What changed in this filing

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Item 1. Business

2019-03-29 compared with 2018-04-02 · 63 added, 64 removed, 80 unchanged (61% of the section changed)

are a consumer health care and beauty company that is in the process of building a portfolio of best-in-class consumer

product brands.

are a consumer health care and beauty company that is in the process of building a portfolio of best-in-class consumer product

Our strategy is to grow both organically and by further acquisition.

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On August 5, 2015, we changed the name to “Synergy CHC Corp.”

Effective January

1, 2019, the Company’s U.S.

subsidiaries, Neuragen Corp., Sneaky Vaunt Corp., The Queen Pegasus Corp.

and Breakthrough Products

Inc., merged with and into the Company.

Fiscal Year Developments

2017 we created a new subsidiary, The Queen Pegasus, for the purpose of developing, marketing and selling specialty cosmetic products.

We also purchased a cosmetic line, Per-fekt Beauty, and we also focused on executing our current brands and creating line extensions

that we expect to launch in 2018.

2018 we focused on development and line extensions within our existing brands.

We developed product extensions and expanded into

of the Business

is sold at America’s leading retailers such as Costco, Sam’s Club, BJ’s, Walmart, Walgreens, CVS and The Vitamin

FOCUSfactor is a brain-health nutritional supplement that includes a proprietary blend of brain supporting vitamins, minerals,

antioxidants and other nutrients.

In December 2012, the United States Patent and Trademark Office issued US Patent 8,329,227 covering

FOCUSfactor’s proprietary formulation “for enhanced mental function.”

The issuance of the patent marked one

of the few times a patent has been issued for a nationally branded nutritional supplement.

FOCUSfactor is clinically tested with

results demonstrating improvements in focus, concentration and memory in healthy adults.

FOCUSfactor is a material product to

our revenue base, representing 47% of revenue.

is sold at America’s leading retailers such as Costco, Sam’s Club, BJ’s, Walmart, Amazon.com, Walgreens,

CVS, The Vitamin Shoppe and online at www.focusfactor.com.

FOCUSfactor is a brain-health nutritional supplement that includes

a proprietary blend of brain supporting vitamins, minerals, antioxidants and other nutrients.

In December 2012, the United

States Patent and Trademark Office issued US Patent 8,329,227 covering FOCUSfactor’s proprietary formulation “for

enhanced mental function.”

The issuance of the patent marked one of the few times a patent has been issued for a

nationally branded nutritional supplement.

FOCUSfactor is clinically tested with results demonstrating improvements in focus,

concentration and memory in healthy adults.

FOCUSfactor is a material product to our revenue base, representing 55% of

Tummy Tea is a uniquely formulated two-step herbal detox tea that works to naturally help speed metabolism, boost energy and reduce

Flat Tummy Tea is sold online at www.flattummyco.com and at The Vitamin Shoppe.

Flat Tummy Tea is a material

product to our revenue base, representing 36% of revenue.

Flat Tummy Tea is sold online at www.flattummyco.com , Amazon.com, CVS and at The Vitamin Shoppe.

Flat Tummy Tea

is a material product to our revenue base, representing 37% of revenue.

MD is the world’s first anti-aging skincare line formulated specifically for the hands.

Hand MD is sold exclusively online

at www.handmd.com.

Hand MD is sold online at www.handmd.com

and Amazon.com.

is a topical product that works directly at the site of pain as opposed to oral products.

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Neuragen is sold at Walgreens and through various distribution channels.

is a line of fast-acting, portable OTC medications that prove ‘right now relief’

for today’s busy, on the go

UrgentRx fast powders are innovative, fast acting flavored powdered medications in patented credit card sized packets.

They can be taken without water, providing immediate relief for a wide variety of every day ailments such as allergy attacks,

headaches, aches and pains, heartburn and upset stomach.

Vaunt is a backless, strapless, stick on, push up bra.

Sneaky Vaunt is sold exclusively online at www.sneakyvaunt.com .

Sneaky Vaunt is sold online at www.sneakyvaunt.com and Amazon.com.

Queen Pegasus is a two-step eyelash elixir kit for longer and fuller looking natural eyelashes.

The Queen Pegasus is sold

exclusively online at www.thequeenpegasus.com .

online at www.thequeenpegasus.com and Amazon.com.

Beauty is a line of cosmetics that merges advanced skincare formulations with color.

Per-fekt Beauty products are sold in retailers

across the country such as Ulta, Beauty Brands and online at www.perfektbeauty.com .

Per-fekt Beauty products are sold online

at www.perfektbeauty.com and Amazon.com.

Fuel is a line of nootropic supplements designed to enhance brain function.

Think Fuel products are sold online at www.thinkfuel.com

and Amazon.com.

and Commercialization Strategy

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Hand MD is manufactured by HealthSpecialty.

Urgent Rx is manufactured

by Capstone Nutrition.

Sneaky Vaunt is manufactured by Dongguan Jingrui.

The Queen Pegasus is manufactured by Skin Actives and

Ningbo Beautiful Day Cosmetics.

Sneaky Vaunt is manufactured

by Dongguan Jingrui.

The Queen Pegasus is manufactured by Skin Actives and Ningbo Beautiful Day Cosmetics.

Commercialization

are highly dependent on two retailers for the sale of our FOCUSfactor product:

Costco Wholesale Corporation and Sam’s West,

Inc./Walmart (a/k/a Sam’s Club), which comprise 88% of our net revenue for FOCUSfactor.

We intend to diversify our

sales network and generate revenue by selling our consumer-ready products to retailers across North America, which retailers may

then sell to end consumers through retail distribution channels.

We also sell direct to wholesalers and distributors at a reduced

cost as a means to grow our revenue base quickly and to penetrate the market more effectively.

are highly dependent on two retailers for the sale of our retail products:

Costco Wholesale Corporation and Sam’s

West, Inc./Walmart (a/k/a Sam’s Club), which comprise 65% of our net revenue for retail sales of our products.

We intend to diversify our sales network and generate revenue by selling our consumer-ready products to retailers across North

America, which retailers may then sell to end consumers through retail distribution channels.

We also sell direct to wholesalers

and distributors at a reduced cost as a means to grow our revenue base quickly and to penetrate the market more effectively.

success depends in part upon our ability to protect our core technology and intellectual property.

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Consolidated Guidelines on Good Clinical Practices, and the Food and Drug Administration.

February 2013, the United States Patent and Trademark Office issued U.S.

Patent 8,376,140 covering UrgentRx’s portable powder

delivery system and method.

and Marketing

plan to focus on selling to retailers and distributors who currently are active in the consumer product space with the aim

to expedite the penetration of market acceptance of the product.

We are currently conducting research with focus groups to

find out what the best approach for marketing efforts is and how to do so in the most cost-effective manner.

to develop an online sales channel.

sell our products in mostly American retail locations along with other developed countries with similar retail landscapes to North

there are many competing products on the market, in all our current product categories, FOCUSFactor is the only product in its

category with both a patent and clinical study to support its claims.

FOCUSFactor’s competitors include a wide range

of products, from targeted brain-enhancement supplements to indirect competitors such as energy drinks that claim to improve concentration.

plan to focus on selling to retailers and distributors who currently are active in the consumer product space with the aim to

expedite the penetration of market acceptance of the product.

We are currently conducting research with focus groups to find out

what the best approach for marketing efforts is and how to do so in the most cost-effective manner.

We also plan to develop an

online sales channel.

sell our products in mostly North American retail locations along with other developed countries with similar retail landscapes

to North America.

Although there are many

competing products on the market, in all our current product categories, FOCUSfactor is the only product in its category

with both a patent and clinical study to support its claims.

FOCUSfactor’s competitors include a wide range of products,

from targeted brain-enhancement supplements to indirect competitors such as energy drinks that claim to improve concentration.

products that we sell, and those that we are developing for future sale, may be subject to U.S.

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labeling and warnings on the packaging.

will rely on legal and operational compliance programs, as

well as local counsel, to guide its businesses in complying with applicable laws and regulations of the jurisdictions in which

we do business.

do not anticipate, at

this time, that the cost of compliance with U.S.

We will rely on legal

and operational compliance programs, as well as local counsel, to guide our compliance with applicable laws and regulations

of the jurisdictions in which we do business.

We do not anticipate,

at this time, that the cost of compliance with U.S.

and foreign laws will have a material financial impact on operations, business

or financial condition.

There are however no guarantees that new regulatory and tariff legislation may not have a material negative

effect on business in the future.

of March 30, 2018, we had 66 full-time employees and no part-time employees.

There are, however, no guarantees that new regulatory and tariff legislation will

not have a material negative effect on our business in the future.

of March 27, 2019, we had 42 full-time employees and 1 part-time employee.

We intend to grow our employee base in response

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Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business