What changed in this filing

/stocks — the workspaceLOADING

Item 5. Market for Registrant’s Common Equity

2026-03-31 compared with 2025-03-14 · 41 added, 33 removed, 14 unchanged (84% of the section changed)

Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

Market for Registrant’s Common

Equity, Related Stockholder Matters, and Issuer Purchases of Equity Securities

Our Common Stock is listed

1 unchanged sentence

As of March 30, 2026, there were approximately 75 holders of record of shares of our Common

Stock and 7 holders of record of shares of our Class B Stock.

Stock and six holders of record of shares of our Class B Stock.

Our Class B Stock is not listed or quoted on any exchange and is not transferrable

1 unchanged sentence

of holders of record of our Common Stock does not include stockholders for which shares are held in “nominee” or “street”

have not paid any cash dividends on our Common Stock to date.

The payment of cash dividends in the future will be dependent upon our

revenues and earnings, if any, capital requirements, general financial condition, our compliance with restrictive covenants in the Amended

and Restated Credit Agreement and other future indebtedness that we may incur, opportunities to invest in future growth initiatives,

and the discretion of our Board of Directors at such time.

Our Board of Directors is not currently contemplating and does not anticipate

declaring any cash dividends on our Common Stock in the foreseeable future.

Stock Performance

We have not paid any cash

dividends on our Common Stock to date.

The payment of cash dividends in the future will be dependent upon our revenues and earnings, if

any, capital requirements, general financial condition, our compliance with restrictive covenants in the Amended and Restated Credit Agreement

and other future indebtedness that we may incur, opportunities to invest in future growth initiatives, and the discretion of our Board

of Directors at such time.

Our Board of Directors is not currently contemplating and does not anticipate declaring any cash dividends

on our Common Stock in the foreseeable future.

Comparative Stock Performance

The following graph illustrates

the cumulative total return over the last five years from December 31, 2020 through December 31, 2025, for (i) our Common Stock, (ii)

the Standard and Poor’s (S&P) 500 Home Furnishings Index, and (iii) the NASDAQ Stock Market (U.S.) Index.

the Standard and Poor’s (S&P) 400 Consumer Discretionary Index, and (iii) the NASDAQ Stock Market (U.S.) Index.

The graph assumes

$100 was invested on December 31, 2019 in each of our Common Stock, the S&P 500 Home Furnishings Index, and the NASDAQ Stock Market

(U.S.) Index, and that any dividends were reinvested.

The comparisons reflected in the graph are not intended to forecast the future performance

of our Common Stock and may not be indicative of our future performance.

The graph and related information shall not be deemed to be “soliciting

material” or to be “filed” with the SEC, nor shall such information be incorporated by reference into any future filing

with the SEC, except to the extent that the Company specifically incorporates it by reference into such filing.

$100 was invested on December 31, 2020 in each of our Common Stock, the S&P 400 Consumer Discretionary Index, and the NASDAQ Stock

Market (U.S.) Index, and that any dividends were reinvested.

The comparisons reflected in the graph are not intended to forecast the future

performance of our Common Stock and may not be indicative of our future performance.

The graph and related information shall not be deemed

to be “soliciting material” or to be “filed” with the SEC, nor shall such information be incorporated by reference

into any future filing with the SEC, except to the extent that the Company specifically incorporates it by reference into such filing.

Purple Innovation, Inc.

S&P 500 Home Furnishings Index

S&P 400 Consumer Discretionary Index

The NASDAQ Stock Market (U.S.) Index

Sales of Unregistered Securities

On January 23, 2024, in connection

with the Amended and Restated Credit Agreement, we issued Warrants to purchase 20.0 million shares of our Class A common stock to the

On March 12, 2025, in connection with the 2025 Amendment, we issued Warrants to purchase 6.2 million shares of our Class A common

stock to the Lenders.

The Warrants will expire on the 10-year anniversary of their issuance, or earlier upon redemption.

The Holders do

not have the rights or privileges of holders of Class A common stock or any voting rights until they exercise their Warrants.

issuance of shares of Class A common stock upon exercise of the Warrants, each Holder will be entitled to one vote for each share of Class

A common stock held on all matters to be voted on by stockholders generally.

A Holder of Warrants will not have the right to exercise

its Warrants, to the extent that after giving effect to such exercise, the Holder (together with its affiliates) would beneficially own

in excess of 49.9% of the shares of Class A common stock outstanding immediately after giving effect to such exercise

Recent Sales of Unregistered Securities

On January 23, 2024, in

connection with the Amended and Restated Credit Agreement, we issued warrants to the Lenders to purchase 20.0 million shares of our

Common Stock.

On March 12, 2025, in connection with the 2025 Amendment, we issued warrants to the Lenders to purchase 6.2 million

shares of our Common Stock.

On May 2, 2025, in connection with the Second 2025 Amendment, we issued warrants the Lenders to purchase

6.6 million shares of our Common Stock, and also on May 2, 2025, in connection with the SGI Agreements (as defined below), we issued warrants to SGI

to purchase 8.0 million shares of our Common Stock.

The warrants will expire on the 10-year anniversary of their issuance, or

earlier upon redemption.

The holders do not have the rights or privileges of holders of Common Stock or any voting rights until they

exercise their warrants.

After the issuance of shares of Common Stock upon exercise of the warrants, each holder will be entitled to

one vote for each share of Common Stock held on all matters to be voted on by stockholders generally.

A holder of warrants will not

have the right to exercise its warrants, to the extent that after giving effect to such exercise, the holder (together with its

affiliates) would beneficially own in excess of 49.9% of the shares of Common Stock outstanding immediately after giving effect to

such exercise.

We believe that such issuances

1 unchanged sentence

not involving any public solicitation.

Purchases of Equity Securities

Issuer Purchases of Equity Securities

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 5. Market for Registrant’s Common Equity