What changed in this filing

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Item 1. Business

2025-02-20 compared with 2024-02-22 · 132 added, 96 removed, 127 unchanged (64% of the section changed)

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The following are developments in our business since the beginning of the fiscal year ended December 31, 2024:

● During 2023, the Company announced various new agent incentive programs to enhance the agent experience and to attract culturally aligned agents, teams of agents and independent brokerages to the Company.

New incentive programs include Boost, Accelerate, and Thrive, which offer unique financial incentives.

● In 2023, the Company launched various new ancillary programs and services to support the development and success of its agents, brokers and customers, including the continued global expansion of eXp Luxury™, Military Rewards Program, Listing Kits, Bundle Select™, eXp Exclusives™, My Link My Lead™, and affiliate relationships like HomeHunter™.

● Additional talent joined the Company in 2023, including the appointment of Peggie Pelosi to our Board of Directors in January 2023 and the appointment of Fred Reichheld to our Board of Directors in September 2023.

● The Company announced various new agent incentive programs to enhance the agent experience and to attract culturally aligned agents, teams of agents and independent brokerages to the Company.

New incentive programs include the ICON Incentive Program, Revenue Share Capping Incentive Program, and REVenue Share 2.0, which offer unique financial incentives.

● The Company launched various new platforms and services to support the development and success of its agents, brokers and customers, including the launch of eXp Elevate Coaching, Global Agent Referral Platform, eXp Commercial Groups, new on-demand eXp University courses including the Fast Cap Training Program and Fast Start Series, and affiliate relationships with Sisu and Canva.

In 2024, the Company acquired the assets of LUXVT to enhance our eXp Luxury agent program, which experienced continued growth throughout the year.

● The Company announced expansion into Türkiye, Peru and Egypt, currently expected to be launched in 2025.

● Numerous remarkable agents, teams of agents, and independent brokerages joined the Company in 2024 in the US, Canadian, and global markets.

Additionally, new talent joined the Company and certain key talent promoted to new roles in 2024, including the appointment of Leo Pareja as Chief Executive Officer of eXp Realty, LLC, a wholly owned subsidiary of the Company (“eXp Realty”), Wendy Forsythe as Chief Marketing Officer of eXp Realty, Renee Kaspar as Chief Human Resources Officer of eXp Realty, Seth Siegler as Chief Innovation Officer of eXp Realty, and Sumanth Kamath as Chief Technology Officer of eXp Realty.

Business Segments

The Company is operated and managed as four reportable segments which are North American Realty, International Realty, Virbela and Other Affiliated Services.

The Company is operated and managed as three reportable segments which are North American Realty, International Realty and Other Affiliated Services.

Our business segments bring together related eXp technologies and services to support the success and development of agents, entrepreneurs and businesses and provide them remote business solutions.

In prior years, the Company’s Virbela and FrameVR.io businesses represented an operating and reporting segment under Accounting Standards Codification (“ASC”) 280.

As a result of the Company’s decision to wind down or sell of the application-based Virbela business in the first quarter of 2024, the Company determined that the remaining operations of Virbela did not meet the operating or reporting segment criteria;

therefore, any operating results related to Virbela, prior to the completion of its disposition in the fourth quarter of 2024, are included in discontinued operations.

Operating results related to FrameVR.io technologies are included in the Other Affiliated Services segment beginning in the first quarter of 2024.

All prior period segment disclosure information has been reclassified to conform to the current reporting structure in this Annual Report.

North American Realty and International Realty

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Our International Realty segment includes our foreign operations in the United Kingdom (the “U.K.”), Australia, South Africa, India, Mexico, Portugal, France, Puerto Rico, Brazil, Italy, Hong Kong, Colombia, Spain, Israel, Panama, Germany, the Dominican Republic, Greece, New Zealand, Chile, Poland, and Dubai.

We operate over the internet and rely on cloud-based technologies to provide our residential real estate brokerage services.

Our brokers and agents leverage our technology, services, data, lead generation and marketing tools to represent residential real estate buyers and sellers.

Among other technologies we use to operate our business, our proprietary Virbela ® and Frame™ platforms offer metaverse solutions, including 3D, fully immersive, cloud offices.

These cloud offices include virtual conference rooms, training centers and individual offices in which our management, employees, agents and brokers all work on a daily basis and, in separate custom settings, in which our customers operate as well, collaborating, socializing and transacting business across geographic regions.

While most Company and customer operations have taken place on the Virbela platform since 2016, many operations have begun to shift to the Frame platform as its development has matured, including its unique capability to operate fully on the web without the requirement for a separate client application.

As our customers evolve post-COVID, including a return-to-work-offices, and in light of ongoing internal and external demand for web-accessible platforms and artificial intelligence solutions, we have experienced a decline in demand for our application-based platform, Virbela, and a rising interest our web-accessible platform, Frame.

Other Affiliated Services

Includes key assets such as SUCCESS ® magazine and SUCCESS ® Coaching, which provide training, classes, resources, and tools to empower our agents, brokers, staff, and general customers to excel and empower their professional development.

This segment also includes SUCCESS ® Space, a new kind of coworking solution offering highly flexible, on-demand rental work spaces for individual and group use, access to professional development coaching, media production services, virtual-world communications technology and full-service cafes.

The Company’s Other Affiliated Services segment includes key assets such as FrameVR.io, our web-accessible proprietary technology offering immersive 3D platforms that are deeply social and collaborative, and SUCCESS ® magazine and its related media properties, which provide training, classes, resources, and tools to empower our agents, brokers, staff, and general

customers to excel and empower their professional development.

This segment also includes SUCCESS ® Space, a coworking solution offering highly flexible, on-demand rental workspaces for individual and group use, access to professional development coaching, media production services, virtual-world communications technology and full-service cafes.

Markets and Customers

Real Estate Brokerage :

Our clients are primarily residential homeowners and homebuyers in the markets in which we operate as serviced by our international network of independent agents and brokers.

Our clients are primarily residential homeowners and homebuyers in the markets in which we operate as serviced by our global network of independent agents and brokers.

These customers are sellers or purchasers of new or existing homes and engage us to aid in the facilitation of the closing of the real estate transaction, including, but not limited to, searching, listing, application processing and other pre- and post-close support.

Our experienced agents and brokers are well suited to support our customers’ needs with a high level of professionalism, knowledge and support as they endeavor on one of the largest transactions they will most likely experience.

Our North American Realty segment is comprised of operations in the U.S.

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Through our network of independent agents and brokers, we have brokerages in all 50 states in the U.S.

residential real estate market and residential real estate markets in most of the Canadian provinces.

residential real estate market and residential real estate markets in all of the Canadian provinces.

Our North American Realty segment represented 98.1% of total consolidated revenues in 2024.

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Our International Realty segment represented 1.9% of total consolidated revenues in 2024.

Our innovative technologies are used primarily by our brokerage real estate agents and their clients within our U.S., Canadian and international markets.

We continue to innovate the Virbela portfolio, expanding the product offering to include and enhance our Frame platform.

We have experienced a decline, among internal staff and agent users as well as among external unaffiliated customers, in demand for our application-based platform, Virbela, and an increased demand for our web-accessible platform, Frame.

Other Affiliated Services:

We provide affiliated services to our agents, brokers and customers that support their professional efforts and personal betterment.

Under its ownership, the Company has built upon SUCCESS ® magazine and its related media properties to develop a robust SUCCESS ® brand of innovative personal and professional development tools, including SUCCESS ® Coaching and SUCCESS ® Space.

The Company’s cloud-based brokerage is powered by FrameVR.io technology, offering immersive 3D platforms that are deeply social and collaborative, enabling agents to be more connected and productive.

Under its ownership, the Company has also built upon SUCCESS® magazine and its related media properties to develop a robust SUCCESS ® brand of innovative personal and professional development tools.

Our real estate brokerage competes with local, regional, national and international residential real estate brokerages with respect to the sale of homes and to attract and retain agents, teams of agents, brokers and consumers — both home sellers and buyers.

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We are positioned to earn commissions on either — or both — of the buy side or sell side of residential real estate transactions, as well as the ability to receive other fees for complementary services provided during the closing process.

We believe that we are the only international real estate brokerage presently using a 3D immersive office environment in place of physical brick-and-mortar offices.

Additionally, this innovative operational structure coupled with our distribution model allows us to effectively enter new markets with speed and flexibility and without much of the investment and cost associated with establishing a traditional brokerage.

We believe that we are the only global cloud-based real estate brokerage with massive scale.

This innovative operational structure coupled with our distribution model allows us to effectively enter new markets with speed and flexibility and without much of the investment and cost associated with establishing a traditional brokerage.

We also believe our compensation and incentive programs to attract and retain highly productive agents are one of the most compelling in the industry.

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Software Development

Our Company continues to increase our investment in the development of our own cloud-based transaction processing platforms and further expand our technological products and service offerings.

Our Company continues to increase our investment in the development of our own cloud-based technology and transaction processing platforms and further expand our technological products and service offerings.

We continue to create process efficiencies and provide our agents and brokers with technologies designed to facilitate transactions in an efficient and consumer-friendly way.

Our operational model and growth strategies necessitate the proprietary technologies used to support our operations now and in the future, as

well as requiring us to, at times, consider existing and emerging technology companies for acquisition, partnerships and other collaborative relationships.

Our operational model and growth strategies necessitate the proprietary technologies used to support our operations now and in the future, as well as requiring us to, at times, consider existing and emerging technology companies for acquisition, partnerships and other collaborative relationships.

Intellectual Property

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including, for example, https://exprealty.com and https://exprealty.ca.

Additionally, we own registered trademarks and the rights to domain names which are leveraged in our other business segments and in connection with services that complement our real estate brokerage, such as the “SUCCESS” registered trademark and https://success.com.

Additionally, we own registered trademarks and the rights to

domain names which are leveraged in our other business segments and in connection with services that complement our real estate brokerage, such as the “SUCCESS” registered trademark and https://success.com.

We have also engaged various third parties to extend enterprise licenses for critical transaction management, client relationship management and other proprietary software.

Information contained on the websites associated with such domain names is not incorporated by reference into this Annual Report.

While there can be no assurance that registered trademarks and other intellectual property rights will protect our proprietary information, we intend to assert our intellectual property rights against any infringement.

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The Company has historically experienced higher revenue during the second and third quarters of its fiscal year due in part to seasonal industry patterns.

By contrast, our Virbela and Other Affiliated Services segments experience generally consistent revenue during the year, with some increased adoption around the Company’s spring and fall events.

By contrast, our Other Affiliated Services segment experiences generally consistent revenue during the year, with some increased adoption around the Company’s eXpcon events held throughout the year.

Government Regulation

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We primarily serve the residential real estate industry, which is regulated by federal, international, state, provincial and local laws and authorities as well as private associations or state-sponsored associations or organizations.

Further, lawsuits, investigations, disputes and regulatory proceedings against us or other professionals or businesses in the residential real estate industry and tangential industries may impact the Company and its affiliated real estate professionals when the outcomes of those cases address practices common to the broader industry, business community, or the Company and may result in litigation or investigations for the Company.

Lawsuits, investigations, disputes and regulatory proceedings against us or other professionals or businesses in the residential real estate industry and tangential industries may impact the Company and its affiliated real estate professionals when the outcomes of those cases address practices common to the broader industry, business community, or the Company and may result in litigation or investigations for the Company.

We are a participant in multiple listing services (“MLSs”) through our subsidiary entities, employees, and affiliated real estate professionals.

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From time to time, certain industry practices come under federal or state scrutiny or are the subject of litigation.

The industry is currently experiencing increased scrutiny by private parties, regulators and other government offices, both on a federal and state level, particularly in the areas of antitrust and competition, Real Estate Settlement Procedures Act (“RESPA”) compliance (and similar state statutes), Telephone Consumer Protection Act compliance (“TCPA”) (and similar state statutes) and worker classification.

The industry is currently experiencing increased scrutiny by private parties, regulators and other government offices, both on a federal and state level, particularly in the areas of antitrust and competition, Real Estate Settlement Procedures Act (“RESPA”) (and similar state statutes) compliance, Telephone Consumer Protection Act of 1991 (“TCPA”) (and similar state statutes) compliance and worker classification.

RESPA, along with various state and international real estate laws, governs the payments and referrals associated with residential sales and settlement services, such as mortgages, title insurance, and home insurance.

These laws may impose limitations on arrangements involving our real estate brokerage, affiliated real estate professionals, lead generation efforts, and the businesses of our joint ventures, in addition to mandating timely disclosure about such relationships.

While RESPA and similar statutes allow

for certain payments, fee splits, and affiliated business arrangements, compliance can be challenging due to varying interpretations by courts and regulators.

While RESPA and similar statutes allow for certain payments, fee splits, and affiliated business arrangements, compliance can be challenging due to varying interpretations by courts and regulators.

Violations can result in significant penalties, including fines and legal fees, particularly where RESPA and similar statutes have been invoked by plaintiffs in private litigation for various purposes.

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Our business is subject to various antitrust and competition laws, including the Sherman Antitrust Act, the Federal Trade Commission Act, the Clayton Act, and other related federal, state, and provincial laws in the jurisdictions in which we operate.

These laws prevent anti-competitive behaviors such as price-fixing and other conduct that unreasonably restrains trade and competition.

These laws are designed to prevent anti-competitive behaviors such as price-fixing and other conduct that unreasonably restrains trade and competition.

In 2021, the Department of Justice (“DOJ”) withdrew its consent to a November 2020 proposed settlement with NAR concerning alleged anti-competitive practices in real estate.

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While anti-competition enforcement has intensified across industries, there is a unique focus on the real estate industry in the United States and Canada.

For example, the White House issued an Executive Order in July 2021 identifying real estate brokerages and listings as an area of focus.

In 2018, a joint workshop by the DOJ and FTC addressed potential competition issues in the residential real estate sector which could be the subject of future enforcement actions.

In 2024, antitrust enforcement in the real estate industry has continued to evolve, with regulators maintaining a focus on transparency and competition in broker compensation and MLS practices.

In March 2024, the NAR reached a settlement with the plaintiffs in various related antitrust lawsuits.

The settlement required significant changes to NAR’s policies, including increased transparency in agent compensation and modifications to MLS rules, which have begun to impact industry practices.

These changes have prompted brokerages, including ours, to evaluate and adapt business models to comply with the revised standards.

While the long-term effects of the settlement on the real estate industry remain uncertain, these adjustments could potentially increase operational costs or alter competitive dynamics.

As disclosed in Note 14 – Commitments and Contingencies to the consolidated financial statements included elsewhere within this Annual Report, we are a defendant in certain antitrust class action complaints which allege violations of federal antitrust law in the United States and Canada.

These lawsuits, together with similar lawsuits against other businesses in our industry, have prompted discussion of regulatory changes to rules established by local or state real estate boards or MLSs.

The resolution of the antitrust litigation and/or other regulatory changes may require changes to our or our brokers’ business models, including changes in agent and broker compensation.

This could reduce the fees we receive from our affiliated real estate professionals, which, in turn, could adversely affect our financial condition and results of operations.

Internationally, our operations are also subject to laws against improper payments, including the U.S.

Foreign Corrupt Practices Act and similar global regulations.

In December 2024, the Company entered into a settlement agreement (the “Settlement”) to resolve U.S.

antitrust claims whereby the Company agreed to make certain changes to its business practices and to pay a total settlement amount of $34.0 million.

The Settlement remains subject to preliminary and final court approval and will become effective following any appeals process, if applicable.

These lawsuits and the Settlement, together with similar lawsuits against other businesses in our industry and related settlements, have prompted discussion of regulatory changes to rules established by local or state real estate boards or MLSs.

The resolution of the antitrust litigation or other regulatory changes have required and may continue to require changes to our or our brokers’ business models, including changes in agent and broker compensation.

This could potentially reduce the fees we receive from our affiliated real estate professionals, which, in turn, could adversely affect our financial condition and results of operations.

In addition to U.S.

regulatory activity, our operations are subject to international antitrust and anti-corruption laws, including the U.S.

Foreign Corrupt Practices Act, the U.K.

Bribery Act and other comparable laws in other countries where we operate.

We remain committed to compliance with these regulations and to maintaining transparent and competitive practices across our business operations.

Worker Classification

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For additional information with respect to related risks facing our business, see Item “1A - Risk Factors” in this Annual Report, in particular under the caption “Cybersecurity incidents could disrupt our business operations, result in the loss of critical and confidential information, adversely impact our reputation and harm our business.”

The TCPA limits specific telemarketing actions, such as autodialing and using artificial voice messages, and has established a national Do-Not-Call registry.

The TCPA limits specific telemarketing actions, such as autodialing and using artificial voice messages, and has established rules for telemarketing compliance that account for consumer registration on a national or state Do-Not-Call registry.

The TCPA has a broad definition of autodialing and mandates written consent for some communications to mobile phones.

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The Company operates in a cloud-based model which gives us an insignificant physical geographical footprint.

Due to this, we are not materially impacted by any environmental regulation.

Despite this, we are impacted by environmental regulations, particularly those focusing on emissions associated with data centers and cloud-based operations.

However, sustainable investing and environmental, social, and governance practices continue to be the focus of increased regulatory scrutiny across jurisdictions.

In the U.S., the SEC has proposed climate disclosure rules to require public issuers to include enhanced disclosure regarding corporate climate-related information in their periodic reports and registration statements.

Such information would include climate-related risks that are reasonably likely to have a material impact on an issuer’s business or results of operations, as well as certain climate-related financial statement metrics.

For example, in the U.S., the U.S.

Securities and Exchange Commission (“SEC”) adopted climate disclosure rules in March 2024 to require public issuers to include enhanced disclosure regarding corporate climate-related information in their periodic reports and registration statements;

however, the SEC stayed the effectiveness of such rules in April 2024 due to litigation initiated immediately following the SEC’s adoption of such rules.

If implemented, such rules would require disclosure of information about climate-related risks that are reasonably likely to have a material impact on an issuer’s business or results of operations, as well as certain climate-related financial statement metrics.

In addition, we expect state laws and regulations regarding these topics to continue to evolve and impose new and additional requirements.

For example, in October 2023, California enacted a new climate accountability package pursuant to its new Climate Corporate Data Accountability Act that will require annual disclosure of certain greenhouse gas emissions and new Climate-Related Financial Risk Act that will require biennial disclosure of certain climate-related financial risks and mitigation measures, each beginning in 2026, subject to applicable implementing regulations and rulemaking that may impact final scope and compliance timing.

Globally, the International Sustainability Standards Board and applicable sustainability disclosure standards impact how national regulators and governance bodies approach these and related topics.

In 2024, California amended its 2023 climate accountability package, including the Climate Corporate Data Accountability Act and Climate-Related Financial Risk Act, to clarify the scope of emissions reporting and extend certain compliance deadlines.

These laws mandate annual reporting of greenhouse gas emissions and biennial disclosure of climate-related financial risks and mitigation measures beginning in 2026.

The amendments also emphasized reporting of Scope 3 emissions (as defined in the amendments) for entities exceeding specified thresholds, creating additional administrative requirements for many businesses, including the Company.

Globally, the European Union’s Corporate Sustainability Due Diligence Directive (CSDDD), finalized in 2024, imposes due diligence obligations on companies operating within the EU or with significant business ties to EU markets.

These obligations require companies to identify, prevent, and mitigate adverse environmental and human rights impacts throughout their supply chains.

While CSDDD primarily affects industries with extensive supply chains, its implications may indirectly influence our operations as we collaborate with EU-based clients and vendors.

The International Sustainability Standards Board (the “ISSB”) and applicable sustainability disclosure standards impact how national regulators and governance bodies approach these and related topics.

In 2024, the ISSB released guidance on integrating climate-related financial disclosures into existing financial reporting frameworks, promoting consistency across jurisdictions and aligning global reporting practices.

These changes could increase pressure for voluntary alignment with ISSB standards, particularly from investors and stakeholders advocating for greater transparency.

While the direct impact on the Company’s business remains moderated by our lack of brick-and-mortar locations, our reliance on cloud-based operations and vendor relationships may increase expectations for emissions reporting and adherence to sustainability frameworks.

Other Regulation

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As we expand into new businesses and markets, we assign and/or engage appropriate personnel to manage and comply with such requirements.

Environmental, Social and Governance Initiatives

As a company dedicated to disrupting the traditional industry model, eXp understands the importance of ingraining environmental, social and governance (ESG) best practices across the organization.

We are committed to running a sustainable business for our agents, their clients, and the greater good of our planet by bringing people together beyond boundaries with advanced collaboration technologies.

Our approach leverages the power of community and cloud-based solutions to drive positive impact for people and the environment.

In 2022, we conducted a robust ESG materiality assessment with the assistance of an external consultant, GlobeScan, to identify the material ESG topics that have the greatest impact on the Company’s success, which was delivered in January 2023 to our leadership team, employees and agents.

In 2023, the Company’s Board of Directors created a Sustainability Committee of the Board tasked with overseeing and developing, alongside management, strategies related to the material ESG topics identified in the assessment.

We have chosen to focus our efforts on three key pillars that we have termed our “Core Values”:

empowering people development, building inclusive and equitable communities and advancing climate-positive solutions.

The results of the materiality assessment were provided to the Company’s Board and management to identify our key focus areas and to develop a strategy to address the material ESG topics identified in the assessment.

During 2023, the Company had various social initiatives in support of these Core Values, including the following:

● Empowering People Development:

We are helping people achieve their fullest potential by fostering personal and professional growth through our tools, technology and collaboration.

We have continued throughout 2023 to provide tools for productivity and health and wellbeing, for our employees, access to wellness platforms such as Calm, Vitality and Noom, and, for our real estate agents and brokers, providing toolkits for scaling business and entrepreneurship.

● Building Inclusive and Equitable Communities:

We drive fairness, inclusivity and belonging by supporting diverse groups of clients, agents, brokers and employees, and encouraging them to create a positive impact in their communities through philanthropic initiatives.

We are committed to creating an equitable, diverse and inclusive culture for our clients, agents, brokers and employees.

Our Employee Experience team operates under the human resources department and supports this mission with diversity, equity and inclusion practices to support employee engagement and global collaboration, including the promotion of ONE eXp, an important vehicle by which we connect diverse agents and brokers with clients identifying as and/or seeking out diverse representation in their home purchase or selling journey.

In 2023 we established the Realtor Safety Taskforce whose mission is ensuring the utmost safety of our agents while they are representing eXp, including at eXp-sponsored events and meetings, and we provide safe and inclusive workspaces within our virtual world.

We also created the Women’s Impact Network to further the success, health and wellbeing of our female agents and employees while providing an outlet for diverse and inclusive voices.

Our employees, agents and brokers are our best embodiment of the Company’s commitment to community as a core value.

Many of our employees, agents and brokers are involved in their own communities to support the betterment of lives.

We contribute to building equitable communities through the sponsorship of many community initiatives which are well attended by our employees, agents and brokers.

The first week of October of each year is designated “I Heart eXp” week and employees, agents and brokers across the U.S.

mobilize to take part in community charity initiatives.

have continued expanding initiatives driven by our 501(c)(3) affiliated nonprofit, eXtend-a-Hand, whose mission is to provide financial assistance to independent agents of the Company who suffer catastrophic events, including, without limitation, natural disasters, illness and accidents and in the case of dependents or designated beneficiaries, the death of their independent agent family member.

● Advancing Climate-Positive Solutions:

We are paving a responsible path to a better planet through our cloud-based model and will continue to promote, scale, and innovate solutions for a low-carbon economy and more resilient communities.

We have reduced our GHGs and environmental impact including server energy, waste and agent travel, while also providing ESG training to all agents and employees and offering products for sustainability.

We established an incentive plan for electric vehicles for agents and provided education on sustainable homes and energy efficiency.

We are committed to furthering these goals through targets that will be regularly evaluated to ensure our continued success in meeting the pillars of our core values strategy.

Sustainability Initiatives

As a company committed to innovation and disrupting the traditional industry model, eXp integrates sustainability best practices throughout the organization.

Our approach emphasizes leveraging advanced collaboration technologies and fostering a cloud-based business model to minimize environmental impact and promote community well-being.

In 2022, the Company conducted a materiality assessment with GlobeScan to identify key sustainability topics influencing our business success, which informed the establishment of the Sustainability Committee of our Board in 2023.

This committee collaborates with management to drive strategic actions across three pillars:

(1) empowering people development, (2) building inclusive communities, and (3) advancing climate-positive solutions.

We are committed to fostering personal and professional growth for both agents and employees by offering robust training, health and well-being, and talent attraction and retention programs .

During 2024, eXp University provided agents and employees access to live training sessions, on-demand courses, and certifications tailored to their career needs.

Programs like Fast Start, Fast Cap, Agent Accelerator, New Agent Bootcamp, and Mentorship Program provide structured development pathways for new and seasoned agents alike, while initiatives such as Masterminds, Big Agent Meetings, and Office Hours in FrameVR.io foster

collaboration, innovation, and networking in our virtual environment.

Additionally, podcasts like Friday Focus and Mindset and Motivation Monday deliver ongoing insights to inspire and support our community.

To attract and retain top agent and broker talent, eXp offers unique opportunities like the Revenue Share Program, the ICON Agent Program, and Company equity programs, enabling agents to build wealth while contributing to the Company’s growth.

Employees and agents benefit from recognition programs, networking opportunities, and our award-winning workplace culture.

By aligning our development and well-being initiatives with the needs of our community, the Company strives to provide agents and employees with the tools, resources, and support needed to succeed in an inclusive, flexible, and innovative environment.

We are committed to fostering a culture that values inclusivity and equity .

By embracing diverse perspectives, encouraging community engagement, and promoting fair and respectful treatment for all, we strive to create an environment where everyone can contribute and thrive.

Our targeted programs and initiatives provide equitable opportunities that reflect the Company’s dedication to fostering personal and professional growth.

These efforts also demonstrate our commitment to making a meaningful impact in the communities we serve, ensuring that our workforce and agents succeed in an environment that values well-being and collaboration.

In 2024, we continued to build on these values through initiatives such as:

This program connects agents across diverse backgrounds, fostering a culture of belonging by providing resources, events, and leadership opportunities that celebrate varying perspectives and empower participants to succeed.

● Women’s Impact Network :

This employee and agent initiative supports gender balance in the workplace by promoting professional growth, mentorship, and leadership development.

● Fair Housing Training :

We provided education for agents and employees on fair housing standards, reinforcing our commitment to serving clients and communities with fairness and integrity.

● ICON Community Points :

This agent initiative incentivizes meaningful community contributions through service projects, highlighting our dedication to positive social impact.

We are committed to sustainable company operations and expansion .

Our virtual-first operations, supported by the FrameVR.io platform, eliminate the need for physical office spaces, significantly reducing emissions from commuting and lowering operational waste.

This model reflects our commitment to reducing environmental impact while enabling seamless collaboration across our global workforce.

During 2024, the Climate Action Network engaged employees and agents through eXp University’s Sustainability Trainings and agent-led Eco-Symposiums, which are available on our YouTube channel.

The Eco-Symposiums feature experts discussing topics like regenerative real estate, solar solutions, and green real estate careers, inspiring real estate professionals to adopt sustainable practices in the industry.

We also invested in additional resources to inventory emissions and ensure compliance with evolving sustainability regulations.

By leveraging technology, expanding educational initiatives, and aligning with global sustainability frameworks, we aim to build a sustainable long-term business model.

Human Capital

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We also utilize part-time and temporary employees and consultants when necessary;

in many of our foreign markets we rely on the use of indirect employment structures where personnel providing certain services to the foreign entities are employed by a contractor of the Company and are not employed by the Company.

in a limited number of our foreign markets, we rely on the use of indirect employment structures where personnel providing certain services to the foreign entities are employed by a contractor of the Company and are not employed by the Company.

Our operations are overseen directly by management.

Our management oversees all responsibilities in the areas of corporate administration, business development and technological research and development.

We have successfully expanded our current management to retain skilled employees with experience relevant to our business and intend to continue with this initiative.

Our management’s relationships with agents, brokers, technology providers and customers will provide the foundation with which we expect to grow our business in the future.

We believe the skill set of our management team will be a primary asset in the development of our brands and trademarks.

We continue to expand our current management to retain skilled employees with experience relevant to our business.

We believe our management’s relationships with agents, brokers, technology providers and customers provide the foundation with which we expect to grow our business in the future.

We believe the skill set of our management team is a primary asset in the development of our brands and trademarks.

Talent and Culture :

Our business is driven by nine core values of community, sustainability, integrity, service, collaboration, innovation, transparency, agile and fun.

Our business is driven by nine core values of community, sustainability, integrity, service, collaboration, innovation, transparency, agility and fun.

At eXp, these core values are manifested throughout everything we do and support the Company’s overall vision and shape our culture.

We believe that our ongoing success is attributable in large part to our eXp employees who work across the U.S.

and internationally in the cloud environment to support our agent-centric business model and core values.

We believe that our ongoing success is attributable to our outstanding agents, brokers, and employees who work across the U.S.

and internationally in the cloud environment to drive and support our agent-centric business model and core values.

Attracting and retaining top agents, teams of agents, and independent brokerages is central to our growth strategy as well as providing agents with the tools to help them grow their business and increase their productivity.

These individuals and groups are the lifeblood of the Company’s innovative business model, bringing entrepreneurial energy and local expertise that fuel our expansion and strengthen our value proposition to clients.

Their success is our success, and we are committed to providing them with the tools, technology, and support needed to thrive.

Attracting and retaining employee talent is a high priority for us, and we look to hire passionate and driven individuals who want to be a part of our mission to continue to grow the brokerage and our related suite of services.

We also value transparency and are committed to an open and accountable workplace where employees are empowered to raise issues.

Within the Company, we utilize employee NPS (“eNPS”) to measure employee satisfaction and engagement.

The Company provides multiple channels to speak up, ask for guidance and report concerns.

eXp has been named one of the Best Places to Work on Glassdoor for each of the years 2019 through 2023.

eXp has been named one of the Best Places to Work on Glassdoor in the big-sized company category for each of the years 2019 through 2024.

In 2021, 2022, and 2023, we were named as one of the Top 100 Companies to Watch for Remote Jobs by FlexJobs.

In 2024, eXp was rated #7 on Glassdoor Best Places to Work.

Health & Safety:

Our employees operate in a fully remote environment and are located across the U.S.

and internationally.

During 2023, the Company offered self-defense training to real estate agents and brokers attending our annual fall convention and our human resources department expanded existing offerings to support the health and safety of our employees in their remote work environments.

The Realtor Safety Taskforce has been established to continue fostering an environment of safety and ensure that all company related activities, events and meetings are planned and executed with safety at the forefront.

Our employees and agents span the U.S.

and international locations, with our employees operating in a fully remote environment.

To support their health, safety, and overall well-being, the Company offers a comprehensive range of resources and benefits designed to promote physical, mental, and emotional wellness.

We also prioritize the physical and psychological safety of our employees and agents by cultivating a culture of respect, support, and empowerment.

In 2024, we provided self-defense training for real estate agents and brokers at our annual fall convention and enhanced employee access to wellness programs such as Vitality, Noom, and Calm.

Employees enrolled in our medical plan also benefit from mental health coverage and access to the Live and Work Well Portal, as well as substance use disorder helplines, fertility benefits, and virtual care options through UHC Virtual Visits.

Additional agent and employee support includes (i) an agent TELUS Health’s Personal Support Line and (ii) an employee TELUS Health’s Employee Assistance Program, which programs were set up by eXp to provide agents and employees with emotional support, disaster preparedness resources, and practical guidance during challenging times.

In 2024, the Company implemented Meta Workplace’s Safety Center to communicate with employees identified by the Company’s Human Resources department as potentially vulnerable to a known crisis, sending optional check-in requests via email, push notifications, and Workplace Chat, whereby employees can respond with “Safe” or “Need Help”.

Employees self-identifying as needing help are contacted via telephone, and all interactions logged in HR’s maintained Disaster Response CRM in Coda.

Furthermore, through our affiliated 501(c)(3) non-profit, eXtend-a-Hand, we delivered essential financial aid to those affected by consecutive hurricanes, helping agents and employees recover.

The Company also negotiated unique discounts for agents enrolling in Clearwater Benefits, reaffirming our commitment to accessible and affordable healthcare solutions.

By prioritizing health and safety, we aim to foster a supportive environment for our employees and agents, empowering them to thrive.

Independent Agent and Broker Support :

We provide entrepreneurial business opportunities and a competitive compensation structure to our agents and brokers.

Additionally, our agents and brokers have a unique choice to attain a greater vested interest in eXp through the acceptance of equity awards in eXp stock as part of their compensation offerings.

Additionally, our agents and brokers have a unique choice to attain a greater vested interest in eXp through the acceptance of equity awards in shares of eXp common stock as part of their compensation offerings.

These programs and our agent support platforms — including training, back-office support and communications — allow agents and brokers to successfully operate their own businesses that are aligned with our strategies and goals, creating synergies across our distribution network.

We believe it is critical to our success that agent voices are heard at every level of the Company, including management, whose mission is supported by our Agent Advisory Council and our Board of Directors, which includes a rotating agent director seat.

Refer to our Agent Advisory Council section of our website at https://expworldholdings.com/agent-advisory-council/ for information on agent participation in the management of eXp.

Refer to our Agent Advisory Council section of our website at https://expworldholdings.com/who-we-are/.

Information contained on our website is not incorporated by reference into this Annual Report.

Available Information

The Company’s Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended (the “Exchange Act”), are filed with the U.S.

Securities and Exchange Commission (the “SEC”).

Such reports and information for the previous 12 months are available free of charge through our website at www.expworldholdings.com/investors/sec-filings/.

3 unchanged sentences

eXp investors website ( www.expworldholdings.com/investors/ )

eXp Realty X Account ( https://x.com/eXpRealty )

eXp World Holdings X Account ( https://x.com/eXpWorldIR )

eXp Realty LinkedIn page ( https://www.linkedin.com/company/exp-realty/ )

eXp World Holdings LinkedIn page ( https://www.linkedin.com/company/expworldholdings/ )

eXp Realty Facebook Page ( https://www.facebook.com/eXpRealty )

eXp World Holdings Facebook Page ( https://www.facebook.com/eXpWorldHoldings )

eXp Realty Instagram Page ( https://www.instagram.com/eXpRealty )

eXp International LinkedIn Page ( https://www.linkedin.com/company/exp-realty-international/ )

eXp International Facebook Page ( https://www.facebook.com/expintl/ )

eXp International Instagram Page ( https://www.instagram.com/exp.intl/ )

eXp World Holdings LinkedIn page ( https://www.linkedin.com/company/expworldholdings/ )

eXp World Holdings Facebook Page ( https://www.facebook.com/eXpWorldHoldings )

eXp World Holdings Instagram Page ( https://www.instagram.com/eXpWorldHoldings )

Please note that this list may be updated from time to time.

The contents of any website referred to in this Annual Report on Form 10-K are not intended to be incorporated into this Annual Report on Form 10-K or in any other report or document we file with the SEC and any references to our websites are intended to be inactive textual references only.

The contents of any website referred to in this Annual Report are not incorporated into this Annual Report or in any other report or document we file with the SEC and any references to our websites are intended to be inactive textual references only.

Compared sentence by sentence after normalising whitespace, quotation marks, case and digits, so re-formatting and restated figures do not read as changed language. Wording changes appear as one removal and one addition. The current filing and the prior one are authoritative.

What changed 10-K

Item 1. Business