The Analyst in the Prompt: Role, Retrieval, and Memory Biases in LLM Financial Analysis

Large Language Models (LLMs) increasingly use user context such as memory, profiles, and role prompts to personalize their responses. This personalization can affect evidence-based judgment: the same evidence may lead to different conclusions under different user contexts. Finance provides a high-stakes setting to study this problem because decisions often depend on interpreting long and complex documents. We test this using 3,575 SEC filings across twelve LLMs. We compare persona-conditioned retrieval, neutral retrieval, and memory-framed context to separate the effect of evidence selection from the effect of interpretation. We find that most user-context spillover comes from how models interpret the same evidence under different roles, rather than from retrieving different evidence. We then test two simple mitigation strategies: expressing the same investor mindset as a user profile instead of an assistant role, and separating evidence-based and personalized outputs. Both reduce spillover, but neither removes it completely, and their effectiveness varies substantially across models.