions of the platform, is expected to organically drive podcasters to promote the platform directly to their listeners. Direct-to-consumer
marketing will be done independently by the Company and, in some cases, in partnership with podcasters who leverage their audio content
programs to promote to their established audiences. As is the case with other proven marketing strategies, we intend to have our partners
benefit from a participative revenue share, higher ad revenue, and higher margins on advertising through the Vodacast platform.
Our Legacy Interactive
Radio Platform
From 2014 through 2020, the Company was successful
in deploying our legacy platform across 580 major radio stations and 1.6 million monthly active users. Although this represents a meaningful
user base, it is a small fraction of the listening audience represented by the 580 stations on the Company’s legacy platform. We
believe the two main reasons radio was not able to drive more users to the platform are that the number of consumers willing to download
an individual radio station app is small and that to appeal to a greater digital audience the core listening experience of radio needs
to incorporate a premium offering that includes skips, on-demand content and a commercial-free option.
The Company’s legacy product served the
broadcast industry by providing a platform that allowed for the delivery of actionable digital ads that are synchronized with broadcast
and streaming audio ads. Broadcasters offered mobile and web digital interfaces to their listeners, typically for their individual stations.
Our Interactive Radio Platform provided mobile and web products that provided end users (listeners) with a visual display of everything
a radio station has played in recent history (referred to as a “station feed”). In addition to displaying album art for songs
played, and digital insertions for station promotions and programs (e.g., a radio station contest), the station feed also included a digital
element for each audio ad that was played. These interactive, synchronized digital ads generate additional revenue for broadcasters and
allow for the collection of meaningful advertising analytics which we present to broadcasters through an analytics dashboard.
7
The Company began phasing out the Interactive
Radio Platform in 2020 and ceased operations related to all legacy deployments and services by July 1, 2020. Much of the core technology
of this platform is being leveraged for re-use with our new products, Faidr and Vodacast. Furthermore, our well-established relationships
with more than a dozen broadcasters through the sales, marketing and digital services operations are being maintained as we seek to deploy
the Faidr App at national scale.
Intellectual Property
We rely on a combination of patents, trade secrets,
non-disclosure agreements, and other intellectual property to protect the proprietary technologies that we believe are important to our
business. Our success will depend in part on our ability to obtain and maintain patent and other proprietary protection for commercially
important inventions and know-how, defend and enforce our patents, maintain our licenses, preserve our trade secrets, and operate without
infringing valid and enforceable patents and other proprietary rights of third parties. We also rely on continuing technological innovation
to develop, strengthen, and maintain our proprietary position in the field of interactive audio.
The Company holds issued patents and has patents
pending in the areas of audio content monitoring, identification, distribution and presentation. The Company’s intellectual property
has been used in the development of products that allow broadcasters and audio content distributors to present digital content and supplemental
audio and video content along with and even synchronized with their standard audio content. These products introduce new consumer use
scenarios, such as offering direct response to audio ads (such as a standard broadcast radio commercial). The products give consumers,
via smartphone applications, a mechanism to identify both the content and the source of content and allow the consumer to act on what
they may have heard and/or receive additional information about what they heard.
On March 12, 2019, the United States Patent and
Technology Office issued a patent to the Company (titled “Method and System for Sub-Audible Signaling”) that covers an advanced
“watermarking” technology to attach source-attribution information, as well as highly detailed content descriptors into an
audio broadcast or stream. We believe this technology improves the state of the art by potentially increasing the amount of information
that can be embedded in an audio stream or broadcast, as well as supporting the real time addition of sub-audio information. The Company
does not utilize this patent technology in its current products, but the technology may be useful for future products or potential licensing
to others. However, there can be no assurance that this patent or the technology underlying the patent will be utilized or licensed by
the Company or, even if utilized or licensed, this patented technology will result in revenues or profits.
The most recent intellectual property to be submitted
for patent application is a set of technologies that are integral to the development and operation of consumer-oriented platform that
can deliver commercial free broadcast radio content. These technologies involve distributed content monitoring ( e.g., on the smartphones
of consumers) and content identification, including the identification of the beginning and end of specific segments of content, such
as a song or an ad. Combining these capabilities with time-shifting and real-time audio content replacement provides the end user with
a dynamic, multi-source, commercial free audio content experience that can include the local content heard on the radio as well as any
other content available form an accessible source. This intellectual property serves as the cornerstone of the Company’s new focus
and allows the Company to eventually expand to provide numerous and various audio content sources on a single platform.
In June 2020 the United States Patent and Technology
Office approved the first of these patent applications (titled “Seamless Integration of Radio Broadcast Audio with Streaming Audio”)
that details a process that can be used to monitor, time shift and play an over the air radio broadcast. This patent will protect key
Company functionality that is central to the delivery of our core offering of commercial free radio. For example, using this technology,
when a commercial break is detected on the over the air broadcast, alternate content from local or streaming sources can be injected to
cover the break. Additionally, a second broadcast radio station can be similarly time shifted and used as alternate content. This intellectual
property gives the Company exclusive advantages when dealing with established music rights and content costs issues related to broadcast
versus streaming music. This gives the Company leverage when working with both the broadcast industry and the music industry, and options
to deliver services from lower cost, over the air audio content sources.
The Company holds trademarks and is in the process
of applying for trademarks for key products and brands. The Company holds the trademark for a product named PLAZE, which is a potential
commercial-free music streaming product that is a future, strategic opportunity of the business. The Company also holds the trademark
for AUDDIA which is used as both the corporate brand name as well as the name of the consumer-facing mobile application that delivers
the Company’s commercial free radio service. The Company holds the trademark for VODACAST which is used as the brand name for their
podcasting platform.
8
In addition, any intellectual property litigation
to which we become a party may require us to do one or more of the following:
·
cease selling, licensing, or using products or features that incorporate the intellectual property rights that we allegedly infringe, misappropriate, or violate;
·
make substantial payments for legal fees, settlement payments, or other costs or damages, including indemnification of third parties;
·
obtain a license or enter into a royalty agreement, either of which may not be available on reasonable terms or at all, in order to obtain the right to sell or use the relevant intellectual property; or
·
redesign the allegedly infringing products to avoid infringement, misappropriation, or violation, which could be costly, time-consuming, or impossible.
Intellectual property litigation is typically complex, time consuming,
and expensive to resolve and would divert the time and attention of our management and technical personnel. It may also result in adverse
publicity, which could harm our reputation and ability to attract or retain customers. As we grow, we may experience a heightened risk
of allegations of intellectual property infringement. An adverse result in any litigation claims against us could have a material adverse
effect on our business, financial condition, and results of operations.
Competition
Our audio service offerings
face competition from alternative media platforms and technologies, such as broadband wireless, satellite radio, audio broadcasting by
cable television systems and internet-based streaming music services, as well as consumer products, such as portable digital audio players
and other mobile devices, smart phones and tablets, gaming consoles, in-home entertainment and enhanced automotive platforms. These alternative
platforms and technology are offered by much larger and well-established music service company’s such as SiriusXM, iHeart Media,
Spotify, and TuneIn. These technologies and alternative media platforms compete with our services for audience share and advertising revenues.
There can be no assurance that we will be able to compete successfully in the audio marketplace. We are a small, relatively new company
and we do not currently consider the Company to be a significant participant in its industry.
Further, our success
is dependent upon our development of new services and products for both broadcasters and consumer listeners, and there can be no assurance
that we will have the resources to acquire new technologies or to introduce new services to compete with other new technologies or services.
Other companies employing new technologies or services could more successfully implement such new technologies or services or otherwise
increase competition with our business.
Employees
As of December 31, 2021,
we had 22 total employees, 17 of whom were engaged in full-time research and development activities and 5 of whom were engaged in general
administration. The Company also works with 1 full-time contractor who supports research and development and 2 part-time contractors who
support general administration activities. None of our employees is represented by any collective bargaining unit. We believe that we
maintain good relations with our employees.
Health, Safety and Wellness
We believe that our employees
are the summation of our successes, which is why we offer an excellent health and benefits program to our employees and their families.
We offer our employees comprehensive health insurance as well as optional dental and vision coverage. Additionally, we provide our employees
and paid vacation, holiday, family leave and sick leave, with numerous other benefits offered to our employees.
In
response to the COVID-19 pandemic, we took immediate steps to protect our employees, clients and communities in which we operate by making
changes to work locations, work protocols, and information services. We continue to maintain our commitment to ensuring our employees’
health, safety and wellness by providing our employees the option to work in office or fully remote. Any employee who works in office
must adhere to the Auddia’s policy regarding vaccination status to ensure the health and safety of our employees.
9
Legal Proceedings
From time to time, we
may be involved in litigation relating to claims arising out of our operations in the normal course of business. We are not currently
a party to any material legal proceedings, the adverse outcome of which, in our management’s opinion, individually or in the aggregate,
would have a material adverse effect on the results of our operations or financial position. There are no material proceedings in which
any of our directors, officers or affiliates or any registered or beneficial stockholder of more than 5% of our common stock is an adverse
party or has a material interest adverse to our interest.
Facilities
The Company leases approximately 8,600 square
feet of office space under a non-cancelable operating sublease. Rent expense was $75,336 and $72,999 for the year ended December 31, 2021
and 2020, respectively. In April 2021, the Company entered into a sublease for twelve months, with an initial base rent of $7,150 per
month with three separate six month renewal options, subject to fixed rate escalation increases. The Company previously leased approximately
3,000 square feet of office space that expired on April 30, 2021.
Regulatory and Certifications
We are subject to varying
degrees of regulations in each of the jurisdictions in which we provide services. Local laws and regulations, and their interpretation
and enforcement, differ significantly among those jurisdictions.
Data privacy has become
a significant issue in the United States and in other countries. The regulatory framework for privacy issues worldwide is rapidly evolving
and is likely to remain uncertain for the foreseeable future. Many federal, state and foreign government bodies and agencies have adopted
or are considering adopting laws and regulations affecting or regarding the collection, use and disclosure of personal information. In
the United States, these include, for example, rules and regulations promulgated under the authority of the Federal Trade Commission,
the Health Insurance Portability and Accountability Act of 1996, the Family Medical Leave Act of 1993, the ACA, state breach notification
laws and state privacy laws, such as the California Consumer Privacy Act of 2018 (the “CCPA”), the California Privacy Rights
Act (the “CPRA”) and the Illinois Biometric Information Privacy Act (the “IBIPA”). Further, because some of our
clients have establishments internationally, the European Union’s General Data Protection Regulation (“GDPR”) and other
foreign data privacy laws may impact our processing of certain client and employee information.
We rely on a combination
of copyrights, trademarks, service marks, trade secret laws and contractual restrictions to establish and protect our intellectual property
rights. We also have a number of registered and unregistered trademarks and will continue to evaluate the registration of additional trademarks
as appropriate. We do not have any patents or patent applications pending.
Segment Information
We operate in a single
operating segment and a single reporting segment. Operating segments are defined as components of an enterprise about which separate financial
information is regularly evaluated by the chief operating decision maker function (which is fulfilled by our chief executive officer)
in deciding how to allocate resources and in assessing performance. Our chief executive officer allocates resources and assesses performance
based upon financial information at the level. Since we operate in one operating segment, all required financial segment information is
presented in the financial statements.
10
Corporate Information
We were originally formed as Clip Interactive,
LLC in January 2012, as a limited liability company under the laws of the State of Colorado. In connection with our initial public offering
(“IPO”) in February 2021, we converted into a Delaware corporation pursuant to a statutory conversion under the name Auddia
Inc. Our principal executive offices are located at 2100 Central Avenue, Suite 200, Boulder, CO 80301. Our main telephone number is (303) 219-9771.
Our internet website is www.auddia.com and corporate website is www.auddiainc.com. The information contained in or accessible from our
website is not incorporated into this Annual Report, and you should not consider it part of this Annual Report. We have included our website
address in this Annual Report solely as an inactive textual reference.
We are an “emerging growth company”
as defined in the Jumpstart Our Business Startups Act of 2012. We will remain an emerging growth company until the earlier of: (i) the
last day of the fiscal year (a) following the fifth anniversary of the completion of our IPO, (b) in which we have total annual gross
revenue of at least $1.07 billion, or (c) in which we are deemed to be a large accelerated filer, which means the market value of our
common stock that is held by non-affiliates exceeds $700.0 million as of the prior June 30th, and (ii) the date on which we have issued
more than $1.0 billion in non-convertible debt during the prior three-year period.
Available Information
Our internet address
is www.Auddia.com and our investor relations website is located at investors.Auddiainc.com. Our Annual Reports on Form 10-K, Quarterly
Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those reports can be found on our investor relations website, free
of charge, as soon as reasonably practicable after we electronically file such material with, or furnish it to, the SEC. Information contained
on our website is not incorporated by reference into this Form 10-K. The SEC maintains a public website, www.sec.gov, which includes information
about and the filings of issuers that file electronically with the SEC.
Item 1A.
Risk Factors
This Annual Report
on Form 10-K contains forward-looking information based on our current expectations. Because our business is subject to many risks and
our actual results may differ materially from any forward-looking statements made by or on behalf of us, this section includes a discussion
of important factors that could affect our business, operating results, financial condition and the trading price of our securities. This
discussion should be read in conjunction with the other information in this Annual Report on Form 10-K, including our financial statements
and the related notes and “Management’s Discussion and Analysis of Financial Condition and Results of Operations. The occurrence
of any of the events or developments described below could have a material adverse effect on our business, results of operations, financial
condition, prospects and securities trading prices. Additional risks and uncertainties not presently known to us or that we currently
deem immaterial may also impair our business operations.
Risks related to the
COVID-19 pandemic
Public health officials
have recommended and mandated precautions to mitigate the spread of COVID-19. Our research and development and our entire business may
be adversely impacted by actions taken to contain or treat the impact of COVID-19, and the extent of such impact will depend on future
developments, which are highly uncertain and cannot be predicted. The COVID-19 pandemic has adversely impacted economic activity and conditions
worldwide. Although our business has not been adversely impacted by the COVID-19 pandemic to date, the Company cannot predict with certainty
the full extent the COVID-19 pandemic will have on our business including macroeconomic conditions and customer demand for our products
in the future.
11
Risks related to our
financial position and need for additional capital
Our auditors have
previously expressed substantial doubt about our ability to continue as a going concern, which may hinder our ability to obtain further
financing.
Our past working capital
deficiency, stockholders’ deficit and recurring losses from operations raised substantial doubt about our ability to continue as
a going concern. As a result, our independent registered public accounting firm included an explanatory paragraph in its report on our
financial statements for the year ended December 31, 2019 with respect to this uncertainty. We believe that the net proceeds from
our recent February 2021 IPO, the July 2021 exercise of our publicly traded Series A Warrants, and our existing cash will be sufficient
to fund our current operating plans through at least the next 12 months. We have based these estimates, however, on assumptions that
may prove to be wrong, and we could spend our available financial resources much faster than we currently expect and need to raise additional
funds sooner than we anticipate. If we are unable to raise capital when needed or on acceptable terms, we would be forced to delay, reduce
or eliminate our technology development and commercialization efforts.
We have incurred
significant net losses since inception and anticipate that we will continue to incur net losses for the foreseeable future and may never
achieve or maintain profitability.
Since inception, we have incurred significant
net losses. We expect to continue to incur net losses in the near term. Our net losses were $13,478,069 and $4,051,221 for the years ended
December 31, 2021 and 2020, respectively. For the year ended December 31, 2021 our cash used in operations was $5,428,094. At December
31, 2021, we had cash and equivalents on hand of $6,345,291. To date, we have devoted our efforts towards securing financing, building,
and evolving our technology platform, marketing our mobile app product for radio stations as well as initiating our marketing efforts
for our music player. We expect to continue to incur significant expenses and operating losses for the foreseeable future. We anticipate
that our expenses will increase substantially if, and as, we:
·
incur costs related to the national launch of our Faidr App and as we continue obtaining market acceptance;
·
recruit and retain podcasters to our Vodacast App and retaining listeners on the platform;
·
continue to develop and improve our technology;
·
effectively addressing any competing technological and market developments;
·
add operational, business development & marketing personnel; and
·
incur legal expenses related to avoiding and defending against intellectual property infringement, misappropriation and other claims
To become profitable, we must develop and
eventually commercialize one or more product candidates, including Faidr and Vodacast, with significant market potential. This will require
us to be successful in a range of challenging activities, and our expenses will increase substantially as we seek to bring these products
to market. We may never succeed in any or all of these activities and, even if we do, we may never generate revenue that is significant
or large enough to achieve profitability. If we do achieve profitability, we may not be able to sustain or increase profitability on a
quarterly or annual basis. Our failure to become and remain profitable would decrease the value of our company and could impair our ability
to raise capital, develop new products, expand our business or continue our operations. A decline in the value of our Company also could
cause stockholders to lose all or part of their investment.
12
We may need additional
funding, which may not be available on acceptable terms, or at all. Failure to obtain this capital when needed may force us to delay,
limit or terminate our product development efforts or other operations.
We expect our expenses
to increase in connection with our ongoing activities, particularly as we continue to invest in sales, marketing and engineering resources
and bring our products to market. Furthermore, we expect to incur additional costs associated with operating as a public company. While
we believe that the net proceeds from our recent IPO, Series A warrant exercises and our existing cash will be sufficient to fund our
current operating plans through at least the next 12 months, we anticipate that we may need additional funding to complete the development
of our full product line and scale products with a demonstrated market fit.
Building and scaling
technology products is a time-consuming, expensive and uncertain process that takes years to complete, and we may never generate the necessary
user experience required to obtain market acceptance and achieve meaningful product sales. In addition, our product candidates, once developed,
may not achieve commercial success. The majority of revenue will be derived from or based on sales of software products that may not be
commercially available for many years, if at all. Accordingly, we will need to continue to rely on revenues from existing products and/or
additional financing to achieve our business objectives. Adequate additional financing may not be available to us on acceptable terms,
or at all.
Raising additional
capital may cause dilution to our existing stockholders, restrict our operations or require us to relinquish rights to our technologies
and product candidates.
We may seek additional
capital through a combination of public and private equity offerings, debt financings, strategic partnerships and alliances and licensing
arrangements. To the extent that we raise additional capital through the sale of equity or convertible debt securities, the ownership
interest of stockholders will be diluted, and the terms may include liquidation or other preferences that adversely affect the rights
of existing stockholders. The incurrence of indebtedness would result in increased fixed payment obligations and could involve restrictive
covenants, such as limitations on our ability to incur additional debt, limitations on our ability to acquire or license intellectual
property rights and other operating restrictions that could adversely impact our ability to conduct our business. If we raise additional
funds through strategic partnerships and alliances and licensing arrangements with third parties, we may have to relinquish valuable rights
to our technologies, or our other product candidates, or grant licenses on terms unfavorable to us.
We have generated
historical revenue from our mobile app platform for radio stations, but future revenue growth is dependent on new software services.
Our ability to generate
revenue from product sales and achieve profitability depends on our ability to successfully complete the development and commercialization
of future software products. Our ability to generate meaningful revenue from product sales depends heavily on our success in:
·
obtaining market acceptance;
·
effectively addressing any competing technological and market developments;
·
negotiating favorable terms in any collaboration, licensing or other arrangements into which we may enter and performing our obligations under such arrangements;
·
maintaining, protecting, enforcing, and expanding our portfolio of intellectual property rights, including patents, trademarks, trade secrets and know-how;
·
avoiding and defending against intellectual property infringement, misappropriation and other claims;
·
implementing additional internal systems and infrastructure, as needed; and
·
attracting, hiring and retaining qualified personnel.
13
Our limited operating history of our current
business plan may make it difficult for investors to evaluate the success of our business to date and to assess our future viability.
We are an early-stage
company founded in 2012, with a limited operating history that has recently changed its business plan to develop and sell our new and
potential products. There can be no assurance that any of our future products and services will be successfully developed, protected from
competition by others, or marketed successfully. Accordingly, there can be no assurance that we will ever have positive net earnings.
We have identified
material weaknesses in our internal control over financial reporting. Failure to achieve and maintain effective internal control over
financial reporting could result in our failure to accurately or timely report our financial condition or results of operations, which
could have a material adverse effect on our business and securities prices.
A material weakness is a deficiency, or a combination
of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement
of our financial statements will not be prevented or detected on a timely basis. Management is working to remediate our current material
weaknesses and prevent potential future material weaknesses by hiring additional qualified accounting and financial reporting personnel,
and further reviewing and enhancing our accounting processes. We may not be able to fully remediate any future material weaknesses until
these steps have been completed and have been operating effectively for a sufficient period of time. If we are not able to maintain effective
internal control over financial reporting, our financial statements and related disclosures may be inaccurate, which could have a material
adverse effect on our business and our securities prices.
We are required to comply with the SEC’s
rules implementing Sections 302 and 404 of the Sarbanes-Oxley Act, which requires management to certify financial and other information
in our quarterly and annual reports and provide an annual management report on the effectiveness of our controls over financial reporting.
This assessment includes disclosure of any material weaknesses identified by our management in our internal control over financial reporting,
as well as a statement that our independent registered public accounting firm has issued an opinion on the effectiveness of our internal
control over financial reporting, provided that our independent registered public accounting firm will not be required to attest
to the effectiveness of our internal control over financial reporting until our first annual report required to be filed with the SEC
following the later of the date we are deemed to be an “accelerated filer” or a “large accelerated filer,” each
as defined in the Securities and Exchange Act of 1934, as amended (the “Exchange Act”), or the date we are no longer an emerging
growth company, as defined in the JOBS Act. We could be an emerging growth company for up to five years.
If we fail to maintain
proper and effective internal controls, our ability to produce accurate financial statements on a timely basis could be impaired, which
would adversely affect our business.
Ensuring that we have
adequate internal financial and accounting controls and procedures in place to produce accurate financial statements on a timely basis
is a costly and time-consuming effort that needs to be re-evaluated frequently. The rapid growth of our operations and the completed IPO
has created a need for additional resources within the accounting and finance functions due to the increasing need to produce timely financial
information and to ensure the level of segregation of duties customary for a U.S. public company. We continue to reassess the sufficiency
of finance personnel in response to these increasing demands and expectations.
Our management is responsible
for establishing and maintaining adequate internal control over financial reporting to provide reasonable assurance regarding the reliability
of our financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting
principles. Our management does not expect that our internal control over financial reporting will prevent or detect all errors and all
fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control
system’s objectives will be met. Because of the inherent limitations in all control systems, no evaluation of controls can provide
absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any,
within our company will have been detected.
14
We expect to expend significant
resources in developing the necessary documentation and testing procedures required by Section 404 of the Sarbanes-Oxley Act. We cannot
be certain that the actions we will be taking to improve our internal controls over financial reporting will be sufficient, or that we
will be able to implement our planned processes and procedures in a timely manner. In addition, if we are unable to produce accurate financial
statements on a timely basis, investors could lose confidence in the reliability of our financial statements, which could cause the market
price of our common stock to decline and make it more difficult for us to finance our operations and growth.
Risks related to the
development of our products
Our subscription
revenue margins and our freedom to operate our Faidr radio platform rely on continuity of the established music licensing framework.
Present music licensing
costs and general rights to play music are determined by an established statutory rate framework which could change in the future. Changes
in licensing costs and general rights to play music content could impact our direct costs for content or even prohibit access to content
that is fundamental to the platform. Changes could adversely impact our cost to operate the platform and/or our rights to deliver content
to end users.
Our Faidr platform
will rely on the established “personal use exemption” which allows individuals to record content for time-shifting purposes.
The Faidr platform will
allow consumers to access broadcast audio content “live,” in real-time with a slight delay, and also enables consumers to
buffer audio content on the user’s device for delayed playback, that can take advantage of the App’s intelligent listening
capabilities. We believe that the limited buffering provided for within the Faidr App is lawful and falls within the United States Supreme
Court’s ruling allowing consumers the right to time shift programming for later consumption. The Faidr App only permits buffering
on the user’s mobile device in a manner that does not permit librarying of content by the consumer and no right to offload content
from the Faidr App to another device, other than through the exploitation of the “analog hole” (e.g., allowing another device
to record audio while it is playing through the Faidr App). While we believe that the functionality of the Faidr App is protected under
current law, there is a risk that one or more aspects of the Faidr App may be found to violate the rights of third parties. If it is determined
that we are not permitted to give consumers the right to buffer content locally and also control their listener experience by receiving
alternative programming to what is included in an AM/FM station’s transmission, certain features of the Faidr App may have to be
disabled or discontinued, the costs to the Company for access to content could increase significantly, and result in an increase in the
consumer price of the App, thus making the Faidr App less desirable in the marketplace.
If we are unable to
obtain and maintain patent protection for our products and product candidates, or if the scope of the patent protection obtained is not
sufficiently broad, our competitors could develop and commercialize products and product candidates similar or identical to ours, and
our ability to successfully commercialize our products and product candidates may be adversely affected.
Our commercial success
will depend, in part, on our ability to obtain and maintain patent protection in the United States and other countries with respect to
our products and product candidates. We seek to protect our proprietary position by filing patent applications in the United States and
abroad related to our products and product candidates that are important to our business.
We cannot be certain
that additional patents will be issued or granted with respect to applications that are currently pending or that we may apply for in
the future with respect to one or more of our products and product candidates, or that issued or granted patents will not later be found
to be invalid and/or unenforceable.
15
The patent prosecution
process is expensive and time-consuming. We may not be able to file and prosecute all necessary or desirable patent applications at a
reasonable cost or in a timely manner. It is also possible that we will fail to identify patentable aspects of our research and development
output before it is too late to obtain patent protection. Although we enter into non-disclosure and confidentiality agreements with parties
who have access to patentable aspects of our research and development output, such as our employees, collaboration partners, consultants,
advisors and other third parties, any of these parties may breach the agreements and disclose such output before a patent application
is filed, thereby jeopardizing our ability to seek patent protection.
Real or perceived
errors, failures or bugs in our platform or products could materially and adversely affect our operating results and growth prospects.
The software underlying
our platform and products is highly technical and complex. Our software has previously contained, and may now or in the future contain,
undetected errors, bugs or vulnerabilities. In addition, errors, failures and bugs may be contained in open source software utilized in
building and operating our products or may result from errors in the deployment or configuration of open source software. Some errors
in our software may only be discovered after the software has been deployed or may never be generally known. Any errors, bugs or vulnerabilities
discovered in our software after it has been deployed, or never generally discovered, could result in interruptions in platform availability,
product malfunctioning or data breaches, and thereby result in damage to our reputation, adverse effects upon customers and users, loss
of customers and relationships with third parties, including social media networks, loss of revenue or liability for damages. In some
instances, we may not be able to identify the cause or causes of these problems or risks within an acceptable period of time.
Risks related to our
business operations
Our future success
depends on our ability to retain key employees, consultants and advisors and to attract, retain and motivate qualified personnel.
We are highly dependent
on members of our executive team; the loss of whose services may adversely impact the achievement of our objectives. While we have entered
into employment agreements with certain of our executive officers, any of them could leave our employment at any time. We currently do
not have “key person” insurance on any of our employees. The loss of the services of one or more of our current employees
might impede the achievement of our research, development and commercialization objectives.
Recruiting and retaining
other qualified employees, consultants and advisors for our business, including scientific and technical personnel, will also be critical
to our success. Competition for skilled personnel is intense and the turnover rate can be high. We may not be able to attract and retain
personnel on acceptable terms given the competition among numerous technology companies for individuals with similar skill sets. The inability
to recruit, or loss of services of certain executives, key employees, consultants or advisors, may impede the progress of our product
development and commercialization objectives.
If we are unable
to manage expected growth in the scale and complexity of our operations, our performance may suffer.
If we are successful
in executing our business strategy, we will need to expand our managerial, operational, financial and other systems and resources to manage
our operations, continue our technology development activities and, in the longer term, scale a commercial infrastructure to support our
product roll out and end user projections. Future growth would impose significant added responsibilities on members of management. It
is likely that our management, finance, sales, marketing and engineering systems and facilities currently in place may not be adequate
to support this future growth. Our need to effectively manage our operations, growth and future product commercialization requires that
we continue to develop more robust business processes and improve our systems and procedures in each of these areas and to attract and
retain sufficient numbers of talented employees. We may be unable to successfully implement these tasks on a larger scale and, accordingly,
may not achieve our product development and growth goals.
16
Any cybersecurity-related
attack, significant data breach or disruption of the information technology systems or networks on which we rely could negatively affect
our business.
Our operations rely on
information technology systems for the use, storage and transmission of sensitive and confidential information with respect to our customers,
our customers’ consumers or other social media audiences, the third-party technology platforms of other parties and our employees.
A malicious cybersecurity-related attack, intrusion or disruption by either an internal or external source or other breach of the systems
on which our platform and products operate, and on which our employees conduct business, could lead to unauthorized access to, use of,
loss of or unauthorized disclosure of sensitive and confidential information, disruption of our services, and resulting regulatory enforcement
actions, litigation, indemnity obligations and other possible liabilities, as well as negative publicity, which could damage our reputation,
impair sales and harm our business. Cyberattacks and other malicious internet-based activity continue to increase, and cloud-based platform
providers of products and services have been and are expected to continue to be targeted. In addition to traditional computer “hackers,”
malicious code (such as viruses and worms), phishing, employee theft or misuse and denial-of-service attacks, sophisticated nation-state
and nation-state supported actors now engage in attacks (including advanced persistent threat intrusions). Despite efforts to create security
barriers to such threats, it is not feasible, as a practical matter, for us to entirely mitigate these risks. If our security measures
are compromised as a result of third-party action, employee, customer, or user error, malfeasance, stolen or fraudulently obtained log-in
credentials or otherwise, our reputation would be damaged, our data, information or intellectual property, or those of our customers,
may be destroyed, stolen or otherwise compromised, our business may be harmed and we could incur significant liability. We have not always
been able in the past and may be unable in the future to anticipate or prevent techniques used to obtain unauthorized access to or compromise
of our systems because they change frequently and are generally not detected until after an incident has occurred. We also cannot be certain
that we will be able to prevent vulnerabilities in our software or address vulnerabilities that we may become aware of in the future.
Further, as we rely on third-party cloud infrastructure, we depend in part on third party security measures to protect against unauthorized
access, cyberattacks and the mishandling of data and information. Any cybersecurity event, including any vulnerability in our software,
cyberattack, intrusion or disruption, could result in significant increases in costs, including costs for remediating the effects of such
an event, lost revenue due to network downtime, and a decrease in customer and user trust, increases in insurance premiums due to cybersecurity
incidents, increased costs to address cybersecurity issues and attempts to prevent future incidents, and harm to our business and our
reputation because of any such incident.
There can be no assurance
that any limitation of liability provisions in our technical and/or subscription agreements would be enforceable or adequate or would
otherwise protect us from any such liabilities or damages with respect to any claim related to a cybersecurity incident. We also cannot
be sure that our existing general liability insurance coverage and coverage for cyber liability or errors or omissions will continue to
be available on acceptable terms or will be available in sufficient amounts to cover one or more large claims or that the insurer will
not deny coverage as to any future claim. The successful assertion of one or more large claims against us that exceed available insurance
coverage, or the occurrence of changes in our insurance policies, including premium increases or the imposition of large deductible or
co-insurance requirements, would harm our business.
Many governments have
enacted laws requiring companies to provide notice of data security incidents involving certain types of personal data. In addition, some
of our customers require us to notify them of data security breaches. Security compromises experienced by our competitors, by our customers
or by us may lead to public disclosures, which may lead to widespread negative publicity. Any security compromise in our industry, whether
actual or perceived, could harm our reputation, erode confidence in the effectiveness of our security measures, negatively affect our
ability to attract new customers, encourage consumers to restrict the sharing of their personal data with our customers or the social
media networks, cause existing customers to elect not to renew their subscriptions or subject us to third-party lawsuits, regulatory fines
or other action or liability, which could harm our business.
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Changing regulations
and increased awareness relating to privacy, information security and data protection could increase our costs, affect or limit how we
collect and use personal information and harm our brand.
We receive, store and
otherwise process personal information and other data from and about our customers and our employees. We also receive personal information
and other data about our customers’ consumers or other social media audiences. There are numerous federal, state, local and international
laws and regulations regarding privacy, data protection, information security and the storing, sharing, use, processing, transfer, disclosure,
retention and protection of personal information and other content, the scope of which is rapidly changing, subject to differing interpretations
and may be inconsistent among countries and states, or conflict with other rules. We are also subject to the terms of our privacy policies
and contractual obligations to third parties related to privacy, data protection and information security. We strive to comply with applicable
laws, regulations, policies and other legal obligations relating to privacy, data protection and information security. However, the regulatory
framework for privacy, data protection and information security worldwide is, and is likely to remain, uncertain for the foreseeable future,
and it is possible that these or other actual or alleged obligations may be interpreted and applied in a manner that is inconsistent from
one jurisdiction to another and may conflict with other rules or our practices.
We also expect that there
will continue to be new laws, regulations and industry standards concerning privacy, data protection and information security proposed
and enacted in various jurisdictions. The United States, the European Union (“EU”), and other countries in which we currently
or may operate are increasingly adopting or revising privacy, copyright, information security and data protection laws and regulations
that could have a significant impact on our current and planned privacy, data protection and information security-related practices, our
collection, use, sharing, retention and safeguarding of customer, consumer and/or employee information, as well as any other third-party
information we receive, and some of our current or planned business activities. New and changing laws, regulations, and industry standards
concerning privacy, data protection and information security may also impact the social media platforms and data providers we utilize,
and thereby indirectly impact our business. In the United States, this includes increased privacy-related regulations and enforcement
activity at both the federal level and state levels that impose requirements on the personal information we collect in the course of our
business activities. In the EU, this includes the General Data Protection Regulation (“GDPR”), which came into effect in May
2018. While we have taken measures to comply with applicable requirements contained in the GDPR, we may need to continue to make adjustments
as more clarification and guidance on the requirements of the GDPR and how to comply with such requirements becomes available. Further,
following a referendum in June 2016 in which voters in the United Kingdom approved an exit from the EU, the United Kingdom government
has initiated a process to leave the EU, known as Brexit. Brexit has created uncertainty with regard to the regulation of data protection
in the United Kingdom. In particular, although the United Kingdom enacted a Data Protection Act in May 2018 that is designed to be consistent
with the GDPR, uncertainty remains regarding how data transfers to and from the United Kingdom will be regulated. Additionally, although
we have self-certified under the U.S.-EU and U.S.-Swiss Privacy Shield Frameworks with regard to our transfer of certain personal data
from the EU and Switzerland to the United States, some regulatory uncertainty remains surrounding the future of data transfers from the
EU and Switzerland to the United States, and we are monitoring regulatory developments in this area. California also recently enacted
legislation, the California Consumer Privacy Act of 2018, (the “CCPA”), that will afford consumers expanded privacy protections
and control over the collection, use and sharing of their personal information when it goes into effect on January 1, 2020. The CCPA was
recently amended, and it is possible that it will be amended again before it goes into effect. The potential effects of this legislation
are far-reaching and may require us to modify our data processing practices and policies and to incur substantial costs and expenses in
an effort to comply. For example, the CCPA gives California residents expanded rights to access and require deletion of their personal
information, opt out of certain personal information sharing and receive detailed information about how their personal information is
used. The CCPA also provides for civil penalties for violations, as well as a private right of action for data breaches that may increase
data breach litigation.
With laws and regulations
such as the GDPR in the EU and the CCPA in the United States imposing new and relatively burdensome obligations, and with substantial
uncertainty over the interpretation and application of these and other laws and regulations, we may face challenges in addressing their
requirements and making necessary changes to our policies and practices, and may incur significant costs and expenses in an effort to
do so. For example, the increased consumer control over the sharing of their personal information afforded by CCPA may affect our customers’
ability to share such personal information with us or may require us to delete or remove consumer information from our records or data
sets, which may create considerable costs for our organization. In addition, any failure or perceived failure by us to comply with our
privacy policies, our privacy-, data protection- or information security-related obligations to customers, users or other third parties
or any of our other legal obligations relating to privacy, data protection or information security may result in governmental investigations
or enforcement actions, litigation, claims or public statements against us by consumer advocacy groups or others, and could result in
significant liability, loss of relationships with key third parties including social media networks and other data providers, or cause
our users to lose trust in us, which could have an adverse effect on our reputation and business. Furthermore, the costs of compliance
with, and other burdens imposed by, the laws, regulations and policies that are applicable to the businesses of our users may limit the
adoption and use of, and reduce the overall demand for, our platform.
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Additionally, if the
third parties we work with, such as vendors or developers, violate applicable laws or regulations or our policies, such violations may
also put our customers’ and their users’ and consumers’ or other social media audiences’ content at risk and could
in turn have an adverse effect on our business. Any significant change to applicable laws, regulations or industry practices regarding
the collection, use, retention, security or disclosure of such content, or regarding the manner in which the express or implied consent
of such persons for the collection, use, retention or disclosure of such content is obtained, could increase our costs and require us
to modify our services and features, possibly in a material manner, which we may be unable to complete and may limit our ability to store
and process user data or develop new services and features. All of these implications could adversely affect our revenue, results of operations,
business and financial condition.
We may also face different
obligations in foreign jurisdictions when providing access to AM/FM radio station simulcasts through the Faidr App. In the United States,
we will generally not be liable for monetary damages for copyright infringement arising from a radio station’s transmissions made
accessible through the Faidr App even if the owner of the station has failed to obtain all necessary licenses to simulcast music over
the Internet. In the UK and the EU, the laws differ from those in the United States for companies that operate directory services and
we may either have to disable access to stations that have failed to obtain the necessary licenses for accessibility through the Faidr
App in different jurisdictions or obtain licenses to cover the communications to the public made by such stations and accessed through
the Faidr App. The costs for such licenses could be excessive and negatively impact our business, operations and financial condition.
Our business depends
on a strong brand, and if we are not able to develop, maintain and enhance our brand, our business and operating results may be harmed.
Moreover, our brand and reputation could be harmed if we were to experience significant negative publicity.
We believe that developing,
maintaining and enhancing our brand is critical to achieving widespread acceptance of our platform and products, attracting new customers,
retaining existing customers, persuading existing customers to adopt additional products and use-cases, and hiring and retaining our employees.
We believe that the importance of our brand will increase as competition in our market further intensifies. Successful promotion of our
brand will depend on a number of factors, including the effectiveness of our marketing efforts, including thought leadership, our ability
to provide a high-quality, reliable and cost-effective platform, the perceived value of our platform and products and our ability to provide
quality customer success and support experience. Brand promotion activities require us to make substantial expenditures. To date, we have
made significant investments in the promotion of our brand. The promotion of our brand, however, may not generate customer awareness or
increase revenue, and any increase in revenue may not offset the expenses we incur in building and maintaining our brand.
We operate in a public-facing
industry in which every aspect of our business is impacted by social media. Negative publicity, whether or not justified, can spread rapidly
through social media. To the extent that we are unable to respond timely and appropriately to negative publicity, our reputation and brand
could be harmed. Moreover, even if we are able to respond in a timely and appropriate manner, we cannot predict how negative publicity
may affect our reputation and business. We and our employees also use social media to communicate externally. There is risk that the use
of social media by us or our employees to communicate about our business may give rise to liability or result in public exposure of personal
information of our employees or customers, each of which could affect our revenue, business, results of operations and financial condition.
Enacted and future
legislation may increase the difficulty and cost for us to commercialize our product candidates and may affect the prices we may set.
Our business and financial
prospects could be affected by changes in laws, regulations, and policies in the United States and abroad. We operate in a highly regulated
industry and new laws or judicial decisions, or new interpretations of existing laws or decisions, including those related to copyright,
and the amount of payment for content rights could negatively impact our business, operations and financial condition.
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We may be subject to litigation, disputes
or regulatory inquiries for a variety of claims, which could adversely affect our results of operations, harm our reputation or otherwise
negatively affect our business.
From time to time, we
may be involved in litigation, disputes or regulatory inquiries that arise in the ordinary course of business. These may include claims,
lawsuits and proceedings involving labor, and employment, wage and hour, commercial, alleged securities law violations or other investor
claims, claims for trademark or copyright infringement and other matters. We expect that the number and significance of these potential
disputes may increase as our business expands, our company grows larger and more users listen to streaming audio through our Faidr App.
While our agreements with customers limit our liability for damages arising from our platform, we cannot assure you that these contractual
provisions will protect us from liability for damages in the event we are sued or protect us from claims against third parties with whom
we do not have agreements. Radio station owners may object to our providing access to their simulcast streams through the Faidr App in
a manner that gives the consumer the ability to control whether the consumer listens to audio advertisements included in the station’s
transmissions. The copyright owners of musical works and sound recordings may object to our providing users with the ability to buffer
audio content for time shifting purposes. Although we carry general liability insurance coverage, our insurance may not cover all potential
claims to which we are exposed or may not be adequate to indemnify us for all liability that may be imposed. Any claims against us, whether
meritorious or not, could be time consuming, result in costly litigation, require significant amounts of management time, adversely affect
our reputation and result in the diversion of significant operational resources. Because litigation is inherently unpredictable, we cannot
assure you that the results of any of these actions will not have a material adverse effect on our revenue, business, brand, results of
operations and financial condition.
Risks related to our intellectual property
Our business is
subject to the risks of earthquakes, fire, floods and other natural catastrophic events, and to interruption by man-made problems such
as power disruptions, computer viruses, cyberattack, data security breaches or terrorism.
A significant natural
disaster, such as an earthquake, fire or a flood, occurring where a business partner is located could adversely affect our business, results
of operations and financial condition. Further, if a natural disaster or man-made problem were to affect our network service providers
or Internet service providers, this could adversely affect the ability of our customers to use our products and platform. In addition,
natural disasters and acts of terrorism could cause disruptions in our or our customers’ businesses, national economies, or the
world economy. We also rely on our network and third-party infrastructure and enterprise applications and internal technology systems
for our engineering, sales and marketing and operations activities. If a major disruption is caused by a natural disaster or man-made
problem, we may be unable to continue our operations and may endure system interruptions, reputational harm, delays in our development
activities, lengthy interruptions in service, breaches of data security and loss of critical data, any of which could adversely affect
our business, results of operations and financial condition.
Any failure to protect our intellectual
property rights could impair our business.
Our success and ability
to compete depend in part upon our intellectual property. We attempt to protect our intellectual property rights, both in the United States
and in foreign countries, through a combination of patent, trademark, copyright and trade secret laws, as well as licensing agreements
and third-party nondisclosure and assignment agreements. However, the steps we take to protect our intellectual property rights may be
inadequate. Because of the differences in foreign trademark, patent and other laws concerning proprietary rights, our intellectual property
rights may not receive the same degree of protection in foreign countries as they would in the United States. Our failure to obtain or
maintain adequate protection of our intellectual property rights for any reason could have a material adverse effect on our business,
results of operations and financial condition.
We have applied for patent
protection in the United States relating to certain existing and proposed systems, methods and processes. We cannot assure that any of
our patent applications will result in an issued patent. Any patent(s) we own could be challenged, invalidated or circumvented by others
and may not be of sufficient scope or strength to provide us with any meaningful protection or commercial advantage. Further, we cannot
assure you that competitors will not infringe our patent(s), or that we will have adequate resources to enforce our patent(s).
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We also rely on unpatented
proprietary technology. It is possible that others will independently develop the same or similar technology or otherwise obtain access
to our unpatented technology. To protect our trade secrets and other proprietary information, we have entered into confidentiality agreements
with most of our employees and consultants. We cannot assure you that these agreements will provide meaningful protection for our trade
secrets, know-how or other proprietary information in the event of any unauthorized use, misappropriation or disclosure of such trade
secrets, know-how or other proprietary information. If we are unable to maintain the proprietary nature of our technologies, our business,
financial condition and results of operations could be harmed.
We rely on our trademarks,
service marks, trade names, and brand names to distinguish our products and services from the products and services of our competitors,
and have registered or applied to register many of these trademarks in the United States and other jurisdictions. We cannot assure you
that our trademark applications will be approved. Third parties may also oppose our trademark applications, or otherwise challenge our
use of the trademarks, or use and register confusingly similar trademarks in these or other jurisdictions. In the event that our trademarks
are successfully challenged, we could be forced to rebrand our products and services, which could result in loss of brand recognition,
and could require us to devote resources advertising and marketing new brands. Further, we cannot assure you that third parties will not
infringe our trademarks, or that we will have adequate resources to enforce our trademarks.
Although we rely on copyright
laws to protect the works of authorship (including software) created by us, we do not register the copyrights in any of our copyrightable
works. Copyrights of U.S. origin must be registered before the copyright owner may bring an infringement suit in the United States. Furthermore,
if a copyright of U.S. origin is not registered within three months of publication of the underlying work, the copyright owner is precluded
from seeking statutory damages or attorney’s fees in any United States enforcement action and is limited to seeking actual damages
and lost profits. Accordingly, if one of our unregistered copyrights of U.S. origin is infringed by a third party, we will need to register
the copyright before we can file an infringement suit in the United States, and our remedies in any such infringement suit may be limited.
In order to protect our
intellectual property, we may be required to spend significant resources to monitor and protect our rights. Litigation brought to protect
and enforce our intellectual property rights could be costly, time-consuming and distracting to management, and could result in the impairment
or loss of portions of our intellectual property. Furthermore, our efforts to enforce our intellectual property rights may be met with
defenses, counterclaims and countersuits attacking the validity and enforceability of our intellectual property rights. Our failure to
secure, protect and enforce our intellectual property rights could adversely affect our brand and adversely affect our business.
If third parties
claim that we infringe upon or otherwise violate their intellectual property rights, our business could be adversely affected.
We face the risk of
claims that we have infringed or otherwise violated third parties’ intellectual property rights. There is considerable patent and
other intellectual property development activity in our industry. Our future success depends in part on not infringing upon or otherwise
violating the intellectual property rights of others. From time to time, our competitors or other third parties may claim that we are
infringing upon or otherwise violating their intellectual property rights, and we may be found to be infringing upon or otherwise violating
such rights. We may be unaware of the intellectual property rights of others that may cover some or all of our technology or conflict
with our trademark rights. Any claims of intellectual property infringement or other intellectual property violations, even those without
merit, could:
·
be expensive and time consuming to defend;
·
cause us to cease making, licensing or using our platform or products that incorporate the challenged intellectual property;
·
require us to modify, redesign, reengineer or rebrand our platform or products, if feasible;
·
divert management’s attention and resources; and/or
·
require us to enter into royalty or licensing agreements in order to obtain the right to use a third party’s intellectual property.
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Any royalty or licensing
agreements, if required, may not be available to us on acceptable terms or at all. A successful claim of infringement against us could
result in our being required to pay significant damages, enter into costly settlement agreements, or prevent us from offering our platform
or products, any of which could have a negative impact on our operating profits and harm our future prospects. We may also be obligated
to indemnify our customers or business partners in connection with any such litigation and to obtain licenses, modify our platform or
products, or refund subscription fees, which could further exhaust our resources. Such disputes could also disrupt our platform or products,
adversely affecting our customer satisfaction and ability to attract customers.
Our use of “open
source” software could negatively affect our ability to offer and sell access to our platform and products and subject us to possible
litigation.
We use open source software
in our platform and products and expect to continue to use open source software in the future. There are uncertainties regarding the proper
interpretation of and compliance with open source licenses, and there is a risk that such licenses could be construed in a manner that
imposes unanticipated conditions or restrictions on our ability to use such open source software, and consequently to provide or distribute
our platform and products. Although use of open source software has historically been free, recently several open source providers have
begun to charge license fees for use of their software. If our current open source providers were to begin to charge for these licenses
or increase their license fees significantly, this would increase our research and development costs and have a negative impact on our
results of operations and financial condition.
Additionally, we may
from time to time face claims from third parties claiming ownership of, or seeking to enforce the terms of, an open source license, including
by demanding release of source code for the open source software, derivative works or our proprietary source code that was developed using
or that is distributed with such open source software. These claims could also result in litigation and could require us to make our proprietary
software source code freely available, or require us to devote additional research and development resources to change our platform or
incur additional costs and expenses, any of which could result in reputational harm and would have a negative effect on our business and
operating results. In addition, if the license terms for the open source software we utilize change, we may be forced to reengineer our
platform or incur additional costs to comply with the changed license terms or to replace the affected open source software. Further,
use of certain open source software can lead to greater risks than use of third-party commercial software, as open source licensors generally
do not provide warranties or controls on the origin of software or indemnification for third party infringement claims. Although we have
implemented policies to regulate the use and incorporation of open source software into our platform and products, we cannot be certain
that we have not incorporated open source software in our platform and products in a manner that is inconsistent with such policies.
On September 24, 2020, we received Cease and Desist
Letter alleging that the ticker symbol AUDD infringes upon the claimant’s trademark “audD”. There is no claim concerning
our proprietary technology. The claimant was seeking a permanent injunction against infringement, damages, and attorneys’ fees.
The Company abandoned AUDD as a ticker symbol and is now using AUUD. While we intend to defend this lawsuit vigorously and believe that
we have valid defenses to these claims, there can be no assurance that a favorable outcome will be obtained.
In addition, any intellectual
property litigation to which we become a party may require us to do one or more of the following:
·
cease selling, licensing, or using products or features that incorporate the intellectual property rights that we allegedly infringe, misappropriate, or violate;
·
make substantial payments for legal fees, settlement payments, or other costs or damages, including indemnification of third parties;
·
obtain a license or enter into a royalty agreement, either of which may not be available on reasonable terms or at all, in order to obtain the right to sell or use the relevant intellectual property; or
·
redesign the allegedly infringing products to avoid infringement, misappropriation, or violation, which could be costly, time-consuming, or impossible.
Intellectual property
litigation is typically complex, time consuming, and expensive to resolve and would divert the time and attention of our management and
technical personnel. It may also result in adverse publicity, which could harm our reputation and ability to attract or retain customers.
As we grow, we may experience a heightened risk of allegations of intellectual property infringement. An adverse result in any litigation
claims against us could have a material adverse effect on our business, financial condition, and results of operations.
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Indemnity provisions
in various agreements potentially expose us to substantial liability for intellectual property infringement and other losses.
Our agreements with
customers and other third parties may include indemnification or other provisions under which we agree to indemnify or otherwise be liable
to them for losses suffered or incurred as a result of claims of intellectual property infringement, damages caused by us to property
or persons, or other liabilities relating to or arising from our platform, products or other acts or omissions. The term of these contractual
provisions often survives termination or expiration of the applicable agreement. Large indemnity payments or damage claims from contractual
breach could harm our business, operating results and financial condition.
From time to time, customers may require us to
indemnify or otherwise be liable to them for breach of confidentiality or failure to implement adequate security measures with respect
to their data stored, transmitted or processed by our employees, platform or products. Although we normally contractually limit our liability
with respect to such obligations, we may still incur substantial liability related to them. Any dispute with a customer with respect
to such obligations could have adverse effects on our relationship with that customer and other current and prospective customers, reduce
demand for our platform or products, and harm our revenue, business and operating results.
Risks related to ownership of our common
stock
Our executive
officers, directors, and principal stockholders will maintain the ability to control all matters submitted to our stockholders for approval.
Our executive officers, directors and stockholders
who owned more than 5% of our outstanding common stock will, in the aggregate, beneficially own common shares representing approximately
27.8% of our outstanding common stock as of February 17, 2022. As a result, if these stockholders were to act together, they would most
likely be able to control most or all matters submitted to our stockholders for approval, as well as our management and affairs. For example,
these persons, if they act together, they would likely control the election of directors and approval of any merger, consolidation, or
sale of all or substantially all of our assets. This concentration of voting power could delay or prevent an acquisition of our company
on terms that other stockholders may desire or result in management of our company with which our public stockholders disagree.
A significant portion
of our total outstanding shares are eligible for sale into the public market. Substantial sales of our shares into the public market could
cause the market price of our common stock to drop significantly, even if our business is performing well.
Sales of a substantial
number of shares of our common stock in the public market could occur at any time, subject to certain restrictions described below. These
sales, or the perception in the market that holders of a large number of shares intend to sell shares, could reduce the market price of
our common stock. We have 12,416,520 shares of common stock issued and outstanding as of February 17, 2022. Substantially all of these
shares, unless held by our affiliates, may be resold in the public market immediately without restriction. Shares held by our affiliates
may be resold into the public market subject to compliance with the requirements of the SEC’s Rule 144.
The issuance of
warrants in the IPO will cause existing stockholders to experience additional dilution if those warrants are exercised.
In addition to the shares
of common stock we issued in the IPO, we also issued 4,590,590 Series A Warrants. The Series A Warrants issued in the IPO are exercisable
for an equal number of shares of our common stock. If the holders of the Series A Warrants exercise their warrants, existing stockholders
will experience dilution at the time they exercise their warrants.
In July 2021, certain
holders of our publicly traded Series A Warrants exercises 1,091,692 warrants. As of February 17, 2022, we currently have 3,498,898 Series
A Warrants that remain outstanding.
We also offered a warrant
to the representative of the IPO underwriters that is exercisable for 319,345 shares (the “Representative’s Warrant”).
If the representative of the underwriters exercises these warrants in the future, existing stockholders will experience additional dilution.
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The price of our
common stock may be volatile and fluctuate substantially, which could result in substantial losses for investors in our securities.
Our common stock price
and Series A Warrant price are likely to be volatile. The stock market in general and the market for technology companies has experienced
extreme volatility that has often been unrelated to the operating performance of particular companies. As a result of this volatility,
you may not be able to sell your common stock at or above the IPO price. The market price for our common stock may be influenced by many
factors, including:
·
the success of competitive products or technologies;
·
regulatory or legal developments in the United States,
·
the recruitment or departure of key personnel;
·
the level of expenses related to any of our product candidates, and our commercialization efforts;
·
actual or anticipated changes in our development timelines;
·
our ability to raise additional capital;
·
disputes or other developments relating to proprietary rights, including patents, litigation matters and our ability to obtain patent protection for our product candidates;
·
significant lawsuits, including patent or stockholder litigation;
·
variations in our financial results or those of companies that are perceived to be similar to us;
·
general economic, industry and market conditions; and
·
the other factors described in this “Risk Factors” section.
If our quarterly operating
results fall below the expectations of investors or securities analysts, the price of our common stock could decline substantially. Furthermore,
any quarterly fluctuations in our operating results may, in turn, cause the price of our stock to fluctuate substantially. We believe
that quarterly comparisons of our financial results are not necessarily meaningful and should not be relied upon as an indication of our
future performance.
In the past, following
periods of volatility in the market price of a company’s securities, securities class-action litigation often has been instituted
against that company. Such litigation, if instituted against us, could cause us to incur substantial costs to defend such claims and divert
management’s attention and resources.
If securities analysts
do not publish research or reports about our business or if they publish negative evaluations of our stock, the price of our stock could
decline.
The trading market for
our common stock will rely, in part, on the research and reports that industry or financial analysts publish about us or our business.
We do not currently have, and may never obtain, research coverage by industry or financial analysts. If no, or few, analysts commence
coverage of us, the trading price of our stock would likely decrease. Even if we do obtain analyst coverage, if one or more of the analysts
covering our business downgrade their evaluations of our stock, the price of our stock could decline. If one or more of these analysts
cease to cover our stock, we could lose visibility in the market for our stock, which in turn could cause our stock price to decline.
An active trading
market for our common stock may not develop.
Prior to the IPO, there
was no public market for our common stock. Although our common stock and Series A Warrants trade on the Nasdaq Capital Market, an active
trading market for our shares and warrants may not be sustained. If an active market for our common stock and warrants is not sustained,
it may be difficult to sell our securities without depressing the market price for the shares, or at all.
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If we do not keep
a registration statement updated for the term of the warrants, the holders will not be able to exercise the warrants.
While we intend to keep
a registration statement/prospectus updated until February 16, 2026 (five years from the effective date of the Registration Statement),
we may not be able to do so, nor will we necessarily be providing adequate public financial information to allow the holders to sell the
common stock underlying the Series A Warrants. Accordingly, investors might not be able to exercise their Series A Warrants and sell the
underlying common stock at a time when it is beneficial to do so.
In order to keep a prospectus
effective, we will be required to, among other actions, file post-effective amendments to the registration statement containing current
financial and other information. Each such registration statement will have to be filed with, and declared effective by the SEC. There
can be no assurance that such post-effective amendments will be declared effective.
We are an “emerging
growth company,” and the reduced disclosure requirements applicable to emerging growth companies may make our common stock less
attractive to investors.
We are an “emerging
growth company” (“EGC”), as defined in the JOBS Act. We will remain an EGC until the earliest of: (i) the last
day of the fiscal year in which we have total annual gross revenues of $1.07 billion or more; (ii) the last day of the fiscal
year following the fifth anniversary of the date of the completion of our IPO; (iii) the date on which we have issued more than $1
billion in nonconvertible debt during the previous three years; and (iv) the date on which we are deemed to be a large accelerated
filer under the rules of the SEC. For so long as we remain an EGC, we are permitted and intend to rely on exemptions from certain disclosure
requirements that are applicable to other public companies that are not emerging growth companies. These exemptions include:
·
not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, or Section 404;
·
not being required to comply with any requirement that may be adopted by the Public Company Accounting Oversight Board regarding mandatory audit firm rotation or a supplement to the auditor’s report providing additional information about the audit and the financial statements;
·
being permitted to present only two years of audited financial statements, in addition to any required unaudited interim financial statements, and only two years of related “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Annual Report;
·
reduced disclosure obligations regarding executive compensation in our periodic reports, proxy statements and registration statements; and
·
an exemption from the requirement to seek nonbinding advisory votes on executive compensation and stockholder approval of any golden parachute payments not previously approved.
We may choose to take
advantage of some, but not all, of the available exemptions. We have taken advantage of reduced reporting burdens in this Annual Report.
In particular, we have not included all of the executive compensation information that would be required if we were not an EGC. We cannot
predict whether investors will find our common stock less attractive if we rely on certain or all of these exemptions. If some investors
find our common stock less attractive as a result, there may be a less active trading market for our common stock and our stock price
may be more volatile.
We will incur increased
costs as a result of operating as a public company, and our management will be required to devote substantial time to new compliance initiatives.
As a public company,
and particularly after we are no longer an EGC, we will incur significant legal, accounting and other expenses that we did not incur as
a private company.
In addition, the Sarbanes-Oxley
Act and rules subsequently implemented by the SEC and Nasdaq have imposed various requirements on public companies, including establishment
and maintenance of effective disclosure and financial controls and corporate governance practices. Our management and other personnel
will need to devote a substantial amount of time to these compliance initiatives. Moreover, these rules and regulations will increase
our legal and financial compliance costs and will make some activities more time-consuming and costly. For example, we expect that these
rules and regulations may make it more difficult and more expensive for us to obtain director and officer liability insurance.
25
Failure to establish
and maintain effective internal controls in accordance with Section 404 of the Sarbanes-Oxley Act could have a material adverse effect
on our business and stock price.
We are not currently
required to comply with the rules of the SEC implementing Section 404 of the Sarbanes-Oxley Act and therefore are not required to make
a formal assessment of the effectiveness of our internal control over financial reporting for that purpose. Upon becoming a publicly traded
company, we will be required to comply with the SEC’s rules implementing Sections 302 and 404 of the Sarbanes-Oxley Act, which will
require management to certify financial and other information in our quarterly and annual reports and provide an annual management report
on the effectiveness of controls over financial reporting. Though we will be required to disclose changes made in our internal controls
and procedures on a quarterly basis, we will not be required to make our first annual assessment of our internal control over financial
reporting pursuant to Section 404 until the year following our first annual report required to be filed with the SEC. Our independent
registered public accounting firm will not be required to attest to the effectiveness of our internal control over financial reporting
until the later of the year following our first annual report required to be filed with the SEC or the date we are no longer an emerging
growth company and are an accelerated or large accelerated filer.
To comply with the requirements
of being a public company, we may need to undertake various actions, such as implementing new internal controls and procedures and hiring
additional accounting or internal audit staff. In this regard, we will need to continue to dedicate internal resources, engage outside
consultants and adopt a detailed work plan to assess and document the adequacy of internal control over financial reporting, continue
steps to improve control processes, validate through testing that controls are functioning as documented and implement a continuous reporting
and improvement process for internal control over financial reporting. In addition, we have identified material weaknesses in our internal
control over financial reporting and may identify further such material weaknesses, either of which we may not be able to remediate in
time to meet the applicable deadline imposed upon us for compliance with the requirements of Section 404.
If unable to comply with
the requirements of Section 404 to address and remediate in a timely manner material weaknesses identified in our internal control over
financial reporting, or to assert that our internal control over financial reporting is effective, or if our independent registered public
accounting firm is unable to express an opinion as to the effectiveness of our internal control over financial reporting, investors may
lose confidence in the accuracy and completeness of our financial reports and the market price of our common stock could be negatively
affected, and we could become subject to investigations by the Nasdaq Capital Market on which our securities are listed, the SEC or other
regulatory authorities, which could require additional financial and management resources.
Pursuant to Section 404,
we will be required to furnish a report by our management on our internal control over financial reporting, including, once we are no
longer an EGC, an attestation report on internal control over financial reporting issued by our independent registered public accounting
firm. To achieve compliance with Section 404 within the prescribed period, we will be engaged in a process to document and evaluate
our internal control over financial reporting, which is both costly and challenging. Despite our efforts, there is a risk that neither
we nor our independent registered public accounting firm will be able to conclude within the prescribed timeframe that our internal control
over financial reporting is effective as required by Section 404. This could result in an adverse reaction in the financial markets due
to a loss of confidence in the reliability of our financial statements.
Provisions in our
corporate charter and our bylaws and under Delaware law could make an acquisition of us, which may be beneficial to our stockholders,
more difficult and may prevent attempts by our stockholders to replace or remove our current management.
We are a Delaware corporation.
The anti-takeover provisions of the Delaware General Corporation Law (the “DGCL”) may discourage, delay or prevent a change
in control by prohibiting us from engaging in a business combination with an interested stockholder for a period of three years after
the person becomes an interested stockholder, even if a change in control would be beneficial to our existing stockholders.
26
Provisions in our corporate
charter and our bylaws may discourage, delay or prevent a merger, acquisition or other change in control of us that stockholders may consider
favorable, including transactions in which you might otherwise receive a premium for your shares. These provisions also could limit the
price that investors might be willing to pay in the future for shares of our common stock, thereby depressing the market price of our
common stock. In addition, because our board of directors is responsible for appointing the members of our management team, these provisions
may frustrate or prevent any attempts by our stockholders to replace or remove our current management by making it more difficult for
stockholders to replace members of our board of directors. Among other things, these provisions:
·
allow the authorized number of our directors to be changed only by resolution of our board of directors;
·
limit the manner in which stockholders can remove directors from the board;
·
establish advance notice requirements for stockholder proposals that can be acted on at stockholder meetings and nominations to our board of directors;
·
require that stockholder actions must be effected at a duly called stockholder meeting and prohibit actions by our stockholders by written consent;
·
limit who may call stockholder meetings; and
·
authorize our board of directors to issue preferred stock without stockholder approval, which could be used to institute a stockholder rights plan, or so-called “poison pill,” that would work to dilute the stock ownership of a potential hostile acquirer, effectively preventing acquisitions that have not been approved by our board of directors.
Moreover, because we
are incorporated in Delaware, we are governed by the provisions of Section 203 of the DGCL, which prohibits a person who owns in
excess of 15% of our outstanding voting stock from merging or combining with us for a period of three years after the date of the transaction
in which the person acquired in excess of 15% of our outstanding voting stock, unless the merger or combination is approved in a prescribed
manner.
Because we do not
anticipate paying any cash dividends on our capital stock in the foreseeable future, capital appreciation, if any, will be your sole source
of gain.
We have never declared
or paid cash dividends on our capital stock. We currently intend to retain all of our future earnings, if any, to finance the growth and
development of our business. In addition, the terms of any future debt agreements may preclude us from paying dividends. As a result,
capital appreciation, if any, of our common stock will be your sole source of gain for the foreseeable future.
Our charter provides
that the Court of Chancery of the State of Delaware is the exclusive forum for certain litigation that may be initiated by our stockholders,
which could limit our stockholders’ ability to obtain a favorable judicial forum for such disputes with us or our directors, officers
or employees.
Our certificate of incorporation
provides that the Court of Chancery of the State of Delaware is the exclusive forum for the following types of actions or proceedings:
any derivative action or proceeding brought on behalf of the Company, any action asserting a claim of breach of a fiduciary duty owed
by any director, officer or other employee of the Company to the Company or the Company’s stockholders, any action asserting a claim
against the Company arising pursuant to any provision of the DGCL or the Company’s certificate of incorporation or bylaws, or any
action asserting a claim against the Company governed by the internal affairs doctrine. Our certificate of incorporation also provides
that unless the Company consents in writing to the selection of an alternative forum, the federal district courts of the United States
of America shall be the exclusive forum for the resolution of any complaint asserting a cause of action arising under the Securities Act
of 1933, as amended (the “Securities Act”), as amended. Despite the fact that the certificate of incorporation provides for
these exclusive forum provisions to be applicable to the fullest extent permitted by applicable law, Section 27 of the Exchange Act, creates
exclusive federal jurisdiction over all suits brought to enforce any duty or liability created by the Exchange Act or the rules and regulations
thereunder and Section 22 of the Securities Act , creates concurrent jurisdiction for federal and state courts over all suits brought
to enforce any duty or liability created by the Securities Act or the rules and regulations thereunder. As a result, this provision of
the Company’s certificate of incorporation would not apply to claims brought to enforce a duty or liability created by the Exchange
Act, or any other claim for which the federal courts have exclusive jurisdiction. However, there is uncertainty as to whether a Delaware
court would enforce the exclusive Federal forum provisions for Securities Act claims and that investors cannot waive compliance with the
federal securities laws and rules and regulations thereunder.
The choice of forum provisions
may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors,
officers or other employees, which may discourage such lawsuits against us and our directors, officers and other employees. Alternatively,
if a court were to find the choice of forum provisions contained in our charter to be inapplicable or unenforceable in an action, we may
incur additional costs associated with resolving such action in other jurisdictions.
27
Item 1B.
Unresolved Staff Comments
None.
Item 2.
Properties
We
own no properties. Our current corporate headquarters is based in a leased office in Boulder, Colorado. Our current lease term expires
on April 30, 2022; but included, three (3) separate six month renewal options. We believe that we will find suitable space elsewhere in
the area on acceptable terms.
Item 3.
Legal Proceedings
From
time to time, we are involved in various disputes, claims, suits, investigations, and legal proceedings arising in the ordinary course
of business. We believe that the resolution of current pending legal matters will not have a material adverse effect on our business,
financial condition, results of operations or cash flows. Nonetheless, we cannot predict the outcome of these proceedings, as legal matters
are subject to inherent uncertainties, and there exists the possibility that the ultimate resolution of these matters could have a material
adverse effect on our business, financial condition, results of operations or cash flows. For additional information, see “Note
12. Commitments and Contingencies” to our financial statements included in this Form 10-K.
Item 4.
Mine Safety Disclosures
None.
28
PART II
Item 5.
Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Our common stock has
been traded on the Nasdaq Stock Market under the symbol “AUUD” since our IPO on February 17, 2021. Our Series A Warrants
have been traded on the Nasdaq Stock Market under the symbol “AUUDW” since our IPO on February 17, 2021. As of February 17,
2022, there were approximately 134 holders of record of our common stock and 1 holder of record of our Series A warrants. These numbers
are based on the actual number of holders registered at such date and does not include holders whose shares are held in “street
name” by brokers and other nominees.
Dividends
We have never paid any
cash dividends on our common stock. We currently intend to retain all available funds and any future earnings for use in the operation
of our business and do not anticipate paying any cash dividends on our common stock in the foreseeable future. Any future determination
to declare dividends will be made at the discretion of our board of directors and will depend on our financial condition, operating results,
capital requirements, general business conditions and other factors that our board of directors may deem relevant.
Securities Authorized for Issuance under Equity Compensation Plans
The following table provides certain information
as of December 31, 2021, with respect to all of our equity compensation plans in effect on that date:
Plan Category
Number of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights (a)
Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights
Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans (Excluding Securities Reflected in Column (a))
Equity Compensation Plans Approved by Stockholders (1)
1,929,291
$
2.92
48,618
Equity Compensation Plans Not Approved by Stockholders
–
–
–
Total
1,929,291
$
2.92
48,618
(1)
Consists of stock options granted under the Clip Interactive, LLC 2013 Equity Incentive Plan, as amended and Auddia Inc. 2021 Equity Incentive Plan, as amended. We ceased granting awards under the 2013 Plan upon the implementation of the 2021 Plan described below.
The Company’s 2021 Equity Incentive Plan,
which became effective upon the completion of the IPO in February 2021, serves as the successor equity incentive plan to the 2013 Plan.
29
The 2021 Equity Incentive Plan contains an “evergreen”
provision, pursuant to which the number of shares of common stock reserved for issuance pursuant to awards under such plan shall be increased
on the first day of each year beginning in 2022 and ending in 2030 equal to the lesser of (a) five percent (5%) of the shares of stock
outstanding (on an as converted basis) on the last day of the immediately preceding fiscal year and (b) such smaller number of shares
of stock as determined by our board of directors. On January 1, 2022, the Company had an additional 620,820 shares added to the 2021 Equity
Incentive Plan pursuant to the evergreen provision.
Recent Sales of Unregistered Securities
During the year ended December 31, 2020, the Company
sold to investors $404,601 of our convertible notes. All of these convertible notes converted into shares of common stock in connection
with our February 2021 IPO.
Use of Proceeds
On February 16, 2021, the U.S. Securities and
Exchange Commission declared effective our registration statement on Form S-1 (File No. 333-235891), as amended, filed in connection with
our IPO. There has been no material change in the planned use of proceeds from our IPO from that described in the related prospectus dated
February 16, 2021, filed with the SEC pursuant to Rule 424(b)(4) under the Securities Act. As described in such IPO prospectus, we have
used IPO proceeds to reduce our bank debt by $4.0 million, to fund a $2.0 million cash reserve to serve as collateral for our remaining
$2.0 million of bank debt that replaced collateral previously provided by a related party, to pay down a significant percentage of our
accounts payable as of December 31, 2020, and to pay deferred compensation owed to a related party.
In July 2021, certain holders of our publicly
traded Series A Warrants exercised approximately 1.1 million warrants for approximately 1.1 million shares of common stock at the cash
exercise price of $4.5375 per share and as a result, we received additional cash proceeds of approximately $5.0 million. In addition,
we paid the remaining $2.0 million, out of our restricted cash, to pay off and terminate our line of credit.
Issuer Purchases of Equity Securities
We did not repurchase any of our equity securities during the period
covered by this Annual Report.
Item 6.
Selected Financial Data
Our selected financial
data set forth below should be read together with Part II, Item 7, “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” and our financial statements and the related notes thereto, which are included elsewhere in this Form
10-K.
Year Ended December 31,
2021
2020
Statements of income data:
Total revenues
$ –
$ 110,924
Operating loss
$ (5,569,435 )
$ (2,382,850 )
Net loss
$ (13,478,069 )
$ (4,051,221 )
Loss per share, basic
$ (1.30 )
$ (8.35 )
Loss per share, diluted
$ (1.30 )
$ (8.35 )
As of December 31,
2021
2020
Balance sheets data:
Cash and cash equivalents
$
6,345,291
$
117,914
Total assets
$
9,634,133
$
2,311,768
Total liabilities
$
223,196
$
15,415,018
Total stockholders’ equity (deficit)
$
9,410,937
$
(13,103,250
)
30
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the
following discussion and analysis of our financial condition and results of operations in conjunction with the audited financial statements
(prepared in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”)) and related notes
included elsewhere in this Annual Report on Form 10-K (this “Form 10-K”). The following discussion contains forward-looking
statements that are subject to risks and uncertainties. See “Special Note Regarding Forward-Looking Statements” for a discussion
of the uncertainties, risks, and assumptions associated with those statements. Actual results could differ materially from those discussed
in or implied by forward-looking statements as a result of various factors, including those discussed below and elsewhere in this Form
10-K, particularly in the section entitled “Risk Factors.” Unless we state otherwise or the context otherwise requires, the
terms “we,” “us,” “our” and the “Company” refer Auddia Inc. and its subsidiaries. All
amounts presented in tables, other than per share amounts, are in thousands unless otherwise noted.
Overview
We are a technology company
that is reinventing how consumers engage with audio through the development of a proprietary AI platform for audio and innovative technologies
for podcasts. We are leveraging these technologies to bring to market two industry first Apps, Faidr and Vodacast.
The Faidr app gives consumers
the opportunity to listen to any AM/FM radio station with no commercials while personalizing the listening experience through skips, the
insertion of on-demand content and the programming of audio routines to customize listening sessions such as a daily commute. The Faidr
App represents the first-time consumers can access the local content uniquely provided by radio in the commercial free and personalized
manner many consumers have come to demand for media consumption.
We are leveraging our
legacy business to bring to market a premium AM/FM radio listening experience through Faidr. The Faidr App is intended to be downloaded
by consumers who will pay a subscription fee to listen to any streaming AM/FM radio station without commercials. Advanced features will
allow consumers to skip any content heard on the station, request audio content on-demand, and program an audio routine. We believe Faidr
represents a significant differentiated audio streaming product that will be the first to come to market since the emergence of popular
streaming music apps such as Pandora, Spotify, Apple Music, Amazon Music, etc. We believe that the most significant point of differentiation
is that in addition to music, the App is intended to deliver non-music content that includes local sports, news, weather, traffic and
the discovery of new music. Radio is the dominant audio platform for local content and new music discovery.
We launched Faidr and
through several consumer trials in 2021 to measure consumer interest and engagement with the App. We are continuing to advance the training
of our proprietary AI technology and launching all major U.S. radio stations in the App on February 15, 2022.
The Faidr mobile App
is available today through the iOS and Android App stores.
We also have developed
a podcasting platform called Vodacast. Vodacast provides a unique suite of tools that helps Podcasters create additional digital content
for their podcast episodes as well as plan their episodes, build their brand around their Podcast and monetize their content with new
monetization channels. One innovative and proprietary part of the Vodacast platform is the availability of tools to create and distribute
an interactive digital feed which supplements podcast episode audio with additional digital. These content feeds allow podcasters to tell
deeper stories to their listeners while giving podcasters access to digital revenue for the first time. Podcasters will be able to build
these interactive feeds using The Vodacast Hub, a content management system that also serves as a tool to plan and manage podcast episodes.
The digital feed activates a new digital ad channel that turns every audio ad into a direct-response digital ad, increasing the effectiveness
and value of their established audio ad model. The feed also presents a richer listening experience, as any element of a podcast episode
can be supplemented with images, videos, text and web links. This feed appears fully synchronized in the Vodacast mobile App, and it also
can be hosted and accessed independently (e.g., through any browser), making the content feed universally distributable.
31
Vodacast will also introduce
a unique and industry first multi-channel, highly flexible set of revenue channels that podcasters can activate in combination to allow
listeners to choose how they want to consume and pay for content. “Flex Revenue” allows podcasters to continue to run their
standard audio ad model and complement those ads with direct response enabled digital ads in each episode content feed, increasing the
value of advertising on any podcast. “Flex Revenue” will also activate subscriptions, on-demand fees for content (e.g., listen
without audio ads for a micro payment fee) and direct donations from listeners. Using these channels in combination, podcasters can maximize
revenue generation and exercise higher margin monetization models, beyond basic audio advertising. These revenue channels are expected
to be available to Podcasters in 2022.
The Vodacast mobile App
is available today through the iOS and Android App stores.
We have initiated efforts
to recruit podcast hosts to Vodacast to onboard their podcast, create digital feeds, and encourage their listening audience to download
and listen through the Vodacast App. We expect to continue to attract podcasts and their listening audience to Vodacast through paid promotion
throughout 2022.
We have funded our operations
with proceeds from the February 2021 IPO and Series A warrants exercise in July 2021. Since inception we have incurred significant operating
losses. As of December 31, 2021, we had an accumulated deficit of $64.8 million. Our ability to generate product revenue sufficient to
achieve profitability will depend heavily on the successful development and commercialization of one or more of our Apps. We expect that
our expenses and capital requirements will increase substantially in connection with our ongoing activities, particularly if and as we:
·
nationally launch our Faidr App and as we continue training our proprietary AI technology and make product enhancements;
·
continue to develop and expand our technology and functionality to advance the Faidr and Vodacast Apps;
·
rollout our product on a national basis, which will include increasing our sales and marketing costs related to the promotion of our products. Faidr promotion will include a combination of a) purchasing ads directly from broadcasters or b) participating broadcasters to promote without purchasing ads, but sharing a portion of subscription proceeds based on listening activity on those stations;
·
hire additional business development, product management, operational and marketing personnel;
·
continue market studies of our products; and
·
add operational and general administrative personnel which will support our product development programs, commercialization efforts and our transition to operating as a public company.
As a result, we may need
substantial additional funding to support our continuing operations and pursue our growth strategy. Until such time as we can generate
significant revenue from product sales, if ever, we expect to finance our operations through the sale of equity, debt financings or other
capital sources, which may include collaborations with other companies or other strategic transactions. We may be unable to raise additional
funds or enter into such other agreements or arrangements when needed on favorable terms, or at all. If we fail to raise capital or enter
into such agreements as and when needed, we may have to significantly delay, scale back or discontinue the development and commercialization
of one or more of our product candidates.
Because of the numerous
risks and uncertainties associated with product development, we are unable to predict the timing or amount of increased expenses or when
or if we will be able to achieve or maintain profitability. Even if we are able to generate product sales, we may not become profitable.
If we fail to become profitable or are unable to sustain profitability on a continuing basis, then we may be unable to continue our operations
at planned levels and be forced to reduce or terminate our operations.
As of December 31, 2021,
we had cash, cash equivalents and investments of $6.3 million, which we believe will fund our operating expenses and capital expenditure
requirements for at least the next 12 months. We have based this estimate on assumptions that may prove to be wrong, and we could exhaust
our available capital resources sooner than we expect. See “—Liquidity and capital resources.” To finance our operations
beyond that point, we will need to raise additional capital, which cannot be assured. If we are unable to raise additional capital in
sufficient amounts or on terms acceptable to us, we may have to significantly delay, scale back or discontinue the development or commercialization
of our Apps or other research and development initiatives.
32
Components of our results of operations
Operating expenses
Direct costs of services
Direct cost of services
consists primarily of costs incurred related to our technology and development of our Apps, including hosting and other technology related
expenses. Historically, we had higher direct costs of services related to our legacy platform, however, since the termination of our legacy
services and platform in August 2020, these costs have been reduced. We expect our direct costs of services to increase in the future
as we continue to develop and enhance our technology related to the Faidr and Vodacast Apps.
Sales and marketing
Our sales and marketing
expenses consist primarily of salaries and consulting services, related to the sales, promotion and commercial trials performed during
the year related to our products. We expect our sales and marketing expenses to increase substantially as we promote the national commercial
launch of our Faidr product on February 15, 2022 and look to generate revenue for our products through customer acquisition and retention.
Research and development
Since our inception,
we have focused significant resources on our research and development activities related to the software development of our technology.
We account for costs incurred in the development of computer software as software research and development costs until the preliminary
project stage is completed, management has committed to funding the project, and completion and use of the software for its intended purpose
is probable. We cease capitalization of development costs once the software has been substantially completed and is available for its
intended use. Software development costs are amortized over a useful life estimated by the Company’s management of three years.
Costs associated with significant upgrades and enhancements that result in additional functionality are capitalized. Capitalized costs
are subject to an ongoing assessment of recoverability based on anticipated future revenues and changes in software technologies. Unamortized
capitalized software development costs determined to be in excess of anticipated future net revenues are impaired and expensed during
the period of such determination.
We expect to continue
to incur substantial research and development expenses and capitalization in the future as we continue to develop our Faidr and Vodacast
Apps.
General and administrative
Our general and administrative
expenses consist primarily of salaries and related costs, including payroll taxes, benefits, stock-based compensation, and professional
fees related to auditing, tax, general legal services, and consulting services. We expect our general and administrative expenses to continue
to increase in the future as we expand our operating activities and prepare for commercialization of our products and support our operations
as a public company, including increased expenses related to legal, accounting, insurance, regulatory and tax-related services associated
with maintaining compliance with exchange listing and Securities and Exchange Commission requirements, directors and officers liability
insurance premiums and investor relations activities.
Other income and expense
Our other income and
expense consist of interest income related to our cash at financial institutions, debt extinguishment related to our PPP loans, interest
expense from our line of credit, and a finance charge related to conversion of outstanding debt into shares of common stock related to
the February 2021 IPO. We expect our other expense to decrease as we paid off our outstanding balance on our line of credit and will not
incur any additional debt conversion charges.
33
Results of operations
Comparison of the Years ended December
31, 2021 and 2020
The following table summarizes our results
of operations:
2021
2020
Increase/
(Decrease)
Revenue
$ –
$ 110,924
$ (110,924 )
Operating expenses:
Direct costs of service
190,187
402,016
(211,829 )
Sales and marketing
740,652
322,369
418,283
Research and development
399,521
106,053
293,468
General and administrative
4,072,419
1,290,970
2,781,449
Depreciation and amortization
166,656
372,366
(205,710 )
Total operating expense
5,569,435
2,493,774
3,075,661
Loss from operations
(5,569,435 )
(2,382,850 )
(3,186,585 )
Other income (expense), net:
(7,908,634 )
(1,668,371 )
(6,240,263 )
Net loss
$ (13,478,069 )
$ (4,051,221 )
$ (9,426,848 )
Revenue
Total revenues for the
twelve months ended December 31, 2021 were $0, which was a decline of $110,924 or 100%, from $110,924 from the twelve months ended December
31, 2020. The decrease in revenue can be attributed to the August 2020 termination of our legacy platform which eliminated all platform
fee and advertising revenue while we continue to develop the new Faidr and Vodacast products to establish new revenue streams.
Direct Cost of Services
Direct Cost of Services
decreased $211,829 or 52.7%, from $402,016 for the year ended December 31, 2020 compared to $190,187 for the year ended December 31, 2021.
This decrease primarily resulted from the termination of our legacy services and the decreased need for hosting, staff reductions to the
team working on the current platform, and other related direct expenses. We continue to incur direct cost of services expense related
to hosting and other music services related to our Faidr App and expect these costs to increase in the future.
34
Sales and marketing
Sales and marketing expenses
increased by $418,283 or 129.8%, from $322,369 for the year ended December 31, 2020 to $740,652 for the year ended December 31, 2021 as
we established and hired our internal marketing team and increased our promotion expenses related to the consumer trials for Faidr and
podcaster promotion for Vodacast.
Research and development
Research and development
expenses increased by $293,469 or 276.7%, from $106,053 for the year ended December 31, 2020 to $399,521 for the year ended December 31,
2021 primarily related to additional staffing on our development team as we continue to advance the Faidr and Vodacast Apps. Our research
and development staffing costs were $1,835,451 and capitalized software expenses of $1,472,290 for the year ended December 31, 2021 as
compared to staffing costs of $947,318 and capitalized software expenses of $867,578 for the year ended December 31, 2020. Majority of
development time was spent on our Faidr and Vodacast Apps. We started amortizing development expenses toward Vodacast, however, we continue
to make significant enhancements to the Vodacast App and will continue to incur capitalized costs and additional amortization on our Vodacast
App. We are continuing to develop and add significant capabilities to our Faidr App up through and continuing beyond our national launch
on February 15, 2022. We anticipate amortization expense on our Faidr App to start in 2022.
General and administrative
General and administrative
expenses increased by $2,781,449 or 215.5%, from $1,290,970 for the year ended December 31, 2020 compared to $4,072,419 for the year ended
December 31, 2021. The increase resulted primarily from increased stock compensation expense related to employee stock options granted
during the year and expenses related to operating as a public company. Stock compensation expense was $1,237,480 and $69,841 for the year
ended December 31, 2021 and 2020, respectively. We saw an increase of approximately $918,000 in public company expenses related to legal
and other professional fees preparing to operate as a public company. We also saw an increase of approximately $500,000 in general and
administrative expenses related to payroll expenses as we increased salaries for full time positions that were previously reduced prior
to our February 2021 IPO, in addition to hiring a full time Chief Financial Officer during the year.
Interest expense/Other
expense, net
Total interest expense/other
expense increased by $6,240,263 or 374.0%, from $1,668,371 for the year ended December 31, 2020 to $7,908,634 for the year ended December
31, 2021. The increase was due almost entirely to a finance charge of $8,141,424 to interest expense related to the conversion of outstanding
debt into 6.8 million shares of common stock related to the February 2021 IPO. This was offset by our extinguishment of debt related to
our PPP loans in the amount of $536,144, which was approved in full under the loan forgiveness program and reduced interest expense of
$1,361,858 related to lower outstanding line of credit and related party notes payable balances.
Income taxes
Since our inception in
2012, until the corporate conversion in February 2021, we were organized as a Colorado limited liability company for federal and state
income tax purposes and treated as a partnership for U.S. income tax purposes. As such, we were not viewed as a taxpaying entity in any
jurisdiction and do not require a provision for income taxes. Each member of our company was responsible for the tax liability, if any,
related to its proportionate share of our taxable income.
Effective on February
16, 2021, we became treated as a corporation for U.S. income tax purposes and thus became subject to U.S. federal, state and local income
taxes and are be taxed at the prevailing corporate tax rates. Among other things, we may begin to generate net operating losses at the
corporate level. We will account for income taxes using an asset and liability approach, which requires recognition of deferred
tax assets and liabilities for the expected future tax consequences of events that have been recognized in the financial statements but
have not been reflected in taxable income. A valuation allowance is established to reduce deferred tax assets to its estimated realizable
value, which is zero based on our operating history.
35
Liquidity and capital
resources
Sources of liquidity
We have incurred operating
losses since our inception and have an accumulated deficit as a result of ongoing efforts to develop and commercialize our Faidr and Vodacast
Apps. As of December 31, 2021 and 2020 we had cash of $6,345,291 and $117,914, respectively. We anticipate that operating losses and net
cash used in operating activities will increase over the next 12 months as we continue to develop and market our products, perform commercial
trials and work on nationally launching all stations on the Faidr App.
In February 2021, we completed an IPO of 3,991,818
units, at $4.125 per unit, consisting of one share of common stock and one warrant to purchase one share of common stock at an exercise
price of $4.54 per share. After deducting underwriters’ commissions and expenses, the Company received net proceeds of approximately
$15.2 million. Due to the successful completion of the IPO, all the Company’s existing convertible debt, accrued interest, accrued
fees payable to related parties, and promissory notes were converted into shares of common stock.
Following the Company’s IPO in February
2021, the Company paid down the outstanding principal balance on its bank line of credit from $6 million to $2 million. The Company and
the bank agreed to reduce the maximum available balance for the line of credit to $2 million.
In July 2021, certain holders of our publicly
traded Series A Warrants exercised approximately 1.1 million warrants for approximately 1.1 million shares of common stock at the cash
exercise price of $4.5375 per share and as a result, we received additional cash proceeds of approximately $5.0 million. In addition,
we paid the remaining $2.0 million, out of our restricted cash, to pay off and terminate our line of credit.
During the year ended December 31, 2021, we have
reduced our bank debt by $6.0 million, paid down a significant percentage of our accounts payable, and eliminated all deferred compensation
owed to a related party.
Prior to our IPO, we funded our operations from
cash flows generated from operations and cash from the sale of equity securities and debt financing.
Cash Flow Analysis
Our cash flows from operating
activities have historically been significantly impacted by revenues received, our investment in sales and marketing to drive growth,
and research and development expenses. Our ability to meet future liquidity needs will be driven by our operating performance and the
extent of continued investment in our operations. Failure to generate sufficient revenues and related cash flows could have a material
adverse effect on our ability to meet our liquidity needs and achieve our business objectives.
The following table summarizes
the statements of cash flows for the years ended December 31, 2021 and 2020:
Year Ended December 31,
2021
2020
% Change
Net cash provided by (used in):
Operating activities
$ (5,471,545 )
$ (1,992,381 )
(174.6 %)
Investing activities
(1,552,686 )
(870,264 )
(78.4 %)
Financing activities
13,251,608
2,690,328
392.6 %
Change in cash, cash equivalents, restricted cash and restricted cash equivalents
$ 6,227,377
$ (172,317 )
3,713.9 %
36
Operating Activities
Cash used in operating
activities for the year ended December 31, 2021 was $5,471,545, primarily resulting from our net loss of $13,478,069 and change in working
capital of $1,002,893 related to paying down our accounts payable balance from the prior year, partially offset by non-cash charges of
$9,009,417. Cash used in operating activities primarily consisted of personnel-related expenditures, payments included costs of operations,
and other sales efforts, research and development and administrative costs.
Cash provided by operating
activities for the year ended December 31, 2020 primarily consisted of payments received from our clients. Cash used in operating activities
primarily consisted of personnel-related expenditures, payments included costs of operations, and other sales efforts, research and development
and administrative costs.
Investing Activities
Cash flows used in investing
activities for the year ended December 31, 2021 consisted primarily of capitalization of software development expenses of $1,472,290.
Cash flows used in investing
activities for the year ended December 31, 2020 consisted primarily of capitalization of software development expenses of $867,578.
Financing Activities
Cash flows provided by
financing activities for the year ended December 31, 2021 increased by $10,561,280 from the prior year, primarily related to $20,324,293
from the issuance of common shares related to our February 2021 IPO, exercise of Series A warrants and proceeds from our PPP loans. This
was partially offset by a $6,000,000 repayment on our line of credit, and repayment of deferred salary and related party notes payable
of $930,636.
Cash flows from financing
activities for the year ended December 31, 2020 decreased from the prior year period primarily due to reduced fund raising from the issuance
of common and preferred stock and related third party debt.
Funding Requirements
We historically have
incurred significant losses and negative cash flows from operations since our inception and had an accumulated deficit of $64,838,389
and $51,360,320 as of December 31, 2021 and 2020, respectively. As of December 31, 2021 and 2020, we had cash of $6,345,291 and $117,914,
respectively. We believe that the net proceeds from our February 2021 IPO and additional net proceeds of $4,953,552 million received from
the July 2021 Series A Warrant exercises, will be sufficient to fund our current operating plans through at least the next 12 months.
We have based these estimates, however, on assumptions that may prove to be wrong, and we could spend our available financial resources
much faster than we currently expect and need to raise additional funds sooner than we anticipate. If we are unable to raise capital when
needed or on acceptable terms, we would be forced to delay, reduce or eliminate our technology development and commercialization efforts.
Our cash is comprised
primarily of demand deposit accounts and money market funds. We believe our existing cash and cash generated from operations will be sufficient
to meet our working capital and capital expenditure needs over at least the next 12 months.
37
We expect our expenses to increase substantially
in connection with our ongoing activities, particularly as we continue the development of the Faidr and Vodacast Apps. In addition, we
expect to incur additional costs associated with operating as a public company, including significant legal, accounting, investor relations
and other expenses. Our future funding requirements will depend on many factors, including, but not limited to:
·
the scope, progress, results and costs related to commercial trials and national launch related to our Faidr App and obtaining market acceptance
·
the ability to attract and retain podcasters to our Vodacast App and retaining listeners on the platform
·
the costs, timing and ability to continue to develop our technology
·
effectively addressing any competing technological and market developments
·
avoiding and defending against intellectual property infringement, misappropriation and other claims
Contractual Obligations
The following table summarizes
our contractual obligations not on our Balance Sheet as of December 31, 2021 and the effects that such obligations are expected to have
on our liquidity and cash flows in future periods:
Payments due by period
Total
Less Than
1 Year
1 - 3
Years
4 - 5
Years
More Than
5 Years
Operating lease commitments (1)
$
35,748
35,748
-0-
-0-
-0-
(1)
Represents minimum payments due for the lease of office space without consideration of renewal options
Off-balance sheet
arrangements
We did not have during
the periods presented, and we do not currently have, any off-balance sheet arrangements, as defined in the rules and regulations of the
SEC.
Critical Accounting Policies and Estimates
Our financial statements
and accompanying notes have been prepared in accordance with U.S. GAAP. The preparation of these financial statements requires us to make
estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues, costs and expenses, and related
disclosures. On an ongoing basis, we continually evaluate our estimates and assumptions believed to be reasonable under current facts
and circumstances. Actual amounts and results may materially differ from these estimates made by management under different assumptions
and conditions.
Certain accounting policies
that require significant management estimates, and are deemed critical to our results of operations or financial position, are described
below. Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our financial
condition and results of operations.
38
Software Development
Costs
The Company accounts for costs incurred in the
development of computer software as software research and development costs until the preliminary project stage is completed, management
has committed to funding the project, and completion and use of the software for its intended purpose is probable. The Company ceases
capitalization of development costs once the software has been substantially completed and is available for its intended use. Software
development costs are amortized over a useful life estimated by the Company’s management of five years. Costs associated with significant
upgrades and enhancements that result in additional functionality are capitalized. Capitalized costs are subject to an ongoing assessment
of recoverability based on anticipated future revenues and changes in software technologies. Unamortized capitalized software development
costs determined to be in excess of anticipated future net revenues are impaired and expensed during the period of such determination.
Software development costs of $1,515,741 and $867,578 were capitalized in 2021 and 2020, respectively. Amortization of expense of capitalized
software development costs were $146,737 and $368,332 for the years ended December 31, 2021 and 2020, respectively and are included in
depreciation and amortization expense.
Equity-based compensation
Certain of our employees
and consultants have received grants of common shares in our company. These awards are accounted for in accordance with guidance prescribed
for accounting for equity-based compensation. Based on this guidance and the terms of the awards, the awards are equity classified. The
common shares receive distributions if any in an order of priority in accordance with our limited liability company agreement.
The fair value of each
award is determined using the Black-Scholes option-pricing model which values options based on the stock price at the grant date, the
expected life of the option, the estimated volatility of the stock, and the risk-free interest rate over the expected life of the option.
The expected volatility was determined considering comparable companies historical stock prices as a peer group for the fiscal year the
grant occurred and prior fiscal years for a period equal to the expected life of the option. The risk-free interest rate was the rate
available from the St. Louis Federal Reserve Bank with a term equal to the expected life of the option. The expected life of the option
was estimated based on a mid-point method calculation.
Prior to our IPO in February
2021, we were a private company with no active public market for our common equity. Therefore, we have periodically determined the overall
value of our company and the estimated per share fair value of our common equity at their various dates using contemporaneous valuations
performed with the assistance of a third party specialist and in accordance with the guidance outlined in the American Institute of CPA’s
Practice Aid.
Item 7A.
Quantitative and Qualitative Disclosures about Market Risk
Interest rate sensitivity
We had cash and cash
equivalents totaling $6,345,291 as of December 31, 2021. These amounts are invested primarily in demand deposit accounts and money market
funds. We consider all highly liquid debt instruments purchased with a maturity of three months or less and SEC-registered money market
mutual funds to be cash equivalents. The primary objectives of our investing activities are capital preservation, meeting our liquidity
needs and, with respect to investing client funds, generating interest income while maintaining the safety of principal. We do not enter
into investments for trading or speculative purposes.
Our cash equivalents
are subject to market risk due to changes in interest rates. The market value of fixed rate securities may be adversely affected due to
a rise in interest rates, while floating rate securities may produce less income than expected if interest rates fall. Due in part to
these factors, our future investment income may fall short of expectations due to changes in interest rates, or we may suffer losses in
principal if we are forced to sell securities that decline in market value due to changes in interest rates.
39
Item 8.
Financial Statements and Supplementary Data
INDEX TO FINANCIAL
STATEMENTS
Page
Auddia Inc.
Annual Financial Statements
Report of Independent Registered Public Accounting Firm
41
Balance Sheets as of December 31, 2021 and 2020
43
Statements of Operations, Years Ended December 31, 2021 and 2020
44
Statements of Changes in Stockholders’ Equity (Deficit), Years Ended December 31, 2021, and 2020
45
Statements of Cash Flows, Years Ended December 31, 2021, and 2020
46
Notes to Financial Statements
47
40
Report of Independent Registered Public Accounting
Firm
To the Board of Directors and Stockholders
Auddia Inc.
Boulder, Colorado
Opinion on the Financial Statements
We have audited the accompanying balance sheets
of Auddia Inc. (f/k/a Clip Interactive, LLC.)(the “Company”) at December 31, 2021 and 2020, and the related statements of
operations, changes in stockholders’ equity (deficit) and cash flows for each of the years in the two-year period ended December
31, 2021, and the related notes (collectively referred to as the financial statements). In our opinion, the financial statements present
fairly, in all material respects, the financial position of the Company at December 31, 2021 and 2020, and the results of its operations
and its cash flows for each of the years in the two-year period ended December 31, 2021, in conformity with accounting principles generally
accepted in the United States of America.
Basis for Opinion
These financial statements are the responsibility
of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our
audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are
required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the
standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged
to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding
of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s
internal control over financial reporting. Accordingly, we express no such opinion.
Our audits included performing procedures to
assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well
as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.
Critical Audit Matters
The critical audit matters communicated below
are matters arising from the current period audit of the financial statements that were communicated or required to be communicated to
the audit committee and that: (1) relate to accounts or disclosures that are material to the financial statements and (2) involved our
especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate
opinions on the critical audit matters or on the accounts or disclosures to which they relate.
41
Intangible Assets Impairment Assessments
As described in Notes 1 to the financial statements,
the Company has software development costs of approximately $3.2 million at December 31, 2021. No directly observable market inputs are
available to measure the fair value to determine if the asset is recoverable. Therefore, an estimate is derived indirectly and is based
on net present value techniques utilizing post-tax cash flows and discount rates. The estimates that management used in calculating the
net present values depend on assumptions specific to the nature of the markets in which its product operates with regard to the amount
and timing of projected future cash flows; long-term subscriber demand forecasts; actions of competitors (competing content), future tax
and discount rates.
The principal considerations for our determination that performing
procedures relating to the intangible assets impairment assessment is a critical audit matter are the significant judgment by management
when developing the net present value of the intangible assets. This in turn led to a high degree of auditor judgment, subjectivity,
and effort in performing procedures and evaluating management’s significant assumptions related to the amount and timing of projected
future cash flows and the discount rate.
Addressing the matter involved performing procedures
and evaluating audit evidence in connection with forming our overall opinion on the financial statements. These procedures included testing
management’s process for developing the fair value estimate; evaluating the appropriateness of the net present value techniques;
testing the completeness and accuracy of underlying data used in the model; and evaluating the significant assumptions used by management,
including the amount and timing of projected future cash flows and the discount rate. Evaluating management’s assumptions related
to the amount and timing of projected future cash flows and the discount rate involved evaluating whether the assumptions used by management
were reasonable considering the current and past performance of the intangible assets, the consistency with external market and industry
data, and whether these assumptions were consistent with evidence obtained in other areas of the audit.
/s/ Daszkal Bolton LLP
Daszkal Bolton LLP
We have served as the Company’s auditor since 2020
Boca Raton, Florida February 17, 2022
229 229
42
Auddia Inc.
Balance Sheets
December 31, 2021 and 2020
December 31,
2021
2020
ASSETS
Current assets:
Cash
$ 6,345,291
$ 117,914
Accounts receivable, net
87
128
Total current assets
6,345,378
118,042
Non-current assets:
Property and equipment, net
72,766
12,289
Software development costs, net
3,163,071
1,837,518
Deferred offering costs
–
338,419
Prepaids and other non-current assets
52,918
5,500
Total non-current assets
3,288,755
2,193,726
Total assets
$ 9,634,133
$ 2,311,768
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
Accounts payable and accrued liabilities
$ 223,196
$ 1,553,284
Line of credit
–
6,000,000
Convertible notes payable
–
2,146,775
Notes payable to related parties and deferred salary
–
1,628,197
Promissory Notes Payable
–
1,857,764
PPP Loan
–
268,662
Accrued fees to a related party
–
1,960,336
Total current liabilities
223,196
15,415,018
Commitments and contingencies
Stockholders’ equity (deficit):
Preferred stock - $ 0.001 par value, 10,000,000 authorized and 0 shares issued and outstanding
–
–
Common stock - $ 0.001 par value, 100,000,000 authorized and 12,416,408 and 485,441 shares issued and outstanding at December 31, 2021 and December 31, 2020
12,416
486
Additional paid-in capital
74,236,910
38,256,584
Accumulated deficit
( 64,838,389 )
( 51,360,320 )
Total stockholders’ equity (deficit)
9,410,937
( 13,103,250 )
Total liabilities and stockholders’ equity (deficit)
$ 9,634,133
$ 2,311,768
See Accompanying Notes to Financial Statements.
43
Auddia Inc.
Statement of Operations
For the Years Ended December 31, 2021 and 2020
Year Ended December 31,
2021
2020
Revenue
$ –
$ 110,924
Operating expenses:
Direct cost of services
190,187
402,016
Sales and marketing
740,652
322,369
Research and development
399,521
106,053
General and administrative
4,072,419
1,290,970
Depreciation and amortization
166,656
372,366
Total operating expenses
5,569,435
2,493,774
Loss from operations
( 5,569,435 )
( 2,382,850 )
Other (expense) income:
Finance charge – convertible debt
( 8,141,424 )
–
PPP loan extinguishment
536,144
–
Interest expense
( 306,555 )
( 1,668,413 )
Interest income
3,201
42
Total other expense
( 7,908,634 )
( 1,668,371 )
Net loss
$ ( 13,478,069 )
$ ( 4,051,221 )
Net loss per share attributable to common stockholders
Basic and diluted
$ ( 1.30 )
$ ( 8.35 )
Weighted average common shares outstanding
Basic and diluted
10,397,772
485,441
See Accompanying Notes to Financial Statements.
44
Auddia Inc.
Statement of Changes in Stockholders’
Equity (Deficit)
For the Years Ended December 31, 2021 and 2020
Common Stock
Additional Paid-In
Subscription
Accumulated
Shares
Value
Capital
Receivable
Deficit
Total
Balance, December 31, 2019
470,658
$ 471
$ 38,122,486
$ ( 42,735 )
$ ( 47,309,099 )
$ ( 9,228,877 )
Issuance of common shares
14,783
15
64,257
–
–
64,272
Collection of subscription receivable
–
–
–
42,735
–
42,735
Share-based compensation
–
–
69,841
–
–
69,841
Net loss
–
–
–
–
( 4,051,221 )
( 4,051,221 )
Balance, December 31, 2020
485,441
$ 486
$ 38,256,584
$ –
$ ( 51,360,320 )
$ ( 13,103,250 )
Issuance of common shares
4,021,818
4,022
14,603,768
–
–
14,607,790
Exercise of warrants
1,094,579
1,094
4,952,458
–
–
4,953,552
Conversion of debt obligations
6,814,570
6,814
15,186,619
–
–
15,193,433
Share-based compensation
–
–
1,237,481
–
–
1,237,481
Net loss
–
–
–
–
( 13,478,069 )
( 13,478,069 )
Balance, December 31, 2021
12,416,408
$ 12,416
$ 74,236,910
$ –
$ ( 64,838,389 )
$ 9,410,937
See Accompanying Notes to Financial Statements.
45
Auddia Inc.
Statement of Cash Flows
For the Years Ended December 31, 2021 and 2020
Year Ended December 31,
2021
2020
Cash flows from operating activities:
Net loss
$ ( 13,478,069 )
$ ( 4,051,221 )
Adjustments to reconcile net loss to net cash used in operating activities:
Finance charge associated with debt-to-equity conversion
8,141,424
–
Depreciation and amortization
166,656
372,366
Share-based compensation
1,237,481
69,841
Gain on PPP loan extinguishment
( 536,144 )
–
Change in assets and liabilities:
Accounts receivable
41
16,361
Prepaids and other non-current assets
( 47,418 )
–
Accrued fees to a related party
–
942,398
Accounts payable and accrued liabilities
( 955,516 )
657,874
Net cash used in operating activities
( 5,471,545 )
( 1,992,381 )
Cash flows from investing activities:
Software capitalization
( 1,472,290 )
( 867,578 )
Purchase of property and equipment
( 80,396 )
( 2,686 )
Net cash used in investing activities
( 1,552,686 )
( 870,264 )
Cash flows from financing activities:
Repayment of line of credit
( 6,000,000 )
–
Repayment of deferred salary
( 661,651 )
–
Proceeds from related party debt
30,213
539,499
Repayments of related party debt
( 299,198 )
( 345,297 )
Proceeds from issuance of promissory notes payable
15,000
–
Proceeds from issuance of common stock
20,041,811
107,007
Proceeds from issuance of PPP Loan
267,482
268,662
Proceeds from issuance of convertible and related party notes payable
–
2,262,365
Deferred offering costs capitalized
( 142,049 )
( 141,908 )
Net cash provided by financing activities
13,251,608
2,690,328
Net increase (decrease) in cash
6,227,377
( 172,317 )
Cash, beginning of year
117,914
290,231
Cash, end of year
$ 6,345,291
$ 117,914
Supplemental disclosures of cash flow information:
Cash paid for interest
$ ( 66,412 )
$ ( 1,337,140 )
Supplemental disclosures of non-cash activity:
Shares issued for conversion of indebtedness
$ 15,193,433
$ –
PPP loan extinguishment
$ 536,144
$ –
See Accompanying Notes to Financial Statements.
46
Auddia Inc.
Notes to Financial Statements
For the Year Ended December 31, 2021
Note 1 - Description of Business, Basis of Presentation and Summary
of Significant Accounting Policies
Description of Business
Auddia Inc., formerly Clip Interactive, LLC, (the
“Company”, “Auddia”, “we”, “our”) is a technology company that is reinventing how consumers
engage with audio through the development of a proprietary AI platform for audio and innovative technologies for podcasts. Clip Interactive,
LLC was initially formed as a Colorado limited liability company on January 14, 2012 and on November 25, 2019 changed its trade name to
Auddia.
On February 16, 2021, the Company completed an
initial public offering (the “IPO”) of 3,991,818 units, at $4.125 per unit, consisting of one share of common stock and one
warrant to purchase one share of common stock at an exercise price of $4.54 per share. In addition, the underwriters exercised their option
to purchase 598,772 Series A warrants to cover over-allotments and were issued 319,346 in representative warrants at an exercise price
of $5.15625 per share. After deducting underwriters commissions and expenses, the Company received net proceeds of approximately $15.1
million and its common stock commenced trading on Nasdaq under the ticker symbol “AUUD”. Concurrently with the IPO, holders
of the Company’s promissory notes, convertible notes, and related party notes, along with accrued interest, were converted into
6,814,570 shares of the Company’s common stock.
Concurrently with the IPO the Company converted
from a Colorado limited liability company to a Delaware corporation. This accounting change has been given retrospective treatment in
the condensed financial statements.
Basis of Presentation
The accompanying financial statements have been
prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”).
Use of Estimates
The preparation of financial statements in conformity
with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures
of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during
the reporting periods. Actual results could differ from those estimates.
The financial statements include some amounts
that are based on management's best estimates and judgments. The most significant estimates relate to valuation of capital stock, warrants
and options to purchase shares of the Company's common stock, and the estimated recoverability and amortization period for capitalized
software development costs. These estimates may be adjusted as more current information becomes available, and any adjustment could be
significant.
Reclassification of Presentation
Certain prior year amounts have been reclassified
for consistency with the current year presentation. These reclassifications had no effect on the reported results of operations.
47
Risks and Uncertainties
The Company is subject to various risks and uncertainties
frequently encountered by companies in the early stages of development. Such risks and uncertainties include, but are not limited to,
its limited operating history, competition from other companies, limited access to additional funds, dependence on key personnel, and
management of potential rapid growth. To address these risks, the Company must, among other things, develop its customer base; implement
and successfully execute its business and marketing strategy; develop follow-on products; provide superior customer service; and attract,
retain, and motivate qualified personnel. There can be no guarantee that the Company will be successful in addressing these or other such
risks.
Cash
The Company considers all highly liquid instruments
purchased with an original maturity of three months or less to be cash equivalents. The Company had no cash equivalents at December 31,
2021 or December 31, 2020.
The Company maintains cash deposits at several
financial institutions, which are insured by the Federal Deposit Insurance Corporation up to $250,000. The Company’s cash balance
may at times exceed these limits. At December 31, 2021 and December 31, 2020, the Company had approximately $ 5.9
million and $ 0 , respectively, in excess
of federally insured limits. The Company continually monitors its positions with, and the credit quality of, the financial institutions
with which it invests.
Property and Equipment
Property and equipment are stated at cost, net
of accumulated depreciation. Depreciation is provided utilizing the straight-line method over the estimated useful lives for owned assets,
ranging from two to five years. 2 to 5 years
Software Development Costs
The Company accounts for costs incurred in the
development of computer software as software research and development costs until the preliminary project stage is completed, management
has committed to funding the project, and completion and use of the software for its intended purpose is probable.
The Company ceases capitalization of development
costs once the software has been substantially completed and is available for its intended use. Software development costs are amortized
over a useful life estimated by the Company’s management of five years. Costs associated with significant upgrades and enhancements
that result in additional functionality are capitalized. Capitalized costs are subject to an ongoing assessment of recoverability based
on anticipated future revenues and changes in software technologies.
Unamortized capitalized software development costs
determined to be in excess of anticipated future net revenues are considered impaired and expensed during the period of such determination.
Software development costs of $ 1,515,741 and $ 867,578 were capitalized for the years ended December 31, 2021 and 2020, respectively. Amortization
of capitalized software development costs were $ 146,737 and $ 368,332 for the years ended December 31, 2021 and 2020, respectively and
are included in depreciation and amortization expense.
48
Deferred Offering Costs
The Company deferred direct and incremental
costs associated with its IPO that occurred in February 2021. The Company capitalized deferred offering costs of $ 142,049
and $ 141,908
during the years ended December 31, 2021 and 2020, respectively which were netted against IPO proceeds in February 2021. Deferred offering costs consisted principally of legal, advisory,
and consulting fees incurred in connection with the formation and preparation for the IPO.
Long-Lived Assets
The Company reviews its tangible and limited lived
intangible long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of the asset
may not be recovered. If a potential impairment is indicated, the Company compares the carrying amount of the asset to the undiscounted
future cash flows associated with the asset. In the event the future cash flows are less than their carrying value, a loss is recognized
based on the amount by which the carrying value exceeds the fair value of the long-lived asset. The Company determined long-lived assets
were no t impaired at December 31, 2021 and December 31, 2020.
Income Taxes
The Company accounts for income taxes using an
asset and liability approach, which requires recognition of deferred tax assets and liabilities for the expected future tax consequences
of events. A valuation allowance is established to reduce deferred tax assets to their estimated realizable value when, in the opinion
of management, it is more likely than not that some portion or all of the deferred income tax assets will not be realized in the future.
The Company recognizes benefits of uncertain tax
positions if it is more likely than not that such positions will be sustained upon examination based solely on their technical merits,
as the largest amount of benefit that is more likely than not to be realized upon the ultimate settlement. The Company’s policy
is to recognize interest and penalties related to unrecognized tax benefits as a part of income tax expense.
Prior to the Company’s conversion to a Delaware
corporation in February 2021, the Company was a limited liability company and had elected to be treated as a pass-through entity for income
tax purposes. Accordingly, taxable income and losses of the Company were reported on the income tax returns of its members, and no provision
for federal income taxes have been recorded in the accompanying financial statements. Had the Company been a taxable entity, no provision
for income taxes would have been recorded as the Company has sustained losses since inception
Revenue Recognition
Revenue is measured according to Accounting Standards
Codification (“ASC”) 606, Revenue – Revenue from Contracts with Customers, and is recognized based on consideration
specified in a contract with a customer, and excludes any sales incentives and amounts collected on behalf of third parties. We recognize
revenue when we satisfy a performance obligation by transferring control over a service or product to a customer. We report revenues net
of any tax assessed by a governmental authority that is both imposed on, and concurrent with, a specific revenue-producing transaction
between a seller and a customer in our consolidated statements of comprehensive income. Collected taxes are recorded within Other current
liabilities until remitted to the relevant taxing authority.
Subscriber revenue consists primarily of subscription
fees and other ancillary subscription based revenues. Revenue is recognized on a straight-line basis when the performance obligations
to provide each service for the period are satisfied, which is over time as our subscription services are continuously available and can
be consumed by customers at any time. There is no revenue recognized for unpaid trial subscriptions.
Customers may pay for the services in advance
of the performance obligation and therefore these prepayments are recorded as deferred revenue. The deferred revenue is recognized as
revenue in our statement of operations as the services are provided.
49
Advertising Costs
The Company expenses advertising costs as incurred.
Advertising expense for the year ended December 31, 2021 was $ 130,565 . Advertising expense for the year ended December 31, 2020 was not
significant.
Share-Based Compensation
The Company accounts for share-based compensation
arrangements with employees, directors, and consultants and recognizes the compensation expense for share-based awards based on the estimated
fair value of the awards on the date of grant.
Compensation expense for all share-based awards
is based on the estimated grant-date fair value and recognized in earnings over the requisite service period (generally the vesting period).
The Company records share-based compensation expense related to non-employees over the related service periods.
Net Loss per Share
Basic loss per share common share is calculated
based on the weighted-average number of common shares outstanding in accordance with FASB ASC Topic 260, Earnings per Share . Diluted
net (loss) income per share is calculated based on the weighted-average number of common shares outstanding plus the effect of dilutive
potential common shares. When the Company reports a net loss, the calculation of diluted net loss per share excludes potential common
shares as the effect would be anti-dilutive. Potential common shares are composed of shares of common issuable upon the exercise of options
and warrants.
Geographic Locations & Segments
For the year ended December 31, 2021 and 2020,
100% of revenue attributable to customers and 100% of our net assets are located within the United States.
Emerging Growth Company Status
The Company is an emerging growth company, as
defined in the Jumpstart Our Business Startups Act of 2012 (the “JOBS Act”). Under the JOBS Act, emerging growth companies
can delay adopting new or revised accounting standards issued subsequent to the enactment of the JOBS Act until such time as those standards
apply to private companies. The Company has elected to use this extended transition period for complying with certain new or revised accounting
standards that have different effective dates for public and private companies.
50
Note 2 – Revenue Recognition
Legacy platform phase out
From 2014 through 2020, the Company was successful
in deploying its platform across 580 major radio stations and 1.6 million monthly active users. The Company’s legacy product served
the broadcast industry by providing a platform that allows for the delivery of actionable digital ads that are synchronized with broadcast
and streaming audio ads. Broadcasters offer mobile and web digital interfaces to their listeners, typically for their individual stations.
Our Interactive Radio Platform provided mobile and web products that provide end users (listeners) with a visual display of everything
a radio station has played in recent history (referred to as a “station feed”).
In addition to displaying album art for songs
played, and digital insertions for station promotions and programs (e.g., a radio station contest), the station feed also included a digital
element for each audio ad that was played. These interactive, synchronized digital ads generate additional revenue for broadcasters and
allowed for the collection of meaningful advertising analytics which we presented to broadcasters through an analytics dashboard.
The Company began phasing out its Interactive
Radio Platform in early 2020 and ceased operations related to the legacy platform by August 1, 2020. Much of the core technology of this
platform is being leveraged for re-use with our new products, Faidr and Vodacast, currently under development. Furthermore, our well-established
relationships with more than a dozen broadcasters through the sales, marketing and digital services operations are being maintained as
we seek to deploy the Faidr App on a national scale.
The Company’s legacy contracts with customers
generally fell within two formats: (1) those that encompass development services, access to the Company’s interactive technology
platform through a hosted business model and the ability to execute placement of spot advertising through the Company’s interactive
technology platform, or (2) contracts exclusively for digital advertising placement of spot ads through the Company’s mobile Apps
and web players. The Company allocated the transaction price to each separate performance obligation as applicable within each contract
based upon their relative selling prices.
Development service fee revenue
Revenue generated from development services were
comprised of services for the development, design and customization of software applications for station branded mobile Apps and web/desktop
players for radio stations. The mobile Apps enabled our customer’s users to interact with the live broadcast and streaming content
while providing attribution to each station and enabling local and national digital monetization capabilities.
The web/desktop player provided a listening platform
that enables full interactive radio capabilities for desktop users that prefer web based listening. The Company determined that the development,
design, build and deployment, configuration, and customization are a bundle of professional services provided to the customer for the
purpose of the Mobile and Web Desktop Apps and were considered a single performance obligation. Revenue was recognized over time as the
services are satisfied and any advanced payments received were not recognized as revenue but instead was recorded in a deferred contract
liability until the customer’s services were satisfied. The Company no longer provides these services.
Platform services fee revenue
Revenue generated from platform services were
comprised of the customer’s use of the Company’s interactive technology platform that includes access rights to use the licensed
software, software hosting, support and maintenance, data tracking analytics, advertising trafficking and monitoring of the mobile App
and web/desktop player applications. The Company determined that the hosting of software, license access, support, training, maintenance
and unspecified periodic upgrades or updates, monitoring hardware, interactive content management, access to content library, data and
analytics dashboard, programming and Ad campaign training were a bundle of product and services that have the same period and pattern
of transfer as the service to access the Company’s Platform and have been treated a single performance obligation. Revenue was recognized
over time as the customer simultaneously receives and consumes the benefits provided by the Company’s platform services. The Company
no longer provides these services.
51
Advertising revenue
The Company legacy contracts generated advertising
revenue in two distinctive forms: one which was from third party advertisers that placed ads on the Company’s mobile Apps and web
players which were separate customer contracts whereby such advertising access was the only service and performance obligation within
those contracts, and second was ad placements on the same platform but managed by the Company for its customers in connection with its
contracts to provide development services and Platform access services to its customers.
The external advertising revenues were comprised
of local and national interactive spots that were sourced and managed by customers or by third party service providers (such as Google),
whereby the Company received a portion of the dollars spent by the advertiser. In late 2018, the Company decided to move to only internally
managed digital advertising for 2019 and discontinued revenue sharing agreements with clients for advertising sourced by the client. Revenue
was recognized as performance obligations were satisfied on a net basis as the Company was acting as an agent, which generally occurred
as ads were delivered through the platform. We generally recognized revenue based on delivery information from the external providers
campaign trafficking systems.
The internal advertising revenues were comprised
of advertising fees for local and national interactive spot and local or digital only advertising campaign fees that were managed by the
Company. For these advertising spots, the Company retained all the money spent on the advertising campaigns run on the Company’s
interactive platform. Revenue was recognized as performance obligations were satisfied, which generally occurred as ads were delivered
through the platform.
For Interactive and Digital Campaign and Spot
Ad Fees which could include customer digital and interactive spot ad campaigns, interactive spot campaigns, the revenue was recognized
at a point in time under the “as-invoiced” practical expedient, since customer usage driven variability was not required to
be estimated but rather is allocated to the distinct time period in which the variable activity occurred.
Certain customers received platform fee credits
or advertising discounts, which were considered as variable consideration in the determination of the transaction price. These performance
obligations related to the fixed price arrangements were discounted ratably based on their relative standalone selling prices.
The Company no longer provides these services.
Practical expedients and exemptions
We expensed sales commissions when incurred because
the duration of the contracts for which we paid commissions were less than one year. These costs were included in the sales and marketing
line item of our Statements of Operations. Currently the Company does not have any significant acquisition costs which have been incurred
associated with the acquisition of its customer contracts and therefore, no deferred customer acquisition costs have been recorded.
We did not disclose the value of unsatisfied performance
obligations for (i) contracts with an original expected length of one year or less and (ii) contracts for which we recognize revenue at
the amount to which we had the right to invoice for services performed.
52
The following table presents revenues disaggregated
by revenue source:
Schedule of disaggregated revenue
Year Ended December 31,
2021
2020
Revenues
Platform Service Fees (hosting services, support, data analytics)
$ –
$ 85,800
Digital advertising served by Clip Interactive
–
25,124
$ –
$ 110,924
Note 3 – Property & Equipment
and Software Development Costs
Property and equipment and software development
costs consisted of the following as of:
Schedule of property, equipment and software development
costs
December 31,
2021
December 31,
2020
Computers and equipment
$ 767,318
$ 688,922
Furniture
7,262
7,262
Software
5,228
5,228
Accumulated depreciation
( 707,042 )
( 687,123 )
Total property and equipment, net
$ 72,766
$ 12,289
Software development costs
4,698,752
$ 3,226,461
Accumulated amortization
( 1,535,680 )
( 1,388,943 )
Total software development costs, net
$ 3,163,071
$ 1,837,518
The Company recognized depreciation expense of
$ 17,813 and $ 4,034 for the years ended December 31, 2021 and 2020, respectively related to property and equipment and amortization expense
of $ 146,737 and $ 368,332 for the years ended December 31, 2021 and 2020, respectively related to software development costs.
Note 4 – Balance Sheet Disclosures
Accounts payable and accrued liabilities consist
of the following:
Schedule of accounts payable and accrued liabilities
December 31,
2021
December 31,
2020
Accounts payable and accrued liabilities
$ 210,929
$ 1,111,621
Credit cards payable
12,267
22,885
Accrued interest
–
364,856
Wages payable
–
53,922
Accounts payable and accrued liabilities
$ 223,196
$ 1,553,284
53
Note 5 – Line of Credit
On April 10, 2018 the Company refinanced its previous
line of credit with a different bank and this agreement was amended in July 2019 and March 2021. The principal balance was repaid in full
on July 8, 2021. Interest accrued at a variable rate based on the bank’s prime rate plus 1% (4.25% at December 31, 2020) but at
no time less than 4.0%. Monthly interest payments were required, with any outstanding principal due on July 10, 2021. Interest expense
for the year ended December 31, 2021 and 2020 was $ 66,412 and $ 276,980 , respectively.
The line of credit was collateralized by all assets
of the Company, including $2 million of cash held in a control account at the lender. The Company also maintained a minimum balance at
the lender to cover two months of interest payments. Prior to our IPO, the line of credit was collateralized by $6,000,000 of cash assets
of two shareholders held in control accounts at the lender.
Following the Company’s IPO in February
2021 the line of credit was amended and the Company paid down the outstanding principal balance on its bank line of credit from $6 million
to $2 million and the available principal balance for the line of credit was reduced from $6 million to $2 million. Further, the $6 million
of cash collateral previously provided by the two shareholders was released. The remaining principal balance of $2 million was repaid
in full and the line of credit was terminated on July 8, 2021 .
The outstanding balance on the line of credit
at December 31, 2020 was $ 6,000,000 . The shareholder who previously provided the $2,000,000 control account had a collateral agreement
with the Company which is described in Note 6. This agreement was terminated in March 2021.
Note 6 – Convertible Notes Payable,
Notes Payable to Related Parties and Deferred Salary and Promissory Notes
Convertible notes payable
During the year ended December 31, 2020 investors
purchased an additional $ 404,601 of our convertible notes, such that at December 31, 2020 the balance of the convertible notes, including
accrued interest, was $ 2,295,305 . These convertible notes accrued interest at 6.0 % per year and were scheduled to mature on December 31,
2021 . In conjunction with the February 2021 IPO, the Notes automatically converted into 2,066,176 shares of common stock at discounts
ranging from 50% to 75% of the IPO price. Interest expense for the year ended December 31, 2021 and 2020 was $ 16,586 and $ 128,674 , respectively.
Accrued fees to a related party
The Company had an agreement with a shareholder
to provide collateral for a bank line of credit described in Note 5 – Line of Credit. The amount of the cash collateral provided
by the shareholder to the bank was $2.0 million. The collateral agreement required a commitment to pay collateral fees of $710,000 (comprised
of annual interest of $660,000 plus the $50,000 renewal fee) to the shareholder and issue 3,454 common stock warrants. In January 2019,
in connection with the collateral agreement, the Company converted accrued fees of $ 725,000 into an unsecured note payable, which bore
interest at 33 % annually and had a maturity date of December 31, 2021 . The fees that accrued on the collateral arrangement were 33% percent
of the collateral amount annually plus an annual renewal fee of $50,000. Interest expense for the year ended December 31, 2021 and 2020
was $ 208,727 and $ 942,397 , respectively. The balance outstanding on the accrued collateral fees was $1,960,336 at December 31, 2020, excluding
the $725,000 unsecured note payable. This collateral agreement terminated in March 2021.
In conjunction with the February 2021 IPO, the
notes payable and accrued interest due to this shareholder were converted to 1,667,859 shares of common stock.
54
Promissory notes payable
During the twelve months ended December 31,
2020, the Company issued, to a number of existing shareholders, in four separate tranches, $ 1,857,764 of Promissory Notes that
accrue interest at a rate of 6 % per year and were scheduled to mature on December 31, 2021 . When issued, the notes incorporated the
following attributes: interest on the Notes accrue at 6% and upon the successful completion of a qualified IPO by December 31, 2021,
the notes and accrued interest would convert into equity at a per share valuation equal to $40.0 million. In addition, each investor
in the Promissory Notes would receive shares and warrants based on a formula that takes into account the number of shares and
warrants the investor owned before the investment in these Promissory Notes, as well as a portion of the bonus allocation of
1,038,342 shares made available to the investors. Interest expense for the year ended December 31, 2021 and 2020 was $ 14,454 and
$ 44,182 , respectively.
In conjunction with the February 2021 IPO, all
of the Promissory Notes collectively converted into 3,080,535 shares of common stock.
The Company recognized a finance charge to interest
expense of $ 8,141,424 related to the conversion of the convertible notes, notes payable to related parties and promissory notes during
the year ended December 31, 2021.
Note 7 – Notes Payable
Notes payable to related parties and deferred
salary
An executive officer of the Company agreed to
defer receipt of compensation to preserve liquidity in the Company. The accumulated amount of compensation owed to this executive officer
was approximately $ 631,000 at December 31, 2020. The Company paid this deferred compensation in the first quarter of 2021.
During 2019, the Company issued notes payable
(the “Notes”) to three related parties for $ 80,000 , $ 200,000 and $ 50,000 , respectively. The Notes did not accrue interest or
have a stated maturity date. The outstanding note payable for $ 80,000 was repaid in January 2020. In December 2019, the two other note
holders elected to convert their notes into convertible Notes due December 31, 2021. Two other existing investors, who were owed a total
of $17,197 for services by the Company, also agreed to convert their payables into convertible Notes. During 2019 the Company issued a
note payable to a related party for consulting services incurred by the Company in the amount of $ 486,198 . As of December 31, 2020, the
outstanding balance for consulting services was $ 440,904 . The Company paid these Notes in the first quarter of 2021.
In October 2019, a shareholder obtained $ 400,000
of short term financing from an unrelated lender. The shareholder then agreed to make the proceeds of that short term financing available
to the Company. In exchange, the Company assumed responsibility for all payments and charges (including principal, interest and fees)
required under such short term financing agreement. Under the agreement the Company was advanced $188,000, net of $12,000 in closing fees,
and the remaining $200,000 was put into an escrow account owned and controlled by the shareholder. A loan financing fee in the amount
of $100,000 was due upon maturity, of which the amount relating to 2019 of $ 75,000 was included in accrued expenses at December 31, 2019.
In December 2019, the Company made a principal payment in the amount of $ 57,203 , and accordingly, the outstanding principal balance was
$ 142,797 at December 31, 2019, and was included in Notes payable to related parties on the balance sheet. The remaining balance of $ 242,797
which included principal and loan financing fees, was repaid in January 2020.
In February 2020, the Company obtained a new $500,000
short term loan from the same related party. The Company was advanced $485,000, net of $15,000 in closing fees, and immediately placed
$140,741 into an escrow account, owned and controlled by the shareholder to provide funds for the scheduled repayments. Repayment of the
principal and loan financing fee occurs through weekly payments of $17,593 until the loan and financing fee is paid in full. The loan
financing fee increases with the length of the payback period and was maximized at $165,000 after month five. The outstanding balance
was repaid in February 2021.
Interest expense related to notes payable for
related parties for the year ended December 31, 2020 was $ 209,145 .
55
Cares Act Paycheck Protection Program loan
In April 2020, the Company entered into a promissory
note evidencing an unsecured loan (the “First Loan”) in the amount of $ 268,662 made to the Company under the Paycheck Protection
Program (the “PPP”). In January 2021, the Company entered into a second promissory note (the “Second Loan” or
combined with the first loan, the “PPP Loans”) of $ 267,482 under the PPP. The PPP was established under the CARES Act and
is administered by the U.S. Small Business Administration.
The First Loan was set to mature in April 2022
and the Second Loan was set to mature in January 2023. The PPP Loans bore interest at a rate of 1% per annum. Beginning November 2020,
the Company was required to make 18 monthly payments of principal and interest in the amount of $14,370 related to the First Loan. The
PPP Loans may be prepaid by the Company at any time prior to maturity with no prepayment penalties. The proceeds from the Loans may only
be used for payroll costs (including benefits), interest on mortgage obligations, rent, utilities and interest on certain other debt obligations.
The PPP Loans contained customary events of default
relating to, among other things, payment defaults, making materially false and misleading representations to the lender or breaching the
terms of the Loan documents. The occurrence of an event of default will result in an increase in the interest rate to 18 % per annum and
provides the lender with customary remedies, including the right to require immediate payment of all amounts owed under the PPP Loans.
Pursuant to the terms of the CARES Act and the
PPP, the Company applied for forgiveness for both the PPP Loans. On June 15, 2021, the Company received confirmation that the First Loan
was approved for forgiveness and the Company recorded $ 268,662 in PPP loan extinguishment to other income during the year ended December
31, 2021. On November 2, 2021, the Company received confirmation that the Second Loan was approved for forgiveness and the Company recorded
$ 267,482 in PPP loan extinguishment to other income during the year ended December 31, 2021. The amount eligible for forgiveness was based
on the amount of Loan proceeds used by the Company (during the eight-week period after the lender makes the first disbursement of Loan
proceeds) for the payment of certain covered costs, including payroll costs (including benefits), interest on mortgage obligations, rent
and utilities, subject to certain limitations and reductions in accordance with the CARES Act and the PPP.
Note 8 – Commitments and Contingencies
Operating Lease
In April 2021, the Company entered into a lease agreement for a new
primary office space in Boulder, Colorado comprising of 8,639 square feet. The lease commenced on May 15, 2021 and terminates after 12
months. The lease has an initial base rent of $7,150 per month, with the first 15 days rent free and includes three separate six month
renewal options, subject to fixed rate escalation increases. The Company previously leased approximately 3,000 square feet of office space
that expired on April 30, 2021. Rent expense $ 75,336 and $ 72,999 for the year ended December 31, 2021 and 2020, respectively.
Litigation
In the normal course of business, the Company
is party to litigation from time to time. The Company maintains insurance to cover certain actions and believes that resolution of such
litigation will not have a material adverse effect on the Company.
56
Note 9 - Share-based Compensation
Stock Options
The following table presents the activity for
stock options outstanding:
Schedule of stock option activity
Weighted
Non-Qualified
Average
Options
Exercise Price
Outstanding - December 31, 2019
302,578
$ 3.21
Granted
–
–
Forfeited/canceled
( 2,225 )
$ 3.21
Exercised
–
–
Outstanding - December 31, 2020
300,353
$ 3.65
Granted
1,235,500
2.79
Forfeited/canceled
( 31,062 )
$ 3.01
Exercised
–
–
Outstanding - December 31, 2021
1,504,791
$ 2.96
The following table presents the composition
of options outstanding and exercisable:
Options outstanding and exercisable
Options Outstanding
Options Exercisable
Exercise Prices
Number
Price*
Life*
Number
Price*
$2.70
68,518
$ 2.70
1.82
68,518
$ 2.70
$2.90
53,128
$ 2.90
6.03
53,128
$ 2.90
$4.26
171,263
$ 4.26
7.63
143,425
$ 4.26
$2.79
1,211,882
$ 2.79
9.62
246,717
$ 2.79
Total - December 31, 2021
1,504,791
$ 2.96
8.90
511,788
$ 3.20
________________________
* Price and Life reflect the weighted average exercise price and weighted
average remaining contractual life, respectively.
During the year ended December 31, 2021, the Company
granted 1,235,500 stock options to certain executives and key employees. Under the terms of the option agreements, the options are subject
to certain vesting requirements.
57
Restricted Stock Units
The following table presents the activity for
restricted stock units outstanding:
Schedule of restricted stock unit activity
Weighted
Restricted
Average
Stock Units
Exercise Price
Outstanding - December 31, 2020
–
$ –
Granted
424,500
–
Forfeited/canceled
–
$ –
Exercised
–
–
Outstanding – December 31, 2021
424,500
$ –
During the year ended December 31, 2021, the Company
granted 424,500 restricted stock units. Under terms of the restricted stock agreements, the restricted stock units are subject to a certain
vesting schedule.
The Company recognized share-based compensation
expense related to stock options and restricted stock units of $ 1,237,481 and $ 69,841 for the year ended December 31, 2021 and 2020, respectively.
The remaining unvested share-based compensation expense of $ 2,374,390 is expected to be recognized over the next 43 months.
Warrants
The following table presents the activity for
warrants outstanding:
Schedule of warrant activity
Weighted
Warrants
Average
Outstanding
Exercise Price
Outstanding - December 31, 2020
358,334
$ 7.02
Granted
4,909,936
$ 4.58
Forfeited/cancelled/restored
–
–
Exercised
( 1,096,023 )
$ 4.52
Outstanding - December 31, 2021
4,172,247
$ 4.80
In connection with the February 2021 IPO, the
Company issued 3,991,818 warrants to purchase shares of common stock and issued to 598,772 warrants to its underwriters to cover over-allotments.
The Company also issued 319,346 of representative warrants to its underwriters to purchase shares of common stock and these representative
warrants contain a cashless exercise feature.
During the year ended December 31, 2021 certain
holders of our publicly traded Series A Warrants exercised 1,091,692 warrants for 1,091,692 million shares of common stock at the cash
exercise price of $ 4.5375 per share. In addition, certain holders of our Pre-IPO warrants exercised 4,331 warrants for 2,887 shares of
common stock at the net exercise price of $ 0.87 per share.
All of the outstanding warrants are exercisable
and have a weighted average remaining contractual life of approximately 3.94 years as of December 31, 2021.
58
Note 10 – Stockholders’ Equity
On February 17, 2021, the Company converted its
LLC membership equity units into 485,441 shares of Common Stock with a $0.001 par value. The conversion has been given retrospective treatment.
During 2020, the Company issued 14,783 shares
of common stock for cash.
Note 11 – Income Taxes
For the year ended December 31, 2021, the Company
recorded no income tax benefit for the net operating losses incurred during the year, due to the uncertainty of realizing a benefit from
those items.
The following is a reconciliation of the statutory
federal income tax rate to the effective tax rate reported in the financial statements:
Schedule of effective income tax rate reconciliation
December 31, 2021
Income tax expense (benefit) at federal statutory rate
( 2,830,394 )
21.00 %
State and local income taxes, net of federal tax benefit
( 243,572 )
1.81 %
Transaction costs
19,050
( 0.14 % )
Change in valuation allowance
1,211,055
( 8.99 % )
Income taxed as pass-through prior to IPO
1,799,759
( 13.35 % )
Change in entity status
156,692
( 1.16 % )
PPP loan forgiveness
( 112,590 )
0.84 %
Total
–
–
Significant components of the Company’s
deferred taxes consisted of the following:
Schedule of deferred taxes
December 31, 2021
Deferred income tax assets:
Stock based compensation
458,026
Business interest limitation
33,113
Federal net operation losses
1,257,450
State net operation losses
272,447
Total deferred tax assets
2,021,036
Less: valuation allowance
( 1,211,055 )
Total deferred tax assets, net of valuation allowance
809,981
Deferred income tax liabilities:
Capitalized software
( 808,165 )
Property & equipment
( 1,816 )
Total deferred tax liabilities
( 809,981 )
Total net deferred tax asset (liability)
–
59
Note 12 – Net Loss Per Share
Basic net loss per share is computed by dividing
net loss, which is allocated based upon the proportionate amount of weighted average shares outstanding, to each class of stockholder’s
stock outstanding during the period. For the calculation of diluted net loss per share, net loss per share attributable to common stockholders
for basic net loss per share is adjusted by the effect of dilutive securities, including awards under our equity compensation plans.
December 31, 2021 and 2020, 5,009,315 and 655,485 ,
respectively of potentially dilutive weighted average shares were excluded from the calculation of diluted net loss per share because
their effect would have been anti-dilutive for the periods presented.
Note 13 – Subsequent Events
On February 15, 2022,
the Company released nationally it’s Faidr App for both iOs and Android devices. The Company plans to commence amortization of its
capitalized development costs. The Company anticipates it will continue to incur future capitalized costs as it relates to enhancements
and additional functionality related to the Faidr and Vodacast Apps.
On February 17, 2022,
the Company approved a grant of 350,000 restricted stock units and 293,750 stock options to employees and directors subject to certain vesting
requirements.
60
Item 9.
Changes and Disagreements with Accountants on Accounting and Financial Disclosure
None.
Item 9A.
Controls and Procedures
Evaluation of Disclosure Controls and Procedures
Our management, with the participation of our
Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined
in Rule 13a-15(e) of the Exchange Act) as of the end of the period covered by this report. Based on that evaluation, our Chief Executive
Officer and Chief Financial Officer concluded that our disclosure controls and procedures as of the end of the period covered by this
report were not effective at a reasonable assurance level due to the material weaknesses in internal control over financial reporting
described below. The Company’s disclosure controls and procedures are designed to provide reasonable assurance that information
required to be disclosed by us in reports that we file or submit under the Exchange Act (i) is recorded, processed, summarized and reported
within the time periods specified in the SEC’s rules and forms; and (ii) accumulated and communicated to management, including our
Chief Executive Officer and Chief Financial Officer, as appropriate, to allow timely discussions regarding required disclosure. We believe
that a control system, no matter how well designed and operated, cannot provide absolute assurance that the objectives of the control
system are met, and no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within
a company have been detected.
Internal Control Over Financial Reporting
In preparation of our financial statements to
meet the requirements of our IPO, we determined that material weaknesses in our internal control over financial reporting existed during
fiscal 2018 and remained unremediated as of December 31, 2021. A material weakness is a deficiency or combination of deficiencies in internal
control over financial reporting, such that there is a reasonable possibility that a material misstatement of a company’s annual
and interim financial statements will not be detected or prevented on a timely basis.
The material weaknesses we identified are related
to the design and maintenance of an effective control environment commensurate with our financial reporting requirements. Specifically,
we lacked a sufficient complement of professionals with an appropriate level of accounting knowledge, training and experience to appropriately
analyze, record and disclose accounting matters timely and accurately and we did not design and maintain controls to ensure adequate segregation
of duties within our financial reporting function including the preparation and review of journal entries. In response to the material
weaknesses, we took a number of actions to improve our internal control over financial reporting and determined that as of December 31,
2021, that the controls that were designed have not been operating effectively for a sufficient period of time to conclude that the material
weaknesses have been remediated.
Remediation Activities
Management has been actively engaged in remediating
the above described material weaknesses. The following remedial actions have been taken during the year ended December 31, 2021:
·
continue to strengthen our internal policies, processes and reviews, including drafting of related documentation thereof;
·
engage outside consultants to ensure that appropriate level of knowledge and experience is applied based on risk and complexity of transactions and tasks under review
·
started internal control documentation along with engage outside consultants to assist in the design, implementation and documentation of internal controls to address the relevant risks
·
hired additional accounting resources with appropriate levels of experience, including a new Chief Financial Officer
61
The process of implementing an effective financial
reporting system is a continuous effort that requires us to anticipate and react to changes in our business and the economic and regulatory
environments and to expend significant resources to maintain a financial reporting system that is adequate to satisfy our reporting obligations.
As we continue to evaluate and take actions to improve our internal control over financial reporting, we may take additional actions to
address control deficiencies or modify certain of the remediation measures described above.
While progress has been made to enhance our internal
control over financial reporting, we are still in the process of implementing these processes, procedures and controls. Additional time
is required to complete implementation and to assess and ensure the sustainability of these procedures. We believe the above actions will
be effective in remediating the material weaknesses described above and we will continue to devote significant time and attention to these
remedial efforts. However, the material weaknesses cannot be considered remediated until the applicable remedial controls operate for
a sufficient period of time and management has concluded that these controls are operating effectively.
Management’s Report on Internal Control
Over Financial Reporting
This Annual Report does not include a report of
management’s assessment regarding internal control over financial reporting or an attestation report of our independent registered
public accounting firm due to a transition period established by rules of the SEC for newly public companies.
Changes in Internal Control Over Financial
Reporting
Other than the applicable remediation efforts
described in “Remediation of Previously Reported Material Weaknesses” above, there have been no changes in our internal control
over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) during the fiscal year ended December 31, 2021
that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
Item 9B.
Other Information
None
62
PART III
Item 10.
Directors, Executive Officers, and Corporate Governance
Executive officers and directors
Set forth below are the names, ages and positions
of our executive officers and directors as of February 17, 2022.
Name
Age
Position(s) held
Served as a Director
and/or Officer Since
Executive Officers
Jeffrey Thramann, M.D.
57
Executive Chairman and Director
2012
Michael Lawless
59
Chief Executive Officer, Secretary & Director
2012
Peter Shoebridge
58
Chief Technology Officer
2013
Brian Hoff
36
Chief Financial Officer
2021
Non-Employee Directors
Stephen Deitsch
50
Director, Lead Independent Director
2021
Timothy J. Hanlon
56
Director
2021
Thomas Birch
69
Director
2021
Executive officers
Jeffrey Thramann,
Executive Chairman. Dr. Thramann founded the Company in 2012 and oversees strategic initiatives, capitalization and governance
at the Company. This includes day-to-day involvement in working with senior management to establish the strategic vision of the Company,
prioritizing product launches, working with the CEO and CFO on the financial plans of the Company, and assisting the CEO in recruitment
and hiring of senior executives and the pursuit of business development activities. It also includes leading efforts to secure capital
for the Company, building the board of directors and leading board meetings. In 2002, Dr. Thramann was the founder and became the chairman
of Lanx, LLC. Lanx was an innovative medical device company focused on the spinal implant market and created the interspinous process
fusion space with the introduction of its patented Aspen product. Lanx was sold to Biomet, Inc., an international orthopedic conglomerate,
in 2013. Concurrent with Lanx, in 2006 Dr. Thramann was also the founder and chairman of ProNerve, LLC. ProNerve was a healthcare services
company that provided monitoring of nerve function during high risk surgical procedures affecting the brain and spinal cord. ProNerve
was sold to Waud Capital Partners, a private equity firm, in 2012.
Prior to ProNerve and
concurrent with Lanx, Dr. Thramann was the founder and chairman of U.S. Radiosurgery (USR). USR is a healthcare services company that
provides advanced radiosurgical treatments for tumors throughout the body. USR became the largest provider of robotic guided CyberKnife
treatments of such tumors in the U.S. and was sold to Alliance Healthcare Services (Nasdaq; AIQ) in 2011. From 2001 through 2008, Thramann
was the founder and senior partner of Boulder Neurosurgical Associates, a neurosurgical practice serving Boulder County, Colorado. Dr.
Thramann is the named inventor on over 50 U.S. and international issued and pending patents. He completed his neurosurgical residency
and complex spinal reconstruction fellowship at the Barrow Neurological Institute in Phoenix, AZ, in 2001. He is a graduate of Cornell
University Medical College in New York City and earned a BS in electrical engineering management at the U. S. Military Academy in West
Point, NY.
63
Michael Lawless,
Chief Executive Officer: Mr. Lawless is a technology startup veteran having held key leadership positions in research and development,
engineering, product development and operations. Prior to joining the Company in 2012, from 2009 to 2011 he was one of the founding executives
and Chief Operating Officer of Trada, Inc., a company engaged in the business of crowdsourced digital ad campaign creation and management.
In addition to establishing the business operations and processes for Trada, he was responsible for building and managing the product
team and operating their internet advertising marketplace SaaS product. He earned a BS in Human Factors Engineering from the U.S. Air
Force Academy and his master’s degree in Experimental Psychology with an emphasis on Human-Computer Interaction from The University
of Dayton.
Peter Shoebridge,
Chief Technology Officer: Mr. Shoebridge joined the Company in 2013 and has over 35 years of professional experience in the software
development industry. He has been involved with internet related technologies since 1996. From 2008 to 2012, he was the CEO and co-founder
of Blue Yonder Gaming, Corp., a casino gaming systems and gaming company. Prior to Blue Yonder he was Vice President of engineering at
Sona Mobile, Inc and led the team that built the first wireless gaming system to receive federal regulatory approval. He also led the
team that built the Sona Gaming System, a server-based gaming platform. Mr. Shoebridge has worked in many different technology sectors
including the real-time financial industry, casino gaming including bingo systems, accounting and automotive. He was educated in London,
England.
Brian Hoff, Chief
Financial Officer: Mr. Hoff has extensive experience in leading high growth accounting and finance teams. From 2019 – 2021
he was Vice President, Controller at STACK Infrastructure, a leading provider of digital infrastructure to high growth companies. Prior
to STACK, he was Corporate Controller from 2011 - 2019 at Coalfire, a leading provider cyber-security firm owned by The Carlyle Group
later to be acquired by Apax Partners. He spent the majority of his tenure at Coalfire building out the accounting and finance functions
in a high growth environment, completing numerous acquisitions and helping grow the organization from 80 employees to over 700 employees.
He is a certified public accountant and earned a BS from The University of Colorado.
Non-employee directors
Stephen M. Deitsch
Director: Mr. Deitsch has extensive strategic, operational, and financial leadership experience at both publicly traded and
privately held companies. Mr. Deitsch has served as Chief Financial Officer of Paragon 28, Inc. (NYSE: FNA), a leading global orthopedics
company. From April 2017 to August 2019, Mr. Deitsch served as Senior Vice President and Chief Financial Officer of BioScrip, Inc. (formerly
Nasdaq: BIOS) which is now part of Option Care Health, Inc. (Nasdaq: OPCH). From August 2015 to April 2017, Mr. Deitsch served
as Executive Vice President, Chief Financial Officer and Corporate Secretary of Coalfire, Inc., a leading cyber-security firm. Mr. Deitsch
served as the Chief Financial Officer of Biomet Spine, Bone Healing, and Microfixation from July 2014 to July 2015 and as Vice
President Finance, Corporate Controller of Biomet, Inc. from February 2014 to July 2014. Mr. Deitsch was the Chief Financial Officer
of Lanx, Inc. from September 2009 until it was acquired by Biomet in October 2013. From 2002 to 2009, Mr. Deitsch served in various
senior financial leadership roles at Zimmer Holdings, Inc. (formerly NYSE: ZMH and now part of Zimmer Biomet, Inc NYSE: ZBH). Mr. Deitsch
has been a director of Green Sun Medical, a privately held medical device company, since October 2017.
Timothy J. Hanlon
Director: Mr. Hanlon is the founder and has been Chief Executive Officer of The Vertere Group LLC since 2012, a boutique media
industry strategic advisory and consulting firm specializing in helping innovation-seeking clients navigate the complex intersections
among media, marketing, advertising, and technology. Prior to 2012, he was founder and Managing Director of Mediabrands Velocite (Interpublic
Group), the innovation-centric partnership and strategic investment arm of Interpublic Group’s corporate media agency division Mediabrands,
where he was chiefly responsible for entrepreneurial innovation through proprietary relationships with more than a dozen innovative venture-backed
media/marketing startups. Mr. Hanlon has over 20 years of, digital and “emerging” media and marketing experience, including
senior management positions at marketing promotions agency Frankel (Chicago, IL), regional advertising agency Creative Alliance (Louisville,
KY), digital content pioneer Starwave (Bellevue, WA), and credit card issuer MBNA America (Wilmington, DE). Mr. Hanlon holds an MBA from
the University of Chicago, Booth Graduate School of Business, and a BA from Georgetown University.
64
Thomas Birch, Director :
Mr. Birch brings over 50 years of on-air, online, media, media research and media brokerage experience. Since 2005, Mr. Birch has been
the owner and CEO of Lakes Media LLC, a six station radio group operating in southern Virginia and northern North Carolina. In addition,
since 2018 Mr. Birch has also been a Director of Media Services Group, one of the nation’s largest brokers of radio stations, television
stations, broadcast towers and other broadcast-related entities. Mr. Birch was the founder and CEO of Birch Research Corporation, a syndicated
radio ratings and market research company. In 1987, Birch Research was acquired by Dutch publishing conglomerate VNU (now known as Nielsen).
Following the sale, the company merged with VNU subsidiary Scarborough Research and was renamed Birch/Scarborough Research. Mr. Birch
served as Chairman and CEO of the merged Birch/Scarborough entity until his departure in 1990. At its peak, Birch/Scarborough employed
more than 1,200 people nationwide and maintained sales offices in New York, Chicago, Los Angeles, Atlanta, and Dallas and through its
Canadian subsidiary Birch Radio/Canada, had offices in Toronto and Montreal. Mr. Birch was a Partner and Chief Financial Officer of Simmons
Market Research Bureau from 2001 to 2003, where he significantly reduced operating expenses, increased operating profits and refinanced
company debt which enabled the company to avoid bankruptcy and be positioned for acquisition in 2004 by Experian. From 1990 through 1999,
Mr. Birch was owner and CEO of Opus Media Group, a radio group owner with stations operating in Florida, Georgia, Louisiana and Mississippi.
Mr. Birch is a member of the National Association of Broadcasters Committee on Local Radio Audience Measurement (COLRAM), and continues
to have a voice in the improvement of audience measurement metrics from Nielsen Audio and other research providers. Mr. Birch is a native
of Binghamton, NY and holds a BS from the School of Industrial and Labor Relations at Cornell University.
Section 16(a) Beneficial Ownership Reporting
Compliance
Following our IPO, Section 16(a) of the Exchange
Act requires our directors, executive officers, and persons holding more than 10% of our common stock to report their initial ownership
of the common stock and other equity securities and any changes in that ownership in reports that must be filed with the SEC. The SEC
has designated specific deadlines for these reports, and we must identify in our Annual Report on Form 10-K those persons who did not
file these reports when due.
Based solely on a review
of reports furnished to us, or written representations from reporting persons, we believe all directors, executive officers, and 10% owners
timely filed all reports regarding transactions in our securities required to be filed to date in 2021 by Section 16(a) under the Exchange
Act, except that (i) each of Messrs. Deitsch, Hanlon, Thramann, Lawless, Shoebridge, Liebman and Minicozzi filed a late Form 3, and (ii)
Dr. Thramann filed one late Form 4.
Election of Officers
Our executive officers
are appointed by, and serve at the discretion of, our board of directors. There are no family relationships among any of our directors
or executive officers.
Composition of the Board of Directors
Our board of directors
currently consists of five members. Three of our directors are independent within the meaning of the independent director guidelines of
the Nasdaq Stock Market.
Each director’s
term continues until the election and qualification of his successor, or his earlier death, resignation or removal. Our restated certificate
of incorporation and restated bylaws authorize only our board of directors to fill vacancies on our board of directors.
Board Leadership Structure and Role in
Risk Oversight
Our corporate governance
guidelines provide that unless the board chair is an independent director, the board shall appoint a Lead Independent Director. The Lead
Independent Director chairs the executive sessions of the independent directors, coordinates the activities of the other independent directors
and performs such other duties as deemed necessary by the board from time to time. Because our Executive Chairman Dr. Thramann is not
independent, the board has appointed Stephen Deitsch to serve as our Lead Independent Director.
65
Risk is inherent with
every business, and how well a business manages risk can ultimately determine its success. We face a number of risks, including credit
risk, interest rate risk, liquidity risk, operational risk, strategic risk and reputation risk. Management is responsible for the day-to-day
management of risks we face, while the board, as a whole and through its committees, has responsibility for the oversight of risk management.
In its risk oversight role, the board has the responsibility to satisfy itself that the risk management processes designed and implemented
by management are adequate and functioning as designed. To do this, the board meets regularly with management to discuss strategy and
the risks we face. In addition, the Audit Committee regularly monitors our enterprise risk, including financial risks, through reports
from management. Senior management attends the board meetings and is available to address any questions or concerns raised by the board
on risk management and any other matters. The Lead Independent Director and the independent board members work together to provide strong,
independent oversight of our management and affairs through the board’s standing committees and, when necessary, executive sessions
of the independent directors.
Director Independence
Under the rules of Nasdaq,
independent directors must comprise a majority of a listed company’s board of directors within a specified period following the
completion of its IPO. In addition, the rules of Nasdaq require that, subject to specified exceptions, each member of a listed company’s
audit, compensation and nominating and governance committees be independent. Under the rules of Nasdaq, a director will only qualify as
an “independent director” if, in the opinion of that company’s board of directors, that person does not have a relationship
that would interfere with the exercise of independent judgment in carrying out the responsibilities of a director.
Audit committee members
must also satisfy the independence criteria set forth in Rule 10A-3 under the Exchange Act. In order to be considered independent for
purposes of Rule 10A-3, a member of an audit committee of a listed company may not, other than in his capacity as a member of the audit
committee, the board of directors or any other board committee: (i) accept, directly or indirectly, any consulting, advisory or other
compensatory fee from the listed company or any of its subsidiaries; or (ii) be an affiliated person of the listed company or any of its
subsidiaries. We currently satisfy the audit committee independence requirements of Rule 10A-3. Additionally, compensation committee members
must not have a relationship with us that is material to the director’s ability to be independent from management in connection
with the duties of a compensation committee member.
Our board of directors
has undertaken a review of the independence of each director and considered whether each director has a material relationship with us
that could compromise his ability to exercise independent judgment in carrying out his responsibilities. As a result of this review, our
board of directors determined that all of our directors, except for Jeffrey Thramann and Michael Lawless, are “independent directors”
as defined under the applicable rules and regulations of the Securities and Exchange Commission, or SEC, and the listing requirements
and rules of Nasdaq. In making these determinations, our board of directors reviewed and discussed information provided by the directors
and us with regard to each director’s business and personal activities and relationships as they may relate to us and our management.
Committees of the Board of Directors
Our board of directors
has an audit committee, a compensation committee and a nominating and governance committee, each of which have the composition and responsibilities
described below. Each of the below committees has a written charter approved by our board of directors. Copies of each charter are posted
on the investor relations section of our website. Members will serve on these committees until their resignation or until otherwise determined
by our board of directors.
66
Audit Committee
Our audit committee is
comprised of Stephen Deitsch, Thomas Birch, and Timothy J. Hanlon, with Stephen Deitsch as the chairman of our audit committee. The composition
of our audit committee meets the requirements for independence under the current Nasdaq and SEC rules and regulations. Each member of
our audit committee is financially literate. In addition, our board of directors has determined that Stephen Deitsch is an “audit
committee financial expert” as defined in Item 407(d)(5)(ii) of Regulation S-K promulgated under the Securities Act. This designation
does not impose on Mr. Deitsch any duties, obligations or liabilities that are greater than are generally imposed on members of our audit
committee and our board of directors. Our audit committee is directly responsible for, among other things:
·
selecting and hiring our independent registered public accounting firm;
·
the qualifications, independence and performance of our registered public accounting firm;
·
the preparation of the audit committee report to be included in our annual proxy statement;
·
our compliance with legal and regulatory requirements;
·
our accounting and financial reporting processes, including our financial statement audits and the integrity of our financial statements; and
·
reviewing and approving related-person transactions.
Compensation Committee
Our compensation committee
is comprised of Timothy J. Hanlon, Thomas Birch, and Stephen Deitsch, with Timothy J. Hanlon as the chairman of our compensation committee.
Each member of our compensation committee is a non-employee director, as defined by Rule 16b-3 promulgated under the Exchange Act and
meets the requirements for independence under the current Nasdaq listing standards and SEC rules and regulations. Our compensation committee
is responsible for, among other things:
·
evaluating, recommending, approving and reviewing executive officer compensation arrangements, plans, policies and programs;
·
evaluating and recommending non-employee director compensation arrangements for determination by our board of directors;
·
administering our cash-based and equity-based compensation plans; and
·
overseeing our compliance with regulatory requirements associated with the compensation of directors, officers and employees.
Nominating and Governance Committee
Our nominating and governance
committee is comprised of Thomas Birch, Stephen Deitsch, and Timothy J. Hanlon, with Thomas Birch as the chairman of our nominating and
governance committee. Each member of our nominating and governance committee meets the requirements for independence under the current
Nasdaq listing standards. Our nominating and governance committee is responsible for, among other things:
·
identifying, considering and recommending candidates for membership on our board of directors;
·
overseeing the process of evaluating the performance of our board of directors; and
·
advising our board of directors on other corporate governance matters.
67
Consideration of Director Nominees
Director Qualifications
There are no specific
minimum qualifications that the Board requires to be met by a director nominee recommended for a position on our board, nor are there
any specific qualities or skills that are necessary for one or more members of our board to possess, other than as are necessary to meet
the requirements of the rules and regulations applicable to us. The Nominating and Governance Committee considers a potential director
candidate’s experience, areas of expertise and other factors relative to the overall composition of our board and its committees,
including the following characteristics: experience, judgment, commitment (including having sufficient time to devote to the Company),
skills, diversity and expertise appropriate for the Company. In assessing potential directors, the Nominating and Governance Committee
may consider the current needs of the board and the Company to maintain a balance of knowledge, experience and capability in various areas.
Stockholder Nominations
In accordance with our
bylaws, a stockholder wishing to nominate a director for election at an annual meeting of stockholders must timely submit a written proposal
of nomination to us at our executive offices. To be timely, a written proposal of nomination for an annual meeting of stockholders must
be received at least 90 calendar days but no more than 120 calendar days before the first anniversary of the date on which we held our
annual meeting of stockholders in the immediately preceding year; provided , however , that in the event that the
date of the annual meeting is advanced or delayed more than 30 calendar days from the anniversary of the annual meeting of stockholders
in the immediately preceding year, the written proposal must be received: (i) at least 90 calendar days but no more than 120 calendar
days prior to the date of the annual meeting; or (ii) no more than 10 days after the date we first publicly announce the date of the annual
meeting.
Each written proposal
for a nominee must contain: (1) the name, age, business address and residence address of such nominee, (2) the principal occupation or
employment of such nominee, (3) the class and number of shares of each class of capital stock of the Company which are owned of record
and beneficially by such nominee, (4) the date or dates on which such shares were acquired and the investment intent of such acquisition,
(5) a statement whether such nominee, if elected, intends to tender, promptly following such person's failure to receive the required
vote for election or reelection at the next meeting at which such person would face election or re-election, an irrevocable resignation
effective upon acceptance of such resignation by the board, and (6) such other information concerning such nominee as would be required
to be disclosed in a proxy statement soliciting proxies for the election of such nominee as a director in an election contest (even if
an election contest is not involved), or that is otherwise required to be disclosed pursuant to Section 14 of the 1934 Act and the rules
and regulations promulgated thereunder (including such person’s written consent to being named as a nominee and to serving as a
director if elected).
A stockholder interested
in submitting a nominee for election to the board should refer to our bylaws for additional requirements. Upon receipt of a written proposal
of nomination meeting these requirements, the Nominating and Governance Committee of the Board will evaluate the nominee in accordance
with its charter and the characteristics listed above.
68
Evaluating Nominees for Director
Our Nominating and Corporate
Governance Committee considers director candidates that are suggested by members of the committee, other members of our Board, members
of management, advisors and our stockholders who submit recommendations in accordance with the requirements set forth in our Bylaws, as
described above. Our Board has in the past engaged a third-party search firm to identify potential candidates for consideration by the
Nominating and Governance Committee and election to our Board. The Nominating and Corporate Governance Committee may, in the future, retain
third-party search firms to identify Board candidates on terms and conditions acceptable to the Nominating and Corporate Governance Committee
to assist in the process of identifying or evaluating director candidates. The Nominating and Corporate Governance Committee evaluates
all nominees for director using the same approach whether they are recommended by stockholders or other sources. The Nominating and Corporate
Governance Committee reviews candidates for director nominees in the context of the current composition of our Board and committees, the
operating requirements of the Company and the long-term interests of our stockholders. In conducting this assessment, the Nominating and
Corporate Governance Committee considers the director nominee’s qualifications, diversity, skills and such other factors as it deems
appropriate given the current needs of the Board, the committees and the Company, to maintain a balance of knowledge, experience, diversity
and capability. In the case of incumbent directors whose terms of office are set to expire, the Nominating and Corporate Governance Committee
reviews such directors’ overall service to the Board, the committees and the Company during their term, including the number of
meetings attended, level of participation, quality of performance and any other relationships and transactions that might impair such
directors’ independence. In the case of new director candidates, the Nominating and Corporate Governance Committee will also determine
whether the nominee must be independent for Nasdaq purposes, which determination will be based upon applicable Nasdaq listing standards
and applicable SEC rules and regulations. Although we do not have a formal diversity policy, when considering diversity in evaluating
director nominees, the Nominating and Corporate Governance Committee focuses on whether the nominees can contribute varied perspectives,
skills, experiences and expertise to the Board.
The Nominating and Corporate
Governance Committee will evaluate the proposed director’s candidacy, including proposed candidates recommended by stockholders,
and recommend whether the Board should nominate the proposed director candidate for election by our stockholders.
Stockholder Communications with the Board
Any stockholder or interested
party who desires to contact our board, or specific members of our board, may do so electronically by sending an email to our CFO at the
following address: bhoff@auddia.com. Alternatively, a stockholder may contact our board, or specific members of our board, by writing
to: Auddia Inc., 2100 Central Avenue, Suite 200, Boulder, Colorado 80301, Attn: CFO. All such communications will be initially received
and processed by the office of our CFO. Communications concerning accounting, audit, internal accounting controls and other financial
matters will be referred to the Chair of the Audit Committee. Other matters will be referred to the board, the non-employee directors
or individual directors, as appropriate.
The board has instructed
the CFO to review all communications so received and to exercise his discretion not to forward to the board correspondence that is inappropriate
such as business solicitations, frivolous communications and advertising, routine business matters and personal grievances. However, any
director may at any time request the CFO to forward any and all communications received by the CFO but not forwarded to the directors.
Compensation Committee Interlocks and Insider
Participation
None of the current members
of our compensation committee has at any time been one of our officers or employees. None of our executive officers has served as a member
of the board of directors, or as a member of the compensation or similar committee, of any entity that has one or more executive officers
who served on our board of directors or compensation committee during the year ended December 31, 2021.
69
Code of Business Conduct and Ethics
Our board of directors
has adopted a code of business conduct and ethics that applies to all of our employees, officers and directors, including our Chief Executive
Officer and other executive and senior officers. The full text of our code of business conduct and ethics is posted on the investor relations
section of our website. The reference to our website address in this Annual Report on Form 10-K does not include or incorporate by reference
the information on our website into this Annual Report on Form 10-K. We intend to disclose future amendments to certain provisions of
our code of business conduct and ethics, or waivers of these provisions, on our website or in public filings to the extent required by
the applicable rules.
Number of Meetings
The board held a total of seven meetings in 2021. Our Audit Committee
held five meetings, our Compensation Committee held two meetings, and our Nominating and Governance Committee did not meet in 2021. Each
director attended at least 75% of the aggregate of the total number of meetings of the board and the board committees on which he served.
Board Member Attendance at Annual Stockholder Meetings
Although we do not have a formal policy regarding director attendance
at annual stockholder meetings, directors are encouraged to attend these annual meetings absent extenuating circumstances. We did not
hold an annual meeting during 2021.
Non-Employee Director Compensation
Our non-employee directors
began serving on our board following our February 2021 IPO. Accordingly, our current non-employee directors did not receive any cash or
equity compensation from the Company for the year ended December 31, 2020. Our Executive Chairman, Dr. Thramann, and our President and
Chief Executive Officer, Mr. Lawless, do not receive compensation for their services as a director.
Our board of directors
approved the following compensation for our non-employee directors in 2021. Our non-employee directors will receive annual cash compensation
of (i) $25,000 for service on the board (ii) $20,000 for service as the Audit Committee chair, and (iii) $10,000 for Nominating and Governance
Committee chair. All cash payments will be made quarterly in arrears, and pro-rated for any partial quarters of service.
The following Director
Compensation Table summarizes the compensation of each of our non-employee directors for services rendered to us during the year ended
December 31, 2021:
Name
Fees Earned or Paid in Cash ($)
Stock Awards
($) (1)
Option Awards
($)
All Other Compensation
($)
Total
($)
Stephen Deitsch
39,375
255,285
-0-
-0-
294,660
Timothy J. Hanlon
30,625
255,285
-0-
-0-
285,910
Thomas Birch
30,625
255,285
-0-
-0-
285,910
(1)
Represents the grant date fair value of RSU awards computed in accordance with FASB ASC Topic 718, excluding the effect of estimated forfeitures. For information regarding assumptions underlying the valuation of equity awards, see Note 9 to our consolidated financial statements included in this Annual Report on Form 10-K.
In August 2021, we issued
91,500 restricted stock units to each of our non-employee directors under our 2021 Equity Incentive Plan as compensation for their board
service.
70
Item 11.
Executive Compensation
Executive Compensation Overview
As an “emerging
growth company,” we have opted to comply with the executive compensation disclosure rules applicable to “smaller reporting
companies,” as such term is defined in the rules promulgated under the Securities Act.
This section provides
an overview of the compensation awarded to, earned by, or paid to each individual who served as our principal executive officer during
our fiscal year 2021, and our next two most highly compensated executive officers in respect of their service to our company for fiscal
year 2021. Our named executive officers, or the Named Executive Officers, for the year ended December 31, 2021, are:
·
Jeffrey Thramann, our Executive Chairman;
·
Michael Lawless, our Chief Executive Officer; and
·
Peter Shoebridge, our Chief Technical Officer
Summary Compensation
Table Year Ended December 31, 2021
The following table contains
information about the compensation paid to or earned by each of our Named Executive Officers during the two most recently completed fiscal
years.
Name and
Principal Position
Year
Salary
($)
Bonus
($) (2)
Stock
Awards
($) (3)
Option
Awards
($)
All Other
Compensation
($)
Total
($)
Jeffrey Thramann
2021
300,000
-0-
418,500
-0-
-0-
718,500
Executive Chairman (1)
2020
165,000
-0-
-0-
-0-
-0-
165,000
Michael Lawless
2021
260,000
-0-
-0-
801,452
-0-
1,061,452
Chief Executive Officer
2020
236,833
-0-
-0-
-0-
-0-
236,833
Peter Shoebridge
2021
225,000
-0-
-0-
474,602
-0-
699,602
Chief Technology Officer
2020
185,416
-0-
-0-
-0-
-0-
185,416
(1)
Beginning after the Company’s IPO, Dr. Thramann earns an annual salary of $300,000. During 2020, Dr. Thramann earned a salary of $165,000. Due to liquidity constraints, most of Dr. Thramann’s salary payments for 2020 and prior years were deferred. He was only paid cash compensation of $19,760 in 2020 while 145,240 was deferred. The total deferred amount owed to Dr. Thramann from 2020 and prior years was approximately $661,000 at the time of our February 2021 IPO, and was included in our financial statements as a portion of “Accrued fees to a related party”. The Company paid this deferred compensation in early 2021.
(2)
The “Bonus” column represents discretionary bonuses earned pursuant to our annual incentive bonus program. Under the terms of their respective employment agreements, Mr. Lawless and Mr. Shoebridge is each eligible to receive a bonus based on the achievement of certain business goals set by our Board on an annual basis. The target annual bonuses for Mr. Lawless and Mr. Shoebridge, expressed as a percentage of their base salary, is 50%.
(3)
Represents the grant date fair value of RSU and stock option awards computed in accordance with FASB ASC Topic 718, excluding the effect of estimated forfeitures. For information regarding assumptions underlying the valuation of equity awards, see Note 9 to our consolidated financial statements included in this Annual Report on Form 10-K.
71
Outstanding Equity
Awards at December 31, 2021
The following table sets forth information regarding outstanding equity
awards held by our Named Executive Officers as of December 31, 2021.
Option Awards
Stock Awards
Number of
Number of
Number of
Market
Securities
Securities
Shares or
Value of
Underlying
Underlying
Units of
Shares or
Unexercised
Unexercised
Option
Stock That
Units That
Options
Options
Exercise
Option
Have Not
Have Not
Grant
(#)
(#)
Price
Expiration
Vested
Vested
Name
Date
Exercisable(1)(2)
Unexercisable(1)
($)
Date
(#)(1)(3)(4)
($)(4)
Dr. Jeffrey Thramann
8/11/2021
–
–
–
–
150,000
267,000
Michael Lawless
2/1/2018
47,147
–
2.70
9/8/2029
–
–
8/15/2019
64,572
15,934
4.26
12/4/2029
–
–
8/11/2021
108,245
324,738
2.79
2/16/2031
–
–
Peter Shoebridge
2/1/2018
16,191
–
2.73
9/8/2029
–
–
8/15/2019
21,982
5,425
4.26
12/4/2029
–
–
8/11/2021
64,100
192,303
2.79
2/16/2031
–
–
(1) Each equity award is subject to the terms
of our 2021 or 2013 Equity Incentive Plan.
(2) August 11, 2021 issuance represents option
awards that vest 25% upon grant date, 25% on February 16, 2023, 25% on February 16, 2024 and 25% on February 16, 2025.
(3) Represents RSU awards that vest 50% on
February 17, 2022, 25% on February 16, 2023, and 25% on February 16, 2024.
(4) Based on the closing price of a share
of the Company’s common stock on the Nasdaq Capital Market of $1.78.
Employment Arrangement with Dr. Thramann
Commencing after our
February 2021 IPO, Dr. Thramann earns an annual salary of $300,000 for his service as our Executive Chairman.
72
Employment Agreement with Mr. Lawless
On October 13, 2021,
we entered into an employment agreement with Mr. Lawless, which supersedes and replaces a prior employment agreement dated February 6,
2012. The employment agreement provides for an initial annual base salary of $260,000 as well as an entitlement to an annual incentive
bonus, upon certain conditions, in an amount determined by our board of directors. The target annual bonus for Mr. Lawless, expressed
as a percentage of base salary, is 50%.
If the Company terminates
Mr. Lawless’s employment without cause or Mr. Lawless terminates for good reason, he is entitled to receive nine months of base
salary, (ii) up to nine months of paid health insurance under COBRA, and (iii) any earned but unpaid bonus for a prior completed fiscal
year. In addition, in the event of a change of control and a subsequent termination of Mr. Lawless’ employment without cause, the
Company will accelerate the vesting of all of unvested stock options as of the later of the effective date of the change in control and
the last day of service.
Employment Agreement
with Mr. Shoebridge
On October 13, 2021,
we entered into an employment agreement with Mr. Shoebridge, which supersedes and replaces a prior employment agreement dated April 1,
2014. The employment agreement provides for an initial annual base salary of $225,000 as well as an entitlement to an annual incentive
bonus, upon certain conditions, in an amount determined by our board of directors. The target annual bonus for Mr. Shoebridge, expressed
as a percentage of base salary, is 50%.
If the Company terminates
Mr. Shoebridge’s employment without cause or Mr. Shoebridge terminates for good reason, he is entitled to receive nine months of
base salary, (ii) up to nine months of paid health insurance under COBRA, and (iii) any earned but unpaid bonus for a prior completed
fiscal year. In addition, in the event of a change of control and a subsequent termination of Mr. Shoebridge’s employment without
cause, the Company will accelerate the vesting of all of unvested stock options as of the later of the effective date of the change in
control and the last day of service.
Employment Agreement with Mr. Hoff
On October 13, 2021,
we entered into an employment agreement with Mr. Hoff. The employment agreement provides for an initial annual base salary of $220,000
as well as an entitlement to an annual incentive bonus, upon certain conditions, in an amount determined by our board of directors. The
target annual bonus for Mr. Hoff, expressed as a percentage of base salary, is 50%.
If the Company terminates
Mr. Hoff’s employment without cause or Mr. Hoff terminates for good reason, he is entitled to receive six months of base salary,
(ii) up to six months of paid health insurance under COBRA, and (iii) any earned but unpaid bonus for a prior completed fiscal year. In
addition, in the event of a change of control and a subsequent termination of Mr. Hoff’s employment without cause, the Company will
accelerate the vesting of all of unvested stock options as of the later of the effective date of the change in control and the last day
of service
73
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters
The following table sets
forth information regarding the beneficial ownership of our common stock as of February 17, 2022 by (i) each person who beneficially owned
more than 5% of our outstanding shares of common stock, (ii) each director, (iii) each Named Executive Officer and (iv) all of our directors
and executive officers as a group. Unless otherwise indicated, the address of each executive officer and director is c/o Auddia, 2100
Central Avenue, Suite 200, Boulder, CO 80301.
The number of shares
of common stock “beneficially owned” by each stockholder is determined under rules issued by the SEC regarding the beneficial
ownership of securities. This information is not necessarily indicative of beneficial ownership for any other purpose. Under these rules,
beneficial ownership of shares of our common stock includes (1) any shares as to which the person or entity has sole or shared voting
power or investment power, and (2) any shares as to which the person or entity has the right to acquire beneficial ownership within 60
days after February 17, 2022.
The calculations set
forth below are based upon 12,416,520 shares of common stock outstanding at February 17, 2022.
Unless otherwise indicated
below, and subject to community property laws where applicable, to our knowledge, all persons named in the table have sole voting and
investment power with respect to their shares of common stock.
Name of Beneficial Owner
Number of Shares
Beneficially
Owned
Percentage of
Shares Beneficially
Owned
5% Stockholders:
Jeffrey Thramann (1)
2,859,788
23.03 %
Richard Minicozzi (2)
1,812,945
14.60 %
Executive Officers and Directors:
Michael Lawless (3)
362,647
2.82 %
Peter Shoebridge (4)
171,799
1.35 %
Stephen Deitsch (5)
22,875
0.18 %
Timothy J. Hanlon (5)
22,875
0.18 %
Thomas Birch (5)
22,875
0.18 %
All directors and executive officers as a group (7 persons)
3,492,244
28.13 %
___________________________
(1)
Dr. Thramann is also a director of the Company. Includes (i) 712,652 shares of common stock owned immediately following the corporate conversion, (ii) 969,000 shares of common stock purchased in the IPO, (iii) 134,136 shares of common stock underlying warrants exercisable within 60 days of March 26, 2021, (iv) 969,000 shares of common stock underlying Series A warrants purchased in the IPO and exercisable within 60 days of February 17, 2022, and (v) 75,000 restricted stock units granted under the 2021 equity incentive plan and vested within 60 days of February 17, 2022.
(2)
Includes (i) 1,750,450 shares of common stock owned immediately following the corporate conversion, and (ii) 62,495 shares of common stock underlying warrants exercisable within 60 days of February 17, 2022.
(3)
Includes (i) 18,501 shares of common stock owned immediately following the corporate conversion, and (ii) 344,146 shares of common stock underlying stock options exercisable within 60 days of February 16, 2021.
(4)
Includes 171,799 shares of common stock underlying stock options exercisable within 60 days of February 17, 2022.
(5)
Includes 22,875 shares of common stock underlying restricted stock units vested within 60 days of February 17, 2022.
74
Item 13.
Certain Relationships and Related Party Transactions and Director Independence
The following is a description of transactions
or series of transactions since January 1, 2021, to which we were or will be a party, in which:
•
the amount involved in the transaction exceeds, or will exceed, $120,000; and
•
in which any of our executive officers, directors or holder of five percent or more of any class of our capital stock, including their immediate family members or affiliated entities, had or will have a direct or indirect material interest.
Compensation arrangements
for our named executive officers, executive officers and our directors are described elsewhere in this Annual Report under “Director
Compensation” and “Executive Compensation.”
The Company previously had a line of credit with
a bank. Prior to the Company’s IPO, the available principal balance under the line of credit was $6,000,000. The line of credit
was collateralized by all assets of the Company as well as certain cash assets of two shareholders in control accounts at the lender,
Richard Minicozzi, who beneficially owns approximately 14% of our outstanding common stock, and Jeffrey Thramann, our Executive Chairman.
Mr. Minicozzi’s control account had a balance of $2,000,000 and Dr. Thramann’s control account had a balance of $4,000,000.
Dr. Thramann also personally guaranteed the full amount of the loan. The outstanding balance on the line of credit at December 31, 2020
was $6,000,000. Following the closing of our IPO, the Company used $4,000,000 of the proceeds to repay $4,000,000 to the bank. The maximum
outstanding amount of the line of credit was then reduced to $2,000,000. The bank has released the control accounts of Mr. Minicozzi and
Dr. Thramann. Dr. Thramann no longer personally guarantees the line of credit. In July 2021, we paid the remaining outstanding $2.0 million
out of our restricted cash and terminated our line of credit
The fees paid by the Company to Mr. Minicozzi
on the $2,000,000 collateral arrangement were 33% percent of the collateral amount annually, plus there is an annual renewal fee of $50,000
and a $15,000 delayed payment fee for the first year in addition to warrants to purchase 300,000 shares of LLC common units due annually
with $867,398 and $843,817 being recorded as interest expense for the years ended December 31, 2019 and 2018, respectively. During 2018
a partial payment was made on the accruing collateral fees due of $364,944. Subsequently in 2018, the shareholder subscribed to purchase
4,530,861 LLC common units for $0.023 per share for a total of $104,210 which was offset against the interest due on the collateral arrangement.
The balance outstanding on the collateral at December 31, 2019 and 2018 was $1,017,938 and $875,540, respectively. In connection with
our IPO, all unpaid amounts owed to Mr. Minicozzi were converted at a discount to the per share IPO price into shares of common stock.
Following the closing of our IPO, the collateral arrangement with Mr. Minicozzi was terminated.
During 2017 and 2018,
the Company entered into notes payable (the "Notes") with Dr. Thramann for $330,000 and $100,000, respectively, $60,000 of the
$100,000 was repaid in 2018. The Notes did not accrue interest and did not have a stated maturity date. The Notes were expected to be
repaid as cash flow permitted. During 2018, the Notes, with an outstanding balance of $370,000, were converted into 3,217,065 Series C
LLC preferred units at $0.115 per unit in connection with the Series C unit exchange. (See Notes 9 and 10 in the Financial Statements).
In October 2019, Dr. Thramann obtained $400,000
of short term financing from an unrelated lender. Dr. Thramann then agreed to make the proceeds of that short term financing available
to the Company. In exchange, the Company assumed responsibility for all payments and charges (including principal, interest and fees)
required under such short term financing. Under the agreement, the Company was advanced $200,000 net of $12,000 in closing fees and the
remaining $200,000 was put into an escrow account. A $100,000 loan financing fee is also due at maturity. On December 2019, the Company
made a principal payment of $57,000. The remaining $243,000 of principal and loan financing fees was paid on January 30, 2020.
In February 2020, Dr. Thramann obtained a new
$500,000 short term financing from the same unrelated lender. Dr. Thramann then agreed to make the proceeds of that short term financing
available to the Company. In exchange, the Company assumed responsibility for all payments and charges (including principal, interest
and fees) required under such short term financing. Under the agreement, the Company was advanced $485,000 net of $15,000 in closing fees
and immediately put $140,741 into an escrow account. Repayment of the principal and loan financing fee occurs through weekly payments
of $17,593 until the loan and financing fee is paid in full. The loan financing fee increases with the length of the payback period and
is maximized at $165,000 after month five. The loan was repaid in full following the IPO.
75
Dr. Thramann purchased 969,000 IPO units in our
IPO at the per unit public offering price of $4.125.
Beginning after our February 2021 IPO, Dr. Thramann earns an annual
salary of $300,000. During 2020, Dr. Thramann earned a salary of $165,000. [Correct???] Due to liquidity constraints, most of Dr. Thramann’s
salary payments for 2020 and prior years were deferred. He was only paid cash compensation of $19,760 in 2020 while 145,240 was deferred.
The total deferred amount owed to Dr. Thramann from 2020 and prior years was approximately $661,000 at the time of our February 2021 IPO
and was included in our financial statements as a portion of “Accrued fees to a related party”. The Company paid this deferred
compensation in early 2021
Dr. Thramann has participated as an investor in
multiple private placements of the Company’s securities. The terms of Dr. Thramann’s participation in these private placements
were the same as were made available to other investors participating in these transactions. During 2020, Dr. Thramann purchased an aggregate
of $36,149 of our convertible notes. As described in Note 6 to our financial statements, these convertible notes converted into shares
of common stock in connection with our February 2021 IPO.
Item 14.
Principal Accountant Fees and Services
The firm of Daszkal Bolton
LLP, independent registered public accounting firm, has been selected by the audit committee as auditors for Auddia for the fiscal years
ending December 31, 2021 and December 31, 2020. Daszkal Bolton LLP has served as the independent registered public accounting firm for
Auddia since 2019.
The audit committee is
solely responsible for selecting Auddia’s independent registered public accounting firm and has appointed Daszkal Bolton LLP as
auditors for Auddia for the fiscal year ending December 31, 2021. Stockholder approval is not required to appoint Daszkal Bolton LLP as
Auddia’s independent registered public accounting firm.
Independent Registered Public Accounting
Firm Fees
The following is a summary and description
of fees incurred by Daszkal Bolton LLP for the fiscal year ended December 31, 2021 and 2020:
2021
2020
Audit fees (1)
$ 127,000
$ 102,391
Tax fees
–
–
All other fees (2)
28,160
22,000
Total fees
$ 155,160
$ 124,391
________________________
(1) Audit fees consist
of fees for the audit of our annual financial statements, the review of our interim financial statements,
(2) Consists of services
provided in connection with the registration statement for the IPO of our common stock, which was completed in February 2021.
Audit Committee Pre-approval Policy and
Procedures
Our audit committee has
adopted policies and procedures relating to the approval of all audit and non-audit services that are to be performed by our independent
registered public accounting firm. This policy provides that we will not engage our independent registered public accounting firm to render
audit or non-audit services unless the service is specifically approved in advance by our audit committee or the engagement is entered
into pursuant to the pre-approval procedure described below.
From time to time, our
audit committee may pre-approve specified types of services that are expected to be provided to us by our independent registered public
accounting firm during the next 12 months. Any such pre-approval details the particular service or type of services to be provided and
is also generally subject to a maximum dollar amount.
76
Part IV
Item 15.
Exhibits and Financial Statement Schedules
(a) 1. Financial Statements
For a list of the financial
statements included herein, see Index to the Financial Statements on page 37 of this Annual Report, incorporated into this Item by reference.
2. Financial
Statement Schedules
Financial statement schedules
have been omitted because they are either not required or not applicable or the information is included in the financial statements or
the notes thereto.
3. Exhibits
The exhibits required
by Item 601 of Regulation S-K and Item 15(b) of this Annual Report are listed in the Exhibit Index below. The exhibits listed
in the Exhibit Index are incorporated by reference herein.
Exhibit
Number
Description of Document
Incorporated by reference from
Form
Filing
Date
Exhibit
Number
Filed
Herewith
2.2
Form of Plan of Conversion
8-K
02-22-2021
2.1
3.1
Certificate of Incorporation of the Company
8-K
02-22-2021
3.1
3.2
Bylaws of the Company
8-K
02-22-2021
3.2
3.3
Form of Warrant after Conversion from an LLC to a Corporation
S-1/A
01-28-2020
3.5
3.4
Form of Series A Warrant
S-1/A
02-05-2021
3.6
4.1
Form of Common Stock Certificate
S-1/A
10-08-2020
4.1
4.2
Form of Representative’s Common Stock Purchase Warrant
8-K
02-22-2021
4.1
4.3
Description of Securities
10-K
03-31-2021
4.3
10.1
#
Employment Agreement of Michael T. Lawless
S-1
01-10-2020
10.1
10.2
#
Employment Agreement of Peter Shoebridge
S-1
01-10-2020
10.2
10.3
#
Form of Auddia Inc. 2020 Equity Incentive Plan
S-1/A
10-22-2020
10.3
10.4
Collateral and Security Agreement with Related Party (Minicozzi)
S-1/A
01-28-2020
10.4
10.5
Form of Amendment to Collateral and Security Agreement with Related Party
S-1/A
10-08-2020
10.5
10.6
Form of Convertible Promissory Note
S-1/A
01-28-2020
10.6
10.7
Business Loan Agreement and Guaranty of Related Party with Bank of the West
S-1/A
01-28-2020
10.7
10.8
**
Agreement with Major United States Broadcast Company
S-1/A
01-28-2020
10.8
10.9
Form of Bridge Note
S-1/A
10-22-2020
10.9
10.10
Form of Warrant Agent Agreement
S-1/A
02-05-2021
10.10
10.11
Amendment to Bridge Note
S-1/A
10-22-2020
10.14
10.12
Amended Business Loan Agreement with Bank of the West
10-K
03-31-2021
10.15
10.13
#
First Amendment to 2020 Equity Incentive Plan
S-8
08-10-2021
99.2
10.14
#
Form of Stock Option Grant Notice and Stock Option Agreement under 2020 Equity Incentive Plan
S-8
08-10-2021
99.3
77
Exhibit
Number
Description of Document
Incorporated by reference from
Form
Filing
Date
Exhibit
Number
Filed
Herewith
10.15
#
Form of Restricted Stock Unit Grant Notice and Restricted Stock Unit Award Agreement under 2020 Equity Incentive Plan
S-8
08-10-2021
99.4
10.16
#
Form of Inducement Stock Option Grant Notice and Inducement Stock Option Agreement
S-8
08-10-2021
99.5
10.17
#
Clip Interactive, LLC 2013 Equity Incentive Plan
S-8
08-10-2021
99.6
10.18
#
Form of Stock Option Grant Notice and Stock Option Agreement under 2013 Equity Incentive Plan
S-8
08-10-2021
99.7
10.19
#
Executive Officer Employment Agreement for Michael Lawless dated October 13, 2021
8-K
10-15-2021
10.1
10.20
#
Executive Officer Employment Agreement for Peter Shoebridge dated October 13, 2021
8-K
10-15-2021
10.2
10.21
#
Executive Officer Employment Agreement for Brian Hoff dated October 13, 2021
8-K
10-15-2021
10.3
23.1
Consent of Daszkal Bolton LLP, Independent Registered Public Accounting Firm
X
24.1
Power of Attorney (Included on Signature Page)
31.1
Section 302 Certification by the Corporation’s Chief Executive Officer
X
31.2
Section 302 Certification by the Corporation’s Chief Financial Officer
X
32.1
Section 906 Certification by the Corporation’s Chief Executive Officer
X
32.2
Section 906 Certification by the Corporation’s Chief Financial Officer
X
101.INS
Inline XBRL Instance Document (the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document)
101.SCH
Inline XBRL Taxonomy Extension Schema Document
101.CAL
Inline XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF
Inline XBRL Taxonomy Extension Definition Linkbase Document
101.LAB
Inline XBRL Taxonomy Extension Label Linkbase Document
101.PRE
Inline XBRL Taxonomy Extension Presentation Linkbase Document
104
Cover Page Interactive Data File (formatted in IXBRL, and included in exhibit 101).
___________________________
#
Indicates management contract or compensatory plan.
**
Certain information contained in this Exhibit has been redacted and appears as “XXXXX” as the disclosure of same would be a disadvantage to the Registrant in the marketplace
Item 16.
Form 10-K Summary
The Company has elected not to include summary information.
78
SIGNATURES
Pursuant to the requirements
of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.
AUDDIA INC.
By:
/s/ Michael Lawless
Michael Lawless
President, Chief Executive Officer and Director
By:
/s/ Brian Hoff
Brian Hoff
Chief Financial Officer
Date: February 17, 2022
POWER OF ATTORNEY
KNOW ALL PERSONS BY
THESE PRESENTS, that each person whose individual signature appears below hereby authorizes and appoints each of Michael Lawless and
Brian Hoff, with full power of substitution and re-substitution and full power to act without the other, as his or her true and lawful
attorney-in-fact and agent to act in his or her name, place and stead and to execute in the name and on behalf of each person, individually
and in each capacity stated below, and to file any and all amendments to this annual report on Form 10-K and to file the same, with all
exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact
and agents, and each of them, full power and authority to do and perform each and every act and thing, ratifying and confirming all that
said attorneys-in-fact and agents or any of them or their or his substitute or substitutes may lawfully do or cause to be done by virtue
thereof.
Pursuant to the requirements
of the Securities Exchange Act of 1934, as amended, this report has been signed below by the following persons on behalf of the registrant
and in the capacities indicated on the 17th day of February, 2022.
/s/ Jeffery Thamann, M.D.
Executive Chairman and Director
Jeffrey Thramann, M.D.
/s/ Michael Lawless
President, Chief Executive Officer and Director
(Principal Executive Officer)
Michael Lawless
/s/ Brian Hoff
Chief Financial Officer
(Principal Financial and Accounting Officer)
Brian Hoff
/s/ Stephen Deitsch
Director
Stephen Deitsch
/s/ Timothy Hanlon
Director
Timothy Hanlon
/s/ Thomas Birch
Director
Thomas Birch
79
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.