What changed in this filing

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Item 1. Business

2025-12-19 compared with 2024-12-26 · 36 added, 46 removed, 107 unchanged (43% of the section changed)

1 unchanged sentence

Bridgeline’s software is available through a cloud-based Software as a Service (“SaaS”) model.

Additionally, Bridgeline’s software is available via a perpetual licensing business model, in which the software can reside on premise at the customer’s facility, or manage-hosted by Bridgeline.

Additionally, Bridgeline’s software is available via a perpetual licensing business model, in which the software can reside on premises at the customer’s facility, or manage-hosted by Bridgeline.

Bridgeline Digital was incorporated under the laws of the State of Delaware on August 28, 2000.

1 unchanged sentence

The Company maintains regional field offices serving the following geographical locations:

Woodbury, New York;

Rosemont, Illinois;

Atascadero, California;

Garden City, NY;

Rosemont, IL;

Atascadero, CA;

Ontario, Canada;

6 unchanged sentences

located in Rosemont, Illinois and Bridgeline Digital Belgium BV, located in Brussels, Belgium.

Bridgeline launched multiple new product enhancements this year, particularly in the area of Artificial Intelligence (“AI”) and Generative AI.

The following are key capabilities of Bridgeline's software:

Smart Search (Retrieval Augmentation)

Concept Search

NLP Multi-lingual

Smart Search (Retrieval Augmentation)

Visual Search

Image upload via mobile devices

Smart Search (Retrieval Augmentation)

Search images with text

Smart Response (Generative AI)

Smart Summary

Prompt driven analysis of results

Smart Response (Generative AI)

Conversational Search

Thread maintained and prompt driven

Smart Response (Generative AI)

Smart Filters

Automated facet selection

AI Multiplier

Machine learning based on site usage

AI Content Assistant

Extension to WYSIWYG editor

AI Synonym Generator

Extension of standard synonym option

HawkSearch was ranked #1 in the 2025 Gartner® Critical Capabilities Report for the B2B Search Use Case.

Bridgeline launched multiple new Artificial Intelligence (“AI”) product enhancements this year, including Agentic AI, Generative AI (“GenAI”), Retrieval Augmented Generation (“RAG”), Large Language Models (“LLMs”) and Small Language Models.

Bridgeline’s tailored approach to AI (versus a general non-configurable approach) allows the Company's customers to adjust the look and tuning of their website, and the assistance of AI Agents helps to reduce overhead costs by automating backend work and grow online revenue.

Bridgeline also allows its customers to select their own AI foundation models, do fine tuning, and even use different models for different parts of their eCommerce site.

Bridgeline has the following nine (9) AI-powered products in its Hawk AI suite:

Smart Search – AI search using Large Language Models and Retrieval Augment Generation (“RAG”).

Concept Search – Empower shoppers to find products by describing their goals in any language.

Image Search – Empower shoppers to find products by describing what a product looks like.

Visual Search – Empower shoppers to find products using images from a camera.

Smart Response – Generative AI to create an interactive shopping experience.

Smart Answer – Provide answers to questions asked by shoppers.

Smart Summary – Provide a concise summary of complex product information to shoppers.

Smart Facets – AI powered hierarchical categorization of products based on shopper search queries.

Smart Agents – Agentic AI

Merchandising Assistant – Collaborative AI to help Bridgeline’s customers grow online revenue with AI Agents.

Search Assistant – AI agent to help shoppers automate purchases from HawkSearch powered websites.

Analytics Assistant – AI agents to generate reports for merchandisers to tune their HawkSearch implementation.

Products and Services

Subscription and Perpetual Licenses

Bridgeline’s software is available through a cloud-based SaaS model.

Bridgeline's software is available via a perpetual licensing business model, in which the software can reside on premise at the customer’s facility, or manage-hosted by Bridgeline.

This software is reported as Subscription and Perpetual Licenses in the accompanying consolidated financial statements.

Bridgeline's software is either manage hosted by Bridgeline, or available under a perpetual licensing business model, in which the software can reside on premises at the customer’s facility.

This software is reported as Subscription in the accompanying consolidated financial statements.

Bridgeline offers enterprise site search solutions with its HawkSearch and Celebros Search products.

4 unchanged sentences

HawkSearch’s Smart Response leverages generative AI to summarize, synthesize, compare or start a conversation with the visitor to help find the most relevant results.

HawkSearch has integrations and partner relationships with platforms such as Adobe, BigCommerce, Optimizely, Sitefinity, Shopify and others.

Celebros Search is a commerce-oriented, site search product that provides for Natural Language Processing and incorporates artificial intelligence to present relevant search results based on long-tail keyword searches.

HawkSearch has integrations and partner relationships with platforms such as Adobe, BigCommerce, Optimizely, Sitefinity, Shopify, Unilog and others.

Celebros Search is a commerce-oriented, site search product that provides Natural Language Processing and incorporates artificial intelligence to present relevant search results based on long-tail keyword searches.

Celebros Search is a semantic search and conversion technology that is available in seven languages.

Celebros Search has plug-ins into the Bridgeline Unbound Commerce offering in addition to many other third-party Commerce platforms such as Adobe, Hybris and Shopify.

Celebros Search has plug-ins into the Unbound Commerce offering, in addition to many other third-party Commerce platforms such as Adobe, Hybris and Shopify.

Bridgeline offers Search Engine Optimization auditing through its WooRank by Bridgeline software.

1 unchanged sentence

Woorank’s clear, actionable insights help companies increase their search engine ranking, while boosting website traffic, audience engagement, conversion, and customer retention rates.

Bridgeline offers franchise marketing software with its TruPresence platform.

TruPresence is a Web Content Management and eCommerce platform that supports the needs of multi-unit organizations and franchises.

The TruPresence product empowers large franchises, brand networks, and other multi-unit organizations to manage a large hierarchy of digital properties at scale.

TruPresence provides centralized and distributed management of content and products from parent sites down to multiple child sites for consistency in branding and messaging while also enabling regional/local site owners to manage the local messaging, products and promotions specific to their local market.

Bridgeline offers Bridgeline Unbound as a Digital Experience Platform.

Bridgeline offers Unbound as a Digital Experience Platform.

Unbound is a Digital Experience Platform that includes Web Content Management, eCommerce, Digital Marketing, and Web Analytics.

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OrchestraCMS also has a rich set of APIs to enable development of custom solutions, third-party integrations and delivery of digital transformation initiatives on the Salesforce platform, helping customers drive deeper engagement and collaboration, increase efficiency and minimize risk.

Revenue from Digital Engagement Services

Revenue from all digital engagement services is reported as “ Digital engagement services ” in the accompanying consolidated financial statements.

Digital engagement services address specific customer needs such as digital strategy, web design and web development, usability engineering, information architecture, and SEO for their mission critical website, intranet or online store.

Bridgeline offers franchise marketing software with its TruPresence platform.

TruPresence is a Web Content Management and eCommerce platform that supports the needs of multi-unit organizations and franchises.

The TruPresence product empowers large franchises, brand networks, and other multi-unit organizations to manage a large hierarchy of digital properties at scale.

Revenue from all services is reported as “ Services ” in the accompanying consolidated financial statements.

Services address specific customer needs such as digital strategy, web design and web development, usability engineering, information architecture, and SEO for their mission critical website, intranet or online store.

Application development engagements are often sold as part of a multiple element arrangement that includes our software products, hosting arrangements (i.e., Managed Service Hosting) that provide for the use of certain hardware and infrastructure through our partnership with Amazon Web Services or professional services retained after completion of the application development.

11 unchanged sentences

We also pursue strategic alliances and partnerships to enhance the sales and distribution opportunities of Bridgeline intellectual property.

We currently have partner relationships with platforms such as Adobe, BigCommerce, Optimizely, Sitefinity, Shopify, and others.

We currently have partner relationships with platforms such as Adobe, BigCommerce, Optimizely, Sitefinity, Shopify, Unilog and others.

Organic Growth from Existing Customer Base

25 unchanged sentences

As of September 30, 2025, we had approximately 40 full-time employees.

Of our full-time employees, approximately 37 were in the United States and the remaining were based in our various international locations.

Of our full-time employees, approximately 30 were in the United States and the remaining were based in various international locations, primarily Canada.

None of our employees are represented by a labor union or covered by a collective bargaining agreement.

4 unchanged sentences

In addition to cash and equity compensation, we also offer employees benefits such as life and health (medical, dental & vision) insurance, paid time off, and a 401(k) plan.

The markets for our products and services, including eCommerce platform software, eMarketing software, software for web content management, web analytics software and digital engagement services are highly competitive, fragmented, and rapidly changing.

The markets for our products and services, including eCommerce platform software, eMarketing software, software for web content management, web analytics software and services are highly competitive, fragmented, and rapidly changing.

Barriers to entry in such markets remain relatively low.

27 unchanged sentences

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business