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Item 2. Management’s Discussion and Analysis

2025-03-14 compared with 2022-10-13 · 75 added, 112 removed, 5 unchanged (97% of the section changed)

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is provided in addition

to the accompanying financial statements and notes to assist readers in understanding our results of operations, financial condition

and cash flows.

Our Management’s Discussion and Analysis of Financial Condition and Results of Operations (“MD&A”) is provided in addition to the accompanying financial statements and notes to assist readers in understanding our results of operations, financial condition and cash flows.

MD&A is organized as follows:

Significant Accounting

Policies — Accounting policies that we believe are important to understanding the assumptions and judgments incorporated in

our reported financial results and forecasts.

Results of Operations —

Analysis of our financial results comparing the quarter ended September 30, 2022 to 2021.

Liquidity and Capital Resources

— Analysis of changes in our cash flows, and discussion of our financial condition and potential sources of liquidity.

report includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance.

Significant Accounting Policies — Accounting policies that we believe are important to understanding the assumptions and judgments incorporated in our reported financial results and forecasts.

Results of Operations — Analysis of our financial results comparing the quarter ended September 30, 2024 to September 30, 2023.

Liquidity and Capital Resources — Analysis of changes in our cash flows, and discussion of our financial condition and potential sources of liquidity.

This report includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance.

Forward looking statements are often identified by words like:

believe, expect, estimate, anticipate, intend, project and similar expressions,

or words which, by their nature, refer to future events.

You should not place undue certainty on these forward-looking statements, which

apply only as of the date of this annual report.

These forward-looking statements are subject to certain risks and uncertainties that

could cause actual results to differ materially from historical results or our predictions.

Accounting Policies

have prepared our financial statements in conformity with accounting principles generally accepted in the United States, which requires

management to make significant judgments and estimates that affect the reported amounts of assets and liabilities and disclosure of contingent

assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period.

these significant judgments and estimates on historical experience and other applicable assumptions we believe to be reasonable based

upon information presently available.

These estimates may change as new events occur, as additional information is obtained and as our

operating environment changes.

These changes have historically been minor and have been included in the financial statements as soon

as they became known.

believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events.

You should not place undue certainty on these forward-looking statements, which apply only as of the date of this annual report.

These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or our predictions.

Significant Accounting Policies

We have prepared our financial statements in conformity with accounting principles generally accepted in the United States, which requires management to make significant judgments and estimates that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period.

We base these significant judgments and estimates on historical experience and other applicable assumptions we believe to be reasonable based upon information presently available.

These estimates may change as new events occur, as additional information is obtained and as our operating environment changes.

These changes have historically been minor and have been included in the financial statements as soon as they became known.

Actual results could materially differ from our estimates under different assumptions, judgments or conditions.

of our significant accounting policies are discussed in Note 2, Summary of Significant Accounting Policies, to our financial statements,

included elsewhere in this Annual Report.

We have identified the following as our critical accounting policies and estimates, which are

defined as those that are reflective of significant judgments and uncertainties, are the most pervasive and important to the presentation

of our financial condition and results of operations and could potentially result in materially different results under different assumptions,

judgments or conditions.

believe the following critical accounting policies reflect our more significant estimates and assumptions used in the preparation of

our financial statements:

of Estimates — The financial statements are prepared in conformity with accounting principles generally accepted in the United

States (“GAAP”).

Management is required to make estimates and assumptions that affect the reported amounts of assets and

liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.

results could differ from those estimates.

Value of Financial Instruments — Our short-term financial instruments, including cash, accounts receivable, accounts payable

and other liabilities, consist primarily of instruments without extended maturities.

We believe that the fair values of our current assets

and current liabilities approximate their reported carrying amounts.

Beverage Company, a Delaware corporation is headquartered in Jersey City, NJ.

EQUATOR’s business is new product development, beverage

production, distribution, and sales & marketing of its beverages.

Our beverages are Non-GMO Project Verified, and USDA Organic.

produce both nonalcoholic and ready to drink alcoholic beverages.

Equator also has a line of sparking energy beverages that are focused

on the female consumer.

Equator beverages are available in North America, the Caribbean and Bermuda.

We package our beverages in 100%

recyclable, eco-friendly packaging.

The packaging has a low impact on the environment

of Operations

Months Ended September 30, 2022 and 2021

the three months ended September 30, 2022, the Company reported revenue of $548,973 an increase from revenue of $477,013 for the three

months ended September 30, 2021.

The 15% increase in revenue was due to an increase in cases sold for the quarter ended September 30,

2022 compared to the same period last year.

of revenue includes finished goods purchase costs, production costs, raw material costs and freight in costs.

Also included in cost of

revenue are adjustments made to inventory carrying amounts, including markdowns to market.

the three months ended September 30, 2022, cost of revenue was $380,864 or 69% of revenue.

For the three months ended September 30, 2021,

cost of revenue was $255,266 or 54% of revenue.

The 15% increase in cost of revenue was due to higher costs of product, ocean freight

and warehousing costs compared to the same period last year.

the three months ended September 30, 2022, selling, general and administrative expenses was $198,122 a decrease of $25,449 from the three

months ended September 30, 2021 of $223,571.

decrease in operating expenses was due to lower Amazon selling fees and also from a decrease in stock compensation expense.

Amazon selling

fees decreased by $20,505 while compensation expenses decreased by $10,567 for the three months ended June 30, 2022 compared to the same

period last year.

Months Ended September 30, 2022 and 2021

the nine months ended September 30, 2022, the Company reported revenue of $1,469,732 a decrease of $25,326 from revenue of $1,495,058

for the nine months ended September 30, 2021.

The decrease in revenue was due to fewer cases of MOJO flavored products sold in 2022 compared

to the same period last year.

Some of the Company’s products were affected by production and shipping challenges during the first

nine months of 2022 because of closures due to COVID-19 and congestions at the ports.

of revenue includes finished goods purchase costs, production costs, raw material costs and freight in costs.

Also included in cost of

revenue are adjustments made to inventory carrying amounts, including markdowns to market.

the nine months ended September 30, 2022, cost of revenue was $966,207 or 66% of revenue.

For the nine months ended September 30, 2021,

cost of revenue was $793,234 or 53% of revenue.

The 13% increase in cost of revenue was due to higher costs of product, ocean freight

and warehousing costs compared to the same period last year.

the nine months ended September 30, 2022, selling, general and administrative expenses was $667,918 an increase of $22,577 from the nine

months ended September 30, 2021 of $645,341.

increase in operating expenses was primarily due to higher compensation expenses offset by a decrease in selling expenses.

director compensation expenses increased by $52,355 for the nine months ended September 30, 2022 compared to the same period last year.

Selling expenses which consists of Amazon fees, freight delivery expenses and commissions decreased by $35,446 compared to the same period

and Capital Resources

of September 30, 2022, the Company had working capital of $191,182.

Net cash used in operating activities was $144,119 for the nine months

ended September 30, 2022, compared to net cash used in operating activities for the nine months ended September 30, 2021 of $42,879.

Net cash provided by financing activities was $107,260 for the nine months ended September 30, 2022 compared to zero for the nine months

ended September 30, 2021.

Net cash was provided by financing activities of a related party loan and proceeds from the exercise of stock

options, offset by cash used in financing activities to repurchase EQUATOR Restricted Common Stock for the nine months ended September

Capital Needs

working capital requirements increase as demand grows for our products.

During the nine months ended September 30, 2022, the Company

had net borrowings of $275,000.

This was the direct result of supply chain delays in manufacturing and ocean transport times.

borrowings were zero.

Should the Company require additional working capital during the next twelve months, it may seek to raise additional

Financing transactions may include the issuance of equity, debt securities and obtaining credit facilities.

BALANCE SHEET ARRANGEMENTS

All of our significant accounting policies are discussed in Note 2, Summary of Significant Accounting Policies, to our financial statements, included elsewhere in this Annual Report.

We have identified the following as our critical accounting policies and estimates, which are defined as those that are reflective of significant judgments and uncertainties, are the most pervasive and important to the presentation of our financial condition and results of operations and could potentially result in materially different results under different assumptions, judgments or conditions.

We believe the following critical accounting policies reflect our more significant estimates and assumptions used in the preparation of our financial statements:

Use of Estimates — The financial statements are prepared in conformity with accounting principles generally accepted in the United States (“GAAP”).

Management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period.

Actual results could differ from those estimates.

Fair Value of Financial Instruments — Our short-term financial instruments, including cash, accounts receivable, accounts payable and other liabilities, consist primarily of instruments without extended maturities.

We believe that the fair values of our current assets and current liabilities approximate their reported carrying amounts.

COMPANY OVERVIEW

EQUATOR Beverage Company, headquartered in Jersey City, NJ, is a Delaware corporation that specializes in developing, producing, distributing, and marketing new beverage products.

Our beverages have been certified Non-GMO Project Verified and USDA Organic, and we offer both nonalcoholic and ready-to-drink alcoholic options.

In addition, we have a line of sparkling energy beverages.

Our beverages can be found in North America, the Caribbean, and Bermuda.

We are committed to sustainability and use 100% recyclable, eco-friendly packaging that has a minimal impact on the environment.

Furthermore, our products are plant-based, renewable, and eco-friendly.

Coconut water is nature's super hydration drink for skin and body.

In each 11 oz serving, there are five essential electrolytes totaling 1043 mg more than other sports drinks.

It is a fast rehydration recovery drink which performs faster than water.

Coconut water has natural nutrients for skin and hair and vitamins B & C natural - not added.

Coconut water is plant based and renewable;

great for vegan, kosher, paleo keto and low carb diets.

All this comes with a fresh crisp coconut taste.

There are no preservatives in this coconut water and it is packaged in an eco-friendly container.

Results of Operations

Three Months Ended September 30, 2024 and 2023

For the quarter ended September 30, 2024, the Company reported revenue of $1,061,645 an increase of $385,698 or 57% from revenue of $675,947 for the quarter ended September 30, 2023.

The increase in revenue was due to strong demand for all products.

There was also a significant gain in shelf space and new points of sale during the third quarter of 2024.

Cost of Revenue

Cost of revenue includes finished goods purchase costs and freight in costs.

For the quarter ended September 30, 2024, cost of revenue was $704,370 or 66% of revenue, an increase of 12 percentage points from the same period in 2023.

For the quarter ended September 30, 2023, cost of revenue was $367,262 or 54% of revenue.

The increase in in cost of revenue was primarily due to higher ocean freight costs in 2024 compared to the same period in 2023.

Operating Expenses

Operating expenses for the quarter ended September 30, 2024 were $335,716 compared to $229,011 for the same period in 2023 excluding restricted, non-trading stock awards issued to officers and directors.

This $106,705 or 47% increase was primarily due to increased revenue of 57%.

During the quarter ended September 30, 2024, 538,500 shares of restricted, non-trading common stock were issued to officers and directors compared to 238,500 shares issued during the same period in 2023.

Nine Months Ended September 30, 2024 and 2023

For the nine months ended September 30, 2024, the Company reported revenue of $2,547,620 an increase of $767,561 or 43% from revenue of $1,780,059 for the nine months ended September 30, 2023.

The increase in revenue was due to strong demand for all products.

Cost of Revenue

Cost of revenue includes finished goods purchase costs and freight in costs.

For the nine months ended September 30, 2024, cost of revenue was $1,577,278 or 62% of revenue, an increase of 6 percentage points from the same period in 2023.

For the nine months ended September 30, 2023, cost of revenue was $988,441 or 56% of revenue.

Operating Expenses

Operating expenses during the nine months ended September 30, 2024 were $863,544 compared to $636,042 for the same period in 2023 excluding restricted, non-trading stock awards issued to officers and directors.

This $173,102 or 27% increase was primarily due to increased revenue of 43%.

During the nine months ended September 30, 2024, 1,015,500 shares of restricted, non-trading common stock were issued to officers and directors compared to 790,500 shares issued during the same period in 2023.

For the nine months ended September 30, 2024, the implied cost of the restricted, non-trading common shares was $0.67 per share compared to $0.20 per share for the same period in 2023.

The increase was due to a higher stock price of the publicly traded shares in 2024.

Liquidity and Capital Resources

As of September 30, 2024, the Company had working capital of $360,121 compared to $235,836 for the same period in 2023.

Net cash used in operating activities was $135,861 for the nine months ended September 30, 2024, a $148,455 decrease compared to net cash provided by operating activities for the nine months ended September 30, 2023 of $12,594.

Net cash provided by financing activities was $80,000 for the nine months ended September 30, 2024 compared to $23,002 net cash used in financing activities for the nine months ended September 30, 2023.

Net cash provided by financing activities was used for operations for the nine months ended September 30, 2024.

Working Capital Needs

Our working capital requirements increase as revenue grows for our products.

During the nine months ended September 30, 2024, the Company had net borrowings of $310,000.

During the first nine months of 2023, net borrowings were $240,000.

Should the Company require additional working capital during the next twelve months, it may seek to raise additional funds.

Financing transactions may include debt securities and obtaining credit facilities.

OFF BALANCE SHEET ARRANGEMENTS

QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISKS

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-Q/A

Item 2. Management’s Discussion and Analysis