UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
FORM
10-Q
(Mark
One)
☒
QUARTERLY
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the quarterly period ended September 30, 2021
or
☐
TRANSITION
REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the transition period from ___________ to ___________
Commission
File Number 000-54887
Bright
Mountain Media, Inc.
(Exact
Name of Registrant as Specified in its Charter)
Florida
27-2977890
State
or Other Jurisdiction of
Incorporation
or Organization
I.R.S.
Employer
Identification
No.
6400
Congress Avenue , Suite 2050 , Boca Raton , FL
33487
Address
of Principal Executive Offices
Zip
Code
561 - 998-2440
Registrant’s
Telephone Number, Including Area Code
Not
applicable
Former
Name, Former Address and Former Fiscal Year, if Changed Since Last Report
Securities
registered pursuant to Section 12(b) of the Act:
Title
of each class
Trading
Symbol(s)
Name
of each exchange on which registered
None
Indicate
by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days. Yes ☐ No ☒
Indicate
by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit such files). Yes ☐ No ☒
Indicate
by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company,
or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller
reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large
accelerated filer ☐
Accelerated
filer ☐
Non-accelerated
filer ☒
Smaller
reporting company ☒
Emerging
growth company ☒
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒
APPLICABLE
ONLY TO CORPORATE ISSUERS
Indicate
the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
As
of March 18, 2022 there were 151,274,124 shares of the issuer’s common stock issued and 150,448,949 shares outstanding.
TABLE
OF CONTENTS
Page
No.
PART I - FINANCIAL INFORMATION
ITEM
1.
FINANCIAL STATEMENTS.
4
ITEM
2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
32
ITEM
3.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
37
ITEM
4.
CONTROLS AND PROCEDURES.
37
PART II - OTHER INFORMATION
ITEM
1.
LEGAL PROCEEDINGS.
38
ITEM
1A.
RISK FACTORS.
38
ITEM
2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
38
ITEM
3.
DEFAULTS UPON SENIOR SECURITIES.
38
ITEM
4.
MINE SAFETY DISCLOSURES.
38
ITEM
5.
OTHER INFORMATION.
38
ITEM
6.
EXHIBITS.
39
2
CAUTIONARY
STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This
report includes forward-looking statements that relate to future events or our future financial performance and involve known and unknown
risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially
from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Words
such as, but not limited to, “believe,” “expect,” “anticipate,” “estimate,” “intend,”
“plan,” “targets,” “likely,” “aim,” “will,” “would,” “could,”
and similar expressions or phrases identify forward-looking statements. We have based these forward-looking statements largely on our
current expectations and future events and financial trends that we believe may affect our financial condition, results of operation,
business strategy and financial needs. Forward-looking statements include, but are not limited to, statements about risks associated
with:
●
our
ability to fully develop the Bright Mountain Media Ad Exchange Network and services platform;
●
the
continued appeal of internet advertising;
●
our
ability to manage and expand our relationships with publishers;
●
our
dependence on revenues from a limited number of customers;
●
the
impact of seasonal fluctuations on our revenues;
●
acquisitions
of new businesses and our ability to integrate those businesses into our operations;
●
online
security breaches;
●
failure
to effectively promote our brand and attract advertisers;
●
our
ability to protect our content;
●
our
ability to protect our intellectual property rights;
●
the
success of our technology development efforts;
●
additional
competition resulting from our business expansion strategy;
●
our
dependence on third party service providers;
●
our
ability to detect advertising fraud;
●
liability
related to content which appears on our websites;
●
regulatory
risks and compliance with privacy laws;
●
dependence
on executive officers and certain key employees and consultants;
●
our
ability to hire qualified personnel;
●
possible
problems with our network infrastructure;
●
ongoing
material weaknesses in our disclosure controls and internal control over financial reporting;
●
the
impact on available working capital resulting from the payment of cash dividends to our affiliates;
●
dilution
to existing shareholders upon the conversion of outstanding preferred stock and convertible notes and/or the exercise of outstanding
options and warrants, including warrants with cashless exercise rights;
●
the
illiquid nature of our common stock;
●
risks
associated with securities litigation; and
●
provisions
of our charter and Florida law which may have anti-takeover effects
Most
of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described
in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these
forward-looking statements and readers should carefully review this report, including the Part II, Item 2, our Annual Report on Form
10-K for the year ended December 31, 2020, as filed with the Securities and Exchange Commission on December 23, 2021 and our other filings
with the Securities and Exchange Commission in their entirety. Except for our ongoing obligations to disclose material information under
the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report
events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report,
and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and
our business.
OTHER
PERTINENT INFORMATION
Unless
specifically set forth to the contrary, when used in this report the terms “Bright Mountain”, the “Company,”
“we”, “us”, “our” and similar terms refer to Bright Mountain Media, Inc., a Florida corporation,
and its subsidiaries. In addition, when used in this report, “third quarter of 2021” refers to the three months ended September
30, 2021, “third quarter of 2020” refers to the three months ended September 30, 2020, “2020” refers to the year
ended December 31, 2020. The information which appears on our website at www.brightmountainmedia.com
is not part of this report .
3
PART
1 – FINANCIAL INFORMATION
ITEM
1. FINANCIAL STATEMENTS
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED BALANCE SHEETS
September 30,
2021
December 31,
2020
(unaudited)
ASSETS
Current Assets
Cash and cash equivalents
$ 278,137
$ 736,046
Accounts receivable, net
3,836,453
6,430,253
Note receivable, net
14,693
13,910
Prepaid expenses and other current assets
582,124
940,214
Total Current Assets
4,711,407
8,120,422
Property and equipment, net
70,020
113,250
Website acquisition assets, net
4,400
5,600
Intangible assets, net
6,466,118
7,653,717
Goodwill
19,645,468
19,645,468
Prepaid services/consulting agreements - long term
379,767
664,593
Right of use asset
-
72,598
Other assets
261,019
253,650
Total Assets
$ 31,538,199
$ 36,529,299
LIABILITIES AND SHAREHOLDERS’ (DEFICIT) EQUITY
Current Liabilities
Accounts payable
$ 8,759,806
$ 9,595,006
Accrued expenses
3,509,754
3,546,896
Accrued interest to related party
981,312
65,437
Premium finance loan payable
-
339,890
Deferred revenues
809,103
346,529
Long term debt, current portion
1,522,140
2,091,735
Long term debt, current portion – related party
4,329,200
-
Operating lease liability, current portion
-
72,727
Other current liabilities
65,120
-
Total Current Liabilities
19,976,435
16,058,220
Long term debt to related parties, net
14,004,232
39,728
Long term debt
-
16,916,705
Total Liabilities
33,980,667
33,014,653
Commitments and Contingencies
-
Shareholders’ (Deficit) Equity
Convertible preferred stock, par value $ 0.01 , 20,000,000 shares authorized
Series A-1, 2,000,000 shares authorized, 0 shares issued and outstanding at September 30, 2021 and 1,200,000 shares issued and outstanding at December 31, 2020
-
12,000
Series B-1, 6,000,000 shares authorized, 0 shares issued and outstanding at September 30, 2021 and December 31, 2020
-
-
Series E, 2,500,000 shares authorized, 125,000 shares issued and outstanding at September 30, 2021 and 2,500,000 shares issued and outstanding at December 31, 2020
1,250
25,000
Series F, 4,344,017
shares authorized, 0
and 4,344,017 shares issued and outstanding at September 30, 2021 and December 31, 2020, respectively
-
43,440
Preferred stock value
Common stock, par value $ 0.01 , 324,000,000 shares authorized, 142,134,133 and 118,162,150 issued and 141,308,958 and 117,336,975 outstanding at September 30, 2021 and December 31, 2020, respectively
1,421,342
1,181,622
Treasury stock, at cost; 825,175 shares at September 30, 2021 and December 31, 2020
( 219,837 )
( 219,837 )
Additional paid-in capital
99,606,961
96,427,166
Accumulated deficit
( 103,231,212 )
( 93,932,080 )
Accumulated other comprehensive loss
( 20,972 )
( 22,665 )
Total shareholders’ (deficit) equity
( 2,442,468 )
3,514,646
Total Liabilities and Shareholders’ (Deficit) Equity
$ 31,538,199
$ 36,529,299
See
accompanying notes to unaudited condensed consolidated financial statements
4
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(unaudited)
For the Three Months Ended
For the Nine Months Ended
September 30, 2021
September 30, 2020
September 30, 2021
September 30, 2020
Revenues
Advertising
$ 3,805,355
$ 4,894,486
$ 8,638,490
$ 9,438,612
Cost of revenue
Advertising
1,697,125
2,085,060
4,540,076
5,005,646
Gross profit
2,108,230
2,809,426
4,098,414
4,432,966
Selling, general and administrative expenses
4,646,299
6,153,561
13,670,567
15,313,699
Loss from operations
( 2,538,069 )
( 3,344,135 )
( 9,572,153 )
( 10,880,733 )
Other income (expense)
Impairment expense
-
( 58,766,016 )
-
( 58,766,016 )
Gain on forgiveness of PPP loan
464,800
-
2,171,535
-
Other income (expense)
( 54,748 )
( 251,779 )
( 15,275 )
( 16,859 )
Interest income (expense)
( 605 )
( 16,644 )
( 336,811 )
( 323,047 )
Interest expense - related party
( 760,176 )
( 2,045 )
( 1,334,680 )
( 6,091 )
Total other income (expense)
( 350,729 )
( 59,036,484 )
484,769
( 59,112,013 )
Net loss before tax
( 2,888,798 )
( 62,380,619 )
( 9,087,384 )
( 69,992,746 )
Income tax benefit
-
111,895
-
567,514
Net loss
( 2,888,798 )
( 62,268,724 )
( 9,087,384 )
( 69,425,232 )
Dividends
Deemed dividend
( 211,748 )
-
( 211,748 )
-
Preferred stock dividends
( 61,706 )
( 180,122 )
( 240,642 )
( 447,369 )
Net loss attributable to common shareholders
$ ( 3,162,252 )
$ ( 62,448,846 )
$ ( 9,539,774 )
$ ( 69,872,601 )
Other comprehensive loss
$ 92,641
$ -
$ ( 20,972 )
$ -
Comprehensive loss
$ ( 3,069,611 )
$ ( 62,448,846 )
$ ( 9,560,746 )
$ ( 69,872,601 )
Basic and diluted net loss per share
$ ( 0.02 )
$ ( 0.56 )
$ ( 0.08 )
$ ( 0.65 )
Weighted average shares outstanding - basic and diluted
125,744,703
110,995,809
121,718,466
108,099,730
See
accompanying notes to unaudited condensed consolidated financial statements
5
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS’ (DEFICIT) EQUITY
For
the Nine Months Ended September 30, 2021 and 2020
(Unaudited)
!
Preferred Stock
Common Stock
Treasury Stock
Additional Paid-in
Accumulated
Accumulated Other Comprehensive
Total Stockholders’
Shares
Amount
Shares
Amount
Shares
Amount
Capital
Deficit
Loss
Equity
Balance, December 31, 2020
8,044,017
$ 80,440
118,162,150
$ 1,181,622
( 825,175 )
$ ( 219,837 )
$ 96,427,166
$ ( 93,932,080 )
$ ( 22,665 )
$ 3,514,646
Net loss
—
—
—
—
—
—
—
( 1,709,275 )
—
( 1,709,275 )
Series A-1, E and F preferred stock dividend
—
—
—
—
—
—
( 88,978 )
—
—
( 88,978 )
Stock option vesting expense
—
—
—
—
—
—
68,294
—
—
68,294
Issuance of common stock:
—
—
—
—
—
—
—
—
—
—
Options exercise
—
—
100,000
1,000
—
—
12,900
—
—
13,900
Warrants exercise
25,000
250
9,750
10,000
Adjustment from foreign currency translation, net
—
—
—
—
—
—
—
—
( 8,624 )
( 8,624 )
To Oceanside personnel as part of acquisition agreement
—
—
379,266
3,793
—
—
603,033
—
—
606,826
Balance, March 31, 2021 (unaudited)
8,044,017
$ 80,440
118,666,416
$ 1,186,665
( 825,175 )
$ ( 219,837 )
$ 97,032,165
$ ( 95,641,355 )
$ ( 31,289 )
$ 2,406,789
Net loss
( 4,489,311 )
( 4,489,311 )
Series A-1, E and F preferred stock dividend
-
-
-
-
-
-
( 89,958 )
-
-
( 89,958 )
Stock option vesting expense
-
-
-
-
-
-
73,214
-
-
73,214
Issuance of common stock:
-
-
-
-
-
-
-
-
-
To Centre Lane Partners as part of debt financing
-
-
3,150,000
31,500
-
-
2,465,556
-
-
2,497,056
Adjustment for currency translation
-
-
-
-
-
-
-
-
( 82,324 )
( 82,324 )
Balance, June 30, 2021 (unaudited)
8,044,017
$ 80,440
121,816,416
$ 1,218,165
( 825,175 )
$ ( 219,837 )
$ 99,480,977
$ ( 100,130,666 )
$ ( 113,613 )
$ 315,466
Net loss
( 2,888,798 )
( 2,888,798 )
Series A-1, E and F preferred stock dividend
—
—
—
—
—
—
( 61,706 )
—
—
( 61,706 )
Stock option vesting expense
—
—
—
—
—
—
38,183
—
—
38,183
Issuance of common stock:
—
—
—
—
—
—
—
—
—
—
To Centre Lane Partners as part of debt financing
—
—
2,000,000
20,000
—
—
41,746
—
—
61,746
Deemed dividend
—
—
10,398,700
103,987
—
—
107,761
( 211,748 )
—
-
Conversion of Preferred to Common shares
( 7,919,017 )
( 79,190 )
7,919,017
79,190
—
—
—
—
—
-
Adjustment for currency translation
—
—
—
—
—
—
—
—
92,641
92,641
Balance, September 30, 2021 (unaudited)
125,000
$ 1,250
142,134,133
$ 1,421,342
( 825,175 )
$ ( 219,837 )
$ 99,606,961
$ ( 103,231,212 )
$ ( 20,972 )
$ ( 2,442,468 )
6
Preferred Stock
Common Stock
Treasury Stock
Additional Paid-in
Accumulated
Accumulated Other Comprehensive
Total Stockholders’
Shares
Amount
Shares
Amount
Shares
Amount
Capital
Deficit
Loss
Equity
Balance, December 31, 2019
8,044,017
$ 80,440
100,782,956
$ 1,007,830
—
$ —
$ 84,265,623
$ ( 21,217,658 )
$ —
$ 64,136,235
Net loss
—
—
—
—
—
—
—
( 3,030,781 )
—
( 3,030,781 )
Series A-1, E and F preferred stock dividend
—
—
—
—
—
—
( 89,137 )
—
—
( 89,137 )
Stock option vesting expense
—
—
—
—
—
—
36,595
—
—
36,595
Issuance of common stock:
—
—
—
—
—
—
—
—
—
—
Services rendered
—
—
1,370,000
13,100
—
—
2,111,021
—
—
2,124,121
Units consisting of one share of common stock and one warrant issued for cash
—
—
5,117,500
51,175
—
—
2,123,762
—
—
2,174,937
Balance, March 31, 2020 (unaudited)
8,044,017
$ 80,440
107,270,456
$ 1,072,105
—
$ —
$ 88,447,864
$ ( 24,248,439 )
$ —
$ 65,351,970
Net loss
—
—
—
—
—
—
—
( 4,125,727 )
—
( 4,125,727 )
Series A-1, E and F preferred stock dividend
—
—
—
—
—
—
( 89,958 )
—
—
( 89,958 )
Stock option vesting expense
—
—
—
—
—
—
41,499
—
—
41,499
Issuance of common stock:
—
—
—
—
—
—
—
—
—
—
Acquisition of Wild Sky
—
—
2,500,000
25,000
—
—
3,700,000
—
—
3,725,000
Units consisting of one share of common stock and one warrant issued for cash, net of costs
—
—
1,025,000
10,250
—
—
425,375
—
—
435,625
Services rendered
—
—
—
600
—
—
113,400
—
—
114,000
Balance, June 30, 2020 (unaudited)
8,044,017
$ 80,440
110,795,456
$ 1,107,955
—
$ —
$ 92,638,181
$ ( 28,374,166 )
$ —
$ 65,452,411
Net loss
—
—
—
—
—
—
—
( 62,268,724 )
—
( 62,268,724 )
Series A-1, E and F preferred stock dividend
—
—
—
—
—
—
( 97,397 )
—
—
( 97,397 )
Stock option vesting expense
—
—
—
—
—
—
57,461
—
—
57,461
Exercise of stock options
—
—
50,000
500
—
—
6,450
—
—
6,950
Acquisition of Treasury shares
—
—
—
—
( 825,175 )
( 219,837 )
—
—
—
( 219,837 )
Issuance of common stock:
—
—
—
—
—
—
—
—
—
—
Units consisting of one share of common stock and one warrant issued for cash
—
—
4,256,200
42,562
—
—
1,366,571
—
—
1,409,133
Balance, September 30, 2020 (unaudited)
8,044,017
$ 80,440
115,101,656
$ 1,151,017
( 825,175 )
$ ( 219,837 )
$ 93,971,266
$ ( 90,642,890 )
$ -
$ 4,339,996
See
accompanying notes to unaudited condensed consolidated financial statements
7
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
2021
2020
For the Nine Months Ended
September 30,
2021
2020
Cash flows from operating activities:
Net loss
$ ( 9,087,384 )
$ ( 69,425,232 )
Adjustments to reconcile net loss to net cash used in operations:
Depreciation
46,059
29,616
Amortization of debt discount
383,805
10,510
Amortization
1,188,799
3,288,361
Impairment of intangibles
-
16,486,929
Impairment of goodwill
-
42,279,087
Stock option compensation expense
179,690
129,105
Warrant expense for services rendered
10,000
-
Stock issued for services
-
92,218
Stock compensation for Oceanside shares
606,826
-
Non-cash acquisition fee
-
275,000
Change in deferred taxes
-
( 567,514 )
Non-cash compensation for services
-
( 90,000 )
Write off doubtful accounts
( 292,956 )
-
Gain on forgiveness of PPP loan
( 2,171,535 )
-
Provision for bad debt
81,702
287,068
Changes in operating assets and liabilities:
Accounts receivable
2,806,747
1,193,666
Prepaid expenses and other current assets
642,915
307,099
Prepaid services/consulting agreements
-
293,182
Other assets
( 7,367 )
263,836
Right of use asset and lease liability
( 129 )
( 11,935 )
Accounts payable
( 838,213 )
( 1,739,822 )
Accrued expenses
669,623
1,893,077
Accrued interest – related party
950,875
22,735
Deferred revenues
462,574
25,528
Net cash used in operating activities
( 4,367,969 )
( 4,957,486 )
Cash flows from investing activities:
Purchase of property and equipment
( 2,829 )
( 4,055 )
Cash acquired from acquisition of Wild Sky
-
1,357,669
Net cash (used in) provided by investing activities
( 2,829 )
1,353,614
Cash flows from financing activities:
Proceeds from issuance of common stock, net
-
3,586,148
Proceeds from repayment of notes receivable
-
44,583
Payments of premium finance loan payable
( 339,890 )
( 163,173 )
Dividend payments
2,522
( 235,129 )
Principal payments received (funded) for notes receivable
( 783 )
28,597
Proceeds from stock option exercises
13,900
-
Proceeds from PPP loan
1,137,140
464,800
Proceeds from debt financing
3,100,000
-
Net cash provided by financing activities
3,912,889
3,697,229
Net (decrease) increase in cash and cash equivalents
( 457,909 )
93,357
Cash and cash equivalents at the beginning of period
736,046
957,013
Cash and cash equivalents at end of period
$ 278,137
$ 1,050,370
See
accompanying notes to unaudited condensed consolidated financial statements
8
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF CASH FLOWS
September
30, 2021
(Unaudited)
For the Nine Months Ended September 30,
2021
2020
Supplemental disclosure of cash flow information
Cash paid for
Interest
$ -
$ 6,091
Non-cash investing and financing activities
Deemed dividend
$ 211,748
$ -
Conversion of Preferred shares to Common shares
$ 79,190
$ -
Issuance of debt in accordance with legal settlement
$ -
$ 219,837
Issuance of common stock to Centre Lane for debt issuance
$ 2,558,802
$ -
Non-cash acquisition of Wild Sky assets
$ -
$ 5,469,625
Non-cash acquisition of Wild Sky liabilities
$ -
$ 3,388,579
Non-cash acquisition of intangible assets of Wild Sky
$ -
$ 8,335,300
Non-cash acquisition of goodwill of Wild Sky
$ -
$ 9,725,559
Common stock issued for acquisition of Wild Sky
$ -
$ 3,725,000
Long term debt from acquisition of Wild Sky
$ -
$ 16,416,905
See
accompanying notes to unaudited condensed consolidated financial statements
9
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES .
Organization
and Nature of Operations
Bright
Mountain Media, Inc. (the “Company” or “Bright Mountain” or “We”) is a Florida corporation formed
on May 20, 2010. Its wholly owned subsidiary, Bright Mountain LLC, was formed as a Florida limited liability company in May 2011. Its
wholly owned subsidiary, Bright Mountain, LLC (“BMLLC”) F/K/A Daily Engage Media Group, LLC (“Daily Engage”)
was formed as a New Jersey limited liability company in February 2015. In August 2019, Bright Mountain Israel Acquisition, an Israeli
company was formed and acquired the wholly owned subsidiary Slutzky & Winshman Ltd. (“S&W”) which then changed its
name to Oceanside Media LLC (“Oceanside”), see Note 4. Further, on November 18, 2019, Bright Mountain, through its wholly
owned subsidiary BMTM2, Inc., a Florida corporation, acquired News Distribution Network, Inc. (“NDN”), a Delaware company,
which then changed its name to MediaHouse, Inc. (“MediaHouse”). On June 1, 2020, Bright Mountain acquired the wholly owned
subsidiary CL Media Holdings, LLC D/B/A “Wild Sky Media” (“Wild Sky”). When used herein, the terms “BMTM,
the “Company,” “we,” “us,” “our” or “Bright Mountain” refers to Bright Mountain
Media, Inc. and its subsidiaries.
The
Company is engaged in operating a proprietary, end-to-end digital media and advertising services platform designed to connect brand advertisers
with demographically-targeted consumers – both large audiences and more granular segments – across digital, social and connected
television (CTV) publishing formats. We define “end-to-end” as our process for taking ad buying from beginning to end, delivering
a complete functional solution, usually without requiring any involvement from a third party.
Through
acquisitions and organic software development initiatives, we have consolidated and plan to further condense key elements of the prevailing
digital advertising supply chain through the elimination of industry “middlemen” and/or costly redundancy of services via
our ad exchange network. Our aim is to enable and support a streamlined, end-to-end advertising model that addresses both demand (ad
buy side) and supply (media sell side) for both direct sales teams and programmatic sales and publishing of digital advertisements that
reach specific target audiences based on what, where, when and how that specific target audience elects to access certain web and/or
streaming video content. Programmatic advertising relies on computer programs to use data and proprietary algorithms to select which
ads to buy and for what price, while direct sales involve traditional interpersonal contact between ad buyers and advertising sales representative(s).
By
selling advertisements on our current portfolio of 20 owned and operated websites and 13 CTV apps, coupled with acquisition or development
of other niche web properties in the future, we are building depth in specific demographic verticals that allow us to package audiences
into targeted consumer categories valued by advertisers.
Oceanside
provides digital performance-based marketing services to customers which include primarily advertisers and advertising agencies that
promote or sell products and/or services to consumers through digital media.
MediaHouse
partners with content producers and online news market websites to distribute video and banner advertisements throughout the United States
of America (“U.S.”).
Wild
Sky owns and operates a collection of websites that offer significant global reach through its content and niche audiences and has become
a wholly owned subsidiary of the Company. Wild Sky is the home to parenting and lifestyle brands.
NOTE
2 - GOING CONCERN .
These
condensed consolidated financial statements have been prepared on a going concern basis which contemplates the realization of assets
and the settlement of liabilities and commitments in the normal course of business. The Company’s management has evaluated whether
there is substantial doubt about the Company’s ability to continue as a going concern and has determined that substantial doubt
existed as of the date of the end of the period covered by this report. This determination was based on the following factors: (i) The
Company has sustained a net loss of $ 9,087,384 ; (ii) used cash from operating activities of $ 4,367,969 for the nine months ended September
30, 2021; (iii) has an accumulated deficit of $ 103,231,212 at September 30, 2021; (iv) the Company’s available cash as of the date
of this filing will not be sufficient to fund its anticipated level of operations for the next 12 months; (v) the Company will require
additional financing for the fiscal year ending December 31, 2021 to continue at its expected level of operations; and (vi) if the Company
fails to obtain the needed capital, it will be forced to delay, scale back, or eliminate some or all of its development activities or
perhaps cease operations. In the opinion of management, these factors, among others, raise substantial doubt about the ability of the
Company to continue as a going concern as of the date of the end of the period covered by this report and for one year from the issuance
of these consolidated financial statements.
The
Company’s continuation as a going concern is dependent upon its ability to generate revenues, control its expenses and its ability
to continue obtaining investment capital and loans from related parties and outside investors to sustain its current level of operations.
Management continues raising capital through private placements and is exploring additional avenues for future fund-raising through both
public and private sources. The Company is not currently involved in any binding agreements to raise private equity capital. The accompanying
condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded
asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a
going concern.
10
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES .
Principles
of Consolidation and Basis of Presentation
The
condensed consolidated financial statements include the accounts of the Company and all of its wholly owned subsidiaries. All
intercompany accounts and transactions have been eliminated in the condensed consolidated financial statements. The accompanying unaudited
financial statements for the three and nine months ended September 30, 2021 and 2020 have been prepared in accordance with U.S. generally
accepted accounting principles (“GAAP”) applicable to interim financial information and the requirements of Form 10-Q and
Article 8 of Regulation S-X of the Securities Act of 1933. Accordingly, they do not include all of the information and disclosures required
by accounting principles generally accepted in the United States for complete consolidated financial statements. In the opinion of management,
such condensed consolidated financial statements include all adjustments (consisting of normal recurring accruals) necessary for the
fair presentation of the condensed consolidated financial position and the condensed consolidated results of operations. The condensed
consolidated results of operations for periods presented are not necessarily indicative of the results to be expected for the full year
or any future periods. The condensed consolidated balance sheet information as of December 31, 2020 was derived from the audited consolidated
financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2020, as filed with the
SEC on December 23, 2021. The interim condensed consolidated financial statements should be read in conjunction with that report.
Revenue
Recognition
The
Company recognizes revenue in accordance with FASB ASC Topic 606, Revenue from Contracts with Customers (“ASC 606”).
The Company recognizes revenues at a point-in-time when control of services is transferred to the customer. Cash received by the Company
prior to when control of services is transferred to the customer is recorded as deferred revenue.
To
determine revenue recognition for arrangements that the Company determines are within the scope of ASC 606, the Company performs the
following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii)
determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize
revenue when (or as) the Company satisfies a performance obligation. The Company only applies the five-step model to contracts when it
is probable that Company will collect the consideration it is entitled to in exchange for the advertising services it transfers to the
customer. At contract inception, once the contract is determined to be within the scope of ASC 606, the Company assesses the advertising
services promised within each contract and determines those that are performance obligations and assesses whether each promised advertising
service is distinct. The Company then recognizes as revenue the amount of the transaction price that is allocated to the respective performance
obligation based on relative fair values, when (or as) the performance obligation is satisfied.
The
Company recognizes revenue from its own advertising platform, ad network partners and websites (“Ad Network”) through its
publishing advertiser impressions and pay-for-click services, the Company’s owned and operated sites, our ad network, or
platforms. Invalid traffic on the Ad Network may impact the amount collected and adjusted by our Ad Network.
The
Company has one revenue stream generated directly from publishing advertisements, whether on the Company’s owned and operated sites,
our ad network, or platforms. The revenue is earned when the website visitors view or click the published website advertisements. Specific
revenue recognition criteria for the advertising revenue stream is as follows:
●
Advertising
revenues are generated by website visitors viewing or “clicking” on website advertisements utilizing direct-sold campaigns
or several ad network partners.
●
Revenues
are recognized net of adjustments based on the traffic generated and is billed monthly. The Company subsequently settles these transactions
with publishers at which time adjustments for invalid traffic may impact the amount collected.
There
are no significant initial costs incurred to obtain contracts with customers, and no contract assets or contract liabilities recorded
in our condensed consolidated financial statements.
11
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).
Leases
The
Company records leases in accordance with FASB ASC Topic 842, Leases .
The
Company determines if an arrangement is a lease at inception. Operating lease right-of-use assets and operating lease liabilities are
recognized based on the present value of the future minimum lease payments over the remaining lease terms as of January 1, 2019. Since
the Company’s lease agreements does not provide an implicit rate, the Company estimated an incremental borrowing rate based on
the information available on January 1, 2019 in determining the present value of lease payments. Operating lease expense is recognized
on a straight-line basis over the lease term, subject to any changes in the lease or expectations regarding the terms. Variable lease
costs such as operating costs and property taxes are expensed as incurred.
Use
of Estimates
The
preparation of financial statements in conformity with GAAP requires management to make certain estimates, judgments, and assumptions.
We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at
the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported
amounts of assets and liabilities as of the date of our condensed consolidated financial statements as well as reported amounts of revenue
and expenses during the periods presented. Our condensed consolidated financial statements would be affected to the extent there are
material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction
is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s
judgment in selecting any available alternative would not produce a materially different result.
Significant
estimates included in the accompanying condensed consolidated financial statements include revenue recognition, the fair value of acquired
assets for purchase price allocation in business combinations, valuation of goodwill and intangible assets, estimates of amortization
period for intangible assets, estimates of depreciation period for fixed assets, the valuation of equity-based transactions, and the
valuation allowance on deferred tax assets.
Cash
and Cash Equivalents
The
Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
Cash and cash equivalents are all maintained in bank accounts in the U.S. and other foreign countries in which the Company operates.
Cash maintained in bank accounts outside of the U.S. is not significant.
Credit
Risk
The
Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company
has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand and Israel, which
are not insured. During the periods ended September 30, 2021, September 30, 2020, and the year ended December 31, 2020, we have not incurred
material losses on these uninsured accounts. The Company minimizes the concentration of credit risk associated with its cash by maintaining
its cash with high quality federally insured financial institutions. The Company performs ongoing evaluations of its trade accounts receivable
customers and generally does not require collateral.
Fair
Value of Financial Instruments and Fair Value Measurements
FASB
ASC Topic 820, Fair Value Measurement and Disclosures (“ASC 820”) defines fair value as the price that would be received
to sell an asset or paid to transfer a liability (an exit price) in an orderly transaction between market participants on the measurement
date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize
the use of unobservable inputs when measuring fair value. A financial instrument’s level within the fair value hierarchy is based
on the lowest level of input significant to the fair value measurement.
12
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).
The
Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash,
accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to
their short maturities. We adopted accounting guidance for fair values measurements and disclosures (ASC 820). The guidance utilizes
a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following
is a brief description of those three levels:
Level
1:
Observable
inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level
2:
Inputs
other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities
in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active; and
Level
3:
Unobservable
inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect
those that a market participant would use.
Financial
instruments recognized in the condensed consolidated balance sheets consist of cash, accounts receivable, prepaid expenses and other
current assets, note receivable, accounts payable, accrued expenses and premium finance loan payable. The Company believes that the carrying
value of its current financial instruments approximates their fair values due to the short-term nature of these instruments. The carrying
value of long-term debt to related parties and long-term debt to others approximates the current borrowing rate for similar debt instruments.
The
following are the major categories of liabilities measured at fair value on a recurring basis for the nine months ended September 30,
2021, using significant unobservable inputs (Level 3):
Fair
Value measurement using Level 3
SCHEDULE OF FAIR VALUE OF LIABILITIES ON RECURRING BASIS
Balance at December 31, 2020
$ 16,916,705
Reclassification (1)
( 464,800 )
Balance at March 31, 2021
$ 16,451,905
Extinguishment (2)
( 16,451,905 )
Acquisition debt, Wild Sky, related party
17,376,834
Addition: Related party debt (3)
2,285,000
Addition: Related party debt (4)
80,000
Less: debt discount, related party
( 3,163,451 )
Balance at June 30, 2021
$ 16,578,383
Addition: Related party debt (5)
2,400,000
Decrease: Related party debt discount and amortization (6)
( 644,951 )
Less: current portion of long-term debt, related party
( 4,329,200 )
Balance of long-term debt to related parties at September 30, 2021
$ 14,004,232
(1)
Related
to reclassification of Bright Mountain PPP loan
(2)
Centre
Lane determined to be related party (see note 14) and applying ASC 470 guidance
(3)
Centre
Lane debt financing on May 26, 2021
(4)
Note
payable to the Company’s Chairman of the Board
(5)
Incremental
related party debt - increased financing and exit fee during Q3 2021
(6)
Debt
discount and amortization, net during Q3 2021
13
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).
Off-balance
sheet arrangements
Notes
Payable and related potential liabilities are excluded from the balance sheet when there are significant uncertainties associated with
the likelihood that the liabilities will be paid in full or until such time that the amount of the liability can be reasonably determined
or estimated. There are no off-balance sheet arrangements as of September 30, 2021.
Accounts
Receivable
Accounts
receivable represent receivables from customers in the ordinary course of business. These are recorded at invoice amount on the date
revenue is recognized. Receivables are recorded net of the allowance for doubtful accounts in the accompanying condensed consolidated
balance sheets. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers
to repay their obligation. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment
of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable
based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions
decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense.
The Company is also subject to adjustments from traffic settlements that are deducted from open invoices.
The
policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 30 or net
60 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible
receivables is made. As of September 30, 2021 and December 31, 2020, the Company has recorded an allowance for doubtful accounts of $ 505,324
and $ 774,826 , respectively. The accounts receivable balance at January 1, 2020 amounted to $ 3,967,899 .
Property
and Equipment
Property
and equipment are recorded at cost, less accumulated depreciation. Depreciation is computed using the straight-line method based on the
estimated useful lives of the related assets. Leasehold improvements are amortized over the lesser of the lease term or the useful life
of the improvements.
Website
Development Costs
The
Company accounts for its website development costs in accordance with FASB ASC Topic 350-50, Website Development Costs .
These costs, if any, are included in intangible assets in the accompanying condensed consolidated financial statements. Upgrades or enhancements
that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the
capitalized website development costs over an estimated life of five years.
As
of September 30, 2021, all website development costs have been expensed.
14
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).
Amortization
and Impairment of Long-Lived Assets
The
Company evaluates long-lived assets, including amortizable intangible assets, for impairment whenever events or changes in circumstances
indicate that the carrying amount of an asset may not be recoverable. Upon such an occurrence, recoverability of assets to be held and
used is measured by comparing the carrying amount of an asset to forecasted undiscounted future net cash flows expected to be generated
by the asset. If the carrying amount of the asset exceeds its estimated future cash flows, an impairment charge is recognized for the
amount by which the carrying amount of the asset exceeds the fair value of the asset. For long-lived assets held for sale, assets are
written down to fair value, less cost to sell. Fair value is determined based on discounted cash flows, appraised values or management’s
estimates, depending upon the nature of the assets.
Stock-Based
Compensation
The
Company accounts for share-based compensation related to instruments issued to employees and non-employees under GAAP, which requires
the measurement and recognition compensation costs for all equity-based payment awards based on estimated fair values. The value of the
portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using
the straight-line attribution method. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing
model. Share-based compensation expense is included in selling, general and administrative expenses on the accompanying condensed consolidated
statement of operations. We have elected to account for forfeitures as they occur.
Advertising,
Marketing and Promotion Costs
Advertising,
marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying
statement of operations. For the three months ended September 30, 2021 and 2020, advertising, marketing and promotion expense was $ 16,041
and $ 12,527 , respectively. For the nine months ended September 30, 2021 and 2020, advertising, marketing and promotion expense was $ 44,743
and $ 36,377 , respectively.
Foreign
currency translation
Assets
and liabilities of the Company’s Israeli subsidiary are translated from Israeli shekels to United States dollars at exchange rates
in effect at the balance sheet date. Income and expenses are translated at the exchange rates for the weighted average rates for the
period. The translation adjustments for the reporting period will be included in our statements of comprehensive income. Based on the
foreign subsidiaries’ activities the impact of the currency exchange is immaterial for the nine months ended September 30, 2021
and 2020.
Income
Taxes
The
Company follows the provisions of FASB ASC Topic 740-10, Income Taxes – Overall (“ASC 740-10”). When
tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities,
while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately
sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in
the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained
upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated
with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax
benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the
benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for
unrecognized tax benefits in the accompanying condensed consolidated balance sheets along with any associated interest and penalties
that would be payable to the taxing authorities upon examination. Interest and penalties associated with unrecognized tax expenses are
recognized as tax expenses in the Statement of Operations.
As
of September 30, 2021, tax years 2017 through 2020 remain open for Internal Revenue Service (“IRS”) audit. The Company has
not received any notice of audit or notifications from the IRS for any of the open tax years.
15
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).
Concentrations
The
Company generates revenues from through Ad Exchange Networks and through our Owned and Operated Ad Exchange Network. There was one customer
who accounted for approximately 11 %
of the revenues for the three months ended September 30, 2021. There was one customer who accounted for approximately 10 %
of revenues for the nine months ended September 30, 2021. No other customer was over 10 %
of revenues for the nine months ended September 30, 2021. There were no customers who accounted for accounts receivable in excess
of 10 %
at September 30, 2021. There was one vendor who accounted for approximately 9 %
of the accounts payable due at September 30, 2021.
There
was one large customer who accounted for approximately 19 %
of the revenues for the three months ended September 30, 2020. There was another large customer who accounted for approximately
14 %
of revenues for the nine months ended September 30, 2020. These two large customers who accounted for accounts receivable
of approximately 17 %
and 12 %, respectively, at September 30, 2020. There was one vendor who accounted for approximately 14 %
of the accounts payable due at September 30, 2020.
Credit
Risk
The
Company maintains certain of its cash balances in various U.S. banks, which at times, may exceed federally insured limits. The Company
has not incurred any losses on these accounts. In addition, the Company maintains various bank accounts in Thailand, which are not insured.
During the three and nine months ended September 30, 2021 and 2020, we have not incurred material losses on these uninsured accounts.
The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured
financial institutions. The Company performs ongoing evaluations of its trade accounts receivable customers and generally does not require
collateral.
Concentration
of Funding
Historically,
the Company had a large portion of the funding provided through the sale of shares of the Company’s common stock with related warrants;
however, during the three and nine months ended September 30, 2021 no funding through the sale of shares occurred.
Basic
and Diluted Net Earnings (Loss) Per Common Share
Earnings
(loss) per share is calculated and reported under the “two-class” method. The “two-class” method is an earnings
allocation method under which earnings per share is calculated for each class of common stock and participating security considering
both dividends declared or accumulated and participation rights in undistributed earnings as if all such earnings had been distributed
during the period. The Company has convertible preferred stock which have a right to participate in dividends; these are deemed to be
participating securities. During periods of loss, there is no allocation required under the two-class method since the participating
securities do not have a contractual obligation to fund the losses of the Company.
When
applicable, basic earnings (loss) per share is calculated by dividing net income, after deducting dividends on convertible preferred
stock and participating securities as well as undistributed earnings allocated to participating securities, by the average number of
common shares outstanding during the period. Diluted earnings (loss) per share is calculated in a similar manner after consideration
of the potential dilutive effect of common stock equivalents on the average number of common shares outstanding during the period. Common
stock equivalents include warrants and stock options. Common stock equivalents are calculated based upon the treasury stock method using
an average market price of common shares during the period. Dilution is not considered when a net loss is reported. Common stock equivalents
that have an antidilutive effect are excluded from the computation of diluted earnings per share.
Segment
Information
The
Company currently operates in one reporting segment. The services segment is focused on producing advertising revenue generated by users
“clicking” on website advertisements utilizing several ad network partners, and direct advertisers and subscription revenue
generated by the sale of access to career postings on one of our websites; however, the latter is insignificant.
16
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).
Recent
Accounting Pronouncements
In
June 2016, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13 (amended by ASU 2019-10), Financial
Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments, regarding the measurement of credit
losses for certain financial instruments, which replaces the incurred loss model with a current expected credit loss (“CECL”)
model. The CECL model is based on historical experience, adjusted for current conditions and reasonable and supportable forecasts. The
Company is required to adopt the new guidance on January 1, 2023. The Company is currently evaluating the impact this guidance will have
on the condensed consolidated financial statements.
In
January 2017, the FASB issued Accounting Standards Update (“ASU”) No. 2017-04 (amended by ASU 2019-10), Intangibles –
Goodwill and other (Topic 350): Simplifying the Test for Goodwill Impairment, which simplifies the test for goodwill impairment by removing
the second step of the test. There is a one-step qualitative test and does not amend the optional qualitative assessment of goodwill
impairment. The new standard is effective January 1, 2023 and is not expected to have a material impact on the Company’s condensed
consolidated financial statements.
In
August 2020, the FASB issued ASU 2020-06, Debt—Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and
Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40), which simplifies the accounting for certain financial instruments
with characteristics of liabilities and equity. The FASB reduced the number of accounting models for convertible debt and convertible
preferred stock instruments and made certain disclosure amendments to improve the information provided to users. The new standard is
effective January 1, 2024 (early adoption is permitted, but not earlier than January 1, 2021). The new standard is not expected to have
a material impact on the Company’s condensed consolidated financial statements.
In
March 2020, the FASB issued ASU No. 2020-04, Reference Rate Reform (Topic 848): Facilitation of the Effects of Reference Rate Reform
on Financial Reporting , which provides optional expedient and exceptions for applying generally accepted accounting principles to
contracts, hedging relationships, and other transactions affected by reference rate reform if certain criteria are met. In response to
the concerns about structural risks of interbank offered rates (“IBORs”) and, particularly, the risk of cessation of the
LIBOR, regulators in several jurisdictions around the world have undertaken reference rate reform initiatives to identify alternative
reference rates that are more observable or transaction based and less susceptible to manipulation. This accounting standards update
provides companies with optional guidance to ease the potential accounting burden associated with transitioning away from reference rates
that are expected to be discontinued. This new guidance may be adopted by the Company no later than December 1, 2022, with early adoption
permitted. The potential adoption of this guidance is not expected to have a material impact on the condensed consolidated financial
statements.
NOTE
4 – ACQUISITIONS
Wild
Sky Media
On
June 1, 2020, the Company entered into a membership interest purchase agreement (the “Purchase Agreement”) with Centre Lane
Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100 %
of the membership interests of CL Media Holdings, LLC (“Wild Sky”). The Company issued 2,500,000
shares of restricted common stock to Centre Lane
and Centre Lane issued a first lien senior secured credit facility of $ 16,451,905
(the “Credit Facility”) .
Per the credit facility with Center Lane, our loan
payments began December 1, 2021. There is no prepayment penalty associated with this credit facility. Certain future capital raises do
require partial or full prepayments of the credit facility.
17
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
4 – ACQUISITIONS (continued).
The
Purchase Agreement provides for a senior secured five-year loan in the initial principal amount of $ 16,451,905 .
Pursuant to the Credit Facility, the loan bears interest at six percent ( 6 %)
payment–in-kind interest (“PIK Interest”) which will be added to the outstanding principal balance. The Credit Facility
provides for no amortization for the first 18 months and 10% thereafter. Amortization is payable in equal quarterly installments
on the principal balance after adding the PIK Interest with a bullet payment due at maturity on June 1, 2025. The
loan under the Credit Facility may be prepaid in minimum amounts of $250,000. The loan balance can be prepaid with no penalty.
The loan is guaranteed by Bright Mountain and
certain of its domestic subsidiaries of which became party to a guarantee agreement dated as of the Effective Date and each domestic
subsidiary that, subsequent to the Effective Date, becomes a subsidiary. The Credit Facility contains negative covenants that,
subject to certain exceptions, limits the ability of Bright Mountain and its subsidiaries to, among other things, incur debt, engage
in new lines of business, incur liens, engage in mergers, consolidations, liquidations and dissolutions, dispose of assets of Bright
Mountain and its subsidiaries, make investments, loans, advances, guarantees and acquisitions. Any equity raised up to $ 15,000,000
in the first one-hundred eighty days from the
Credit Facility is excluded from the loan balance prepayment requirements.
Effective
upon the closing of the Purchase Agreement, the Company agreed to pay Spartan Capital Securities LLC (“Spartan Capital”),
a broker-dealer and member of FINRA, a finder’s fee in the form of Company common stock. The Company issued Spartan Capital 610,000
shares (valued at $ 908,900 )
in December 2020.
The
allocation of the purchase price to the assets acquired and liabilities assumed based on management’s estimate of fair values at
the date of acquisition as follows:
SCHEDULE OF PURCHASE PRICE ALLOCATION TO ASSETS ACQUIRED AND LIABILITIES ASSUMED
June 1, 2020
Tangible assets acquired
Cash & cash equivalents
$ 1,651,509
Accounts receivable, net
2,887,282
Prepaid expense
484,885
Fixed assets, net
124,575
Other assets
321,374
Intangible assets acquired:
Tradename – Trademarks
2,360,300
IP/Technology
1,412,000
Customer relationships
4,563,000
Less: Liabilities assumed
Accounts payable
( 922,153 )
Accrued expenses
( 524,188 )
Other current liabilities
( 235,503 )
Long term loan payable – PPP
( 1,706,735 )
Less: Deferred tax liability
( 247,577 )
Net assets acquired
10,168,769
Goodwill
9,973,136
Total purchase price
$ 20,141,905
The
table below summarizes the value of the total consideration given in the transaction:
SCHEDULE OF TOTAL CONSIDERATION TRANSACTION
Amount
Debt issued
$ 16,416,905
Shares issued
3,725,000
Total consideration
$ 20,141,905
18
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
5 – PREPAID COSTS AND EXPENSES .
At
September 30, 2021 and December 31, 2020, prepaid expenses and other current assets consisted of the following:
SCHEDULE OF PREPAID COSTS AND EXPENSES
September 30,
2021
December 31,
2020
Prepaid insurance
$ -
$ 386,206
Prepaid consulting service agreements – Spartan (1)
379,774
379,771
Prepaid expenses – other
202,350
174,237
Prepaid expenses and other current assets
$ 582,124
$ 940,214
(1)
Spartan
Capital is a broker-dealer that has assisted the Company with a range of services including capital raising activities, M&A advisory,
and consulting services. The Company has a five-year agreement with Spartan Capital for the provision of such services and any prepayments
made under the terms of this agreement starting October 2018 were capitalized and amortized over the remaining life of the agreement.
NOTE
6 – PROPERTY AND EQUIPMENT .
At
September 30, 2021 and December 31, 2020, property and equipment consisted of the following:
SCHEDULE
OF PROPERTY AND EQUIPMENT
Estimated
Useful Life (Years)
September 30,
2021
December 31,
2020
Furniture and fixtures
3 - 5
$ 40,901
$ 80,844
Leasehold improvements
3
-
1,388
Computer equipment
3
198,853
176,641
Total property and equipment
239,754
258,873
Less: accumulated depreciation
( 169,734 )
( 145,623 )
Total property and equipment, net
$ 70,020
$ 113,250
Depreciation
expense for the three months ended September 30, 2021 and 2020, was $ 11,525 and $ 19,437 , respectively.
Depreciation
expense for the nine months ended September 30, 2021 and 2020, was $ 46,059 and $ 29,616 , respectively.
NOTE
7 – WEBSITE ACQUISITION AND INTANGIBLE ASSETS .
At
September 30, 2021 and December 31, 2020, respectively, website acquisitions, net consisted of the following:
SCHEDULE
OF WEBSITE ACQUISITIONS, NET
September 30,
2021
December 31,
2020
Website acquisition assets
$ 1,124,846
$ 1,124,846
Less: accumulated amortization
( 919,650 )
( 918,850 )
Less: cumulative impairment loss
( 200,796 )
( 200,396 )
Website Acquisition Assets, net
$ 4,400
$ 5,600
At
September 30, 2021 and December 31, 2020, respectively, intangible assets, net consisted of the following:
SCHEDULE
OF INTANGIBLE ASSETS
Useful
Lives
September
30,
2021
December
31,
2020
Trade
name
5
years
$
3,749,600
$
3,749,600
Customer
relationships
5
years
16,184,000
16,184,000
IP/Technology
5
years
7,223,000
7,223,000
Non-compete
agreements
3 - 5
years
1,154,500
1,154,500
Total
Intangible Assets
$
28,311,100
$
28,311,100
Less:
accumulated amortization
( 5,358,053
)
( 4,170,454
)
Less:
accumulated impairment loss
( 16,486,929
)
( 16,486,929
)
Intangible
assets, net
$
6,466,118
$
7,653,717
Amortization
expense for the three months ended September 30, 2021 and 2020 was $ 395,868 and $ 1,307,955 , respectively, related to both the website
acquisition costs and the intangible assets. Amortization expense for the nine months ended September 30, 2021 and 2020 was $ 1,187,599
and $ 3,252,222 , respectively, related to both the website acquisition costs and the intangible assets.
During
2020, the finite lived intangible assets associated with Oceanside and MediaHouse were tested for impairment valuation based on indicators
of impairment noted by management, including decreased revenues, primarily resulting from the COVID-19 global pandemic when many
companies in various industries were forced to restructure their advertising budgets and spending. The fair value of the respective assets
was determined based on the projected future cash flows associated with the respective assets. These fair values were compared with the
carrying values of the respective assets to determine if an impairment of the respective assets was warranted. It was determined that
the carrying values of the finite lived intangible assets associated with Oceanside did not exceed the respective fair values of the
assets; therefore no revaluation associated with these assets has been recognized. It was determined that the finite lived intangible
assets associated with MediaHouse were deemed impaired based on an analysis of the carrying values and fair values of the assets. In
September 2020, the Company recorded an impairment expense of $ 16,486,929
within intangible assets impairment expense on
the condensed consolidated statement of operations.
19
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
8 – GOODWILL
The
following table presents changes to goodwill from December 31, 2020 through September 30, 2021:
SCHEDULE
OF CHANGES GOODWILL
Owned &
Operated
Ad
Network
Total
December 31, 2020 goodwill
$ 9,725,559
$ 9,919,909
$ 19,645,468
September 30, 2021 goodwill
$ 9,725,559
$ 9,919,909
$ 19,645,468
Goodwill
is tested for impairment at least annually and if triggering events are noted prior to the annual assessment. Impairment is deemed to
occur when the carrying value of the Goodwill associated with the reporting unit exceeds the implied value of the Goodwill associated
with the reporting unit. The year 2020 has been marked by the COVID-19 global pandemic when many companies in various industries
were forced to restructure their advertising budgets and spending. This is evidenced by the reduced revenues from our customers in comparison
with the 2019 year. The fair value of the respective reporting units was determined based on both the Income Approach (Discount Cash
Flows) and the Market Multiples Approach. In September 2020, it was determined that the carrying value of the Goodwill associated with
the Owned & Operated reporting unit was not deemed impaired; while recorded goodwill associated with the Ad Network reporting unit
exceeded the fair value of the Goodwill and in September 2020, the Company recorded an impairment of $ 42,279,087 .
NOTE
9 – ACCRUED EXPENSES .
At
September 30, 2021 and December 31, 2020, accrued expenses consisted of the following:
SCHEDULE
OF ACCRUED EXPENSES
September 30,
2021
December 31,
2020
(unaudited)
Accrued salaries and benefits
$ 1,276,679
$ 1,237,909
Accrued dividends
691,848
455,956
Accrued traffic settlement (1)
10,254
10,254
Accrued legal settlement (2)
216,101
117,717
Accrued legal fees
141,233
113,683
Accrued other professional fees
431,200
206,613
Share issuance liability (4)
128,678
515,073
Accrued warrant penalty (3)
366,899
262,912
Other accrued expenses
246,862
44,891
Accrued interest
-
581,888
Total accrued expenses
$ 3,509,754
$ 3,546,896
(1)
The
Company negotiates with its publishing partners regarding questionable traffic to arrive at traffic settlements.
(2)
Accrued
legal settlement related to the Encoding legal matter. See Note 11.
(3)
The
Company has sold units of its securities to various investors in several private placements. As part of each private placement, the
Company agreed to file a registration statement with the SEC to register the resale of the shares by the respective holder in order
to permit the public resale; such filing deadlines ranged from 120 to 270 days following the closing date of the respective placement
and the Company was liable to pay a penalty fee for failure to file the resale registration statement within the allotted timeframe.
(4)
Share
issuance liability related to issuance of the Company’s common stock in connection with the Oceanside, MediaHouse and Wild
Sky acquisitions and Oceanside employee share issuances.
20
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
10 – NOTES PAYABLE
Long-term
debt to related parties
Centre
Lane Partners Master Credit Fund II, L.P. (“Center Lane Partners”), who sold the Company the Wild Sky business in June 2020 has partnered and assisted the Company from a liquidity perspective starting in April 2021. This relationship has been determined
to qualify as a related party. A related party is a party that can exercise significant influence over the Company in making financial
and/or operating decisions.
Effective
June 1, 2020, the Company entered into a membership interest purchase agreement to acquire 100 %
of Wild Sky (the “Purchase Agreement”). The seller issued a first lien senior secured credit facility totaling $ 16,451,905 ,
which consisted of $ 15,000,000
of initial indebtedness, repayment of Wild Sky’s
existing accounts receivable factoring facility of approximately $ 900,000
and approximately $ 500,000
of expenses. The note bears interest at a rate
of 6.0 %
per annum. Per the credit facility with the seller, our loan payments begin December 1, 2021. There is no prepayment penalty associated
with this credit facility. Certain future capital raises do require partial or full prepayments of the credit facility. The membership
interest purchase included a requirement that the opinion of the financial statements as of and for the year ended December 31, 2020
not include a “going concern opinion.” The Company defaulted on this requirement and on April 26, 2021, the Company obtained
a waiver of this requirement from the lender.
On
April 26, 2021, the Company and certain of its subsidiaries entered into a First Amendment to Amended and Restated Senior Secured Credit
Agreement (the “First Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and
Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020 (the “Credit Agreement”). The Credit
Agreement was amended to permit the Company to raise up to $ 6,000,000 of total cash proceeds from the sale of its preferred stock prior
to December 31, 2021 without having to make a mandatory prepayment of the loans (the “Loans”) under the Credit Agreement.
The interest rate on the Loans after April 26, 2021 was increased to 10.00 % per annum from 6.00 %, which can continue to be paid in-kind
in lieu of cash payment. In addition, the Company may issue up to $ 800,000 in dividends from the previous limit of $ 500,000 per annum.
In addition, the Company has issued 150,000 common shares to Centre Lane Partners as part of this transaction.
On
May 26, 2021, the Company and certain of its subsidiaries entered into a Second amendment to the Amended and Restated Senior Secured
Credit Agreement between itself and Centre Lane Partners (“the Second Amendment”). The Company and its subsidiaries are parties
to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended
the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $ 1.5 million, in the aggregate. This
term loan shall be repaid by December 31, 2021. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”)
totaling $ 0.750 million which will be added and capitalized to the principal amount of the original loan and the original loan terms
apply. In addition, the Company has issued 3.0 million common shares to Centre Lane Partners as part of this transaction.
On
August 12, 2021, the Company and certain of its subsidiaries entered into a Third amendment to the Amended and Restated Senior Secured
Credit Agreement between itself and Centre Lane Partners (“the Third Amendment”). The Company and its subsidiaries are parties
to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended
the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $ 0.5 million, in the aggregate. This
term loan shall be repaid by December 31, 2021. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”)
totaling $ 0.250 million which will be added and capitalized to the principal amount of the original loan and the original loan terms
apply. In addition, the Company has issued 2.0 million common shares to Centre Lane Partners as part of this transaction.
On
August 31, 2021, the Company and certain of its subsidiaries entered into a Fourth amendment to the Amended and Restated Senior Secured
Credit Agreement between itself and Centre Lane Partners (“the Fourth Amendment”). The Company and its subsidiaries are parties
to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended
the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $ 1.1 million, in the aggregate. This
term loan shall be repaid by December 31, 2021. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”)
totaling $ 0.550 million which will be added and capitalized to the principal amount of the original loan and the original loan terms
apply. There was no issuance of common shares as part of this amendment.
As
part of these transactions and given that Centre Lane was determined to be a related party, an independent fair value analysis was performed
by the Company and all related transactions were recorded accordingly. As of the First Amendment dated April 26, 2021, the Company evaluated
the debt for extinguishment or debt modification under FASB ASC Topic 470-50, Debt – Modifications and Extinguishments ,
and determined extinguishment was applicable. Under the rules, the Company extinguished the debt, which included the capitalized interest
through April 26, 2021, and recorded it net of the debt discount, including all applicable fees and stock issuances. The debt discount
determined for the First Amendment totaled $ 2,363,986
and is amortized over the remaining life of the
loan and is included in interest expense – related party on the accompanying condensed consolidated statement of operations or
until the next debt modification or extinguishment is determined. For the Second Amendment, which occurred on May 26, 2021, the Company
determined it was a debt modification. The Second Amendment provided the Company with debt financing of $ 1,500,000 ,
an Exit fee of $ 750,000 ,
and issuance of 3,000,000
shares of common stock issued to Centre Lane.
The debt discount determined for the Second Amendment totaled $ 904,637 .
For the Third Amendment, which occurred on August 12, 2021, the Company determined it was a debt modification. The Third Amendment provided
the Company with debt financing of $ 500,000 ,
an Exit fee of $ 250,000 ,
and issuance of 2,000,000
shares of common stock issued to Centre Lane.
The debt discount determined for the Third Amendment totaled $ 322,529 .
For the Fourth Amendment, which occurred on August 31, 2021, the Company determined it was a debt modification. The Fourth Amendment
provided the Company with debt financing of $ 1,100,000 ,
an Exit fee of $ 550,000 ,
and there was no common share issuance as part of this amendment. The debt discount determined for the Fourth Amendment totaled $ 560,783 .
The
accumulated gross debt discount as of September 30, 2021 totaled $ 3,778,602 and will be amortized into the condensed consolidated statement
of operations and included in the interest expense – related party over the remaining life of the loan or until the next debt modification
or extinguishment is determined. Interest expense for note payable to related party for the three months ended September 30, 2021 and
2020 was $ 720,575 and $ 0 , respectively. Interest expense for note payable to related party for the nine months ended September 30, 2021
and 2020 was $ 1,217,167 and $ 0 , respectively.
21
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
10 – NOTES PAYABLE (continued).
On
July 31, 2019, the Company executed a Share Exchange Agreement and Plan of Merger (the “Oceanside Merger Agreement”) with
Slutzky & Winshman Ltd., an Israeli company (“Oceanside”) and the shareholders of Oceanside (the “Oceanside Shareholders”).
The merger closed on August 15, 2019, and the Company acquired all of the outstanding shares of S&W. Pursuant to the terms of the
Merger Agreement, the Company issued 12,513,227
shares valued at $ 20,021,163
to owners and employees of Oceanside and contingent
consideration of $ 750,000
paid through the delivery of unsecured, interest
free, one and two-year promissory notes (the “Closing Notes”). At the time of the acquisition and under ASC 805, these Closing
Notes were recorded ratably as compensation expense into the statement of operations over the 24-month term and an accrued payable is
being recognized over the same period. As of August 15, 2020, the Company did not make payment on the one year closing note and thereby
defaulted on its obligation and the two-year closing note accelerated to become payable as of August 15, 2020. Upon default, the closing
notes accrue interest at a 1.5 %
per month rate, or 18 %
annual rate. As a result, there was a total charge of $ 300,672
recorded during the third quarter of 2020 which
was $ 250,000
of compensation expense and $ 50,672
of interest expense-related party. The total
$ 750,000 liability
is recorded in accrued expenses. Interest expense for note payable to related party for the three months ended September 30, 2021 and
2020 was $ 34,027
and $ 0 ,
respectively. Interest expense for note payable to related party for the nine months ended September 30, 2021 and 2020 was $ 100,973
and $ 0 ,
respectively.
During
November 2018, the Company issued 10% convertible promissory notes in the amount of $ 80,000
to a related party, the Chairman of the
Board. The notes mature five
years from issuance and is convertible at the
option of the holder into shares of common stock at any time prior to maturity at a conversion price of $ 0.40
per share. A beneficial conversion feature exists
on the date the convertible notes were issued whereby the fair value of the underlying common stock to which the notes are convertible
into is in excess of the face value of the note of $ 70,000 .
The
principal balance of these notes payable was $ 80,000 at September 30, 2021 and December 31, 2020, and discounts recognized upon respective
origination dates as a result of the beneficial conversion feature total $ 29,800 and $ 40,272 , respectively. At September 30, 2021 and
December 31, 2020, the total convertible notes payable to related party net of discounts was $ 50,200 and $ 39,728 , respectively.
Interest
expense for note payable to related party was $ 2,045 for the three months ended September 30, 2021 and 2020 and discount amortization
was $ 3,529 . Interest expense for note payable to related party for the nine months ended September 30, 2021 and 2020 was $ 6,068 and $ 6,091 ,
respectively and discount amortization was $ 10,472 and $ 10,510 , respectively.
Long-term
debt
On
February 17, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic
Security (“CARES”) Act, administered by the Small Business Administration (“SBA”), the Company entered into a
promissory note of $ 295,600 with Regions Bank (the “Second Bright Mountain PPP Loan”) and has a two -year term and bears interest
at a rate of 1.0 % per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The
Second Bright Mountain PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains
customary events of default provisions. Under the terms of the CARES Act, PPP loan recipients can apply for and be granted forgiveness
for all or a portion of loans granted under the PPP. This was the second tranche available under the PPP program.
On
March 23, 2021, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security
(“CARES”) Act, administered by the Small Business Administration (“SBA”), the Company’s Wild Sky subsidiary
entered into a promissory note of $ 841,540 with Holcomb Bank (the “Second Wild Sky PPP Loan”) and has a two -year term and
bears interest at a rate of 1.0 % per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement.
The Second Wild Sky PPP Loan may be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains
customary events of default provisions. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness
for all or a portion of loans granted under the PPP. This was the second tranche available under the PPP program.
22
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
10 – NOTES PAYABLE (continued).
On
April 24, 2020, under the Paycheck Protection Program (“PPP”) established by the Coronavirus Aid, Relief, and Economic Security
(“CARES”) Act, administered by the Small Business Administration (“SBA”), the Company entered into a promissory
note of $ 464,800 with Regions Bank (the “Bright Mountain PPP Loan”) and has a two -year term and bears interest at a rate
of 1.0 % per annum. Monthly principal and interest payments are deferred for six months after the date of disbursement. The PPP Loan may
be prepaid at any time prior to maturity with no prepayment penalties. The Promissory Note contains customary events of default provisions.
Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted
under the PPP. On January 28, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part and on
July 16, 2021, the Company obtained the forgiveness of the Bright Mountain PPP Loan in whole and recorded a non-cash gain on the PPP
forgiveness during the three months ended September 30, 2021.
Effective
June 1, 2020, the Company acquired Wild Sky and assumed the $ 1,706,735 promissory note (the “Wild Sky PPP Loan”) with Holcomb
Bank received under the PPP. The Wild Sky PPP Loan has a two -year term and bears interest at a rate of 1.0 % per annum. Monthly principal
and interest payments are deferred for six months after the date of disbursement. The Wild Sky PPP Loan may be prepaid at any time prior
to maturity with no prepayment penalties. The Wild Sky PPP Loan contains customary events of default provisions. Under the terms of the
CARES Act, PPP loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. On January
22, 2021, the Company applied for the promissory note to be forgiven by the SBA in whole or in part and on March 29, 2021, the Company
obtained the forgiveness of the Wild Sky PPP Loan in whole and recorded a non-cash gain on the PPP forgiveness during the three months
ended March 31, 2021.
At
September 30, 2021 and December 31, 2020, a summary of the Company’s debt is as follows:
SCHEDULE
OF LONG-TERM DEBT
September 30,
2021
December 31,
2020
Non-interest bearing BMLLC acquisition debt
$ 385,000
$ 385,000
PPP loans
1,137,140
2,171,534
Wild Sky acquisition debt
17,376,834
16,451,906
Centre Lane debt
4,685,000
-
Note payable debt to the Company’s Chairman of the Board
80,000
80,000
Total Debt
23,663,974
19,088,440
Less: debt discount, related party
( 3,808,402 )
( 40,272 )
Less: current portion of long-term debt
( 1,522,140 )
( 2,091,735 )
Less: current portion of long-term debt, related party
( 4,329,200 )
-
Long term debt to related parties, net and long term debt
$ 14,004,232
$ 16,956,433
The
minimum annual principal payments of notes payable at September 30, 2021 were:
SCHEDULE
OF MATURITIES OF LONG-TERM OBLIGATION
For the Twelve Months Ending:
2021 (remainder
of the year)
$ 3,849,948
2022
2,703,666
2023
2,381,281
2024
1,859,232
2025
12,869,847
Total
$ 23,663,974
Premium
Finance Loan Payable
The
Company generally finances its annual insurance premiums through the use of short-term notes, payable in 10 equal monthly installments.
Coverages financed include Directors and Officers and Errors and Omissions with premiums financed in 2020 and 2019 of $ 380,398 and $ 194,592 ,
respectively.
Total
Premium Finance Loan Payable balance for the Company’s policies was $ 0 at September 30, 2021 and $ 339,890 at December 31, 2020.
NOTE
11 – COMMITMENTS AND CONTINGENCIES .
The
Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable
operating lease agreement expiring on October 31, 2021 . The lease terms require base rent payments of approximately $ 7,260 plus sales
tax per month for the first twelve months commencing in September 2018, with a 3 % escalation each year. Included in other assets is a
required security deposit of $ 18,100 . Rent is all-inclusive and includes electricity, heat, air-conditioning, and water.
23
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
11 – COMMITMENTS AND CONTINGENCIES (continued).
The
right-of-use asset and lease liability is as follows as of September 30, 2021 and December 31, 2020:
SCHEDULE
OF RIGHT OF USE ASSET AND LEASE LIABILITY
September 30,
2021
December 31,
2020
Assets
Operating lease right of use asset
$ -
$ 72,598
Liabilities
Operating lease liability
$ -
$ 72,727
The
Company had one lease for office space which expired in October 2021. The Company currently utilizes this office space under a month-to-month
agreement with the intention of signing a new lease agreement. The Company’s non-lease components are primarily related to property
maintenance and other operating services, which varies based on future outcomes and is recognized in rent expense when incurred and not
included in the measurement of the lease liability. The Company did not have any variable lease payments for its operating lease for
the three and nine months ended September 30, 2021.
The
following summarizes additional information related to the operating lease:
SCHEDULE
OF ADDITIONAL INFORMATION RELATED TO OPERATING LEASE
September 30, 2021
Weighted-average remaining lease term
0.58 years
Weighted-average discount rate
5.50 %
For
the three months ended September 30, 2021 and 2020, rent expense was $ 60,616 and $ 192,717 , respectively. For the nine months ended September
30, 2021 and 2020, rent expense was $ 162,636 and $ 415,271 , respectively.
24
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
11 – COMMITMENTS AND CONTINGENCIES (continued).
Legal
From
time-to-time, the Company may be involved in litigation or be subject to claims arising out of our operations or content appearing on
our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, the
Company currently believes that the final outcome of these ordinary course matters will not have a material adverse effect on our business.
In
2020, Synacor, Inc. commenced an action against MediaHouse, LLC, Inform, Inc. and the Company, alleging approximately $ 230,000 was owed
based on invoices provided in 2019 in respect to that certain Content Provider & Advertising Agreement with MediaHouse. The Company
has filed an answer and defenses and intends to defend the alleged claims. This is recorded as an accrued liability as of September 30,
2021. For more information, see Note 16, Subsequent Events.
A
former employee of the Company filed a suit against the Company MediaHouse, Inc., and Gregory A. Peters, a former Executive, (the “Defendants”)
alleging two counts of defamation. Any potential losses associated with this matter cannot be estimated at this time.
Encoding.com,
Inc. (“Encoding”) was a former digital media customer of MediaHouse. Encoding had a long overdue outstanding receivable from
MediaHouse’s predecessor company, Inform, Inc. MediaHouse did not assume the liability at acquisition. In 2020, the Company and
Encoding agreed to settle the overdue receivable through the issuance of 175,000 warrants to purchase Company stock with a $ 1.00 exercise
price. This is recorded as an accrued liability as of December 31, 2020 and the warrants were issued in May 2021.
Regardless
of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management
resources and other factors. For further updates on legal matters, please see Note 16, Subsequent Events.
25
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
12 – PREFERRED STOCK .
On
August 31, 2021, W. Kip Speyer, the Company’s CEO, at that time, gave notice that all of his held preferred stock was converted
in accordance with the original terms. Accordingly, 7,919,017 shares of the Company’s common stock is to be issued to Mr. Speyer.
The Company notified the transfer agent on March 19, 2022 of the share issuance, and the issuance of the shares is a matter of administration.
Management confirmed with SEC legal counsel that the shareholder rights have transferred at the time of the exercise notice. The Company
considers the Common Shares issued and outstanding as of the date of the conversion notice. The Company recognizes the conversion of
the preferred stock on August 31, 2021 and provides all rights as a common shareholder with regard to said shares to Mr. Speyer, including
all voting rights. The Company confirms that there was no inducement to convert the shares and that the correct shares were issued in
accordance with the original conversion terms. As of said date, the Company has an accrued dividend liability due to Mr. W. Kip Speyer
recorded totaling $ 691,848 .
The
Company has authorized 20,000,000 shares of preferred stock with a par value of $ 0.01 (the “Preferred Stock”), issuable in
such series and with such designations, rights and preferences as the board of directors may determine. The Company’s board of
directors has previously designated five series of preferred stock, consisting of 10% Series A Convertible Preferred Stock (“Series
A Stock”), 10% Series B Convertible Preferred Stock (“Series B Stock”), 10% Series C Convertible Preferred Stock (“Series
C Stock”), 10% Series D Convertible Preferred Stock (“Series D Stock”) and 10% Series E Convertible Preferred Stock
(“Series E Stock”) .
On
November 5, 2018, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:
●
returned
1,000,000 shares of previously designated 10% Series B Convertible Preferred Stock, 2,000,000 shares of previously designated 10%
Series C Convertible Preferred Stock and 2,000,000 shares of previously designated 10% Series D Convertible Preferred Stock to the
status of authorized but undesignated and unissued shares of our blank check preferred stock as there were no shares of any of these
series outstanding and no intention to issue any such shares in the future: and
●
created
three new series of preferred stock, 12% Series F-1 Convertible Preferred Stock (“Series F-1”) consisting of 2,177,233
shares, 6% Series F-2 Convertible Preferred Stock (“Series F-2”) consisting of 1,408,867 shares, and 10% Series F-3 Convertible
Preferred Stock (“Series F-3”) consisting of 757,917 shares.
The
designations, rights and preferences of the Series F-1, Series F-2 and Series F-3 are identical, other than the dividend rate, liquidation
preference and date of automatic conversion into shares of our common stock. The Series F-1 pays dividends at the rate of 12 % per annum
and automatically converts into shares of our common stock on April 10, 2022. The Series F-2 pays dividends at the rate of 6 % per annum
and automatically converts into shares of our common on July 27, 2022. The Series F-3 pays dividends at the rate of 10 % per annum and
automatically converts into shares of our common stock on August 30, 2022. Additional terms of the designations, rights and preferences
of the Series F-1, Series F-2 and Series F-3 include:
●
the
shares have no voting rights, except as may be provided under Florida law;
●
the
shares pay cash dividends subject to the provisions of Florida law at the dividend rates set forth above, payable monthly in arrears;
●
the
shares are convertible at any time at the option of the holder into shares of our common stock on a 1:1 basis. The conversion ratio
is proportionally adjusted in the event of stock splits, recapitalization or similar corporate events. Any shares not previously
converted will automatically convert into shares of our common stock on the dates set forth above;
●
the
shares rank junior to our 10% Series A Convertible Preferred Stock and our 10% Series E Convertible Preferred Stock;
●
in
the event of a liquidation or winding up of the Company, the shares have a liquidation preference of $ 0.50 per share for the Series
F-1, $ 0.50 per share for the Series F-2 and $ 0.40 per share for the Series F-3; and
●
the
shares are not redeemable by the Company.
On
July 18, 2019, the Company filed Articles of Amendment to Amended and Restated Articles of Incorporation, as amended, which:
●
Approved
designation of 2,000,000 shares of the preferred stock as 10% series A-1 Convertible Preferred Stock and authorized the issuance
of the Series A-1 Preferred Stock;
●
Dividends
on the Series A-1 Preferred stock are cumulative and payable in cash;
●
Dividends
shall be payable monthly in arrears within fifteen (15) days after the end of the month.
At
both September 30, 2021 and December 31, 2020, there were 1,200,000 shares of Series A-1 Stock, 2,500,000 shares of Series E Stock and
4,344,017 shares of Series F Stock issued and outstanding. There are no shares of Series B Stock, Series B-1 Stock, Series C Stock or
Series D Stock issued and outstanding.
Other
designations, rights and preferences of each of series of preferred stock are identical, including (i) shares do not have voting rights,
except as may be permitted under Florida law, (ii) are convertible into shares of our common stock at the holder’s option on a
one for one basis, (iii) are entitled to a liquidation preference equal to a return of the capital invested, and (iv) each share will
automatically convert into shares of common stock five years from the date of issuance or upon a change in control. Both the voluntary
and automatic conversion formulas are subject to proportional adjustment in the event of stock splits, stock dividends and similar corporate
events.
Dividends
paid for Series A-1, E and F Convertible Preferred Stock paid were $ 0 during the three months ended September 30, 2021 and for Series
E and F Convertible Preferred Stock were $ 180,122 during the three months ended September 30, 2020. Dividends paid for Series A-1, E
and F Convertible Preferred Stock paid were $ 2,522 during the nine months ended September 30, 2021 and for Series E and F Convertible
Preferred Stock were $ 235,129 during the nine months ended September 30, 2020.
Total
preferred stock dividend accrued amounted to $ 691,848 and $ 363,460 as of September 30, 2021 and December 31, 2020, respectively.
26
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
13 – COMMON STOCK .
A)
Stock issued for Cash
During
the nine months ended September 30, 2021, the Company did not sell any of its securities through a private placement.
During
the nine months ended September 30, 2020, the Company sold an aggregate of 10,398,700 units of its securities to 167 accredited investors
in a private placement exempt from registration under the Securities Act in reliance on exemptions provided by Section 4(a)(2) and Rule
506(b) of Regulation D resulting in gross proceeds to the Company of $ 5,199,350 . Each unit, which was sold at a purchase price of $ 0.50 ,
consisted of one share of common stock and one five -year warrant to purchase one share of common stock at an exercise price of $ 0.75
per share. Spartan Capital, served as placement agent for the Company in this offering. As compensation for its services, Spartan Capital
held back $ 779,903 for commissions, $ 165,000 to pay the accrued finder’s fee for the Oceanside acquisition, and $ 275,000 in other
consulting fees, and $ 401,750 in success and escrow fees resulting in net cash received by the Company of $ 3,577,697 . The Company issued
Spartan Capital Placement Agents Warrants to purchase an aggregate of 1,039,870 shares of our common stock, including the cash commission
and Placement Agent Warrants issued pursuant to the closings included in the Company’s condensed consolidated statement of changes
in shareholders’ equity for the nine months ended September 30, 2020.
B)
Stock issued for services
During
the nine months ended September 30, 2021, the Company issued 16,052,966 shares of our common stock for the following concepts:
SCHEDULE
OF COMMON SHARES ISSUED DURING THE PERIOD
Shares (#)
Value
Shares issued to Centre Lane related to debt financing
5,150,000
$ 2,558,802
Options exercised by employees
100,000
13,900
Warrants exercised
25,000
10,000
Shares issued to Oceanside employees per the acquisition agreement valued at $ 1.60
379,266
606,826
Total
5,654,266
$ 3,189,528
During
the three months ended September 30, 2020, the Company did not issue any shares of common stock for services. During the nine months
ended September 30, 2020, the Company issued 1,370,000 shares of common stock for the following transactions:
1)
In
February 2020, the Company issued 650,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on
the fair value of date of service, or $ 1.60 a share valued at $ 1,040,000 .
2)
In
February 2020, the Company issued 660,000 shares of our common stock to Spartan Capital for services rendered during 2019 based on
the fair value of date of service, or $ 1.64 a share valued at $ 1,082,400 .
3)
In
March 2020, the Company issued 60,000 shares of our common stock to MZHCI, Inc for services rendered during 2020 based on the fair
value of date of service, or $ 1.50 a share valued at $ 90,000 .
C)
Stock issued for acquisitions
During
the three and nine months ended September 30, 2021, the Company did not make any acquisitions.
On
June 1, 2020, the Company entered into a membership interest purchase agreement (the “Purchase Agreement”) with Centre Lane
Partners Master Credit Fund II, L.P. (“Centre Lane”) to purchase 100 % of the membership interests of CL Media Holdings, LLC
(“Wild Sky”). The Company issued 2,500,000 shares of restricted common stock to Centre Lane and Centre Lane issued a first
lien senior secured credit facility of $ 16,451,905 . The common shares were valued at $ 3,725,000 or $ 1.49 per share.
D)
Stock issued for deemed dividend
On
September 22, 2021, the Company entered into a share issuance settlement with Spartan Capital Securities, LLC (“Spartan”).
Under the terms of the agreement, the Company agreed to issue a total of 10,398,700 of its common stock to seventy-five accredited investors
who participated in the Company’s Private Placement Offering, which began in November 2019 and was completed in August 2020. This
issuance was determined to be a deemed dividend.
27
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
13 – COMMON STOCK (continued).
Stock
Option Compensation
The
Company accounts for stock option compensation issued to employees for services in accordance with FASB ASC Topic 718, Compensation
– Stock Compensation (ASC 718). ASC 718 requires companies to recognize in the statement of operations the grant-date fair
value of stock options and other equity-based compensation issued to employees. The value of the portion of an employee award that is
ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method.
The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASU No. 2018-07, Compensation – Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting. The Company
estimates the fair value of stock options by using the Black-Scholes option-pricing model.
Stock
options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on
the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance
with FASB ASC Topic 505, Equity , and ASC 718, including related amendments and interpretations. The related expense is
recognized over the period the services are provided.
On
April 20, 2011, the Company’s board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”),
to be effective on January 3, 2011. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011
Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during
any calendar year shall be 180,000 shares. On April 1, 2013, the Company’s board of directors and majority stockholder adopted
the 2013 Stock Option Plan (the “2013 Plan”), to be effective on April 1, 2013. The Company has reserved for issuance an
aggregate of 900,000 shares of common stock under the 2013 Plan. As of December 31, 2020 and September 30, 2021, 337,000 and 697,000
shares, respectively were remaining under the 2011 Plan for future issuance. As of December 31, 2020 and September 30, 2021, 467,000
and 567,000 shares, respectively, were remaining under the 2013 Plan for future issuance.
On
May 22, 2015, the Company’s board of directors and majority stockholder adopted the 2015 Stock Option Plan (the “2015 Plan”),
to be effective on May 22, 2015. The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015
Plan. As of December 31, 2020 and September 30, 2021, 859,000 shares were remaining under the 2015 Plan for the future issuance.
On
November 7, 2019, the Company’s board of directors and majority stockholder adopted the 2019 Stock Option Plan (the “2019
Plan”), to be effective on November 7, 2019. The Company has reserved for issuance an aggregate of 5,000,000 shares of common stock
under the 2019 Plan. As of December 31, 2020 and September 30, 2021, 4,761,773 shares were remaining under the 2019 Plan for the future
issuance.
The
purpose of the 2011 Plan, 2013 Plan, 2015 Plan, and 2019 Plan (the “Plans” are to provide an incentive to attract and retain
directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship
and to stimulate an active interest of such persons into our development and financial success. Under the 2015 Plan, the Company is authorized
to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights,
performance shares, restricted stock and long-term incentive awards. The Company’s board of directors will administer the 2011
Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option
granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable
under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the
Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any
option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions,
consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.
The
Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon
several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free
interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected
forfeiture rates.
The
Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors,
which is subject to ASC 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts
ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight- line basis
over the requisite service period for each award.
The
expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected
volatility is based on an average of similar public company’s historical volatility. The risk-free interest rate is based on the
U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based
on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if
the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.
The
Company recorded $ 100,224 and $ 51,011 of stock option expense for the three months ended September 30, 2021 and 2020, respectively. The
Company recorded $ 398,614 and $ 129,105 of stock option expense for the nine months ended September 30,
2021 and 2020, respectively. The stock option expense for the three and nine months ended September 30, 2021 and 2020, respectively
has been recognized as a component of selling, general and administrative expenses in the accompanying condensed consolidated financial
statements.
As
of September 30, 2021, there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of
$ 159,830 to be recognized through June 2025.
A
summary of the Company’s stock option activity during the nine months ended September 30, 2021 is presented below:
SCHEDULE
OF STOCK OPTION ACTIVITY
28
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
13 – COMMON STOCK (continued).
Number of
Options
Weighted
Average
Exercise
Price
Weighted
Average
Remaining
Contractual
Term
Aggregate
Intrinsic
Value
Balance Outstanding, December 31, 2020
1,375,227
$ 0.76
4.1
$ 3,201,237
Granted
150,000
0.33
9.3
—
Exercised
( 100,000 )
—
—
—
Forfeited
( 200,000 )
—
—
—
Expired
( 310,000 )
—
—
—
Balance Outstanding, September 30, 2021
915,227
$ 0.54
6.7
$ —
Exercisable at September 30, 2021
703,432
$ 0.73
3.7
$ —
Summarized
information with respect to options outstanding under the option plans at September 30, 2021 is as follows:
SCHEDULE
OF OPTIONS OUTSTANDING UNDER OPTION PLANS
Options Outstanding
Range or
Exercise Price
Number
Outstanding
Weighted
Average
Exercise
Price
Remaining
Average
Contractual Life
(In Years)
Number
Exercisable
Weighted
Average
Exercise
Price
$ 0.14 - $ 0.24
-
$ 0.00
-
-
$ 0.00
$ 0.25 - $ 0.49
126,000
0.28
1.0
126,000
0.28
$ 0.50 -$ 0.85
501,000
0.69
3.7
501,000
0.69
$ 0.86 - $ 1.75
188,227
1.53
10.8
51,432
1.63
$ 1.76 - $ 2.10
100,000
2.10
8.8
25,000
2.00
$ 2.11 - $ 3.05
-
-
9.3
-
-
Total
915,227
$ 0.96
5.4
703,432
$ 0.73
NOTE
14 – RELATED PARTIES .
Centre
Lane Partners Master Credit Fund II, L.P. (“Center Lane Partners”), who sold the Company the Wild Sky business in June 2020
(see Note 4) has partnered and assisted the Company from a liquidity perspective during 2021. This relationship has been determined
to qualify as a related party. A related party is a party that can exercise significant influence over the Company in making
financial and/or operating decisions.
On
April 26, 2021, the Company and certain of its subsidiaries entered into a First Amendment to Amended and Restated Senior Secured Credit
Agreement (the “First Amendment”). The Company and its subsidiaries are parties to a credit agreement between itself and
Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020 (the “Credit Agreement”). The Credit
Agreement was amended to permit the Company to raise up to $ 6,000,000 of total cash proceeds from the sale of its preferred stock prior
to December 31, 2021 without having to make a mandatory prepayment of the loans (the “Loans”) under the Credit Agreement.
The interest rate on the Loans after April 26, 2021 was increased to 10.00 % per annum from 6.00 %, which can continue to be paid in-kind
in lieu of cash payment. In addition, the Company may issue up to $ 800,000 in dividends from the previous limit of $ 500,000 per annum.
In addition, the Company has issued 150,000 common shares to Centre Lane Partners as part of this transaction.
29
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
14 – RELATED PARTIES (continued).
On
May 26, 2021, the Company and certain of its subsidiaries entered into a Second Amendment to the Amended and Restated Senior Secured
Credit Agreement between itself and Centre Lane Partners (the “Second Amendment”). The Company and its subsidiaries are parties
to a credit agreement between itself and Centre Lane Partners as Administrative Agent and Collateral Agent dated June 5, 2020, as amended
the Credit Agreement. The Credit Agreement was amended to provide for an additional loan amount of $ 1.5 million, in the aggregate. This
term loan shall be repaid by December 31, 2021. In addition, and as part of the transaction, there is an Exit Fee (“the Exit Fee”)
totaling $ 0.750 million which will be added and capitalized to the principal amount of the original loan and the original loan terms
apply. In addition, the Company has issued 3.0 million common shares to Centre Lane Partners as part of this transaction.
As
part of these transactions and given that Centre Lane was determined to be a related party, an independent fair value analysis was performed
by the Company and all related transactions were recorded accordingly. As of the First Amendment dated April 26, 2021, the Company evaluated
the debt for extinguishment or debt modification under FASB ASC Topic 470-50, Debt – Modifications and Extinguishments ,
and determined extinguishment was applicable. Under the rules, the Company extinguished the debt, which included the capitalized interest
through April 26, 2021, and recorded it net of the debt discount, including all applicable fees and stock issuances. The debt discount
determined for the First Amendment totaled $ 2,363,986
and is amortized over the remaining life of the
loan and is included in interest expense – related party on the accompanying condensed consolidated statement of operations or
until the next debt modification or extinguishment is determined. For the Second Amendment, which occurred on May 26, 2021, the Company
determined it was a debt modification. The Second Amendment provided the Company with debt financing of $ 1,500,000 ,
an Exit fee of $ 750,000 ,
and issuance of 3,000,000
shares of common stock issued to Centre Lane.
The debt discount determined for the Second Amendment totaled $ 904,637 .
For the Third Amendment, which occurred on August 12, 2021, the Company determined it was a debt modification. The Third Amendment provided
the Company with debt financing of $ 500,000 ,
an Exit fee of $ 250,000 ,
and issuance of 2,000,000
shares of common stock issued to Centre Lane.
The debt discount determined for the Third Amendment totaled $ 322,529 .
For the Fourth Amendment, which occurred on August 31, 2021, the Company determined it was a debt modification. The Fourth Amendment
provided the Company with debt financing of $ 1,100,000 ,
an Exit fee of $ 550,000 ,
and there was no common share issuance as part of this amendment. The debt discount determined for the Fourth Amendment totaled $ 560,783 .
The
accumulated gross debt discount as of September 30, 2021 totaled $ 3,778,602 and will be amortized into the condensed consolidated statement
of operations and included in the interest expense – related party over the remaining life of the loan or until the next debt modification
or extinguishment is determined. Interest expense for note payable to related party for the three months ended September 30, 2021 and
2020 was $ 720,575 and $ 0 , respectively. Interest expense for note payable to related party for the nine months ended September 30, 2021
and 2020 was $ 1,081,478 and $ 0 , respectively.
The
total related party debt owed to Centre Lane Partners was $ 18,283,232 and $ 16,451,905 as of September 30, 2021 and December 31, 2020.
The debt owed to Centre Lane Partners is reported net of their unamortized debt discount of $ 3,778,602 and $ 0 as of September 30, 2021
and December 31, 2020. For further clarification, please see Note 10, Notes Payable.
During
November 2018, Mr. W. Kip Speyer, the Company’s Chairman of the Board, entered into two convertible note agreements with the company
totaling $ 80,000 . These notes have a conversion price of $ 0.40 per share and resulted in the recognition of a beneficial conversion feature
recorded as a debt discount. These notes payable total $ 50,200 and $ 39,728 at September 30, 2021 and December 31, 2020. The notes are
reported net of their unamortized debt discount of $ 29,800 and $ 40,272 as of September 30, 2021 and December 31, 2020, respectively.
During
the three months ended September 30, 2021 and 2020, we paid cash dividends on the outstanding shares of the Company’s Series E
and F Preferred Stock of $ 0 and $ 180,122 , respectively held by affiliates of the Company. During the nine months ended September 30,
2021 and 2020 we paid cash dividends on the outstanding shares of the Company’s Series E and F Preferred Stock of $ 2,522 and $ 235,129 ,
respectively held by affiliates of the Company.
The
unsecured and interest free Closing Notes of $ 750,000 related to the Oceanside acquisition were recorded ratably as compensation expense
into the condensed consolidated statement of operations over the 24-month term and an accrued payable is being recognized over the same
period. As of August 15, 2020, the Company did not make payment on the First Closing Note and thereby defaulted on its obligation and
the Second Closing Note accelerated to become payable as of August 15, 2020. Upon default, the Closing Notes accrue interest at a 1.5%
per month rate, or 18% annual rate . As
a result, there was a total charge of $ 300,672 recorded during the third quarter of 2020 which was $ 250,000 of compensation expense and
$ 50,672 of interest expense-related party. For the three and nine months ended September 30,
2021, $ 34,027 and $ 100,973 , respectively of interest expense-related party was recorded.
NOTE
15 – INCOME TAXES .
The
Company recorded $ 0 tax provision for the three and nine months ended September 30, 2021 and 2020, due in large part to its expected
tax losses for the year and maintaining a full valuation allowance against its net deferred tax assets.
At
September 30, 2021 and December 31, 2020, the Company had no unrecognized tax benefits or accrued interest and penalties recorded. No
interest and penalties were recognized during the three and nine months ended September 30, 2021 and 2020.
30
BRIGHT
MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
September
30, 2021
(Unaudited)
NOTE
16 – SUBSEQUENT EVENTS .
Between
October 8, 2021 and March 25, 2022, the Company and certain of its subsidiaries entered into seven amendments to the Amended
and Restated Senior Secured Credit Agreement between itself and Centre Lane Partners Master Credit Fund II, L.P. (“Centre Lane
Partners”). The Company and its subsidiaries are parties to a credit agreement between itself and Centre Lane Partners as Administrative
Agent and Collateral Agent dated June 5, 2020, as amended (the “Credit Agreement”). The Credit Agreement was amended to provide
for an additional loan amount of $ 3.425
million, in the aggregate. This term loan
matures on June
30, 2023 . In addition, and as part of the transaction,
there is an Exit Fee (“the Exit Fee”) totaling $ 2.065
million which will be added and capitalized
to the principal amount of the original loan and the original loan terms apply. In addition, the Company has issued 7.5
million common shares to Centre Lane Partners
as part of these transactions.
Effective
December 1, 2021, the Board of Directors of the Company appointed Mr. Matthew Drinkwater as its new Chief Executive Officer (CEO). Mr.
Drinkwater joins the Company with an extensive track record of adding value to the companies he has worked for over his professional
career in several key senior executive and sales roles at companies such as Buzzfeed, Twitter, Groupon Inc., Yahoo and America Online
(AOL). Mr. W. Kip Speyer will remain with the Company in his role of Chairman of the Board and transition his CEO role to Mr. Drinkwater.
On
December 3, 2021, the Company received formal notification that an event of default had occurred under the Closing Notes as part of the
Oceanside acquisition that was later followed up with a notice of summons in a civil action on December 28, 2021 by the Oceanside selling
shareholders. The parties are engaged in settlement discussions. No assurances can be made of the final resolution.
During
January 2022, the Company entered into a settlement agreement related to the legal proceeding with Synacor referenced in Note 11. The
agreement obligates the Company to pay $ 12,000 per month beginning January 24, 2022 for 12 consecutive months and then a final one-time
payment in the amount of $ 40,000 to be paid on or before January 24, 2023. Notwithstanding, the Company has an early settlement option
to pay-off the obligation with a discount if it pays $ 160,000 to Synacor on or before September 1, 2022, which amount shall be inclusive
of the monthly installments previously mentioned prior to the date when early settlement payment is transmitted to Synacor.
On
January 14, 2022, the Board of Directors nominated and elected Mr. Matthew Drinkwater, the Company’s Chief Executive Officer to
the Board of Directors of the Company.
In
February 2022, the Russian Federation and Belarus commenced military action with the country of Ukraine. As a result of this action,
various nations, including the United States, have instituted economic sanctions against the Russian Federation and Belarus. Further,
the impact of this action and related sanctions on the world economy are not determinable as of the date of these financial statements.
The specific impact on the Company’s financial condition, results of operations, and cash flows is also not determinable as of
the date of these financial statements.
31
ITEM
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
The
following discussion of our unaudited condensed consolidated financial condition and results of operations for the three and nine months
ended September 30, 2021 and 2020 should be read in conjunction with the unaudited condensed consolidated financial statements and the
notes to those statements that are included elsewhere in this report. Our discussion includes forward-looking statements based upon current
expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the
timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors,
including those set forth later in this report under Part II, Item 1A. in Item 1A. Risk Factors in our Annual Report on Form 10-K for
the year ended December 31, 2020 as filed with the Securities and Exchange Commission on December 23, 2021 (the “2020 Form
10-K”) and our other filings with the SEC. We use words such as “anticipate,” “estimate,” “plan,”
“project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,”
“may,” “will,” “should,” “could,” and similar expressions to identify forward-looking
statements. All information in this section for the three and nine months ended September 30, 2021 and 2020 is unaudited and derived
from the unaudited condensed consolidated financial statements appearing elsewhere in this report; unless otherwise noted, all information
for the year ended December 31, 2020 is derived from our audited consolidated financial statements appearing in the 2020 Form
10-K.
Executive
Overview of Third Quarter 2021 Results
Our
key user metrics and financial results for the third quarter of 2021, both for the three and nine months ended September 30, 2021, are
more fully discussed and described herein and should be read in context with the disclosure on this page. The third quarter results are
as follows:
User
metrics:
●
Quarterly
ad impressions delivered were approximately 1.1 billion for the three months ended September 30, 2021 and approximately 3.1 billion
for the nine months ended September 30, 2021; this compares to approximately 2.1 billion for the three months ended September 30,
2020 and approximately 4.9 billion for the nine months ended September 30, 2020.
Third
quarter 2021 financial results:
●
Advertising
revenue decreased 22% in the three months ended September 30, 2021 from the same period of 2020. Advertising revenue decreased 8%
in the nine months ended September 30, 2021 from the same period of 2020.
●
Gross
profit decreased 25% in the three months ended September 30, 2021 from the same period of 2020. Gross profit decreased 8% in the
nine months ended September 30, 2021 from the same period of 2020.
●
Selling,
general and administrative expenses decreased 24% in the three months ended September 30, 2021 from the same period of 2020.
Selling, general and administrative expenses decreased 11% in the nine months ended September 30, 2021 from the same period
of 2020.
●
Included
within the expenses for the three months ended September 30, 2021 are $396,266 of non-cash amortization of the intangible assets,
and $100,224 of stock-based compensation. Included within the expenses for the nine months ended September 30, 2021 are $1,188,799
of non-cash amortization of the intangible assets and $398,614 of stock-based compensation.
●
Net
cash used in operating activities was ($4,367,969) for the first nine months of 2021 as compared to ($4,957,486) for the first nine
months of 2020.
32
Overview
Bright
Mountain Media, Inc. is an end-to-end digital media and advertising services platform, efficiently connecting brands with targeted consumer
demographics. Through the removal of middlemen in the advertising services process, Bright Mountain Media efficiently connects brands
with targeted consumer demographics while maximizing revenue to publishers. Bright Mountain Media’s assets include the Bright Mountain,
LLC ad network, MediaHouse (f/k/a NDN), Oceanside (f/k/a S&W Media), Wild Sky Media and 24 owned and/or managed websites.
We
generate revenue sales of advertising services which generate revenue from advertisements (ad impressions) placed on our owned and managed
sites, as well as from advertisements we place on partner websites, for which we earn a share of the revenue. We also generate advertising
services revenue from facilitating the real-time buying and selling of advertisements at scale between networks of buyers, often called
DSPs (Demand Side Platforms) and sellers, often called SSPs (Supply Side Platforms).
When
fully developed Bright Mountain’s full suite of advertising solutions will include:
●
The
ability for advertisers to purchase advertising space on a variety of digital publications;
●
Leading
targeting technology, allowing advertisers to pinpoint their marketing efforts to reach geo-targeted, specific demographics across
desktop, tablet, and mobile devices;
●
The
ability to handle any ad format, including video, display, and native advertisements;
●
Ad
serving and self-service features for publishers and advertisers; and
●
Server-to-server
integration with other advertiser and publisher platforms for extremely quick transactions and ad deployments.
Bright
Mountain’s platform will be a marketplace for publishers and advertisers where they will be able to choose from various features
to maximize their earning potential. Advertisers have the ability to directly target desired demographics on publishers’ sites
through our platform. Publishers will be able to select a variety of ad units for their video, mobile, display and native advertisements,
and have the ability to create their own unique ad formats.
We
have begun expansion with the recent acquisition of Wild Sky Media. Wild Sky Media offers massive global reach through hyper-engaging
content and multicultural audiences. This is achieved through their six websites focusing on parenting and lifestyle brands. The websites
include Mom.com, Cafemom.com, LittleThings.com, mamaslatinas.com, revelist.com, and babynamewizard.com.
Key
initiatives
Our
growth strategy is based upon:
●
completing
and launching the Bright Mountain Media advertising solutions marketplace;
●
expanding
our sales revenues through organic growth;
●
continuing
to pursue acquisition candidates that are strategic to our business plan;
●
evaluating
expenses attributed to our non-strategic business lines; and
●
continuing
to automate our processes and reduce overhead where possible without impacting our customer experience.
33
Results
of operations
Revenues,
Cost of Revenue, and Gross Profit Margins
For the Three Months Ended September 30,
For the Nine Months Ended September 30,
2021
2020
Change
% Change
2021
2020
Change
% Change
Advertising revenues
$ 3,805,355
$ 4,894,486
$ (1,089,131 )
(22 )%
$ 8,638,490
$ 9,438,612
$ (800,122 )
(8 )%
Total cost of revenue
$ 1,697,125
$ 2,085,060
$ (387,935 )
(19 )%
$ 4,540,076
$ 5,005,646
$ (465,570 )
(9 )%
Gross Profit
$ 2,108,230
$ 2,809,426
$ (701,196 )
(25 )%
$ 4,098,414
$ 4,432,966
$ (334,552 )
(8 )%
Gross profit margin as a percentage of advertising revenues
55.4 %
57.4 %
47.4 %
47.0 %
Advertising
revenue for the three months ended September 30, 2021 was 22% lower than the comparable period in 2020. The main reason for the shortfall
was a combination of lower programmatic and direct campaign revenue at our Wild Sky business, as well as a negative impact from our MediaHouse
operation since we restructured it at the end of 2020.
Advertising
revenue for the nine months ended September 30, 2021 was 8% lower than the comparable period in 2020. The main reason was softness in
our Oceanside advertising display business year over year and the effect of the Mediahouse restructuring completed at the end of December
2020.
We
incur costs of sales associated with the advertising revenue. These costs include revenue share payments to media providers and website
publishers. Our gross profit margin percentage decreased 200 basis points (55.4% versus 57.4%) for the three months ended September 30,
2021 compared to the comparable prior period, mainly due to lower revenue mix from the Wild Sky business as we experienced lower direct
campaign and programmatic revenues in our highest gross margin business. Our gross profit margin percentage improved slightly, or 40
basis points (47.4% versus 47.0%) for the nine months ended September 30, 2021 compared to the comparable prior period, mainly due to
the inclusion of the Wild Sky business, improving gross margins in our other ad network businesses and offset by the restructuring of
the Mediahouse business which occurred at the end of 2020.
Selling,
General and Administrative Expenses
For the Three Months Ended September 30,
For the Nine Months Ended September 30,
2021
2020
$ Change
% Change
2021
2020
$ Change
% Change
Selling, general and administrative expense
$ 4,646,299
$ 6,153,561
$ (1,507,262 )
(24 )%
$ 13,670,567
$ 15,313,699
$ (1,643,132 )
(11 )%
Selling, general and administrative expense as a percentage of total revenue
122 %
126 %
158 %
162 %
Selling,
general and administrative costs decreased approximately $1,507,262, or (24%) for the three months ended September 30,
2021 compared to the same period in 2020, mainly due to reduced selling, general and administrative costs related to the
restructuring of the Mediahouse operation which occurred at the end of December 2020, as well as some reductions in headcount
throughout our other operations, and lower intangible amortization of intangibles which accounted for approximately half of
the decrease.
Selling,
general and administrative costs decreased approximately $1,643,132, or (11%) for the nine months ended September 30, 2021
compared to the same period in 2020, again, mainly due to reduced selling, general and administrative costs related to the restructuring
of the Mediahouse operation which occurred at the end of December 2020, lower intangible amortization of intangibles and offset with
the incremental five months of selling, general and administrative costs for the Wild Sky acquisition which occurred in June 2020.
Selling,
general and administrative expenses are expected to increase as we execute our planned growth strategy of launching and operating the
Bright Mountain Media ad exchange network which will include additional administrative support. Subject to the availability of additional
working capital, the Company also intends to add staff to its accounting department to improve controls over its accounting and reporting
processes. As the Company expands the size of the accounting department, its use of consultants is expected to decrease.
34
Non-GAAP
financial measure
We
report adjusted EBITDA as a supplemental measure to U.S. generally accepted accounting principles (“GAAP”). This measure
is one of the primary metrics by which we evaluate the performance of our business, on which our internal budgets are based. We believe
that investors have access to, and we are obligated to provide, the same set of tools that we use in analyzing our results. This non-GAAP
measure should be considered in addition to results prepared in accordance with GAAP but should not be considered a substitute for or
superior to GAAP results. We endeavor to compensate for the limitations of the non-GAAP measure presented by providing the comparable
GAAP measure with equal or greater prominence and description of the reconciling items, including quantifying such items to derive the
non-GAAP measure. We encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measure.
Our
adjusted EBITDA is defined as operating income/loss excluding:
●
non-cash
stock option compensation expense;
●
depreciation;
●
equity
raise expenses;
●
professional
fees;
●
acquisition-related
items consisting of amortization expense and impairment expense;
●
interest;
and
●
amortization
on debt discount.
We
believe this measure is useful for analysts and investors as this measure allows a more meaningful year-to-year comparison of our performance.
Moreover, our management uses this measure internally to evaluate the performance of our business as a whole. The above items are excluded
from adjusted EBITDA measure because these items are non-cash in nature, and we believe that by excluding these items, adjusted EBITDA
corresponds more closely to the cash operating income/loss generated from our business. Adjusted EBITDA has certain limitations in that
it does not take into account the impact to our statement of operations of certain expenses.
The
following is an unaudited reconciliation of net (loss) to adjusted net (loss) and Adjusted EBITDA for the periods presented:
For the Three Months Ended
September 30,
For the Nine Months Ended
September 30,
2021
2020
2021
2020
Net (loss) before tax
$ (2,888,798 )
$ (62,380,619 )
$ (9,087,384 )
$ (69,992,746 )
plus:
Stock compensation expense
100,224
328,961
398,614
407,055
Depreciation expense
11,525
19,437
46,059
29,616
Amortization expense
396,266
1,194,112
1,188,799
3,163,255
Impairment expense
58,766,016
58,766,016
Gain on forgiveness of PPP loan
(464,800 )
-
(2,171,535 )
-
Professional fees
902,800
-
1,063,209
-
Amortization on debt discount
238,361
3,599
383,805
10,580
Bad debt
222,772
(56,615 )
81,702
226,094
Non-cash acquisition fee
-
-
-
275,000
Interest expense, net
605
335,645
336,811
339,691
Interest expense – related party
760,176
-
1,334,680
-
Adjusted EBITDA
$ (720,869 )
$ (1,789,464 )
$ (6,425,240 )
$ (6,775,439 )
35
Liquidity
and capital resources
Liquidity
is the ability of a company to generate sufficient cash to satisfy its needs for cash. The following table summarized total current assets,
total current liabilities and working (deficit) at September 30, 2021 as compared to December 31, 2020.
September 30, 2021
December 31, 2020
Total current assets
$ 4,711,407
$ 8,120,422
Total current liabilities
19,976,435
16,058,220
Net Working deficit
$ (15,265,028 )
$ (7,937,798 )
The
increase in cash is mainly a result of receipts of $1,137,140 from the proceeds of the 2 nd tranche of PPP loans during the
three months ended March 31, 2021 and the proceeds from the debt financing between May 26 and August 31, 2021 of $3,100,00. The decrease
in our current assets is mostly reflective of decreases in accounts receivable and prepaid expenses.
As
we continue our efforts to grow our business, we expect that our monthly cash operating overhead will continue to increase as we add
personnel, although at a lesser rate, and we are not able at this time to quantify the amount of this expected increase. In 2021, we
implemented policies and procedures around cash collections to prevent the aging of accounts receivables that we experienced in
2020. Cash collection efforts have been successful, and we feel that we have appropriately reserved for uncollectible amounts at September
31, 2021.
During
February and March 2021, the Company received two loans with proceeds totaling $1,137,140 (the “PPP Loans”) under the second
tranche of the Paycheck Protection Program (the “PPP”). The PPP was established under the Coronavirus Aid, Relief, and Economic
Security Act (the “CARES Act”) and is administered by the U.S. Small Business Administration (“SBA”). The Second
Bright Mountain and Second Wild Sky PPP Loans are evidenced by promissory notes (the “Promissory Notes”) with Regions Bank
and Holcomb Bank, respectively, and have a two-year term and bear interest at a rate of 1.0% per annum. Monthly principal and interest
payments are deferred for six months after the date of disbursement. The PPP Loans may be prepaid at any time prior to maturity with
no prepayment penalties. The Promissory Note contains customary events of default provisions. Under the terms of the CARES Act, PPP loan
recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP. No assurance is provided that
the Company will obtain forgiveness of the Second Bright Mountain and Second Wild Sky PPP Loans in whole or in part.
During
May and August 2021, the Company received $3.1 million in debt financing from Centre Lane Partners. The use of the funds was for general
working capital needs.
Going
concern and management’s liquidity plans
The
accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization
of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $9,087,384
and used net cash in operating activities of $4,367,969 for the nine months ended September 30, 2021. The Company had an accumulated
deficit of $103,231,212 at September 30, 2021.
The
report of our independent registered public accounting firm on our audited consolidated financial statements at December 31, 2020 and
2019 and for the years then ended contained an explanatory paragraph regarding substantial doubt of our ability to continue as a going
concern based upon our net losses, cash used in operations and accumulated deficit. These factors, among others, raise substantial doubt
about our ability to continue as a going concern. Our unaudited condensed consolidated financial statements do not include any adjustments
that might result from the outcome of this uncertainty. There are no assurances we will be successful to manage our working capital deficit,
or to manage our cash versus liabilities, or our ability to continue obtaining investment capital and loans from related parties and
outside investors or to continue as a going concern, in which event investors would lose their entire investment in our company.
Our
ability to fully implement the Bright Mountain Media Ad Exchange Network and maximize the value of our assets are dependent upon our
ability to raise additional capital sufficient for our short-term and long-term growth plans. Historically, we have been dependent upon
debt financing and equity capital raises to provide adequate funds to meet our working capital needs. During the three months ended September
30, 2021, we raised $1,600,000 of debt financing (see Note 14 Related Parties for more information). During the nine months ended
September 30, 2021, we raised $3,100,000 of debt financing. During the three months ended September 30, 2020, we raised a gross amount
of $2,128,100 through the sale of our securities in a private placement; after fees and commissions, we received a net of $1,409,135.
During the nine months ended September 30, 2020, we raised a gross amount $5,199,350 through the sale of our securities in a private
placement; after fees and commissions, we received a net of $3,579,198.
While
we have engaged a placement agent to assist us in raising capital, the placement agent is acting on a best-efforts basis and there are
no assurances we will be successful in raising additional capital during 2022 through the sale of our securities. Any delay in raising
sufficient funds will delay the implementation of our business strategy and could adversely impact our ability to significantly increase
our revenues in future periods. In addition, if we are unable to raise the necessary additional working capital, absent a significant
increase in our revenues, most particularly from our advertising segment, of which there is no assurance, we will be unable to continue
to grow our company and may be forced to reduce certain operating expenses to conserve our working capital.
36
Summary
of cash flows
For the nine months ended
September 30,
2021
2020
Net cash (used in) operating activities
$ (4,367,969 )
$ (4,957,486 )
Net cash (used in) provided by investing activities
$ (2,829 )
$ 1,353,614
Net cash provided by financing activities
$ 3,912,889
$ 3,697,229
During
the nine months ended September 30, 2021, the Company raised $3,100,000 of debt financing which was used primarily to fund our working
capital.
During
the nine months ended September 30, 2020 the Company raised $3,579,198 through the sale of equity securities in a private placement memorandum
and $44,583 from payments on a note receivable. The Company paid dividends of $235,129 and made payments against notes payable of $163,173.
Critical
accounting policies
The
preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported
amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses
during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable
allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant
to understanding our results, which are described in Note 1 to our unaudited condensed consolidated financial statements appearing elsewhere
in this report.
Recent
accounting pronouncements
The
recent accounting standards that have been issued or proposed by the FASB or other standards-setting bodies as described in Note 1 appearing
earlier in this report that do not require adoption until a future date are not expected to have a material impact on the financial statements
upon adoption.
All
other newly issued accounting pronouncements, but not yet effective, have been deemed either immaterial or not applicable.
ITEM
3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
Not
applicable for a smaller reporting company.
ITEM
4. CONTROLS AND PROCEDURES.
Evaluation
of Disclosure Controls and Procedures . We maintain “disclosure controls and procedures” as such term is defined in Rule
13a-15(e) under Securities Exchange Act of 1934 (the “Exchange Act”). In designing and evaluating our disclosure controls
and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide
only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met. Additionally, in designing
disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship
of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain
assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated
goals under all potential future conditions.
37
Based
on his evaluation as of the end of the period covered by this report, our Chief Financial Officer concluded that our disclosure controls
and procedures were not effective such that the information relating to our company, required to be disclosed in our Securities and Exchange
Commission reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii)
is accumulated and communicated to our management, including our Chief Executive Officer, to allow timely decisions regarding required
disclosure as a result of continuing material weaknesses in our internal control over financial reporting as described in our Annual
Report on Form 10-K for the year ended December 31, 2020. A material weakness is a deficiency, or combination of deficiencies, that results
in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be prevented or detected.
We
have implemented changes and will continue to monitor our internal control over financial reporting on an ongoing basis and are committed
to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. We do not, however,
expect that the material weaknesses in our disclosure controls will be remediated until such time as we have added to our accounting
and administrative staff allowing improved internal control over financial reporting.
Changes
in Internal Control over Financial Reporting. We have begun strategically planning changes in our internal control over financial
reporting during this fiscal quarter, Q3 2021.
PART
II - OTHER INFORMATION
ITEM
1. LEGAL PROCEEDINGS.
None,
except as previously disclosed.
ITEM
1A. RISK FACTORS.
We
incorporate by reference the risk factors disclosed in Part I, Item 1A of our 2020 Form 10-K subject to the new or modified risk factors
appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K.
ITEM
2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
During
the period from January 1, 2021 through September 30, 2021, Bright Mountain Media, Inc. did not sell any equity securities.
ITEM
3. DEFAULTS UPON SENIOR SECURITIES.
None.
ITEM
4. MINE SAFETY DISCLOSURES.
None.
ITEM
5. OTHER INFORMATION.
None.
38
ITEM
6. EXHIBITS.
No.
Exhibit
Description
Form
Date
Filed
Number
Herewith
31.1
Rule 13a-14(a)/15d-14(a) certification of Principal Executive Officer
Filed
31.2
Rule 13a-14(a)/15d-14(a) certification of principal financial and accounting officer
Filed
32.1
Section 1350 certification of Principal Executive Officer and principal financial and accounting officer
Filed
101.INS
Inline
XBRL Instance Document
Filed
101.SCH
Inline
XBRL Taxonomy Extension Schema Document
Filed
101.CAL
Inline
XBRL Taxonomy Extension Calculation Linkbase Document
Filed
101.DEF
Inline
XBRL Taxonomy Extension Definition Linkbase Document
Filed
101.LAB
Inline
XBRL Taxonomy Extension Label Linkbase Document
Filed
101.PRE
Inline
XBRL Taxonomy Extension Presentation Linkbase Document
Filed
104
Cover
Page Interactive Data File (embedded within the Inline XBRL document)
39
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.
BRIGHT
MOUNTAIN MEDIA, INC.
March
31, 2022
By:
/s/
Matthew Drinkwater
Matthew
Drinkwater, Chief Executive Officer,
Principal
Executive Officer
By:
/s/
Edward A. Cabanas
Edward
A. Cabanas, Chief Financial Officer, Principal
Financial
and Accounting Officer
40
Text extracted from the filing as submitted to EDGAR. Formatting, tables and exhibits are simplified for reading; the original document is authoritative for anything you rely on.