2 unchanged sentences
by acquiring Resonate Blends LLC (“Resonate”
−Removed: or the “Company”);
−Removed: a California-based cannabis wellness
−Removed: lifestyle product company built on a proprietary system of experiential targets.
−Removed: Resonate is building a brand-focused vertically
−Removed: integrated cannabis organization offering trusted brands of consistent quality.
−Removed: The Company also acquired Entourage Labs LLC (“Entourage
−Removed: Labs”), a sister company of Resonate.
+Added: or the “Company”), a California-based cannabis wellness lifestyle
+Added: product company built on a proprietary system of experiential targets.
+Added: Resonate is building a value-added, brand-focused cannabis
+Added: organization offering premium brands of consistent quality.
+Added: The Company also acquired Entourage Labs LLC (“Entourage Labs”),
+Added: a sister company of Resonate.
Entourage Labs is the Intellectual Property (IP) subsidiary of Resonate.
1 unchanged sentence
is a cannabis holding company centered on valued-added holistic Wellness and Lifestyle
−Removed: The company’s strategy is to ignite future growth by building a purpose-driven portfolio of research organizations,
−Removed: innovative and emerging brands, and retail channels.
−Removed: The holding company’s focus is finding mutual value between product
−Removed: and consumer by optimizing quality, supply chain resources and financial performance.
−Removed: The Company offers a family of premium cannabis-based
−Removed: products of consistent quality based on unique formations calibrated to Resonate Blends effects system in what we believe is the
−Removed: industry gold standard in user experience.
+Added: The Company’s strategy is to ignite future growth by building a purpose-driven portfolio of innovative, trusted
+Added: national brands, emerging brands, research organizations, and a variety of retail channels.
+Added: The Company’s focus is finding
+Added: mutual value between product and consumer by optimizing quality, supply chain resources and financial performance.
+Added: offers a family of premium cannabis-based products of consistent quality based on unique formations calibrated to Resonate Blends
+Added: effects system in what we believe is the industry gold standard in user experience.
Company believes the greatest long-term value creation in the cannabis industry will be in the establishment of high quality and
1 unchanged sentence
Resonate hopes to become a national leader through its vision in creating a family of brands designed
−Removed: specifically to support the industry.
+Added: specifically to deliver reliable, effective, beneficial experiences.
+Added: is committed to helping you live the life you love.
+Added: We do not make the medicinal vs.
+Added: recreational distinction.
+Added: This is a temporary
+Added: legal separation in some states that we expect will soon cease to exist.
+Added: We believe in wellness for the whole person.
+Added: that people with pain or anxiety also want to enjoy friends, concerts and have satisfying intimate experiences.
+Added: We are designing
+Added: experiences which will improve all areas of our lives.
+Added: accomplish this, Resonate is Mastering the Art of Experience.
+Added: This is our mission.
+Added: By integrating science, technology, education,
+Added: branding, marketing, sales and delivery - with every customer interaction we aim to provide exceptional experiences.
+Added: has a broad range of unique characteristics and we are dedicated to harnessing and amplifying those characteristics to support
+Added: healthy empowered and engaged lifestyles.
+Added: From product development through customer communication, we prefect and demystify cannabis
+Added: bringing innovative products to an increasingly sophisticated market.
+Added: Resonate Blends has a strong social mission and the Resonate
+Added: team is building a successful business by focusing our knowledge, skill and energy on creating wellness-lifestyle products which
+Added: will improve community by helping individuals live more satisfying, meaningful and connected lives.
+Added: The need for these products
+Added: at this time is crucial.
+Added: communicate the breadth of wellness products that Resonate is developing, our team created The Resonate System.
+Added: The Resonate System
+Added: graphically represents a spectrum of wellness products based on cannabis scaffolding.
+Added: This system helps users easily select which
+Added: product they want.
+Added: Products based on The Resonate System deliver relaxation, freedom from pain and anxiety, boosts in focus and
+Added: creativity, sensuality, human connection and joy.
+Added: Our products are formulated around a system of interconnected experience targets
+Added: that will allow you to know exactly what to expect when using them.
+Added: respecting and honoring the natural power of plant medicine, Resonate also employs advanced science, leading technology and a
+Added: deep understanding of how various cannabis compounds, when working in the body, simultaneously can create unique effects and benefits
+Added: (referred to as the “Entourage Effect”).
+Added: Our product developers blend cannabinoids and terpenes to formulate products
+Added: with specific, controllable and repeatable, beneficial effects.
+Added: Through innovation, experimentation, testing and an iterative
+Added: product development strategy, our team has unlocked new plant constituent combinations resulting in unique, enjoyable and extremely
+Added: effective wellness products unlike anything else in the marketplace.
+Added: Resonate plans to explore obtaining patent protection for
+Added: these formulations and products in the future.
the Resonate Blends product family, is based around a comprehensive system of interconnected experience targets that allow people
2 unchanged sentences
of functional experience targets across a broad range of product categories.
−Removed: are currently finalizing development in cooperation with an award-winning strategic partner in preparation for the launch of our
−Removed: first product line of six products.
−Removed: We believe that these multi-use products will deliver specific, predictable, reliable,
−Removed: effects in a format that is completely unique in the industry.
−Removed: We have formalized contracts with our logistical and marketing
−Removed: partners, and we are on target for our upcoming product release.
−Removed: This release will be followed before year end with our second
−Removed: product line that is already in full development.
−Removed: holding company, Resonate Blends, Inc., is now comprised of Resonate Blends LLC, the cannabis operations and product development
−Removed: side of the company.
−Removed: Entourage Labs LLC is our Intellectual Property (IP) subsidiary, and Textmunication, Inc.
−Removed: is our mobile marketing
−Removed: subsidiary for the health, fitness and wellness sectors.
−Removed: Textmunication
−Removed: is a developing player in the mobile marketing and loyalty industry, providing cutting-edge mobile marketing solutions, rewards
−Removed: and loyalty to our clients.
−Removed: With a powerful yet intuitive suite of services, clients are able to reach more customers faster and
−Removed: reward them for repeat business.
−Removed: We help clients reach their marketing and revenue goals by educating clients with the most effective
−Removed: tools in mobile marketing, rewards, paperless redemption and loyalty.
−Removed: the past 4 years, our mobile marketing business has not been able to generate sufficient revenue to be able to sustain administrative
−Removed: expenses and has been unable to raise sufficient capital from the public market for the current and future competitive environment.
−Removed: The board of directors, with the leadership of our new CEO, has decided to change the company’s business focus to the cannabis
−Removed: industry and has plans to dispose of the mobile marketing business.
−Removed: This determination of the board of directors has been based
−Removed: on evaluating various strategic alternatives and conducting an extensive review of our financial condition, results of operations
−Removed: and business prospects, that attempting to raise additional capital, continuing to operate as a going concern was not reasonably
−Removed: likely to create greater value for our stockholders pursuing the mobile business model.
−Removed: Company submitted the required information to affect a new corporate name and stock symbol change to Financial Industry Regulatory
−Removed: Authority (FINRA).
−Removed: On December 16, 2019, the new corporate name was announced as Resonate Blends, Inc.
−Removed: and its common stock now
−Removed: trades on the OTCQB under the symbol “KOAN”, a symbol named after the Company’s upcoming product brand.
−Removed: Consulting Group LLC, an IT Services firm out of Gaithersburg, Maryland is no longer in the holding company as of October 25,
−Removed: principal executive office is located at 26565 Agoura Road, Suite 200, Calabasas, CA 91302 and our mobile marketing offices are
−Removed: located at 1940 Contra Costa Blvd.
−Removed: Pleasant Hill, CA 94523.
−Removed: Our executive telephone number is (571) 888-0009 and our mobile marketing
−Removed: main number is (800) 677-7003.
−Removed: Product Business
−Removed: in Calabasas, California, Resonate Blends, Inc.
−Removed: is a cannabis holding company centered on developing and acquiring proprietary
−Removed: branded holistic Wellness and Lifestyle products.
−Removed: The company strategy is to ignite future growth by building a portfolio of research
−Removed: organizations, innovative and emerging brands, and retail channels.
−Removed: The Company will soon launch a family of premium cannabis-based
−Removed: products based on proprietary formations calibrated to its Resonate Blends Effects System, the foundation of its core ethos—to
−Removed: offer quality consumer cannabis plant-based products that deliver on their promise.
−Removed: Blends started with a simple mission —
−Removed: to demystify cannabis for the consumer.
−Removed: The Resonate Effects System was developed
−Removed: to make Cannabis plant-based products understandable, accessible and predictable to support the Wellness lifestyle.
−Removed: Resonate Blends
−Removed: empowers people to optimize their lifestyle by developing proprietary and innovative branded products built on the science of
−Removed: plant medicine that best fit their personal needs.
−Removed: Company believes the greatest long-term value creation in the Cannabis industry will be in the establishment of high-quality consumer
−Removed: brands that deliver the expected experience.
−Removed: As cultivation, supplies and services become quickly commoditized, value added brands
−Removed: represent the best opportunity for Resonate Blends and its shareholders to support and benefit from the growth expected in the
−Removed: Cannabis industry.
−Removed: In support of this philosophy, we believe the Company represents the best-in-class vision on how to create
−Removed: a family of brands designed specifically to support the personal needs of the consumer as the Industry continues to evolve from
−Removed: an underground business to a national consumer facing products business.
Resonate’s
−Removed: growth strategy is to create an ecosystem of companies, investments and research that all support the Resonate System.
−Removed: to being product brand focused, the Company plans to incubate and integrate synergistic companies and partners.
−Removed: Using the Resonate
−Removed: System as its lens, Resonate plans to find entrepreneurial companies that support its ethos.
−Removed: By vertically integrating these companies,
−Removed: Resonate believes that it is able to provide consistent product quality that yields expected results and that also manages margins
−Removed: and profitability at scale.
−Removed: Resonate plans to launch its first
−Removed: Koan brand of products in a series of infused products by Q3, but the launch is dependent upon supply chain
−Removed: efficiencies which could be affected by the COVID-19 pandemic.
−Removed: The initial launch will be in California with a state-wide
−Removed: distribution system already assembled.
−Removed: Resonate will be executing a multi-state strategy with the goal of becoming a leading
−Removed: national brand once the California market is optimized.
−Removed: The Company plans to strategically acquire assets and existing
−Removed: businesses in the cannabis space allowing for a vertically integrated organization centered on “wellness
−Removed: lifestyle”.
−Removed: Blends has finalized development in cooperation with an award-winning strategic partner in preparation for the launch of our first
−Removed: product line of six products.
−Removed: These multi-use products deliver specific, predictable, reliable, effects in a format that is completely
−Removed: unique in the industry.
−Removed: The Company has formalized contracts with the leading logistical and marketing partners, and we are on
−Removed: target for our upcoming product releases.
−Removed: Resonate made an investment into Joiant, the
−Removed: top selling CBD:THC pre-roll brand in California (according to BDS Analytics) with the option to fully acquire the company
−Removed: Joiant is led by former Co-Founder of Pandora Media, Jon Kraft and Joiant Founder Lindsey Kirk, a former KIVA
−Removed: Confections ambassador.
−Removed: addition to preparing for the release of the Koan products, Resonate Blends is refocusing and building the holding company.
−Removed: Blends’
−Removed: growth strategy is to avoid investments in heavily commoditized assets and to incubate and integrate synergistic
−Removed: companies and partners.
−Removed: Vertical integration will occur only to support product requirements and to provide consistent product
−Removed: quality that yields expected results.
−Removed: a public company, Resonate Blends can rapidly speed growth through highly targeted acquisitions in the marketplace that support
−Removed: and enhance organic growth.
−Removed: The Company is in the process of restructuring its balance sheet to align capital raising and acquisitions
−Removed: with long-term strategy which means raising and supporting long term capital versus short term capital raises.
−Removed: has a joint research and development project with Vertosa, an award-winning industry leader in Nano and micro-emulsions
−Removed: and the leading provider of safe, reliable emulsion bases for infused product developers.
−Removed: All of Vertosa’s inactive
−Removed: base materials are FDA approved and are lab tested for quality.
−Removed: Vertosa’s Hemp-derived CBD Emulsion System is now certified
−Removed: organic by CCOF , a United States Department of Agriculture-accredited certifier and non-profit advocacy group, and
−Removed: the company has also received its Good Manufacturing Practice (GMP) certification , confirming their offerings follow regulations
−Removed: promulgated by the US Food and Drug Administration and are safe, pure, and effective.
−Removed: Resonate team believes that Vertosa is the idea partner to support the production of the premium lifestyle-wellness Koan product
−Removed: In addition, Resonate has selected respected packaging materials suppliers, manufacturing and distribution partner.
−Removed: Plan and Personnel
−Removed: Resonate is planning a carefully targeted
−Removed: and monitored soft product launch to dispensaries in the Los Angeles metro area.
−Removed: Within 90 days, the products are expected
−Removed: to be available in additional dispensary expanding around the starter hub.
−Removed: However, we are dependent upon the evolving market
−Removed: conditions around the COVID-19 pandemic, and the timing of our launch is based on market conditions.
−Removed: We believe this plan
−Removed: implementation provides maximum marketing efficiency and effectiveness as geo-targeted media can target customers of several dispensaries
−Removed: The Resonate marketing plan for Koan products includes location-based programmatic content, out-of-home promotion, in
−Removed: dispensary promotion, budtender training, and budtender events.
−Removed: Several high-quality product launch events are also being planned.
−Removed: products will also be supported by an on-going social media campaign designed by a leading agency with significant experience
−Removed: in the cannabis-wellness industry.
−Removed: Resonate has a Chief of Creative Design and a Marketing Director both responsible for
−Removed: the marketing plans and execution of those plans.
−Removed: there are a number of high-quality cannabis product manufacturers such as Candescent, Beboe, Dosist, Papa & Barkley each specialize
−Removed: in several product effects or specific delivery systems.
−Removed: Resonate’s Koan products are unique in both their delivery system
−Removed: and their highly targeted experiences.
−Removed: is a Schedule-I controlled substance under the Controlled Substances Act and is illegal under federal law.
−Removed: It remains illegal
−Removed: under United States federal law to grow, cultivate, sell or possess marijuana for any purpose or to assist or conspire with those
−Removed: Additionally, 21 U.S.C.
−Removed: 856 makes it illegal to “knowingly open, lease, rent, use, or maintain any place, whether
−Removed: permanently or temporarily, for the purpose of manufacturing, distributing, or using any controlled substance.”
−Removed: those states in which the use of marijuana has been authorized, its use remains a violation of federal law.
−Removed: Since federal law
−Removed: criminalizing the use of marijuana is not pre-empted by state laws that legalize its use, strict enforcement of federal
−Removed: law regarding marijuana would likely result in the Company’s clients’
−Removed: inability to proceed with their operations,
−Removed: which would adversely affect demands for the Company’s products.
−Removed: and regulations affecting the medical and adult-use marijuana industry are constantly changing, which could detrimentally affect
−Removed: the Company’s clients and, in turn, the Company’s operations.
−Removed: Local, state and federal marijuana laws and regulations
−Removed: are broad in scope and subject to evolving interpretations, which could require the Company’s clients and thus the Company
−Removed: itself to incur substantial costs associated with modification of operations to ensure such clients’
−Removed: violations of these laws, or allegations of such violations, could disrupt the Company’s clients’
−Removed: business and result
−Removed: in a material adverse effect on the Company’s operations.
−Removed: In addition, it is possible that regulations may be enacted in
−Removed: the future that will limit the amount of cannabis growth or related products that the Company’s commercial clients are authorized
−Removed: The Company cannot predict the nature of any future laws, regulations, interpretations or applications, nor can it
−Removed: determine what effect additional governmental regulations or administrative policies and procedures, when and if promulgated,
−Removed: could have on its operations.
−Removed: the use of marijuana is illegal under federal law, there is a compelling argument that banks cannot lawfully except for deposit
−Removed: funds from businesses involved with marijuana.
−Removed: Consequently, businesses involved in the cannabis industry often have trouble finding
−Removed: a bank willing to accept their business.
−Removed: The inability to open bank accounts may make it difficult for the Company’s clients
−Removed: to operate and their reliance on cash can result in a heightened risk of theft, which could harm their businesses and, in turn,
−Removed: harm the Company’s business.
−Removed: Additionally, some courts have denied marijuana-related businesses bankruptcy protection, thus,
−Removed: making it very difficult for lenders to recoup their investments, which may limit the willingness of banks to lend to the Company’s
−Removed: clients and to the Company itself.
−Removed: the United States, many marijuana-related businesses are subject to a lack of adequate insurance coverage.
−Removed: In addition, many insurance
−Removed: companies may deny claims for any loss relating to marijuana or marijuana-related operations based on their illegality under federal
−Removed: law, noting that a contract for an illegal transaction is unenforceable.
−Removed: Resonate Blends does its own research
−Removed: and development.
−Removed: It uses third party experts to support its own efforts and controls its own formulation, designs and delivery
−Removed: This company conducts research on refining effects based on the Entourage Effect and in complementary areas
−Removed: of adaptogens and plant medicine.
−Removed: company is protecting its formulas, designs, marketing language and digital assets through copyright and the United States Patent
−Removed: and Trademark Office.
−Removed: The company currently owns numerous domain names, Koan®;
−Removed: The Active Ingredient is You™
−Removed: and is in process with several other terms.
−Removed: All of the company’s digital assets and product packaging is being copyrighted.
−Removed: Marketing Business
−Removed: Products and Services
−Removed: are an online mobile marketing platform service that will connect merchants with their customers and allow them to drive loyalty
−Removed: and repeat business in a non-intrusive, value added medium.
−Removed: We provide a mobile marketing platform where merchants can send customers
−Removed: the most up-to-date offers, discounts, alerts and events schedules, such as, for instance, happy hours, trivia night, and other
−Removed: The consumer can also access specials and promotions that merchants choose to distribute through us by opting keywords
−Removed: designated to the merchant’s keywords.
−Removed: This allows consumers to take their information wherever they go and learn about
−Removed: the latest buzz as soon as it is available, providing the consumer with events, deals, and messages on their cell phone
−Removed: via SMS messaging.
−Removed: We are a mobile marketing platform that connects the mass consumer to the content that they crave –
−Removed: anytime, through virtually any mobile device for all local events and promotions.
−Removed: mobile marketing solutions apply to any industry, offering a new and innovative way to reach out to a merchant’s customer
−Removed: Some examples include:
−Removed: guest promotions, reminders, new rates, fitness tips;
−Removed: happy hours, special events, discount pricing;
−Removed: invite only trunk show, spring sale, discount on a clothing line, carrying a new line of clothes;
−Removed: special promotion for teeth whitening;
−Removed: Relations –
−Removed: sending notifications to investors on news alerts and company updates;
−Removed: Marketing –
−Removed: promoting marketing updates from global clients using SMS in their portfolio;
−Removed: promotion on products, new line of products, introducing a new stylist;
−Removed: Dine about town participation, discount coupons;
−Removed: Estate Agents –
−Removed: Introducing a new home on the market, price reduction, or an open house event.
−Removed: Additionally,
−Removed: we are a mobile marketing platform that allows merchants to get more impact out of their promotions.
−Removed: Our merchants will be able
−Removed: to recommend promotions to their customers proactively, which will help merchants increase foot traffic and revenue.
−Removed: the information that is being collected, our merchants can better target their clients.
−Removed: This system empowers merchants and enables
−Removed: them to adjust programs at a moment’s notice.
−Removed: will need to pay our management team and consultants that assist with managerial and administration efforts in the next twelve
−Removed: We have six (6) employees at Resonate Blends, Inc., including a CEO, COO, CIO, Product Director, Chief Creative
−Removed: Designer and Marketing Director.
−Removed: Textmunication, Inc., our SMS subsidiary, has 5 full-time employees, including a CEO, VP of Sales,
−Removed: Marketing Director, Customer Service Manager and Lead Technical Developer that assists with development, systems engineering,
−Removed: and platform maintenance.
−Removed: We have employment agreements or written consulting agreements with all our personnel at Resonate Blends,
−Removed: and an employment agreement with Textmunication, Inc.
−Removed: CEO, Wais Asefi.
−Removed: We don’t have employment agreements with any
−Removed: other employee at Textmunication, Inc.
−Removed: outside of Mr.
−Removed: order to compensate all of the above managerial and administrative support, we estimate we will require $850,000 in new revenue
−Removed: and funding over the next twelve months.
−Removed: we continue to grow, additional resources will be added to assist in advisory services, such as operations, governance, supply
−Removed: chain, product development and wellness expertise.
−Removed: plan on hiring at least two advisors to Resonate Blends, Inc.
−Removed: to cover the areas listed above.
−Removed: We also look to hire two
−Removed: additional Board Directors with the expertise to guide our holding company.
−Removed: We anticipate the Director and Advisory positions
−Removed: to be paid mainly in restricted stock.
+Added: initial products are a completely unique class of products called Cordials.
+Added: These blends offer a wide range of experiences not
+Added: currently available in the cannabis market.
+Added: Our Cordials are water-soluble and use emulsification technology to allow for quick
+Added: onset and a sustained and nuanced experience.
+Added: Single dose, healthful, subtle in taste, cordials are an ideal way for people to
+Added: gently intentionally improve their well-being.
+Added: They can be sipped directly or substituted for alcohol as a cocktail mixer.
+Added: Resonate’s
+Added: Cordials have been developed in partnership with an award-winning advanced infusion technology partner and are targeted for commercial
+Added: release in late Q1 of 2021.
+Added: The company plans to offer six unique blends at its initial release.
+Added: preparation for the upcoming release, we have formalized contracts with our logistical, manufacturing and marketing partners
+Added: and are building a digital native strategy supporting direct to consumer sales.
+Added: This release will be followed with our second
+Added: product line that is already in full development and is expected for targeted commercial release before the end of 2021.
+Added: principal executive office is located at 26565 Agoura Road, Suite 200, Calabasas, CA 91302.
+Added: Our executive telephone number is
+Added: (571) 888-0009.
+Added: Company signed a custom development contract with Vertosa in March of 2020, the leading provider of safe, reliable emulsion bases
+Added: for infused product developers.
+Added: This contract was a major milestone for the Company as it selected its strategic partners to develop
+Added: innovative products and solutions.
+Added: is an award-winning strategic partner who will assist the Company in the launch of its first unique category of six water soluble
+Added: These multi-use products deliver specific, predictable, reliable, effects in a format that is completely unique in the
+Added: The first product developed collaboratively is the Cordial product line, but both companies expect several other products
+Added: to be developed over time utilizing Vertosa’s emulsification technology in support of Resonate’s experience targeting
+Added: Vertosa and Resonate teams share a mission of maximizing the benefits of cannabinoids and plant medicine.
+Added: Resonate selected Vertosa
+Added: as a development partner because the Vertosa systems’
+Added: industry leading emulsification technology makes them highly stable,
+Added: bioavailable, and water compatible.
+Added: All of Vertosa’s inactive base materials are FDA approved and are lab tested for quality.
+Added: Vertosa’s Hemp-derived CBD Emulsion System is now certified organic by CCOF , a United States Department of
+Added: Agriculture-accredited certifier and non-profit advocacy group, and the company has also received its Good Manufacturing
+Added: Practice (GMP) certification , confirming that its offerings follow regulations promulgated by the US Food and Drug Administration
+Added: and are safe, pure, and effective.
+Added: Manufacturing:
+Added: Company plans to partner with The Galley, a California licensed Type N –
+Added: Infused Products Manufacturer based in Santa Rosa,
+Added: The Galley produces and packages premium award-winning products and has worked with some of the most popular brands
+Added: in the industry.
+Added: The Galley is built to FDA and CDPH standards and is focused on high demand
+Added: areas of production –
+Added: Edibles, Topicals, Tinctures, Chocolate, Hard Candies, Gummies, Pre-Rolls, Flower, Vapes and Beverages.
+Added: and The Galley entered into a Master Services Agreement in which The Galley will manufacture and package Resonate’s first
+Added: family of products to precise specifications.
+Added: The Galley also has a Bureau of Cannabis Control (BCC) issued distribution license
+Added: in California and, along with other select distribution partners, will distribute Resonate’s products to retail establishments
+Added: throughout the state.
+Added: Galley and Resonate have been in frequent contact throughout Resonate’s development period and they are prepared to support
+Added: production of the Company’s unique family of wellness lifestyle products.
+Added: Resonate’s upcoming first of its kind offerings
+Added: are emulsified through the advanced infusion technology provided by award-winning Vertosa and collaboratively developed to push
+Added: the state of the art in its cannabis products.
+Added: Distribution:
+Added: of the unique nature of Resonate’s Koan products and the recent expansion of home delivery services in the cannabis industry,
+Added: Resonate has prioritized a direct-to-consumer method as their primary sales strategy.
+Added: Resonate is identifying a technology partner
+Added: who will add an e-commerce feature to the Koan web site that will allow the Company to sell products directly to consumers using
+Added: a licensed California state-wide delivery network for fulfilment.
+Added: addition to direct sales, the company plans to offer products to select premium dispensaries throughout California.
+Added: These products
+Added: will be delivered to retail establishments by a leading cannabis full service distributor.
+Added: is also developing relationships with a variety of complementary distribution channels such as subscription box companies and
+Added: other non-storefront reseller organizations.
+Added: and Sales Plan
+Added: cannabis industry is changing daily in response to updated regulations, customer product education, new interest from various
+Added: demographics and now the COVID-19 pandemic.
+Added: As a result, we are constantly attentive to these changes as they affect the marketing
+Added: of our products.
+Added: Our initial marketing strategy was to launch in select dispensaries in Los Angeles and to support the launch
+Added: with dispensary promotional material and location-based marketing.
+Added: However, in the current market the Company has decided to modify
+Added: this strategy.
+Added: Paradoxically, retail restrictions and safety regulations were actually beneficial for us, as these allowed us
+Added: to reprioritize our sales approach and to build a marketing plan around on-line dispensaries with wide delivery networks.
+Added: retail restrictions will eventually be relaxed, we do not expect that storefront dispensaries will return to the dominant role
+Added: they played in the cannabis industry before COVID-19 for several reasons.
+Added: are generally small, making social distancing difficult.
+Added: Limitations on a customers’
+Added: ability to touch and smell products
+Added: reduces the value of in-person shopping.
+Added: Restrictions on the number of people allowed in these small spaces will create waiting
+Added: lines outside stores, which will be inconvenient and even embarrassing for some.
+Added: Finally, we have learned that a significant number
+Added: of customers, particularly in our targeted demographic, really prefer the privacy and convenience of having products delivered
+Added: to their homes.
+Added: For all these reasons, we have decided to focus our marketing budget for at least the next six to nine months
+Added: on supporting online and delivery outlets.
+Added: response to the sudden change in customer buying preferences, Resonate has accelerated our plan to sell directly to consumers.
+Added: We are in the process of partnering with an on-line platform which will allow us to communicate the value of our products directly
+Added: to consumers.
+Added: This platform will connect consumers to a licensed retail and California-wide home delivery network.
+Added: This direct-to-consumer
+Added: approach has significant benefits for us.
+Added: First, it allows us to control our brand messaging and to assure that we are able to
+Added: provide the information and education customers need to make confident and informed product choices.
+Added: Through this method, we also
+Added: have access to customer information which is not available from dispensaries, which allows us to employ successful marketing techniques
+Added: used by leading on-line retailers such as customer loyalty programs, memberships, ambassadors, etc., to build brand awareness
+Added: and increase sales.
+Added: It is also better for us financially as it increases our profit margin.
+Added: And, most exciting of all, upon launch,
+Added: Koan products will immediately be available throughout California.
+Added: our marketing budget and energy is now being channeled into appropriate programmatic advertising, developing informational materials
+Added: for customers on our website, and developing professional and effective social media, search engine optimization and direct to
+Added: consumer marketing campaigns.
+Added: We will also offer training and market support to select premium California dispensaries.
+Added: that building our brand online will complement retail sales by increasing customer awareness and creating “pull-through”
+Added: at brick-and-mortar facilities.
+Added: Koan Product - Resonate Growth Plans
+Added: the first 12 months, Resonate will concentrate on releasing product and brand building in our home state of California.
+Added: plans to follow the launch of its first six Koan products with others based on The Resonate System at regular intervals.
+Added: Our formulas,
+Added: combined with the proprietary Vertosa technology, will allow the Company to quickly deliver controlled, predictable, enjoyable
+Added: effects in beverages, teas, and other innovative and unique products.
+Added: Vertosa is the leading provider of emulsification
+Added: technology for cannabis manufacturers.
+Added: Emulsification allows cannabinoids to become water-soluble so that they can be added to
+Added: Cordials, beverages, gummies, etc.
+Added: Vertosa and Resonate are engaged in joint research focusing on effects of various emulsification
+Added: methods on cannabinoids.
+Added: We are working on methods that improve user experience by refining effects and managing bioavailability.
+Added: Vertosa will also be providing the emulsification required for formulas in Resonate’s product line.
+Added: cannabis industry is in its infancy.
+Added: Resonate’s growth strategy is to create an innovative ecosystem of companies, investments
+Added: and research that all support The Resonate System and our mission of empowering the wellness market.
+Added: In addition to creating our
+Added: “house”
+Added: brands, the Company is also looking for other quality brands which could be incubated or targeted as either
+Added: strategic partners or as acquisitions.
+Added: Integrating these companies, we believe will provide consistent product quality that yields
+Added: expected results and that also allows us to build a stable, successful company overall.
+Added: Resonate’s
+Added: first commercial release will be a family of six precisely targeted effect blends.
+Added: These products are category-breaking offerings
+Added: as they are neither tinctures nor beverages but have the benefits of both.
+Added: They are emulsified, water soluble, single-dose formulas
+Added: that can be enjoyed privately or shared socially.
+Added: Resonate plans to make these available initially in California in stylish mini
+Added: bottles, each containing a single dose.
+Added: They can be sipped directly from the bottle or poured into beverages.
+Added: Koan products offer
+Added: the very high bioavailability of tinctures not possible to deliver with edibles, take effect generally within minutes and provide
+Added: benefits for approximately 3 hours.
+Added: Significantly, these formulas all provide a pleasant predictable experience, a gentle onset
+Added: and exit and have no unpleasant sensations or aftereffects sometimes associated with cannabis products.
+Added: Our current products are
+Added: rich with a hint of THC, Calm is formulated to quiet your mind and ease you into a gentle sense of wellbeing.
+Added: highest THC offering, Wonder is carefully crafted to bring back that youthful sense of wonder and awe we feel when we are fully
+Added: engaged with our senses and environment.
+Added: is a subtle combination of cannabinoids and terpenes formulated to bring your mind, body and spirit back to an even state of harmony
+Added: and homeostasis.
+Added: is formulated to stimulate your senses, spark your imagination and channel your inner muse.
+Added: Led by a stimulative blend of terpenes
+Added: and just the right amount of THC to inspire and facilitate the artist in you.
+Added: formulated Play to help you become fully immersed in the moment and the people around you.
+Added: From the park to the beach to the dance
+Added: floor, Play helps you find your groove and keep it going.
+Added: on your rose-colored glasses and give everything some extra sparkle with Delight.
+Added: Designed to open up your senses, raise your
+Added: spirits and brighten your day
+Added: cannabis market still primarily consists of products of varying quality and poor branding.
+Added: Much of the branding is heavy “stoner”
+Added: or hospital medicinal, and differentiation between products is difficult.
+Added: As a result, finding a product with controllable, consistent
+Added: effects is difficult.
+Added: Even products of high and reliable quality all look alike and have no shelf appeal.
+Added: In addition, there is
+Added: a mismatch between the fastest growing demographic and many current product offerings, which are designed to be inhaled.
+Added: is exactly why we have developed Koan Cordials, tasty, single dose, healthy cannabis products with timeless, exceptional branding.
+Added: As the market matures, some companies are recognizing the importance of branding.
+Added: Branded category leaders represent the 10 spots
+Added: among best-selling products and sales data supports the desire among consumers for branded products.
+Added: This is further supported
+Added: by Headset, data (the leading industry provider of retail buying patterns), which shows that brands are leading every category
+Added: Further, branded products command higher prices.
+Added: Some branded products generate pricing as high as 150%, over
+Added: industry average.
+Added: The Resonate team excels in product branding.
+Added: is no product in the marketplace exactly like our Koan products at this time.
+Added: Other companies offer tinctures (which are concentrated
+Added: herbal extracts made by soaking the bark, berries, leaves (dried or fresh), or roots from one or more plants in alcohol or vinegar),
+Added: tea, salves, patches and cosmetics and vapes, and some of them provide effects which may be similar to those the Koan products
+Added: will provide, but we believe that none are equal to ours with respect to quality, efficacy, consistency and scope.
+Added: are water soluble and can be enjoyed privately or poured in beverages and shared socially.
+Added: We believe that the total experience
+Added: offered by our products cannot be found elsewhere in the industry.
+Added: there are a number of very fine products in the premium cannabis space, there is not yet a dominant brand in any category.
+Added: are leading but no brand dominates.
+Added: Data indicates that our targeted demographic seeks out trusted brands when making product
+Added: Resonate is bringing to market custom, reliable, experience-targeted products.
+Added: which can be sipped or shared, offered
+Added: under a well-crafted brand supported by an accessible information system.
+Added: We provide The Resonate System so customers can understand
+Added: what to expect and can make informed confident selections.
+Added: Sale of SMS Business
+Added: recently sold Textmunication, Inc., our mobile marketing subsidiary for the health, fitness and wellness sectors.
+Added: and a group of shareholders (hereinafter referred to as, the “Asefi Group”), including Wais Asefi, our former Chief
+Added: Executive Officer and director, have entered into a Purchase Agreement, dated as of May 22, 2020, pursuant to which we have agreed
+Added: to sell Textmunication, Inc.
+Added: to the Asefi Group.
+Added: consideration for the sale of Textmunication, Inc.
+Added: consisted of 4,822,029 shares of common stock of our company that belong to
+Added: Wais Asefi and other members of the Asefi Group, and which were cancelled in the transaction.
+Added: The 4,822,029 shares had a current
+Added: market value of $337,542, based on our sales price of $.07 per share as of May 22, 2020.
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.