What changed in this filing

/stocks — the workspaceLOADING

Item 1. Business

2021-08-06 compared with 2020-08-24 · 362 added, 298 removed, 57 unchanged (92% of the section changed)

2 unchanged sentences

or “Slinger”), was formed on July 12, 2015 as a Nevada corporation.

From its inception

until September 13, 2019, the Company was in the business of providing travel consulting

and tour guide services.

From its inception until

September 13, 2019, the Company was in the business of providing travel consulting and tour guide

On September 16, 2019, Slinger Bag Americas Inc.

2 unchanged sentences

On September 16, 2019, the Company acquired

100% of the outstanding shares of “Slinger Bag Americas”

when the then owner of Slinger Bag Americas contributed her

shares of Slinger Bag Americas to the Company in exchange for 20,000,000 shares of the Company.

The result of the foregoing transactions

is that Slinger Bag Americas became a wholly-owned subsidiary of the Company.

From September 16, 2019 and onward, the Company

ceased its performance of travel consulting or tour guide services and has switched its focus to the development of the technologies

and products owned by Slinger Bag Americas and its affiliates.

100% of the outstanding shares of Slinger Bag Americas when the then owner of Slinger Bag Americas contributed her shares of Slinger

Bag Americas to the Company in exchange for 20,000,000 shares of the Company.

The result of the foregoing transactions is that Slinger

Bag Americas became a wholly-owned subsidiary of the Company.

From September 16, 2019 and onward, the Company ceased its performance

of travel consulting and tour guide services and has switched its focus to the development of the technologies and products owned by

Slinger Bag Americas and its affiliates.

February 10, 2020, Slinger Bag Americas acquired a 100% ownership stake in Slinger Bag Ltd (“SBL”).

SBL owns the intellectual

property rights pertaining to the Slinger Launcher (described more fully below) and was responsible for the Kickstarter campaign

described more fully below.

February 25, 2020, the Company increased the number of authorized shares of Common Stock

from 75,000,000 to 300,000,000 and effected a 4-1 forward split of its outstanding shares of common stock.

Approval of the Company’s

stockholders was not required to be obtained, as authorized by Nevada Revised Statute Section 78.207, et seq.

The forward split

became effective on February 25, 2020.

As a result of the forward stock split, each share of the Company’s common stock

outstanding has been split into four shares of the Company’s common stock.

All references in this report to numbers of shares

reflect the Company’s 4-1 forward split.

its ownership of Slinger Bag Americas and SBL, Slinger is the owner of the Slinger Launcher and is focused on the Ball Sport Market

Slinger has developed and patented a highly portable and affordable Ball launcher built into an easy to transport wheeled

trolley bag (the “Slinger Launcher”).

The Slinger Bag allows anyone to simply and easily control the speed, frequency

and elevation of balls that are launched for practice, training or fitness purposes.

will initially focus all its energies on the Tennis market worldwide.

the regular tennis player Slinger is much more than a tennis ball launcher.

It also functions as a complete tennis bag with ample

room for racquets, shoes, towels, water bottles and other accessories and can charge mobile phones and other devices.

property rights pertaining to the Slinger Launcher (described more fully below) and was responsible for the Kickstarter campaign described

more fully below.

February 25, 2020, the Company increased the number of authorized shares of Common Stock from 75,000,000

to 300,000,000 and effected a 4-1 forward split of its outstanding shares of common stock.

Approval of the Company’s stockholders

was not required to be obtained, as authorized by Nevada Revised Statute Section 78.207, et seq.

The forward split became effective on

February 25, 2020.

As a result of the forward stock split, each share of the Company’s common stock outstanding has been split

into four shares of the Company’s common stock.

All references in this report to numbers of shares reflect the Company’s

4-1 forward split.

its ownership of Slinger Bag Americas and SBL, Slinger is the owner of the Slinger Launcher and is focused on the Ball Sport Market globally.

Slinger has developed and patented a highly portable and affordable ball launcher built into an easy to transport wheeled trolley bag

(the “Slinger Launcher”).

The Slinger Launcher allows anyone to simply and easily control the speed, frequency and elevation

of balls that are launched for practice, training or fitness purposes.

has initially focused all its energies on the Tennis market worldwide, but is in the early stages of developing ball launchers for other

the regular tennis player, the Slinger Launcher is much more than a tennis ball launcher.

It also functions as a complete tennis bag

with ample room for racquets, shoes, towels, water bottles and other accessories and can charge mobile phones and other devices.

Ball machines have been around since the 1950’s when they were introduced by Renne Lacoste.

Improvements to performance

were made in the 1970’s when Prince started its tennis business on the back of its first product –

Improvements to performance were made

in the 1970’s when Prince started its tennis business on the back of its first product –

Little Prince –

which was a vacuum operated ball machine.

In the 1990’s the first battery operated machines came to the market and since

that time very little, if anything has changed in the structure of ball machines products outside of added computerization.

the machines being marketed by traditional ball machine brands are large, cumbersome and awkward to operate.

They are also very

expensive –

often well above U.S.

Up until today 99% of all tennis ball machines have sold to tennis facilities,

with only a few being sold directly to tennis playing consumers.

to the Tennis Industry Association (www.tia.org) the single largest challenge facing tennis participation is the fact that 34%

of lapsed players cited a “lack of a playing partner”

as the reason for them stopping to play tennis.

a long way to solving this issue.

global tennis market is regarded by industry experts, governing organizations, Tennis brands and tennis-specific market research

companies as having 100 million active players globally, with as many consumers again being avid fans of the sport.

million tennis player market, 20 million players are regarded as frequent or avid players –

players who play regularly -

at least 1 time per month.

a vacuum operated ball machine.

In the 1990’s the first battery operated machines came to the market and since that time very little,

if anything, has changed in the structure of ball machines products outside of added computerization.

Typically, the machines being marketed

by traditional ball machine brands are large, cumbersome and awkward to operate.

They are also very expensive –

often well above

Up until today 99% of all tennis ball machines have sold to tennis facilities, with only a few being sold directly to tennis

playing consumers.

to the Tennis Industry Association (www.tia.org) the single largest challenge facing tennis participation is the fact that 34% of lapsed

players cited a “lack of a playing partner”

as the reason for them stopping playing tennis.

The Slinger Launcher goes a long

way to solving this issue.

global tennis market is regarded by industry experts, governing organizations, Tennis brands and tennis-specific market research companies

as having 100 million active players globally, with as many consumers again being avid fans of the sport.

Of this 100 million tennis

player market, 20 million players are regarded as frequent or avid players –

players who play regularly - at least 1 time per month.

These avid players drive the total tennis industry and account for 80% of all tennis revenues worldwide.

2 unchanged sentences

called Slinger Launcher –

and marketing lightweight, portable, versatile and affordable Slinger Launchers directly to avid, regular tennis players.

Constructed within a standard-sized, wheeled trolley tennis bag, a Slinger Launcher weighs around 15kgs / 33lbs when empty.

stored with 72 Balls inside the weight increases to 19kgs / 42lbs.

It can easily be stored in the trunk of saloon/sedan

car, wheeled to the court and set up within minutes to use.

The Slinger Launcher is powered by a Lithium battery that can

last up to 4 hours of play depending on the settings being used.

Slinger’s convenience as a tennis bag combined with its

ease of operation and overall performance as a tennis ball launcher is the basis that the company will target direct sales to

these avid players.

the initial brand focus is clearly on Tennis, Slinger is developing similar launchers to address other forms of tennis around

the globe that are either rapidly gaining new participants or are already well-established sports in their own right.

These include,

but are not limited to Pickleball (USA), Soft Tennis (Japan) and Paddle Tennis (International markets).

future years the company plans to enter new ball sport markets such as Baseball, Softball, Cricket, Lacrosse and other popular

test the market for its products, Slinger, through its affiliate SBL, initiated a Kickstarter and Indiegogo campaign in 2019,

selling 3,100 units which generated revenue of approximately U.S.

the beginning of November 2019, the Company shipped 100 new product packages to potential distribution partners, high level players,

tennis journalists and tennis bloggers as part of a final market testing program.

resulted in minor tweaks to the design of the Slinger Launcher, which have all been incorporated into the final production

Our manufacturing facility in China went into full production in late November 2019.

As of April 30, 2020, we had

manufactured close to 10,000 product packages out of our vendor sources in southern China.

These were shipped to our logistics

facilities located in South Carolina for the United States market and to Belgium and Xiamen, China for all other international

marketing portable and affordable Slinger Launchers directly to avid, regular tennis players.

Constructed within a wheeled trolley tennis

bag, a Slinger Launcher weighs around 15kgs / 34lbs when empty.

If stored with 72 balls inside the weight increases to 19kgs / 42lbs.

It can easily be stored in a car trunk, wheeled to the court and set up within minutes to use.

The Slinger Launcher is powered by a 6.6Ah

Lithium battery that can last up to 3.5 hours of play depending on the settings being used and on frequency of use.

Slinger Launcher’s

convenience as a tennis bag combined with its ease of operation and overall performance as a tennis ball launcher is the basis that the

Company will target direct sales to these avid players.

the initial brand focus is clearly on tennis, Slinger is developing similar launchers to address other forms of tennis around the globe

that are either rapidly gaining new participants or are already well-established sports in their own right.

These include, but are not

limited to, Pickleball (USA), Soft Tennis (Japan), Squash (International Markets) and Paddle Tennis (International markets) all of which

are currently in either development or testing and planned for introduction in calendar 2022.

December 3, 2020, Slinger signed an exclusive agreement with Flixsense Pty Limited d/b/a Gameface for the development of a tennis specific

artificial intelligence (AI) application.

Slinger intends to introduce a market disrupting tennis app for players of all ages and abilities.

This app will provide a wide range of analytics and other services and include practice and tennis fitness drills and activities, coaching

tips and advice and a full suite of AI analytics.

Slinger will offer some services free of charge and will build a tiered subscription

model for others.

The app is expected to be ready to launch to the market later in calendar 2021.

future years, the Company plans to enter new ball sport markets such as baseball, softball, cricket, badminton and others.

Slinger’s

manufacturing capacity was initially approximately 2,000 units per month, but with improvements and efficiencies in the manufacturing

processes across all vendor partners, the monthly production capacity rose to over 3,000 in the last fiscal quarter and current capacity

is now over 5,000 units per month, which will support Slinger’s future sales targets.

delivers Slinger Launchers directly from the final assembly facility in Xiamen, China to customers either by direct shipment from the

port in China, or to third party logistics facilities in Columbia SC (USA) to support our US business, Belleville, Ontario, Canada, Rotterdam,

The Netherlands to support smaller distributors in Canada, Europe, Middle East, Africa, and lastly to Israel.

Additionally,

we ordered and shipped several containers of Slinger Triniti Tennis Balls from Wilson Sporting Goods (our supplier) in Thailand

to the United States and Belgium for onward distribution.

Company has already signed a number of exclusive distribution agreements covering Japan, UK & Ireland, Switzerland and the

Scandinavian markets covering Denmark, Sweden, Norway and Finland and is in various stages of negotiation with another 35 potential

market distribution companies across the globe.

we ship full containers of our Slinger Triniti Tennis Balls from Wilson (our supplier) in Thailand to the United States for onward distribution.

Company has contracted with exclusive distributors globally.

These include Japan, UK, Ireland, Switzerland, Scandinavian markets (covering

Denmark, Sweden, Norway, Finland) Australia, New Zealand, Bulgaria, Czech Republic, Singapore, Morocco, Slovenia, Slovkian Republic,

Hungary, Croatia, Germany, Austria, France, Italy, Spain, Portugal, Netherlands, Belgium and Luxembourg, Russia, Middle East GCC markets,

Egypt, Bangladesh, Pakistan, Malaysia Czech and Slovak Republics, Greece, Panama, South Africa, Hong Kong, Macau and China

and we are in various stages of negotiation with other potential market distribution companies across the globe.

Manufacturing

production is back to full capacity and discussions are under way with all Slinger vendors to reduce production lead-times and

to increase production capacities to meet expected increased demand both in core start-up markets such as the United States of

America and through the distribution partners in international markets already signed to long-term distribution agreements.

production remains at full capacity –

currently 5,000 units per month and Slinger has products leaving our production facility

in Xiamen, China on a weekly basis en-route to our distribution centers in the United States and Europe and to our key distributor partners.

principal executive office is located at 2709 N.

Rolling Road, Suite 138, Windsor Mill, MD 21244, and our telephone number is 443-407-7564.

443-407-7564.

Company has an opportunity to disrupt the traditional tennis market globally.

The Company expects to drive 80% of its global revenues

through a direct-to-consumer go-to-market strategy, whether that be through its on-line e-commerce platform at www.slingerbag.com

through its direct-to-consumer go-to-market strategy, whether that be through its on-line e-commerce platform at www.slingerbag.com

or through associated e-commerce platforms established and managed by its distribution network.

The balance of revenues will

come from partnerships with leading tennis wholesalers and specialty tennis dealers, country tennis federations and through

affiliate marketing programs aimed at teaching pros and brand influencers.

The Company will operate a third-party distributor

structure in all markets with the exception of the United States, the largest tennis market globally, Canada and its founder’s

home market of Israel.

As the business develops other markets may be added to this direct sale market list.

Distributor partners

will have exclusive territories and will have a respected and recognized background within the tennis industry for their marketplace,

as well as having the financial capacity, personnel and service infrastructure to aggressively grow the Slinger brand.

will be one of the first brands across the wider sports industry to adopt a program of soliciting consumer orders through its

own e-platform portal at www.slingerbag.com and routing them directly back to each local distribution partner to fulfill and to

service local consumers.

This will supplement and compliment Distributors’

own e-commerce activities through their respective

e-platform portals.

All distributor partners will purchase either with advanced orders, based on a vendor-direct FOB Asia direct

shipment or through at once orders via 1 of our 3 global 3 rd party distribution facilities.

These at once orders will

be delivered on a duty paid basis and at premium cost price to the distributor to the advanced order FOB Asia direct ship price

Currently, the Company has signed a number of exclusive distribution agreements in key international markets and has

on-going partnership discussions with another 35 key potential distributor partners across the globe and is aiming to close these

distribution arrangements in the coming months in line with market importance and Slinger’s ability to service their product

The balance of revenues will be driven

through partnerships with leading wholesalers, federations and teaching pro organizations and other transactions across various markets.

The Company will operate a third-party distributor structure in all markets with the exception of the United States, the largest tennis

market globally, Canada and its founder’s home market of Israel.

Distributor partners will have exclusive territories and will

have a recognized background within the tennis industry for their market as well as having the financial capacity and service infrastructure

to aggressively grow the Slinger brand.

Uniquely in the sports industry, all consumer orders received into Slingerbag.com from markets

outside the United States will be routed back to our local distribution partners to fulfill and to service their local customers.

distributor partners will purchase with advanced orders, either based on a vendor-direct FOB Asia direct ship or through 1 of our 3 global

3 rd party distribution facilities on a duty paid basis and at premium cost price.

Currently, the Company has signed a number

of exclusive distribution agreements in key markets and has on-going discussions with other key potential distributor partners

in other markets around the globe and is looking to close these distribution arrangements in the coming months.

United States market will remain a direct-to-consumer market for Slinger.

As the largest Tennis market in the world with 17.4

million players of which 10.5million are regular / avid players, the United States is a key market both to establish the Slinger

brand and to drive demonstrable growth.

Direct to consumer sales will be supplemented by one or more leading tennis wholesalers

who own large databases of coach, player, college, high school and club clients and preferred select tennis specialty dealers.

This market will be serviced out of a third-party logistics facility in West Columbia SC and operated Slinger’s preferred

global logistics partners, DSV, one of the world’s leading suppliers of freight-forwarding, logistics and warehousing services.

a direct-to-consumer e-commerce brand, all marketing activity and advertising media will be centered around pushing consumers

to www.slingerbag.com and converting them to purchases.

Slinger has engaged a number of leading agencies to support its

global marketing efforts:

As the largest tennis market in the world with 17.4 million

players of which 10.5 million are regular / avid players, the United States is a key market both to establish the Slinger brand and to

drive demonstrable growth.

Recently the industry reported a significant increase in US tennis participation and overall number of tennis

play occasions, something that has been replicated in other key tennis markets around the globe.

Direct-to-consumer sales will be supplemented

by one or more leading tennis wholesalers who manage large databases of coach, player, college, high school and club clients.

will be serviced out of a third-party logistics facility in West Columbia, SC and operated by one of Slinger’s preferred global

logistics partners, DSV, one of the world’s leading suppliers of freight-forwarding, logistics and warehousing.

a direct-to-consumer e-commerce brand, all marketing activity and advertising media will be centered around pushing consumers to www.slingerbag.com

and converting them to purchases.

Slinger has engaged a number of leading agencies to support its global marketing efforts:

Nation is a world class influencer marketing agency based in London.

Brand Nation will lead all influencer programming globally.

Slinger has seeded about 50% of its planned 1,000 global influencers to date.

Influencers targeted are wide ranging and include

leading sports, tennis, film, TV, music and blogger celebrities all known for the fact that they play tennis regularly and have

a fan base in excess of 10,000 followers.

All influencer activity is rolled back up to the Slinger social media platforms as a

means of generating significant brand awareness and product interest.

Venture Media Group is a New York based leading PPC (pay-per-click) agency whose work is grounded in sophisticated scientific

analysis of consumer data and consumer trends and they are recognized globally as leaders in paid search and paid social media

Ad Venture Media will lead all Slinger PPC activity on a performance-based fee structure and is briefed to drive consumer

engagement, through bespoke advertising campaigns that are aligned to our product profitability objectives.

the United States market, we have partnered with an organization called Team HQS who will manage an affiliate marketing program

across USA based teaching professionals, players, juniors and events.

These affiliates will be provided with unique affiliate

marketing codes to share with their social media followers and other such communities that they are connected to and each will

receive an affiliate marketing fee based on revenues generated by consumers purchasing Slinger products attributable to their

of our distributor partners around the world are establishing their Slinger Bag distribution business as Slinger itself would

do if it was establishing a Slinger Bag subsidiary in each market.

As such, each distributor will also adopt all forms of Slinger

brand marketing programs as well as initiating new local concepts of their own –

all aimed at reaching the avid/regular

tennis player directly and ensuring that the Slinger brand message is consistent around the globe.

Slinger Bag has agreed a local

marketing budget structure with each distributor as part of its distribution agreement.

This marketing budget will be primarily

funded by the distributor partner with an additional contribution coming from Slinger with the contribution being linked

to the distributors purchase objectives.

Each distributor will execute local grassroots programs including demonstration days,

local teaching pro partnerships, specialist tennis network communications, seeding of Slinger Bag product locally as necessary

to local key market tennis influencers to further increase the intensity of the influencer effort.

Marketing dollars will also

be allocated to Google, Facebook, YouTube and other social media advertising spend and, where appropriate, approved and

overseen by Ad Venture Media Group.

at the date of this report, Slinger Bag Americas has entered into exclusive distribution agreements for Slinger’s line of

products, including, but not limited to, tennis ball launcher devices, tennis ball launcher accessories, sports bags, tennis balls

tennis court accessories and other tennis related products in the following markets and with the following distributors:

Purchase Requirement of

Slinger Bag Tennis Ball Launchers

has seeded about 50% of its planned 1,000 global influencers to date.

Influencers targeted are wide ranging and include leading sports,

tennis, film, TV, music and blogger celebrities all known for the fact that they play tennis regularly and have a fan base in excess

of 10,000 followers.

All influencer activity is rolled back up to the Slinger social media platforms as a means of generating significant

brand awareness and product interest.

Venture Media Group is a New York based leading PPC (pay-per-click) agency whose work is grounded in sophisticated scientific analysis

of consumer data and consumer trends and they are recognized globally as leaders in paid search and paid social media campaigns.

Media will lead all Slinger PPC activity on a performance-based fee structure and is briefed to drive consumer engagement, through bespoke

advertising campaigns that are aligned to our product profitability objectives.

the United States market, we have partnered with an organization called Team HQS who will manage an affiliate marketing program across

USA based teaching professionals, players, juniors and events.

These affiliates will be provided with unique affiliate marketing codes

to share with their social media followers and other such communities that they are connected to and each will receive an affiliate marketing

fee based on revenues generated by consumers purchasing Slinger products attributable to their unique code.

continue to evaluate each support agency on a monthly basis and at the same time are continually exploring new avenues to expand our

reach to our core customers.

of our distributor partners around the world are establishing their Slinger distribution business as Slinger itself would do if it was

establishing a Slinger subsidiary in each market.

As such, each distributor will also adopt all forms of Slinger brand marketing programs

as well as initiating new local concepts of their own –

all aimed at reaching the avid/regular tennis player directly and ensuring

that the Slinger brand message is consistent around the globe.

Slinger has agreed a local marketing budget structure with each distributor

as part of its distribution agreement.

This marketing budget will be primarily funded by the distributor partner with an additional contribution

coming from Slinger with the contribution being linked to the distributors purchase objectives.

Each distributor will execute local grassroots

programs including demonstration days, local teaching pro partnerships, specialist tennis network communications, seeding of Slinger

product locally as necessary to local key market tennis influencers to further increase the intensity of the influencer effort.

dollars will also be allocated to Google, Facebook, YouTube and other social media advertising spend and, where appropriate, approved

and overseen by Ad Venture Media Group.

of the date of this report, Slinger Bag Americas has entered into exclusive distribution agreements for Slinger’s line of products,

including, but not limited to, tennis ball launcher devices, tennis ball launcher accessories, sports bags, tennis balls, tennis court

accessories and other tennis related products in the following markets and with the following distributors:

of Slinger Bag

Ball Launchers

through the end of January 2025

6 unchanged sentences

through the end of December 2025

Warehouse t/a Tennis Only

through the end of 2025

Goods Specialists

through the end of 2025

Hungary and Slovenia

through the end of 2025

Belgium, France, Germany, Italy, Luxembourg, Portugal, Spain and The Netherlands

International Europe Ltd

through the end of 2025

Bangladesh, Egypt, Kuwait, Maldives, Oman, Pakistan, Qatar, Saudi Arabia, Sri Lanka, Tunisia and United Arab Emirates

through the end of 2025

through the end of 2021

through the end of 2025

Czech and Slovak

RaketSport s.r.o

through the end of 2025

Racket Pty Ltd

through the end of 2025

Hong Kong and Macau

through the end of 2025

Xiamen Powerway

17,500 through the

has reached agreement with several globally recognized brand ambassadors.

Bollettieri is without question the most famous tennis coach globally, having trained 10 world #1 players such as Andre Agassi,

Jim Courier, Boris Becker, Monica Seles, Maria Sharapova and Serena Williams.

Nick will join Slinger Bag as “Head Coach”

and will provide registered Slinger consumers with regular training and coaching tips through Slingers “Coaches Corner”

on its website.

Haas (former ATP #2 Player) has been appointed the Slinger Bag Chief Ambassador.

In this role Tommy will support Slinger in building

out its global ambassador team focused on identifying ambassadors in our key global business markets of Japan, Europe, Australia, China,

Brazil and India.

Tommy will also be very active supporting and promoting Slinger across the globe with personal appearances at Slinger

events and via online training and drill videos.

& Bob Bryan (aka the Bryan Brothers –

the foremost doubles team in the Tennis world) will be the global ambassadors

for Slinger Bag from the global Tennis tour and will feature prominently in our marketing messaging.

the foremost doubles team in the tennis world) have extended their ambassador agreements

and will continue to feature prominently in our marketing activities and messaging.

Professional Tennis Registry (PTR) –

a United States-based teaching teacher association with approximately 40,000 members

will become a non-exclusive strategic partner for Slinger with all their members able to access an affiliate member part

of our website.

Central Europe is a European Coach organization of leading touring pro coaches and they, like others, will undertake an affiliate

a United States-based teaching association with approximately 40,000 members will become a

non-exclusive strategic partner for Slinger with all their members able to access an affiliate member part of our website.

Burwash International (PBI) –

a United States-based, highly respected, global tennis services company set up by Peter Burwash some

35 years ago.

PBI provides tennis programs and other tennis services to as many as 56 of the globes leading hotels and resorts.

Launchers will be available to use at each resort and the PBI team will be actively promoting Slinger as part of our affiliate marketing

Central Europe –

a European Coach organization of leading touring pro coaches and they, like others, will undertake an affiliate

marketing approach.

Bag is currently in discussions with other organizations, events, prominent coaches and players and has to date seeded Slinger

Bag products to 12 of the Top 20 ATP male players, 5 of the top 20 WTA women players, plus numerous other top-class touring and

teaching professionals.

the summer Slinger Bag became or will become a brand sponsor of several prominent tennis events, e.g.

Battle of the Brits, Tie

Break 10s (all shown live across the globe).

Break 10s –

a global organization that owns and operates Tie Break 10 events both independently and in partnership with major global

tour events, e.g., Indian Wells.

These events involve top players playing ‘tie-break’

matches with the event fully completed

in one evening and with a significant cash prize for the winner.

Slinger will be promoted at each of these events and will be available

for fans to test out as well as the Slinger brand name being prominently used on Tie Break 10s social media.

One App –

a United States-based company that has developed and successfully marketed an all-inclusive tennis app for players across

Slinger has engaged with Tennis One to support its coaches corner segment –

a weekly podcast series and in doing so

benefits from the brand exposure available through the reach of the consumers using the app on a regular basis.

Tennis –

an Ireland based social media tennis blog site with in excess of 250,000 followers.

Slinger is engaged with Functional

Tennis in a variety of ways and is the presenting sponsor of its weekly Tennis Podcast.

is currently in discussions with other organizations, events, prominent coaches and players and has to date seeded Slinger products to

12 of the top 20 ATP male players, 5 of the top 20 WTA women players, plus numerous other top-class touring and teaching professionals.

2020 Slinger sponsored several prominent tennis events, e.g., Battle of the Brits and Tie Break 10s (all shown live across the

Brand Partnerships

Bag is actively working on securing a number of highly visible ground-breaking strategic partnerships across tennis.

These partnerships

will both provide Slinger Bag either with co-branded products to supplement the core Slinger Bag product offering or a

range of services required by Slinger to execute its business operations.

Examples of these are

is actively working on securing a number of highly visible ground-breaking strategic partnerships across tennis.

These partnerships will

provide Slinger with co-branded products to supplement the core Slinger product offering and, at the same time, are expected to drive

mutually beneficial marketing campaigns aimed at reaching avid tennis players globally.

Details of such partners announced and active

today include:

Wilson Sporting Goods:

North America:

Slinger has entered a strategic partnership with the global leader in tennis, Wilson, for

the supply of co-branded Triniti Tennis Balls in the USA and Canada markets.

Professional Tennis Registry (PTR):

PTR is the world’s most prestigious teaching pro organization with more than 40,000 members.

Slinger has partnered with

PTR on a non-exclusive basis for the supply of Ball Launchers to their membership.

DSV Logistics DSV is the world’s leading suppliers of warehousing, freight forwarding and logistics.

Slinger will use DSV

services in China, Europe and the US to optimize all logistical activities.

Quinte Computer Systems (QCS) is a business enterprise systems development company based on Canada.

Through their Solentris®

operating systems they have been at the forefront of supporting many global sports businesses with all of their back-end support

programs including sales-order management, inventory management, and financial management.

The support of QCS has allowed

Slinger to establish rigorous procedures and process to support its global business.

There are currently no competitors with products that are similar to the Slinger Bag.

There are, however, tennis ball machines,

including the following machines:

Player Tennis Ball Machine

Sports Elite 3

Sports Elite Grand V Limited Edition

Sports Phenom II

Sports Elite 2

Sports Elite 1

Sports Elite Liberty Tennis Ball Machine

https://sportstutor.com/tennis-cube/

https://sportstutor.com/tennis-tutor-prolite/

https://sportstutor.com/tennis-tutor/

materials used in the Slinger Launder are available off-the-shelf.

The trolley bag is manufactured with 600D Polyester and has

the CA65 certification for the USA market.

The launcher housing, Oscillator and Ball Collector tube parts are produced using an

injection mold using poly propylene mixed with 30% glass fibers.

The electronic motors, PCB boards and remote-control parts are

all standard off the shelf items that have been customized for use within the proprietary Slinger Launcher.

Company retains specialist trademark and patent attorneys with international experience.

at the date hereof, the Company has applied for international design and utility patent protection for its main 3 products:

The PTR is the world’s most prestigious teaching pro organization with more than 40,000 members.

Slinger has partnered with PTR for the supply of Ball Launchers to their membership.

Peter Burwash International (PBI):

A high profile organization providing coaching and tennis services to high level, high quality hotels,

resorts and tennis facilities across the globe.

Slinger is the official supplier of Ball Launchers to PBI, which will be used at each

location and PBI will offer an affiliate marketing program promoting sales to its list of global clients.

DSV Logistics USA and OSL Logistics:

DSV is one of the world’s leading suppliers of warehousing, freight forwarding and logistics.

Slinger will use DSV warehousing services in the US to optimize logistical activities.

OSL are currently providing all freight forwarding

for the US markets and Europe as well as 3 rd party warehousing logistics in Rotterdam for Europe.

are currently no competitors with products that are similar to the Slinger Launcher, based on its portability, affordability and tennis

bag functionality.

There are, however, other companies that make tennis ball machines, including the following:

materials used in the Slinger Launcher are available off-the-shelf.

The trolley bag is manufactured with 600D Polyester and has the CA65

certification for the US market.

The launcher housing, Oscillator and Ball Collector tube parts are produced using an injection mold

using poly propylene mixed with 30% glass fibers.

The electronic motors, PCB boards and remote-control parts are all standard off-the-shelf

of the date of this report, the Company has applied for international design and utility patent protection for its main 3 products:

Launcher, Slinger Oscillator and Slinger Telescopic Ball Tube.

have been applied for in the following markets:

USA, Canada, China, Israel, Japan and the European Patent Organization

markets comprising all member states of the European Union ( including

the UK) together with Albania, Macedonia, Iceland, Liechtenstein, Monaco, Norway, San Marino,

Serbia, Switzerland and Turkey .

have been applied for in all major markets around the globe Trademark protection has been applied for and/or received in the following

Patents have been applied for in all key markets including the US, China,

Taiwan, India, Israel and EU markets and granted in China and Israel.

Trademarks have been applied for in all major markets around the

globe Trademark protection has been applied for and/or received in the following countries:

Arab Emirates*

Slinger Bag Inc.

owns the rights to its Slingerbag.com domain and

many other Slinger or Slingerbag domain extensions across global markets.

is engaged in ongoing efforts to register more trademarks across an expanding list of products, services and applications, which are

in various stages of the registration process.

owns the rights to its Slingerbag.com domain.

expect to experience moderate fluctuations in aggregate sales volume during the year.

We expect revenues in the first and fourth fiscal

quarters to exceed those in the second and third fiscal quarters.

However, the mix of product sales may vary considerably from time to

time as a result of changes in seasonal and geographic demand for tennis and other sports equipment and in connection with the timing

of significant sporting events, such as any Grand Slam tennis tournament and, over time, other sports competitions.

and Effects of Complying with Environmental Regulations

forth below is a detailed chart of all Product Certifications held by Slinger for key global markets covering Battery, Remote

Control (Radio Wave), and Power Charger.

In addition, within the United States, Slinger complies with the required California

65 regulations in respect of the materials used in the construction of its trolley bag.

forth below is a detailed chart of all Product Certifications held by Slinger for key global markets covering battery, remote control

(radio wave), and power charger.

In addition, within the United States, Slinger complies with the required California 65 regulations

in respect to the materials used in the construction of its trolley bag.

and Development

1 unchanged sentence

and associated game improvement products for all ball sports.

Following a successful launch of its tennis ball launcher and provided

that the Company achieves certain performance targets, Slinger Bag plans to adapt its technology and introduce similar transportable,

versatile and affordable ball launchers for Baseball, Softball, Cricket and other high participation ball sports.

Bag retains outside consultants to provide research and product design services and each consultant has a specific expertise (molding

technology, electronics, product design, bag design as examples).

Following a successful launch of its tennis ball launcher, Slinger is currently

field testing its new pickleball, padel and soft tennis launchers, which are expected to be introduced to the market in calendar 2022.

Slinger plans to introduce similar transportable, versatile and affordable ball launchers for baseball, softball, cricket and other

high participation ball sports over the course of the next 3 years.

In this connection, on September 10, 2020, Slinger entered into an

agreement with Igloo Design, which is the same company that designed the Slinger Launcher for tennis, for a Slinger ball launcher for

baseball and softball.

This development commenced during the three months ended October 31, 2020 and initial design ideas and further

direction have been provided.

retains outside consultants to provide research and product design services and each consultant has a specific expertise (e.g.,

molding technology, electronics, product design, bag design as examples).

We also are working with a select group of highly qualified

and resourceful third-party suppliers in Asia.

We are continually striving to identify product enhancements, new concepts and

improvement to the production process on an on-going daily basis.

In respect of any new project, management provides detailed

briefs, market data, product cost targets, competitive analysis, timelines and project cost goals to either the product consultants

or vendors and manages them to agreed key performance indicators (“KPIs”).

These KPI’s include but are not limited

to (i) manufacturing to target costs;

We are continually striving to identify product enhancements, new concepts and improvements

to the production process on an on-going daily basis.

In respect of any new project, management provides detailed briefs, market data,

product cost targets, competitive analysis, timelines and project cost goals to either the product consultants or vendors and manages

them to agreed key performance indicators (“KPIs”).

These KPI’s include but are not limited to (i) manufacturing to

target costs;

(ii) agreed development timelines;

(iii) established quality criteria;

(iv) defined performance

of this we retain specialist trademark and patent attorneys and bring them in to the projects as needed.

Slinger Launcher and Slinger Oscillator meet all the United States government requirements for electrical, radio wave and battery

standards as well as having all necessary and required certification to facilitate global marketing and sales of these products.

and (iv) defined performance criteria.

also retain specialist trademark and patent attorneys and work with

these attorneys on the projects, as needed.

Slinger Launcher and Slinger Oscillator meet all the United States government requirements for electrical, radio wave and battery standards

as well as having all necessary and required certification to facilitate global marketing and sales of these products.

control is a critical function within Slinger.

As a new brand our business enterprise success will be solely dependent on the

quality and consistency of our products.

To ensure the highest levels of quality control, Slinger has engaged a QC/Vendor Management

partner located in Taiwan with offices in Southern China.

The QC partner, Stride-Innovation, has over 30 years of experience working

with Ball Sport companies such as ours and is steeped in knowledge, resources and experience in working with Chinese vendors of

sports equipment.

As a new brand our business enterprise success will be solely dependent on the quality

and consistency of our products.

To ensure the highest levels of quality control, Slinger has engaged a QC/Vendor Management partner

located in Taiwan with offices in Southern China.

The QC partner, Stride-Innovation, has over 30 years of experience working with ball

sport companies such as ours and is steeped in knowledge, resources and experience in working with Chinese vendors of sports equipment.

partnership, together, we have created and documented Slinger quality guidelines, testing procedures and warranty processes.

have implemented an agreed Quality Audit process for all product parts being received and used by our product assembly vendor.

All products go through a rigorous, statistically valid QC testing approval process before being confirmed as available to be

released for shipment to one of our distribution centers or to any of our distribution partners.

implemented an agreed Quality Audit process for all product parts being received and used by our product assembly vendor.

go through a rigorous, statistically valid QC testing approval process before being confirmed as available to be released for shipment

to one of our distribution centers or to any of our distribution partners.

offers a limited warranty with all purchases in accordance with local market statutory regulations.

This limited warranty can

be further extended by the purchaser registering his/her unique product serial number at www.slingerbag.com/warranty

This limited warranty can be further

extended by the purchaser registering his/her unique product serial number at www.slingerbag.com/warranty.

only works with and through highly reputable third-party suppliers.

We are in the process of finalizing vendor agreements with

each of our key vendor partners and through our vendor management partner.

Our management and our vendor management partner,

Stride-Innovation, regularly visit the vendor facilities and monitor production, employee conditions and welfare and undertake

quality control testing.

We are in the process of finalizing vendor agreements with each of

our key vendor partners and with our vendor management partner.

Our management and our vendor management partner, Stride-Innovation,

regularly visit the vendor facilities and monitor production, employee conditions and welfare and undertake quality control testing.

We do not utilize or condone the use of child labor of any kind in the production of our products.

ensure that our vendor partners are providing quality workplace conditions, workplace health and safety, employee care and support

programs that meet or exceed all statutory requirements.

financial statements have been prepared on a going concern basis which assumes the Company will be able to realize its assets

and discharge its liabilities in the normal course of business for the foreseeable future.

The Company has an accumulated deficit

of $10,228,513 as of April 30, 2020 and more losses are anticipated in the development of the business.

Accordingly, there is

substantial doubt about the Company’s ability to continue as a going concern.

These financial statements do not include

any adjustments related to the recoverability and classification of assets or the amounts and classification of liabilities that

might be necessary should the Company be unable to continue as a going concern.

ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or being

able to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations

when they become due.

Management intends to finance operating costs over the next twelve months with existing cash on hand, loans

from related parties, and/or private placement of common stock.

can be no assurance that sufficient funds required during the next year or thereafter will be generated from operations or that

funds will be available from external sources such as debt or equity financings or other potential sources.

The lack of additional

capital resulting from the inability to generate cash flow from operations or to raise capital from external sources would force

the Company to substantially curtail or cease operations and would, therefore, have a material adverse effect on its business.

Furthermore, there can be no assurance that any such required funds, if available, will be available on attractive terms or that

they will not have a significant dilutive effect on the Company’s existing stockholders.

We ensure that our vendor partners

are providing quality workplace conditions, workplace health and safety, employee care and support programs that meet or exceed all statutory

requirements.

have eight people providing us services on a full-time basis –

our chief executive officer, chief financial officer,

controller, chief marketing officer and chief operating officer together with two people in global customer service and a

global marketing coordinator.

Our chief business integration officer, chief innovation officer and general counsel are also employed

pursuant to service agreements, but are not providing us services on a full-time basis.

As such, our total number of employees is

eleven, which consists of eight full-time and three part-time employees.

October 2020, we appointed our first three representatives to join the newly formed Slinger Advisory Board.

George Mackin joined

the advisory board as a Media and Smart technology expert having previously owned the Indian Wells Tennis event and Tennis.com media

and is currently Chairman of PlaySight Interactive Ltd.

(PlaySight) having led PlaySight to a high level of success within the global

tennis industry, Rodney Rapson joined our Advisory Board as an experienced smart technology expert and Jeff Angus joined

to add support and experience to our marketing team.

financial statements have been prepared on a going concern basis, which assumes the Company will be able to realize its assets and discharge

its liabilities in the normal course of business for the foreseeable future.

The Company has an accumulated deficit of $28,823,273

as of April 30, 2021 and more losses are anticipated in the development of the business.

Accordingly, there is substantial doubt

about the Company’s ability to continue as a going concern.

These financial statements do not include any adjustments related to

the recoverability and classification of assets or the amounts and classification of liabilities that might be necessary should the Company

be unable to continue as a going concern.

ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or being able

to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they

Management intends to finance operating costs over the next twelve months with existing cash on hand, loans from related

parties, and/or private placement of debt and/or common stock.

can be no assurance that sufficient funds required during the next year or thereafter will be generated from operations or that funds

will be available from external sources such as debt or equity financings or other potential sources.

The lack of additional capital

resulting from the inability to generate cash flow from operations or to raise capital from external sources would force the Company

to substantially curtail or cease operations and would, therefore, have a material adverse effect on its business.

Furthermore, there

can be no assurance that any such required funds, if available, will be available on attractive terms or that they will not have a significant

dilutive effect on the Company’s existing stockholders.

Company intends to overcome the circumstances that impact its ability to remain a going concern through a combination of the commencement

1 unchanged sentence

The Company anticipates

raising additional funds through public or private financing, strategic relationships or other arrangements in the near future

to support its business operations;

however, the Company may not have commitments from third parties for a sufficient amount of

additional capital.

The Company cannot be certain that any such financing will be available on acceptable terms, or at all, and

its failure to raise capital when needed could limit its ability to continue its operations.

The Company’s ability to obtain

additional funding will determine its ability to continue as a going concern.

Failure to secure additional financing in a timely

manner and on favorable terms would have a material adverse effect on the Company’s financial performance, results of operations

and stock price and require it to curtail or cease operations, sell off its assets, seek protection from its creditors through

bankruptcy proceedings, or otherwise.

Furthermore, additional equity financing may be dilutive to the holders of the Company’s

common stock, and debt financing, if available, may involve restrictive covenants, and strategic relationships, if necessary,

to raise additional funds, and may require that the Company relinquish valuable rights.

raising additional funds through public or private financing, strategic relationships or other arrangements in the near future to support

its business operations;

however, the Company may not have commitments from third parties for a sufficient amount of additional capital.

The Company cannot be certain that any such financing will be available on acceptable terms, or at all, and its failure to raise capital

when needed could limit its ability to continue its operations.

The Company’s ability to obtain additional funding will determine

its ability to continue as a going concern.

Failure to secure additional financing in a timely manner and on favorable terms would have

a material adverse effect on the Company’s financial performance, results of operations and stock price and require it to curtail

or cease operations, sell off its assets, seek protection from its creditors through bankruptcy proceedings, or otherwise.

additional equity financing may be dilutive to the holders of the Company’s common stock, and debt financing, if available, may

involve restrictive covenants, and strategic relationships, if necessary, to raise additional funds, and may require that the Company

relinquish valuable rights.

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business