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With a focus on creating immersive and engaging experiences, we have built a strong reputation for combining high-quality games that resonate with players worldwide with our groundbreaking playAWARDS loyalty platform, which enables players to earn real-world rewards from a global collection of hospitality, entertainment and leisure brands.
−Removed: Our game portfolio includes a diverse range of titles, from social casino and card games to puzzle and adventure games.
+Added: Our game portfolio includes a diverse range of titles, from social casino to card games and puzzle games.
We generate revenue primarily through the sale of in-game virtual currency and the monetization of player engagement.
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The Power of Play
−Removed: We build award-winning casual games that are among the most popular games available on iTunes and Google Play.
+Added: We build award-winning casual games that are among the most popular games available in the Apple App Store and Google Play Store.
Our games, which include myVEGAS Slots , myVEGAS Blackjack , my KONAMI Slots , POP!
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Our curated collection of rewards partners represents unique brands including MGM Resorts International, Wolfgang Puck, Royal Caribbean Cruise Lines, and Cirque du Soleil.
−Removed: The appeal of our loyalty program speaks for itself.
Managing a loyalty program like playAWARDS requires a robust technology platform.
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Earn Real Rewards.”
−Removed: Our social casino games and our Tetris®-branded mobile game incorporate loyalty points that are earned by players as they engage with our games.
+Added: Our social casino games and our Tetris®-branded mobile games incorporate loyalty points that are earned by players as they engage with our games.
Like miles in a frequent-flyer program, our players accumulate more loyalty points as they demonstrate their ongoing commitment to our games.
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Our loyalty platform allows us to provide an engaging enhancement to the primary gaming experience of our 13.1 million monthly active users for the year ended December 31, 2024.
−Removed: We believe the combination of our more than twelve years of development investments, operational experience, integration of our loyalty platform within our rewards partners’ marketing and operating practices, and the breadth of our corporate relationships, are significant competitive advantages, and to replicate our systems would require competitors to invest substantial time and incur significant expense.
+Added: We believe the combination of our more than 13 years of development investments, operational experience, integration of our loyalty platform within our rewards partners’ marketing and operating practices, and the breadth of our corporate relationships, are significant competitive advantages, and to replicate our systems would require competitors to invest substantial time and incur significant expense.
We are experts in live operations.
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This model fosters our commitment to our employees and their growth, our uncompromising attention to innovation and the creative execution of our games, and our relentless focus on creating value for our players and our rewards partners.
−Removed: We have adopted certain organizational conventions to drive collaboration and shared learning including our "council" framework, which consists of a collection of topic-specific forums, each comprised of experts across our studios that self-organize, meet, and advance an agenda that serves the interests of the broader business.
−Removed: Today we have numerous active councils focused on areas such as monetization, data science, technology, creative, product execution, user acquisition, player experience, and the playMAKER experience.
−Removed: These councils are designed to drive deeper connections among our key leaders, leverage the collective intelligence from subject matter experts, and provide opportunities for learning and problem solving within key disciplines of the business.
Our founder-led management team includes industry-leading talent in the casino, leisure, and entertainment industries as well as seasoned game developers and operators.
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We also plan to introduce new playAWARDS features that will enable our players to transact directly with us, which we expect will improve our gross margins.
−Removed: Lastly, we’ll continue to evolve our playAWARDS platform and tools such that we can make them available to strategic partners and third parties under a SaaS model, or in our case, Loyalty-as-a-Service.
New Game Launches
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These games represent an extension of our addressable market and growth opportunity.
−Removed: We continue to look for opportunities to
−Removed: create new games.
+Added: We continue to look for opportunities to create new games.
As we expand into new genres and games, we expect to leverage loyalty mechanics and our player network to seed, and then grow, each new product.
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We continually seek, evaluate, and pursue strategic transactions which we believe will enhance our business as further described below.
−Removed: In November of 2021, we acquired the rights to Tetris® on mobile devices, and in October of 2022 we acquired Brainium Studios LLC.
+Added: In November of 2021, we acquired the rights to Tetris® on mobile devices, in October of 2022 we acquired Brainium Studios LLC, and in 2024 we acquired Pixode Games Limited.
Our intention is to continue to apply the resources obtained from becoming a public company and accelerate our growth through strategic acquisitions.
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Our prior, current, and future acquisition strategy is to expand into new genres, acquire proven games and brands with franchise value, assimilate talented teams, scale our audience, and leverage our playAWARDS platform to create value and improve operating performance.
−Removed: The genres and related games we are currently focused on include casual (match, bubble, word, card), niche (racing, sport), midcore (Idle RPG, card battler) and casino (poker, bingo, slots).
+Added: The genres and related games we are currently focused on include casual (puzzle, match, bubble, word, card), social casino (poker, bingo, slots),and other evolving genres that fit with our overall strategy and criteria.
Ad Monetization
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We believe we can generate revenue growth by converting more non-paying players into payers.
−Removed: Our average daily conversion rate of non-payers to payers was 0.8% for the year ended December 31, 2023, down from 1.5% for the year ended December 31, 2022.
+Added: Our average daily conversion rate of non-payers to payers was 0.8% for the year ended December 31, 2024.
We continually assess the data about our players to develop insights that we can use to improve conversion.
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Each of our products has a rich roadmap of live events and new features focused on deepening the engagement among our existing paying players.
−Removed: From exclusive in-game VIP events and bespoke hosting services, to tailored pricing on store bundles and premium
−Removed: real-world rewards, we continue to expand the value we deliver to our players, which we believe will translate to increased levels of purchases by our players.
−Removed: Loyalty-as-a-Service
−Removed: Our playAWARDS program provides value to our rewards partners while increasing player engagement and retention within our games.
−Removed: As we introduce new games and explore potential acquisition opportunities, we will integrate our loyalty program in order to drive value and benefit from our increased scale.
−Removed: We will continue to enhance our playAWARDS program by updating the platform and tools, optimizing the redemption funnel and growing our collection of rewards partners.
−Removed: Our robust platform and knowledge can be leveraged and applied to other products and services as well.
−Removed: We also plan to explore additional opportunities for monetizing our technology, tools, and operating expertise by offering to other game publishers a tightly integrated, full-featured, loyalty-as-a-service solution.
+Added: From exclusive in-game VIP events and bespoke hosting services, to tailored pricing on store bundles and premium real-world rewards, we continue to expand the value we deliver to our players, which we believe will translate to increased levels of purchases by our players.
Our Company Values
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PLAY better together, PLAY to win, and the game is for the PLAYer.
−Removed: The founders of our company and many of our key studio-level operating teams have long histories together, and the importance of those relationships sets the tone for a company that places its highest premium on trust, mutual respect, and genuine regard for one another — even when we disagree.
+Added: The founders of our company and many of our key studio-level operating teams have long histories together, and the importance of those relationships sets the tone for a company that places its highest premium on trust, mutual respect, and
+Added: genuine regard for one another — even when we disagree.
While clichés about close-knit cultures abound, we believe that in our case the metaphor of a company as family truly does apply.
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• Tetris® is one of the world's favorite puzzle games.
−Removed: • Tetris® Beat offers our players a unique twist on the classic puzzle game by fusing its hit gameplay with exclusive music and rhythm mechan
+Added: • Tetris Block Puzzle is a puzzle game with a Tetris twist.
+Added: • Soul Battles, a block puzzle game with friends.
• Mahjong by Brainium has elevated the relaxing tile match game with clean, modern design, smooth animations, and calming sounds.
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We create most of the intellectual property we use in our games, but we also license or otherwise receive rights to third-party intellectual property for use in our games.
−Removed: For example, we use licensed intellectual property from MGM Resorts International, Konami Gaming, Tetris®, Ainsworth Gaming Technology, IGT, and Shaquille O’Neal among others, as creative assets in our games.
+Added: For example, we use licensed intellectual property from MGM Resorts International, Konami Gaming, Tetris®, Ainsworth Gaming Technology,
+Added: IGT, and Shaquille O’Neal among others, as creative assets in our games.
These licenses typically limit our use of intellectual property to specific uses and for specific time periods and include other contractual obligations with which we must comply.
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Changes in current laws or regulations or the imposition of new laws and regulations in the U.S.
−Removed: or elsewhere regarding these activities may impede the growth of social game services and impair our
−Removed: business, financial condition, or results of operations.
+Added: or elsewhere regarding these activities may impede the growth of social game services and impair our business, financial condition, or results of operations.
See " Risk Factors — Our business is subject to a variety of U.S.
and foreign laws, many of which are unsettled and still developing, and which could subject us to claims or otherwise harm our business.
−Removed: We are a member of the ISGA, which promotes best practices in gaming
−Removed: The International Social Games Association or ISGA is the worldwide representative body of the social games industry, a thriving segment of the entertainment and digital economies.
−Removed: Its mission is to educate and inform the public, policy makers, and regulators on what the industry does, how it works, and the value it generates for both the digital economy and people that play social games.
+Added: We are a member of the International Social Games Association or ISGA, a worldwide representative body of the social games industry.
+Added: The ISGA's mission is to educate and inform the public, policy makers, and regulators on what the industry does, how it works, and the value it generates for both the digital economy and people that play social games.
The ISGA’s “Best Practice Principles” offer guidance to the industry on consumer protection, accountability, and transparency, while its research program provides insight for its key stakeholders.
−Removed: We are a member of the ISGA and our co-founder and Executive Vice President, Paul Mathews, is the current Chairman of the ISGA.
+Added: Our co-founder and Executive Vice President, Paul Mathews, is the current Chairman of the ISGA.
We are committed to ISGA’s Best Practice Principles, including transparency in our game mechanics, functionality, and in-game purchase process, striving to adhere to data privacy and protection law, and providing customer support.
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However, there are numerous federal, state, and local laws around the world regarding data privacy and the storing, sharing, use, processing, disclosure, and protection of personal information, and current laws and regulations are inconsistent across jurisdictions leading to a patchwork of data privacy laws that are difficult to fully interpret and adhere to.
−Removed: Some of these laws and regulations authorize the governing agencies to investigate companies under their jurisdiction to ensure compliance, and to impose fines and other measures against companies who are not in compliance.
+Added: Some of these laws
+Added: and regulations authorize the governing agencies to investigate companies under their jurisdiction to ensure compliance, and to impose fines and other measures against companies who are not in compliance.
The applicability of these laws and regulations to us, and their scope and interpretation, are constantly evolving, often uncertain, and may conflict between jurisdictions.
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The CCPA and CPRA could subject us to additional compliance costs as well as potential fines, individual claims and commercial liabilities.
−Removed: Similar laws relating to data privacy and security have been adopted in Virginia and Colorado, and proposed in other states and at the federal level, and, if passed, such laws may have potentially conflicting requirements.
+Added: Similar laws relating to data privacy and security have been adopted in several other states, and proposed in other states and at the federal level, and, if passed, such laws may have potentially conflicting requirements.
In Europe, we are subject to the General Data Protection Regulation 2016/679 or GDPR, a regulation on data protection and data privacy applicable to companies processing personal data of users in the European Union (EU) and the European Economic Area that became effective May 25, 2018.
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We are also subject to data protection and data privacy laws in other jurisdictions, such as the Lei Geral de Proteção de Dados or LGPD, a data privacy act enacted by Brazil that became effective September 18, 2020, which created new privacy rights for individuals and include monetary penalties for non-compliance.
−Removed: We are further subject to consumer
−Removed: protection laws, such as general truth in advertising and unfair trade practices that prohibit making false statements about, or otherwise failing to disclose, how we use our players’ data, as well as federal and state data breach notification laws.
+Added: We are further subject to consumer protection laws, such as general truth in advertising and unfair trade practices that prohibit making false statements about, or otherwise failing to disclose, how we use our players’ data, as well as federal and state data breach notification laws.
The scope of data privacy laws and regulations worldwide continues to evolve, and we anticipate that the number of data privacy laws and the scope of individual data privacy and protection rights will increase, and we will continue to evaluate tools and methods to help us comply with existing and new laws and regulations.
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In addition, we offer stock-based compensation and access to a variety of health and wellness resources.
+Added: Website and Available Information
+Added: Our principal executive offices are located at 10150 Covington Cross Drive, Las Vegas, Nevada, 89144 and our telephone number is (725) 877-7000.
+Added: Our website address is www.playstudios.com.
+Added: Through a link on the Investors section of our website, we make the following filings available free of charge and as soon as reasonably practicable after they are electronically filed or furnished with the SEC:
+Added: our Annual Reports on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and any amendments to such reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, and the rules and regulations promulgated thereunder.
+Added: These filings are also available free of charge on the SEC’s website at www.sec.gov.
+Added: The information contained on, or that can be accessed through, our website is not incorporated by reference into, and is not a part of, this filing.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.