What changed in this filing

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Item 1. Business

2017-03-24 compared with 2016-03-30 · 30 added, 20 removed, 105 unchanged (32% of the section changed)

18 unchanged sentences

Fiscal Year Developments

2015, we were active in our acquisition strategy.

Our objective is to focus on three verticals:

Nutraceuticals, Cosmeceuticals

and Over the Counter (OTC).

The following products were acquired during 2015 in each vertical:

Nutraceuticals

Cosmeceuticals

2016 we created a new Canadian subsidiary, Synergy CHC Inc., for the purpose of operating a technology center in Halifax, Nova

The new center is an online marketing arm of the company, called The Synergy Effect.

We created another new subsidiary,

Sneaky Vaunt Corp., for the purpose of developing, marketing and selling specialty products.

We also focused on executing our

current brands and creating line extensions that will launch in 2017.

of the Business

is sold at America’s leading retailers such as Costco, Sam’s Club, BJ’s, Walmart, Walgreens and The Vitamin

is sold at America’s leading retailers such as Costco, Sam’s Club, BJ’s, Walmart, Walgreens, CVS and The Vitamin

FOCUSfactor is a brain-health nutritional supplement that includes a proprietary blend of brain supporting vitamins, minerals,

6 unchanged sentences

results demonstrating improvements in focus, concentration and memory in healthy adults.

FOCUSfactor is a material product to

our revenue base, representing 37% of revenue.

Tummy Tea is a uniquely formulated two-step herbal detox tea that works to naturally help speed metabolism, boost energy and reduce

Flat Tummy Tea is sold exclusively online at www.flattummytea.com.

Flat Tummy Tea is a material product to our revenue

base, representing 60% of revenue.

MD is the world’s first anti-aging skincare line formulated specifically for the hands.

17 unchanged sentences

and Development

currently outsource our research and development to a third parties experienced in the development of such technologies, which

third party is led by a group of experienced scientists.

currently outsource our research and development to our manufacturers, as they are experienced in the development of new products

and line extensions.

Manufacturing

1 unchanged sentence

mass quantities as required.

FOCUSfactor is manufactured by Atrium Innovations and Vit-Best Nutrition.

Flat Tummy Tea is manufactured

by Caraway Tea Company.

Neuragen is manufactured by C-Care.

Hand MD is manufactured by HealthSpecialty.

Urgent Rx is manufactured

by Capstone Nutrition.

Commercialization

1 unchanged sentence

Costco Wholesale Corporation and Sam’s West,

Inc./Walmart (a/k/a Sam’s Club).

We intend to diversify our sales network and generate revenue by selling our consumer-ready

products to retailers across North America, which retailers may then sell to end consumers through retail distribution channels.

We also sell direct to wholesalers and distributors at a reduced cost to grow our revenue base quickly and to penetrate the market

more effectively.

Inc./Walmart (a/k/a Sam’s Club), which comprise 88% of our net revenue for FOCUSfactor.

We intend to diversify our sales

network and generate revenue by selling our consumer-ready products to retailers across North America, which retailers may then

sell to end consumers through retail distribution channels.

We also sell direct to wholesalers and distributors at a reduced cost

to grow our revenue base quickly and to penetrate the market more effectively.

success depends in part upon our ability to protect our core technology and intellectual property.

26 unchanged sentences

sell our products in mostly American retail locations along with other developed countries with similar retail landscapes to North

Knight has distribution rights to sell our products in Canada and certain other territories.

there are many competing products on the market, in all our current product categories, FOCUSfactor is the only product in its

5 unchanged sentences

approval for packaging compliance.

With respect to the products we currently sell, our regulator counsel has reviewed all of our

products and we are compliant with the current rules.

With respect to the products we currently sell, our regulatory counsel has reviewed all of

our products and we are compliant with the current rules.

Since the current products sold are considered nutraceuticals, cosmeceuticals

9 unchanged sentences

of March 21, 2017, we had 36 full-time employees and no part-time employees.

We intend to grow our employee base in response to

the demands and requirements of the business.

We intend to grow our employee base in response

to the demands and requirements of the business.

RISK FACTORS.

3 unchanged sentences

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business