ITEM 5 MARKET FOR REGISTRANT ’ S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
−Removed: (All currency is rounded to the nearest thousands, except share and per share amounts.)
Market Information
Our common stock is listed for trading on the Nasdaq Capital Market under the symbol “CREX”.
−Removed: The transfer agent and registrar for our common stock is Computershare Limited, 401 2nd Avenue North, Minneapolis, Minnesota 55401.
+Added: The transfer agent and registrar for our common stock is Computershare Limited.
As of March 10, 2025, we had 356 holders of record of our common stock.
6 unchanged sentences
Recent Sales of Unregistered Securities
−Removed: Securities Authorized for Issuance Under Equity Compensation Plans
−Removed: Information about our equity compensation plans is set forth in Item 12 of Part III of this Report, which is incorporated herein by reference.
ITEM 6 [RESERVED]
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Increased customer/guest engagement.
−Removed: Through a combination of organically grown platforms and a series of strategic acquisitions, including our acquisition of Reflect in February 2022, the Company assists customers to design, deploy, manage, and monetize their digital signage networks.
+Added: Through a combination of organically grown platforms and a series of strategic acquisitions, the Company assists customers to design, deploy, manage, and monetize their digital signage networks.
The Company sources leads and opportunities for its solutions through its digital and content marketing initiatives, close relationships with key industry partners, specifically equipment manufacturers, and the direct efforts of its in-house industry sales experts.
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This also provides us purchasing power to source products and services for our customers, enabling us to deliver cost effective, reliable and powerful solutions to small and medium size business customers.
−Removed: Ad management platform – Our customers are increasingly interested in monetizing their digital signage networks through advertising content.
−Removed: However, efficiently scheduling advertising content into digital signage playlists to meet campaign objectives can be a challenging and labor-intensive process for our customers.
−Removed: AdLogic, our home-grown, content management-agnostic platform, automates this process, allowing network owners to capture more revenue with less expense.
−Removed: Media sales – Few digital signage solution providers offer their customers media sales as a service.
−Removed: We have in-house media sales expertise to elevate conversations with our customers interested in better understanding network monetization.
−Removed: We believe this meaningful differentiation in the sales process provides us an additional revenue stream compared to our competitors.
+Added: AdTech platforms – The Company has developed and deployed the AdLogic and Adlogic CPM+ platforms, which, working in conjunction with our CMS platforms, present completely integrated digital advertising solutions for existing and prospective customers seeking to monetize their in-store retail media networks.
+Added: These platforms anchor the Company's vertical expansion into AdTech bringing new, and expanding existing, addressable markets.
Market sector expertise – Creative Realities has in-house experts in key market segments such as automotive, retail, QSRs, convenience stores, and DOOH advertising.
25 unchanged sentences
Reflect AdLogic , the Company’s ad management platform for digital signage networks, which presently delivers approximately 50 million ads daily;
−Removed: Clarity , the Company’s menu board solution, which has become a market leader for a range of restaurant and convenience store applications;
+Added: Clarity , the Company’s menu board solution, which has become a market leader for a range of restaurant, including QSR and convenience store applications;
Reflect Zero Touch , which allows customers to turn any screen into an interactive experience by allowing guests to engage using their mobile device;
1 unchanged sentence
OSx+ , a digital VIN-level checklist used to assist in the tracking and delivery of new vehicles in the transportation sector, providing measurable lift in customer satisfaction scores and connected vehicle enrollments and subscription activations.
−Removed: While hardware sales and support services revenues can fluctuate more significantly year over year based on new, large-scale network deployments, the Company expects to see continuous growth in recurring SaaS revenue for the foreseeable future as digital signage adoption/utilization continues to expand across the vertical markets we serve.
−Removed: Our expenses are primarily comprised of three categories:
−Removed: sales and marketing, research and development, and general and administrative.
+Added: While hardware sales and support services revenues can fluctuate more significantly year over year based on new, large-scale network deployments, the Company is focusing on maintaining and increasing recurring SaaS revenue as digital signage adoption/utilization expands across the vertical markets we serve.
+Added: Our Operating Expenses
+Added: Our operating expenses are comprised of sales and marketing, and general and administrative expenses.
Sales and marketing expenses include salaries and benefits for our sales, business development solution management and marketing personnel, and commissions paid on sales.
This category also includes amounts spent on marketing networking events, promotional materials, hardware and software to prospective new customers, including those expenses incurred in trade shows and product demonstrations, and other related expenses.
−Removed: Our research and development expenses represent the salaries and benefits of those individuals who develop and maintain our proprietary software platforms and other software applications we design and sell to our customers.
Our general and administrative expenses consist of corporate overhead, including administrative salaries, real property lease payments, salaries, and benefits for our corporate officers and other expenses such as legal and accounting fees.
3 unchanged sentences
Reverse stock split
−Removed: On March 23, 2023, the Company filed Articles of Amendment with the Secretary of State of the State of Minnesota to effectuate, effective March 27, 2023, a 1-for-3 stock split of the shares of the Company's common stock, par value $0.01 per share.
+Added: On March 27, 2023, the Company effected a 1-for-3 stock split of the shares of the Company’s common stock, par value $0.01 per share.
As a result of the reverse stock split, effective 12:01 am on March 27, 2023, every three shares of common stock then-issued and outstanding automatically combined into one share of common stock, with no change in par value per share.
−Removed: No fractional shares were outstanding following the reverse stock split and any fractional shares resulting from the reverse split were rounded up to the nearest whole share of common stock.
−Removed: In connection with the reverse stock split, the total number of shares of common stock authorized for issuance was reduced from 200,000,000 shares to 66,666,666 shares in proportion to the reverse stock split.
+Added: All fractional shares resulting from the reverse split were rounded up to the nearest whole share of common stock.
+Added: In connection with the reverse stock split, the total number of shares of common stock authorized for issuance was reduced from 200,000,000 shares to 66,666,666 shares in proportion to the outstanding shares of common stock.
Effective as of the same time as the reverse stock split, the number of shares of common stock available for issuance under the Company’s equity compensation plans were reduced in proportion to the reverse stock split.
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Consequently, the Special Committee advised Pegasus that it rejected each proposal, and since such time, Pegasus has not made any subsequent acquisition proposal.
−Removed: Please see Note 5 Business Combinations , Note 8 Loans Payable , Note 11 Warrants , and Note 12 Stock-based Compensation to the Company’s Consolidated Financial Statements contained in this Report for a description of other recent developments of the Company that occurred during, and subsequent to, the year ended December 31, 2023.
−Removed: Critical Accounting Policies and Estimates
−Removed: Our management is responsible for our financial statements and has evaluated the accounting policies to be used in their preparation.
−Removed: Our management believes these policies are reasonable and appropriate.
−Removed: The Company’s significant accounting policies are described in Note 2 Summary of Significant Accounting Policies of the Company’s Consolidated Financial Statements included within Part II, ITEM 8 of this Report.
−Removed: The following discussion identifies those accounting policies that we believe are critical in the preparation of our financial statements, the judgments and uncertainties affecting the application of those policies and the possibility that materially different amounts will be reported under different conditions or using different assumptions.
−Removed: The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America (“GAAP”) requires that management make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of commitments and contingencies at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.
−Removed: Our actual results could differ from those estimates.
−Removed: Revenue Recognition
−Removed: We recognized revenue in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers (“ASC 606”).
−Removed: Under ASC 606, we account for revenue using the following steps:
−Removed: Identify the contract, or contracts, with a customer;
−Removed: Identify the performance obligations in the contract;
−Removed: Determine the transaction price;
−Removed: Allocate the transaction price to the identified performance obligations;
−Removed: Recognize revenue when, or as, we satisfy our performance obligations.
−Removed: See Note 2 Summary of Significant Accounting Policies and Note 4 Revenue Recognition in our Consolidated Financial Statements, included in Part II, ITEM 8 of this Report, for a complete discussion of our revenue recognition policies.
−Removed: Goodwill is evaluated for impairment annually as of September 30 and whenever events or circumstances make it more likely than not that impairment may have occurred.
−Removed: We have no other indefinite-lived intangible assets.
−Removed: We test goodwill for impairment by comparing the book value to the fair value at the reporting unit level.
−Removed: We have only one reporting unit, and therefore the entire goodwill is allocated to that reporting unit.
−Removed: The fair value of the reporting unit is determined by using a discounted cash flow analyses consisting of various assumptions, including expectations of future cash flows based on projections or forecasts derived from analysis of business prospects and economic or market trends that may occur.
−Removed: We use these same expectations in other valuation models throughout our business.
−Removed: In addition to the discounted cash flow analysis, we utilize a leveraged buy-out model, trading comparables and market capitalization to ultimately determine an estimated fair value of our reporting unit based on weighted average calculations from these models.
−Removed: We base our fair value estimates on assumptions we believe to be reasonable but that are unpredictable and inherently uncertain.
−Removed: If the carrying amount exceeds the fair value, further analysis is performed to measure the impairment loss.
−Removed: In addition, our market capitalization could fluctuate from time to time.
−Removed: Such fluctuation may be an indicator of possible impairment of goodwill if our market capitalization falls below its book value.
−Removed: If this situation occurs, we perform the required detailed analysis to determine if there is impairment.
−Removed: No impairment was recorded as a result of our annual assessment completed as of September 30, 2023.
−Removed: The valuation of goodwill is subject to a high degree of judgment, uncertainty and complexity.
−Removed: We believe the future estimates and assumptions used to test for impairment losses on goodwill are reasonable.
−Removed: However, if actual results are not consistent with our estimates or assumptions, we may be exposed to an impairment charge that could be material.
−Removed: Accounting for income taxes requires recognition of deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns.
−Removed: Under this method, deferred tax assets and liabilities are determined based on the difference between the financial statement and tax bases of assets and liabilities.
−Removed: These deferred taxes are measured by applying the provisions of tax laws in effect at the balance sheet date, including the impact of the Tax Cuts and Jobs Act enacted on December 22, 2017 (the “Tax Act”).
−Removed: We recognize in income the effect of a change in tax rates on deferred tax assets and liabilities in the period that includes the enactment date.
−Removed: As of December 31, 2023, a full valuation allowance is recorded against our deferred tax.
−Removed: The valuation allowance is based, in part, on our estimate of future taxable income, the expected utilization of federal and state tax loss carryforwards, and credits and the expiration dates of such tax loss carryforwards.
−Removed: Significant assumptions are used in developing the analysis of future taxable income for purposes of determining the valuation allowance for deferred tax assets which, in our opinion, are reasonable under the circumstances.
−Removed: Impact of Recently Issued Accounting Pronouncements
−Removed: Refer to Note 2 Summary of Significant Accounting Policies in our Consolidated Financial Statements included in Part II, ITEM 8 of this Report, for a full description of recent accounting pronouncements, including the expected dates of adoption and estimated effects on results of operations and financial condition, which is incorporated herein by reference.
Results of Operations
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Sales and marketing expenses
−Removed: Research and development expenses
General and administrative expenses
−Removed: Depreciation and amortization expense
−Removed: Deal and transaction
Total operating expenses
−Removed: Operating income (loss)
−Removed: Other expense (income):
−Removed: Interest expense
−Removed: Change in fair value of contingent consideration
−Removed: Change in fair value of warrant liability
−Removed: Loss on debt waiver consent
−Removed: Loss on warrant amendment
−Removed: Loss on settlement of debt
+Added: Operating income
Other expense (income):
+Added: Interest expense, including amortization of debt discount
+Added: Loss on change in fair value of contingent consideration
+Added: Loss on debt extinguishment
+Added: Other expenses (income), net
Total other expense (income)
−Removed: Net (loss) income before income taxes
+Added: Net loss before income taxes
Income tax expense
−Removed: Net (loss) income
Sales increased by $5,688, or 13%.
−Removed: Hardware revenues were $20,303, an increase of $408 or 2%.
−Removed: While hardware revenues were effectively flat year over year, the composition in each year was substantially different, with the current year comprised of lower customer concentration (including no customer greater than 19% of hardware revenues) and an increasing number of customers making consistent, repeated purchases of similar solutions on a regular cadence.
−Removed: The prior year included a single customer that represented 43% of hardware revenues..
−Removed: Services and other revenues were $24,863, an increase of $1,408 or 6%, driven by managed services revenue.
+Added: Hardware revenues were $18,259, a decrease of $2,044 or 10%.
+Added: Services and other revenues were $32,595, an increase of $7,732 or 31%, driven by installation and managed services revenue.
Managed services revenue, which includes both SaaS and help desk technical subscription services increased to $19,547 from $15,916.
1 unchanged sentence
This represents a year-over-year growth rate of approximately 6% in our higher margin, typically subscription-based, managed service revenue.
−Removed: Gross profit increased $4,444 to $22,183 from $17,739, or 25%, through a combination of a 4% increase in revenue and an 8% increase in gross margin percentage.
−Removed: Gross margin increased to 49% from 41% driven by expanding margins in our services revenue and entry into a material, long-term media sales contract for which revenue is recognized on a net basis in the current year.
+Added: Gross profit increased $1,828 to $24,011 from $22,183, or 8%, through a combination of a 13% increase in revenue partially offset by a 2% decrease in gross margin percentage.
+Added: Gross margin decreased to 47% from 49% driven by revenue mix in our services revenue, which included an 83% increase in installation services in the current year.
Sales and Marketing Expenses
Sales and marketing expenses generally include the salaries, taxes, and benefits of our sales and marketing personnel, as well as trade show activities, travel, and other related sales and marketing costs.
−Removed: Sales and marketing expenses increased by $1,596, or 44%, driven primarily by the Company’s enhanced investments into sales and marketing activities.
−Removed: Following our acquisition of Reflect via merger (the "Merger"), the Company adopted certain tools, technology, and processes – particularly with respect to lead generation and brand marketing – that were historically undercapitalized by the Company and have since accelerated new customer acquisition.
−Removed: Through completion of the Merger, the Company also acquired a media sales business unit that serves to monetize customer networks via the direct sale of advertising to be displayed on digital advertising networks owned by those customers.
−Removed: This business utilizes internal and third-party sales agents - the salaries and commissions of which are included within Sales and Marketing Expense within the Consolidated Statement of Operations.
−Removed: Research and Development Expenses
−Removed: Research and development expenses generally include personnel and development tools costs associated with the continued development of the Company’s content management systems and other related application development.
−Removed: The Company capitalizes certain of these expenses and amortizes those costs through the Consolidated Statement of Operations on a straight-line basis over the economic useful life of the software feature or functionality.
−Removed: Research and development expenses increased by $323, or 26%, driven primarily by incremental headcount added via completion of the Merger on February 17, 2022, and a higher rate of bug and maintenance work as compared to capitalized activities during the year.
−Removed: Through the Merger, we acquired a fully staffed, experienced software development team and elected to keep that team in-tact, particularly given current competitive employment market conditions with respect to talented software engineers.
−Removed: We integrated the development teams which has enhanced speed to market on new feature and functionality development activities.
+Added: Sales and marketing expenses increased by $768, or 15%, for the year ending December 31, 2024 as compared to the same period in 2023, driven primarily by the Company’s enhanced investments into sales and marketing activities, including increases of (1) $582 in fixed and variable sales costs as the Company continues to invest in new business development to strengthen its pipeline, and (2) $171 in variable third party media-related commissions.
General and Administrative Expenses
−Removed: General and administrative expenses decreased $1,097, or 9% driven by a decrease of $1,553 in stock compensation expense as outstanding performance awards were fully expensed as of December 31, 2022.
−Removed: This decrease was partially offset by increased personnel costs as a result of higher headcount following the Merger and scaled up operations in response to an increase in customer acquisition and associated planned deployments.
−Removed: Depreciation and Amortization Expenses
−Removed: Depreciation and amortization expenses increased by $388, or 14%.
−Removed: This was driven by a full year of amortization on the $17,160 in amortizing intangible assets acquired as a result of the Merger.
−Removed: Depreciation was consistent in both periods.
+Added: General and administrative expenses increased $1,468, or 9%, for the year ending December 31, 2024 as compared to the same period in 2023.
+Added: The change is driven by an increase of $1,999 in personnel costs, including both the Company’s portion of employee benefits and other administrative and processing costs associated with employment, in the current year driven by increased headcount in development and administrative functions to support active and anticipated deployments for a growing number of customers.
+Added: Increases in general and administrative expenses were offset by a $550 decrease in stock compensation expense in the current period as all outstanding time vested and performance awards for employees and directors were fully expensed as of December 31, 2023.
Interest Expense
−Removed: See Note 8 Loans Payable to the Consolidated Financial Statements for a discussion of the Company’s debt and related interest expense obligations.
−Removed: Change in Fair Value of Contingent Consideration
+Added: See Note 7 Debt to the Consolidated Financial Statements for a discussion of the Company’s debt and related interest expense obligations.
+Added: Loss on change in fair value of contingent consideration
The Company has a contingent consideration arrangement related to the Merger to potentially pay additional cash amounts in future periods based on the lack of achievement of certain share price performance goals of our common stock.
−Removed: Such contingent consideration arrangements are recorded at fair value and are classified as liabilities on the acquisition date and are remeasured at each reporting period in accordance with ASC 805-30-35-1 using a Monte Carlo simulation model.
+Added: See Note 2 Section 13 Summary of Significant Accounting Policies - Contingent Consideration to the Consolidated Financial Statements for a discussion of the Company's obligations related to the contingent consideration arrangement.
+Added: The contingent consideration arrangement is recorded at fair value and is classified as a liability on the acquisition date and is remeasured at each reporting period in accordance with ASC 805-30-35-1 using a Monte Carlo simulation model.
The change in the period represents the mark-to-market adjustment as of the balance sheet date.
−Removed: Changes in Fair Value of Warrant Liability;
−Removed: Loss on Warrant Amendment
−Removed: During the year ended December 31, 2022, the Company recorded a gain of $7,902 as the result of assessing the fair value of warrant liabilities associated with the Company’s issuance of warrants in its debt and equity offerings completed in February 2022 to finance the Merger.
−Removed: These warrants were initially assessed at fair value through Black Scholes calculation, with changes in fair value recognized at each period end.See Note 11 Warrants to the Consolidated Financial Statements for a discussion of the Company's warrant activity.
−Removed: Loss on Debt Waiver
−Removed: During 2022, in connection with obtaining a waiver of certain restrictions in investment documents between an investor and the Company in order to consummate the financing contemplated by the Company's credit agreement with Slipstream, the Company paid consideration to such investor in the form of a purchaser warrant to purchase 466,667 shares of Company common stock (the “Purchaser Warrant”).
−Removed: The number of shares of Company common stock subject to the Purchaser Warrant was equal to the waiver fee ($175) divided by $0.375 per share.
−Removed: The exercise price of the Purchaser Warrant is $4.23 per share, and the Purchaser Warrant became exercisable on August 17, 2022.
−Removed: The Purchaser Warrant expires on February 17, 2028.
−Removed: On the date of issuance, the Company performed a Black-Scholes valuation of the Purchaser Warrant, resulting in a fair value of $2.5968 per warrant.
−Removed: In recording the warrant liability, the Company recorded an expense in the Consolidated Statement of Operations associated with the issuance of the Purchaser Warrant of $1,212.
−Removed: No such transactions occurred in the current year.
−Removed: Loss on Warrant Amendment
−Removed: Effective June 30, 2022, the Company amended the terms of certain of its outstanding warrants.
−Removed: The amendments to such warrants removed the holder’s option to determine the value of such warrants utilizing the volume weighted average price (“VWAP”) of the Company’s common stock on the trading day immediately preceding the date of a notice in a cashless exercise, and removed the condition to exercising such warrants that the Company’s shareholders approve the exercise thereof (which had already been obtained).
−Removed: The amendments to the warrants also extended the term of such warrants for an additional one year.
−Removed: As a result of the extension in term provided in exchange for the amendment, the Company reassessed the fair value of each of the affected warrants, resulting in the Company recording a loss on the fair value of these warrants of $345.
−Removed: Loss on Settlement of Obligations
−Removed: On February 17, 2022, the Company refinanced its debt facilities with Slipstream.
−Removed: The Company assessed the combination of the pre-existing senior secured term loan and secured convertible loan in accordance with ASC 470 Debt and determined the transaction should be accounted for as an extinguishment of debt, in part as the Consolidation Term Loan eliminated a substantive conversion feature.
−Removed: In aggregate the Company recorded a loss on extinguishment of $295, primarily associated with the write-off of pre-existing debt discounts.
+Added: Loss on extinguishment of debt
+Added: The Company recognized a $1,059 loss on extinguishment of debt equal to the remaining unamortized portion of debt discount associated with the Acquisition Term Loan and Consolidation Term Loan as of May 23, 2024, the date the Company entered into the Credit Agreement.
Supplemental Operating Results on a Non-GAAP Basis
19 unchanged sentences
Loss (Gain) on fair value of contingent consideration
−Removed: Stock-based compensation – Director grants
+Added: Loss on debt extinguishment
Other expense (income)
3 unchanged sentences
Quarters ended
−Removed: GAAP net income (loss)
+Added: GAAP net (loss) income
Interest expense:
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Income tax expense (benefit)
−Removed: Gain on fair value of warrant liability
−Removed: Loss (gain) on settlement of obligations
−Removed: Loss on debt waiver consent
−Removed: Loss on warrant amendment
−Removed: (Gain) loss on fair value of contingent consideration
−Removed: Disposal of Safe Space Solutions inventory
−Removed: Deal and transaction costs
+Added: Loss (Gain) on fair value of contingent consideration
Stock-based compensation – Director grants
+Added: Other expense (income)
Adjusted EBITDA
2 unchanged sentences
Operating Activities
−Removed: The cash flows provided by (used in) operating activities were $5,167 and $(708) for the years ended December 31, 2023 and 2022, respectively.
−Removed: The Company generated a net loss of $2,937, which included depreciation and amortization expense (inclusive of amortization of debt discount) of $4,664 and a loss on the change in fair value of contingent consideration of $1,419.
−Removed: The Company generated a $1,261 increase in cash provided by changes in operating assets and liabilities, primarily due to increases in accounts payable, and customer deposits, a decrease in prepaid expenses and other current assets, partially offset by an increase to accounts receivable.
+Added: The cash flows provided by operating activities were $3,381 and $5,167 for the years ended December 31, 2024 and 2023, respectively.
+Added: The Company generated a net loss of $3,508, which included depreciation and amortization expense (inclusive of amortization of debt discount) of $4,647, a loss on the extinguishment of debt of $1,059, and a loss on the change in fair value of contingent consideration of $1,608.
+Added: The Company had a $531 decrease in cash provided by operating activities due to changes in operating assets and liabilities, primarily due to decreases in accounts payable, and customer deposits, partially offset by a decrease in accounts receivable.
Investing Activities
Net cash used in investing activities during the year ended December 31, 2024 was $2,801 as compared to $4,027 for the same period in 2023.
−Removed: The use of cash in the prior year was driven by completion of the Merger.
−Removed: We currently do not have any material commitments for capital expenditures as of December 31, 2023;
−Removed: however, we anticipate a reduction in capital expenditures entering 2024 as we complete the modernization and internationalization of our automotive platform in an effort to capture incremental SaaS-based revenue contracts.
+Added: We currently do not have any commitments for capital expenditures as of December 31, 2024.
+Added: The reduction in capital expenditures in 2024 compared to prior period was anticipated as the Company has been reducing third-party development resources utilized for the modernization and internationalization of our automotive platform, which launched to user acceptance testing during the second quarter of 2024.
Financing Activities
−Removed: Net cash provided by financing activities during the year ended December 31, 2023 was $137 compared to net cash provided by financing activities of $20,933 for the same period in 2022.
−Removed: The change is the result of the Company’s completion of equity and debt financing in the first quarter of 2022 to facilitate the Merger, which provided net cash of $10,109 and $9,868, respectively.
−Removed: Net cash provided by financing activities during the year ended December 31, 2023, is primarily the result of a common stock offering completed in August 2023, generating cash of $5,454, net of offering expenses, offset by repayments made on the Consolidation Term Loan, Term Loan (2022), and Secured Promissory Note of $2,040, $2,000 and $1,254, respectively.
+Added: Net cash used in financing activities during the year ended December 31, 2024 was $2,453 compared to net cash provided by financing activities of $137 for the same period in 2023.
+Added: Net cash used in financing activities during the year ended December 31, 2024, is primarily the result of the repayment of related party term debt totaling $15,147, partially offset by net proceeds of $13,044 from borrowings and payments under the Company's revolving credit facility.
Off-Balance Sheet Arrangements
During the year ended December 31, 2024, we did not engage in any off-balance sheet arrangements set forth in Item 303(a) (4) of Regulation S-K.
+Added: Critical Accounting Policies and Estimates
+Added: Our management is responsible for our financial statements and has evaluated the accounting policies to be used in their preparation.
+Added: Our management believes these policies are reasonable and appropriate.
+Added: The Company’s significant accounting policies are described in Note 2 Summary of Significant Accounting Policies of the Company’s Consolidated Financial Statements included within Part II, ITEM 8 of this Report.
+Added: The following discussion identifies those accounting policies that we believe are critical in the preparation of our financial statements, the judgments and uncertainties affecting the application of those policies and the possibility that materially different amounts will be reported under different conditions or using different assumptions.
+Added: The preparation of financial statements in conformity with generally accepted accounting principles in the United States of America (“GAAP”) requires that management make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of commitments and contingencies at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.
+Added: Our actual results could differ from those estimates.
+Added: Revenue Recognition
+Added: We recognized revenue in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers (“ASC 606”).
+Added: Under ASC 606, we account for revenue using the following steps:
+Added: Identify the contract, or contracts, with a customer;
+Added: Identify the performance obligations in the contract;
+Added: Determine the transaction price;
+Added: Allocate the transaction price to the identified performance obligations;
+Added: Recognize revenue when, or as, we satisfy our performance obligations.
+Added: See Note 2 Summary of Significant Accounting Policies and Note 4 Revenue Recognition in our Consolidated Financial Statements, included in Part II, ITEM 8 of this Report, for a complete discussion of our revenue recognition policies.
+Added: Goodwill is evaluated for impairment annually as of September 30 and whenever events or circumstances make it more likely than not that impairment may have occurred.
+Added: We have no other indefinite-lived intangible assets.
+Added: We have one reporting unit, and therefore the entire goodwill is allocated to that reporting unit.
+Added: Using the quantitative approach, fair value of the reporting unit is estimated using both (1) a market approach, leveraging recent industry merger and acquisition activity as well as comparable public company information, and (2) a discounted cash flow analyses consisting of various assumptions, including expectations of future cash flows based on projections or forecasts derived from analysis of business prospects and economic or market trends that may occur.
+Added: We base our fair value estimates on assumptions we believe to be reasonable but that are unpredictable and inherently uncertain.
+Added: If the carrying amount exceeds the fair value, further analysis is performed to measure the impairment loss.
+Added: Using the qualitative approach, the Company reviews macroeconomic conditions, industry and market conditions and entity specific factors, including strategies and financial performance for potential indicators of impairment.
+Added: Our market capitalization could fluctuate from time to time.
+Added: Such fluctuation may be an indicator of possible impairment of goodwill if our market capitalization falls below its book value.
+Added: If this situation occurs, we perform the required detailed analysis to determine if there is impairment.
+Added: No impairment was recorded as a result of our annual assessment completed as of September 30, 2024.
+Added: The valuation of goodwill is subject to a high degree of judgment, uncertainty and complexity.
+Added: We believe the future estimates and assumptions used to test for impairment losses on goodwill are reasonable.
+Added: However, if actual results are not consistent with our estimates or assumptions, we may be exposed to an impairment charge that could be material.
+Added: Accounting for income taxes requires recognition of deferred tax liabilities and assets for the expected future tax consequences of events that have been included in the financial statements or tax returns.
+Added: Under this method, deferred tax assets and liabilities are determined based on the difference between the financial statement and tax bases of assets and liabilities.
+Added: These deferred taxes are measured by applying the provisions of tax laws in effect at the balance sheet date, including the impact of the Tax Cuts and Jobs Act enacted on December 22, 2017 (the “Tax Act”).
+Added: We recognize in income the effect of a change in tax rates on deferred tax assets and liabilities in the period that includes the enactment date.
+Added: As of December 31, 2024, a full valuation allowance is recorded against our deferred tax.
+Added: The valuation allowance is based, in part, on our estimate of future taxable income, the expected utilization of federal and state tax loss carryforwards, and credits and the expiration dates of such tax loss carryforwards.
+Added: Significant assumptions are used in developing the analysis of future taxable income for purposes of determining the valuation allowance for deferred tax assets which, in our opinion, are reasonable under the circumstances.
+Added: Impact of Recently Issued Accounting Pronouncements
+Added: Refer to Note 2 Summary of Significant Accounting Policies in our Consolidated Financial Statements included in Part II, ITEM 8 of this Report, for a full description of recent accounting pronouncements, including the expected dates of adoption and estimated effects on results of operations and financial condition, which is incorporated herein by reference.
ITEM 7A QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
4 unchanged sentences
Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.