GLOSSARY // Market Structure
Share Buyback
A share buyback is a company repurchasing its own stock, shrinking the share count so each remaining share owns a larger slice of the business. The same net income spread over fewer shares mechanically raises earnings per share: retire 5% of the float and EPS climbs about 5% with zero operational improvement.
Most buybacks run under SEC Rule 10b-18, a safe harbor that caps daily repurchases at 25% of the stock's average daily volume and restricts timing and pricing to keep the company from manipulating its own tape. Since January 2023, US buybacks also carry a 1% federal excise tax on the net amount repurchased.
Buybacks are the flexible sibling of dividends — a dividend cut is a headline event, while a paused buyback barely registers. The critique writes itself when companies buy high: repurchases historically peak alongside markets and dry up in selloffs, the opposite of value-adding timing.
A company earning $2,000,000,000 on 1,000,000,000 shares posts $2.00 EPS. It spends $10,000,000,000 buying back 200,000,000 shares at an average of $50. Share count falls to 800,000,000 and EPS rises to $2.50 — a 25% EPS increase on flat earnings, plus a $100,000,000 excise-tax bill.
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Educational only — not financial advice. Definitions simplified for clarity; markets are messier than definitions.