51 unchanged sentences
Events and activities such as these provide opportunities for our customers to develop a strong identity with our culture and brands.
−Removed: Our STASH loyalty program allows us to learn more about our customer and serve their needs better.
+Added: Our STASH loyalty program and Zumiez digital app allow us to learn more about our customer and serve their needs better.
We believe that our ability to interact with our customer, and our immersion in the lifestyles we represent, allows us to build credibility with our customers and gather valuable feedback on evolving customer preferences.
7 unchanged sentences
These are designed to assist us in increasing brand awareness in our existing markets and expanding into new markets by strengthening our connection with our target customer base.
−Removed: We also use our STASH loyalty program to increase brand engagement and enhance brand creditability.
+Added: We also use our STASH loyalty program and Zumiez digital app to increase brand engagement and enhance brand creditability.
We believe that our marketing efforts have also been successful in generating and promoting interest in our product offerings.
31 unchanged sentences
We utilize a localized fulfillment strategy to fulfill the vast majority of our ecommerce orders through our stores to enhance customer experience, maximize inventory productivity and reduce shipping time.
−Removed: Our merchandising staff remains in tune with the fashion, music, art and culture of action sports, streetwear and other unique lifestyles by participating in lifestyles we support, attending relevant events and concerts, watching related programming and reading relevant publications and social network channels.
+Added: Our merchandising staff remains in tune with the fashion, music, art and culture of action sports, streetwear and other unique lifestyles by participating in lifestyles we support, traveling to select markets, attending relevant events and concerts, watching related programming and reading relevant publications, reviewing social network channels and connecting with our store associates who are connected locally with our customers.
In order to identify evolving trends and fashion preferences, our staff spends considerable time analyzing sales data, gathering feedback from our stores and customers, shopping in key markets and soliciting input from our vendors.
21 unchanged sentences
Stores End of Year
−Removed: (1) Store closures above do not include short-term closures due to the impact of the novel coronavirus (“COVID-19”) pandemic.
Store Design and Environment.
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Our quarterly results of operations may also fluctuate based upon such factors as the timing of certain holiday seasons, the popularity of seasonal merchandise offered, the timing and amount of markdowns, competitive influences and the number and timing of new store openings, remodels and closings.
−Removed: The “Zumiez”, “Blue Tomato” and “Fast Times” trademarks and certain other trademarks, have been registered, or are the subject of pending trademark applications, with the U.S.
+Added: The “Zumiez”, “Blue Tomato” and “Fast Times” trademarks and certain other trademarks, including those associated with our private label brands, have been registered, or are the subject of pending trademark applications, with the U.S.
Patent and Trademark Office and with the registries of certain foreign countries.
−Removed: We regard our trademarks as valuable and intend to maintain such marks and any related registrations and vigorously protect our trademarks.
+Added: We regard our trademarks as valuable and intend to maintain such marks and any related registrations and vigorously protect our
We also own numerous domain names, which have been registered with the Corporation for Assigned Names and Numbers.
24 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.